About once a week I have this conversation with a fellow TA/Sourcing Pro:
TA/Sourcing Pro: “Ugh! I hate LinkedIn! If Facebook ever decided to put LinkedIn out of business they could do it overnight!”
Okay, usually there’s all kinds of explanation and brainstorming around how we could ‘show’ Facebook how to do this, easily. But, you’ve already heard, or had, this conversation about a thousand times, so I won’t bore you with it again!
My plan is that Facebook does a LinkedIn type reset, but doesn’t screw it up like LinkedIn has. There is a true need for a ‘professional network’, but you can’t turn it into Job Board 2.0 like LI did. How does that help us TA and Sourcing pros? FB could pull this off. 2 billion profiles. They would have virtually everyone, and could attract back the college kids with the potential of company and job matching, by just working with college career placement offices, etc. LinkedIn started doing this but walked away from it way too early.
FB then makes money off of company pages and postings. Plus, pay per click ads to very specialized groups of candidates that companies would easily pay to get in front of. I’m sure they’re a few other ideas they could make money on, without giving away everything like LI did.
Only about .02% of TA and Sourcing Pros are actually using Facebook to recruit. None of those people are telling you how, because they’re making money on it, and don’t want you to know! Basically, it’s not how you think. Almost every great sourcing product to come out has to do with IT sourcing.
It makes sense because that’s where all the cash is, so that’s where all the investment is. Facebook doesn’t play nice with others (let’s face it, they don’t have to), so you see virtually nothing coming out around Facebook sourcing. The reality is, though, you have the ability to Facebook source, by location, by a company name, by gender, etc., but you won’t do it because it means you have to do the heavy lifting.
What is heavy lifting mean? FB will get you about 80% there, but you have to go get the other 20%. There’s no easy ‘InMail’ to bail you out. You might have to search for an email, call into a company, etc. Heavy lifting…
Here’s a Facebook search engine (hat tip to Recruiting God – Steve Levy for sharing this):
This isn’t the first and only one of these out there, but it’s a good one for sure. In fact, these types of FB search engines started showing up around the exact time FB launched Graph Search, then almost immediately took it down because it was actually too easy to search and find people! People complained FB listened (did you hear that LI?).
So, what’s the FB sourcing gold? It’s low-end positions, not high-end. The high-end folks (IT, Engineers, etc.) figured out early that putting your title, etc. on FB wasn’t going to get you pimped constantly by recruiters and sourcers. The lower skilled folks don’t care, because they don’t get non-stop job offers.
I know of a few recruiters making well over six figures, right now, only recruiting lower skilled and/or not your normal technical talent type pros on FB! Technicians, truck drivers, sales people, teachers, nurses, etc. Companies are struggling to find great talent at this level as well, and FB is a goldmine that virtually no one is sourcing.
Check out the search engine above. Connect with Steve Levy. He’s a great dude and one of the good guys in recruiting who is always willing to share his knowledge!