I’m sure by now most of you have seen President Obama give Joe Biden the Presidential Medal of Freedom. It was very moving, no matter which side of the aisle you sit:

Let’s face it, being the Vice President of the United States is a thankless job. You don’t really get credit for anything besides being a good wingman, which Joe seemed to be to Obama throughout their entire time together in Washington.

So, President Obama did what he could to show his appreciation, and Joe responded emotionally like I think most people would expect. It’s a huge honor receiving the Presidential Medal of Freedom.

Isn’t really all any of our employees want? No, not the Medal of Freedom, to be appreciated for the work you do. To be recognized by your supervisor in the best way you can, publicly, letting everyone know, “hey, Joe’s a great guy, he gave it his all, all the time, and I that truly matters to me”.

Being appreciated is so powerful, yet, so underutilized.

Why?

Because you can’t fake appreciation. I mean you can, but everyone knows, especially the person receiving fake appreciation. Real appreciation is emotional. It’s connected. You can feel it.

You have a bunch of really hard working people in your organization. Not all of your employees, but still a bunch that deserve this level of appreciation. The key is that they get it from the person who actually appreciates them for real. They might not all act like Joe receiving his medal, but don’t be surprised if they do.

Appreciation is the holy grail of engagement.