Category Archives: TA Technology

The Future of Recruiting Brought to You via ChatGPT

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The robots are definitely taking your job, at least my job! I got access to ChatGPT this week. ChatGPT is a chatbot that employs deep learning to produce text that resembles that of a human and is based on the GPT language model. OpenAI’s Chat GPT can respond to numerous questions in a natural way, much like a personal tutor who is well-versed in all subjects.

Basically, it’s going to change the world as we know it!!!

As a content creator (that’s what bloggers call ourselves nowadays), I pride myself on doing research and offering up to my audience some knowledge and, hopefully, some intelligent opinions. With ChatGPT, you can basically ask it any question, and within seconds it delivers a very real life-like response that seems pretty well-educated. Of course, it’s a work in progress, so it’s not perfect, but let me give you some examples:

How will hiring be impacted in the United States in 2023? (An insightful question from Tim!)

The answer from ChatGPT:

The U.S. hiring landscape is constantly changing and evolving. In 2023, we can expect to see a number of changes in the hiring process. Here are some trends we can expect to see in 2023:

1. Increase in Remote Work: More companies will embrace remote work and hire remote employees, which will open up opportunities for workers across the country.

2. Rise of Automation: Automation will continue to grow and become more prevalent in the hiring process. AI-driven recruitment and interviewing tools will streamline the hiring process.

3. Focus on Diversity and Inclusion: Companies will continue to focus on creating a diverse and inclusive workforce. Diversity and inclusion initiatives will become a priority for many organizations.

4. Increase in Automated Job Matching: Automated job matching platforms will become more popular, allowing companies to quickly match candidates with the right job openings.

5. Increased Use of Social Media: Social media will continue to be a powerful tool for recruiting and engaging with potential candidates. Companies will use social media to advertise open positions, as well as to build relationships with potential candidates.

The Response from a Real-ish Human (Tim)

God Damn, that’s pretty good!

Now, given this is exactly what you would find from major analyst houses that cover Talent Acquisition. But if you don’t have the time and want that same answer in a few seconds, it’s an outstanding answer!

Is it really groundbreaking thought leadership? No, it’s fairly vanilla, but it is accurate.

What will the future of the job of a recruiter look like? (by Tim)

The response from ChatGPT –

In the future, recruiters will continue to play a key role in the hiring process. However, the job of a recruiter will evolve and change over time. We can expect to see the following changes in the role of a recruiter in the future:

1. Increased Use of Technology: Recruiters will use a variety of technology tools to streamline the recruitment process. AI-driven recruitment tools, automated job-matching platforms, and video interviewing platforms will become more prevalent.

2. Greater Focus on Diversity and Inclusion: Recruiters will place a greater emphasis on diversity and inclusion in the recruitment process. They will use data-driven techniques to identify qualified candidates from diverse backgrounds.

3. More Strategic Role: Recruiters will take on more of a strategic role in the recruitment process. They will focus on building relationships with potential candidates and leveraging technology to find the best possible hires.

4. Increased Emphasis on Data: Recruiters will use data to inform their recruitment decisions and track the effectiveness of their recruitment efforts. They will analyze data to identify areas for improvement and make sure their recruitment processes are optimized.

The Response from a Real-ish Human (Tim)

I have a bit of a different take, but this is still a very strong response that took like two seconds to produce! I think in the future, this blog will just be Tim and GPT talking shop!

Again, you can see the responses are fairly vanilla but also pretty accurate of what most people in the industry think. In the future, recruiting technology will allow recruiters to have more capacity, and with this capacity, recruiters will have more time to be more strategic, and have very specific focuses around talent, and data will be leveraged much more than it is today.

What did it miss? Recruiters of the future, with this extra capacity, will be able to spend more time with the best candidates. Also, AI will more consistently generate a higher quality of applicants for us to select from, as most bias will be eliminated and controlled for. But that is all opinion, so still a very powerful response in two seconds!

So, will AI be taking our jobs? Probably not tomorrow, but a day is coming when your job, at the very least, will be changed by AI like ChatGPT. We made the switch from laborer to creator in our society pretty well. I think we’ll make the transition from creator to “narrator” as well in a similar fashion.

TA Tech Vendors, You all are sleeping on #SHRMTalent!

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I just returned from the SHRM Talent Conference in Orlando, and while it’s growing and getting bigger, I was somewhat shocked at the lack of big-name TA Technology vendors in our space who weren’t there.

The argument from the vendor community has been, “Well, Tim, SHRM Talent doesn’t have enterprise buyers.” The thought is that SHRM’s audience is roughly 65% SMB HR professionals. This is when the vendor community shows their lack of math skills. Or really it’s their marketing teams, so I guess we should probably have lower expectations on math skills.

Let me give you some personal data from my 2023 SHRM Talent experience. I was told there were 2300 participants at SHRM. It definitely felt that way. I had two sessions there that were packed with TA professionals, and the rooms were big (500+).

My connection numbers from SHRM Talent 2023:

Total LinkedIn connections: 163 (90% TA-specific titles)

Total downloads of an eBook offer: 141

NPS score of my talks (this is just bragging): 87%

Title level of connections by percentage: Over 50% were “Manager” or above. Of those, over 25% were “Director” titles and above.

Of the 163 connections, how many came from organizations over 5,000 people? 68 and 26 were from organizations over 20,000. Including Toyota, Boeing, Siemens, Johnson and Johnson, Gannett, large universities, large health systems, banking and finance, state and fed gov’t, and large franchise organizations.

In one of my sessions, I asked how many folks were using Workday Recruit, and more than twenty hands went up. There were massive amounts of Greenhouse users, Paradox users, and HireVue users. None of those brands cared to show up. These are some of the biggest brands in our industry.

The SHRM Talent Attendees Are My People!

They are in the trenches, real talent acquisition professionals doing the work and using the tools. They are leaders of TA in organizations that are spending real money and buying technology. In my sessions, these professionals stood up and spoke about the tools they were using. The vast majority are desperate to find recruiting technology to buy, and they believe they have limited options because they aren’t being sold options.

I get asked weekly, by recruiting technology vendors, how they can get connected to our potential buyers. Every single time I tell them they have to get out and put themselves in front of them. It takes time to build the pipeline. People have to see your brand multiple times before they buy. They just don’t get an email and buy. I tell them to go to SHRM Talent, but most don’t listen.

The SHRM Talent Conference continues to grow. When I went a few years ago, there were 50 vendors at the expo. This year there were 100. Next year, it’ll be bigger. The reality is SHRM Talent is one of the only talent acquisition-specific conferences in the US that is really delivering content for TA leaders trying to get better. The sessions aren’t sold to vendors like most conferences in our space.

We (Talent Acquisition) need a great conference in our industry. SHRM is getting close. Having the great TA tech companies show up would definitely put it over the top. It’s a huge miss for the attendees who are there not to have access to all the great tech.

SHRM Talent attendees are the top 10% of talent acquisition professionals in the world. Why? Because they are few who made a conscious commitment to investing in their development. To be at the forefront of TA. To be interested in what’s next. To be open to new ideas and new technologies. You won’t change my mind on this. The vast majority of TA professionals in our industry just show up and do the job, and don’t look for further development. These folks did and I celebrate you.

Generative AI and ChatGPT RoundUp in TA Tech! (Video)

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My friends Madeline Laurano, Kyle Lagunas, and I had a big conversation about all the recent generative AI announcements happening in our industry.

We are going to hear about so many more announcements coming the rest of the year, and we’ll try to keep everyone updated as they come in.

If you haven’t had a chance to go out and test ChatGPT go do it! It’s super simple to login into Open.Ai and get an account.

Your Weekly Dose of Recruiting Tech – @SmartRank_ai

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Today on the Weekly Dose, I take a look at recruiting applicant ranking and automation technology SmartRank.ai. I first ran into SmartRank at the 2022 HR Technology Conference, and I was immediately interested in learning more.

I’m trying something new with the Weekly Dose, and I’m going to try doing these mini demos and Q&A. Take a look and let me know what you think:

TL;DW: (Too Long: Didn’t Watch)

SmartRank is a piece of recruiting technology you and your team have to demo! At first glimpse, it seems like it’s just an applicant ranking software, but it’s really a transformative way of hiring that is completely different than what you’re doing now. It’s one of the only recruiting technologies I’ve seen in the past five years that puts your recruiters in the driver’s seat to truly become Talent Advisors to Hiring Managers!

SmartRank also has embedded a ton of recruiter automation that they don’t really even talk about as part of their primary product, which is really state-of-the-art technology within the recruiting industry. Also, SmartRank has some of the best applicants to hire analytics on the market. Built by a former hiring manager, this is a product that will help you recruit higher quality and also one that will immediately get your hiring managers involved in a much more robust way within your hiring process.

Recruiting Communication Hacks #1

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I was out at iCIMS Inspire last week, and I was listening to a recruiting product leader and TA leader talk about a process involving texting candidates. iCIMS purchased TextRecruit years ago, and it’s now baked into iCIMS. I think across the board, everyone believes you should be texting candidates at this point. It’s 100%. You won’t meet anyone in recruiting who’s like, “Hey, yeah, texting candidates is bad” as a form of communication with candidates.

I say statements like that above to see the one dumb person on LinkedIn who will share this post and give me the one outlandish reason in the world when you wouldn’t text a candidate. “Well, TIM! I once had a candidate who was blind and deaf and lived only underwater and communicated telepathically, so what about that person!? Should we text them!?” Yes! Now, go away.

For the most part, recruiters are pretty good about using expected communication norms with candidates. We kind of have to. If you’re awful at comms, your recruiting career will be shorted lived. This doesn’t mean there aren’t recruiters out there working in sweatshops that still don’t spam. Of course, we’ll always have that. But, for the most part, the vast majority of professional recruiters, agencies, RPO, and corporate try to communicate around expected societal norms in the areas they recruit.

One of those comms standards is the Opt-Out text message sentence:

“If you no longer wish to receive text messages from this company, reply “STOP” to unsubscribe from any further messages.”

Now, these messages all sound and look the same. We basically just copy each other. One person, one time, wrote a version of what’s above, and we’ve stolen and tweaked this same message.

When I was at iCIMS, this leader was sharing an example, and this came up, and no one batted an eye. Yep. Yep. Move on. That’s when it hit me. That’s an opportunity! Every single comm we send that touches a candidate is an opportunity to stand out and leverage your brand! We should be better than what’s above!

So, I started thinking. What would a great opt-out text message be for a recruiter? Try these on for size:

“If you no longer want to receive messages from Tim, simply reply “I HATE TIM” and make him cry!”

“Yeah, we know you didn’t opt in for this, but can you blame us? We wanted to offer you a job!? Reply “No Job For Me” to Stop these messages.”

“Hate Text Spam? You can call me instead and stop all of this nonsense! Come on. I dare you!”

“Look, I’m a Stan! No cap, but you’re super dank. Texts hit different but if you’re sus just reply “This ain’t it chief”

“Hey, I just texted you, and this is crazy! But if you don’t like me, just reply.”Maybe Later”

“Wait, we get it. This isn’t for you. Before you opt-out, maybe you know someone who could use this. Please share it with them. Reply “Stop” to end these messages.“

Had enough!?

We might want just to disregard this and think about our corporate brand and being “professional.” The reality is this isn’t your corporate brand. This is your employment brand. For some, yeah, just stick to the same old boring script. It’s safe. For many of us, let’s show candidates we can be fun and have fun, and we don’t take ourselves so seriously.

If we are going to jam thousands of text messages out to candidates, you might want to have a little personality in those communications. You don’t have to. You can be like everyone else. But you can.

Dare to be a bit different!

87% of Employee are Thinking About a Promotion, and That’s a Problem for You! @iCIMS #ICIMSINSPIRE

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iCIMS 2023 Workforce Report is out, and it’s jammed full of some great data and facts. Here’s just one that caught my eye:

iCIMS 2023 Workforce Report

Now, some will read this and think, “Wow, that’s awesome!” But if you’re a leader of people, you quickly understand how problematic this is! 87% of folks want a promotion. About 10% actually get a promotion. And we wonder why over 50% of our workforce is disengaged.

You can download the full report here.

I didn’t even give you the good stuff, here is another peak:

  • 63% of job seekers say a primary factor in their job search is whether the job is remote, hybrid, or on-prem. (editors note: shouldn’t this be 100%? 😉 What this shows is how important where the work of the job is done more than ever.
  • 80% of workers do not feel secure financially or professionally. (Ouch)
  • 2 out 5 workers claim to not have a work-life balance.
  • More here.

What about all those employees who want a promotion?! What can we do?!

This is where great leaders make their money.

Being able to provide opportunity and development, mentorship, and on-demand training programs, are all a part of the plan. The biggest part of the plan truly has little to do with all of this. Your employees must feel they can trust you with their careers. That you, with them, have created a plan and will follow through with that plan to reach their goals.

Every employee can have a plan, but are you willing to be upfront enough with them about what that might look like? For some, their path might be in a year. For others, it’s much longer, and this is where it gets really difficult. Being able to provide a great opportunity takes a combination of great tools, great leadership, effort, and patience. I find that most organizations fail on at least 2 out of 4.

Great tools can be expensive, but the ROI is strong. Great leadership is expensive and hard to maintain because we also under-invest in that as well. Effort and Patience are the two that any employee can do, and the ones who have those usually succeed, but those are also very rare. This then comes down to if our leaders were born or built. We can debate that for eternity. The reality is it’s both.

I think another great question to ask this 87% of employees would be if we can keep all things the same. Same job. Same location. Same everything. Except we give you the same raise you would get if you were promoted, would you still want the promotion? I’m guessing that 87% drops to around 25%, and that’s more doable. One in four employees wanting a promotion seems like a number that makes more sense. Our problem is how we take care of our individual contributors.

Another day, another post. Right now, you have an 87% problem. Have fun!

The 5 Reasons Your Recruiters Aren’t Recruiting!

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Oh boy, here we go. Buckle up, gang!

I guess I need to start at what the hell is “recruiting” and what’s not “recruiting.” We have to because what most of you are calling “recruiting,” I call processing candidates who applied to your job. To me, that’s administering the recruiting process, not really recruiting.

If you post a job and someone applies, technically, most of you call that recruiting. You’re paying a full-functioning human anywhere from $65K to $165K for them to be a “recruiter,” and they are posting jobs and waiting for someone to apply. I used to say I could train a monkey to do that job, but now I get to say I can easily train A.I. to do that job for pennies on the dollar.

Posting and Praying is not recruiting. Posting, collecting candidates who applied, and screening them, is what I like to call “Inbound Recruiting,” and that’s not really recruiting. It’s just administering the recruiting process. Do. Not. Get. Me. Wrong. Being amazing at administering your recruiting process is still valuable and needed. The best “outbound” recruiting shops will still have about 70% of their hires filled by “inbound” recruiting!

Outbound recruiting is then “real” recruiting. That’s when a recruiter has a requisition and really has no valid candidates for the hiring manager, and thus they have to go out and find valid candidates. Now, part of that process might still be finding new places to share and post jobs, but that’s only one small part. The larger part of “real” recruiting is cold outreach to people who don’t know your job is open or might know, but they need some persuasion.

Okay, Why Aren’t Your Recruiters Doing Any “Real” Recruiting?

1. They don’t have capacity because, as humans, we naturally fill our time with what gives us the most success, and in your current state, that is “Inbound recruiting.” This means you tell your recruiters, and you expect your recruiters to do outbound recruiting, but they can easily fill their day with inbound recruiting, and it pays the same. So, why not take the easier route?

2. They don’t know how to really recruit. Honestly, most corporate talent acquisition pros who have never worked in an agency have spent most of their career doing 99% inbound recruiting. That’s just the truth, and we know why from what I said in #1. So, we have to teach them how to do outbound recruiting! (Side note – HireEZ’s own internal Recruiter, Vivian Jiang, will be doing an Outbound Recruiting Session specifically for Corporate TA Pros at the Michigan Recruiters Conference on Nov. 10th in Detroit!)

3. They aren’t rewarded and recognized for doing real recruiting. Almost every time I work with corporate TA teams, I find that the recruiter who fills the most jobs is looked at and rewarded like they are the top recruiter. What I find is they rarely are the top recruiter, but they are the recruiter who processes the most fills through inbound recruiting.

4. Your TA Shop is not structured to do real recruiting. See #1, but basically, you should have “processors” who only do inbound recruiting, and they are amazing at it, and then you have recruiters who only really recruit in a modern TA function. You can get processors for half the price of real recruiters, and they are measured completely differently than outbound recruiters.

5. Your hiring managers don’t know the difference. Right now, today, your hiring managers honestly believe that your TA team is recruiting for their opening. They have no idea that you are only posting jobs and collecting whatever person applies. Those people applying might be the worst talent in the industry, but you are selling them on they are the best. If they knew the truth, they would demand change. What I find is real recruiters work with hiring managers to actually uncover the best talent together in the best TA shops.

This isn’t easy!

I get it. The change management alone from moving from inbound recruiting to outbound recruiting is painful, which is why I think the best approach is to break up the function into two very specific processes of inbound and outbound. It never, and yes, I’m saying never, works to have and expect recruiters to do both.

We built the Michigan Recruiter’s Conference to specifically work with Corporate Talent Acquisition teams to start to work on these challenges and pain points, and I’m super excited to bring it back on November 10th in Detroit with our awesome corporate TA team sponsor DTE Energy onsite at their beautiful and modern campus. Join us!

iCIMS Inspire 2022 is Back – Virtual and Live! Nov. 17th! #iCIMSINSPIRE

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Hey Gang! I’ll be attending iCIMS Inspire Live on Nov. 17th in Santa Monica, CA! Join me!

INSPIRE is an annual conference hosted by iCIMS, the talent cloud company. This award-winning event unites global talent and tech innovators to connect, learn, and celebrate. INSPIRE returns as a hybrid event on Nov. 17 with a limited in-person audience in Santa Monica, CA.

There’s an amazing lineup of folks, including:

Sekou Andrews, CEO, SekouWorld, Inc

One of the most successful spoken word poets in the world! Two National Poetry Slam championships, two national poetry tours, two Independent Music Awards, three Helen Hayes Awards, the most “Just Plain Folks” music awards in history, the 2020 ABA “Entrepreneur of the Year” award, and the first “Best Spoken Word Album” Grammy nomination for a poet in 30 years. 

Sonia Jhas is an award-winning Mindset and Wellness Expert

One of the country’s most influential voices in mental and physical well-being. With 80+ million media impressions and a social media following of over half a million, Sonia has been imparting her honest and ground-breaking approach to mind and body as a speaker, educator, author, and advocate for over a decade and is consistently ranked a top health influencer. 

Dee C. Marshall, CEO, Diverse & Engaged

Dee C. Marshall is an award-winning business owner, influencer, international speaker, and thought leader on equity, diversity, and inclusion across industries, sectors, and globally. Dee was recently awarded WBENC WBE Star Award, named 2021 Entrepreneur Magazine Top 100 Women of Impact, 2021 NJ Most Influential D&I Leaders, Top 50 People of Color List by RIO, Top 25 Influential Black Women in Business by The Network Journal, and Top 25 Leading Women Entrepreneurs.

As well as many talent acquisition industry insiders delivering content designed to elevate our talent acquisition practice.

If you can’t make it on November 17th, register anyway to get some of the content sent to you after the event.

Register Today for iCIMS Inspire 2022! (Virtual Registration is FREE!)

Registration is Free for Virtual! Register Here!

What are we missing around Quality of Hire (QoH)?

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This week CrossChq released a report titled”The CrossChq “Q” Report” that was loaded with some research and data around the quality of hire. The quality of hire metric is like the holy grail of HR and Talent Acquisition! Everyone talks about it, but no one really feels like they know what it is and where they can get it!

Download the “Q” Report Here

Let’s dig into what they found

The one that will jump right out and make you question your own existence is this:

“Internal Referrals have a Quality of Hire -26% below the industry average”

What? The What?!

Since the beginning of time or at least the beginning of HR, we have all lived by one unbending truth! Referral hires were always of higher quality than some hires out of the general population. You get taught this in the first hour of the first day of HR and Recruiting school!

Turns out, we’ve been lied to or at least led to believe that referral hires were better when they weren’t. How could this be the case? Well, we love to believe in this one premise, which was probably never proven. We want to believe someone who works for us would never refer a candidate who wouldn’t be a great worker!

The reality is most people just refer friends or family, and they have no idea how that person works, nor do they really care. They just want to hang out all day with people they like, regardless of how they work!

Another thing in the report that was somewhat shocking:

“Interviews show only a 9% correlation rate to Quality of Hire!”

Okay, we all know that our hiring managers suck at interviewing. In fact, almost everyone sucks at interviewing! Why? For one, 90% of hiring managers don’t interview enough to ever sharpen that skill. On top of that, we are all too gullible and believe what we here and don’t dig in. BUT, this number is shocking!

I think most organization should be testing “no-interview” hiring. That doesn’t mean we don’t talk to people or try validated assessments (more on this in the study), but formal interviews with a 9% success rate are a giant waste of time!

This study is definitely worth a download and read. I’m always skeptical of vendor-based research, but I really like the effort, data, and quality of this one. I think it has some true merit. We all know we need to select better, but we mostly keep doing and believing the same stuff, without really any merit.

Why Does Spam Recruiting Work?

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I just got done deleting the 17th phishing email from my personal email inbox today. Comcast, Amazon, Princes from far-off lands, I’ve never been more popular and, apparently, soon-to-be rich!

I was asking our Cyber Security company why phishing is still such a big deal. I mean, don’t we all know by now that some Nigerian Prince isn’t going to give us a million dollars or that Amazon doesn’t send us emails asking for our credit card numbers or passwords!? There is no way someone can be this stupid, right!?

Apparently, I’m way wrong, we are all still a lot stupid! 

The reason phishing and spam are not because they are really tricking us. It’s the sure volume of messages and cadence. While we can all spot a fake fairly easily, can you always spot a fake when it’s sent a thousand times, all different times, with all different designs and strategies? Scammers will send a million to get one click. That one click will pay off.

Therein lies the strategy of why Spam Recruiting still works. It’s not about being good or the best. It’s about being there all the time, knowing a certain percentage of the time will be the right time! Do we like it? Well, I guess that depends on who you are. If you happen to be that one person who gets the spam recruiting message at the exact time you’re desperate for a job, then yes, you will like it!

If you are the superstar performing software engineer getting twenty spam recruiting messages a day, you hate our industry!

Spam Recruiting Works Because It Works Some of the Time

I have never met one American-based TA Leader who believes that Off-Shore Recruiting firms (you know, the off-shore RPO spam emails you constantly get all day long) actually are good. For the most part, they don’t recruit. They spam. Because they pay next to nothing to their workforce, they can spam a whole bunch and still make money, even if the entire process truly sucks.

They don’t have to be good. When you’re being paid like $10 a day, all you have to do is spam a couple of thousand people a week to get one placement a month, and you’re making a profit for the “man”! Any company engaging in off-shore recruiting for hiring in the U.S. is basically engaging in slave labor. But I digress. Back to crappy recruiting.

Bad recruiting is a lot like bad sex. If you really need a job, you don’t care how you get it. Which perpetuates you just continuing to be bad.

Spam recruiting works, and will always work, because the world will always have candidates who just need a job. They don’t care that you’re awful at your job. They don’t care that you are spamming them. All they care about is getting the job. Also, if you do care. If you do hate bad, spammy recruiters. It turns out you also are fine with them being awful when you’re out of a job!

Spam works because we are all vulnerable at some point. It feeds on us being weak, naive, and desperate. But, at the end of the day, it works. It doesn’t work well. But it does work. And that sucks.