7 Words Mathematically Proven To Get You More Hires!

Wired recently worked with OkCupid and Match.com to find out which words were used on the most popular dating profiles on their sites.  Millions of data points were done for this data analysis and they came up with the most popular 1000 words.  What they came up with were the exact words to use in your profile descriptions to get the most clicks.  I’m going to take this one step further and say if these words attract singles to another single, I’m quite certain they would attract a job seeker to a job.  My theory being singles are also job seekers.  Okay, I hear you, just because some words might attract one person to another person doesn’t mean those same words will attract a person to a job – but it might.

It is my belief that we can totally re-write Job Descriptions in a way that is a lot less HR’ish, and much more real, which will make more people want to work in the jobs you have.  My good friend, Kris Dunn, is a master at this over at Kinetix (click through to see some of KD’s work). Here is another one I put together when I was hiring a Recruiter for my staff.   The positive is, it lets us in HR get our ‘creative on’.

Let ‘s give it a shot. I’ll give you 7 categories of words that were mathematically proven to get more dates hires:

1. Active Words: Yoga, Surfing, Surf, hiking, athlete, etc. These words were popular because people want to be associated with things that are good for them. Do you highlight active things you do at your organization in your job descriptions?

2. Pop Culture Words: 30 Rock, The Great Gatsby, Homeland, Arrested Development, The Matrix, The Big Bang Theory, The Hunger Games, etc.  People want to work with an organization that has a personality.  Pop culture references in your JD give you a personality.

3. Music Words: (FYI – some of these could also be considered Pop Culture) – Radiohead, Nirvana, live music, guitar, instruments, etc .Does your organization have a musical preference? Why not?  Maybe you’re a little country, maybe you’re a little rock and roll, either way, it’s alright to let candidates know!

4. Calm Words: Ocean, meditation, beach, trust, respect, enjoy, planning, dedication, openness, etc. Words that project a feeling of safety and security. In today’s employment marketplace, don’t discount the value of your jobs based on how calm and secure the work is.  Anxiety is at an all-time high.  Having the ability to say “we’ve never laid off in our history!” could pay you huge dividends.

5. Food Words: Chocolate, cooking, foodie, pizza, sushi, breakfast, etc. Food is a gathering and sharing point in most cultures.  If you do food related things in your work environment it brings all of your people together. Everyone eats. Not everyone will do Yoga or want to watch movies.  Chili cook-offs, company happy hours, Donut Fridays, etc.

6. Descriptive Words: Creative, motivated, confident, driven, passion, awareness, etc. Most HR pros see JDs as a means to an end.  They’re a legal necessity.  We should be looking at them as mini-commercials for our jobs.  I would love to see a company go full video JD – nothing written, just watch our Job Description. 60 seconds of someone telling you what this job is.

7. Spontaneous Words: Tattoos, F*ck, wasted, kissing, puppies, sucking, lucky, etc.  Words that most people would never expect to see in a JD.  This word has absolutely no usefulness in a JD – that’s exactly why we put it in there.  It might not attract an older conservative candidate, but it might be just what a newer generation is looking for.

I’ve never met a senior executive that had a problem with any job description I wanted to write – not matter how bland or how crazy.  That being the case, why do we continue to write JDs that put people to sleep?

 

 

 

How Technology Saved Recruiting

This is a rebuttal post to an article on Forbes.com by Liz Ryan titled “How Technology Killed Recruiting“.  For those of you who don’t Liz she is a media personality who use to work in HR back in 1997 for Fortune 500 companies, which might speak to her viewpoints about recruiting and technology.  Liz writes a ton of HR and Recruiting type articles for publications that wouldn’t give me the time of day (Forbes, Huffington Post, Harvard Business Review, etc.), so clearly she is respected.  That is why I decided to react to her article.  She has a huge stage and gets thousands of clicks, so I was perplexed at this attack on corporate recruiting that really has no true basis in 2014.

Liz feels that Applicant Tracking Systems (ATS) have killed recruiting.  She feels all corporate recruiters do is set a never-ending string of hoops for applicants to jump through, until they are eventually lost in the black hole of a corporate recruiting abyss.  I do think this thought process has merit, 10-15 years ago.  When ATS software first came onto the market they were clearly selling to the corporate HR marketplace.  I can clearly remember sitting in process meetings with ATS vendors and having them show us (corporate HR) how they could make our life easier.  Need more screening of applicants? No problem we can put them through the ropes and only the best will get through!  Then they show you a process flow chart with 67 steps and the rest was history – Liz’s story above.

Today, ATS vendors look at the process completely different (Note: I don’t sell ATS software now, or ever! But I have purchased and implemented 5 systems in my career.).  Now, corporate HR needs the ATS to provide talent fast.  It’s about fewer clicks – how does an applicant let you know they have interest in “1” step, not 67.  Once the talent is ‘sourced’, corporate recruiting can then take them through as many filters as needed to ensure a great hire is made.  This is fairly common practice in the last 10 years of ATS implementations.  Can you still find companies that don’t get this? Yes.  But it’s not the norm in corporate recruiting with today’s ATS. Dare I say ATS vendors asked to set up a 67 step process would probably back out of the deal and refer that customer to their competition, because that will not be a customer you will ever make happy!

Here is why Liz and those who support her argument still carry around this notion of an ATS being a ‘black hole’ for your resume (BTW – I’m wondering when the last time Liz even applied for a job online?).  Candidates make excuses when they are not chosen.  “I applied! And I was perfect for ‘that’ job! But I never heard back.”  I know this because I’ve been the leader of corporate recruiting departments in the last 10 years.  I’ve heard this exact line coming from the cousin of our CEO.  I then had to show our CEO, in fact, three carefully crafted communications that his cousin received from our ATS system as the hiring processes proceeded over two weeks.

Technology hasn’t killed recruiting.  Technology has decreased the time it takes HR to recruit great talent. Technology has increased our retention rates and decreased new hire turnover by giving us better data on which to base our hiring decisions.  Technology has allowed recruiting to be brand ambassadors to our organizations. Technology has allowed most corporate recruiting departments to do ten times more, with the exact same staff it had 10 years ago.  Technology has allowed our employees to be an integral part of our recruiting function by automating employee referral programs. Technology has increased applicant response times by showing us exactly who in our organizations is holding up the process.  Technology has allowed us to fish in candidate pools that, previously, were never possible. Technology moved recruitment out of HR and into one of the most valuable functions an organization can have.

If people are your most important resource.  Your organizations ability to recruit talent, becomes critical to your organizations success. Technology help do that for recruiting. But I don’t write for Forbes, so what do I know.

 

3 Things Parking Lots Can Teach HR

I read an article last week and found out Parking Lots have their own industry! Just like Healthcare, Banking, Automotive, etc. Parking lots are big business around the world.  I live in a small town in Michigan, the only time we have a parking problem is one weekend in August when we have the annual Ox Roast.  The carneys come to town, we fire off explosives and we eat Ox. God Bless America!

If you live in a big city, you probably get to deal with the parking lot industry on a daily basis. Like most industries Parking is finding ways to use technology to make themselves more profitable and more efficient.  From PandoDaily:

According to a 2011 IBM survey, drivers globally spend an average of nearly 20 minutes per trip in pursuit of a parking space. Despite this colossal waste of time, the concept of pre-booking parking prior to arriving at a destination is still nascent. Most people continue to drive around searching for a spot, either on-street or off-street, typically unaware of what parking inventory is available to them. In a perfect world, they would not only know what spots are available at any given time, but also be able to compare the price, location and amenities of those available spots, to find the one that suits them best…

Over the next few years, parking will undergo a shift that will be a tipping point for the industry.  Some of the changes we may see include a single source solution that combines off-street and on-street parking availability at the time you need it. Or it may include urban mobility solutions that will focus on getting consumers from point A to point B to point C, whether that involves taking a car, public transit, biking, or walking. Parking facilities will also integrate relatively low-cost technology solutions to streamline and better the customer experience through the smartphone and the connected car. Lastly, demand-based pricing will become a tenet to parking, maximizing revenue by matching driver to the right space at the right time at the right facility.

1. On Demand Talent – Parking lots have figured out that you don’t need all parking spaces all the time.  You usually need them for peak times, and then they stay unfilled for most of the other times. Example: Monday through Friday 8am to 5pm will be at or close to 100% full, while Saturday and Sunday will remain mostly empty.  HR, especially in the US, will eventually have to decide do we really need all these employees all the time, or just during peak times.  Billions of profitable dollars are wasted hanging onto employees that organizations don’t need all the time.  European markets already use far more numbers of contractors to help with this problem. The US market is slow to adopt, mainly do to historical hiring practices.

2. True Pay for Performance. Parking figured out if you want the spot right next to the stairs or elevator, versus one all the way on the back of the parking deck, certain people will pay more for this space.  Organizations should be willing to truly pay more for better, measurable talent.  HR is a major roadblock to this, maintaining a banded compensation system that does not truly reward the best talent.  Not the best talent you have, but the best talent in the market.  Those few employees who can truly make a difference as an individual contributor.

3. Talent Sharing – Parking lots have figured out if they work together in reporting open spaces, their customer base will benefit and ultimately they will benefit.  Why don’t we share employees across like minded work?  Because in HR we are to lazy on how to figure this out.  But if my building is right next door to another company and we both have a need for developers, why couldn’t we share these skills?  It would take work to make it work from a legal, pay and benefits standpoint, but it isn’t something that can’t be done.

 

Job Seekers Still Mostly Offline!

I was sent some research recently from Whale Path, a business research company, that was looking at how employers really find their employees.  What they found might surprise many within the Talent Acquisition space.  Their research found that a majority of employees under the medium U.S. wage scale (around $50k per year) actually found their jobs offline!

Does this jive with your hiring?

Here are some of the actual stats from their research:

– Only 7% of jobs paying $25 per hour or less are filled through online sources

– Personal referrals account for 46% of hires for positions paying less than U.S. median income, up from 41% in 2008

– Craigslist was cited by more than half of businesses as a low-cost resource for finding employees.

We tend to believe everyone is online.  We then believe since they are online, they must be looking for jobs online.  Do you know why you believe this?You’ve been told to believe this, over, and over, and over, through great marketing by companies who are selling online hiring solutions.  We see Monster.com and CareerBuilder ads on the Superbowl.  We are bombarded with emails daily about easy, fast ,cheap hiring solutions.  We see constant media reports about the growth of LinkedIn.  We are told everyone will be searching for a job on their phone, you MUST have a mobile solution. Yet, we don’t actually know anyone personally who applied and got a job on their phone.  We are conditioned to believe everyone must be searching for a job online.  Marketing is so strong, you don’t even know it’s happening to you.

But they aren’t.  At least millions and millions and millions of our potential employees aren’t searching for job online.

They’re finding jobs like your grandparents found jobs.  They are networking, they’re letting their friends and family know they’re looking, they’re letting the members of their church and synagogue know they’re looking, they’re letting their bowling buddies know they’re looking.  Eventually, someone refers them to a job, and they get hired.  We tend to thing we’re all just trying to hire professionals for $100K jobs, but we aren’t.  Most of the hiring done in the U.S. is for positions under $50K, and most of your budget is being spent on tools that don’t attract these individuals.  Individuals that don’t need a resume, they just need to fill out an application, because they have people who will vouch for their skills.

Interesting research, much of it we don’t normally focus on.  What are you spending your hiring budget on today?

How To Pay A Headhunting Fee in 15 Easy Steps

I hear statements like this all the time: ‘Ugh, I don’t want to pay a headhunting fee!’ I know this is because corporate HR folks think that it’s really hard to do, but I’m hear to show you that it isn’t hard!  In fact, in 15 easy steps, I’ll show you how you can do this all the time!

Here are the 15 Easy Steps in Paying a Headhunting Fee:

1. Post all of your jobs and wait for applications/resumes to come into your email and/or ATS.

2. Weed out as many candidates as possible for stuff that doesn’t really matter, like: too many jobs, not enough time at a job, going to the ‘wrong’ school or not high enough GPA, working for a company that was too big or too small, making a grammatical error on the resume, not living in the ‘right’ area, etc.

3. Email the few candidates you have left with a message about their interest level and make them fill out stuff like applications and questionnaires to be considered for the next step.

4. Wait for email replies.

5. Send the 2 that reply as your ‘best candidates’ onto the hiring manager. 7 others reply after, ignore these, they weren’t quick enough to be the ‘best’ candidates.

6. Don’t follow up with the hiring manager on the two candidates you sent.  If she is interested, she’ll get back to you.

7. Don’t respond to candidates following up looking for feedback on next steps, you want to keep the power position in this arrangement.

8. Send another email to hiring manager after two weeks looking for feedback on original candidates you sent.  Hiring manager won’t like the two, wants more candidates.  You go out and see who else has posted for the position in the past week (forget about those other 7 who first applied, they are old by now).  Send 5 additional emails to the new candidates. 1 replies. Send to hiring manager.

9. Let Hiring Managers return calls go to voice mail, you know they just want to complain about the quality and lack of candidates. Call her back end of business tomorrow. She’s already gone for the day.

10. Hiring manager comes to your office. Crap. They caught you. You tell the manager you’ve been working non-stop on their opening, the three candidates are the best you can come up with.

11. Hiring manager goes back to their office. I call your hiring manager.  She tells me she can’t get any good candidates.

12. Hiring Manager sets up their own interviews.  Three days later, if not sooner, I send your hiring manager 5 candidates all capable of doing the job.  I call your hiring manager to highlight two of the candidates who I feel would be the best fit for your organization.

13. Hiring manager picks a favorite from the great interviews they just had.  I’ve pre-closed both on an offer, so I’m what they call in the business, a ‘sure-thing’.

14. Hiring manager calls you and tells you they found a candidate through an outside source.

15. You process my invoice.

See, it’s really not that hard to pay a headhunting fee, in fact, you practically don’t have to do much of anything!   Just keep doing what you’re doing.

 

Recruiting without actually doing it

Most recruiters believe they are actually recruiting.

They ensure they have well written job descriptions.

They have a great process set up to screen applicants.

They’ve gone out and chosen the best pre-employment assessments for their organizations.

They implemented an awesome new applicant tracking system.

They’ve posted their opening on their careers page of their organizations website.

They’ve contracted out with the best background screening company.

They’ve done everything but pick up a phone and talk to someone…

You see recruiting is a lot like painting a picture.   Of course you have to have canvas, and paints, and brushes, but mainly you need to start painting.  In recruiting all you really need to have is one contact to contact.  That’s how it starts. You turn one contact into another, repeat. All the other stuff is great, but it’s not recruiting.  Although, it’s what most recruiters will tell you recruiting is.

The hard part of recruiting, is actually recruiting.

 

Candidate Experience Isn’t a Real Product

I love watching really good comics.  Sarah Silverman has a new special on HBO called “We Are Miracles” it’s brilliantly funny in the way where she makes her self laugh at some of the things she is saying.  I love that.  I find it funnier when the comic finds themselves funny, not fake funny, but naturally tickled at what they are thinking and saying out loud.  There is one part in the special where she talks about a product that is being marketed to women for a certain kind of odor, in areas we don’t talk about on family blogs like this.  She describes how these odor fighting products, marketed directly at women, going after their worst fears, aren’t really products.  We think they are because we see the commercials and someone holding a can in their hands and talking on TV, I mean it has to be real, it’s on TV!

But they aren’t.  There is no real need for this product. Women can use soap and water, like they use on the rest of their body.  As Sarah says, if you do that, your normal washing, and you still sense an odor, you don’t need a ‘perfume’ spray, you need a doctor!

This is exactly how I feel about Candidate Experience.  It’s not a real product.

We think it is because we have really smart folks telling us it is.  These same folks make their living off of consulting to companies who have unrealized fears of a candidate having a bad experience and then those candidates no longer wanting to use or buy their products and services.  This is made up.  This is private parts deodorant.

Here is what Candidate Experience is built upon:

1. At some point an executive had their sister’s kid, a niece or nephew of the executive, apply for a job with the company online.  Your system/process did what is was suppose to do, it weeded out this crappy candidate, sent them the “Dear John” letter, and that was it.  But it wasn’t!

2. Executive hears from her sister that her daughter Mary, a brilliant child, was not selected and not even given an interview, in fact there was no human interaction at all!

3. Executive has to save face with family.  Comes down hard on Talent Acquisition leader about how can we treat our candidates like this!

This is how Candidate Experience was born.  A niece not getting hired.

The executive not wanting to make this ‘about herself’ comes up with other reasons, and all the sheep follow along.  “We need to treat all candidates like we treat our customers!  We need to make candidates advocates of our products and services.  We need to treat candidates this better than we treat each other because it’s a competitive advantage for talent.”  And we begin to buy into the rhetoric.  We begin to believe that we have an odor, that what we’ve been doing is bad.  Our worst fears, that a candidate who feels they have a bad experience will stop using our products, is so overplayed it’s actually funny when you stop and actually think about it!  You will have candidates who feel they are great, you won’t, they’ll get upset and not like your company.  That is life in Talent Acquisition.  A minute percentage will think this way, and there is nothing you’ll ever be able to do about it!

The reality is, for the vast majority of Talent Acquisition Leaders, what we’ve been doing is just fine.  We treat our candidates like normal humans, we communicate with them if we feel they fit or not, and the process works.  Sure, some of us, have some bad processes, or parts of processes that need to be fixed.  But we don’t have an odor problem.  The biggest lie that is perpetuated in the Human Resource Industry is that Candidate Experience is important.  The reality is candidates have extremely low expectations when it comes to applying for a job.  All they really want and need is to know that you saw their application and/or resume, and do you feel they would be a fit or not.  That’s it!  Treat them like normal humans.  Give them enough respect to communicate with them the next step: 1. Thank you, but no thanks we have some better fitting candidates, try again next time; 2. We’re interested, here is step #2.

It’s not hard.  You don’t need to spend time and money on this.  You don’t have a real problem. I know you think you do, so many people are telling you so, so it must be real.  But it’s not, it’s private parts deodorant!

 

 

Snapchat Video Resumes

I hear the all the kids love Snapchat!  Okay, I’ve been hearing this for over a year now, but never really found any reason to write about the product.  I even downloaded the App and tried it out.  I still don’t seem to have a need.  I’m an adult.  Unless I’m doing something I shouldn’t, there is no need for me to have a message that self destructs in 1 to 10 seconds.  I guess it might be something to give your managers who love to say inappropriate things to their staff, but then you’re encouraging them to say and do inappropriate things!

Even though I don’t get it, doesn’t mean it’s not a great idea.  It just means I’m old.  I mean the dude who stole the idea developed the idea just turned down a $3 Billion offer to be bought!  I’m sure the kids will keep using it, that was probably a good call.  Kids never give up on an App, and move on to something else every 27 seconds…

The way blogging works is you have to beat the millions of other bloggers to market with your idea.  They then steal your idea and write it up as if it was their own brilliant idea.  So, I’m hear to share with you the next great HR/Talent Acquisition idea for the last 30 days of 2013!  Snapchat Video Resumes!  Please don’t tell HireVue or WePow, they have more money than me and will have no problem implementing this into their existing product offerings!   I checked and Snapchat is the only technology partner HireVue hasn’t signed a partnering agreement with!

Here how it works:

1. You’ve got 10 seconds, so you have to be able to articulate your entire worth to a company in 10 seconds.   For many of you this is about 7 seconds too long.

2. Push the circle on the bottom of the screen.

3. Look into camera and start talking or do whatever it is you’re going to do to show how great of employee you will be.

4. Select who you want to send it to.

5. Send.

6. Wait for Job Offers to coming flying in!

Before you laugh and say this is impossible, you know I found a company that is already doing it.  File this under “Recruiting Professional with Shortest Career Ever“:

Likeable Media, a social media marketing agency in New York, is also finding value in the photo sharing app — as a recruiting tool.

When applicants apply to the company — which hundreds do each month, says Brian Murray, Likeable’s director of talent and culture — Likeable’s automatic resume processor sends an email alerting the applicant his or her materials have been received. It also offers a chance to follow up with Murray in email, over Twitter, or as of four weeks ago, via Snapchat.

“When you’re applying for jobs a lot of the time, you feel like you’re sending something into the black hole of resumes,” he says.

“We’re always looking for ways to give applicants a way to be creative outside of the resume.”

For the past month, applicants have been sending Murray Snapchat messages showing off their creative sides. Likeable has received more than a dozen messages from prospective employees, and roughly a third of them have been brought in for interviews.

Brian Murray, call on line one, it’s SHRM, they are sending out a kill squad.  Let’s just say if your screening process of candidates has a Snapchat element to it, you should be shot!

This Is Only For the Advance Class

As my friend Laurie Ruettimann pointed out last week, recruiting is easy and can be done by basically anyone, so just go hire some soldier to do it.   Laurie might not be that all far from the truth.  Recruiting isn’t brain surgery, it’s a process.  A process that is hated by the majority of human resource professionals around the world, which is why it is a $9 Billion dollar industry.  Not a hard skill, but many times, a really hard job to be successful at.  Old school recruiters like to believe recruiting is an Art form.  It’s not.  New school recruiters like to believe you can just source everyone you need off the internets. You can’t.

Recruiting is all about activity.  It’s a sales cycle.  The more contacts (phone calls, emails, handshakes, etc.) you make, the more candidates you will find.  The more candidates you find and get interested in your jobs.  The more jobs you will fill.  Not hard, right?  The problem is, ‘most’ recruiters look to do things that allows them not to make contacts!  They will buy every kind of technology imaginable to get people to call them.  They’ll do just about anything, besides picking up the phone and making that one call.

Want to be successful at Recruiting? Find people who are willing to make 100 calls per day and who love your company.  Go ahead, go find those people!  It might be a soldier, it might be your neighbor, it might a former crackhead, who knows!  The fact is, most people do not want to do this, even when you hire them and pay them to do just this!

So being a successful recruiter is basically easy.  You must find the sweet spot in the amount of activity you need to do each week that will get you the amount of contacts you need to get enough people for the jobs you want to fill.  Once you find that level, you need to maintain that level forever. Easy. I’m not kidding.  You don’t need fancy branding, and big ATS Systems and a bunch of processes.  You need people who will bang your internal resume database and job boards constantly, and faster than your competition.  That really isn’t that hard to do, because most shops don’t even do the basics well!

Now for the Advance Class participants:

Want to be Ridiculously Successful at Recruiting?

Do that which is written above and add just one thing.  Maintain a relationship with your companies Alumni.  There is this funny thing about human nature.  When we leave some place, we always want to know what’s going on back there!  If we move to a new city, we love updates from our old city.  When we run into past coworkers at the mall, we love updates on who is still there and who is running different departments, who got fired, who got promoted.  If we know this about human nature, why aren’t we giving it to our Alumni?

It doesn’t have to be constant, but is has to be consistent.

Do a quarterly Alumni update via email to everyone who has every worked for you. Even the crappy ones who you are glad they are gone !  Give them some juicy details about promotions. Let them know some new things you’re working on.  Let them know what jobs you’re trying to fill, and how they can refer people.  Do this every quarter for 2 years.  Want to be class valedictorian?  On a monthly basis call a handful of alumni and just have chat, build some relationships, check on where are they now.  As them if you mind if you share their story in the next Alumni News going out next quarter.  If you commit to do this for 24 months, you will start to see positions fill themselves.

This is advance course stuff, because 99% of companies aren’t doing this with their recruiting!

Pity Hires

Some of the best business interactions I have each week are on the back channel with the gang over at Fistful of Talent.  It usually starts with one of our tribe asking the rest of us a question, and quickly spirals out of control.  Almost every time someone will say “this email string should be a blog post”.  Almost 100% it’s not, because the snark level is Defcon 1!  The concept of “Pity Hire” came from one of these recent interactions and I’ll give credit to the brilliant Paul Hebert (original FOT member and if you need an expert on rewards and recognition, and almost anything else, he’s your dude!).

The conversation actually started around “hiring pretty“, which I’m a huge fan of and have written about it several times.  It’s my belief that over hundreds of years, genetics has and will continue to build better hires.  Hires that are more attractive, taller, etc.  It’s just simple science and human behavior interacting.  I won’t go into detail here, you can read my previous post to get the background.  Let’s just say smart powerful rich men, get pick of women. They have kids. Better healthcare, nutrition, family wealth, access and education, lead to the cycle starting all over again. Eventually, pretty people are not just pretty, they are also smarter.  Looks at our business and political leaders for the most part – usually pretty people.

So, it’s not really that hard to then make the jump to the fact that all of us really like to hire pretty people.  Like it!  We actually love it!  Therein lies the problem.  There are only so many pretty hires to go around, and let’s face it, not all pretty people are genetically superior!  This gets us to Pity Hires.  A Pity Hire is a hire you make of someone out of shear pity for them.  They might not be so good looking, or smart, or they come from circumstances that are less than ideal.  So that you can identify and help stop this kind of hiring I wanted to list out the types of Pity Hires we tend to make:

Pity Hire Types

Second Place Hire:  The second place pity hire is the hire you make when you someone doesn’t get hired initially because you actually had a really beautiful person to hire.  The second place hire was probably a better fit, but not as ascetically pleasing.  You find another lower level position, at lower pay, and offer that to them.  You feel bad, so you give them a lessor job.

Crappy Situation Hire: The crappy situation hire happens when you interview someone who is in, or has went through recently, a crappy situation. Newly divorced and the spouse left them for a younger, more beautiful person (happens to both males and females).  The boss from their old job, they were having an affair with, found a new younger, more attractive admin to sleep with.  Things like that – crappy situations.

Recent Breakup Hire: They were fired from their last job, when they were let go through a layoff where their past company was getting rid of the less attractive people.  You feel bad they had to go through those situations, so you hire them for your job.

No One Will Give Me My First Job Hire:  One of the most common Pity Hires is the entry level hire.  Many of us have given out this hire in our careers.  Entry level candidate, got some worthless degree in something like “Historical Urban Anthropology” and can’t figure out why no one will hire them!  They’re not good looking enough to get a job like a normal person, so you hire them.

 Pity hires aren’t necessarily bad hires.  It’s really a kind of HR charity.  We do them for friends kids, and favors for old co-workers.  They usually don’t work out well, but we can compartmentalize them for what they are, Pity Hires.  As I write this I’m wondering if we might have just come up on the next great Recruiting Metric for 2014!  Can you imagine going to your executive team — “Well, we lost 25 hires last year, but we aren’t counting 5 of those losses, they were Pity Hires!”