The 3 Worst Holiday Client Gifts

It’s that time of year when you start receiving holiday gifts from HR Vendors.  My own company even does it.  For the most part we send out a holiday card to the vast majority out our contacts, but those ‘paying’ clients or ‘Friends of the Company’ (former or future paying clients) we do something special.  Most companies go through the same kind of decision making process when determining what should you do for your clients.

Some companies really get creative when determining what to send their clients. My friends Kris Dunn and Shannon Russo, who run the RPO firm Kinetix, decided a few years back to give out books to their clients and friends of the company.  Not just any books, they really dug in and got creative around a book that thought would challenge how people where thinking.  They would put together a thank you note and send out the books.  It’s different, it’s eye-catching, it’s memorable.  I’ll say, though, Kinetix is not the norm.

My friend, Eric Winegardner, at Monster.com personally makes peanut brittle each holiday, packs it up for hundreds of clients and friends, and sends it out all over the country.  It isn’t easy. It’s very time consuming. He could easily shop it out and buy store bought stuff.  It shows that he cares.  It shows that he is thinking about you.  Whether you like peanut brittle or not, it becomes a personal gift from him to you.

The norm is boring, safe and sometimes laughable.  Let me give you examples of the worse corporate/client holiday gifts:

1. Pinup Calendar!  Okay, I have to bust on a company that I actually like a lot (their new Open Web tool is awesome!), Dice.com!  But, they send out a Pinup Calendar each year, and I’m not sure if its meant to be a joke, or if one of their executive’s spouses runs a calendar printing company and they are forced to send these out, but it doesn’t fit their brand at all!  “Hey, we’re a tech company, take this 1970 pinup calendar and put in the wall next to your 26 inch LCD screen with your Outlook running on it.”  My grandpa had a pinup calendar in his garage he would get from the gas station!  I’m not sure who makes the Dice.com calendar decision, but I would love to hear about it!

2. Pre-printed Holiday Cards!  You know the ones that say something like “Happy Holidays from the Gang at HRU!”.  You shove it in a pre-printed envelope with a pre-printed address label of your client that your admin ran off an excel mail merge.  It says ‘Classy’!  “We care so much about you as a client that we won’t even sign our name to the card!”  Really!? I don’t care if you’re sending out 1500 cards, sign your freaking name on the cards. It might take a couple of hours and your wrist will hurt, but you’ll live.  Your clients deserve your very least!

3. Company Logo Coffee Mug!  No one really wants your crappy logo coffee mug, unless you’re going to spend some real money and get something that is really nice.  No I take that back, we still don’t want your expensive logo crappy coffee mug!  Again, what this says to your client is: 1. You must drink coffee and 2. You must drink coffee in our crappy mug and think about us!  I don’t drink coffee. Send me Diet Mt. Dew with your logo on it and I’ll drink every last drop and sign your praises in a caffeinated baritone that would make angels blush!

So, what should you do to show your clients you really care about them and want to thank them for another year of doing business?  It doesn’t matter, big or small, but make it something personal to them, not to you.  If your first thought is: “what is something that is cheap that we can throw out logo on and send it out” — you’re doing it wrong! If your thinking what does this client (the individual I have a relationship with) really into, and what’s something I can send them to show them I was thinking of ‘them’ specifically when they open it — you’re doing it right!

BTW – for any HR Vendor reading this – I’m totally into Gin, Michigan State University and Sprinkles Cupcakes!  Have a great holiday season!

 

This Is Only For the Advance Class

As my friend Laurie Ruettimann pointed out last week, recruiting is easy and can be done by basically anyone, so just go hire some soldier to do it.   Laurie might not be that all far from the truth.  Recruiting isn’t brain surgery, it’s a process.  A process that is hated by the majority of human resource professionals around the world, which is why it is a $9 Billion dollar industry.  Not a hard skill, but many times, a really hard job to be successful at.  Old school recruiters like to believe recruiting is an Art form.  It’s not.  New school recruiters like to believe you can just source everyone you need off the internets. You can’t.

Recruiting is all about activity.  It’s a sales cycle.  The more contacts (phone calls, emails, handshakes, etc.) you make, the more candidates you will find.  The more candidates you find and get interested in your jobs.  The more jobs you will fill.  Not hard, right?  The problem is, ‘most’ recruiters look to do things that allows them not to make contacts!  They will buy every kind of technology imaginable to get people to call them.  They’ll do just about anything, besides picking up the phone and making that one call.

Want to be successful at Recruiting? Find people who are willing to make 100 calls per day and who love your company.  Go ahead, go find those people!  It might be a soldier, it might be your neighbor, it might a former crackhead, who knows!  The fact is, most people do not want to do this, even when you hire them and pay them to do just this!

So being a successful recruiter is basically easy.  You must find the sweet spot in the amount of activity you need to do each week that will get you the amount of contacts you need to get enough people for the jobs you want to fill.  Once you find that level, you need to maintain that level forever. Easy. I’m not kidding.  You don’t need fancy branding, and big ATS Systems and a bunch of processes.  You need people who will bang your internal resume database and job boards constantly, and faster than your competition.  That really isn’t that hard to do, because most shops don’t even do the basics well!

Now for the Advance Class participants:

Want to be Ridiculously Successful at Recruiting?

Do that which is written above and add just one thing.  Maintain a relationship with your companies Alumni.  There is this funny thing about human nature.  When we leave some place, we always want to know what’s going on back there!  If we move to a new city, we love updates from our old city.  When we run into past coworkers at the mall, we love updates on who is still there and who is running different departments, who got fired, who got promoted.  If we know this about human nature, why aren’t we giving it to our Alumni?

It doesn’t have to be constant, but is has to be consistent.

Do a quarterly Alumni update via email to everyone who has every worked for you. Even the crappy ones who you are glad they are gone !  Give them some juicy details about promotions. Let them know some new things you’re working on.  Let them know what jobs you’re trying to fill, and how they can refer people.  Do this every quarter for 2 years.  Want to be class valedictorian?  On a monthly basis call a handful of alumni and just have chat, build some relationships, check on where are they now.  As them if you mind if you share their story in the next Alumni News going out next quarter.  If you commit to do this for 24 months, you will start to see positions fill themselves.

This is advance course stuff, because 99% of companies aren’t doing this with their recruiting!

Pity Hires

Some of the best business interactions I have each week are on the back channel with the gang over at Fistful of Talent.  It usually starts with one of our tribe asking the rest of us a question, and quickly spirals out of control.  Almost every time someone will say “this email string should be a blog post”.  Almost 100% it’s not, because the snark level is Defcon 1!  The concept of “Pity Hire” came from one of these recent interactions and I’ll give credit to the brilliant Paul Hebert (original FOT member and if you need an expert on rewards and recognition, and almost anything else, he’s your dude!).

The conversation actually started around “hiring pretty“, which I’m a huge fan of and have written about it several times.  It’s my belief that over hundreds of years, genetics has and will continue to build better hires.  Hires that are more attractive, taller, etc.  It’s just simple science and human behavior interacting.  I won’t go into detail here, you can read my previous post to get the background.  Let’s just say smart powerful rich men, get pick of women. They have kids. Better healthcare, nutrition, family wealth, access and education, lead to the cycle starting all over again. Eventually, pretty people are not just pretty, they are also smarter.  Looks at our business and political leaders for the most part – usually pretty people.

So, it’s not really that hard to then make the jump to the fact that all of us really like to hire pretty people.  Like it!  We actually love it!  Therein lies the problem.  There are only so many pretty hires to go around, and let’s face it, not all pretty people are genetically superior!  This gets us to Pity Hires.  A Pity Hire is a hire you make of someone out of shear pity for them.  They might not be so good looking, or smart, or they come from circumstances that are less than ideal.  So that you can identify and help stop this kind of hiring I wanted to list out the types of Pity Hires we tend to make:

Pity Hire Types

Second Place Hire:  The second place pity hire is the hire you make when you someone doesn’t get hired initially because you actually had a really beautiful person to hire.  The second place hire was probably a better fit, but not as ascetically pleasing.  You find another lower level position, at lower pay, and offer that to them.  You feel bad, so you give them a lessor job.

Crappy Situation Hire: The crappy situation hire happens when you interview someone who is in, or has went through recently, a crappy situation. Newly divorced and the spouse left them for a younger, more beautiful person (happens to both males and females).  The boss from their old job, they were having an affair with, found a new younger, more attractive admin to sleep with.  Things like that – crappy situations.

Recent Breakup Hire: They were fired from their last job, when they were let go through a layoff where their past company was getting rid of the less attractive people.  You feel bad they had to go through those situations, so you hire them for your job.

No One Will Give Me My First Job Hire:  One of the most common Pity Hires is the entry level hire.  Many of us have given out this hire in our careers.  Entry level candidate, got some worthless degree in something like “Historical Urban Anthropology” and can’t figure out why no one will hire them!  They’re not good looking enough to get a job like a normal person, so you hire them.

 Pity hires aren’t necessarily bad hires.  It’s really a kind of HR charity.  We do them for friends kids, and favors for old co-workers.  They usually don’t work out well, but we can compartmentalize them for what they are, Pity Hires.  As I write this I’m wondering if we might have just come up on the next great Recruiting Metric for 2014!  Can you imagine going to your executive team — “Well, we lost 25 hires last year, but we aren’t counting 5 of those losses, they were Pity Hires!”

 

 

After The 4th Round Interview…

I had a client recently that was undecided about a candidate after the 4th round interview.  They were thinking that maybe a fifth round would make the difference.  I told them that it wouldn’t.  In fact, it was a mistake to allow them to get to four.

Do you know what the fourth round interview says about your process?

It says that your process is broken.  No one needs four rounds of interviews to decide if a candidate is the right candidate for your organization.  A fifth round, or any number higher, is just adding insult to injury.

Here’s what anything beyond the third round interview says to your candidate:

 – “Hey, come work us, so we can totally frustrate you with our indecision culture.”

– “We need more interviews because we don’t have our shit together, but please don’t notice that.”

– “You are so mediocre we just can decide if we should pass on you, or hire you.”

– “I bet you can’t wait to come aboard and be a part of this process in the future!”

– “We like to where down candidates to see who ‘really’ wants out jobs!”

Organizations that can’t figure this out are always interviewing second tier talent.  Organizations that are talent attractors have determined that less is more.  Have a concise process. Move quick. We’ll get it right, more than we’ll get it wrong.  If we get it wrong, don’t take long to make the correction.

The reality is, is that 99% of your interviews should never need to go beyond three interviews.  It looks like this:

1st round – This is your pre-employment screening/assessments  and phone interview. Perfect placement for video screening tool (HireVue, WePow, etc.).

2nd round – Face-to-face with hiring manager and any other key stakeholders (i.e., people this person might support from other functions)

3rd round – if needed-  Face-to-face, phone, skype-type interview.  Executive sign off.  Really only needed if your line executive doesn’t have faith in the hiring manager.

More interviews after this point, yield negligible additional information, and actually might be a detriment to your hiring decision.  Why?  Here’s what happens happens after you talk about someone for so long, they turn into a piece of crap!  This is normal human and organizational behavior, by the way.  We start out talking about all the good qualities and experiences the person has, and how they can help us.  We then start searching for hickeys and, no matter what, we will find them!  Then we start talking about what’s wrong with the person and before you know it, that great candidate, becomes a piece of garbage and not good enough for your organization.

They’re not really garbage.  They’re still the really good person you initially interviewed.  We just let it go too long, and discovered they have opportunities and we don’t want to hire anyone with ‘opportunities’ we want perfect.  This is what happens after round three in almost every organization I’ve ever witnessed go to four, five, six, etc.   It might be the biggest misnomer by candidates who feel the longer you go in the interview process, the better the chance of an offer.  It’s untrue!  If you don’t get an offer after the third round, your percentages of getting an offer fall exponentially every round after!

 

The Life Cycle of a Hot Job Market

In any market, even during really bad recessionary economic times, there are certain categories of jobs and skills that remain extremely hard to come by.  In one market it might be a certain kind of engineer, another time and place it might be nurses, or it might even be seemingly something as simple as truck drivers.  Many of us are now facing this market with various kinds of IT professionals (Developers, Analyst, etc.).   Through all of these gaps in inventory of skills something remains very common and predictable — the cycle that takes place.

Here’s what the cycle of a Hot Job market looks like for a certain ‘specialized’ need: (let’s use Bakers for our example, no one really ever would feel we would lack for Bakers, right!?)

1. Companies begin by hiring up to ‘full employment’ with in the market category.  Usually 3% unemployed Bakers would mean ‘full employment’, those last 3% no one really wants there the folks who don’t really want to work, have other problems (like substance abuse, harassers, etc.).

2. Companies begin taking ‘fliers’ at the bottom 3% that are on the market.  “Come guys, Billy is a good Baker and he says he won’t put Crack in the Cupcakes anymore!”

3. Companies begin to feel pain of not enough Bakers. Their overtime is going up, positions are taking longer to fill, product quality goes down a bit, etc.

4. Companies begin brainstorming on how to get more Bakers.  They add a Baker apprenticeship (we can build our own Bakers!), they add retention bonuses to ensure they keep their Bakers (Free cookies!) and they start coddling to all the Bakers needs (you need a new baking hat!? You got it!).

5. Bakers start to get calls about jobs.  Those jobs are paying much more than they ever imagined they would make, plus you get free cookies and cakes!

6. People start to hear stories about Bakers making six figures! Wait, I want some of that baking cake money!  I would love to bake cakes for a living!  How do I get me some of that baking cake money!?

7. Bakers start demanding things they never thought they could.  4am is too early for me to make the cupcakes, I only want to bake cupcakes after 6am. I don’t bake cupcakes on Sunday. I only work on wedding cakes, not birthday cakes, I’m a professional!

8.  More and more people start coming into the market to become bakers.  It’s the ‘hot’ field, the best and brightest want to be bakers. There are TV shows about Bakers. Bakers are cool.  Baking is ‘the’ profession to get into.  USA Today has Baking as the growth profession to be in the next 10 years. (USA Today announcing anything as ‘hot’ is the key that it’s probably on the backside of being hot)

9. Good and bad Bakers, alike, start to become arrogant.  This is the tipping point of a Hot Job Market — Arrogance.

10. Companies don’t like to be held ‘hostage’ by any certain skill set, so they ensure the market will get flooded with candidates.  The pain of not having enough talent has gotten bad enough to ensure companies will fund whatever it takes to get them out of this pain.

The Wall Street Journal announced recently that Silicon Valley has an arrogance problem.  Those IT professionals that all of us need and can’t do with out, are beginning to feel their market power.  Some of you might say, well this has been going on for 10 years, and you would be correct.  It has been a hot job market going on a decade and continues to be hot.  The arrogance isn’t even new for many.  But it is now becoming common place.

I have quick story.  In 2001 automotive designers in Detroit could have a different job every day if they wanted and they named the price they wanted to make. The market was on fire. Thousands of people start to flood the market.  Designing wasn’t easy, but you could get educated and start at the bottom and learn the skills it took to become a good designer.  It was ‘system’ based, meaning you had to learn certain computer systems to learn how to design, plus some other skills.  Today, designers are still making less than what they were 15 years ago.

Basic economics will tell us these ‘hot’ markets will eventually work themselves out.  The cycle is always the same.  The ending is always the same.  In the history of civilization there has never been a ‘hot’ job category that hasn’t, eventually, been figured out.

Yahoo’s Mayer Fails At Performance Management, Again

It hit the news wire last week Yahoo’s embattled CEO, Marissa Mayer, is set to fire 500 lower performing employees.  Sounds all well and good, right?!  It’s about time!  The HR blogging community as a whole kills managers and executives for not moving fast enough on getting rid of under performing employees.  Mayer is finally doing it! Well, not so fast…

From Business Insider:

“The reviews were part of Mayer’s plans to trim the Yahoo workforce “very surgically, very carefully,” according to a source close to the company.

Now, Swisher reports, Mayer is planning to let go any employees who were rated “misses” or “occasionally misses” at least twice during the past five quarters.

Swisher says as many as 500 employees could eventually be effected. She says that some Yahoo employees are already being let go.

Yahoo has many thousands more employees than many industry experts believes it needs to have.”

Here’s what will happen in reality.
Anytime you ‘decide’ to make cuts based on a large group is rated, as Yahoo is doing above, you’ll always end up with rater error.  Hiring managers are going to know what’s going on.  “Oh, so if I rate Timmy “occasionally misses” on completing projects on time, you’re going to make me fire him? No problem, Timmy “never” misses, now.”  What you’ve done is completely take out your managers ability to develop talent through your performance management process.  You’ve decided to use your performance management process as a weapon.  This will not end well.
When you begin down this path, you end up in a death spiral corporately.  You’ve handcuffed your managers’ ability to manage their teams. “Well, I can’t deliver effective performance messages because you’ll just fire the person. So now, everyone is ‘completely’ average or above!”  Even when their not.  You’ve taken away your ability as an organization to get better internally, and driven home the message “You either be a rock star or we will hire a rock star from the outside”.  No longer can you ‘work’ to get better in our environment.  Most people do not want to work in that type of environment.
How should Yahoo handle this issue?
First and foremost you can’t have a ‘black and white’ cut off.  This doesn’t work anywhere!  What is an employee had two “occasionally misses” three quarters ago, but since has been great.  Under your plan, they’re gone anyway.  Does that really make sense?  Ultimately you need to let your individual leaders make these decisions and hold them accountable to the budget.  This is real world stuff, the budget is desperately important in Yahoo’s case.  Leaders get paid the big bucks to make tough decisions.  Make them, make those decisions.  If they can’t, or won’t, you know who really needs to be replaced.
I get it, Yahoo is in a really bad position.  They need to get leaner and they are attempting to do this by letting the weak performers ago first.  I actually admire that.  Way to many companies just layoff based on seniority and end up cutting great talent and keeping bad talent.  This is better, but I think they could have made it even more effective with a little more leadership influence to the decision making process.

Is LinkedIn’s Recruiter Certification A Scam?

At LinkedIn’s (LI) annual Talent Connect Conference last week they announced the addition of a certification program for recruiters.  I love the idea!  Much like SHRM has their PHR, SPHR and GPHR certifications, no real recruiting certification has taken hold.  A number of organizations have tried, the most successful probably being American Staffing Association’s Certified Staffing Professional and AIRS Internet Recruiter certification (CPC through NAPS for my Agency friends), but all seem woefully incomplete and none have really ever gained traction as ‘the’ certification to have if you’re a true recruiting professional.  That’s why LinkedIn’s announcement intrigued me.  LI has the brand recognition and money to really own this space if they decided to.

Unfortunately, I think the new LinkedIn Recruiter Certification is going to cause confusion in the corporate and agency recruiting ranks.

Here’s why it’s probably is worthless:

1. LI’s Recruiter Certification has very little to do with actual recruiting and everything to do with how well you know how to use LI’s Recruiter product.

2. If you get ‘certified’ from LI you get to add a ‘badge’ saying you’re a Certified LI Recruiter‘, which is cool enough, but I think that title is easily used to give a false impression of what it really means.  “Oh, you’re a ‘certified recruiter’ that is really impressive!” Instead of the reality ‘Oh, you’re a ‘certified LI recruiter’ which means you know how to use one recruiting tool really well.

3. LI is charging people to get ‘certified’ on a product they are paying for.  Does this seem odd to anyone? Anyone?  Let me see if I get this right.  I pay around $8K per seat annually, and you make me pay another $199 every two years to show you I know how to use the system I’m paying for. Yes. Okay, I thought so.  Can you now punch me in the face?

4. Most of the content you get tested on to gain certification, from LI’s on certification program book, seems to be process oriented.  Do you know how to post a job? Do you know how to search? Do you know how to effectively use InMail? Is this the kind of ‘certified’ knowledge we need for the recruiting profession?  Can you do the process of recruiting?

Here’s why it’s going to be wildly successful:

1. LI gives you a certification badge.  Recruiters are extremely hungry for validation.  We see our HR brothers and sisters with PHR and SPHR, dammit, we want something at the end our name too!

2. LI knows that Talent Acquisition leaders will easily pay a ‘little’ extra to ensure their people are using and understand their big spend (LI Recruiter).

3. People like being a part of a tribe. LI has a special invite only group for LI Certified Recruiters.  Want to make something popular? Make it exclusive!

4. Many HR Leaders don’t get ‘recruiting’ so they will believe this is hugely important and teaching their recruiting team how to really recruit.  It’s not, but no one really looks into the details for $199.

It does really open up a broader conversation about why no one has really been able to create a recruiter certification program that is widely respected and used.  It might be that recruiting, like sales, is hard to train and even harder to come up with concrete components around what makes a recruiter really good at recruiting.  There are so many opinions on that subject and ways to do the job effectively.

Does being a Certified LinkedIn Recruiter make you a better recruiter? No. Will it make people think you are? Yes.

Is it a scam?  Well, it definitely seems a little ‘scam-ish’.  I won’t say it’s a complete scam because they are very up front at what they are delivering for your money. Does LI really need the extra $199 per recruiter? Sure! Every company needs incremental revenue, LI is not different, they’re aren’t a non-profit. God bless them for coming up with a great idea on getting another $199 per recruiter out of your organization.

Here’s my question: Would you pay $199 to become ADP certified? What about Oracle? Halogen?  SuccessFactors?  That’s what this is.  Your HR vendor partner charging you to become a certified expert on their system.  This isn’t transferable.  You can’t leave your company who uses LI and go to a new company who uses Monster and say “Well, I’m a ‘Certified Recruiter’.  You’re not.  You’re just certified on one system. By the way, your two years is up, please send another check.

 

 

 

 

Recruiting Is Worthless

Paul DeBettignies a while ago had an article over at ERE – Where Have All the Recruiters Gone – which gave me the idea for this post.  In Paul’s post he wonders why recruiters are networking face-to-face anymore. I think many of us in the recruiting field who have been in the field pre-internet, probably wonder this and many more things as we look at how the industry has totally transformed over the past 20 years.  A person today can get into recruiting, sit at a desk, have great internet skills, marginal phone skills and make a decent living.  They probably won’t be a great recruiter – they probably won’t make great money – but they’ll survive – they’ll be average or slightly above.  It’s why the recruiting function in most organizations gets a bad rap!  In corporate circles I’ve heard it called “worthless” many times – and for some this is their reality.

Recruiting is Worthless, if…

…you’re a hiring manager and you never have face-to-face conversations with your recruiter when you have an opening, and when you don’t have an opening.

…you’re recruiters believe it isn’t there job to find talent, talent will find them.

…your organization believes it’s the recruiting departments job to find talent.  It’s not, it’s the hiring managers job to ensure they have the talent they need for their department, recruiting is the tool that will help them.  This “ownership responsibility” is very important for organizational success in ensuring you have the talent you need.

…your recruiting department acts like they are HR – they aren’t – they are sales and marketing.  Too many Recruiters, in corporate settings, don’t want to recruit, they want to be HR – which makes them worthless as recruiters.

…if your recruiters have more incoming calls then outgoing calls.

…if your recruiters believe their job begins Monday thru Friday at 8am and ends at 5pm. The best talent is working during those times and most likely won’t talk to you while they are at work.  That’s not a slam on you or your company – they are great employees, it’s what we expect from a great employee.

…your senior leadership team feels they have to use an “executive search” company to fill their higher level openings, because our recruiting department “can’t handle it”.

…if they are victims – “it’s not my job”, “we can’t do that because…”, “marketing won’t allow us to do…”, “our policy won’t allow us…” etc.

…if they just send hiring managers resumes of candidates that have come to them, without first determining if the person is a fit for the organization and a fit for the hiring managers position – before sending them on.

…they haven’t developed the organizational influence enough to change a hiring managers, hiring decision.

Recruiting is worthless if in the end they have failed to show the value of their service back to the organization.

Recruiting is the one department in the organization, besides sales, that truly has the ability to show ROI back to the organization, yet so few of us take advantage of the opportunity we have!  There is nothing more important, and have a bigger competitive advantage, than our organizations talent – and oh by the way – THAT IS US! We control that.  Recruiting isn’t worthless, unless you make it worthless.

Dice Open Web Review

(I just returned from the 2013 HR Technology Conference where I got to see all the latest and greatest HR technology, and speak to some wickedly smart people.  So, for the next week or so, my plan is to share some of the products and insights I gained from this experience. So we are clear, no companies I write about have paid me to write about them. Enjoy…)

Let me start with a little background.  My company does IT and Engineering contract placement (that’s really high-end temporaries for those who don’t know what I’m talking about) and contingent technical staffing.  We were a paying Dice.com costumer for many, many years until 2010.  In 2010 I stopped paying Dice because they were not delivering the talent we needed.

Fast forward to SHRM National 2013 in Chicago.  Dice sponsors the Bloggers Lounge at some big conferences, as they did for SHRM and HR Tech this year.  As part of that sponsorship Dice gets to pimp it’s new products to a captive audience — that’s business, you want a free soda and wifi, you get to hear about our new stuff.  This was when I was first introduced to Dice’s new Open Web product.  Being in recruitment for 20 years, I was a bit skeptical.  You know, job board trying to hang onto last little bit of hope by launching something new which is probably just a new way to searching their database, type of thing.

I was wrong!

The product demo seemed similar to products like TalentBin, but also was seemed much more far reaching.  I don’t recruit in Silicon Valley, I recruit in Detroit, Chicago, Kansas City, Milwaukee, Dallas, I need a product that can find talent everywhere.  This is what I found with Open Web.  In fact, what we found was it finds way more than just IT talent!   Dice’s Open Web product builds profiles of potential candidates from over 50 different sites. The expected sites like: Facebook, LinkedIn, Twitter, etc. To the unexpected sites like: Github, Quora, StackOverFlow, About.Me, Google Profiles, Gravatar, Instagram, etc.  It takes all this data from all these sites and makes unique resume style profiles of candidates that didn’t apply to Dice. With each profile is a number of ways to contact the candidate based on where the candidate was found (might be email, might be twitter, etc.)  If Open Web finds a Dice candidate resume it will also link that resume within Open Web as well.

Basically, Open Web is a finder of passive candidates. Thousands of passive candidates! Candidates we could not have previously found in our Monster, CareerBuilder, LinkedIn subscriptions.   All in one place, with a ton of information you don’t normally get on a resume.

While we found a completely new pool of talent, we also found some hiccups!  Contacting someone from a major job board site like LinkedIn, people expect to get contacted about jobs.  Open Web, for the most part, is uncovering socially active, passive job searching candidates.  You have to be ready to sell them fast and different than folks you find at CareerBuilder and LinkedIn.  With a passive candidate you have a small window to make an impression, before you get thrown to the side.  It’s real recruiting!  Not many recruiters, today, are use to ‘real’ recruiting.  The cool part of Open Web is that with all the data you get in the profile, you can easily come up with something to help you make that impression.

Being a former Dice customer, I asked Dice to let me try out Open Web in a live environment on real searches in my own shop.  It has worked just like the demo. Also, we found it works on much more than just IT, in fact, finding both engineering and some skilled trades types for orders we had with an automotive client.  It’s building from searches on the whole web, not just a certain geographic area.  Of course because of the sites it searches, you’ll find more IT profiles than some others.  If you have done so check out Dice’s Open Web product, it’s going to be a big hit!

 

Cool New HR Tech…that you might even be able to afford

(I just returned from the 2013 HR Technology Conference where I got to see all the latest and greatest HR technology, and speak to some wickedly smart people.  So, for the next week or so, my plan is to share some of the products and insights I gained from this experience. So we are clear, no companies I write about have paid me to write about them. Enjoy…)

Here’s a run down from the HR Tech Conference Expo:

BambooHR: Tagged as your “1st HR system” or “we love you, if you use spreadsheets as your HR system” – Ben Peterson, the CEO, was by far the coolest and nicest and real CEO (and maybe person) I met all week at HR Tech.  They don’t like to use ‘HRIS’ because small and medium sized businesses and HR shops don’t even really know what that means.  BambooHR is an easy to use HR system and nicely designed, for a very, very cheap price.  Don’t let the price scare you off — cheap, in this case, doesn’t mean they try and a one-size and process fits all perspective down your throat – they’ll customize for you – and still be cheap!  If you are looking for your first HR system, or to up grade your old system, and you don’t look at these guys, you should be fired as an HR professional.

Blissbook: “Employee Handbooks to Smile About”.  I know, I know — Tim, you’re talking handbooks!?  Here’s the deal.  They have a super cheap, super cool UI (user interface — BTW, no one at HR Tech talks English, they only talk tech).  So, you can put your handbook online and add video, and hyperlinks and all kinds of stuff, and they make it really easy.  Don’t think PDF of your handbook on your careers site, it’s more than that.  Think of it as a cultural narrative of your organization having it’s own website.  One issue I see them having, the examples they show are really cool and hip.  So you think you can do the same thing, the problem is content isn’t easy to write to be cool and hip.  If you aren’t creative, neither will your Blissbook.

SumTotal: SumTotal is like BambooHR, if BambooHR was a gigantic enterprise total HR solution for your business.  Let’s be clear, SumTotal is a big company, like Oracle, ADP, SuccessFactors, etc. Big companies have the resources to do some really cool things, and Sum Total did that this year.  They added the industry’s first Context-Aware user experience. What’s Context-Aware?  You know when you go online to a store and look at a really nice pair of shoes you want, you put it in the cart, but last second you decide, I just can’t get these today.  We all do it.  Context-Aware marketing is the Ad a few days later on the side of another site you’re reading where those exact same shoes you were looking at pops up and now are 10% off!  How does this work in an HR system? Let’s say you have an employee who is not reaching their sales goal.  SumTotal’s new addition will recognize the employee is missing their goal, and without prompting or any HR or manager interaction at all recommend a training course for this person to take to better help them make their goals and maybe even a mentor in the company they should speak with who could help them become better at their job.  I don’t do this justice — trust me, it was super cool!

Work4Labs:  Work4 does Facebook recruiting, in an industry where no one has really figured it out yet (do you hear that Facebook?).  Work4 makes an solution that makes it really easy for companies to get their jobs posted on their company Facebook page and help them navigate, very easily, how to search for talent on Facebook’s Graph Search.  Also, they do this for a rather cheap price!  (Cheap meaning the cost of one or two headhunting fees, so you can see a very quick ROI)  Matthew Brown, Head of Product and co-Founder, might be 24 years old, which also helps let you know these guys get Facebook!

WePow: Formerly known as Wowser.  WePow is a video interviewing platform.  They’re really good at branding.  They gave out royal blue Converse Chuck Taylors at their booth and had pairs for all the big name pundits in our industry: Kris Dunn, Steve Boese, Gerry Chrispin, John Sumser, William Tincup, Laurie Ruettimann, etc.  Those kinds of things make a splash and get a good buzz going about their product.  Apparently, I’m not a big name in the industry, I didn’t get a pair of shoes (which is really the only reason they get mentioned here!).  Also, apparently, they are “like HireVue” when I asked their booth crew what they did.  Thanks HireVue for being so good at marketing you now have become the Kleenex of video interviewing.

YouEarnedIt:  New up and coming awards and recognition firm, designed around delivering a product that small and medium sized businesses can use.  Think Achievers, for smaller companies, and a lot less money.  Much more accessible for smaller companies because you aren’t forced to purchase their catalog of merchandise/awards which usually carry an industry standard 20% markup.  They do have that as well, but much more cost effective than the giants in the industry.

More next week – I’ve got two companies – one really well known and one hardly anyone knows doing some really cool things!