5 Ways to Highlight Your Culture When Hiring

We all know that company culture is important. Duh. You’ve probably heard it 5x this week.

It shapes the way things work, guiding how employees make decisions, interact with clients, and feel about their jobs. But beyond just good vibes, culture has a real impact on the success of a business. Studies have shown that poor company culture can cost companies millions each year.

On the flip side, a strong and positive culture can boost financial performance, reduce turnover, and improve customer satisfaction.

Given how crucial culture is, it’s important to show it off during the hiring process to attract the right people. Here are my five simple ways to do that:

1. Keep an Eye on Your Glassdoor Reviews

Glassdoor is one of the first places job seekers go to learn about a company. People want to know what it’s really like to work somewhere, and they trust reviews from current and former employees. Make sure you’re paying attention to your Glassdoor page. Respond to reviews, whether they’re positive or negative. Showing that you care about feedback and are working to improve goes a long way in making a good impression on potential hires.

2. Be Active on LinkedIn

LinkedIn is another key place where candidates will check you out. Keep your company page active by posting regularly about your industry, team accomplishments, and company updates. This shows that your company is engaged and thriving. When candidates see that you’re active on LinkedIn, it helps them get a better feel for what it’s like to work at your company.

3. Make an Employee Video

A video featuring your employees can really bring your culture to life. It doesn’t have to be super fancy or expensive. Even a simple video showing your team at work, having fun at events, or volunteering can be powerful. Let your employees share their experiences in their own words, and include clips that show off what makes your workplace unique.

4. Create a “Life at Our Company” Page

Instead of just having a plain careers page, create a section on your website that really shows what it’s like to work at your company. Include photos from events, quotes from employees, and anything else that gives a peek into your day-to-day culture. You can even add your job openings right there so candidates can apply easily after getting a sense of your company.

5. Try Peer Interviews

Peer interviews are a great way to give candidates a true look at your company culture. Let them meet and chat with the people they’d be working with. It helps them see what the team is like and gives them a feel for the job. Plus, it gives your current employees a say in who joins the team, which can help maintain a strong culture.

Sharing your company culture during the hiring process is super important for getting the right people on board. By staying active on places like Glassdoor and LinkedIn, posting cool content, and getting your team involved, you can really show candidates what makes your company a great place to work.

A strong company culture isn’t just nice to have—it’s a smart business move that can lead to long-term success.

Why To Leave Your Job

There are countless ways to lose your job—layoffs, company shutdowns, or inappropriate behavior. You name it, someone has lost their job because of it!

The truth is, most people leave their jobs by choice, and it isn’t only about getting a bigger paycheck or a higher position.

In fact, there are four main reasons people choose to leave their jobs:

1. Bad Boss

A lot of people quit because they can’t stand their boss. If employees feel unappreciated or unsupported, they’ll start looking for new opportunities. It’s important for leaders to have good relationships with their employees, as a bad boss leads to a LOT of people quitting.

2. Wrong Job Fit

Sometimes, a job just isn’t the right fit. This can become clear pretty quickly, leading employees to look for roles that better match their skills and interests. In many of the jobs we hire for, the key to success is finding the right fit. It’s all about matching the right person to the right role and showing up consistently. It’s surprising how often we overlook this simple truth!

3. Commute Problems

Commute times can seriously mess with job happiness. Some folks don’t mind a long drive, but others lose their minds if it takes even a few minutes longer. A rough commute can burn people out and make them hate their jobs.

4. Culture Clash

Workplace culture is a big deal. Employees need to feel comfortable and in tune with their company’s values and environment. If the culture feels wrong, employees might feel out of place and unhappy!  Everyone has a preference culture. Find yours!

These four reasons cover about 99% of why folks decide to ditch a job. Sure, some will tell you they left for a fat raise or a fancy title, but often all of that can usually be had at their current employer with a little patience and some conversations.

Is Eating a Banana at Work a No-No?

Re-Run Friday is back again – this post originally was posted in June 2015.

What Not To Eat: Work Edition

We are constantly bombarded in the media about what we should be eating and what we shouldn’t be eating. Just last week the FDA came out with it’s new ban on Transfats starting in 2018.  While this is a good thing for the health of our society, it’s just one example of how we are being told what to eat and what not to eat.

While I don’t want to get into an argument here about whether or not you should be eating more protein, or fruits and vegetables, etc. I do want to give you some insight into foods you just should never eat at work.  Here’s my list:

1. Bananas.  No one wants to say it, so I will. There’s no good way to eat a banana at work and not have some fourteen year old comment come out. Male or female, eating a banana just isn’t a good look for anyone at the office.  I know, I know, you just break off small pieces and it’s fine.  It’s not. Stop it. Eat that home before coming in. (Also see: Twinkies, foot long hot dogs, those cream filled long john donuts, a full carrot)

2. Beanitos Chips.  The name pretty much tells you why.  Really, any “Beanito” product isn’t a good office product if you’re within fifty yards of a co-worker.  Yeah, they taste great, I’ll give you that!  But, an hour down the road we hate you, and that Fabreeze isn’t helping.

3. Sushi.  I love sushi.  The one problem with sushi is similar to bananas, you have to open your mouth so wide that you look gross eating it!  Sushi is a bad date food of choice as well, it’s just not a good look.  Any time you have to shove something the size of a golf ball into your mouth in one bite, you’re in trouble.

4. Raman Noodles. Again, love noodles, but I don’t want to see or hear you eating them. The slurping of noodles, while respected in Asian countries, is not respected in my office.  I don’t want to hear you eat, or slurp.

5. Anything cooked in the microwave in the break room that stinks up the entire place. Usually, this means fish. While it tastes great, fish does not smell good warmed up, and lingers.  I actually have a policy in our employee handbook at HRU that if you cook fish in the microwave you get fired.

6. Microwave Popcorn.  I actually love the smell of fresh popped popcorn! I worked in movie theaters growing up and can kill a large bucket by myself. The problem is, most people can’t quite grasp the concept of cooking popcorn in a microwave.  You have to watch it, listen for it. You have about a three second window to get it out before you have incinerated microwave popcorn. You just can’t push the “popcorn” button on the microwave and walk away, that is a recipe for disaster!

7. Any Vegan Food that looks like poop. Vegan’s know what I’m talking about. Let’s face it, most vegan food is gross and tastes like dirt, but God bless those people, they’ll probably live a lot longer than I! Like into those great 90s and 100s years! Yeah, can’t we all wait for those years…

What are the foods you don’t think people should eat at the office? Are bananas really a no-no? Hit me in the comments!

*Shoutout to Jacks in my office for the idea for this post!

It’s Really Hard to Judge People—Or Is It?

Welcome back to Re-Run Friday! This post was originally posted in June 2020.

It’s Really Hard to Judge People!

I was out walking with my wife recently (that’s what middle-aged suburban people do, we walk, it makes us feel like we are less lazy and it gets us away from the kids so we can talk grown-up) and she made this statement in a perfectly innocent way:

“It’s really hard to judge people.”

She said this to ‘me’!  I start laughing.  She realized what she said and started laughing.

It’s actually really, really easy to judge people!  I’m in HR and Recruiting, I’ve made a career out of judging people.

A candidate comes in with a tattoo on their face and immediately we think: prison, drugs, poor decision making, etc. We instantly judge. It’s not that a face-tattoo candidate can’t surprise us and be engaging and brilliant, etc. But before we even get to that point, we judge. I know, I know, you don’t judge, it’s just me. Sorry for lumping you in with ‘me’!

What my wife was saying was correct. It’s really hard to judge someone based on how little we actually know them.

People judge me all the time on my poor grammar skills.  I actually met a woman recently at a conference who said she knew me, used to read my stuff, but stopped because of my poor grammar in my writing.  We got to spend some time talking and she said she would begin reading again, that she had judged me too harshly, and because I made errors in my writing assumed I wasn’t that intelligent.

I told her she was actually correct, I’m not intelligent, but that I have consciously not fixed my errors in writing (clearly at this point I could have hired an editor!). The errors are my face tattoo.

If you can’t see beyond my errors, we probably won’t be friends.  I’m not ‘writing errors, poor grammar guy”.  If you judge me like that, you’re missing out on some cool stuff and ideas I write about.

As a hiring manager and HR Pro, if you can’t see beyond someone’s errors, you’re woefully inept at your job.  We all have ‘opportunities’ but apparently, if you’re a candidate you don’t, you have to be perfect.  I run into hiring managers and HR Pros who will constantly tell me, “we’re selective”, “we’re picky”, etc.

No, you’re not. What you are is unclear about what and who it is that is successful in your environment.  No one working for you now is perfect. So, why do you look for perfection in a candidate? Because it’s natural to judge against your internal norm.

The problem with selection isn’t that it is too hard to judge, the problem is that it’s way too easy to judge. The next time you sit down in front of a candidate try and determine what you’ve already judged them on. It’s a fun exercise. Before they even say a word. Have the hiring managers interviewing them send you their judgments before the interview.

We all do it.  Then, flip the script, and have your hiring managers show up for an interview ‘blind’. No resume beforehand, just them and a candidate face-to-face. It’s fun to see how they react and what they ask them without a resume, and how they judge them after.  It’s so easy to judge, and those judgments shape our decision-making, even before we know it!

Extra Credit Matters!

Remember back in school when a tough test knocked you off your feet? The best part was always the extra credit opportunities the teacher offered to help boost that low grade. Deep down, they probably felt bad for you.

Extra credit was a lifesaver!

But here’s the thing: you never got extra credit just for showing up to class.

Why? Because extra credit is for those who go above and beyond. You don’t earn it by just doing what’s expected; you have to do something extra!

At work, you can get stuck in a cycle where employees expect extra credit simply for showing up—and surprisingly, many companies give it to them! Your employees are doing their basic job, and yet they expect to be rewarded for it. This is common in places with weak leadership.

The problem comes from not clearly defining what’s expected and what deserves extra recognition. Once you make this clear, giving extra credit becomes fun and fair.

Don’t get me wrong—I love rewarding employees! While not everyone looks for extra credit, those who do should know exactly what it takes to earn it and what they’ll get for their extra effort.

This is called performance management. Good performance management means clearly setting job expectations and recognizing the extra efforts that deserve rewards. By setting these standards, you create a place where employees are motivated to excel and know that extra effort leads to extra rewards.

So, make extra credit a part of your performance management plan. Clearly explain what going above and beyond looks like, and reward those who do. This way, your employees will know how to shine, leading to a more motivated and high-performing team.

The Stuff They Leave Behind

One of the most unexpected parts of someone leaving a company is finding the stuff they leave behind in their desks. Obviously the situation isn’t great, but the things you discover can be pretty interesting.

I once had to pack up the desk of a guy who got fired for poor performance, and I found an almost full bottle of vodka. That was a surprise! Probably explained his work issues. Besides the rare finds, you usually get a lot of pens, staplers, tape dispensers, and office supplies. What else am I missing?!

Food is another common thing left behind. From microwavable soups to candy and chips, departing employees almost always leave their snacks. Instead of being thrown away, these items quickly disappear once put in the break room, snatched up by hungry coworkers in no time.

Business books are often left behind too. Titles like “The 7 Habits of Highly Effective People” and “Good to Great” stay on the shelves, suggesting they weren’t quite as life-changing as hoped. My own office has a bookshelf full of such books, now more for decoration than actual use. I also have textbooks from my HR master’s program that I’ll likely never open again.

The stuff left behind often gives clues about why someone was let go, especially if they were fired. Things like crossword puzzle books, magazines, video game consoles, and workout bands show exactly how the employee spent their work hours, not working. These items give a peek into their daily routines and distractions.

Half-used calendars are another common thing people don’t take with them. I could make a display of past employees with their old cat and muscle car calendars, complete with motivational quotes from every month. These items reflect the personal tastes and quirks of their previous owners.

But out of all the things left behind, the stories are the best. You can really tell how much someone impacted the office by the stories people tell about them long after they’re gone. If coworkers still talk about you at lunch or office parties a year later, it shows you left a mark. Good or bad.

More, More, More!

Welcome back to Re-Run Friday – this post originally ran in May 2019!

The Future of Work, is More Work!

I’m sure you’ve read an article or listened to a podcast that had something to do with “the future of work”. It’s a hot topic to talk about, primarily because it’s all just a big fat guess and the best content is content where I just get to tell what I think will happen, but really have no idea for sure.

When I take a look at the HR technology landscape and see the tech that is hitting the market around work and performance, I think the future of work is actually just more work!

When I say ‘more’ work I really mean “More” work! Much of the technology that is being created and launched around HR Technology falls into a few buckets:

  1. How can we make workers more efficient at what they are currently doing?
  2. How can we monitor workers on what they are doing (tracking)?
  3. How can we leverage A.I. to do certain tasks workers are doing right now?

Don’t get me wrong, the technology doesn’t scare me in the least, I think it’s amazing, but the reality is much of it is designed to help us humans reach our full potential. If my couple of decades in HR has taught me anything it’s that very few of us humans want to reach our full potential!

Reaching your full potential means you are working really hard!

I have a great story about working in a union job the summer I first got out of high school. My Dad got me the job working in a grocery warehouse picking orders to be delivered to supermarkets. The warehouse just implemented a new software system that tracked the productivity of each worker.

Basically, I would be given an order and the system had estimated how long that order should take for me to complete. If the order was complex I got more time, it is was simply pulling a full pallet of one type of item, I might only get ten minutes or so to complete, some orders were estimated to take 75+ minutes to complete.

The union had negotiated that I only had to work 77% of the time. Yes, you read that correctly! If you added up all of my order minutes, in theory, to keep my job, I had to be 77% efficient. So, in an eight-hour shift of 480 minutes, once I reached my 369.6 minutes of work, I could actually just stop. In fact, I was encouraged very strongly by my union brothers to stop at the exact point!

Now the “new” computer system didn’t account for extra effort. So, if I had an order that was supposed to take 60 minutes, but I worked really hard and completed it in 45 minutes, I just earned myself an extra 15 minutes. By the end of the summer, I was efficient enough in getting orders completed that I spent about three hours a shift playing cards with my union brothers in the back of the warehouse until my shift was done!

The new HR Technology that is in play right now, based on AI and machine learning, would have made these corrections individually within a few shifts, knowing I could do that work more efficiently than another person and soon my orders would have been adjusted. The technology would have ensured that my ‘extra’ effort turned into my normal effort.

We already know that my warehouse work will be replaced by robots, so my example is already dated. But what about that office job? Will a robot replace you? No, not right away, we are a ways off from that, but that same AI/Machine learning technology will track and measure everything you do and soon you will feel as busy as ever, because ‘down time’ is unproductive time and the tech can compute that!

The future of work is more work.

Please! Help me turnaround our employment brand!

In HR and talent management discussions, I feel like I get asked two main questions:

  1. Which ATS do you recommend?
  2. How can we turn around our bad employment brand?

Let’s save the first question for another blog. Now, addressing the second question—it’s not always easy, but it’s definitely doable with some effort.

The first step is figuring out why your employer reputation is suffering. Sometimes, it’s a complex issue; other times, it’s more straightforward. For example, if your reputation took a hit due to how you treated employees in the past, rebuilding trust will take time. On the other hand, if it’s because of a recent negative news story, you can recover more quickly. I guess depending on the facts of that news story, though…

Start by pinpointing the root cause of your employer reputation challenges.

While some issues might be obvious, conducting employee surveys can provide helpful insights. I recommend alumni surveys among employees who left voluntarily—they often give constructive feedback.

The second important step is getting your entire leadership team on board.

HR efforts alone won’t be enough if leadership isn’t aligned. It’s not just about the CEO; all leaders need to acknowledge the problem and commit to fixing it. Once leadership is on the same page, the path forward becomes clearer.

The third crucial step is making your current employees believe that real change is happening.

Consistent communication is key. When employees see meaningful changes internally, they’re more likely to speak positively about your company externally. Consider identifying and rewarding employees who truly believe in the changes for referrals—this can drive positive change from within.

Lastly, work on changing the external perception of your company.

Don’t focus on external marketing before addressing internal issues. Fixing internal problems first will significantly strengthen your external branding efforts.

Remember, the initial steps require the most effort. Getting everyone in leadership to agree can be tough, especially if the root cause is ineffective leadership. There’s no quick fix for a damaged employer reputation. External marketing alone won’t solve it—it’s like putting a band-aid on a deeper issue.

What it Really Means to Be a Partner

In our little world, being a “partner” carries weight, right? But, serious question. Does anyone really know what it means?

I operate a staffing firm, where I end up working for free quite a bit. Staffing involves providing services up front, hoping to get paid when the right candidate is found. To succeed, you have to minimize the unpaid work as much as possible. I also speak and write in the TA and HR space, I do free work there too. A lot actually.

Often, I’m asked for “favors” – which translates to free work. Despite being called a “partnership,” it’s usually one-sided—I give, they take. I get it, though. Sometimes, giving something for free can lead to future benefits. It’s like a “loss-leader” strategy.

In my experience, this strategy succeeds about 20% of the time. People generally like helping when asked.

In real business partnerships, it’s similar. While you don’t want to work for free, you should always get something in return. Always.

For example, if you partner with a hiring manager, they should provide valuable feedback or help with networking. If they give nothing, it’s not a partnership—it’s a one-way street.

Genuine partnerships involve support, respect, and mutual benefit. Just calling yourself a partner isn’t enough—you have to act like one too.

Improving Diversity in Your Engineering Team

Struggling to diversify your technical hires? You’re not alone if most of these hires are men, but by now you probably know the value of having diverse teams. So, how can you attract and keep more female and minority engineers? It’s tough, but doable!

Many of our clients quietly express interest in hiring female or minority engineers. Some HR folks worry about appearing discriminatory, but actively seeking diversity is not only smart but legal too. Look at Etsy – they boosted female engineering hires by 500%. It’s not about the numbers alone; it’s about meaningful change. Etsy revamped their interview process to be fairer to women, resulting in more female engineers joining them.

Here are three practical steps you can take:

  1. Publicly Commit to Diversity: Don’t keep it a secret. Let everyone know you’re actively seeking to hire women and minorities – add it to your marketing, careers page, all of the above. Transparency matters.
  2. Maintain Standards: Don’t lower the bar for just diversity’s sake. Stick to your hiring standards while actively seeking diverse talent. They’re out there!
  3. Involve Female Leaders in Hiring: Representation counts. Have female leaders lead the hiring process for engineering roles. They can bring valuable insights and help attract top female talent.

Remember, fostering diversity takes time and effort. Start small, but start now. Your engineering team’s future depends on it!