Category Archives: Benefits

Sales Pitch Tuesday – Why Us?

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It’s really the only question I have to answer when I call on a potential client to try and get their staffing business.

Why should you work with HRU vs. the thousands of other choices you have?

It’s not a cost issue for 99% of the business development calls I make.  If a company has decided we need to engage a staffing firm – whether it’s for direct search or contract staffing – cost has very little to do with their final decision.  Everyone likes to get the ‘best’ price – but in staffing you’re talking about talent.  I’ve never met an HR executive or operational executive that wouldn’t in a heartbeat pay thousands of dollars more for a more talented candidate versus a candidate that fits the requirements but seems like a “B” level player.  Corporate HR/Talent Pros constantly get frustrated with staffing firms for doing this!  They tell us they want “X” candidate for $80K and we send over “X” candidate for $90K.  They say they aren’t interested. So, we send over a $80K candidate.  They interview $80K candidate.  They they call us and say “Can we interview $90K candidate?”  It happens constantly.  Don’t hate the staffing company, hate the game.

It’s not a talent issue, either.  What!?  It’s not.  The reality of staffing is that all companies have the exact same access to talent.  Some companies are just faster at uncovering that talent versus others.  In my 20 years of staffing – I’ve really seen very little difference in the quality of talent good staffing firms offer up to their clients (and remember, I’ve been on both sides of the fence on this – corporate and agency).  Don’t get me wrong – bad staffing firms do very little vetting of candidates and just flow paper to you.  Good staffing firms should be sending you fully vetted candidates.  I like to tell my recruiters – “We are the sure thing!”  When a company wants to interview or hire one of our candidates, the only thing they should hear is: “When would you like them to start?”

So, what is it?  It’s a relationship issue.  When I worked with a staffing firm, I needed to have trust in the people I was working with.  I didn’t care about their brand or their process.  I cared about how much do I trust this company is going to represent us as a company to the talent base that is out there.  Period.  Don’t get wrong – they better deliver great talent – but I’m assuming that is a given – if I decided to work with them!  Trust.  Part of that trust comes with full disclosure as well.  Most staffing companies hate this!  But I came from their world – I knew the game.  So, if you wanted to play with me – I wanted to know everything.  I was going to let you make money – but I wanted to know where it was being made.  That helps me sharpen up my internal process.  If a staffing firm really wanted to be a partner with me – then this wasn’t an issue.  I wanted to see them succeed, just as they wanted to see our organization succeed.  Most corporate HR/Talent Pros don’t have this mindset. They feel staffing firms are ‘out to get them’ and not a partner.  They need to cut those relationships.

It works both ways.  I stopped doing business with a really good paying client in 2012. Why? Because they were a pain to work with and didn’t get that this relationship should work for both parties.  I want to work with people I truly like.  People I would go on vacation with.  Right now – every single one of our clients at HRU – I would go on vacation with.  I would invite them to my house for dinner.  I would look forward to having a drink with after work.  That is why I love coming to work.  It’s not stressful on either side – the way it should be.  I understand their challenges and they understand my challenges and we can have ‘real’ conversations about each other – and provide feedback.

That is pretty rare in this industry.

Want to be apart of this?  Contact me: sackett.tim@hru-tech.com; call 517-908-3156 or tweet me @TimSackett – I look forward to the conversation! Also check out my staff – I’d definitely go on vacation with any of these good looking people!

 

 

 

 

 

HR Can Succeed By Doing Less

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You know Jim Collins – the ‘Good to Great’ guy?  He has another book to, it’s called How The Mighty Fall: And Why Some Companies Never Give In.  This isn’t a book review, or for that matter an endorsement of this book.  I will say, Jim brings up one very interesting concept in this book on why companies, organizations, departments, etc. – fail.  It’s something that we do constantly within HR, and most of us would never view it as something that would actually be hurting our organization.  We do too much!

This over-riding pursuit ‘to do more’ has some drastic consequences.

I will tell my HR brothers and sisters, if you never worked in a large HR/Talent shop – you might understand where I’m going with this.  That’s because small to medium sized HR shops usually are working their tails off just to keep their heads above water.  Large HR/Talent shops are a little like the game Monopoly. You’re either making yourself larger in some way or another, or you’re going through a ‘right-sizing’ so you can start over at making yourself larger again!  Within that mentality comes this ‘more’ cycle.

Most large HR shops don’t try to reduce their work because that goes against this empire building mindset.  They try and come up with more programs, more projects, more ways to measure, more ways to ensure an employee is engaged, more ways to check the checklist to ensure compliance, more ways to well, show that you’re doing more than the other guy/gal.  If you aren’t creating more, you’re aren’t valuable and showing your worth.  No one ever got promoted in HR for eliminating programs – the saying goes!

Here’s the other way to do HR that 90% of HR/Talent Pros don’t do:

1. Eliminate any HR program/project that doesn’t save employees time (not your HR department – but the time of the actual employee).  Remember that new Open Enrollment process you put in to eliminate all of that data entry by your department – but it now takes employees 25 minutes to sign up for benefits vs. 5 minutes – that 20 minutes times the number of employees just cost your company a ton of time – which means money in the real world.

2. Develop a talent management process that works for your hiring managers, not one that makes your feel good about yourself.  That 5 page annual review sure looks great – but it’s a pain in the ass of your hiring managers, and the reality is the employees aren’t getting in more feedback.  Stop that.

3. Stop designing processes around gaining 100% compliance and start designing processes so simple you’ll have 99% compliance (which is more than you should hope for).

Doing less HR is actually harder than doing more HR!  It seems like that should be the opposite, but it’s not.  Doing less means you have to really think strategically about what your function should be delivering and what it shouldn’t.  It means you move some things out of your department, that never should have been there in the first place, but “we’re in HR and we’re suppose to do whatever we can to help.”  No, you shouldn’t.  You’re in HR – you should deliver great HR that is simple and easy to understand.  For most HR/Talent Pros that I know – this concept of doing less goes against every bone in their body.  Great HR isn’t about doing more – it’s about doing the least amount possible to deliver the services that are needed for your organization to have great people.  That is really hard to do without adding more for people to do!

 

 

 

The Secret to Happy Work

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We’ve all been sold a really harmful lie, by a lot of people.  That lie is:  To be truly happy at work, you must do what you love (or some variation of the same theme). It’s complete garbage that is usually told to you by – an ultra-rich people who can do anything they want, someone who really doesn’t have to earn a living because they have a spouse earning a living for them or someone who just flat out got lucky, right place-right time and does something they actually love.  I know, I know – “Tim, you create your own luck!” – said by the same idiot who’s wife is a brain surgeon and allows her deadbeat husband to be a “writer” at home.

Still most of us define our happiness like this:

Step 1 – Work really super hard.

Step 2 – Really super hard work will make you successful.

Step 3 – Being successful will make me happy.

I hate to break this to you – being successful will not make you happy.  It will allow you to buy a lot of stuff, you’ll probably have less money arguments and you might even feel good about your success, but if you’re not happy before all of that, there is a really good chance you won’t be happy after to gain success.

Let’s start with this concept:

Work Success ≠ Happiness

Have you ever met someone working a dead-end job, a just-not-going-anywhere type of job, but they are completely joyous?  I have.  I envy those people.  They do not define their happiness in life by the level of success they’ve obtained in their career. Their happiness is defined by a number of other things: are their basic needs met, do they enjoy the people they surround themselves with, do they have a positive outlook on life, etc.  These individuals do not allow the external world to impact their happiness.  Their happiness is derived from within.

In HR I’ve been forced to learn this, because I’ve had people try and sell me on that Engagement =’s Happiness – which is also a lie.  I’ve had incredibly engaged workers who are very unhappy people and very happy people who were not engaged.  I’ve found over time, I can do almost nothing to “make” someone be happier.  I’m an external factor to their life.  Don’t get me wrong – as a leader I can give praise and recognition, I can give merit and bonuses, etc. While that might have a short-term impact to ones happiness, it’s not truly lasting happiness that comes from within.

So, how can you help someone find their happiness?  I think we have to start realizing that you don’t have to ‘work’ at something you love, to have happiness at work.  Putting work into perspective of life is key. I like what I do a whole bunch – hell, I blog about it! But if I really thought about it, I don’t ‘love’ it.  I love my family.  I love floating on a lake on a warm summer day.  I love listening to my sons laugh in pure joy.  I find my happiness in many ways – only part of which I gain through my career. My secret to happy work is finding happiness in a number of aspects in my life.  That way if I’m having a bad day at work, or a bad day at home, I still have pockets of happiness I can adjust my focus to.

What is your secret to being happy at work?

Everything You Ever Needed To Know About Compensation

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Let me start by saying I don’t really understand Comp Pros.  Seems like a lot of spreadsheets, market analysis, internal analysis, 48-72 hours of waiting, followed by me getting approval to offer the candidate less than what they originally asked for, followed by the hiring manager sending a nasty email to their line executive, followed by me getting approval from said Comp Pro to offer what I wanted to originally, followed by the hiring manager believing I have no idea what I’m doing. But what do I know…

If I ever get the chance to run a Compensation Department (please G*d never let this happen) I would concentrate on only one thing: which positions drive the largest percentage of revenue in my organization.  Now that is much harder than you think.  First, I’m sure you’re organization is like mine in that ‘every’ position is important…wait, I have to stop laughing…and as such, we really need to look at the whole.  No, I wouldn’t do that in my made up Compensation Department – I only want to look at the important people.  It’s not that I’m getting rid of anyone – Comp doesn’t do that – we leave that to the Generalist!  My focus is finding out who is the most important in driving revenue (thus profit) in our organization.  I need to know this because I need to ensure we are leading the market in compensation plans for those specific skills.  Why? Because I want to go out and give my HR/Talent team all the ammunition they need to hunt down the best possible revenue driving team for my organization that has ever been assembled by man, beast or robot.

Bam! – that is all you need to know about Compensation.

“Oh, but Tim you’re so naive! We need to pay all of our people fairly to drive the best productivity. We need to ensure we don’t have internal pay equity issues. We have to have proper bonus plan designs and executive pay structures. We need…” Shut it!  You know what happens when you lead any industry in revenue?  All that crap tends to take care of itself.  You know what happens when you’re chasing revenue in an industry?  All that crap becomes issues.

Ok, so I make one giant assumption – I assume if my organization can drive revenue, that we can also drive profit – that isn’t always the case – but it will be in my organization because I know how to performance manage the morons out who don’t get these two need to be on parallel paths.  My compensation philosophy is simple – over pay the people who drive my revenue, and make sure I always have the best revenue driving talent in the game, at all times.  Pay everyone else at the market rate – I don’t need racehorses in those roles, I need plow-horses.  Most organizations don’t have the guts to do this and it’s why most organizations are always struggling around budget time to determine where to cut.  I don’t want to cut, I want to grow, I want to take over the world – or, well, at least lead my industry.

The 6 Best Holidays

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We’re right in the midst of this big holiday season and everyone seems to have a favorite.  I think most kids love Christmas and Halloween.  I mean my kids are Jewish and they still love Christmas – well, let’s face it, they love getting gifts and like any good Jewish Mom and Dad we make sure they get more gifts then their Christian friends!  Many adults love Thanksgiving – all the food, football, black Friday shopping, etc. But everyone has a favorite!

I’m going to give you my list of favorite holidays:

1. Tim Sackett Day – Yeah, how soon we all forget! January 23, 2013 will be the 2nd Annual Tim Sackett Day, and it is the one day of the year we can all come together as one, and just think about me for a while.  In lieu of gifts this year, I’ll be asking people to just make cash donations directly to my bank account, that way when I think about all the poor and needy children in the world and it makes me depressed, I can afford good mental healthcare for myself.

2. The 4th of July – Yep, I like blowing crap up, drinking and the sun – it’s like the triple threat of holidays!  I won’t give $50 bucks for your lame charity walk, but I’ll drop $500 on fireworks and think I underspent.  I mean it’s America!  Red, white and blue. Hotdogs with mustard. 2nd degree burns on your feet from stepping on those metal sparkler wires (pro tip – put a pale of water out when the kids are running around with their sparklers then as they run at you with that red hot wire, they can just throw it in the pale and hear the cool hissing sound it makes!).

3. Labor Day – It’s the official end summer blowout.  The weather is great, you have your grilling skills at peak seasonal shape and you’re only a few days away from your kids returning to school! Let’s be honest, we love our kids, but we love our kids a little more when they are in school all day and we just have to deal with them for about 6 hours between end of school and bedtime.

4. Halloween – There is nothing better than watching your kids sprint for 2 hours straight lugging around 15-20 pounds of candy, and I don’t have to do any of the work!  It can be 13 degrees below zero out and my kids will be sweating on Halloween night.  I love the candy trading negotiations that go on later that night – it’s when you get to see which one of your kids will actually make it in the real world!

5. Hanukkah – 8 crazy nights and none of your Christian friends get it! “Isn’t that your ‘Jewish’ Christmas?” – no, idiot, not even close! “I wish we had Christmas for 8 days!” and I wish you’d burn down your house again deep frying a turkey! Hanukkah is cool for the simple fact its the one time a year, as a kid, your mom let’s you play with fire! Plus the gelt! Yep, it’s not a Jewish holiday until you involve some money!

6. New Years Day – No work, football games all day and starting anew!  For me New Years takes on a special time as well because my first son was born on New Years Day – so we throw a birthday party into the mix, just to ensure we have enough food and cake to make it through all those football games!

Receiving votes, but didn’t make the list: Cinco De Mayo – Tacos and Margaritas – you have to  love Mexican holidays!; St. Patrick’s Day – Green Beer and pinching butts – a HR nightmare!; Father’s Day – I get to do what I want, or what my wife tells me I want to do that day!; Black Friday – I mean who doesn’t want to see idiots get trampled to death at Walmart!

So, friends, what is your favorite holiday?

It’s hard, but it’s fair

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I heard this quote recently, it was used by an old football coach to his players:

“It’s hard, but it’s fair.”

He wasn’t the first to use this and probably won’t be the last – but the line stuck with me because of how I don’t think many people in today’s age really think this way.  Many want to talk about what’s fair, few want to discuss the ‘hard’ part.  The football coach’s son described the meaning of what he feels the phrase means:

“It’s about sacrifice,” Toler Jr. said of the quote. “It means that that if you work hard that when it’s all said and done at the end of the day, it will be fair based on your body of work. It’s about putting in the time, making sure that you’re ready for the opportunity.”

I think we all think our parents are hard on us growing up.  I recall stories I tell to my own sons of my Dad waking me up on a Saturday morning at 7am, after I was out to late the night before, and ‘making’ me help him with something, like chopping wood or cleaning the garage out.  He didn’t really need my help, he was trying to teach me a lesson about choices.  If I chose to stay out late at night, it was going to suck getting up early to go to school.  He shared with me stories of his father doing the same thing – one night my Dad had gotten home late, so late, he didn’t even go to bed, just started a pot of coffee and waited for my grandfather to get up, figuring that was easier than getting a couple of hours of sleep and then hearing it from my grandfather the rest of the day.

As a HR Pro, we see this every day in our workforce.  There are some who work their tails off, not outwardly expecting anything additional, they’re just hard workers.  Others will put in the minimum, then expect a cookie. It’s a tough life lesson for those folks.  Most usually end up leaving your organization, believing they were treated unfairly, so they’ll go bounce around a few more times.  Eventually they’ll learn to put in the work, put in the time and more times than not, things work out pretty well.  Sometimes it won’t – so you go back to work even harder.  It’s been very rare in my 20 year HR career that I’ve truly seen a really hard worker get screwed over – very rare!  Do some idiots who don’t deserve a promotion or raise sometimes get it – yep, they sure do – but that doesn’t happen as much as you think.  The hard workers tend to get the better end of the deal almost always.

I hope I can teach my sons this lesson:  Life is going to be hard, but if you keep at it and put in the work, it’s going to be fair.  I think that is all we can really hope for.

9 Wishes for New HR & Talent Professionals

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My favorite part of the fall conference season is the fact that I get to meet a ton of HR and Talent Pros and connect.  Of those, the ones I have the most fun talking to is the newbies!   They are still in that point in their career where HR is fun and exciting and they get jazzed up talking about the stuff we (older, I mean experienced HR Pros) no longer find as fascinating.   I usually find myself answering questions – you know the type – “how would you handle…?” or “what would you do…?”, etc.  Which gives me an opportunity to tell them here’s how I screwed it up when I first started, and here’s how I handle it now – which are usually very different.  So, as I reflect on this season I’ve come away with a few wishes for my fellow HR and Recruiting Pros who are just joining us on this journey.

I wish new…

 …HR pros would unlock the doors to their departments – wait – change that – actually take off the doors all together.

 …Corporate recruiters would make more outgoing calls then they get incoming calls.

 …HR pros would spend more than 50% of their time out of their office/cube walking around talking to employees and hiring managers.

 …Recruiters would never feel like it’s their responsibility to staff their companies – it’s not – it’s your leaders of your departments – you’re just the tool they use to accomplish it – but they’ve got to own it – ultimately they make the final decision, not you, which means it’s there responsibility.

 …HR pros never learn “soft” HR math.

 …Recruiters learn how to recruit before they learn how to build recruitment processes.

 …HR pros spend their first month (or more) in position actually working in operations, marketing and finance – it will make you a better HR pro!

 …Recruiters would build relationships with their main competition’s recruiters – this will make you better as well – and you won’t be giving away the corporate secrets!

 …HR pros would build more influence in their organizations than more process – one is easier to do – which is why you don’t do the other.

I guess I wish all of this stuff, because it’s stuff that I had to learn over time – and if I could have one wish for our newbie HR and Talent peers it would be they could have all of this knowledge up front as they come in the door.  Because I can’t have that wish – I’ll throw out a challenge to my HR brothers and sisters – take a new HR pro under your wing – it doesn’t have to be in your organization – just find one and do it.  Here’s what you’ll find – they will help you more than you’ll probably help them – helping a newbie will energize yourself, help you slow down on your own decision making and reflect on what you’re doing and its importance – and because of your experience it will allow you to go out and make some adjustments to your own shop that will have great impact to your business!

Strategic Napping

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You guys know I’m always on the outlook for things that will make my recruiters more productive – the constant beatings have proven only to be successful in the short-term!  So, when I read the NY Times article Rethinking Sleeping I was a bit, but hopeful, that maybe science has come up with something that won’t cost me more money.  I’ve always been envious of folks that only need 4-6 hours of sleep per night and seem fresh as a daisy – I’m also skeptical since I think most people lie about how much sleep they get and not on the high side.  Most people I run into wear their lack of sleep like a badge of honor – “I only sleep 4 hours per night!” – so you go to bed when? Midnight? And get up at 4am?  Really?!? Reeaallly!!!??? Come on – I’m calling bullshit.  It’s just like the people who tell you they work 80 hours per week – No you don’t – you can’t count your 1 hour each way commute time and checking email on your iPhone as you sit on the toilet before you go to bed – that doesn’t count!

I’m a 7 hour per night kind of sleeper – I go to bed at 11:30 pm – alarm goes off at 6:30am – I’m a no snooze alarm person, wants it goes off, I’m up.  Now on the weekends that changes up a bit – its usually anywhere from midnight to 2am watching movie in bed time until however long I can force myself to stay in bed in the morning which is usually 9am at the latest – again it’s probably a rough 7-9, maybe 9 hours on Saturday and Sunday.  Now, I could say I only sleep 4 hours – because let’s face it – I’m 40ish – around 2-4am I’m up, peeing – thank you old age.  My grandmother is a true 4 hour a sleep person – she is 83 and I think it pisses her off that she actually has to go to bed – I think she would prefer to just keep drinking coffee and smoking cigarettes at the kitchen table all night – but alas, she forces herself to go to bed.  I’m completely envious of her telling me stories of how she is up at 4am, and has to force herself to stay in bed that long!  I keep waiting for those genetics to kick in – can you imagine how much you could get done by only sleeping 4 hours!

‘They’ tell us we should get 8 hours of sleep a night.  We assume that means 8 hours in a row- but new research is showing us that maybe 8 hours in a row isn’t what is really needed to be most productive.  From the NY Times article:

This, despite the fact that a number of recent studies suggest that any deep sleep — whether in an eight-hour block or a 30-minute nap — primes our brains to function at a higher level, letting us come up with better ideas, find solutions to puzzles more quickly, identify patterns faster and recall information more accurately. In a NASA-financed study, for example, a team of researchers led by David F. Dinges, a professor at the University of Pennsylvania, found that letting subjects nap for as little as 24 minutes improved their cognitive performance…

Gradual acceptance of the notion that sequential sleep hours are not essential for high-level job performance has led to increased workplace tolerance for napping and other alternate daily schedules.  Employees at Google, for instance, are offered the chance to nap at work because the company believes it may increase productivity.

Here is what I know – taking a nap at work in America, in 99% of our organizations, is going to be looked at as a sign something is wrong with you – unfortunately. We haven’t opened enough minds yet to make this acceptable behavior.  Do I think taking a strategic nap during the day has merit – I do – but would your employees be willing to take an extra hour nap and then work until 6pm?  Doubtful, right?  There in lies that balance issue – if you sleep during work hours, work hours get expanded – and you have to be willing to push your concept of family balance out to the extra time you’ll have not sleeping later at night or early in the morning – that is a big jump in perception for our society right now.

3 Reasons Talent Communities are NOT the Future of Employment

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I know a lot of really smart, brilliant people who espouse that Talent Communities are the second coming of Christ, in regards to employment and recruiting.  Business Week even had a recent article where they called “Talent Hives” (I guess their version of “Talent Communities” – the future of employment – which means this concept is now hitting main stream and soon you’ll see June the HR Manager down at the local Tool & Die Shop trying to set up her talent community.  Here’s more from Business Week:

“These are communities of people interested in an employer (whether because they’re job hunting themselves, or just curious, or because they’re fans of the product or service the organization produces) and willing to be in two-way touch with that employer over time. (For the simplest example of a Talent Hive, think of a Facebook (FB) company page or a LinkedIn (LNKD) group). Talent Hives are popular because they’re easy to set up, and because the two-way and group communication makes it easy for companies to learn more about potential job applicants (including people who are currently working for their competitors) even when they don’t have open positions.”

Great theoretical concept.  But I think theory and practice don’t always align because the real world steps in an kicks it in and kicks them both to the curb.  Here’s 3 reasons I don’t see Talent Communities as the Future of Employment:

1. Reality – Talent Communities are established by you and ran by you (the HR/Recruitment Dept.) – that’s means you need to deliver content, sometimes unique, definitely engaging. Very few people, in HR worlds, have the skill/ability to do this.  You can shop this out, at a cost – a cost of not only money but also authenticity – there goes that community feel.  And, by the way, you’re doing this for a benefit you may, or may not, get in the future when you have an opening you believe you might have.  How many organizations are really going to do this long term? It’s a small percentage, congregated into smaller specialty industries – with really big budgets – to make it sustainable.

2. Logistics – Talent Communities assume “Talent” – that talented people you would want to hire will voluntarily want to join your content driven community and interact.  That’s a huge assumption! Gigantic!  First, you (yes, you – who else will do it) needs to go out and find the great talent that you someday want to work at your company and engage them to be apart of your community.  I don’t know about you – but 99.9% of the HR/Talent Pros I know don’t have the capacity to make this happen – either through time or skill.

3. WIFM (What’s In It For Me) – Talent Communities don’t deliver enough WIFM.  Talented people get this – they are fooled by your “Community” which isn’t really a community but a holding pen for potential future candidates and you have to know they know this. This means someone who ops into your community gets the deal – I want to work at your place – so I’m going to engage with you – and you will engage with me – and one day you’ll hire me – and you’ll use that number to justify how great Talent Communities are so I can keep this job as Talent Community Manager and justify my $50K+ salary.  How’s that work for you?

Let’s face it – I don’t know much – but I think I know a little about recruitment – and to me Talent Communities seem to be a lot of smoke and mirrors and well it’s easier/safer than just picking up the phone and finding/calling the talent you want (which is dirty and evil for some reason).  I know some folks have some great examples of Talent Communities working – good for them – I hope they keep working for them.  I guess this message goes out to the HR majority – it isn’t as easy as it might sound.  Before jumping in with both feet – make sure it’s right for you.

Great HR Doesn’t Come from Big HR Shops

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We here it all the time:

“They’ve got to much to lose to take that kind of a risk.”

Or statements similar to this.

As I travel out and about on the fall HR conference tour (most State level SHRM conferences happen in the fall) I’m reminded constantly that Big HR Shops (Fortune 500 companies, Big Government, Giant Non-Profits, etc.) are not who you should be turning to for the next great HR ideas.  Maybe you can turn to them for Best Practices – but is best practice – where you want to be?  Best Practice is by it’s nature – solid and fully vetted – for years.  It’s great HR from 5+ years ago. Safe. You can’t go wrong with Best Practice HR.  But please stop trying to act like it’s “great” HR – it’s not  – it’s more of the same HR.

There’s actually a name for this, it’s called Loss Aversion theory, which is basically:

“people’s tendency to strongly prefer avoiding losses to acquiring gains. Some studies suggest that losses are twice as powerful, psychologically, as gains.”

What this all boils down to in HR is what you have to lose by taking a chance.  Want a industry changing benefit program?  You have to get way out of the box.  Big HR Shops don’t get way out of the box.  By the way – Google is a big HR shop – Giant.  So are most of the other companies you continue to use as examples of “Great” HR, but they really aren’t “great” HR.  I say this because I’m tired to hearing “more of the same HR” practices at conferences being played off as “Great HR” practices, and seeing my HR peers buy it as life altering HR. It’s not – unless you have a Delorean that can’t go back in time to when it was.

So you want Great HR, you want HR that will change industries in 5 years? Don’t get caught up with a brand – get caught up with an idea.  Too often we want the “brand” – “Oh, look Southwest Airlines HR is going to be talking – I MUST go see them!”  Stop!  Southwest was great 20 years ago – they aren’t anymore – they are the same now – which is still good – but not “Great”.  You don’t want to be like Southwest Airlines right now – you want to be like Southwest Airlines 20 years ago.  You’re goal is to find that session with that person you’ve never heard of – they have nothing to lose – they will probably have better ideas.

I’m probably on an island with this one.  Because everyone wants to hear about how the “Big Boys” are doing it – because if they are doing “it”, “it “must be good.  But you know I’m comfortable on this island – this island is full of start-ups you’ve never heard of and they are fighting to make it ever day and that fight propels them into a space the “Big Boys” won’t go.  This island has a bunch of creative HR pros who don’t have books published and aren’t paid to speak  – they get their hands dirty, they make mistakes – they – make – great HR.