Category Archives: Social Recruiting

How many hours of work are too many?

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An article out last week on NFL.com spoke to the Detroit Lions head coach’s, Jim Schwartz, work schedule which averages 100 hours per week!  That’s break that down:

– 7 days * 24 hours = 168 total hours in a week

– 100 work week / 7 days = 14.2 hours per day

What does a 14 hour day look like?  You get into the office at 6 or 7am and you don’t get home until 8, 9, 10pm.  Every day, every week.  I know what you’re thinking.  Well they only play 20 games.  He gets half a year off!  Plus, he makes millions of dollars.  First, NFL never stops working.  Off season might be busier than the actual season.

Why do so many of these coaches work 100 hour weeks? From the article:

“The mentality of most coaches borders on the paranoid-obsessive end of the spectrum. Good coaches care about the littlest details. It takes time to wade through film, meet with coaches and players, script practices, design game plans and perform the oodles of other responsibilities that need to be perfect…

“We’re here a ton, but then I go up and I talk to a coach about anything and I’m sitting in his office and I peek down and glance underneath his desk, and there’s a pillow and a blanket,” Lions wide receiver Nate Burleson said. “For a brief moment, I laugh and I’m like, ‘Holy smokes, this guy sleeps in his office.’ But then when you really think about it, it’s like, ‘This guy really sleeps in his office.'”

It begs the question, should the NFL or any employer put a limit on the amount of hours that a person can work?  Airlines do it for their pilots and flight crew.  Safety is paramount and the last thing you want is a pilot that has not slept for 18-24 hours.  Many other occupations do it for similar reasons.  Safety always seems to be the one factor in limiting work hours.  Is the NFL not concerned about the safety and health of their coaches?  They limit the amount of practice time for their players.

How many  of us wish we had employees who loved what they did so much they wanted to work 100 hours per week!?

BambooHR’s founders limit their entire staff to 40 hours per week.  They kick them out if they try to work more.  That seems a bit radical.  I’m sure my staff would love me doing that to them, but 40 hours in most workplace environments seems to be the minimum, not the maximum.

I’m not even focusing on whether the hours in the ‘office’ or at home.  Just total work hours.  How many hours are too many?  Hit me in the comments.  My feeling is there are times in every occupation when more or less hours are needed to do a great job at whatever it is you’re doing.  One week I can be a rock star 40 hours.  The next week I might look like a total slack for working 60 hours.  I’m a big proponent of work when you need to.  The old farmers saying of ‘there are times to make hay’, runs true in every organization.  If you have someone who is consistently, over long periods of time, working 60+ hours, you’ve got a staffing problem.

 

To Haze or Not to Haze at Work

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If you follow sports, especially NFL football, you haven’t been able to get away from the nonstop coverage of the hazing issue that took place with the Miami Dolphins between two of their offensive lineman. Long story short, veteran offensive lineman, who is white, decides rookie offensive lineman, who is black, isn’t being man enough (whatever that means).  So, veteran begins hazing him to get him tougher by leaving racist voice mails, threatening the rookie’s family, trying to force him to pay for $30,000 dinners.  This Miami Dolphin veteran feels this is normal NFL rookie hazing behavior, which usually includes carrying a veteran’s luggage at away games, carrying shoulder pads off practice field, maybe buying some donuts for morning meetings, or picking up some pizzas for lunch.  The rookie he decided to haze was a Stanford graduate, with parents who are Harvard graduates. Where do you think this is going?

The question comes up constantly in workplaces, of which the NFL should be considered a workplace, shouldn’t ‘some’ hazing be allowed?  It’s easy for all of us to say “NO!”   It’s hard for us to know that in many, many instances our positive, not negative, workplace culture is built on many forms of hazing.  Phil Knight, the Godfather of Nike, wrote in his own autobiography, Just Do It, that his own sales reps, called ‘Ekins’ (Nike backwards), all got Nike swoosh tattoos on their calf when they were hired.  It wasn’t required, but if you wanted to ‘fit’ in, you got it.  Hazing at one of the largest, most successful companies in the world.

At my own company we tell new recruiters that they have to use their first commission check to buy everyone a round of drinks.  Knowing that this check will never cover the amount of what that tab will be.  (For the record – we just threaten this and don’t tell them the truth, but I always get the tab!) Hazing, all the same.

I’m sure, as you read this, that you are thinking of things that happen in your own company.  “We decorate peoples cubes for their birthdays” or “We make the new employee stand up in a meeting and share their most embarrassing moment” or “We don’t let the new employees know when it’s jean’s day”.  All harmless, all hazing.

Show it comes down to one small question: Should you allow hazing or not?

Or do you just call it something different like, cultural norms, team building, trust exercises, initiation, rite of passage, a test of loyalty, etc.?

I wonder how many of us admonish this veteran Miami Dolphin player (who for the record isn’t a choir boy) as a monster, while we turn a blind-eye to what is going on in our organizations.  What is happening in Miami, and I’m sure many sports franchises, fraternities/sororities, college locker rooms, etc., is very similar to what is happening in the hallways of your office building, on the floor of your manufacturing facility, sales bullpen and cube farm.

We allow hazing because it has become a societal norm.  “Well, I went through it, so should everyone else that comes after me.”  “Getting the tattoo is part of ‘who’ we are.”  “She’s ‘one’ of us, she gets it.”  This is what a NFL player was doing.  He was doing what he was taught to do by those before him.  By the culture he was working in.  No controls.  Just culture.  The funny thing about culture is that ‘it’ happens.  Whether we like it or not, our culture happens.

The Life Cycle of a Hot Job Market

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In any market, even during really bad recessionary economic times, there are certain categories of jobs and skills that remain extremely hard to come by.  In one market it might be a certain kind of engineer, another time and place it might be nurses, or it might even be seemingly something as simple as truck drivers.  Many of us are now facing this market with various kinds of IT professionals (Developers, Analyst, etc.).   Through all of these gaps in inventory of skills something remains very common and predictable — the cycle that takes place.

Here’s what the cycle of a Hot Job market looks like for a certain ‘specialized’ need: (let’s use Bakers for our example, no one really ever would feel we would lack for Bakers, right!?)

1. Companies begin by hiring up to ‘full employment’ with in the market category.  Usually 3% unemployed Bakers would mean ‘full employment’, those last 3% no one really wants there the folks who don’t really want to work, have other problems (like substance abuse, harassers, etc.).

2. Companies begin taking ‘fliers’ at the bottom 3% that are on the market.  “Come guys, Billy is a good Baker and he says he won’t put Crack in the Cupcakes anymore!”

3. Companies begin to feel pain of not enough Bakers. Their overtime is going up, positions are taking longer to fill, product quality goes down a bit, etc.

4. Companies begin brainstorming on how to get more Bakers.  They add a Baker apprenticeship (we can build our own Bakers!), they add retention bonuses to ensure they keep their Bakers (Free cookies!) and they start coddling to all the Bakers needs (you need a new baking hat!? You got it!).

5. Bakers start to get calls about jobs.  Those jobs are paying much more than they ever imagined they would make, plus you get free cookies and cakes!

6. People start to hear stories about Bakers making six figures! Wait, I want some of that baking cake money!  I would love to bake cakes for a living!  How do I get me some of that baking cake money!?

7. Bakers start demanding things they never thought they could.  4am is too early for me to make the cupcakes, I only want to bake cupcakes after 6am. I don’t bake cupcakes on Sunday. I only work on wedding cakes, not birthday cakes, I’m a professional!

8.  More and more people start coming into the market to become bakers.  It’s the ‘hot’ field, the best and brightest want to be bakers. There are TV shows about Bakers. Bakers are cool.  Baking is ‘the’ profession to get into.  USA Today has Baking as the growth profession to be in the next 10 years. (USA Today announcing anything as ‘hot’ is the key that it’s probably on the backside of being hot)

9. Good and bad Bakers, alike, start to become arrogant.  This is the tipping point of a Hot Job Market — Arrogance.

10. Companies don’t like to be held ‘hostage’ by any certain skill set, so they ensure the market will get flooded with candidates.  The pain of not having enough talent has gotten bad enough to ensure companies will fund whatever it takes to get them out of this pain.

The Wall Street Journal announced recently that Silicon Valley has an arrogance problem.  Those IT professionals that all of us need and can’t do with out, are beginning to feel their market power.  Some of you might say, well this has been going on for 10 years, and you would be correct.  It has been a hot job market going on a decade and continues to be hot.  The arrogance isn’t even new for many.  But it is now becoming common place.

I have quick story.  In 2001 automotive designers in Detroit could have a different job every day if they wanted and they named the price they wanted to make. The market was on fire. Thousands of people start to flood the market.  Designing wasn’t easy, but you could get educated and start at the bottom and learn the skills it took to become a good designer.  It was ‘system’ based, meaning you had to learn certain computer systems to learn how to design, plus some other skills.  Today, designers are still making less than what they were 15 years ago.

Basic economics will tell us these ‘hot’ markets will eventually work themselves out.  The cycle is always the same.  The ending is always the same.  In the history of civilization there has never been a ‘hot’ job category that hasn’t, eventually, been figured out.

Hiring Friendly

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This past week I was in Myrtle Beach, SC for speaking gig and got to spend some alone time with my wife.  It was my first trip ever to Myrtle Beach.  Here’s my assessment:

  • It’s hard to knock any place that is on the Ocean. Beautiful sand and water.
  • That being said…Myrtle Beach is Jersey Shore South – arcades, cheap beach crap stores and carnival food.  I was somewhat surprised there weren’t signs that said “Welcome to the Guido Vacation Capital of the World!”
  • Oh, and there’s a bunch of golf courses.
  • I saw more dolphins in one place than I’ve ever seen anywhere else.

Here’s the other thing they have – Chick fil a restaurants!  My close friends know this is a weakness I have.  Look I know they don’t like gays, and that upsets me.  It doesn’t upset me enough to stop eating their crack-like chicken sandwiches, but to prove my displeasure with their stance of the gay community, I refuse to purchase their waffle fries. So there!

The one thing Chick fil a does exceptionally well, besides chicken sandwiches, is hiring ridiculously friendly people.  No, you have no idea.  I’ve been to Chick fil a restaurants in countless states.  The one thing I can always count on is the fact that someone will take my order that seems way to happy to be working at a fast food restaurant.  I want to speak with Chick fil a’s HR team to find out what kind of screening they do to hire such friendly folks!

People need to stop concentrating on what Google is doing in HR and start looking into Chick fil a.  I can’t think of one other organization that does this so well, not even the folks at Disney.  If I had to guess Chick fil a probably has gone to only one screener type question:

Is this person ridiculously friendly and happy about life?

Who cares about skills! Just hire super friendly people and your customers will put up with almost anything.  It’s something we don’t want to admit in HR about selection, especially in service type industries, but friendliness might be the most important competency any hire needs to be successful.

If anyone has a contact at Chick fil a please let me know, I now want to know the truth.  How do they hire the nicest people ever?

Is LinkedIn’s Recruiter Certification A Scam?

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At LinkedIn’s (LI) annual Talent Connect Conference last week they announced the addition of a certification program for recruiters.  I love the idea!  Much like SHRM has their PHR, SPHR and GPHR certifications, no real recruiting certification has taken hold.  A number of organizations have tried, the most successful probably being American Staffing Association’s Certified Staffing Professional and AIRS Internet Recruiter certification (CPC through NAPS for my Agency friends), but all seem woefully incomplete and none have really ever gained traction as ‘the’ certification to have if you’re a true recruiting professional.  That’s why LinkedIn’s announcement intrigued me.  LI has the brand recognition and money to really own this space if they decided to.

Unfortunately, I think the new LinkedIn Recruiter Certification is going to cause confusion in the corporate and agency recruiting ranks.

Here’s why it’s probably is worthless:

1. LI’s Recruiter Certification has very little to do with actual recruiting and everything to do with how well you know how to use LI’s Recruiter product.

2. If you get ‘certified’ from LI you get to add a ‘badge’ saying you’re a ‘Certified LI Recruiter‘, which is cool enough, but I think that title is easily used to give a false impression of what it really means.  “Oh, you’re a ‘certified recruiter’ that is really impressive!” Instead of the reality ‘Oh, you’re a ‘certified LI recruiter’ which means you know how to use one recruiting tool really well.

3. LI is charging people to get ‘certified’ on a product they are paying for.  Does this seem odd to anyone? Anyone?  Let me see if I get this right.  I pay around $8K per seat annually, and you make me pay another $199 every two years to show you I know how to use the system I’m paying for. Yes. Okay, I thought so.  Can you now punch me in the face?

4. Most of the content you get tested on to gain certification, from LI’s on certification program book, seems to be process oriented.  Do you know how to post a job? Do you know how to search? Do you know how to effectively use InMail? Is this the kind of ‘certified’ knowledge we need for the recruiting profession?  Can you do the process of recruiting?

Here’s why it’s going to be wildly successful:

1. LI gives you a certification badge.  Recruiters are extremely hungry for validation.  We see our HR brothers and sisters with PHR and SPHR, dammit, we want something at the end our name too!

2. LI knows that Talent Acquisition leaders will easily pay a ‘little’ extra to ensure their people are using and understand their big spend (LI Recruiter).

3. People like being a part of a tribe. LI has a special invite only group for LI Certified Recruiters.  Want to make something popular? Make it exclusive!

4. Many HR Leaders don’t get ‘recruiting’ so they will believe this is hugely important and teaching their recruiting team how to really recruit.  It’s not, but no one really looks into the details for $199.

It does really open up a broader conversation about why no one has really been able to create a recruiter certification program that is widely respected and used.  It might be that recruiting, like sales, is hard to train and even harder to come up with concrete components around what makes a recruiter really good at recruiting.  There are so many opinions on that subject and ways to do the job effectively.

Does being a Certified LinkedIn Recruiter make you a better recruiter? No. Will it make people think you are? Yes.

Is it a scam?  Well, it definitely seems a little ‘scam-ish’.  I won’t say it’s a complete scam because they are very up front at what they are delivering for your money. Does LI really need the extra $199 per recruiter? Sure! Every company needs incremental revenue, LI is not different, they’re aren’t a non-profit. God bless them for coming up with a great idea on getting another $199 per recruiter out of your organization.

Here’s my question: Would you pay $199 to become ADP certified? What about Oracle? Halogen?  SuccessFactors?  That’s what this is.  Your HR vendor partner charging you to become a certified expert on their system.  This isn’t transferable.  You can’t leave your company who uses LI and go to a new company who uses Monster and say “Well, I’m a ‘Certified Recruiter’.  You’re not.  You’re just certified on one system. By the way, your two years is up, please send another check.

 

 

 

 

It’s Hard To Judge People

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I was out walking with my wife recently (that’s what middle aged suburban people do, we walk, it makes us feel like we are less lazy and it gets us away from the kids so we can talk grown up) and she made this statement in a perfect innocent way:

“It’s really hard to judge people.”

She said this to ‘me’!  I start laughing.  She realized what she said and started laughing.

It’s actually really, really easy to judge people!  I’m in HR and Recruiting, I’ve made a career out of judging people.

Candidate comes in with a tattoo on their face and immediately we think – prison, drugs, poor decision making, etc. We instantly judge.  It’s not that face-tattoo candidate can’t surprise us and be engaging and brilliant, etc. But before we even get to that point, we judge.  I know, I know, you don’t judge, it’s just me — sorry for lumping you in with ‘me’!

What my wife was saying was correct.  It’s really hard to judge someone based on how little we actually know them.  People judge me all the time on my poor grammar skills.  I actually met a woman recently at the HR Tech Conference who said she knew me, use to read my stuff, but stopped because of my poor grammar in my writing.  We got to spend some time talking and she said she would begin reading again, that she had judged me too harshly and because I made errors in my writing assumed I wasn’t that intelligent.  I told her she was actually correct, I’m not intelligent, but that I have consciously not fixed my errors in writing (clearly at this point I could have hired an editor – I probably have at least one offer per month!) — the errors are my face tattoo.

If you can’t see beyond my errors, we probably won’t be friends.  I’m not ‘writing errors, poor grammar guy”.  If you judge me as that, you’re missing out on some cool stuff and ideas I write about.

As a hiring manager and HR Pro, if you can’t see beyond someone’s errors, you’re woefully inept at your job.  We all have ‘opportunities’ but apparently if you’re a candidate you don’t, you have to be perfect.  I run into hiring managers and HR Pros who will constantly tell me, “we’re selective”, “we’re picky”, etc.  No you’re not.  What you are is unclear about what and who it is that is successful in your environment.  No one working for you now is perfect.  So, why do you look for perfect in a candidate?  Because it’s natural to judge against your internal norm.

The problem with selection isn’t that is too hard to judge, the problem is that it’s way too easy to judge.  The next time you sit down in front of a candidate try and determine what you’ve already judge them on.  It’s a fun exercise. Before they even say a word.  Have the hiring managers interviewing them send you their judgements before the interview.  We all do it.  Then, flip the script, and have your hiring managers show up to an interview ‘blind’. No resume beforehand, just them and a candidate face-to-face.  It’s fun to see how they react and what they ask them without a resume, and how they judge them after.  It’s so easy to judge, and those judgements shape our decision making, even before we know it!

 

Recruiting Is Worthless

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Paul DeBettignies a while ago had an article over at ERE – Where Have All the Recruiters Gone – which gave me the idea for this post.  In Paul’s post he wonders why recruiters are networking face-to-face anymore. I think many of us in the recruiting field who have been in the field pre-internet, probably wonder this and many more things as we look at how the industry has totally transformed over the past 20 years.  A person today can get into recruiting, sit at a desk, have great internet skills, marginal phone skills and make a decent living.  They probably won’t be a great recruiter – they probably won’t make great money – but they’ll survive – they’ll be average or slightly above.  It’s why the recruiting function in most organizations gets a bad rap!  In corporate circles I’ve heard it called “worthless” many times – and for some this is their reality.

Recruiting is Worthless, if…

…you’re a hiring manager and you never have face-to-face conversations with your recruiter when you have an opening, and when you don’t have an opening.

…you’re recruiters believe it isn’t there job to find talent, talent will find them.

…your organization believes it’s the recruiting departments job to find talent.  It’s not, it’s the hiring managers job to ensure they have the talent they need for their department, recruiting is the tool that will help them.  This “ownership responsibility” is very important for organizational success in ensuring you have the talent you need.

…your recruiting department acts like they are HR – they aren’t – they are sales and marketing.  Too many Recruiters, in corporate settings, don’t want to recruit, they want to be HR – which makes them worthless as recruiters.

…if your recruiters have more incoming calls then outgoing calls.

…if your recruiters believe their job begins Monday thru Friday at 8am and ends at 5pm. The best talent is working during those times and most likely won’t talk to you while they are at work.  That’s not a slam on you or your company – they are great employees, it’s what we expect from a great employee.

…your senior leadership team feels they have to use an “executive search” company to fill their higher level openings, because our recruiting department “can’t handle it”.

…if they are victims – “it’s not my job”, “we can’t do that because…”, “marketing won’t allow us to do…”, “our policy won’t allow us…” etc.

…if they just send hiring managers resumes of candidates that have come to them, without first determining if the person is a fit for the organization and a fit for the hiring managers position – before sending them on.

…they haven’t developed the organizational influence enough to change a hiring managers, hiring decision.

Recruiting is worthless if in the end they have failed to show the value of their service back to the organization.

Recruiting is the one department in the organization, besides sales, that truly has the ability to show ROI back to the organization, yet so few of us take advantage of the opportunity we have!  There is nothing more important, and have a bigger competitive advantage, than our organizations talent – and oh by the way – THAT IS US! We control that.  Recruiting isn’t worthless, unless you make it worthless.

Dice Open Web Review

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(I just returned from the 2013 HR Technology Conference where I got to see all the latest and greatest HR technology, and speak to some wickedly smart people.  So, for the next week or so, my plan is to share some of the products and insights I gained from this experience. So we are clear, no companies I write about have paid me to write about them. Enjoy…)

Let me start with a little background.  My company does IT and Engineering contract placement (that’s really high-end temporaries for those who don’t know what I’m talking about) and contingent technical staffing.  We were a paying Dice.com costumer for many, many years until 2010.  In 2010 I stopped paying Dice because they were not delivering the talent we needed.

Fast forward to SHRM National 2013 in Chicago.  Dice sponsors the Bloggers Lounge at some big conferences, as they did for SHRM and HR Tech this year.  As part of that sponsorship Dice gets to pimp it’s new products to a captive audience — that’s business, you want a free soda and wifi, you get to hear about our new stuff.  This was when I was first introduced to Dice’s new Open Web product.  Being in recruitment for 20 years, I was a bit skeptical.  You know, job board trying to hang onto last little bit of hope by launching something new which is probably just a new way to searching their database, type of thing.

I was wrong!

The product demo seemed similar to products like TalentBin, but also was seemed much more far reaching.  I don’t recruit in Silicon Valley, I recruit in Detroit, Chicago, Kansas City, Milwaukee, Dallas, I need a product that can find talent everywhere.  This is what I found with Open Web.  In fact, what we found was it finds way more than just IT talent!   Dice’s Open Web product builds profiles of potential candidates from over 50 different sites. The expected sites like: Facebook, LinkedIn, Twitter, etc. To the unexpected sites like: Github, Quora, StackOverFlow, About.Me, Google Profiles, Gravatar, Instagram, etc.  It takes all this data from all these sites and makes unique resume style profiles of candidates that didn’t apply to Dice. With each profile is a number of ways to contact the candidate based on where the candidate was found (might be email, might be twitter, etc.)  If Open Web finds a Dice candidate resume it will also link that resume within Open Web as well.

Basically, Open Web is a finder of passive candidates. Thousands of passive candidates! Candidates we could not have previously found in our Monster, CareerBuilder, LinkedIn subscriptions.   All in one place, with a ton of information you don’t normally get on a resume.

While we found a completely new pool of talent, we also found some hiccups!  Contacting someone from a major job board site like LinkedIn, people expect to get contacted about jobs.  Open Web, for the most part, is uncovering socially active, passive job searching candidates.  You have to be ready to sell them fast and different than folks you find at CareerBuilder and LinkedIn.  With a passive candidate you have a small window to make an impression, before you get thrown to the side.  It’s real recruiting!  Not many recruiters, today, are use to ‘real’ recruiting.  The cool part of Open Web is that with all the data you get in the profile, you can easily come up with something to help you make that impression.

Being a former Dice customer, I asked Dice to let me try out Open Web in a live environment on real searches in my own shop.  It has worked just like the demo. Also, we found it works on much more than just IT, in fact, finding both engineering and some skilled trades types for orders we had with an automotive client.  It’s building from searches on the whole web, not just a certain geographic area.  Of course because of the sites it searches, you’ll find more IT profiles than some others.  If you have done so check out Dice’s Open Web product, it’s going to be a big hit!

 

Introduce Yourself in 90 Seconds

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First let me tell you this is not a paid post or endorsement.  Second, I’ve found something really cool for Free! HR and Talent Acquisition folks love FREE!

I found a company called ZipIntro.com and basically what they do is give anyone a really simple platform to make introductory videos for free.  Check out the one I did on the link below:

http://zipintro.com/v/timsackett/intro

As you can see it’s pretty bare bones, and that’s what is great about it.  As a recruiter I don’t need bells and whistles, I need simple and easy, and this is as easy as product as I’ve found for candidates to begin using video as part of their resume submission.  If I can use this, it’s almost completely idiot proof!

Here’s what I know after working in HR and Talent Acquisition for 20 years:

1. It’s tough to get hiring managers to move on the candidates you’ve presented to them.

2. Many times by the time they do get around to looking at them, the best ones are gone.

3. A quick video intro of a candidate gets hiring managers to react.

Why?

Here’s something about hiring managers they don’t want you to know.  They actually trust that you can find talent for them that will be close to what they need!  So, going through each resume and giving you feedback seems like a waste of time.  Watching 3 videos that are all 90 seconds in length and telling you which ones they want to interview — well, that’s really easy!

I have a classic real-life example of when I working with an executive on trying to fill one of his direct report positions.  I presented resumes of pre-screened candidates of over 20 individuals over a period of months.  Each time I would force myself into his office and get feedback.  Always the final answer was “No”.  I almost gave up when I decided to do one more thing.  I had my best three candidates come into the HR office and I set up a video camera (yeah, this was way before all the cool apps and sites now – VHS baby!).   We went live, I asked each the same three questions, and we let it roll.  Each video was less than five minutes.  I asked the executive for 15 minutes to present three ‘new’ candidates.  I didn’t take any resumes.  He watched the videos and decided to interview all three live.  One of those three eventually got the job.  All three had previously been turned down when looking only at their resume and my feedback.  Video is very persuasive!

What else is useful about ZipIntro?  Well, you can use it to intro yourself!  Think about what happens when you send out those 50 emails per day to potential candidates.  Usually, none of those 50 people have any idea who you are.  All they have is an email telling them you’re interested in them.  But who are you!?  Having a ZipIntro url in your email signature gives them the ability to ‘check’ you out very quickly, and allows you to send a compelling message to potential candidates.  You can be professional, you can be creative, you can be funny.  It’s up to you.

Like I said — ZipIntro isn’t paying me for this, I just wanted to share a free and very easy tool that might help you get a job, and/or land some candidates. Enjoy.

 

5 Ways for Recruiters to Engage Talent minus the Stalking!

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Let’s face it, it’s easy to say you’re going to build talent pools filled with passive candidates—but it’s hard to actually do. And it’s even harder once you’ve built a talent pool in your area of need to figure out what to do next.  You know how to recruit, but what do you say to a talent pool filled with passive candidates who aren’t ready or willing to buy in to the positions you’re selling?

 Never fear, Fistful of Talent (with an assist from our friends at Jobvite) is here. We thought about the pain described above and created our October webinar entitled “5 Easy Ways For Recruiters to Engage Talent Pools – Without Looking Like Complete Stalkers” to help solve the problem.  Join us on October 3, 2013 at 1pm EST and we’ll hit you with the following:

 ·         A simple definition of what a talent pool is, how you organize it in your ATS, and how to manage the concept of “opt-in” to the people you include in that talent pool.  The definition of who gets included and “opt-in” is important, because you’re gong to broadcast a bit over time– which will feel different (in a good way) to candidates included in the talent pool.

·         A checklist of information you already have access to in your company that those passive talent pool candidates would love to hear about.  It’s a checklist!  All you have to do is go find the info we list and you’re golden.

·         Data on best practices in thinking like a marketer (do you use email, LinkedIn, snail mail, text, etc.) to engage your talent pool – without looking like a stalker.

·         Grand Finale, we’ll deliver the top 5 ways to engage talent pools – and for each engagement method, we’ll list what the communication looks like, where to find the information and why doing it the way we recommend is the best practice.

Special Bonus: we’re even going to give you a monthly calendar of what to do and when to do it related to our list of 5 ways for you to engage your talent pool. It couldn’t be simpler than that.

 It’s time to make the talent pools you’ve built in your ATS actually like you and your company.  Join us on for October 3, 2013 at 1pm EST, “5 Easy Ways For Recruiters to Engage Talent Pools – Without Looking Like Complete Stalkers” and we’ll show you how.