Jobvite does an annual study called Job Seeker Nation where they go out and survey over 2,000 Americans. The data is fascinating from an employee and candidate perspective. This year’s study found that 80% of Americans believe the country is divided, but when you dig into the detail of their responses, you find that’s not really true!

Sure, at a high level you have Dems and Repubs. Rich and Non-rich. Big city and country. Anything from far enough away can be divided into two sets. But, when you really dig into individual beliefs, you find that Americans are that different in their beliefs.

You can access the free, 35-page report from Jobvite!

Here are some of the highlights I pulled out of the data:

– Women negotiate less than Men for salary increases. We’ve known this for a while, but the data also showed that 87% of men who negotiate get a higher pay, and 80% of women who negotiate get higher pay. So, what does this tell us!? HR pros and Hiring Managers are awful negotiators! Also, it’s a candidate market! So, negotiate!

– 68% of job seekers do not believe Diversity is very important when selecting an employer. Only 36% of Women believe it’s very important, 60% of African Americans believe it’s very important. This isn’t to say that the majority don’t find diversity important, it’s saying that most candidates actually find other things more important!

– The lower you get paid, the less loyal you are to your employer. I think we all can understand the psychology behind this. If you have a great paying job, you’re probably more likely to be loyal to help keep that job. If you’re paid like crap, you probably don’t care as much about keeping that job.

– 46% of job seekers find it harder in 2017 to find a job, than in 2016. I found this unbelievable! I can walk outside of my office, right this moment, and within a quarter mile find at least ten business begging for employees. There are more jobs than job seekers, so why is it more difficult for almost 50%!?

– Get used to Hyper Job Hopping. 46% of Millennials will change jobs every 1 to 3 years. So, those hiring managers who have job hopper-itis when it comes to looking at resumes better get over it! That being said, I still don’t buy into the candidates who’s jumping a new job every year.

– Cover letters are dead. 58% of younger workers did not submit a cover letter on their most recent job application, but 26% of recruiters still view cover letters as critical to their decision to hire. That means 1 out of 4 of your recruiters have no clue at what they’re doing!

– You have a 13 times better chance of getting a job through a referral than applying on a job board. 13 times! That’s no joke. If you really want a job, find a referral, work your network, stop applying!

– 28% of younger workers analyze your company culture using Instagram. Candidates believe IG gives them better insight into your true culture over your career site.

I could go on all day with this stuff, I barely scratched the surface of what’s in this report. Go download it for yourself. We’ll basically be seeing screenshots of this study in every conference PowerPoint for the next twelve months!

Three overall key takeaways I took from the study:

• We are more alike than different when it comes to being job seekers
• Companies have shaped the behaviors of job seekers more than job seekers are changing company behaviors related to job seekers
• If you hang onto your old ways of treating job seekers, you’re only hurting your own organization, not the job seeker