Monthly Archives: November 2019

The #1 Employee Recognition Tool of All-Time!

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At the Michigan Recruiter’s Conference last week I got into a side conversation with a TA leader who had her team at the event. She was talking about motivating and recognizing her team, and that it seemed to be more difficult with younger generations versus the Gen Xers she has managed in the past. I told her I wasn’t sure it was generational, but I had a couple of examples of recognition I thought might work for her.

The first example happened when I was working in my first HR manager position.  One of the executives I supported had a good, young, enthusiastic worker, a top-notch kid who had a great work ethic.  I sat down with this executive and the employee to do their annual performance review. Everything went perfect, as it usually does with that type of employee.  It was what happened afterward that blew me away.  The executive asked me to get him the address of this employee’s parents.  We knew he thought highly of his folks, and he mentioned them when we gave the employee praise for his performance.

I went back and found the address, the executive drafted a short letter, handwritten to these employee’s parents.  He didn’t tell the employee he was doing this, he just did it.  The executive basically told the parents you should be extremely proud of your child, our organization is lucky to have them, and our organization wants to thank you for raising such a fine person.  End of letter. Send.

About a week later, I got a call from the front desk. It was the employee’s father, asking the front desk to talk to the executive and telling them they were the father of this employee.  The front desk person called me (HR), believing something bad must have happened, so I took the call.  I spoke with a man in his mid-50’s who had a hard time holding back tears of pride, thanking me (and our executive) for sharing such a wonderful story and how proud they were of their son.

Later, the employee also came into my office to thank me for doing this, believing I must have put the executive up to it (it’s an HR touchy-feely thing).  The employee said that they could never imagine a better place to work.  A 3-minute handwritten letter = powerful recognition and engagement.

The other example I have is of an experience that happened to me a few years ago. I was working as a director in a large health system, and my mom was in town and came to my office to meet me for lunch.  Being a hospital, she came into the building and walked into the HR office.

I introduced her to some of my team and we were walking out when the head of HR came walking in.  I introduced him, and he shook her hand and said: “I want to thank you for sharing Tim with us, he’s an extraordinary individual, and I’m sure you are responsible for that.”  Bam!  My mom talked about that moment all the time!  I felt pride and respect, and most of all, loyalty to my supervisor for such a gesture.

Employee recognition doesn’t have to be hard, or take a long time, or be a part of a process.  It has to be genuine, in the moment and meaningful.  Too many times we forget this on the organizational front.

I Don’t Always Use Recruiters, but When I Do… (I use Tim Sackett!)

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I love those old Dos Equis commercials “The Most Interesting Man in the World” where the most interesting man says, “I don’t always drink beer, but when I do I prefer Dos Equis.” It’s great marketing that doesn’t seem to get old.  It actually ended in 2018, but it’s become part of our vernacular.

It got me to thinking as well. I started my HR career in recruiting working for the company I’m now running, so in a sense, I’ve come full circle. I started recruiting right out of college for HRU Technical Resources, doing technical contracts. It’s a tough recruiting gig but pays very well if you’re good.

When I left my first job, and the third party recruiting industry, to take my first corporate HR job. I left with a chip on my shoulder that armed me with such great recruiting skills that I thought, I would NEVER, I mean NEVER use a recruiting firm to do any of my recruiting. WHY WOULD I?  I mean I had the skills, I had the know-how and I would save my company a ton of money by just doing it on our own.

So, I spent 10 years in corporate HR before returning to HRU in 2009, and you know what? I was young and naïve in my thinking about never using recruiting agencies. It’s not just about having the skills and know-how; it’s much bigger than that. I worked for three different large, enterprise-sized companies, in three different industries in executive recruitment type roles and in each case, I found situations where I was reaching out to some great third-party recruiters for some assistance!

So, why did I change my philosophy on using recruiting agencies?  A few of the reasons I ran into in corporate HR…

1. Having Skill and Know-How only works if you also have the time.  Sometimes in corporate gigs, you just don’t have the capacity to get as deep into the search as you would like with all the hats you have to wear as a corporate HR pro.

2. Corporate HR positions don’t give you the luxury of building a talent pipeline in specific skill sets, the same way that search pros can build over time. As a corporate HR pro, I was responsible for all skill sets in my organization. Niche search pros can outperform most corporate HR pros on most searches, most of the time. It’s a function of time and network.

3. Many corporate executive teams don’t believe their own HR staffs have the ability to outperform professional recruiters, primarily because we (corporate HR pros) have never given them a reason to think differently about this. Thus, we are “forced” to use search pros for searches where executives like to get involved.

4. Most corporations are not willing to invest in the model and tech stack (people, technology and process) that puts themselves on a higher playing field than professional recruiting organizations. I would estimate only 1% of corporations have made this investment currently and more are not rushing out to follow suit.  Again, this comes from corporate HR not having the ability to show the CFO/CEO the ROI on making this change to have the best talent in the industry you compete in. So, the best talent gets sourced by recruiting pros and corporations pay for it.

I didn’t always use recruiting agencies, but when I did I made sure I got talent I couldn’t get on my own in the time and space I was allotted in my given circumstances.  When I talk to corporate HR pros now, and I hear in their voice that “failure” of having to use a recruiting agency and I get it! I get the fact of what they are facing in their own corporate environments.  It’s not failure, it’s life in corporate America and it’s hard to change.

Stay thirsty my friends…

BREAKING NEWS: Symphony Talent Acquires Smashfly! @symphonytalent_ @Smashfly

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Well, the M&A activity in the TA Technology industry doesn’t seem to be slowing down as this morning Symphony Talent announced it has acquired the recruiting CRM technology platform Smashfly. You had a feeling that something was going to happen as you began to see the major recruiting CRMs in the industry align themselves with core ATS or enterprise HCM recruiting modules.

3 Big Questions about the acquisition of Smashfly by Symphony Talent? 

1. Who the heck is Symphony Talent? 

I know some of you are asking that because Symphony Talent is the biggest name in the industry! Symphony Talent is the ATS built by Hodes a few years ago, and the first and only ATS that has built-in Programmatic advertising ability. Maybe a bit ahead of the game, when it was launched I was really impressed with what they had. Their CEO, Roopesh Nair, is a super-smart dude that has major passion around the TA industry.

2. Does this merger of brands make sense for both Smashfly and Symphony Talent?

It does because what I am seeing from organizations that truly care about attracting better talent is you better have an end to end recruitment platform that includes a core ATS at the center and a great recruitment marketing platform on the front-end. With this marriage, you also get the strength of Symphony’s industry-only builtin programmatic engine.

3. Will this integrated platform be able to gain market share in the industry?

That’s really the biggest question. For how advanced Symphony Talent’s technology was in the ATS space, they struggled to sell it, mainly because it probably seemed too advance more most corporate TA leaders.  CRM tech is also very advanced and complex and the reality is Smashfly was probably the best in the industry at selling CRM by making it not seem as complex. So, great tech and great marketing/sales should work for these two brands, in my opinion.

What would I do if I was Roopesh? 

To be fair, I’ve met Roopesh a couple of times and I’ve really enjoyed those conversations and his knowledge of the talent acquisition industry. The reality is Smashfly is a great brand because they’ve been great at marketing, and I would drop the Symphony Talent brand, adopt the Smashfly brand, and built out the integrated platform.

To me, you run with a better-known brand, that has a solid reputation in the industry and use that to sell the full end-to-end recruitment platform. Most enterprise HCM users are stuck with vanilla recruiting modules who can’t buy an ATS but can buy recruitment marketing. It just makes sense for them to buy a recruitment marketing platform that just happens to have an ATS built-in!

This opens up their ability to sell to SAP, Oracle, Workday, Infor, UltiPro, Ceridian TA shops, as well as chip away at the best of breed market currently owned by iCIMS, Greenhouse and SmartRecruiters in the mid-enterprise market.

To be perfectly clear, Roopesh didn’t call me and ask, but he has my number if he needs it! 😉

Good News, Bad News, and Important News. What’s your strategy?

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It’s been a common strategy for corporations and their PR and Communications teams to send out bad news around 4 pm on a Friday. Why? Because it dies almost immediately. No one really pays attention to the news cycle on the weekends and by Monday morning something else happens – we release all of our great news because we want it to run all week!

So, bad news gets released on Friday afternoon, our good news gets released early on Monday, when do you then release your “important” news? The news you need your employees, customers, clients, stakeholders, etc. to pay attention to?

A recent study showed that late in the week isn’t the time because you’ll get these results:

  • 34% less social media mentions
  • 23-66% less mentions in articles
  • Up to 51% are likely to never receive the information at all.

The problem is we tend to work all week to make communications perfect and typically release important news late in the week when it’s going to find fewer people. The better idea for important news and information that you need people to pay attention to is to release it first thing on Monday, and then trickle out bits of information about the main message all week to gain more and more viewers of your message.

It takes most people five to seven times of seeing and/or hearing the information you need them to know before it clicks, so you can’t just do one main release and hope that everyone gets it. They won’t and you’ll be frustrated that your message didn’t have the impact you wanted.

Right now, so many organizations are doing their Open Enrollments around their health insurance for next year. Most will spend weeks preparing the communication, but put very little thought into how do we best amplify this message so everyone gets what we need them to get.

The strategy should be one big splash announcement, and then highlight announcements on an ongoing basis over the next 7 days for so. It might look something like this:

Day 1 – Big message!

End of Day 1 – A “USA Today” version of the big message. “What you really need to know about “X”!

Day 2 – 1 really important fact about “X” you have to know, or you might die (or something almost as dramatic!)

Day 3 – “Did you know…The top 3 things that are changing”

Day 4 – Story from the field, the most asked question of “X”

Day 5 – Before you leave for the weekend, Are you sure you and your family will have insurance this weekend?

Day 6 – Probably the next Monday – A message from our CEO on “X”

Day 7 – Last call – the final things you need to know before “X” runs out (aka – At this point, it’s your fault you’re not covered!)

This example is mostly about open enrollment, but it can really be used for any big change you’re trying to make internally or externally within your organization.

The other side of this has to be how and when you release these messages. In corporations we tend to rely on email, but we have to send out more than just email. Leverage text messages, social media messages, signs where you get the most employee traffic, etc. Think about the one thing every employee would do each week and try to wrap your message around that.