LinkedIn made me internet famous for a day with my 11 Rules for Hugging at Work. That one post got me a gig on Huffington Post, has gotten me speaking gigs and has gotten me clients at HRU. My immediate reaction on the back channel to my close friends was “Holy Sh*t! This LinkedIn publishing thing is a game changer!”
Of course, my friends are smarter than me, and they said, slow down. It’s great if you an “LI Influencer”, because they promote your posts out to millions of potential readers. But, as they open the publishing ability out to everyone, let’s see what will happen.
I was in the first roll-out of 20,000. Now everyone and anyone can’t publish on LinkedIn. You know what? My friends are smart.
I don’t know if you noticed, but the content stream on LI has turned into Twitter. There is so much content, you can’t even begin to start to digest it, let alone find really good stuff. That was my initial hope. Oh boy, this is going to be great! I will find all kinds of new and interesting voices! In reality, what has happened is I can’t find anyone, because there is so much crap that people write, I find myself unwilling and unable to put in the time to get through it. So, I’ve given up.
I even have given up writing on LI’s platform, because I figure the same thing is happening to everyone else, that is happening to me.
The 1 Problem with posting on LinkedIn is that they’ve allowed too many people to post, to often. It’s become spam. It’s become to much to digest. While their original concept of “Influencers” was great, the new concept of open access, I believe has blown up on them. More content does equal more clicks, I’m sure. But, too much content just equals more garbage for their members to sift through.
There’s a great lesson here for leaders. If you have something that works great and is getting great results, sometimes more of that one thing doesn’t equal better. It equals worse. As with most things in life, less is more.