I’m down at ERE’s Fall Conference in Chicago this week.  It’s a conference designed for Talent Acquistion leaders (FYI – they don’t like to be called ‘Recruiters’).  It’s really cool the folks at ERE do a great job putting together great content and work to push the role of Talent Acquisition forward in organizations around the world.

HR Tech also does a great job for HR folks looking for HR Tech.  So does Sourcecon, for people wanting to be better sourcers.  So does TLNT’s Transform for HR leaders. Heck, even SHRM National has some great content.

Besides ERE, though, where does a TA leader or Recruiter go to keep up on their industry. To get better. To challenge and measure themselves and their organizations to get better?  No where, that’s where.

ERE does a fall and spring national conference.  If you don’t have the budget for a national conference, usually $1-2,000 to attend, plus travel which usually doubles the cost, you’re screwed when it comes to getting really good recruiting content.

SHRM has both local and state opportunities for HR Pros to get further development and expand their knowledge base.  Do you have a local recruiting organization or a state recruiting organization that will offer this to you?  Most likely No, unless you live in D.C. (RecruitDC) or Minnesota (Hello Paul!).

It’s crazy when you really stop and think about it.  Almost no where are we really leveraging the minds and the dollars to bring these people together at a state or local level.

I’m in Michigan.  I know right now I could put two days of content together, leverage some awesome Recruiting talent from around the world to come in and speak, and get 250-500 Recruiting/Talent Acquisition Pros from Michigan to attend at $400-500 each.  That’s anywhere from $100-250K just in conference fees, not including probably another $100-200K in sponsors. So, some company isn’t interested in $400-500K!?

Southeast Michigan is begging for technical talent. Organizations would spend the money to spend their TA teams to something like this.  All across the country many areas are hurting for talent and willing to invest (a little) to get their recruiting teams better.  But, most are not willing to have those same teams travel across the country at the price tag of $3,000 each for the same content.

Build it and they will come…just don’t build it too far away!

I see this work on the HR front.  Monthly local SHRM meetings will get 50-100 participants at $50 per meeting for lunch and one hour of content! State conferences give you a day and half of content for $500-750, and most of that is vendors trying to sell you crap.

It just seems insane to me that someone who actually does conference planning for living can’t figure out how to leverage the largest 25 metro areas and put together a calendar of ‘local’ level recruiting conferences.

Like I said, ERE does a good job nationally, their just leaving about 90% of the money that is available out there locally on the table.