The Single Greatest Metric in the History of Talent Acquisition!

“0.00” or “Zero”

I’ll let you decide how you want to display it, both ways work.

Oh, what is this measuring? Check this out:

The number of candidates, in the past twenty years that I’ve hired, that were willing to accept a job without first having a phone call with someone at the organization I worked for. 

That number is:    0   

I’m guessing your number is fairly close to my number! If fact, this is a universal metric between all types of talent acquisition professionals (Corporate, Agency, RPO). Across all industries and all levels of hiring, hourly, salary, temporary, 1099, seasonal, etc.

Let me ask you a couple of questions:

1. Would you be willing to accept a job without first speaking with someone about this job?

2. Would you be willing to accept a job interview without first speaking to someone about the position, details, etc.?

My guess is almost 100% will say “No” for number one, but some would actually say “Yes” to number 2. Okay, I’ll buy some of you would go to an interview before ever speaking to anyone live about a job. I don’t think it’s many, but I’ll give you some people just want a job and a text or email communication is good enough for them. I’ll also assume the quality of those people will be questionable.

The fact is there is an extremely high correlation between speaking to a candidate ‘live’ on the phone or in person, and their willingness to continue through your process of hiring. Like a .99 correlation!

Another fact, then, would be that the recruiters in your environment (corporate, agency, RPO) who actually make the most phone calls will have the most candidates willing to engage your organization in your hiring process.

Final fact, in every recruiting environment I’ve worked (corporate and agency) the recruiters who connected with the most candidates over the phone, filled the most positions. Every. Single. Environment.

It’s not Rocket Science people! It’s actually Psychology.

If you don’t pick up the phone, you don’t find candidates willing to follow through with your hiring process.

Don’t over think this. Put yourself in the shoes of your candidates. Would you be willing to accept a job without first speaking to someone at the company offering you a job?



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