Can I ask a favor?

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We all get asked for favors on a daily basis, sometimes on an hourly basis. Most aren’t really favors, they’re just requests for something the person probably is getting paid to do or it’s their responsibility, but it sounds nicer if we say it’s a favor. I get asked for a lot of favors and I probably go overboard on trying to accommodate most. I can blame my Midwest upbringing, but honestly, most folks asking for a favor find it hard to ask to begin with and I know that. Having the courage to ask should be rewarded.

I had to ask for a favor this week. Kind of big favor (you know who you are if you’re reading this – thank you for your help!) that had to do with my business. Because I tend to give a lot of favors, I don’t feel nervous about asking, but I also don’t ever assume the favor will be granted. I go in eyes-wide-open, I’m giving favors without any guarantee that someone will be able to give me a favor back in return. But, it’s rare when someone can’t.

I find business can frequently be a favor economy. It’s not always about signed contracts and cash changing hands. In fact, most of the business I do is paid in favors, with the hope that one day a signed contract and cash might come!

The biggest favor I ever asked was when I wrote my book. I went out to my entire network and asked them to buy a book. That’s a big favor! To the tune of $24.95. I could actually put a price on that favor. The reality is, most favors we would consider much more valuable. The book favor was less about the $24.95, and more about the support of my content and all that I had given to our community for many years. The funny thing about that favor is while so many bought the book and made it very successful, not as many as I thought bought the book as I expected. Turns out, $24.95 is a giant favor to ask of some folks!

In comparison, I’ve asked folks for the favor of an introduction that has turned into a seven-figure deal for my company. That same person wouldn’t spend $24.95 on my book, but they would give me a seven-figure introduction! It’s ironic how we value favors!

Favors are the currency of our everyday business interactions. You need something from me, regardless if I’m getting paid for it or not, and if you give me a favor it almost is a guarantee that I’ll reply with a favor back. Yet, we place no monetary value on favors. Well, at least most people don’t place a monetary value on favors! But sometimes we run into someone that has a definite favor they need in return that might turn into a monetary or resource-driven favor that is really hard for us to obtain.

I’ve had many folks in my life, as a favor to me, push a candidate I was supporting in front of the hiring manager with a good word. No guarantee of hire, but getting to the top of the pile sometimes if the push you need to get some of that “favor” luck! I’ve done the same, too many times to count. We’ll say it’s just our job, but in reality, it’s more than that.

I believe it is in our nature to want to give a favor. Not because we’ll get something in return, but because we like to help others. I truly believe this is a built-in emotion of the human condition. If we can do something for you, that will help you, at a fairly low cost to ourselves, why wouldn’t we want to grant that favor? It gets a bit tricky as the cost to ourselves starts to feel uncomfortable.

No big aha moment to end on. Just simply think about all the favors you give and take today as you navigate around. It happens so often, sometimes we forget how common it is.

The 1 Factor You Must Have to be a F500 CEO!

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It’s not what you think.

Right now you’re sitting there reading this thinking, “I need to know what this is so I can see if I have it or can get it because it’s in my life plan to be an F500 CEO!” You probably are thinking it must something like grit, determination, maybe smarts, attractive looks, or maybe it’s Tim talking about this it’s probably height because he’s a short motherf@cker!

Something truly, statistically interesting has happened over the last 14 years to CEOs of the Fortune 500. It really defies logic.

In 2005 the average age of an F500 CEO was 46 years old. Feels about right. 46 feels like young enough but also old enough all at the same time. The perfect combination of youth and wisdom.

In 2019, do you know what the average age of an F500 CEO was? You would think in 14 years that line would probably stay about the same. Maybe because of all the Baby Boomers leaving the workforce we would see it fall, but probably not too much. If a few Boomers were hanging on, we might see it rise a little, but again, it’s hard to move the average all that much.

In 2019 the average age of an F500 CEO was 59! Basically, over 14 years, the average age went up one year every year! It’s hard to even imagine that could be the case!

So, what is the one factor you need to be an F500 CEO? 

You need to be a Baby Boomer!

That’s right. Stop going to that Ivy league college and working on your MBA. Don’t worry if you’re ugly or short or fat or female or black or white or a dude. The only thing you really need to be is OLD!

Turns out, big giant companies like Old folks running their company!

Why?

If you are running a multi-billion dollar company, maybe even closing in on a trillion (Trillion is the new Billion!) you don’t want some kid at the wheel. You want someone with seasoning who will tend to be less reactive to major events. They’ll be a bit slower in how they move the company, a bit more conservative in how they manage the assets and resources.

Also, think about what’s happened over the past 15 years. We came out of the great recession. We had this young 45-ish CEO taking the lead in turning us around and putting us back on top. It actually worked! We’ve had this great decade of prosperity! Do you know what companies do when things are going really well? They don’t change anything! Including their CEO!

In fact, many times if the CEO wants to retire, and they trade that CEO in for a younger one, and 12 months in the company is slightly underperforming to expectations, they’ll fire that CEO quickly and bring back the old one to right the ship!

So, 37-year-old Millennial who is chomping at the bit to take over. Calm down and wait until you’re old! You really only have about twenty more years to wait until it’s ‘your time. That isn’t that long, just 25% or so of your life. You’ll get there, be patient!

Also, Short Kings, don’t hang your head, while you probably will never be a CEO because of your stature, you have so many other redeemable qualities, like,..well I’m sure you’ll of something… keep the faith, my tiny brothers! Turns out, besides being old, you also need to be tall!

Just do your damn job, Timmy!

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It seems like frustration is at an all-time high. On a daily basis people are coming unglued over things they have no control over, and never will.

We are told to be more empathetic. We are told our employees need us to be “X”. You fill in the “X” because it changes pretty much article to article, generation to generation, leader to leader. One day I’m just supposed to care more. Then the next day I need to listen more. The next day I need to understand more. Today, I need to be more flexible.

Somehow we’ve gone from running businesses to managing a daycare.

I’ve stopped listening to people who don’t do the job I do. To the people who haven’t done the job in the past decade. To the people who claim to be experts but haven’t worked in my field, maybe ever, but certainly not in the past few years with the massive transformation that has taken place in the workforce. 

Instead, I’m going out and talking to my employees. The young ones, the old ones, the ones in between that we’re not supposed to pay attention to anymore because they don’t matter because they’re not young or old, or female, or a minority, or gay. I’m going out and talking to them all equally. Since I need them ‘all’ to move my organization forward. Especially, today with all the issues we have in finding talent.

It doesn’t matter what my employees are telling me. That’s for me, to help them. The thing that will help my employees, most likely won’t help your employees. You work in a different culture, location, industry, climate, etc. No one is a better expert on my employees than I am. 

Just like you will be the expert of your employees, your team, your department, your organization.

 But, here’s what I think you’ll find out:

 – Your employees are all individuals with very specific problems, concerns, and desires.

– Their problems start close to them and then move outward. Sure it sucks Trump is making massive change and they want to help America and the World, but first, they have an issue with daycare and paying student loans, and a health scare. Those problems are bigger than the world problems you keep shoving down their throat. Help them solve the problems close first, then solve the world.

– Your millennial employees became adults, and you keep treating them like they just left college and are still kids.

– Your ‘new’ youngest employees are much different than millennials, and they’re not. They’re still young people with young people’s problems and passions.

– Your employees want to be successful. Across the board, it’s a driving and motivating force. You helping them become successful is the most important thing you can do as a leader. What’s successful? That is also very individualized. Your challenge, as a leader, is to find a way to tie their success to the organization’s success. It’s hard to do, and you have to figure it out for your employees.

We keep letting other people tell us how to do our jobs. Have fun with that. I’m going to do the job I was hired to do, the way I know it needs to be done because no one knows how to do this job, better than me.

Everyone Wants to Work at the Party, Until They Do…

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This past week I got a chance to head down from frigid cold Michigan and spend a couple of days in Phoenix (Thanks, Paradox/Olivia!). Some work, some play. I went to the PGA event being held in Scottsdale. If you aren’t familiar with the Waste Management Open PGA Event, and you love golf, this is a bucket list event to attend. If you hate golf and have zero interest, this is STILL a bucket list event to attend!

Basically, the Waste Management Open is what happens when someone said, “What if we have a party with 250,000 people and threw a golf tournament into the middle of it! I wish I was exaggerating, I’m not, it’s unbelievable fun and mayhem, and it’s a professional “boring” golf tournament!

It’s a giant party.

I got a really cool opportunity to spend the entire morning walking the course with a golf agent of one of the top players in the world. Super cool guy and very generous to let me tag along with him on his “job”. We were following his player. And of course, me being me, I was grilling him with questions and talking shop.

Because of all the crowd insanity going on, which is the opposite of a normal golf tournament, my belief was these golfers must LOVE this! The agent agreed, for one weekend, it’s very cool and most of the golfers love this unique experience. But. There’s always a but, right? This is their job. It’s a super stressful, performance-driven occupation where a missed put can mean you get paid to play golf on the weekend or you fly home early with nothing. Or a missed putt at the end of your round can cost you hundreds of thousands of dollars.

So, it’s great for one week, but it would be a nightmare having to deal with this every week!

Too many people think they want to work at the party!

Working at the party is fun, until you never have time for some calm. For some focused time. For some sanity in a stressful world. It’s why constant motivation and energy are unsustainable, the body and mind love to have it in doses, here and there, but it would be destroyed having it all the time.

I hear leaders tell their HR team, “I want an upbeat, high-energy work environment all the time!” And the HR team tries to build it, but it always fails. We can produce this for certain events, certain points in time, but constantly would be a nightmare. It would be some drunk dude screaming your name as you’re trying to make a $250K putt on the 18th green, but instead of this just happening once, it’s happening every single time you putt!

I think too many people mistake “fun” with “success”. I find that most employees who are successful in their job and career describe that success as having fun at work. As work being positive, etc. It’s very rare where you’ll find a successful employee who describes their work environment as not fun, boring, etc.

They think, if I’m having fun at work, that will feel amazing. But I can provide a fun environment and if you’re failing, you’ll still feel awful because you’re failing. “But, Timmy, there’s a roller coaster in the lobby! And we have beer anytime you want!” Yeah, but I can’t figure out how to do my job and I can’t reach my goals.

As a fan, I absolutely love the Waste Management Open and before I had a chance to hear and see the other side, my thought process was why hasn’t every PGA event turned into “this”? It’s because for how much everyone involved loves this ‘one’ event, having it over and over again, would no longer be fun for the main attraction, the golfers who are trying to do their job.

So, what’s the moral of this story? A little “party” goes along way!

Is it a power play to send someone your Calendly link? #HRFamous

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On episode 96 of The HR Famous Podcast, long-time HR leaders (and friends) Tim Sackett, Jessica Lee and Kris Dunn come together to discuss a reported uptick in Glassdoor reviews mentioning inflation and the power dynamics (or lack thereof) of making someone use your Calendly scheduler.

Listen below (click this link if you don’t see the player) and be sure to subscribe, rate, and review (Apple Podcasts) and follow (Spotify)!

SHOW HIGHLIGHTS:

3:00 – JLee’s dry January quickly devolved into drinking wine on a Wednesday. She just finished Station Eleven and is watching And Just Like That. 

5:20 – Tim has been loving season 2 of Righteous Gemstones. He says it’s his guilty pleasure. 

9:00 – KD recommends Southside on HBO Max. He calls it “lighter fare” in comparison to the post-apocalyptic Station Eleven. 

11:45 – KD found a Twitter thread from an economist about the rising concern from employees about inflation and how it affects their pay. KD asks JLee how much concern there actually is about inflation. 

18:00 – Tim doesn’t think the average Glassdoor reviewer is mentioning raises due to inflation but the average employe e may be discussing inflation while asking for a raise. 

21:20 – KD poses a situation to Tim where an employee comes in and tells him that his company’s pay isn’t keeping up with inflation. 

23:20 – Next topic: the power dynamics of using automated calendars. KD mentions this tweet about the etiquette behind Calendly. 

26:00 – Tim doesn’t get how it’s a power play for someone to send a meeting link to someone else for a pre-arranged meeting. JLee offers a different power play scenario that fits the bill. 

28:30 – If you click a Calendly link, does that make you somebody’s b****? JLee and Tim don’t see what the big deal is. They also both do not use an automated calendar system. 

33:00 – KD says that the person that sends their Calendly link after someone has already sent one is the true power graber. 

40:00 – We’re pulling for an early summer!!!

You Do NOT Have a Short-term Recruiting Problem!

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I’ve been trying to preach this for what seems like forever, but we tend to be so short-term focused in almost every business process and decision we make in the modern world. How can we make a profit today, F the future!

Your current recruiting issue is not a short-term problem that eventually will just go away on its own. Also, your current recruiting problem has nothing to do with the “Great Resignation”. That was a made-up term by a professor trying to explain a short-term issue we were currently facing, amongst a much larger long-term problem.

The “Great Resignation” is simple economics. We have more jobs than people looking for jobs, so workers have “buying” power. Other companies will pay me more for the same work or give me a promotion with my lessor skills because they have no other options. Straightforward supply and demand economics.

We are already seeing the “economics” of this situation play itself out with higher inflation driven by wage growth and we’ll see more and more adjustments made by organizations to figure it out. Most likely that involves technology replacing parts of jobs, adding human capacity through technology, etc. Organizations can only eat so much in wages before they’ll find a “better” way to skin the cat.

Our problem IS and will continue to be, we have a shrinking workforce that we are doing absolutely nothing to turn that demographic fact around.

Peter Shanosky, wrote a good piece on our aging issue:

The median age in the United States is currently 38.1 years old — a number that reflects a consistent rise in recent years, but not too terrible. That number has been moving up about .15 per year as our largest generation, the oft-discussed boomers, age…

In our professions, then, we would expect to see a median age of around 38. Naturally, that’s not the case, specifically when you get into some of the trades or other professions that aren’t necessarily glamourous. Still, these jobs are essential to our everyday lives. We should not ignore them.

So how far off are they? Well, according to the Bureau of Labor Statistics, we’ve got some wide discrepancies. Looking at just a few:

· Real estate agents: 49.1 years old

· Automotive mechanics: 47.4 years old

· Facilities managers: 50.1 years old

· Bus/Shuttle drivers: 55.6 years old

· Housekeeping/Janitorial: 50.1 years old

· Home health aides: 47.2 years old

· Electrical trades: 46.8 years old

Yikes. There were plenty of professions even older than that, but I picked these for a reason — there’s little barrier to entry. You don’t need a $200,000 piece of paper, and they’re located across the country. You don’t need to live in a growing metropolitan area to have any of these jobs. In other words, based on ease of access, they should be younger. But they’re not.

Why aren’t younger people moving into these roles?

Basically, we have a problem with younger generations not actually wanting to work. There are probably a million reasons, social media, NFTs, influencers, Bitcoin, Meme stocks, etc. If you are 18-30 in today’s world, you are inundated with examples, constantly, of how you can be rich, by not really working, and it all looks so easy!

The problem is, we can’t rely on GenX and young Baby Boomers to keep building our shit! Eventually, they’ll be dead and you’ll be sitting there wondering why the fucking lights won’t come on so you can film your next TikTok video about how to make a million dollars trading make-believe money. Turns out, we need folks willing to get their hands dirty from time to time.

The obvious solution is to increase immigration and create a constant pipeline of workers who want to come to America and actually work. Turns out, regardless of want mass media is trying to get us to believe, millions of immigrants still want to come to America! We actually have jobs that pay money and benefits and overtime and provide training, simply if you have a work ethic! Isn’t that a crazy concept!?

I don’t want young people to think this is all their problem, it’s not! Your parents own a portion of this as well. Someone should have made you work when you were younger. Mow a lawn, babysit, work the fryer at McDonald’s when you were 16, but they were doing pretty good and you were basically not annoying them with your face in your phone, so you didn’t get the opportunity to value work. I think older Millennials, GenX, and Baby Boomers all worked when they were 16 for two main reasons: 1. Our parents refused to give us anything, so we needed money if we wanted something. 2. Our parents couldn’t stand watching us sit around and do nothing, so we were forced to leave the house.

All of this rant about how young people suck, still isn’t the problem!

We aren’t having enough babies!

Probably starts with we aren’t having enough sex, but that’s another post.

Turns out, babies and puppies are a god damn lot of work, and if you don’t like work…well, it’s kind of comes around full circle!

There are 3 ways this will be fixed, and I do believe it will be:

  1. More Immigrants, like millions and millions more. (BTW – every industrialized, rich country is in the same boat as the US, we just really such at immigration)
  2. More automation and technology to replace workers. (Already happening, get used to it happening a lot more)
  3. More babies! Won’t happen anytime soon, and I would guess we might never be able to turn that around.

Or, you and your organization can just believe this great resignation thing will play itself out and we’ll all be back to normal by summer. Have fun with that!

And P.S. – Get off my lawn!

Why do candidates ignore recruiters?

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Oh, Lord, let me count the reasons! Can I get an Amen!?

Basically, candidates ignore recruiters because as recruiters we have sucked too many times for them to pay attention any longer! Also, it’s a lie, candidates don’t actually ignore you, they see you, but they don’t respond, because we can be worse than a used car salesman who’s about to be fired if they don’t sell one more car before the end of the month!

There was a brilliant article written recently by a Software Engineer, Alex Chesser, Career Advice Nobody Gave Me: Never Ignore a Recruiter. From his post:

“The obvious adaptive response that I suspect the vast majority of us use is to roll our eyes and ignore them. We tell each other jokes about the problem all the time. We’ll gripe and moan about how annoying it is, how obvious and crass it is.

No one ever explained to me that recruiters are also one of the best career resources you can find.

If you think about it, who better to be completely honest with about what you want from your career? Who else has real and direct insight into how much money any given role pays?“

Alex shares the script he uses to respond to each recruiter outreach he receives and it’s brilliant –

BTW! Alex says “Steal This and Use it!”

Candidates Ignore Recruiters Because We Waste Too Much of Their Time!

This is the reality. Because we, as recruiters, don’t really know enough about them, we tend to waste a lot of time discovering if a candidate is right for us or not. Maybe, Alex has found a better way to communicate this back and forth that is valuable for both parties. The candidate gets what they want and we get a response, that might lead to a positive outcome. No response leads to no outcome!

The truth is, every candidate does actually want to hear from a recruiter. Recruiters think this isn’t the case. Candidates mistakingly say this isn’t true. But it is. If I contacted Alex, today, and I had his dream job, he wants to hear from me. If I have a crappy job that is four levels lower than his ability, he doesn’t want to hear from me. But, as he found, you don’t know that until you know that!

Alex’s response to every recruiter, while canned, is perfect in getting positive responses from him. If more candidates did the same thing, I’m sure we would see more positive interactions across the board between recruiters and candidates.

Candidates ignore recruiters simply because far too often recruiters are reaching out to them with positions they wouldn’t be remotely interested in. Why do recruiters do this? Desperation. Ignorance. Overconfidence. Lack of clarity on what the hiring manager wants/needs. Lack of basic worldly understanding of what someone would possibly want given the information they have. All of the above.

Candidates don’t ignore recruiters who deliver the goods and treat them as a professional. As someone who values your time. There’s hope, because of the Alex’s out there helping us be better by being very specific about what and how that looks.

75% of Job Seekers Have Been Ghosted After an Interview!

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That number seems high, but it’s not. I’m assuming 99% of recruiters will say they have been ghosted by a candidate. My dad used to love telling me when I was a kid, two wrongs don’t make a right!

Greenhouse released their latest Candidate Experience survey last week and it’s packed with some eye-opening findings, but none larger than the one in the title!

Here are some others:

  • More than 70% of job seekers said they will not submit a job application if it takes longer than 15 minutes to complete.
  • Almost 58% of candidates expect to hear back from companies in one week or less regarding their initial application.
  • Over 70% of job seekers want feedback on an interview. More than 60% said that receiving feedback during the interview process, even if they do not receive a job offer, would make them more inclined to apply to future jobs at that company.
  • The most important DE&I investments candidates evaluate when considering a company are:

a.    employee benefits such as coverage for remote and flexible work arrangements and gender affirmation paid leave (49%)
b.    employee reviews on platforms like Glassdoor on progress and opportunities (47%)
c.    diverse leadership team or board (34%)
d.    promoting affinity/employee resource groups on the careers page (34%)

Why are we all being so rude to each other?

I think candidates and organizations are doing this simply because there are no consequences. Ghost an interview and you will probably be “black-balled” by that one recruiter, for that one position, for the time that recruiter is at that company. Ghost a candidate and the candidate will get a bit pissed and might not apply to your jobs any longer unless you have a great brand, then well, okay, they’ll probably apply to your jobs again.

None of us have consequences for our crappy job process behaviors!

We love to say that we do, but really we don’t, or the consequences are so small it’s akin to a hand slap. “Don’t treat candidates poorly or they’ll stop buying your products!” Or maybe they won’t, kind of depends on how good your products and services are.

At some point, there should be a recruiter code of ethics and a measure that follows your around. A RECRUITER BLOCKCHAIN! (contact me privately as I’m currently taking angel investment on this idea! jk) Can you imagine?!

A call is coming in from Timmy the Recruiter, who currently has a 67% reply after interview rating on THE RECRUITER BLOCKCHAIN. F! Timmy, that sucks, I’m not picking up or replying to his outreach, he sucks! OMG – every good recruiter in the world wishes this was a reality! We also wish it worked both ways!

Hey, Timmy, the Software Engineer looks good, I should contact him for our job! Oh wait, he’s ghosted 3 out of 7 interviews in the past 12 months, screw that guy! I’m not taking the risk of putting him in front of my hiring manager with that record!

A boy can dream!

Yeah, but Tim, we didn’t really ghost them!

Yeah, I know! Your ATS automation sent them an email that said, “Thanks, no thanks, here’s a BOGO offer for our products!”

Candidates REALLY love your BOGO offers in rejection emails! Keep it up! (again, jk)

If a candidate interviews, they deserve more than automation. They deserve some personalization around appreciation for their time, some reasoning, next steps, etc. Yes, it does take a full 1 minute and 27 seconds to craft this communication. And, yes, that’s part of the gig. Be better.

We can’t call out candidate ghosting until we clean up our own shop. We stop ghosting, and now we can build Timmy’s Super Blockchain Candidates That Ghost Suck App! Where we track each ghosting and publicly shame candidates! It’s going to be amazing!

Seriously, in 2022 if you can’t clean up your Candidate Experience, you’re in trouble. It’s foundational to great recruiting, and it’s mostly an individual recruiter accountability issue. We get treated like we treat others. Go check out the 2022 Greenhouse Candidate Experience Report there is a ton of great data to support your strategy to become a much better TA shop this year!

Should we reward outcome or effort?

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I’m a huge believer in results. When I test, my results orientation is off the charts! So, naturally, I’ve always believed you should reward outcomes/results. The world is filled with folks who put in the effort, but in the end, can’t close the deal, was how I’ve thought about it.

Over the past few years, I’ve softened a bit on this. I still love and want results, but I started to believe that obtaining success isn’t about failure, but small successful efforts that lead to success. I was reminded about this recently when I overheard a story.

The story was being told by a parent who was watching his son’s youth soccer match. A boy on his son’s team scored a goal and all of the kids and parents were cheering, but this father noticed that the boy’s dad who scored was not cheering. “Oh, boy,” he thought, “another crazy sport’s parent, never satisfied with what their kids do…”

After the match, this guy really wanted to talk to the Dad, to tell him what he was doing was wrong, and eventually was going to push this kid to hate sports. So, he waited around looking for the perfect time, when the boy walked up to his dad and the dad asked him, “how did you score that goal?” The boy thought a minute and walked through the play, how he got the ball from the opponent, how he ran really fast to get in front of the opponent, and then went as fast as he could dribbling the ball down to the other end, and kicked the ball past the goalie.

The boy’s dad said, “so, you gave great effort, to get that goal?” Yes, said the boy. The dad congratulated the boy’s efforts. “That was a tremendous effort you gave that led to that goal”, said the dad.

The other father stood there listening, now more than ever wanting to talk to the dad to apologize for thinking he was such a jerk. So, he went up and told him what he was about to do, but glad he stopped himself to overhear his conversation with his son. “Well, he will never be able to guarantee the outcome in sports, but he can always guarantee his efforts”, said the boy’s dad.

In the business world, it’s really about both effort and outcome.

My business is recruiting. We reward “outcome” all the time. Did you actually find and hire the person for this job? Pretty black and white!

But, the reality of recruiting is so often the recruiter has very little to do with the outcome. Yes, they have to find a candidate, but ultimately you have a hiring manager who has some say, you have a candidate who has some say, you have others who have input to the final say. So, only rewarding for an outcome they don’t necessarily control, seems like we are missing a piece.

I often see great effort put in by the recruiters I work with to find and uncover talent, to talk that talent into interviewing and getting them interested in the job, the hiring manager, and the organization. The entire process can be measured and viewed in bursts of effort.

It’s one of the biggest failures most recruiting departments, agencies, RPO’s, etc. do in recruiting. We only reward outcomes and not efforts.

I advise people all the time if you want more employee referrals, stop rewarding the final outcome, and start rewarding all the small efforts that lead to an employee referral getting hired. Reward an employee for just giving you a name and contact information, reward the employee when that referral comes in to interview, reward that employee when that candidate they referred show up on the first day of work, etc. Most of us only reward our employees when the referral has stayed on working for us for 90 days or six months.

The problem is, the employee has so very little to do with that referral getting hired, the outcome. They have plenty they can do to help lead a referral down the path to the outcome, the efforts!

There’s a time and place for outcome rewards. Ultimately in business, we need outcomes to be successful. That is just a fact of life. But, if you believe in your process, your training, your tools, etc. Rewarding efforts can lead to awesome, sustainable results, that can be very rewarding to those grinding it out every day.

In a Corporate Recruiting Department, What Percentage of Hires Should be from Outbound Recruiting?

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I went to hireEZ‘s (formerly called Hiretual) Outbound RecruitCon this week and the big topic of conversation was recruiting isn’t working! Surprise! It’s broke!

Well, recruiting probably isn’t broke, it’s just what we normally do isn’t working as well any longer. The reality is, about 90% of corporate recruiting is some form of posting jobs and waiting for candidates to apply. That clearly isn’t working right now! And, it probably won’t work for a long time to come.

Outbound recruiting traditionally has been something only agency recruiters really did a lot of. It’s why recruiting agencies are a multi-billion dollar industry. Even RPO (Recruitment Process Outsourcing) companies don’t do outbound recruiting, they also, primarily just replace the normal inbound recruiting done by corporate talent acquisition departments.

Why don’t we do more Outbound Recruiting in Corporate TA?

First, it’s exponentially more difficult to do outbound recruiting than inbound recruiting.

Why? It’s fairly obvious, one is just contacting people who have already told you they want to work for you (inbound) and the other is convincing someone to come work for you that might have never even heard of you and your organization!

Second, we don’t really train our recruiters to do outbound recruiting.

And since TA leaders grew up only doing inbound recruiting, their training consists of, “Look, it’s not hard, just pick up the phone and call people!” Which is actually really shitty training! It’s incredibly hard, and it takes skill.

Third, we don’t give our recruiters the technology and tools to do outbound recruiting properly.

Almost all corporate talent acquisition budgets are focused on inbound recruiting. It takes a lot of money to fill the inbound recruiting funnel, and since that’s what most of us do, that’s where the money goes. And, no, LinkedIn isn’t an outbound recruiting technology!

What percentage of our recruiting should be Outbound vs. Inbound?

This is a very organizational, job, and industry-specific question. If you do a ton of hourly hiring, your organization will do more inbound recruiting than outbound. If you hire highly skilled workers, healthcare, technology, etc., you definitely should at a minimum be doing a 50/50 split of inbound and outbound recruiting, and some will be in the 70-80% outbound the more specialized you get.

We all know there are some roles that you can post and advertise and they are so specialized you will never get a candidate remotely close to being qualified. And yet, the money is spent because, “well, you never know…” Actually, yes, yes we do know, and I’m not burning any more cash just for the fun of it! All of those resources should be spent on outbound recruiting.

The key to increasing your outbound recruiting is two-fold:

  1. You’ve got to measure the two, inbound and outbound, separately.
  2. You’ve got to have recruiters who aren’t asked to do both, because they won’t. I’ll add here, these two types of recruiters have to be paid differently and you can’t expect the same outcomes from both types.

What we know today is having a talent acquisition strategy that is mostly inbound recruiting will and is failing for most organizations. It’s hard, but in current times, its what is needed.