Do you remember when getting stuck in LinkedIn Jail was all the rage!? I do! It was awful! There you were stuck on the outside looking in not being able to use a valuable tool you used every day to help you do your job.
I’m in Indeed Jail!
It’s somewhat like being in LinkedIn Jail, but different. When you got put into LinkedIn Jail, LinkedIn decided that that right thing to do was to let us know why we were in jail, and then, specifically, how do you get yourself out of LinkedIn Jail. Seems like a good business strategy.
How does Indeed get you all of those great candidates?
The Indeed model built a decade ago was freaking brilliant! Basically, the idea was scrap all the jobs from all the career sites so candidates will have one place to go to search for jobs. No one understood Google SEO at the time, so they scraped the jobs, then bought all the SEO and owned the space.
So, any candidate who was searching for a job on Google the first thing that would come up, always, was an Indeed link. They trained entire generations to search for jobs by going to Indeed. Brilliant!
Now, Google came along eventually and woke up to this and said, “Hey, wait, candidates are searching on Google for things like “Jobs near me” and we are sending them to Indeed for things that aren’t even what they are truly looking for. We can do this better!” Hello, Google for Jobs!
Google for Jobs decided “candidates are the most important thing”. Your Indeed sales rep will tell you this as well, although, they didn’t ever say this until Google for Jobs came along! So, Google changes the game, stops indexing Indeed (which is like a death sentence to companies that rely on Google search traffic), and says we can deliver a better job search for candidates.
So, Indeed is basically a dead man walking, but they have this window of time when we still have the entire world trained to go to Indeed and not Google. So, how do you take advantage of this phenomenon? INDEED JAIL!!! Cut off the non-suspecting companies of their free traffic and charge them money before they realize they don’t really need to do this because Google will give them the traffic they need.
So, what’s Indeed Jail?
Indeed Jail is when Indeed makes the decision to stop scrapping your career site and posting your jobs on Indeed. Almost every company at some point in the past decade has enjoyed a lot of free, organic traffic from having their job posting on Indeed. It was an AWESOME business strategy. It basically followed LinkedIn’s strategy, who followed basic drug dealing strategy.
Get people hooked on your product, then take it away and make them pay if they want it. I don’t say that to be mean! It freaking works really, really well! LinkedIn is a multi-Billion dollar company that got bought by Microsoft.
Indeed Jail is when Indeed stops giving you those free hits! Now, they just don’t take it away for no reason. My reason to be cut off, I was told, was because of a magical, mythical division within Indeed called “Search Quality”. My Indeed Rep didn’t shut me off, no! It was “Search Quality” who shut me off, and my Indeed Rep has absolutely nothing to do with Search Quality. In fact, they run almost as a separate company, locked away in an undisclosed, secret location!
My “Search Quality” issue was I’m a staffing company. An example of my issue is we work with a major employer to fill contract positions, not a position they would hire direct. The company gave us a job description for the contract position, which was basically the exact same JD they use to hire direct. Because the direct employer has priority at Indeed, and my posting was ‘too similar” my ‘search quality’ was bad.
Okay, I’m in Jail, Ouch, that hurts! Help me fix it!
Let me say, I’m paying and have paid money to Indeed for various products, so it’s not like I’m not a customer. So, when you ask someone you’re paying for help, you expect help. But Indeed has no interest in helping you fix your search quality issue because that would mean you would get the product for free again!
I would love to tell you this is a staffing industry only issue, but it’s not. Little by little, and I have specific examples, corporate Talent Acquisition is also getting hit with ‘search quality’ issues and losing their free traffic from Indeed.
How can that be!?
Believe me, the corporate TA leaders I’m talking to are wondering the same thing. In one example, an Ohio-based employer is hiring hundreds of sales-related positions per year. They don’t use any staffing or RPO vendors, all the work is done in-house for direct positions. They have a big growth initiative so they went from maybe 50 openings to 200 openings, and Indeed cut them off! Because of ‘search quality’, and again, their rep would/could not help them.
I have a feeling this isn’t going to end well for Indeed. Right now they’re flying high! Going to hire thousands of more employees, which makes complete sense, because if you shut everyone off of free traffic, you’ll have a lot of TA pros panicking and buying Indeed products. At least until they discover it continues to cost more for less and less traffic as Google no longer indexes Indeed.
I’ve sent emails to the highest reaches of Indeed, pleading for help, and the only response I got back was from my rep offering to sell me more products!
I explained that I want this to be positive! Show me how to fix me, and I’ll show others how to fix themselves! Along the way, it’s a win/win since the more we understand about the Indeed products and services and feel like a vendor is truly helping us, we (as an industry) will support them!
Crickets!!! Crickets, I say, Chris Hyams!!!
So, what should you do to NOT get yourself in Indeed Jail?
1. Never pay one dime to Indeed!!!
- So one thing that has been pretty consistent with everyone I’ve spoken to that got put into Indeed Jail is that they were all (100%) paying customers of Indeed. Almost, like Indeed knew we were willing to pay for traffic, so they put us into jail on purpose! Up until the point of becoming a paid Indeed customer, none of the people I spoke ever had issues with being put in Indeed Jail!
2. Make sure you understand what is ‘bad’ search quality for Indeed. Good luck with this!
3. Enjoy the free traffic while you have it because eventually everyone will be shut off. Drug dealing works because we get addicted. You’re currently addicted to free Indeed traffic. That isn’t a sustainable model for a business.
So, what do you do if you’re already in Indeed Jail?
1. Understand you’re not alone.
2. Understand that your true reality is you can live without Indeed traffic, and slowly but surely the traffic you get from Google will be greater. So, focus on ensuring your ATS and Jobs are as aligned as possible with the Google Job Schema – it’s super important!
3. Understand if you want more Indeed hits, you better get ready to pay for them from Indeed.
4. Understand Indeed has no vested interested in helping you fix your search quality issue, even if you’re a paid customer because it costs them money.
5. Look at Programmatic Job Advertising tools like: JobAdX, Talroo, Appcast, etc. Increase your posting strategy with sites like ZipRecruiter, CareerBuilder, Monster, LinkedIn, etc. Invest in your own database with some talent rediscovery tools, use CRM technology, build and nurture your pipelines of talent.
My Offer Still Stands!
Chris Hyams, the President of Indeed, get your team to help fix my stuff and I’ll be your biggest fan in advocating and teaching others how to do right by candidates and by Indeed to make the world a better place. That’s all I ever wanted, for you to just help me. Help a paying customer fix their stuff. But you refused.
I can’t believe I’ve never seen this post!! This is freakin awesomee!!! I just got put in INDEED jail….I’m all for helping people not pay them. Brilliant POSTTTTTTT! They’ll probably see my post and go shut me down. Oh well…I’ll just teach everyone else how to win somewhere else!!!!!
Pingback: Your Weekly Dose of HR Tech: @Indeed takes Away Free Traffic to Staffing firms! | Hire Daily
Pingback: Your Weekly Dose of HR Tech: @Indeed takes Away Free Traffic to Staffing firms! « The Tim Sackett Project
I just landed in Indeed Jail I believe for resume searches. I am dying a thousand deaths today.
Pingback: Get on Google Jobs by Starting Your Own Job Board | Viral Top Feeds
Pingback: Get on Google Jobs by Starting Your Own Job Board -
Tim, we were just arrested and charged with a capital crime… We are presently behind bars for trying to use the system they set up as directed by our former Indeed Account Manager. All I have asked is for the same results on paid advertising as free postings and my last campaign didn’t deliver. If you find a way out of jail, let us know! Until then, we will see you “out in the yard”!
1. You are not alone.
6. Lets join as many Employer and Staffing networks together for collective action- aggregate CareerXroads, Direct Employers ATAP members, STAR from Chicago and others willing to reach out their members and get them to step up, declare openly they are being ‘played’ by Indeed. If a list of even my members are willing (oh and they are), we can get Indeed’s attention. Call me tomorrow if you want to move on it.
LOVE this article. I’ve been calling Indeed an evil empire for years. I don’t mind paying for a service -that is to be expected. But Indeed basically puts us in bidding wars against each other for top ranking spots on their job list. Ever notice that each job will use 100% of it’s monthly budget – yeah that’s because if there aren’t enough good candidates – they’ll put your job ad in front of unqualified ones to make sure they get their money – while we pay for junk. My Indeed account rep, while a very nice individual, can never seem to answer my questions because their rules always change and their product is ever evolving into something more complex and less user friendly. It’s ridiculous. Meanwhile, my Monster rep is a phenomenal resource and they are “playing nice” with Google. I hope Indeed falls by the wayside.
I’ve been preaching for the past 7 years that no one should be paying for Indeed placement. And now with Google for Jobs in full swing- the world of recruitment media is experiencing a disruption.
I am a National AM with JobPostMedia. I’ve been helping staffing companies, corporations, to local business develop relatable JD content, platforms that are semantically coded for Google, programmatic tools, campaign optimization and overall measurable- meaningful applicant flow. I love what I do- and we do a lot of it without Indeed. I have a few clients that are in the Indeed Jail aka Black Box. We are advocating as a buffer for their content to have inclusion on the site. Our company has a long running super star status with content, data quality, and coding with Indeed… but are also in the infinity loop with the “Quality Team” for these few clients.
My constant message is that the source of the active applicant should be irrelevant to TA- it’s the applicant quality, volume need, and time to fill the pipeline that should be the focus. Let a team with tech tools make it happen for you with your expectations focused on the results and not the source.
Thanks for the great article Tim, glad to see that we are not alone in jail. We are actively digging our way out now and currently working on developing Google for Jobs with our ATS (Taleo). If any of your other readers have already broken free, working on it, or want to break out; we would be more than willing to collaborate and share our pain points.
Mass Jail Break!
60-70% of “candidates” on Indeed should be considered bloat as they are either outdated or unaware they are still have a profile, already working elsewhere, or are inactive. There’s still a good portion available and engaged in searching for work but employers need to act faster and streamline their hiring process if they truly want to capture candidates!
We lost organic traffic to our jobs a few years ago so perhaps that’s why some aren’t posting. Many of us have been in that boat for awhile. My issue with Indeed is the monetization of their resume database. Part of the lure of being a featured employer is the free access to their resume tool but now they are making everyone pay, even those employers. It’s ridiculous. On top of that, we still have to deal with Indeed Jail as it relates to the messages from that resume system. So now we get to pay for access to send messages but still get put in Indeed Jail for those messages… that we pay for. They can never tell us why we get put into Indeed Jail or how we get back out. Always blaming it on their “Quality” team.
Perhaps the lack of comments here from employers because they are silently cheering the removal from Indeed of you as a competitor for the talent they seek just as staffing companies recently silently cheered the removal from Indeed of job boards as competitors for the talent they sought.
I think more realistically, just like when we got put in LinkedIn jail, people are silent because they don’t want to upset Indeed and lose their free traffic. We saw the same behavior then.
I don’t think corporate TA folks really think staffing people are competing for talent for them on Indeed. The belief would be a candidates wants a job with a “Corp Inc.” they will always apply directly with “Corp Inc.” over applying with a staffing company that has a similar job posting.
Tim you can still have a sense of humor in light of the dilemma we are facing in talent acquisition. I am feeling your pain.
At least you’re brave enough to comment! This post has been getting huge traffic, but no comments, which tells me a lot of people are in our same boat but are thinking they’ll get out it at some point, so don’t rock it!
Unfortunately, I truly think this is our new normal as it relates to Indeed. It was good while it lasted!