I think there is one thing we all still agree on, most job descriptions flat out suck! This leads to a conversation around job descriptions versus job postings. HR pros will say job descriptions are boring because a job description is a legal document. That can be debated, but it’s why most job descriptions are boring and awful and don’t work in attracting candidates!
This is how most technology is developed. Something sucks and a technologist believes they can build a better mouse trap.
Right now most boring job descriptions are ‘jazzed’ up by outside marketing and design firms that charge you a ton and basically give you either a branded template that looks the same for all job descriptions. This is similar to dropping a SmartCar engine into a Porsche. It looks great, but its still crap on the inside!
The other thing they do is basically take your job description and totally build a microsite for that position. It looks like it’s own mini-website. This is ideal but usually very expensive. Many of the new Recruitment Marketing technologies are now doing this for a fraction of the cost.
Then along comes two new technologies that basically take your boring, stale job descriptions and make them exciting and fresh for a really low cost!
These two companies are GoSizzle.io and ViziRecruiter. I’m not writing them up separately because they virtually do the exact same thing for the a very similar price. You send them your lame job description and they give you back a landing page that is fully branded, interactive and professionally designed. For pennies on the dollar that you would spend working with a big design firm to do the exact same thing.
Both have similar metrics to show that their visual stimulating microsites will drive up to 40% more traffic to your postings. These technologies also use machine learning to recommend to you better wording for higher SEO and higher levels of engagement from job seekers.
After uploading your job description you basically get back a hyperlink URL that you can use to socially recruit on Linkedin, Facebook, Twitter, etc. For those organizations that do a lot of outbound recruiting this can be highly valuable.
If you’re mainly a post and pray shop (which most organizations are) I think this technology won’t necessarily do a lot for you. The one weakness both systems have is that while these microsites drive candidates back to your ATS process, they really do nothing for anyone who is visiting your career site and searching your jobs, or for candidates finding your job on Indeed or a job board.
This ATS integration is critical, and both are working on finding ways to make this happen. I expect some of their larger customers will help get this done soon. I’m somewhat surprised that ATSs haven’t picked up on this technology already and integrated it into their own systems. That would be ideal!
Check out both GoSizzle.io and ViziRecruiter. What they do for your job descriptions is 1000% better than what you have right now, and well worth a look, especially for the price!
T3 – Talent Tech Tuesday – is a weekly series here at The Project to educate and inform everyone who stops by on a daily/weekly basis on some great recruiting and sourcing technologies that are on the market. None of the companies who I highlight are paying me for this promotion. There are so many really cool things going on in the tech space and I wanted to educate myself and share what I find. If you want to be on T3 – send me a note.