The world is moving pretty fast right now. Seems like you can’t step away from the news cycle for a minute without something new popping up and changing what we thought to be fact just seconds before.
That’s why I found it refreshing this week when I read a story about Activision Blizzard CEO Bobby Kotick giving out his personal cell phone number to all of his employees. If you work for a small or even medium-sized business you might not find this to be a big deal, but Bobby has 10,000 employees!
“The uncertainty created by the coronavirus pandemic can take its toll on employees. For the 10,000 or so who work at Activision Blizzard around the world, one person they can call is CEO Bobby Kotick.
“About a month ago, we sent out an email from my email address with my phone number and we encouraged every single employee that has a concern that relates to their health care to just contact me directly,” Kotick told CNBC’s Becky Quick on “Squawk Box.”
Kotick said “a few hundred” employees have reached out to him since that email. “But we’re fortunate. Very few actually tested positive so far for Covid-19.”
I’ve met a lot of great CEOs in my time. Some wonderful, extremely caring folks, and a few assholes. There are not many who would do this with this number. There would be meetings with PR and Comms and HR, and eventually, there would be this rollout of a hundred underlings who would be taking your call directly.
The decision would be made that the CEO would do a weekly town hall, live, and you could send in your questions to be answered, etc. All of those questions would be washed and pre-loaded, and the CEO would say the exact right thing. That is how the sausage is made kids!
The vast majority of CEOs would tell you they would do the exact same thing as Bobby, but they haven’t and they won’t. I don’t know if Bobby is a great leader, but that was a great leader move.
Your people are nervous and scared and frustrated. They don’t want a perfectly prepared Q & A. They just want to let you know how they are feeling. The best CEOs I’ve worked with would find that information priceless. They search out unfiltered news from the trenches!
Turns out, all you have to do is email your cell phone number out to the email list titled”
All Employees” and hit send!
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