Choose Your Hard…

I was at SHRM Annual last week and a very common story from everyone I spoke to, know matter their title, was the fact that recruiting talent is extremely difficult right now. Most organizations are in desperation mode, and I’m not saying that to be dramatic.

There’s a concept that motivational folks have been using for a while now. The concept is “Choose your hard.” Meaning, a lot of stuff in life is hard. It’s hard to be overweight and not feel good about yourself, it’s also hard to work out and eat healthily. Choose your hard.

It’s hard to get up and go to work each day and put in long hours to make ends meet. It’s also hard to be unemployed and figure out ways to survive. Choose your hard.

It’s hard to recruit talent.

There are so many things organizations can do to recruit talent better. You can hire great recruiters and give them the right tools. You can actually fund your recruitment marketing and advertising appropriately. You can measure and performance manage your recruiters and sources. You can work with your hiring teams to help out as employee advocates to produce more referrals. You can shop out your entire recruiting to RPO or Agency. You can hire great employees who love your brand and train them to be recruiters. You can go out and lead the market in pay and total compensation packages.

All of this stuff is hard to do.

It’s hard because most of this stuff comes with accountability. If I can talk my CEO and CFO into funding us correctly, this will come with some expectations of performance. I will put a bullseye on myself and my team.

It’s hard to get fired from a job because you didn’t perform. Because you didn’t do the work that was needed to be successful. That you didn’t put in the work to build the plan, to acquire the needed resources, to lead your organization to success.

Don’t get me wrong, working harder is not a strategy. Working harder is a short-term fix, that eventually leads to failure and burnout. Hard is doing the work that needs to be done so your sole strategy is not just working harder.

At the end of the day, we all have to choose our hard.

2 thoughts on “Choose Your Hard…

  1. Great blogging today Tim – Thank you.
    I am going to keep and use your great soundbite: “Working harder is not a strategy. Working harder is a short-term fix, that eventually leads to failure and burnout.”
    So true!

  2. Well said Tim! Accountability is everything when asking the CFO/CHRO for the spend. This is where data is so important- data tells a story. If I can show the value of the spend by using data the majority of the time I can get the spend approved. Indeed, in TA we have a target on our backs…but when we win for the company, we win BIG.

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