Category Archives: Branding

I Really Don’t Give a S&*t About Your CEO

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Getting ready to go to The HR Tech Conference in a few weeks.  I’m totally jacked up to see all the new HR geeky tech stuff!

For those who haven’t been, as a blogger/media type to a conference, let me give you a little behind the scenes.  As an ‘invited’ guest blogger of the HR Technology Conference, my personal information is released to all those vendors who are attending.  This is so those vendors and I can schedule some time together.  They tell me how great their stuff is, and the hope is I’ll be so impressed that I’ll write about it.  Once I write about it, you (my savvy reader) will then go and buy this product.  That’s the game.

Here’s what you probably don’t know.  This ‘process’ of setting up these meetings happens mostly through emails coming from PR firms that the HR vendors have contracted with.  The emails usually have a title like: “Come meet PeopleWankers CEO at HR Tech!”  The body of the email talks about how great of an industry veteran the CEO is, how they are leading their company into the future of HR tech, what is new and exciting about their product, etc.

Here’s my issue.  I don’t care what your CEO has to say.  Let’s be honest, most CEOs are so removed from the actual daily, end-user, product experience they have no idea what actually happens after install!  The real job of the CEO is to make investors feel great about the millions that are being spent in bringing this product to market.  I don’t care about that.  I care if your product actually works. If it actually makes the job of HR, Talent Acquisition, Operations, etc.  more efficient and more profitable.  You want to know something else, the CEOs at these literally look like they are being tortured! They hate these briefings.  Is that really how you want your product presented.  Bored to death CEO with an overly caffeinated PR and Sales person trying to cover up for the complete shit show that’s going on in front of me.

The person I really want to meet from your company?  One of your clients who is currently using the product!  Find one of your companies champions, fly them into the conference, have them stop on their way from the airport at a convenience store and pick up a 20 oz. Diet Mt. Dew, and let’s sit down so they can show me how they use the product and how it has changed their life!  That’s what my audience really wants to read about.  They want real life.  It’s okay that your product isn’t perfect, we don’t expect it to be, we just want to know how it might work for us and if it would be a fit.  The CEO can sit with us if she wants!  It might be the most valuable time they spend at the conference.

So to Summarize how to talk to Timmy at HR Tech:

1. Cool Product or Service

2. Real user of product

3. Diet Dew

Seems really easy.  Alright, I need to get back to going through 300 emails about meeting lame CEOs…

 

$43/hr Fast Food Worker!

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There is this new, hip burger joint in Detroit metro called Moo Cluck Moo (alright, it’s a SmashBurger knock-off) which is becoming famous for paying it’s workers a minimum of $15/hr.  Okay, it’s not $43/hr, but the title was to prove a point and ask a question.  If you haven’t eaten at one of these new burger joints – they’re great! I mean great if you love a great burger, fries and shake and a ‘fast food’ meal bill of $50 for a family of four!  BTW – the sweet potato fries at SmashBurger will be on my death row menu.

How much should a fast food worker be paid?

Is $15/hr really a living wage?

$15/hr equates to about $30,000 before taxes.  Take out taxes,  health insurance co-pays, etc., and for arguments sake, let’s say that $30,000 is now $22,000.  $22,000 is fairly realistic, right?

So, $22,000 is about $1800 per month.  Let’s break down the expenses:

Crappy Apartment – $600/month

Crappy car payment – $250/month

Crappy car gas – $200/month

Crappy car insurance – $100/month

iPhone 5 – $100/month (you know this is true!)

Crappy Apartment utilities (electric, gas, cable) – $150/month

Food (other then your fast food meals you get while working) – $300/month

That’s $1700.  Let’s say we’ll leave the extra $100 for emergencies.

Is this living?

Now, let’s look at it from McDowell’s standpoint.  Unlike their ‘fast food’ friends at Moo Cluck Moo – which average check for a family of four is north of $40.  The average check for a family of four to eat at McDowell’s is probably closer to $25.  That extra $15 per check – does a lot.  It definitely makes it easier to pay $15/hr.

My point isn’t that we should be paying fast food workers more.  Someone choosing a career in the Fast food arts shouldn’t expect to make a ‘living wage’, they should expect to make a wage you can’t live on.  I love that Moo Cluck Moo is pushing the envelop in paying service workers and showing others that it can be done, on a small scale.  Can McDowell’s do it?  They could.  Are you willing to pay $15-20 more per meal for your family to eat at McDowell’s?  No, you’re not.  You will at Moo Cluck Moo – because it’s cool and hip and good.  But you can’t do that all the time.  It’s not sustainable on your living wage as a teacher, or accountant.  So, you sometimes have to go the cheaper route and eat at McDowell’s.

Simple economics will tell us that selling $.99 Double Cheeseburgers does not allow you to pay your hourly staff $15/hr and stay in business.  Charge $5 for that Double Cheeseburger and you can now pay $15/hr wages.  You will also have a drastic decrease in customers, so you’ll have to layoff most of your staff.  But those who remain will certainly be happy making $15/hr!

You can’t have it Fast — Good — and Cheap.  You must give up something.  Want McDowell’s to pay their workers a ‘living wage’?  Show them you won’t go away in droves when they double their prices.  You won’t do that.  If you won’t change — why should they change?

 

 

Do you follow terminated employees on Twitter?

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Did you see what Mike Tomlin, Pittsburg Steelers Head Coach, did last week to the players who didn’t make the final cut of the team?

Here it is from Deadspin: ”

This is pretty much the perfect 21st century NFL story, pairing the coldly impersonal nature of personnel moves with the vapidity of social media relationships. After the Steelers made their final roster cuts, head coach Mike Tomlin promptly unfollowed them on Twitter.”

First, let me say, I love this!   As a fan of most sports, there is nothing more I love than to see a coach go all in with his team, and that’s exactly what this is!   I’ve got 53 on the roster — I’m following 53 on Twitter.  That’s my team.  We live together, We Tweet together!  Whether it’s athletics or business, you want your team to focus and support the team you’ve got.  If that means making a gesture like unfollowing someone a social network, so be it.  We want to win!

Leadership is all about signs and symbols.  While this might seem small and insignificant in the larger scheme of running an NFL team, I love the detail of it!

So, what about you?  Do you unfollow (FB, Twitter, etc.) past employees who leave your organization?

 

Most Embarrassing Termination Ever

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You probably saw this when it hit the interwebs on Sunday and blew up yesterday, but if you didn’t, AOL’s CEO, Tim Armstrong, fired an employee while on a conference call with 1000 AOL employees!  Here’s the actual verbiage from Slate:

“It was supposed to be a conference call to rally the troops ahead of what would undoubtedly be hard times. And at first it sounded that way. But then at one point Armstrong can be heard saying (minute two of the recording), “Abel, put that camera down, now.” And then: “Abel, you’re fired. Out.” A few seconds later, he went on as if nothing had happened. The victim? Patch creative director Abel Lenz. Business Insider notes that if Armstrong fired Lenz for taking photographs it was an odd reason. Lenz always took photographs of meetings to then post in the company’s internal site.” 

And we wonder why American CEOs get a bad rap…

I’ve been a part of some pretty ugly terminations in my day.  Terminations when the CEO, or another senior executive, comes to you and says “Tim, go let go of ‘so-and-so'”.  My response is always, “Sure! What for?”  I say ‘Sure!’ first to make sure I’m on their page.  I need the ‘what for’ because I need to put it on the form. In HR we always have a form, for that executive to sign-off on.  In the business we call that ‘CYA’, technically.   If the superior I was speaking to was hot, I would usually get this response, “Because I said so”.  I would then quickly type termination reason: “Because I said so” on the form and ask them to sign it.  This usually got to the real reason, as I’ve yet to run into a senior executive willing to sign the form with the reason being “Because I said so.”

To Abel’s credit, he responded with “No Comment” on Twitter from a bar soon after being fired with a picture of the bar.  G*d, I love social media!  This might be the most public firing I’ve ever heard of in a corporate setting!  Clearly, we don’t know the behind the scenes information.  Did Tim tell Abel not to take pics beforehand, and Abel decided to do it anyway?  Did Abel sleep with Tim’s wife the night before, and Tim just got a text from the misses?  Did Tim just hate Abel and actually planned to do this all along?  I doubt those facts will ever some out.

I would pay to be a part of the HR weekly meetings at AOL this week!  HR is vilified about 99% of the time by executives, the 1% when we are their needed ‘partner’ just happened at AOL.  The CEO had a major brain fart, and now needs to know how HR will get his ass out of this mess.

So, I’ll ask you HR Pros!  What would you do in this scenario?

 

 

How To Get An Entry Level Job, Part II

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The most read post at the Tim Sackett Project is: How To Get An Entry Level Job.   Check it out, if you haven’t already. It’s my advice to a new college grad about how to get that first job. That grad is Christina Hart, and I wanted to do a follow up to the original post to see if my advice worked, or if it’s just B.S. like the rest of the stuff I write!  Here are the questions I asked Christina and her responses, unedited:

(Tim) What worked in your job search in finding your first entry level job after graduating?

(Christina) “When we spoke a little over a year ago, I was just in the process of picking up and moving to New York City. Before that point, I had been applying for full-time jobs while working a few part-time jobs in my hometown in Michigan. I knew that NYC was my desired location, so I made a commitment to move and give it a try. It was a struggle to get interviews before that point, because many companies were looking for individuals who were already in the NY area, and could come in at little more than a moment’s notice. For me specifically, moving to NYC made all of the difference. Within 24 hours of being in the city I had a job, and it’s highly unlikely that I would be where I am without having taken that step first. My first job in the city was temping as an administrative assistant, which lasted about 2 months, and from there I was offered a great full-time position at that same company.

The temping agency route is something I never really considered, a somewhat atypical path for most graduates to think about. That being said, it got me in the door and from there it gave me an opportunity to prove my worth. I networked within the company, which led to a career sponsor, and my current role.

At the end of the day, the thing that worked for me was taking that giant risk and moving across the country to the city I wanted to be in – even without having a job first. I think for graduates who have that same mindset with being in a certain geographical region, the best thing really is to just go, and once you’re there, network like crazy.”

(Tim) What didn’t work?

(Christina) “I tried a lot of different things when I was looking for my first entry-level role. Some of which, seems silly looking back. I remember seeing a lot of students who were doing social marketing campaigns for themselves on twitter or starting websites dedicated to hire so and so dot com. I had one of those websites. I was on just about every website at the time to create my personal brand. I had an about.me, a website, twitter, facebook, blog, and personal QR code – and most of it was redundant. While it’s still incredibly important to be cognizant of your online presence, quantity does not equal quality. I was hyperaware of every social platform and making sure that I was on each and every one. I don’t think that’s necessary, nor helpful in your search. I think you need to be very aware of what you want your social brand to reflect, but at the end of the day the company is not going to care whether you have 3 or 10 sites dedicated to such. Most of them are gimmicky anyways, and that’s often not what’s going to get you ahead. My advice to myself looking back, focus on understanding a few platforms really well and showcase that, instead of spreading yourself over every trend at the moment (like those hireme websites).

Continuing on the topic of social, I did a ton of online networking while looking for my first job. I participated in a ton of twitter chats, reached out to lots of people on LinkedIn, and applied online to every job imaginable. Looking back, I’d tell myself to get off the computer and get to every in-person networking event I could. I relied on social too much. I think it’s pretty typical of students now to rely on those indirect forms of communication (that’s how we communicate, right?) – but business and relationships still need to be nurtured in person. Go to networking events just to talk; talk to anyone you can. Don’t always greet that person with your pitch, instead try to form an authentic connection and from there people are more willing to help.”

(Tim) What advice would you now give someone graduating and looking for their first job?

(Christina) “Intern. Take a volunteer or part-time internship in the area or field you want to work in. You’re going to need it.

Customize your resume for each job/company. It should be tailored based on the job description and should include key words relevant to that industry. If you don’t know what those key words are, do a quick Google search and chances are you’ll learn pretty quickly. If the position says it’s looking for someone who knows Radian6 or CSS or WordPress – make sure those words are on your resume.

Speaking of platforms and programs, if the job or industry you want to be in requires knowledge or expertise in those areas – learn them. Take a class. Teach yourself. Make yourself an expert.

Get offline. LinkedIn is still my most successful and important networking tool, but turning those relationships into real life ones was the most important thing I could do. Go to large networking events or meet people for coffee. It doesn’t matter what size, as long as you’re talking. Show your value, so that people will remember you when they hear of a job. Make sure you’re the person they remember.

Nurture those relationships. Check back in every so often. A relationship is two ways; make sure you’re not just taking.

If you want to work in a specific industry or at a specific company reach out to people in those areas and get to know that industry. Use LinkedIn to ask people to share their expertise. Use informational interviews to find out what it takes to succeed, and what skills you need to have. Don’t be afraid to be concise in what you want. Tell them you want to work in X and ask them how to get there.

Everyone has to start somewhere – if you want to work at a company or in a certain industry bad enough, take whatever job will get you in. I know we all want to be running the company from the get go, we want the prestige, but you’re only going to get there if you get in first. Be the low man on the totem pole and use the opportunity to learn from those above you. If you work hard you will go far, no matter where you start. Humbleness, and a strong work ethic, will show through.

Find a career sponsor, and a few mentors. Know the difference between the two.”

(Tim) What was the hardest part of your job search?

(Christina) “Realizing the skills gap exists, and also that I didn’t want any of the jobs that were typically associated with my degree. I was applying for jobs and industries with which I had no expertise. I expected people to see what a great candidate and person I was, without the credentials to back it. We all assume a liberal arts education from a good school will get us a job, in reality; technical training and internships are imperative.

I’m introverted in nature, so learning to utilize my strengths to my advantage was a struggle. Working a room a large networking event was difficult. Learning to define what makes me the best candidate and how to describe my qualities took time.”

 

4 Big WOW items I got from Christina’s Experience —

1. Commit!  If you want a certain job, certain industry, certain location, certain company – y0u have to commit 100% and go after it.

2. Get in anyway possible.  Christina took a temp job into the industry and location she wanted.  People shit all over the idea of temp work, but the reality is, most companies frequently hire on temporary workers who are awesome into full-time roles.  It’s hard to find great talent, when a ‘temp’ proves themselves as ‘great’ talent, rarely do they get let go!

3. Get Experience.  I have so many HR friends who hate that I say this, but you need to do an unpaid internship if you can’t get a paid one!  For the betterment of your job prospects you have to get some experience.  Many times that experience will come in the form of an unpaid, volunteer professional type of a position.  It is the reality of many companies today that they can’t afford to have paid interns, but would love to have interns.  Go offer yourself up for free.

4. Have Lunch!  You have to network with ‘real’ people, live, face-to-face.  Social has a part in this — initial networking, follow up, etc. But nothing replaces the good old sit down and talk one on one type of networking.  It takes time, but it’s the best way to spend your time.  People can ignore you on social media, they have a very hard time ignoring you when you’re sitting across from them!

So, you think ‘your’ job sucks…

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You probably saw this bouncing around the social channels last week because it talked about ‘Brazilian Waxing’ and ‘Getting Fired’ (and if you come to this blog you either are in HR/Recruiting, or you’re my wife or Mom) – two things that when put together grab the attention of HR pros!  Here’s the background story from Huffington Post:

 

“A Western Pennsylvania woman has sued the Pittsburgh waxing salon that employed her, claiming she was fired after refusing a Brazilian wax treatment as part of her training.

In the lawsuit filed in federal court last week, Jennifer Finley, 35, says a corporate trainer from her waxing chain, the European Wax Center, told her and her colleagues in October that they would have to perform the bikini wax treatment on one another. After declining, Finley says she was immediately terminated.”

This is where we all get to snicker and play the HR Game of “What Would You Do!?”

Here’s what I would have done:

I would have fired her.

What!?

She was hired to give Brazilian Waxes, of which, she wasn’t trained to do and as part of her training she had to learn how to give a Brazilian Wax. Did I mention she accepted a job to give Brazilian Waxes?  So, I’m know expert in the training of Brazilian Waxes, but I have had to do training, so my guess is the best way to train is to do it on non-customers.  You see ‘paying’ customers tend not to want the trainees when it comes to stuff like haircuts, spray tanning, eyebrows, plastic surgery, root canals, Brazilian Waxes, etc.   They’re paying for a ‘trained’ professional.  When the server comes to the table when you’re at Applebees and she has a ‘trainee’ with her – you’re alright with that – I mean will Mandy really screw up my Strawberry Lemonade?!  Probably not.  When Jennifer comes at me with bowl of hot wax and has on the ‘trainee’ name tag – we’ve got problems!

The main problem was the fact this women had to perform her training wax on a coworker.  Uncomfortable, right?  But you took a job to do Brazilian Waxes – did you really think you were going to make it out of training without seeing some…well you get the picture!  The last I checked people in America still have a choice of which job they take.  While certain people might have more limited choices than others – you still have choices.  I struggle to have sympathy for individuals who choose a profession, then complain that they don’t want to ‘do’ the job.  You chose a job that removes the hair off – again – this is a family show, you know where this is going!

I’m fairly certain I wouldn’t want to be a Brazilian Wax technician/or what ever that title might be.  But I am 100% certain that if I chose to be in the Brazilian Wax field of study that at some point before they let me around the Happy Meals (don’t let your mind go south – this was a line from Chris Rock about working at McDonalds!)  – I need some practice – some training – some live interaction of what you’ll be asking me to do.

What would you have done?

*******Updated 7-8-13 at 11:00am EST****************

Ok, apparently I’m twisting this a bit – the lady in question didn’t want to have a coworker perform a waxing on her.  So, not quite apples-to-apples.  Some will say – ‘I can be a tattoo artist and not want to get a tattoo’ or like Greg mentions in the comments – ‘brain surgeons don’t perform surgeries on each other’ – both correct statements – but both are not really the same thing, as in both other examples there are proper training and techniques you can do without having to do this on coworkers.  Not quite sure how you would ‘train’ on waxing without getting some wax on yourself…nor do I really want to know!

The question still remains – how would you have handled this?

 

3 Myths of the ‘Cool’ Office

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I think the one thing that ‘normal’ HR Pros are sick of hearing about it the crap in HR that gets the most headlines in the media – The Cool Office Perks! Let’s face it the majority of HR Pros don’t have the budget to do anything close to what you hear about in magazines articles about the cool new start-ups or big IT firms like Google and Yahoo.  We can’t give our employees free lunches, and brand new open environment office spaces that look like a cross between a MTV Real World house and a abandoned slaughter house and unlimited time off!

The Atlantic had a great article on this recently that will for sure put ‘normal’ HR pros at ease on these escalation of perks:

“Don’t be fooled by the perks at all those Silicon Valley (and Alley) offices — it’s all just part of a subtle plot to control employee behavior. The founders of Fab.com, which just got itself a $1 billion valuation, admitted as much to Bloomberg’s Sarah Freier. The shopping site wields its beer on tap, free lunch, and ice-cream machine as a means to force Fab employees to send emails in a “certain font,” use high-quality paper, and always “be Fab” — whatever terrible thing that means. Those types of office perks abound at startups, of course, not only as a way to attract the best talent, but also to get that “talent” working on message, official office font included. Each and every kegerator serves as a reminder of what you owe the company…

It sounds like the best perk ever: You could, officially, and under official policy, get paid for a three-month summer vacation. But of course the increasingly popular you-work-so-hard-that-we-won’t-count strategy doesn’t work that way. First, most companies wouldn’t allow it. The marketing company Xiik, for example, boasts the limitless vacation offer, but in its fine print discourages long hiatuses. “There are no hidden agendas; xiik employees can take as much paid time off as needed,” claims a Xiik project manager on the company website, before clarifying what that really means: “As nice as it would be to regularly leave for months at a time, common sense prevails: In most cases, it simply doesn’t make sense to be away from work for extended periods.”

I can’t tell you how many conversations I’ve had with HR Pros across so many industries that involve this idea of how do you compete against all these perks?!  I’ve always come back to  – you don’t!  The perks are just perks  – they might help you hold onto some folks a bit longer – but they don’t make your employees better and they don’t raise the performance of your company.  In HR we need to figure out those things, first.   Here are the 3 Myths (Thank you Sally!) of the ‘Cool’ Office concept:

1. Offering Free food and drinks will keep our employees working longer and more productive. Workers apparently “waste” 2 billion minutes a day of “productivity” getting snacks, lunch, and coffee, according to Staples.

2. Having an ‘open’ office environment foster collaboration and productivity. A recent Quartz article outlines all the terrible things that come out of the open quarters, such as decreased productivity and more airborne illnesses.

3. Unlimited time off allows your employees the ultimate work-life balance – which will increase productivity and retention.  The reality is your work culture makes people feel bad about taking time off and discourages people from utilizing ‘unlimited’ time off policies.  The reason companies can offer ‘unlimited’ time off policies is because studies continue to show those organizations with these policies actually use less time off than those with set limit policies.  It’s a benefit to organizations to use this – not employees!

The Myth of Being a Highly Selective Employer

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We all think it, don’t we?  We all want to believe in this notion that we only hire the best and brightest – we only hire quality.  We are ‘highly’ selective.

We’ll show our executives really cool data that shows how ‘highly’ selective we are.  Number of applicants per hire – 25,000 people applied for this position and we only took the best 1!

I read something interesting recently from Time magazine and college admissions at highly selective colleges – think Harvard, Yale, MIT, etc.  Schools that are super hard to get into because of how selective they are – much like your hiring process of your organization. From the Time’s article:

“What many parents and students don’t realize is that increasing numbers of applications isn’t necessarily a sign that it’s harder to get into a selective school; rather, it’s a sign of changes in behavior among high school seniors. More and more people who aren’t necessarily qualified are applying to top schools, inflating the application numbers while not seriously impacting admissions. In fact, it has arguably become easier to get into a selective school, though it may be harder to get into a particular selective school…

The most recent study available from the National Association for College Admission Counseling shows that between 2010 and 2011 (the most recent years available), the percentage of students applying to at least three colleges rose from 77% to 79% and the percentage of students applying to at least seven colleges rose from 25% to 29%. In 2000, only 67% of students applied to three or more colleges, while 12% applied to seven or more.

The net effect of this behavior is to create an illusion of increased selectivity. Especially at the most selective schools, an increase in applications generally leads to the acceptance of a smaller percentage of the students who apply. However, students who meet the academic and extracurricular thresholds to qualify for competitive schools will still get into a selective college; it’s just less likely that they’ll get into a specific competitive college. These schools work hard to not admit students who won’t attend;  the acceptance rate and the matriculation rate (the percentage of accepted students who attend) are key measures in many college ranking methodologies, so both admitting too many students and admitting students who don’t attend can hurt a college’s ranking.”

An illusion of increased selectivity…You see, just because you turn down a high number of candidates doesn’t make you more selective – it makes you popular.  Too many organizations, and HR departments, are marketing that they are highly selective based on some simple numbers that give an illusion of being highly selective, when in reality, they’re just good at processing a high number of applicants – but not really being ‘more’ selective.  Just because you turn down 24,999 candidates doesn’t make you selective – it just means you have a high number of applicants.

So what does make you selective?  Quality of hire – which I can argue is another very subjective metric in most organizations – but at least it’s a start.  Can you demonstrate with real measurable items that the applicants you’re hiring are better or getting better than those previously?  This creates a real evidence that you’re becoming ‘more’ selective and on your way to becoming ‘highly’ selective.

Have Some Fun With Your Employment Brand

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Have you seen the newest commercial from Kmart?

For a national brand – this is very funny!

Can you imagine what it would be like to be in Kmart’s HR shop right now?!  If your marketing department is willing to get this far out of the box, as an HR shop you have some wiggle room to do some cool stuff as well!

Let’s think about what employment brand taglines Kmart could start using:

– “Kmart – It Doesn’t Suck To Work Here!”  (A takeoff from the line from the movie Rain Man)

– “Kmart – Cool Gas Jobs!”

– “Kmart – Jobs So Good You’ll Ship Your Pants!” (Kmart’s other commercial – “Ship My Pants“)

If I running Kmart’s HR Shop I’m calling our marketing department tomorrow and telling them I want new employment branding right now – that mirrors our current marketing strategy.  People love to work for companies willing to make fun of themselves.  It shows a uniqueness to your culture that most organizations don’t have, or aren’t willing to show.   Kmart has been down for so long it can’t hurt – which is another key to doing something daring with your brand – if you’re so far down it won’t matter – give it a try!

BTW – if you see Kmart start using one of three ideas above, please let me know – I’m up for a Big Gas Commission!

 

 

The Rules About Hugging At Work

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Hello. My name is Tim Sackett, and I’m a hugger.   Being a hugger can make for some awkward moments – what if the other person isn’t expecting a, or doesn’t want to, hug and you’re coming in arms-wide-open!?

Fast Company has an article recently titled: To Hug Or Not To Hug At Work? by Drake Baer, that delved into this subject.  Here’s a piece from the article:

“the uncomfortable feeling you get when you realize that your concept of your relationship with someone else doesn’t match their concept. The intensity of awkwardness roughly corresponds to the magnitude of difference in relationship concepts.”

I consider myself to have a number of roles: Husband, Dad, Coach, Boss, Friend, Coworker, etc.  In each of those roles I’ve hugged and will continue to hug.  Sometimes, though rarely, I’ll find someone who isn’t a hugger.  The first time I ever met Kris Dunn face-to-face, we’ve had known each other and talked frequently by phone for a year, at the HR Tech Conference – he was coming out of a session, I recognized him, he recognized me, and I went full ‘bro-hug’ (sideways handshake, other arm hug-back slap combo) on him, and I’m pretty sure he was caught off guard – but played along.  Kris is a closet hugger.  Jason Seiden, he’s a hugger.  So are Laurie Ruettimann and Dawn Burke.  I find Southern folks are huggers, more than Northern.  Western more than Eastern.  Canadians more than Americans.  Men feel much more comfortable hugging women than other men. Women will hug anything.

I thought it was about time we had some hugging rules for the office, so here goes:

The Hugging Rules

1. Don’t Hug those you supervise. (The caveats: You can hug a subordinate if: it’s being supportive in a non-creepy way (major family or personal loss – sideways, kind of arm around the shoulder, you care about them hug);  it’s at a wedding and you are congratulating them; it’s a hug for a professional win (promotion, giant sale, big project completion, etc.) and it’s with a group, not alone in your office with the lights off; you would feel comfortable with your spouse standing next you and watching that specific hug.)

2. Hug your external customers or clients when they initiate hugging sequence.  (The caveats: Don’t hug if: it is required to get business – that’s not hugging, that harassment. Don’t let hug last more than a second or two, or it gets creepy; Don’t mention the hug afterwards, that makes you seem creepy!)

3. Don’t Hug the office person you’re having an affair with in the office.  (no explanation needed)

4. Hug peers, not just every day. (It’s alright to hug, but you don’t need to do it everyday for people you see everyday. Save some up and make it special!)

5. When you Hug, hug for real. (Nothing worse than the ‘fake hug’!  A fake hug is worse than a non-Hug.)

6. Don’t whisper – ‘You smell good’ – when hugging someone professionally. (That’s creepy – in fact don’t whisper anything while hugging!)

7. Don’t close your eyes while hugging professionally.  (That’s weird and a bit stalkerish)

8.  It is alright to announce a Hug is coming. (Some people will appreciate a – ‘Hey! Come here I’m giving you a hug – it’s been a long time!’)

9. It’s never alright to Hug from behind.  (Creepier!)

10.  Never Hug in the restroom. (Make for awkward moment when other employees walk in and see that.)

11.  If you’re questioning yourself whether it will be alright to Hug someone professionally – that is your cue that it probably isn’t.

 Do you have any hugging rules for the office?