How the Largest Company in the World does Employment Branding!

Everyone loves to dump on Walmart. They’ve done enough in their past to make it easy, but I love to tell people working in HR or TA at Walmart is probably the toughest HR or TA gig on the planet! Why? Because of the challenges they face with their brand!

That’s why this recent Employment Branding video done by their CEO is freaking BRILLIANT! Check it out:

It’s clearly a take off on Jerry Seinfeld’s web series “Comedian’s In Cars Getting Coffee” (which is awesome).

I mean really! Can you imagine going to your CEO and saying, “Hey, Doug, we’ve got an idea? We’re going to have you drive around with Ted in his used Toyota Camry. We’ll video it as he asks you random questions and tries to make you act like a fool. Sound good?” How do you think your CEO would react? Would you even get into the CEO’s office to ask!?

It’s really hard for a CEO of the world’s largest company to come across like a normal person! But, Doug McMillon does it perfectly! Is it me or is McMillon, way too close to “McMillion”!?  Maybe just a coincidence…unfortunate last name for a CEO of the world’s largest company! (FYI – Doug made $19 “million” last year)

So, what did we learn about Walmart and Doug?

– Doug takes a nap on Saturday afternoon after returning from work. (Man of the people – we all want to take a nap on Saturday afternoon!)

– Great Chewbacca impression. (Willing to make fun of himself – not your normal CEO)

– Walmart overuses phrases like every other corporate, and Doug will make fun of it. (Willing to make fun of Walmart in a respectful way.)

– Walmart doesn’t need to ‘remake’ itself, it needs to remember who it is. (Founder’s culture – Sam Walton knew what the hell he was doing, let’s remember that.)

Basically, Walmart just gave you a perfect guide on how to brand yourself to your possible talent pool! If your leader can come across this way, the hope is those under him will follow the lead. It’s not easy. They have a ton of work in front of them, but this is a great first step!

Toughest job on the planet – HR and TA at Walmart. You think you’ve got problems? Try managing an organization that has 2.1 Million employees, runs on razor thin margins and has to be customer-first focused.

Kudos to Doug and the EB Team at Walmart on the video!


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