Category Archives: Technical Recruiting

Mailbag: How Can I Get My Employees To Refer More?

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From The Project mailbag –

“Tim –

My company is doing a ton of hiring and we are trying to get our employees to refer former co-workers, friends, family, etc.  We offer a great referral bonus.  We make it easy. Still we get little, if any, referrals – and usually it’s the same people who refer candidates.  What can we do to get our employees to refer more people?

-Jennifer, Talent Acquisition Director, Austin, TX”

I love this question, because I think 99.9% of Talent and HR Pros face this same dilemma at some point in their career.  We spend a ton of time and resources putting together a great referral program – then we get the same results we got from the old referral program!  It’s frustrating. It makes us feel like our employees don’t care about the company. It makes us feel like we must not be doing something that we should.  You’re right! Well, somewhat right!

Here is my response to Jennifer:

“Jen – (It’s funny but I have a small pet peeve – if someone has a longer name with multiple syllables or one that seems formal – I like to call them by the shorter easier name. Sometimes people take offense to that. Like with ‘Jennifer’ – I like ‘Jen’ – with William – I like Will or Bill – Steven is Steve – James is Jim – you get the picture.  If you tell me “No, it’s James”, in my head I’m thinking “No, it’s asshole!” Anywho…back to Jen!)

Everything with your program is fine. Sure you can make tweaks and add technology, etc.  But basically referral programs don’t work because Talent Acquisition does two things wrong:

1. You’re asking the wrong question.  Almost every HR shop wants their employee to refer more candidates – and they will ask “Who do you know that is looking?”  The reply, almost 100% of the time – “No.”  Instead, ask this one question, then have your recruiters shut up and write down what they say: “Tell me the name of one of your previous co-workers from your last company.”  That’s it.  Each name is a referral.  You can tweak it for certain companies you want to pull from and focus the question to those current employees who came from those companies.  It works.   

2. You Don’t Ask Face-to-face.  Employees can blow off email easier than anything. Stop sending email and even calling them.  Get your lazy butt off your chair and have your recruiters sit down face-to-face when they ask this question. 

This change, to how you go about getting Employee Referrals, forces your recruiters to actually recruit – which is why 99% of companies don’t do this on the corporate side of Talent Acquisition!  If all you get is a name and a place of employment – your recruiters will have to Google a phone number and call into a company to speak to the person – they also might be able to find the person on social networks and track them down that way, but it’s faster to just call them at work.  People LOVE being called about a job opportunity!  It’s flattering. You found them – they don’t know how – they must be doing something right!  

Let me know how this works!

Tim”

I hope Jen tries this with her team, but I don’t hold out hope.  People say they want more of something – you tell them how to get it – and they reply with “Oh, I didn’t want to do that”.  Oh, so you were looking for magical unicorns to give you more referrals – my bad – yeah, those work to, magical unicorns are great for referrals!  What people really are saying is “How can I get more referrals without doing anything to get them?”  My answer to that question would be different from what I told Jen above – that answer is:  “Nothing”.

 

 

 

 

3 Stupid Questions To Ask In An Interview

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I’m sure at this point you saw the news from this weekend – Reese Witherspoon’s husband got arrested for DUI and she did what any drunk celebrity wife should do – threatened a police officer with the best question ever asked by celebrities – “Do you know who I am!?”   Yep – Mrs. Legally Blonde herself asked the one question celebrities are trained to never ask, under any circumstances.  She broke Rule #1 of being celebrity – and it was glorious!

This got me to thinking, from a candidate perspective, what are the questions who could ask that would ensure your interview went from Fab to Drab in about 3 seconds!?  My Catfish Friend, Kathy Rapp, over at Fistful of Talent had a great post this past week – 3 Questions Freakin’ Awesome Candidates Ask – which gave candidates three absolute home-run questions to ask at the end of the interview to show you’re a Rock Star candidate.  My list does the opposite!

The cool part of my list – is that each of these questions are from actual candidates asked during interviews that I’ve been apart of:

1.  Do you drug test?   Nope!  But we do now!  I’m pretty sure the person who asks this question has already made up their mind they don’t want to work for your company and they use this to ensure you won’t hire them.  Believe me there are plenty of people who interview, to get their parents, spouse, etc. off their back, but they don’t really want to work – so they sabotage themselves.  Asking dumb questions at the end is one of the best ways to sabotage an interview! Other question on this path – Do you do background checks? Do you do credit checks? Do you hire felons?

2. How long before I get to use sick time?  Never!  Because you wont’ be working here!  Again, the person who asks this question asks it for a reason – that reason is they ‘plan’ on being sick.  Quick HR Pro Rule of Thumb – if someone plans on being sick – you aren’t going to be happy with that hire.  Other questions on this same path:  When would I get a raise? How soon can I use my health insurance?  What happens if I’m late to work?

3. Can you date co-workers here?  To be honest – my immediate follow up question to this, without answering his question, was – “Are you dating one of the employees here?”  To which he said “No” – but that he ran into this at another employer and didn’t want to ‘have any problems’ again.  So, you’re assuming we have folks here who are just not going to be able to hold themselves back and must date you!?  Is what I’m hearing!  Again, I’ll come clean on my next response – I told him “You’re allowed to date employees here, you just can’t sleep with them.” (That wasn’t actually our policy – but it was fun to say!) At which he had no response and I ended the interview.  Other questions on this same path: Can you drink alcohol on the job here?  Can you smoke pot in the work bathrooms?  Can you steal office supplies?

What has been the dumbest question you have ever heard during an interview you were apart of?

Launch and Learn

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I love HR Pros! I really do.

There is one common trait that many of the best HR Pros have – we love to have things perfect before we launch or go public with them!  BTW – this is specific to HR – Operations, Sales, Marketing, etc. are all willing to ‘try’ stuff – to throw it out there and see what happens.  In HR this is taboo!

Why is that?

For me this idea is the one thing that truly holds HR back from being innovative.  Think about these words from Mark Suster at the Both Sides of the Table blog:

“I’m sure you’ve all heard saying derived from Voltaire, “don’t let perfect be the enemy of the good” which in a way is encapsulated in the lean startup movement and the ideology of shipping a “minimum viable product” (MVP) and then learning from your customer base.

I think about this topic of perfection being the enemy of the good often. Because I live in startup land where everybody is a perfectionist. I think this is particularly true because every startup entrepreneur is trying to catch lightning in a bottle.

I hear about it in every first product release. You can see it in the founders’ eyes. They want the perfect feature set, the PR company lined up to do the perfect press release, they want maximum coverage, rave reviews, viral adoption and they want to sit back and then wait for the signups to come roaring in.

Life doesn’t work like that. And gearing yourself up for a lighting-in-a-bottle moment leads to bad company decisions.”

If those types of decisions lead to ‘bad company decisions’, inevitably those same types of behaviors will lead to bad HR decisions.

I hear what’s going around in your head right now, HR Pros!  I’m an HR Pro myself – that voice is hard to quiet.  “How can making sure something is perfect – a project, a program, a new process – be bad for HR and our organization!?”  Making something perfect isn’t bad.  Failure to launch is bad.  Also, taking too long or using too many resources to ensure perfection can be a huge negative to how HR, and you, are viewed.  In HR we aren’t trying to save lives or solve the world economic crisis – we have some room to ‘test’ and do some ‘trial and error’ – as long as communicate that is what you’re doing.

I’ll give you a little secret I’ve used for years in HR.  Like most of us in HR I’ve designed my fair share of new programs and processes, and I’ve tried to make them perfect.  To ensure I didn’t have something blow up on me – I always have done ‘soft’ launches.  I’ll launch with a single department or I’ll communicate out that this is a ‘test’ and we need feedback.  99.9% of the time my ‘test’ goes off without any issues and the ‘test’ becomes the program.  That .01% of the time that something goes wrong or there are errors – we chalk it up to why we ‘doing the test first’!  Everyone wins.  Employees and hiring managers get to tell you where you messed up without feeling like they’re stepping on toes.  You get to correct your errors without feeling like an idiot. The company moves forward – faster.

 

The Ultimate Guide to Mobile Recruiting

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867-5309 (Ok, if you under 35 years old you might not get this reference – but Kris Dunn is 43ish – and he wrote this content – so forgive the GenX reference – but here’s the link to the Tommy Tutone video back when MTV had videos!)

Jenny, Jenny, we’ve got your number…. But in the dynamic landscape of mobile recruiting, those seven digits aren’t always enough to get the job done. So what’s an HR or recruiting pro to do?

Sure you could leave your card plastered on a bathroom stall for all willing and able talent to see, or you could register for the April installment of the FOT webinar and start laying down the foundation for your mobile recruiting strategy.

Join Microsoft’s Xbox’s own – Jason Pankow and Kris Dunn (not from Microsoft Xbox) as they lay down FOT’s Ultimate Guide to Mobile Recruiting, brought to you by the mobile sages at iMomentous.  Join your hosts April 24 at 1pm ET and they’ll hit you with the following:

  • A survey of the mobile recruiting landscape and the factors driving the need for HR and recruiting professionals to develop their mobile recruiting strategy.
  • Mobile site vs. Native App? FOT tackles the great debate, presenting scenarios of how each fit into your mobile recruiting strategy.
  • The five keys to enhancing your mobile recruiting strategy by capitalizing on features like quick apply, SMS, social media and QR codes.
  • The ultimate checklist for selecting your mobile recruiting vendor, including the top questions you need to ask when vetting potential vendors.
  • How to go beyond the optimized screen to attract top talent to your organization by incorporating video content and thought leadership into via your mobile recruiting strategy.

Hire Jenny.

Register for FOT’s Ultimate Guide to Mobile Recruiting webinar today! (It’s FREE because we make someone else foot the bill!)

Do you value new employees over old?

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Here’s a quick way to check!

When an old employee comes to you and says, “Hey, I really like working here but I’m hearing from folks that I can make like $10-15-20K more doing the same thing at the company across the street.”  And you go, “Well, you know, we love you and you’re doing great work, but we just can’t afford to pay you that much more. Sorry.  Let me see what I can do for you – I need to talk to HR.”

Your supervisor then goes to HR.  She tells HR what you said.  HR might actually know that your competition is indeed paying that much more – but the budgets are done – we didn’t figure in 20-20% pay increases.  Let’s first go back and try and give them $3,000, bringing their total to $75,000, and again tell the employee how valuable they are to us and how much we need them on ‘our’ team.  Sound like a plan?  Sound like you’ve had this conversation before? I have.

So, the supervisor does it – gives them employee $3,000 and waits and hopes the employee will take it and not actually go out and look.  Here’s the problem.  The $3,000 increase you just gave them – probably was the straw that actually broke the camels back!  Now, for sure they’ll look.

Let’s fast forward a month down the road.  Same employee comes into the supervisor’s office and turns in 2 week notice.  They got their offer for $20K more than you were originally paying them, they are now at $95K – they gave you a chance – you blew it.

Fast forward two months down the road.  You’ve posted the position, did interviews and now want to make an offer to the replacement.  The replacement wants $95K.  You go to the hiring manager and tell them the budget only has $75K in it.  The hiring manager comes back and says they have no choice, we have to pay $95K…

You value new employees over old employees.

 

Recruiting, Reenvisioned

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What is the worst buying experience you’ve ever had?  For most people, it’s buying a car.  New or Used, it doesn’t matter – buying a car, sucks.  It starts with the sales person.  You go onto a lot, you see a car you like and you want to take it for a test drive.  The last thing you want is to have someone you don’t know, ride a long with you and make small talk when you’re trying to decide if the car if right for you.  It starts the entire experience off on the wrong foot.  Then you finally decide and you have to sit through a minimum of an hour while you do this stupid dance between the sales person and their ‘sales manager’ as you negotiate the car.  From top to bottom, most people would rate – buying a car – as the single worst buying experience they’ll ever experience.  The entire process is set up for the car dealers, not for the buyers.

From a recent article in Time on re-envisioning the car buying experience:

…“I wish the Apple store was more like an auto dealership.” Or even something like: “My check engine light comes on and I smile.”…When asked what car shopping should be like, Michael Accavitti, vice president of marketing at American Honda, and one of the judges at the challenge, offered the following description:

“It should be like when you go to an ice cream store. Everybody is happy at the ice cream store. They are laughing, smiling and joking. When you buy a car, it should be the same.”

Recruiting is a little like buying a car for a company/hiring manager/candidates.  It’s uncomfortable. Both sides want to ask things, but they don’t. Both sides want information, but it’s not shared.  In the end, one side usually feels like they’ve won, and one side feels like they ‘left something on the table.’

How do we change that?

That is a really difficult question.  Like the car buying experience, dealers and auto companies would have changed it decades ago if they would have a better answer.  The problem comes down to the company not believing the buyer is smart enough to understand their position and need for a profit.  “Hey, look, the car cost us $15K, we need to make $2K, the taxes will be $1K – it’s going to cost you $18K” Instead they they list it $25K, and let us feel like we are ‘getting a deal’ when they negotiate it down to a purchase prices of $21K – then we find out a neighbor down the street got his for $19K and we lose our minds.  Trust broken – you made one sale, you won’t make another.

I think, like the article explains, recruiting functions need to become more match making services versus we’re going to sell you what we have!  Ultimately, I’m not looking for the best talent. I’m not.  I’m looking for the best talent that matches my culture and can work effectively within our organization and those already in it. Those could be very different people.  Recruiting tends to only look, or mostly only look, for skill match.  Hiring manager needs Java Developer, Recruiting delivers Java Developer, one or both are miserable because they didn’t really match to begin with.  The problem with why we don’t do this now, is that it frankly takes to long and is too subjective.  Subjectivity causes HR heartburn.

I don’t have an exact answer, but I wonder what recruiting would look like if we went more match.com vs. monster.com?

 

3 Things You Can Do To Increase Your Female Engineering Hires

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I run a small technical recruiting company.  We hire mostly engineers and IT professionals.  It’s a good group to go after – they’re educated and higher level wage earners which typically cascades itself into other traits that are nice to work with – career focused, courteous, responsible, etc.  Because the technical demographic we go after – to be fair – it’s mostly men we have to deal with.  As any company who is trying to hire technical professionals can attest it is really difficult to hire minorities and/or females in the technical disciplines. Tough, but not impossible!

The one thing we hear all the time from almost every company we work with is, “Hey, if you ever come across any female or minority engineers let us know – we would be interested.”  Which begs the question – “Do you want me to find you a female or minority engineer?”  Of course they do!  But these good respecting HR Pros we work with will never say that because they think it’s against the law to say that.  Which it isn’t. But they assume it is, because saying the opposite would be!  (I.E., “Please don’t give us any female or minority engineers!”)  I won’t say the name of our client, but one Fortune 500 manufacturer we work with does actually use us for minority hiring and will say very specifically what they want.  Like they’re ordering a pizza!  It doesn’t bother me, because I know what they are trying to do is ‘right’ – they are attempting to have a positive impact on their diversity – I can support that!

I saw this from Etsy recently on how they increased their female engineering hires by 500%! Don’t go crazy – it was 20 hires – but still impressive.  Again, they’re a female dominated company, so as you can imagine that having female engineers was important to them, and you could probably also imagine females would be attracted to a female oriented company. From the article:

“Most technical interviews suck – fundamentally interviewers ask the question, “Quick, prove to me how smart you are!” “Smart” is not optional. “Quick” and “prove to me” are very rarely actually part of the job and you’re interviewing for the wrong thing – which generally sets up women for failure in the process…after two years, female engineers at Etsy are nearly 20% of the team, four and a half times what they numbered at the start of the initiative. When reached for comment, Etsy’s corporate communications would not comment on the current number of female engineering staffers, but told FORBES that the coming months would see the company making women a even bigger priority, particularly in the wake of the media coverage sparked by Elliott-McCrae’s presentation. After all, roughly 80% of the over 800,000 shops on the site are owned and operated by women. At a certain point, they should be represented from within the company’s ranks.”

So, how did Esty do it?  How did they increase their female engineering hires?  I’ll give you 3 things they did:

Step 1   Make it known publicly you want to hire women!  Too many companies decide behind closed doors this is something they want to do in their organization, but then never go the next step and let their staff know, let their industry know, etc.!  And not only that, but let your staff know why this is important!

Step 2  Don’t lower the hiring standard.  The first thing most companies do when an initiative like this becomes hot, is lower the standard. “Oh, you want more women. Ok, you need to allow us to hire entry levels and from ‘B’ level schools!” Don’t do that, you’ll marginalize the entire program and your people and your candidates will know it!

Step 3  Put women in charge of hiring women.  It’s Ok to have different hiring processes if they are both getting you, in the end, what you want as an organization.  You can make two interview decks, one for woman and one for men, that are both still valid and reliable.  It’s just hard, so 99.9% of you won’t do it. Have your female leaders interview your female candidates – they will do a better job at selecting female talent, especially if this is a huge organizational weakness you’re trying to correct!

The more you hire of any kind of person, they more your organization will start to take on those traits.  The more women you hire, the easier it will be to hire more.  It doesn’t happen overnight – but you can do it!

It’s Time To Change Your Employee Referral Program!

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The really cool thing about superheroes is that they are superheroes for a reason – they have someone who is their equal to compete against them. These competitors are the villains, and in the movies they’re doing bad things – but in real life these “villains” are only the bad guys and girls because they work for the competition.

So, how do you get your competitors talent to come over to your side and put on your company’s cape?  A great employee referral program is the key.

FOT is back at it with the March installment of our monthly webinar series. This month, with the help from the heroes at Zao, HR SuperFriends Kris Dunn and Tim Sackett will be laying down seven strategies that are guaranteed to put your employee referral program on another planet.  Join us Wednesday March 27 at 1pm ET and we’ll hit you with the following:

  • Seven surefire ways to engage your best employees and increase referrals (while ensuring your employees don’t refer SuperDuds!)
  • How to develop an internal communication strategy for your employee referral program.
  • The keys to sustaining your program long-term.
  • How and why trends like gamification can lead to better employee referral results.
  • The top three reasons 99% of employee referral programs fail and how you can make sure your employee referral program is delivering the goods all year long.

Don’t let your employee referral program fall to the Legion of Doom.

Register now for The SuperFriends: 7 Strategies to Get Your Superhero Employees to refer Their Arch Nemesis! 

You Wish You Had Marissa Mayer As Your CEO!

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You know what I’ve learned in 20 years of being in HR?  It’s really hard to find a CEO that is worth a damn! Really hard!

To find a CEO who is willing to make tough calls, difficult changes and push an organization outside it’s comfort zone without caving to the pressure of the previous culture.  A CEO who is unrelenting in their beliefs of what it is going to take to make a difference for the organization they work for.  A CEO that demands better.

All you Yahoo haters – or should I say Marissa Mayer haters – can suck it!

Mayer was criticized publicly by almost everyone for wanting to hire better – from The Star:

Yahoo Inc. chief executive Marissa Mayer was asked at an all-staff meeting several weeks ago whether her rigorous hiring practices had caused the company to miss out on top engineering talent in Silicon Valley’s hyper-competitive job market.

Mayer dismissed the complaint that she had refused good candidates because they did not have degrees from prestigious universities, and instead she challenged her staff to get better at recruiting, according to an employee who was at the meeting.

“Why can’t we just be good at hiring?” Mayer said

Mayer didn’t say – “I only want engineering talent if they come from prestigious universities”, what she said was “I only want great engineering talent AND I want them from prestigious universities”.  She is raising the bar at Yahoo in terms of hires.  Which will raise the bar in performance at Yahoo.

Look, I hear you haters that believe you can find great talent at ‘B’ level schools and even great talent that didn’t even go to college!  I get it – I don’t disagree with you.  But when you’re trying to build a world class organization and culture – you need to draw some lines in the sand.  You need a vision.  You need, at some point, to be ‘exclusive’ – not ‘inclusive’.  To turn around an organizations culture, you need clear marching orders.  This is exactly what Mayer has done.  Which is very similar to other great leaders of our time.  I’m not saying Mayer is a great leader – but she is following a pattern of behavior which follows many great leaders of our generation. Great talent, with a clear vision, will help you get better.

I find it comical that anyone would ever criticize a CEO for sharing a vision of wanting to hire and attract world class talent from some of the best universities in the world. Who truly believes that is a bad plan? While it might not the plan you’ve chosen for your organization – I love the fact that Mayer is willing to come out and publicly state what Yahoo’s recruitment direction will be – it puts the entire organization on notice.  Kudos.

What say you Mayer haters?  Let me have it in the comments.

 

 

Are You Great At Faking It?

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In our zest to have high employee engagement, HR has once again outsmarted itself.  Follow the logic:

1. High Employee Engagement is a desired measure.

2. HR creates programs to drive Employee Engagement upwards.

3. Employee Engagement thresholds are reached with said programs.

4. HR needs more.

5. If we ensure every new hire comes in ‘loving’ their job/company/industry – we will ‘pre-buy’ some of the engagement measure.

6. Only hire people who ‘love’ our job/company/industry.

7. Candidates have brains.  “Oh, you only hire people who ‘love’ your job/company/industry”

8. Candidates now become really good at ‘faking’ their ‘love’ for your job/company/industry.

9.  Employees are smart to – “Oh, you mean if our ‘engagement’ score comes back higher, you’ll stop making us do these stupid team building exercises?”

10. Employees become really good at ‘faking’ it.

Being male, I was never good at faking it.  I’m Popeye – “I am, what I am, and that’s all I am”.   Fast Company had a solid post on why “Faking Enthusiasm” has become the latest job requirement. From the post:

“Timothy Noah wrote in The New Republic about how Pret A Manger requires its employees to master “Pret behaviors,” such as “has presence,” “creates a sense of fun,” and “is happy to be themself.” Yes–in order to sell you a bacon sandwich, employees must be fully self-actualized. And the amount that they touch fellow-employees is considered to be a positive indicator of sales, not a red flag for sexual-harassment lawsuits.”

It’s such a slippery slope.  Every action we take in leadership has consequences – some of which we know, some we don’t know until they happen.  The best leaders thoroughly try to anticipate these consequences their actions will create.   Requiring employees/candidates have high levels of enthusiasm might seem like a really great idea – but you better have authentic ways of measuring, or you’re just setting yourself up to fooled by those who ‘get’ the game.

Ultimately time and pressure always win out.  Given enough time and/or enough pressure an individuals true colors will show.  This is why it’s important to job requirements that are actually needed.  Authentic enthusiasm is not needed for high performers in most jobs.  Trying to hire for it can create some negative hiring scenarios when time and pressure take their tolls.  Is it great to have enthusiastic employees? Yep – it sure is.  I love being around those employees.  Do I set out to hire that ‘skill’ as a requirement – no – I have great even keel employees as well.  While I might not stop and interact with them as often – they are just as good as the enthusiastic ones.

Here’s what I know. If you’re hiring for a skill that can be faked – candidates will attempt to fake it, if they really want to work for your company.  How do you combat this – eliminate as much subjective stuff as you can from your selection process.  One other thing, if you do decide you need that high-energy personality, understand that personality just doesn’t come when you want it – it’s a person’s core – you get it all the time – there’s no light switch when you decide you’ve had enough.  I see hiring managers all the time that want a ‘certain personality’ – so we find it for them – only to have that same hiring manager come back 6 months later complaining it’s too much!