I think anyone who has been in HR and/or Recruiting for about 27 minutes can give you an overview of what the typical ‘Elevator Pitch’ is from a normal candidate. It does something like this:
“HI MY NAME IS TIM! (Way too fast and Way too excited and Way to desperate)” Followed by 1 minute and 47 seconds of them vomiting their resume all over you.
Would that be fairly active, HR and Recruiting Pros?
The problem with this from a job seekers point of view is this isn’t really what you want to do. An elevator pitch is supposed to be used to get someone interested, not compress your resume into 2 minutes. So, the bigger issue for job seekers is how do you make your elevator pitch interesting. Here are some ideas:
1. Don’t write it out. You don’t want to recite something you’ve read. You’re speaking – it has to sound like you are naturally speaking.
2. Use normal words anyone can understand. So, what do you do? “I invigorate the youth of today to strive for greatness in everything they do.” Oh, so you’re a teacher.
3. Practice it out loud to a friend who will tell you that you suck. If you don’t have a really great friend like that, find one.
4. Say something that causes the person listening to you to respond. “Do you ever have a time when you get really frustrated with your computer because it won’t do what you want it to do?” Yeah. “Well, I make programs that help you not get frustrated.”
So, what should an elevator pitch be? It should be a conversation starter. Just enough for the person you are speaking with to want more, not to want to get off on the next floor and run.