I was sent some research recently from Whale Path, a business research company, that was looking at how employers really find their employees. What they found might surprise many within the Talent Acquisition space. Their research found that a majority of employees under the medium U.S. wage scale (around $50k per year) actually found their jobs offline!
Does this jive with your hiring?
Here are some of the actual stats from their research:
– Only 7% of jobs paying $25 per hour or less are filled through online sources
– Personal referrals account for 46% of hires for positions paying less than U.S. median income, up from 41% in 2008
– Craigslist was cited by more than half of businesses as a low-cost resource for finding employees.
We tend to believe everyone is online. We then believe since they are online, they must be looking for jobs online. Do you know why you believe this?You’ve been told to believe this, over, and over, and over, through great marketing by companies who are selling online hiring solutions. We see Monster.com and CareerBuilder ads on the Superbowl. We are bombarded with emails daily about easy, fast ,cheap hiring solutions. We see constant media reports about the growth of LinkedIn. We are told everyone will be searching for a job on their phone, you MUST have a mobile solution. Yet, we don’t actually know anyone personally who applied and got a job on their phone. We are conditioned to believe everyone must be searching for a job online. Marketing is so strong, you don’t even know it’s happening to you.
But they aren’t. At least millions and millions and millions of our potential employees aren’t searching for job online.
They’re finding jobs like your grandparents found jobs. They are networking, they’re letting their friends and family know they’re looking, they’re letting the members of their church and synagogue know they’re looking, they’re letting their bowling buddies know they’re looking. Eventually, someone refers them to a job, and they get hired. We tend to thing we’re all just trying to hire professionals for $100K jobs, but we aren’t. Most of the hiring done in the U.S. is for positions under $50K, and most of your budget is being spent on tools that don’t attract these individuals. Individuals that don’t need a resume, they just need to fill out an application, because they have people who will vouch for their skills.
Interesting research, much of it we don’t normally focus on. What are you spending your hiring budget on today?