2023 @LinkedIn Research Proves Compensation is Number 1 Priority for Employees! #GlobalTalentTrends

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LinkedIn Talent Solutions flat-out gets me! They recently released their 2023 Global Talent Trends report, and you all know I’m a nerd for talent data, and this report is always impressive. I encourage you to download and check out this report (2023 LinkedIn Global Talent Trends report).

Here are my takeaways:

  • Hiring is slowing down from its historic pace over the past few years.

While slowing, it doesn’t necessarily mean it’s equal across all industries and segments. Tech hiring has taken a huge hit, but hospitality, healthcare, and education remain challenging.

  • Internal mobility is taking a foothold in the consciousness of workers. We’ve always known that changing companies and jobs is very stressful. One of the most stressful things you’ll go through in your lifetime. So, finding ways to keep your workers by allowing them to move within the company is an excellent way to increase retention and job satisfaction. Interestingly enough, LinkedIn Talent Solutions found in this most recent report that older generations are actually finding more success with internal mobility than their younger counterparts, generationally. GenX experiencing the highest internal mobility rate of all the generations. Most likely, this is because the more experience you have and the deeper your professional network, the more desired you’ll be by other functions and departments within your own company.
  • We can finally erase the decades-old quote, “People don’t leave jobs. They leave managers”! I’ve always thought that quote was B.S., but people would show “academic” research to prove it. Well, now I can prove it’s wrong with this research!

SHOW. ME. THE. MONEY!

LinkedIn actually measured 15 priorities that employees value. Where did “Management” and “Leadership” fall in those 15? 9 and 11, respectively!

Also, another huge takeaway we’ve been trying to sell as thought leadership for the last two decades is great talent wants to work with other great talent. Actually, “Talent” as a priority, meaning, it’s important to you and your career that you work with other highly talented people, actually came in at 15 out of 15! We don’t care about that at all, in comparison.

“Security” will continue to raise up the chart as the economy slows and finding and keeping a job gets harder. It’s currently seventh on the list, but it was much higher in industries like Tech, which has been hit hard by job losses.

The report is jammed packed with amazing data and insights. Go check out the full 2023 LinkedIn Global Talent Trends report.

The Employment Lessons from the Tucker Carlson Termination

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This won’t be a political post. This post is about what we can all learn from a high-profile termination. Here are my rambling thoughts on the subject:

  • You will be fired if you make a mistake at work that costs your company $750,000,000. No matter how big and important you think, you are. You will also probably be sued by your employer in an attempt to recoup any money that can, although it’s probably pennies in comparison to your screw-up. Just know if you F’up that bad, someone will come knocking on your office door. It might not be immediate, but it’s going to happen!
  • Suppose you want to criticize your bosses, your company, etc. Don’t do that on a device that is being paid for by your company. It’s a work product, and it will be discoverable. We get so casual in our messaging nowadays, and it’s dangerous. Generative AI will make this problem much worse. At some point in the near future, companies will have AI looking at every single communication that is happening on every device it controls, and stuff is going to bubble up to the powers that be much faster. Start practicing having real conversations again on the phone or in person, especially if you want to bash your boss.
  • Let us hope this is just the beginning of companies and private citizens coming after news outlets that have gone unchecked for far too long in sharing half-truths and flat-out lies. There are thousands of examples of “journalists” ruining companies and individuals only to be wrong, and besides a back-page retraction, these journalists and news outlets almost never face the consequences. It doesn’t matter where you sit on the political spectrum. It’s hard to trust most news today because every story seems to have a spin.
  • If you get a message from a co-worker wanting to “bitch” about other co-workers or bosses, don’t respond back. Call that person, or go see them in person and let them vent. You’ll be doing this person a favor in not making it worse than it is already for them. And you’ll protect yourself by not leaving any trail that you even engaged.
  • From an HR perspective, the time I’ve seen high performers screw up the most is when they believe they are “untouchable.” When they think they are at the top of their game and can’t be easily replaced. This “comfort” becomes their weakness. The best time to coach a high performer is when they get all the praise for being a high performer. This is when you have a chance to reach them and warn them. It’s the don’t-let-this-go-to-your-head talk.
  • If your company or bosses ever want you to lie, you need to document that immediately. A great way to document that is to write up in an email exactly what happened, what date and time, and who was involved and send that to yourself, a confidant, and HR. Unfortunately, you probably need to quit your job and get out of that environment as fast as possible. If it’s verbal and can’t be proven, you don’t have a case, most likely. But you still don’t want to be caught in that circumstance or culture. Your career and life aren’t worth it.

We love to believe this is a Fox News issue. It isn’t. We are being lied to by every news outlet out there. Journalists are no longer held accountable for having real sources and telling the truth. There is a rush to be the first. To grab the headline. And in that rush, mistakes are made and rarely fixed. Damn, the companies and people they destroy. As long as they grabbed headlines, the destruction if justified in their minds. What was once a highly trusted career is now a joke.

I identify as Age-fluid!

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I would love to take credit for coming up with “Age-fluid,” but I’m stealing it from Chip Conley, who I saw speak at Transform a few weeks back. Chip was talking about age diversity and how only 14% of the F500 actually measure age diversity and how this is becoming a major issue in corporate America.

Now, if you would talk to my wife, she would tell you I’ve identified as “age-fluid” most of my life. I’m 53, but my humor is mostly that of a 12-year-old boy! Also, I refuse to believe that I still can’t do most of the stuff I could 20 years ago. While my body feels like it’s 80 some days, I still think I hang on the court with folks half my age.

For hundreds of years, we’ve known of this phenomenon where you have a mental age and a physical age. I’ve already said my “mental” age is way lower than my physical age, but it’s important to truly understand the impact this has on the diversity of our organizations. Because we also see the opposite. I’ve met many young people who were wise beyond their years and seemed to have an “old soul.”

Most organizations and hiring managers are biased toward those of a higher age. I don’t think that is shocking to anyone. Old people are still the ones we can be biased against, and no one thinks it’s wrong. We make jokes in meetings about someone’s advanced age all the time, and no one thinks anything of it. But in reality, this is no difference from someone making an old person’s joke than if they were making a similar joke against someone’s gender or ethnicity.

I actually love the concept of being Age-fluid.

If someone in our society can be gender-fluid and decide from day to day which gender they believe they are, then I can decide what age I believe I am. I mean there are advantages to every age. Being young is cool, but it also sucks because you don’t know what you don’t know. Being old can suck physically, but usually you’re also more confident in where you’re at in life. You know who you are and you’ve come to grips with it. Being a child is magical, but you don’t understand that.

Today I feel like I’m 36.

Why 36?

Hmmm…well, at 36, you can still feel great physically, but you also have enough time on this rock to have a bit of learning. I won’t call it wisdom, but you’ve made enough mistakes to mostly know how not to make them again. Doesn’t mean you won’t, but you know the path you’re going down and how it will most likely end.

At 36, you aren’t looking at the end yet. You also aren’t looking back at the “good old days.” You feel like you still have more life ahead of you, than behind you, and you’re still young enough to truly feel like you haven’t written the script for your life yet. You still have promise, and you’ve made a bunch of progress on where you want to go.

Yeah, today, I’m 36. I’m also about 12 for a few seconds at at time, depending on what memes my other 12-year-old friends are sending me!

What age do you want to identify as today and why? Hit me in the comments.

Job Advertising: Missed Opportunities and Easy Fixes

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My friend and exceptional journalist, Roy Maurer, covered my Job Advertising session at SHRM Talent 23 and this is an excerpt from his article over at SHRM. Check it out:

Hiring often begins with a job ad. And attracting the right candidates starts with thoughtfully developing a targeted, creative job ad that stands out. Unfortunately, the vast majority of employers still practice the “post and pray” approach—posting generic job ads on a careers site and hoping someone will apply.

“Job ads are meant to interest people in your jobs,” said Tim Sackett, SHRM-SCP, an industry veteran, technology expert and author of The Talent Fix (SHRM, 2018), speaking April 17 at the SHRM Talent Conference & Expo 2023 in Orlando, Fla. “Applying is an outcome, but the interest must come first. Great job advertising is not about getting more people to apply—it’s about getting the right people to apply.”

Sackett outlined some job advertising fundamentals to help attendees craft more effective job ads, best utilize their recruitment marketing budget and understand the latest job posting trends.

Job Description vs. Job Ad

Misunderstanding the difference between job descriptions and job ads has long been an issue, Sackett said. Many employers are copying and pasting the job description—an internal document—right into the external posting for the job ad. But job descriptions and job ads are fundamentally different and require different treatments.

“The ad is designed to attract. It sells the job. The description describes it. One is created by recruiters [to attract applicants], and one is created by HR with compliance in mind,” he said.

“Recruiters must become more like marketers,” Sackett added. “Your job ad should be mission- and vision-driven. It should not be compliance-driven. You can have fun with it. You can be creative. Think about what it would take to get someone to apply. It’s certainly not a bulleted list of requirements.”

He recommended getting content ideas by asking people already in the role:

  • What do you like about the job?
  • What about the job challenges you?
  • How would you describe this job to someone with no knowledge of the industry?

Sackett said that including a video component is essential. “Simply with the addition of a short video in the ad, 46 percent more people will apply. Even if the video is awful. And every ATS [applicant tracking system] has this functionality.”   

Salary Range or Not?

The majority of employers are not yet required to add salary ranges in job ads, but doing so is another surefire way to attract candidates.

“If you can put the salary in the job title, you will get seven times more candidates applying for that job,” Sackett said. “Even if the posted range is under market, more people will apply. People want to know what they will be paid.”

The most common reason employers hold off on adding salary ranges is to avoid upsetting current employees who may not be making as much as a new worker, Sackett said.

Lowest and Highest ROI

Sackett said employers get the lowest return on investment (ROI) from their careers sites. “If you don’t advertise your career site, no one knows to go there,” he said. “You can spend time and money building a beautiful career site, but if you don’t advertise your brand to get people to go there, it’s like putting a billboard behind your building and wondering why no one sees it.”

He said that an employer’s highest ROI is its ATS database full of past candidates. This should be a gold mine of potential employees.

“The message is that if they are not hired, they are…

Check out the rest of the article over at SHRM.

TA Tech Vendors, You all are sleeping on #SHRMTalent!

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I just returned from the SHRM Talent Conference in Orlando, and while it’s growing and getting bigger, I was somewhat shocked at the lack of big-name TA Technology vendors in our space who weren’t there.

The argument from the vendor community has been, “Well, Tim, SHRM Talent doesn’t have enterprise buyers.” The thought is that SHRM’s audience is roughly 65% SMB HR professionals. This is when the vendor community shows their lack of math skills. Or really it’s their marketing teams, so I guess we should probably have lower expectations on math skills.

Let me give you some personal data from my 2023 SHRM Talent experience. I was told there were 2300 participants at SHRM. It definitely felt that way. I had two sessions there that were packed with TA professionals, and the rooms were big (500+).

My connection numbers from SHRM Talent 2023:

Total LinkedIn connections: 163 (90% TA-specific titles)

Total downloads of an eBook offer: 141

NPS score of my talks (this is just bragging): 87%

Title level of connections by percentage: Over 50% were “Manager” or above. Of those, over 25% were “Director” titles and above.

Of the 163 connections, how many came from organizations over 5,000 people? 68 and 26 were from organizations over 20,000. Including Toyota, Boeing, Siemens, Johnson and Johnson, Gannett, large universities, large health systems, banking and finance, state and fed gov’t, and large franchise organizations.

In one of my sessions, I asked how many folks were using Workday Recruit, and more than twenty hands went up. There were massive amounts of Greenhouse users, Paradox users, and HireVue users. None of those brands cared to show up. These are some of the biggest brands in our industry.

The SHRM Talent Attendees Are My People!

They are in the trenches, real talent acquisition professionals doing the work and using the tools. They are leaders of TA in organizations that are spending real money and buying technology. In my sessions, these professionals stood up and spoke about the tools they were using. The vast majority are desperate to find recruiting technology to buy, and they believe they have limited options because they aren’t being sold options.

I get asked weekly, by recruiting technology vendors, how they can get connected to our potential buyers. Every single time I tell them they have to get out and put themselves in front of them. It takes time to build the pipeline. People have to see your brand multiple times before they buy. They just don’t get an email and buy. I tell them to go to SHRM Talent, but most don’t listen.

The SHRM Talent Conference continues to grow. When I went a few years ago, there were 50 vendors at the expo. This year there were 100. Next year, it’ll be bigger. The reality is SHRM Talent is one of the only talent acquisition-specific conferences in the US that is really delivering content for TA leaders trying to get better. The sessions aren’t sold to vendors like most conferences in our space.

We (Talent Acquisition) need a great conference in our industry. SHRM is getting close. Having the great TA tech companies show up would definitely put it over the top. It’s a huge miss for the attendees who are there not to have access to all the great tech.

SHRM Talent attendees are the top 10% of talent acquisition professionals in the world. Why? Because they are few who made a conscious commitment to investing in their development. To be at the forefront of TA. To be interested in what’s next. To be open to new ideas and new technologies. You won’t change my mind on this. The vast majority of TA professionals in our industry just show up and do the job, and don’t look for further development. These folks did and I celebrate you.

I want to know how the sausage is made.

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I’m a curious person. I’m sure I drove my parents crazy as a boy. I was that kid who asked “why” a lot. It’s in my nature to want to know how stuff works and why things happen. I like to be in the know.

Growing up, my Dad would say, “no one wants to know how the sausage gets made.” Because, as it turns out, the process of making sausage is gross. There are a lot of parts being used. The theory being if people knew how the sausage gets made, they wouldn’t want to eat it. But sausage is delicious, so it better not know and just enjoy. Dumb and happy.

I want to know how the sausage gets made. It doesn’t stop me from enjoying it.

I tend to enjoy being around others who have the same mentality. I like people who are intellectually curious. I find myself drawn to that personality type. I also find myself withdrawing from the opposite. Anyone who says, “Well, I don’t care, it tastes good, and that’s good enough for me,” perplexes me. I know I shouldn’t, but I tend to question their intelligence. How the heck could you not care? Why don’t you want to know? Aren’t you even a bit curious?

Of course, this is rarely about the sausage!

When I look at the people in my life who are super successful, they all share this trait. They are curious to a fault. They want to understand things. They want to learn new things. They have the desire to see things work better.

This doesn’t mean that all of these things they can fix. But they have the knowledge of why it’s broken and what they can do or not do to make it better. Just being curious isn’t a superpower. If you add in self-motivation and some intelligence, well then, that combination might be a superpower!

So, how do we find folks who are curious?

I heard a hiring manager recently ask this question, and I kind of love it:

“Tell me something new you learned in the past three days.”

For those who are curious, we are learning new stuff every single day! So, just picking one from the last three days isn’t as hard as it might sound on the fly. Just yesterday, I went down a rabbit hole on how to eliminate ground bee nests using dry ice and the science behind it (BTW – don’t try this at home, it doesn’t work well).

So many questions. Why bees? Why dry ice? It turns out I hate bees. It’s spring and getting warm, so why not be ready? Dry ice? I don’t know, it sounded different, and maybe it’s as effective as using chemicals since I have dogs. See, you can learn more than you want to know!

My grandmother would always say, “Curiosity killed that cat.” Again, you can tell my entire family got sick of me asking questions. But I also don’t like cats, so it didn’t bother me much. We tend to have a problem with people asking too many questions. Certain people become wary of those asking too many questions. As parents, we become frustrated with answering questions from our kids over and over. I actually love little kids who ask a million whys! It’s like a game to see how far I can string them along.

As we look at talent, especially this spring, in trying to decide between a bunch of entry-level talent that all looks the same on paper, I believe those who are curious need more consideration. The world is filled with people who will follow commands and not ask why. What we need is a few more people asking why.

Generative AI and ChatGPT RoundUp in TA Tech! (Video)

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My friends Madeline Laurano, Kyle Lagunas, and I had a big conversation about all the recent generative AI announcements happening in our industry.

We are going to hear about so many more announcements coming the rest of the year, and we’ll try to keep everyone updated as they come in.

If you haven’t had a chance to go out and test ChatGPT go do it! It’s super simple to login into Open.Ai and get an account.

Zagging when others are Zigging.

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It struck me yesterday while I was on my 7th call of the week, where everyone wanted to talk about ChatGPT and Generative AI, that there is an opportunity here. And not the opportunity that everyone VC is running around like zombies trying to invest in any stupid idea that has “Chat” or
“GPT” in the title.

“Human connection is the luxury of the future.” – Tim Sackett, 2023

I’m sure this isn’t a new idea. I don’t know when or where, but I know I’ve heard others say similar things to this in the past. It just seemed to hit me today. This is even more true in our world at this moment.

I love tech. I love generative AI tech, like GPT. I’m a nerd for this stuff, playing around with it every day. More millionaires will be created in the next 18 months from GPT/Generative AI than at any other time in history because this tech will be so transformative to everything we do. I believe that.

I also believe this tech will do some harm. It will hurt some experiences. Those experiences will be faster and more efficient, but also, at the exact same time, feel less.

So, the “Zag” opportunity is first to understand those opportunities. Who will want or need human interaction or connection vs. AI/Robot connection? What will be the value of the human connection vs. that of the robots? I think in my world of HR and TA tech. There are a lot of these human opportunities. For some brands, not delivering a full AI experience and adding humans into the loop will be a competitive advantage.

I’m a Delta Diamond (humble road warrior brag), which only means I fly on Delta way more than the average person. Because of my flyer status, I get a special number to call when stuff goes wrong in my travel. Whenever I’ve reached that number, someone has picked up or called me back in minutes. My sons are like Delta Silvers, the lowest flyer status. I hear the stories of them waiting hours to hear from Delta when they need assistance.

Some might call that privilege and believe everyone should have that same level of access. Those people are wrong. I’m a top customer of Delta. I go out of my way to fly Delta because of my status. It’s super rare that I’ll fly another airline. Most fliers seek the cheapest ticket, and the service should match that desire. I’m loyal. My service should be elevated to reward my loyalty to the brain. My experience matters more than someone who isn’t loyal to the brand. Delta makes more money exponentially from me as a customer than most customers.

Many company executives will say that their employees and their future employees (their candidates) also deserve an elevated level of experience. That experience might include all kinds of efficiencies and AI allowing them to get what they need quickly. That experience also might include the hotline to a real person. A person who knows the brand well. Who understands the importance of your position as an employee or a candidate?

Even today, we live in a world where many times, it’s hard for us to speak to a real human when we actually need and want to speak to a real human. The “Zag” ensures that human connection can happen at the right exact moment when it is needed and wanted. It’s not about delivering a smart robot that can answer more questions.

I speak to executives all the time that will tell, almost to a person, that “our talent, our employees, are our most important assets.” Then they show me how they’ve jammed technology between the employee and a great experience, making it a not-so-great experience. Technology should be a conduit to a great experience. Often it’s replacing an average experience and making it a different but still average experience.

We need to keep asking ourselves what is uniquely human about our experience that we want to preserve and how AI can help us make that human connection even better. Even stronger. We have an amazing opportunity to be more human, but only if we design the world we want.

Welcome to the age of average

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It seems like I keep having these Matrix-like experiences where I see the same thing repeatedly. The world has turned into a meme of an average housewife wearing their Lululemon crossbody fanny pack, Veja sneakers, or Ons (you pick), carrying your Stanley thermo cup, and driving your white SUV that looks like every other SUV.

We can make fun of this image because of how accurate it is. But really, we’ve all turned into this. My buddy KD makes fun of me for my propensity to buy shoes and clothes targeted to me on Instagram before he has the chance to buy them. IG knows if they target me, I’ll buy, and share with KD, who will cherry-pick the best buys after I try them!

If you look at sites like Pinterest, every kitchen looks the same. White cabinets, barn wood floors, and stainless steel appliances. The bedrooms all look the same. The bathrooms all look the same. Our houses, our vehicles, and our clothes all look the same. We have this desire to look like everyone else in every aspect of our lives. I’m no different.

This also extends to our professional lives.

I’ve been saying this for years, but employment branding professionals and agencies are basically just reproducing more of the same. There is very little differentiation from one employment brand to the next. Oh wait, you mean you are also an employer of choice?! How can that be!? You have great benefits, care about your employees, and are building an inclusive culture that values differences! As long as those differences match our differences, making us all the same.

I used to think the only unique employment brands were unicorn companies (Google, Tesla, etc.), but even those brands are all the same now.

We basically offer the same benefits, same work environment, same compensation, and same jobs. The only thing that actually might be unique is some micro-cultures hidden within the broader corporate culture, which is basically the same as almost every other culture. We offer average jobs, in average companies, for ordinary people. Yes, your people are ordinary because that’s exactly what you recruit. You definitely don’t recruit out-of-the-ordinary people. They would never make it through your hiring process!

By the way, I don’t have a problem with ordinary and average. We went through an entire generation who is desperate to think they’re unique butterflies, but by all of them being unique butterflies, it made them all average and ordinary. In the corporate world, we love the ordinary, and we hate outliers.

Generative AI will compound this issue, not make it better. ChatPGT and the like will push us further down the average and ordinary rabbit hole. Creatives will use AI to do their creative work, which will create the same thing repeatedly but faster. AI will learn what we like and produce more of it but in different colors and flavors. Original thought will become mass-produced thought.

How do we get out of the age of average?

Embrace the weirdos. Listen to the crazy ideas and actually try some of them. Tell your candidates and employees the truth. No, the real truth. Be willing to take some criticism over the stuff you tried that failed. As an employer, you are gaining nothing by being like everyone else. Be someone no one is. Some will hate you. Some will love you. Most won’t pay attention. Your goal as an employer isn’t to attract everyone. It’s only to attract the few folks who you truly want and who want you in return.

Does their crazy match your crazy?

We work so hard to try and hide our crazy. Then we are shocked when someone opts out of working for us and turns over. The best work cultures filter in and out with the same ferocity. If you welcome everyone into your work you’ll also be showing a lot of people the door at some point.

AI isn’t racist. You are.

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I’ve been on the road and super busy over the last few weeks and haven’t written anything in a minute. So, hold on tight. I have some stuff floating around in my brain that needs to get out!

It’s conference season, and I’m hitting a bunch of them. So far, one thing everyone wants to talk about is ChatGPT and Generative AI. You guys know I like to educate you on this stuff, so GPT and Generative AI are basically the same thing. GPT is the OpenAI generative AI large language model, which is basically owned by Microsoft at this point. Google has Bard as their generative AI, and while they are built to be similar, Google is currently behind Microsoft by a lot. We all expect them to catch up.

One of the biggest issues around generative AI is there are a lot of ethical issues with the use of AI. From folks being concerned with bias in AI to the elimination of jobs that humans currently do to the spread of false news and ideas that seem very real.

“Tim, AI has bias! I read an article in the New York Times! Didn’t you see the lawsuit against HireVue?” It’s one thing I hear in the HR community a lot. Most folks, who don’t really understand AI, love to believe AI is biased! It’s kind of funny when you actually explain to them the reality. Currently, no one is using Generative AI (ChatGPT) in their HR Tech stack. Many are using “Conversational AI” in their stack, which is like old-school chatbots went to college and got smarter. Conversational AI is AI with guardrails. All the responses are built purposely so you actually know anything the bot might answer. This type of AI is incapable of being racist.

So, where does the biased/racist talk come from?

Early machine learning models. Machine learning has been the big buzzword in HR tech over the last 5-7 years or so. Some of the first tech companies to build ML into their tech had some backfires. For the record, the Hirevue thing was one of these issues while testing the potential of using facial recognition as a way to determine if any facial attributes could be used as a potential attribute in helping a company select the best talent. Turned out the machine learning model actually had a really hard time deciphering dark faces over light faces. It was quickly found out and shut down and never used again. But people still pull that one example from five years ago as the only example of AI being biased.

The reality is machine learning learns human preferences. So, when you say your AI is racist, all you’re saying is you, yourself, are racist. It learned your behavior and mirrored it back to you! That’s the funny part! Think of AI as a baby. A baby that can learn a lightning-fast speed. But if you teach your baby bad things, it’s going to grow up and do bad things! Unless the folks who build the AI actually build in guardrails and audits to constantly check that the AI is learning and producing the “right” things. Which is currently the situation. If fact, to Hirevue’s credit, from their early learning, they are leading the industry in building ethical AI policies and third-party to ensure their AI is as biased-free as possible.

Here’s the reality in 2023.

I’m way less concerned with my AI being biased than I am of Jim the hiring manager making the final selection of each hire! I can actually audit and control my AI’s bias. I can not do that with Jim! Goddamn, you Jim!

I actually was on a panel recently with an AI professor from Stanford who said, regarding bias in AI, that in reality, every time you add a human into your process, you add bias. But when you add AI into your process, you eliminate bias by comparison. That made my head turn! Because we love to think the opposite. For some reason, we have a lot of pundits in our industry trying to scare people away from AI in HR. I’m not saying anyone just blindly go forward with AI in HR. Go into it with eyes wide open, but don’t go into it with fear of what AI was five years ago.

I’m fascinated by where and when we’ll see massive usage of generative AI in HR. It’s going to take some time because most HR leaders and legal teams aren’t really excited about using a tool where they have no idea what the response might be to a candidate or an employee! But, I do think we’ll continue to see massive adoption of conversational AI within our tech stacks because there is much less legal risk and, as I mentioned very little risk of bias.

Do we still have ethical issues in AI? Yes. Generative AI is very new, and there is so much we don’t know yet. The use cases are massive, and we’ll begin to see, almost immediately, tech companies testing this in certain parts of your processes to help automate tactical things. The one major ethical issue we’ll have is when we start asking models like GPT questions, and we get answers, and we don’t really know how those answers were gathered or who had an influence on those answers behind the scenes. Because if someone behind the scenes in OpenAI manipulated the AI to answer a question in a certain way over another, we now have to question every answer and who’s pulling the strings behind the curtain.

It’s exciting to think of the possibilities, but we still have a ton to learn. More to come. I’ve got this AI bug now, and I think it’s going to dominate our space for a while!