We all know that company culture is important. Duh. You’ve probably heard it 5x this week.
It shapes the way things work, guiding how employees make decisions, interact with clients, and feel about their jobs. But beyond just good vibes, culture has a real impact on the success of a business. Studies have shown that poor company culture can cost companies millions each year.
On the flip side, a strong and positive culture can boost financial performance, reduce turnover, and improve customer satisfaction.
Given how crucial culture is, it’s important to show it off during the hiring process to attract the right people. Here are my five simple ways to do that:
1. Keep an Eye on Your Glassdoor Reviews
Glassdoor is one of the first places job seekers go to learn about a company. People want to know what it’s really like to work somewhere, and they trust reviews from current and former employees. Make sure you’re paying attention to your Glassdoor page. Respond to reviews, whether they’re positive or negative. Showing that you care about feedback and are working to improve goes a long way in making a good impression on potential hires.
2. Be Active on LinkedIn
LinkedIn is another key place where candidates will check you out. Keep your company page active by posting regularly about your industry, team accomplishments, and company updates. This shows that your company is engaged and thriving. When candidates see that you’re active on LinkedIn, it helps them get a better feel for what it’s like to work at your company.
3. Make an Employee Video
A video featuring your employees can really bring your culture to life. It doesn’t have to be super fancy or expensive. Even a simple video showing your team at work, having fun at events, or volunteering can be powerful. Let your employees share their experiences in their own words, and include clips that show off what makes your workplace unique.
4. Create a “Life at Our Company” Page
Instead of just having a plain careers page, create a section on your website that really shows what it’s like to work at your company. Include photos from events, quotes from employees, and anything else that gives a peek into your day-to-day culture. You can even add your job openings right there so candidates can apply easily after getting a sense of your company.
5. Try Peer Interviews
Peer interviews are a great way to give candidates a true look at your company culture. Let them meet and chat with the people they’d be working with. It helps them see what the team is like and gives them a feel for the job. Plus, it gives your current employees a say in who joins the team, which can help maintain a strong culture.
Sharing your company culture during the hiring process is super important for getting the right people on board. By staying active on places like Glassdoor and LinkedIn, posting cool content, and getting your team involved, you can really show candidates what makes your company a great place to work.
A strong company culture isn’t just nice to have—it’s a smart business move that can lead to long-term success.