Monthly Archives: September 2015

Top 10 Ways To Use Glassdoor For Good (not Evil)

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Let’s face it. HR pros have a long history of being uncomfortable with sites like Glassdoor.com. After all, the only people that use Glassdoor.com and sites like it are disgruntled ex-employees that you fired, right?

Wrong. It was wrong 5 years ago, and it’s horribly wrong today. Rather than view these types of sites as a threat, smart HR and Recruiting pros are learning how to use the reputation/rating sites to manage their employment brand, connect with candidates and make better hires.

The days of the employment brand strategy with scripted photos, smiling faces (just the right amount of diversity!) and PDFs are over.

That’s why we’re going deep on reputation sites like Glassdoor in the September version of the FOT Webinar entitled, Top 10 Ways To Use Glassdoor For Good (Not Evil). Join Kris Dunn and Tim Sackett from Fistful of Talent on 9/17 at 2pm Eastern, and we’ll hit you with the following:

– How the the yelp-ification of America—the trend towards consumer-based reviews in almost every area of our economy—is changing the way employees and candidates think about job search and employer brands. It’s second nature for your employees to rate a restaurant, a book or a movie online. That means that employees of all types (not just the ones who want to complain) are more willing than ever to participate in your brand through user review.

– We’ll cover the 5 Biggest Myths about company reputation sites like Glassdoor and tell you which ones are completely BS and which ones you actually perpetuate by not fully engaging on sites like Glassdoor. We’ll hit the usual suspects here: “The only comments are from the bad employees”  and “The salary data out there isn’t factual,” and tell you why things have changed. More importantly, we’ll cover how you actually may make the myths a reality by not fully engaging on reputation sites.  Think about that last sentence: You’ve got to be in the game to influence the game.

– Last but not least, we’ll give you a 10-step playbook on how to engage on reputation sites and become more of a Marketer as an HR/Recruiting Pro.  It’s true—you wouldn’t have read this far if you didn’t want to learn more about how to use reputation sites like Glassdoor to maximize your company and your career. We’ll help you get started.

The outside world now has a huge say in how your company/employment brand is perceived, whether you engage or not. FOT thinks you should engage.  Join us for Top 10 Ways To Use Glassdoor For Good (Not Evil) on 9/17 at 2pm Eastern and we’ll show you how.

(FOT Note: Glassdoor is sponsoring this FOT webinar. We’re happy to have them as a sponsor and, true to their commitment to transparency, they’re letting us talk about the myths and a lot of other realities HR and Recruiting pros have experienced related to Glassdoor—without restriction. That type of balance makes them a great partner.  Join us and we promise you’ll get a balanced view—no sales pitch—as well as an insider’s guide to how to use sites like Glassdoor to become a better marketer as an HR/Recruiting pro.)

Fill out the form below to register today!

The Top 20 Branded HR and Talent Pros: Meet Arie Ball from Sodexo

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Let’s face it – Fearful of the spotlight and conservative to a fault, HR pros generally aren’t the best examples to look towards when it comes to professional branding. Kris Dunn (Kinetix RPO, The HR Capitalist) and Tim Sackett (HRU Technical Resources, TimSackett.com) think that needs to change.  That’s why they created this series – The Top 20 Branded HR Pros(sponsored by the team at Glassdoor).

KD and Tim searched the globe for HR Pros who used the tools at their disposal (writing, speaking, social and more) to brand themselves in the HR space, but limited the results to actual practitioners in the areas of HR, Recruiting and Talent Management.  No consultants, no vendors. They found out well-branded HR pros who are actual practitioners are hard to find.  

Tim and KD are running the Top 20 they found here on the HR Capitalist and at TimSackett.com.  No rankings, just inclusion in the list and some notes on why.  There are at least 20 well-branded HR Pros in the world.  These are their stories. 

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I’m not really sure where Employment Branding started, who the first company was, etc. What I know is one person pushed Employment Branding over the edge and made it cool!  That person was Arie Ball, the Vice President of Talent Acquisition at Sodexo.  That is one major reason Arie was selected to the list of the Top 20 Branded HR and Talent Pros in the world!

Sodexo isn’t sexy.  There is nothing about their jobs that are sexy. But, Arie and her team found a way to make Sodexo sexy as an employment brand! She showed all these other companies how to do it, when no one knew how to do it! Arie took over TA for Sodexo eleven years ago, and started doing things no one in the industry was doing from a branding perspective.

Here is Arie Ball’s player card:

Glassdoor Top 20 - ARIE BALL

 

 

Arie is a great writer and contributes frequently to Sodexo’s career blog and has over 3500 followers on LinkedIn publishing platform.  She, also, might be the most quoted Talent Pro in the world around employment branding!

On the speaking circuit at HR and TA conferences Arie is a star. She’s done just about every one you can imagine, because everyone wanted to know the Sodexo story.

Where Arie might be tops of all the Top 20 on our list is as a Brand Ambassador.  I think more people know the Sodexo name because of Arie than any other single thing the Sodexo marketing folks could have ever done! She was the first to have all of her team add the Sodexo logo to the social profile pics. Which seems small now, but it branded each of them as Sodexo brand ambassadors. Almost everyone followed her lead across all industries!

Arie also was one of the first corporate HR/Talent Pros to show us all how to use Twitter for talent acquisition.  It’s part science, part art, mixing in great content, jobs and just enough personal to make people want to connect and interact. Over 8,000 followers and over 8,000 tweets, Arie is one of the few TA executives who is real and active on Twitter.

Arie and her team have a great LinkedIn presence. While the majority of her team’s hires will never come off of a site like LinkedIn, the company is huge and their ability to leverage the LI platform as a sourcing tool for their professional is very impressive.

I do have to say Arie has yet to personally leverage Instagram for her personal or professional branding. She has over a hundred followers, but zero posts!  Which makes you wonder, who are the hundred folks who wanted to follow her with no pics! I’m sure she’ll kill it with this platform as well, just give her a little time.

Congratulations Arie on your selection to Glassdoor’s Top 20 Branded HR and Talent Pros.  You have taught us all so much on how to brand ourselves and our organizations. The industry thanks you!

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The Top 20 Branded HR Pros is brought to you by Glassdoor, who invites you to attend the Annual Glassdoor Employer Branding Summit on September 25th, where a stellar speaker lineup of industry experts and thought leaders exploring the intersection of employer branding and talent acquisition, the candidate experience and employee engagement. 

Tickets are sold out, but wait!  You can attend the livestream online featuring studio coverage with Kris Dunn and Tim Sackett by registering here (click to register).  Fun and games are sure to be a part of that coverage.

What if a drug could save your career? Would you take it?

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It seems like daily we are bombarded by stories coming out in the media of professional athletes who are caught taking performance enhancing drugs.  They risk their entire career by taking these drugs and getting caught. This week and next NFL teams will cut down their rosters, and many players will lose the one job they’ve worked their entire life for.

I’ve often wondered if I was in that position, being a professional athlete making millions, would I take PEDs to sustain or grow my career?  I can’t initially say I wouldn’t.  I’m always thankful for not having been put in that situation. I’m extremely competitive; I’m not sure I would have the will power not to take PEDs if I thought I was failing.

Slate had a great piece a while back about a former professional football player, Nate Jackson of the Denver Broncos.  Nate was a tight end and was cut from the roster after 6 years and turned to PEDs to get back:

“I sit down in my locker for the last time. It was always a bit out of sorts, full of clothes and shoes and tape and gloves, notebooks and letters and gifts. Do I even want these cleats? These gloves? These memories? Yes. I fill up my box. Six years as a Denver Bronco. Six more than most people can say. Still feels like a failure, though. So this is how the end feels? Standing in an empty locker room with a box in my hand? Yep. Now leave.”

That’s it, right?  It’s the fear of losing all that you have.  It doesn’t matter if you’re rich or poor, fear of losing what you have is a powerful adversary.

I’ve seen a grown man, with a wife and children, and a strong member of his church, sit in down in front of me and lie to my face, because of this fear.  You don’t have to be a professional athlete.

I completely understand this fear, and why athletes do PEDs.  So, I’ll ask you the question, if tomorrow you had a choice, lose your job or take a drug that will save your job, would you do it?

Hit me in the comments.  I have a feeling many people will say they wouldn’t.  I’ll let you know right now, based on my experiences, I’ll be skeptical.

Saying you wouldn’t tells me potentially two things about you:

  1. You don’t have fear of losing your job because you have another source income (I run into a lot of women who ‘become’ consultants and talk about how you have to ‘do what you love’, all the while having a husband who is paying the bills);
  2. You lack self-insight and/or haven’t ever experienced this fear of loss.

I guess, in a round about way, I answered my own question about what I might do facing the end.  Fear sucks – remember that HR Pros.

T3 – @Betterific

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This week on T3 I’m taking a look at the innovation management platform, Betterific!  Betterific is a crowdsourcing, communication platform that allows employees to present and share ideas, and those within the company to communicate on each others ideas.  It can also be used as an idea generation tool for those in your organization looking for new ideas and innovation to what you already do.

Let me give you an example of how this could be giant!

I worked at Applebee’s (which is true, but the rest is for example purposes!).  We had thousands of restaurants world-wide.  In a franchise environment, the more consistency and continuity you can get from location to location, the more profitable your company will be. When you go into an Applebee’s in Time Square, you expect the same great burger, hot fries and cold beer, as you would get in Albuquerque. If it’s not, it hurts the whole brand, because people don’t know what to expect.

Applebee’s isn’t selling mastery cuisine.  They’re selling great burgers, hot fries and cold beer. They’re selling safe, middle of the road, we know what to expect, it’s going to be a good meal at a decent price.  What you find when you have two thousand restaurants is that some locations find better ways of doing things that the corporate office didn’t know.  The problem is their is no good way to share these ideas and innovations in a franchise environment, or even over so many locations.

Then comes a technology like Betterific.  Betterific’s platform allows locations, employees, the corporate office, etc. to share ideas amongst each other, and it also allows a manager, a certain location, the corporate headquarters to go out in search of the best way to do current stuff, or even new ideas they’re thinking about doing.  Now, instead of leveraging some data from a handful of ‘test’ locations, you get to leverage the knowledge of your entire company!

To me, this is what Betterific is all about, Best Practice sharing at it’s finest, in real time!  When I was at Applebee’s we encouraged best practice sharing, but many times it would take months or years before we could spread this across two thousand locations. What if we could have done it in a week or hours!?

Betterific also employees some gamification aspects which rewards the users for being active in the platform, the quality of ideas, etc. Let’s encourage everyone to use it, but also let’s encourage quality usage as well.  Many times in communication platforms like this, you’ll see a few people hog the conversation. The gamification component rewards those super-users, but also encourages them to share quality information, not just everything.

There is also a follow up mechanism which shows all those using the system what is happening with the knowledge and advice being share. Is the thread closed? Is it something we are considering in the future? Is it something we are going to act on now?  This feedback loop is critical to keep your employees involved and sharing on an ongoing basis.

It’s quick and simple to get started.  You don’t have get IT involved. This is something HR can roll out and test pretty easily with your operations team, or start a leadership exchange, etc. You could even test it within your own department to see how it works. Take a look and give it a quick demo, might be something to really help you energize your employees into sharing great ideas and feedback with each other.

The Top 20 Branded HR and Talent Pros: Meet Joel Peterson from Goshow Architects

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Let’s face it – Fearful of the spotlight and conservative to a fault, HR pros generally aren’t the best examples to look towards when it comes to professional branding. Kris Dunn (Kinetix RPO, The HR Capitalist) and Tim Sackett (HRU Technical Resources, TimSackett.com) think that needs to change.  That’s why they created this series – The Top 20 Branded HR Pros(sponsored by the team at Glassdoor).

KD and Tim searched the globe for HR Pros who used the tools at their disposal (writing, speaking, social and more) to brand themselves in the HR space, but limited the results to actual practitioners in the areas of HR, Recruiting and Talent Management.  No consultants, no vendors. They found out well-branded HR pros who are actual practitioners are hard to find.  

Tim and KD are running the Top 20 they found here on the HR Capitalist and at TimSackett.com.  No rankings, just inclusion in the list and some notes on why.  There are at least 20 well-branded HR Pros in the world.  These are their stories. 

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One of the coolest things about working with Glassdoor on the Top 20 Branded HR and Talent Pros has been I get to meet and introduce you to some pretty great people.  Today is no exception to that!  Joel Peterson is our next great pro on the Top 20 Branded HR and Talent Pros!  Joel is the Director of HR for Goshow Architects the largest woman-owned architectural firm in New York City.

Joel is the Social Media Director for the New York State Council of SHRM and Master’s graduate in Acting!  What? Acting? Yeah, that makes him perfect for working in HR!  Here is Joel’s player’s card:

Glassdoor Top 20 - JOEL PETERSON

 

Joel’s player card is solid across everything!  He’s like a five-tool baseball player, he doesn’t have a weakness when it comes to branding himself as an HR professional. As a writer Joel started a very blog series on SHRM called Life as a HRDEPT1, to help others like him that were running HR as a department of one. Joel was also on the SHRM National blogging team this summer in Las Vegas.

As a speaker Joel is involved with local and state level SHRM meetings, various industry events and his own little video project called #AuthenticLife, check it out:

Joel is what we like to call Twitter famous, Tweeting over 23,000 times!  You can connect with him on Twitter at @Joelyoh. What does he tweet about? All the stuff that makes HR cool, if that’s possible! Plus, he gets involved with a ton of the twitter chats around various HR topics. Like many of our Top 20, Joel has found out how to leverage the power of LinkedIn.  He has close to a thousand followers following his posts on LI, where he cross promotes his SHRM series HRDEPT1.

Joel is one of the bigger users of Instagram in our Top 20 list with over 600 followers and almost 800 posts.  Joel utilizes Instagram to share and promote one of his passions outside of HR, the Special Olympics, where he was on the technology team supporting the World Special Olympics in LA this past summer.

Congratulations Joel on making the Glassdoor’s Top 20 Branded HR and Talent Pros in the world!  Make sure you connect with Joel, you shouldn’t have a hard time finding him!

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The Top 20 Branded HR Pros is brought to you by Glassdoor, who invites you to attend the Annual Glassdoor Employer Branding Summit on September 25th, where a stellar speaker lineup of industry experts and thought leaders exploring the intersection of employer branding and talent acquisition, the candidate experience and employee engagement. 

Tickets are sold out, but wait!  You can attend the livestream online featuring studio coverage with Kris Dunn and Tim Sackett by registering here (click to register).  Fun and games are sure to be a part of that coverage.