Recruiters Make a Difference! @Paycor

So, it’s pretty rare that we ever see anything good said about Recruiters, let alone a national ad campaign by a major HR technology company, but low and behold that’s exactly what was recently launched by Paycor – check it out:

(hat tip to Ben Gotkin, ATAP Executive Director, for finding this video.)

So, before the haters come out and rip on a payroll provider having good talent acquisition software, you should probably know that Paycor actually bought Newton Software. Newton is an ATS that is a best of breed top 10 ATS (in my opinion), which is now integrated across the Paycor suite of products.

So, they can back up a commercial that talks about a talent solution in a big way!

What I love about the ad is the choice of Carrie as the recruiter for this company. I would say “Carrie” matches what most people probably think of when they think of your prototypical HR lady at a company. Middle-aged, white woman. I think if you were to ask Recruiters to draw up a model demographic of an actual recruiter, they would not have cast “Carrie” in this roll.

This is why I actually love this commercial because we’re all idiots. “Carrie” actually is the average recruiter in the world. It’s not some twenty-something out of silicon valley carrying a MacBook Pro and Venti half calf mocha with a twist, wearing skinny jeans and an ironic t-shirt. “Carrie” is recruiting in the real world. “Carrie” is the 90%.

The TA Tech industry, for the most part, forgets about “Carrie”. The HR and TA Tech community combined forget about “Carrie”. They focus on “Jackson’s” and “Olivia’s”, and forget about the “Karen’s” and “Judy’s” and “Steve’s” of the world. The reality is HR and Talent aren’t done by twenty-somethings, it’s mostly done by forty-somethings and fifty-somethings.

So, bravo to Paycor’s marketing team to understanding their real user. In a world that always goes for younger and sexier, I love the realness of this ad, and that a recruiter is getting recognized!


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