5 Things Great Employers are Doing to Drive World Class Candidate Experience in 2019!

I’m still struck at how for the most part, we treat candidates like garbage. Historically in Talent Acquisition, we had this really weird power dynamic that took place. We believed we (TA) had jobs to give out or not give out, like prizes, so we would force candidates into our processes and make them jump through hoops.

It’s been a super hard habit for many of us to break! Even with historic low unemployment numbers!

I have some help for you! 

I’m partnering with the folks over at Candidate Rewards to put on a free, live 1-hour webinar titled:

5 Things Great Employers Are Doing to Drive World-Class Candidate Experience in 2019! 

What can you expect to get from this webinar?

5 Rock solid strategies and tactics you need to be using to deliver more candidates to your organization!

3 Things great organizations never do to candidates, and that you can easily change in your own TA Shop!

Candidate Experience data that will give you the ammunition you need to change your executive’s mind and give you more budget money to fix your Candidate Experience issues!

Live Q&A with me on your toughest Candidate Experience questions!

Candidates Experience has been one of the hottest topics over the past five years, and it’s never been hotter when it comes to the hiring environment that we are in right now! Right now is the perfect time for most of us to look at our 2019 strategies around Candidate Experience, because for most of us it’s TA Budget Time!

If you don’t plan, you plan to fail! That’s what we are always told, right!? So, let’s sit down for an hour and discuss how to make 2019 the best year you and your TA team has ever had!

REGISTER NOW for this free webinar! 

I’m looking forward to presenting this information, it’s the first time I’ve ever done a Candidate Experience presentation, and I’m sure my takes will probably be a bit different than most, but you’ll have to let me know!

How do candidates find your company?

I have a brain crush on Smashfly’s Tracey Parsons. She’s a great Recruitment Marketer who flat out gets what you and I should be doing to get candidates to find us!

I only tell you this because Tracey shared something online this week that I had to share. I came on a LinkedIn post by Joel Cheesman (you can look him up as well, he’s way less impressive than Tracey, but he might be your flavor! JK, Joel! He’ll cry himself to sleep tonight if I don’t say that!) where Joel was stating a stat “80% of applicants start at Google“.

Cool stat. You probably didn’t know that. About a year and a half ago, Google said it was 47%, before they launched Google for Jobs, so it shows that GFJ is actually already having a big impact on candidate behavior.

Tracey’s response was this:

“And approximately 0% of those searches involve your brand name”

Bam! Mic drop! Walk off stage.

She’s dead on 100%-ish percent accurate!

No one is going to Google searching for “Jobs at Amazon” or “Jobs at ABC Manufacturing”. If they already know they want to see your jobs, they’re just going directly to your career site, or corporate site, where you’ll make them click around for five minutes to find your jobs. Oh, wait, maybe they should be Googling jobs at “X”!

I think Tracey’s point is that you shouldn’t be focused on SEO to drive people to your ‘brand’. You should be focusing on SEO to drive people to the market and the jobs you have, the brand at this initial point, doesn’t matter.

We love to think it matters, but 99.8% of us have an unrecognizable brand to the majority of candidates. That’s not a negative statement, that’s just reality. They don’t see any difference in what it’s like to work for us unless you’re a Unicorn brand.

But we aren’t all Google or Facebook or Amazon. We’re just good, solid companies to work for, that are virtually indistinguishable from every other good, solid employer who’s out there.

So, what can you do?

  • Truly understand the impact Google is making on candidate behavior.
  • Turn yourself into a Marketer. Think like a marketer. What would it take to get people to know who we are?
  • Turn your employees into Brand Advocates.
  • Stop paying Referral Bonuses, and buy Employee Referral Technology.
  • Build and turn on a Recruitment Marketing machine for your shop.

Also, go read and learn from super smart people like Tracey and Joel. That’s what I do.

Your Weekly Dose of HR Tech: @Hiretual – Find, Engage, and Pipeline Candidates

Today on the Weekly Dose I review the sourcing technology Hiretual (Hire-Tool). So, I’ve been hearing from my sourcing friends for about two years that Hiretual is awesome and I need to check them out. Hiretual is a modern sourcing technology platform that allows a Sourcer or Recruiter to quickly search for possible talent online from dozens of different possible sources.

There’s now an entire verticle in the recruiting technology industry dedicated to sourcing technology and Hiretual falls squarely in that camp. I’m keen on saying that it’s never been easier in the history of recruiting to find talent, and it’s that way because of sourcing tools like Hiretual. Hiretual spiders the web finding profiles of potential talent that meet your exact search criteria from over 30 different channels. Places like LinkedIn, Github, Facebook, etc.

Hiretual is simple to use. You can build a custom search for what you’re looking for, or simply drop in a job description and the system will automatically pull the data it needs to begin the search. It will then do an initial search and have you rate the quality of the candidates. This helps the AI within Hiretual to begin learning what it is exactly you’re looking for and return better candidates.

What I like about Hiretual: 

– You can target competitors or specific companies you want to see candidates from and the technology will search for just individuals with a background at those organizations.

– If you search for candidates with government clearances, Hiretual can specifically help you with this. I’m amazed at how many times a year I’m asked directly about this capability.

– You can run multiple searches simultaneously, and save searches you run frequently.

– You can message and nurture candidates right from Hiretual.

Sourcing technology, like Hiretual, aren’t a recruiting silver bullet. I’m in love with this type of technology, but it won’t magically find you, candidates. It will magically find you talent, that you then have to ‘sell’ them a reason on why they should want to talk to you and come work for your organization. For the most part, Hiretual is returning passive candidates, not active. This is a struggle for recruiters and sourcers who only know how to work with active candidates.

Hiretual is super powerful in helping you find people with the skills you desire, but you still need to get them interested in you. If you and your team are ready to start recruiting passive candidates than this is definitely a technology you need to demo!


The Weekly Dose – is a weekly series here at The Project to educate and inform everyone who stops by on a daily/weekly basis on some great recruiting and sourcing technologies that are on the market.  None of the companies who I highlight are paying me for this promotion.  There are so many really cool things going on in the tech space and I wanted to educate myself and share what I find.  If you want to be on The Weekly Dose – just send me a note – timsackett@comcast.net

Want help with your HR & TA Tech company – send me a message about my HR Tech Advisory Board experience.

What if you let your TA Interns run your campus Career Fairs? #TC18Live

I’ve noticed something when I go onto campus for career fairs. The TA Pros that are there representing your company, don’t really want to be there. They don’t really want to be talking to students. They find this beneath them in many aspects.

That is if you’re over one year out of college! It seems like the only people who want to go on campus are your new hire recruiters. They’re super excited to go on campus! Then they get a year out and the culture beats them down and they become too ‘professional’ to talk to lame students who only want an internship, or they just want some of your swag!

Here’s what I know, when your TA interns go back to school for the year, they would love to represent you on campus to students at the fall and spring career fair! LOVE!  They would advocate for you, like your own people ever could!

What would it cost you? Like a few hours of $15/hr wage or something like that!

What would you get in return?

– “Recruiters” who love being at that career fair!

– “Recruiters” who love being at that school!

– “Recruiters” that candidates at that school would listen to!

– “Recruiters” that would do a better job than your current team!

What could go wrong?

I mean really, what would really go wrong if the interns took over a career fair? I’m guessing absolutely nothing! Oh, they might not spin bull shit as good as your internal team could spin bull shit, but on the positive side, Gen Z doesn’t really react to that style anyway!

The reality is Interns will take career fairs more seriously than your normal team. They are trying to impress you. They are trying to impress their classmates. They’ll give it their all. When was the last time you looked at your internal team and thought, “Oh boy, the team really gave it 110% on campus this season!” Never! You never thought this!

This isn’t about your team not doing well. They do fine! They’re representing you just fine. Fine. No, really, fine! The question is, do you want ‘fine’?

Sometimes the craziest ideas are the best ideas! I mean, if you have a campus that you’re just not making it happen, what do you really have to lose? Let the interns take over and they might just surprise you on how great they do. If they fail, oh well, you were sucking on that campus anyway!

Your Weekly Dose of HR Technology: @Dice4Employers – New IntelliSearch Helps Uncover More IT Talent!

Today on The Weekly Dose I review Dice’s new product offering IntelliSearch. IntelliSearch is a proprietary recommendation engine simplifies the complexity of candidate search by allowing recruiters to input a job description, the ideal resume, or a list of skills to return relevant matches.  Boolean expertise is no longer required.

IntelliSearch is super easy to use. Just cut and paste a job description or even a resume of a hire or candidate your hiring manager loves and IntelliSearch will go out and find others that fit the criteria you need.

Dice’s IntelliSearch uses machine learning and A.I. to quickly match candidates to your requirements without you as the recruiter having to have deep technical knowledge about the type of candidates you’re looking for.

One of the issues I hear about constantly from corporate TA Pros around new sourcing technology is that they now have way too many candidates to search through and while they can find more ‘potential’ candidates than ever before, the tech has actually made their job harder!

Dice attempts to solve this problem with the IntelliSearch matching technology. The Dice funnel starts with hundreds of millions of potential profiles that can be found around the web, and quickly gets that number down to a few millions of actual candidates in the hiring pool in the U.S.

From there they return the best possible fits with contact information and a new feature to Dice which is “Likely to Switch” signal based on a number of factors in their algorithm. Based on these factors Dice will give you a Green, Yellow, or Red signal in terms of the potential that a candidate is ready to switch to a new job.

IntelliSearch is also driven by Semantic Search, not Boolean Search. Why does this matter? Semantic search describes a search engine’s attempt to generate the most accurate results possible by understanding:

  • Searcher intent.
  • Query context.
  • The relationships between words.

In layman’s terms, semantic search seeks to understand natural language the way a human would. Whereas Boolean is basically searching on keywords. Semantic search will produce a higher quality of search results.

The Bottomline? 

If you haven’t taken a look at Dice recently, it’s worth a new look, especially if you’re struggling to find IT talent, and you don’t consider yourself a full time IT recruiter. I find those who are less ‘techy’ will really be helped by Dice’s new IntelliSearch!


The Weekly Dose – is a weekly series here at The Project to educate and inform everyone who stops by on a daily/weekly basis on some great recruiting and sourcing technologies that are on the market.  None of the companies who I highlight are paying me for this promotion.  There are so many really cool things going on in the tech space and I wanted to educate myself and share what I find.  If you want to be on The Weekly Dose – just send me a note – timsackett@comcast.net

Want help with your HR & TA Tech company – send me a message about my HR Tech Advisory Board experience.

7+ High Volume, Low Unemployment Recruitment Strategies!

Gather ‘round talent buffs and let me tell you a story – of a time not so long ago in a land not so far away. A little agency called The Bureau of Labor Statistics (you may have heard of them) released a report claiming that the unemployment rate dropped below 4% for the first time in 15 years. Did I mention that this is a true story?

That’s right, in April 2018 the unemployment numbers dropped to 3.9% in the good ol‘ US of A. This information is great for the domestic economy, but not so great for employers who are using outdated tactics to build their teams.

But have no fear – Fistful of Talent and Canvas have put me on the case to help organizations refresh their TA approaches during our WEBINAR, Help! We Can’t Hire Anyone! How to Hire When Unemployment is at Historic Lows (Click to register), on October 9th at 12 PM ET.

I’ll be dropping the following silver bullets of recruiting wisdom. When used together these bullets can help you hit the hiring bullseye every time:

* Not one, not two, but SEVEN new strategies to attract the best of the best during this low-unemployment era, from hourly workers to C-suite-grade talent

* The top talent attraction technology working for high-volume recruiting teams RIGHT NOW to level the playing field in this hot job market

* Three moves you are currently making that are putting a damper on your hiring efforts, and how you can make your recruiting dollars really count

It’s all going down on October 9th at 12 PM ET – register to save your spot for our WEBINAR, Help! We Can’t Hire Anyone! How to Hire When Unemployment is at Historic Lows (Click to register), TODAY to make your TA shop full-employment environment proof)

Register Here! 

I won’t be handing out one silver bullet in this webinar, I’ll be handing out handfuls! There isn’t a single silver bullet that will fix the problems we have, but a bunch that when used together, will help your organization succeed in hiring…even when unemployment drops below 4%.

About Canvas:
Canvas is the first text-based intelligent interviewing system that empowers organizations and recruiters to screen more job candidates and market employment brands. For more information, visit www.gocanvas.io and follow Canvas on Facebook, Twitter, Instagram, and LinkedIn.

Michigan Recruiter’s Conference – November 1st – Detroit, MI! Registration is Now Open!

The 4th Annual Michigan Recruiter’s Conference will take place on November 1st, 2018 onsite at the GM Headquarters RenCen in downtown Detroit, MI. Registration is now open for this event. There is limited seating because of space constraints. Only 250 registrations will be accepted! This event will SELL OUT, don’t wait!

Okay – all that nonsense is out of the way! Why should you and your corporate recruiting team come? Yes, I specifically said “corporate” recruiting team. No staffing, RPO, or vendors will be allowed to register. Hate me if you want, but it actually works really well. Corporate TA leaders and pros can learn without being pimped constantly!

When Jim and I started this conference 4 years ago we did so that our teams would have world-class recruiting development in our own backyard. National conferences are great, but they are expensive! We couldn’t afford to send our teams, but if we had one local, we could bring our entire team!

Jim and I knew most of the great Talent Acquisition speakers personally, or we knew someone who knew them personally, and we felt pretty confident we could talk them into coming to beautiful Michigan! Okay, they all owe us favors and we just happen to be in Michigan! Either way, the Michigan Recruiter’s Conference has worked out wonderfully!

The 2018 Michigan Recruiter’s Conference lineup is Awesome!

Torin Ellis – Diversity Strategist speaking on “Conversation to Commitment”

Angie Verros – Sourcing/TA Expert speaking on getting more candidate replies

Michael Arena, Ph.D. – Chief Talent Officer at GM speaking on TA Transformation

Dawn Burke – HR and Talent Expert speaking on getting more out of your hiring managers

Holly Fawcett – Sourcing Ninja at Social Talent sharing the latest and greatest Sourcing magic!

– Plus, additional sessions on DIversity Recruiting and Recruitment Marketing!

I want to thank this year’s sponsors: General Motors (just exceptional automobiles), Greenhouse (just an exceptional ATS) and Smashfly (just an exceptional Recruitment Marketing platform). They allow us to keep the cost of the entire conference down to just $89 per person, that includes, coffee, breakfast, drinks, lunch, snacks, oh yeah, and all that great freaking TA development and thought leadership!

Register Today! (over 100 tickets have already been sold in the 1st week!)

Your Weekly Dose of HR Tech: @TextRecruit Drip Campaigns Really Work!

Today on the Weekly Dose I review TextRecruit‘s new Drip Campaign feature that my team is actually really using!

So, I don’t talk a lot about my tech stack, because I think it’s a real differentiator when it comes to running a staffing company. In fact, I’m fairly cocky about telling clients I know for a fact, my tech stack is better than theirs, which is why my team can find and attract talent faster than theirs can!

We use TextRecruit.

Why?

Because being able to text candidates, more than one at a time, is critical for recruiting success. Plus, I need a way for my recruiting team to manage multiple text conversations at a time, and a platform that will capture all of those conversations.

So, we have been using TextRecruit with a high rate of success when it comes to getting more reply rates than we could with email, InMail, and phone calls.

So, what are Drip Campaigns using TextRecruit?

Drip Campaigns are a series of automated text messages built to drive deeper engagement with candidates. They help you automate text messages based on whether your candidates respond, and engage them with the right message at the right time.

They work like this:

  • Create the different messages you want to send to your candidates and decide how much time you want between them
  • Once you start your campaign, candidates that respond will stop receiving messages while unresponsive candidates move to the next drip message
  • After the campaign, you can check your analytics to see your response rates

We do a lot of message testing so it might look something like this:

Message #1“Hey ‘Candidate name’ it’s Tim from HRU. I’ve got this awesome position we need to talk about. Let me know when you’re available.”

No response.

Message #2 “”Candidate Name”, it’s Tim again! Here’s the link to that position I texted you about. Contact me back and I can give you more details!” 

Still no response.

Message #3“It’s Tim! I’m stalking you! No, really, I really do think you’ll like this position. Just let me know “Yes” or “No” and I’ll stop bugging you about this position.” 

What!? Still no response. Remember, even a response of “No, I’m not interested” is a good response, because now you at least know something about that candidate, and you can respond back with “Okay! Is there something you would be interested in and I’ll make sure I put that note on your profile?”

Message #4“Last Chance! I don’t want to assume you’re not interested until I really hear from you. Here’s the link again. Just text me back!” 

We set up the messages. The candidate sees it as a personal text to them, with their name embedded, if you have that as part of the message, and the TextRecruit technology does the rest! Easy to set up and use.

So, what’s the response rate? 

70%! (this is my team’s response rate when using the drip campaign method – I can’t guarantee your results will be the same)

That’s an unreal number for recruiting response! You can send out 4 emails to 100 candidates in a drip campaign and you might get a 15-20% response rate. The cool thing is the technology is running the interactions and letting your recruiters respond to those who are interested.

TA pros and leaders ask me constantly how they can get more candidates. One thing that I know that works, is you need to start communicating with candidates in a mode they will respond to.

Editor’s note: I pay to use TextRecruit as part of my tech stack. Many will assume this is a paid commercial and I don’t pay for the tech. I do. 


The Weekly Dose – is a weekly series here at The Project to educate and inform everyone who stops by on a daily/weekly basis on some great recruiting and sourcing technologies that are on the market.  None of the companies who I highlight are paying me for this promotion.  There are so many really cool things going on in the tech space and I wanted to educate myself and share what I find.  If you want to be on The Weekly Dose – just send me a note – timsackett@comcast.net

Want help with your HR & TA Tech company – send me a message about my HR Tech Advisory Board experience.

The Weekly Dose of HR Tech: @Candidate_ID – The Talent Pipelining Platform

This week on the Weekly Dose I review the talent pipelining platform Candidate.ID. Candidate.ID’s Talent Pipeline Platform provides one central, unified SaaS solution that manages and optimizes every tactic used to find, attract, engage and nurture candidates.

So, what does it really do?

Candidate.ID calls itself a talent pipeline platform which makes it this awesome cross between CRM, ATS, email marketing, and screening tech. Candidate.ID’s unique scoring algorithm identifies with laser focus, exactly which candidates within your talent pipeline are ready for a hiring conversation.

How does this work?

Think of it like this, you have candidates at all levels within your pipeline, some are just at the awareness level, some are learning more about you, others are considering applying, and others have already applied. Candidate.ID’s system figures out at which level a candidate is at and then automatically nurtures them based on the level they are.

Personalization is critical to candidate experience and candidate close. The only way you can do this is by measuring the level of interaction, and Candidate.ID’s algorithm has proven effective in getting each level to the finish line.

What I like about Candidate.ID:

– The platform measures ROI of pipeline effectiveness and shows you which candidates to prioritize for your team, so they know who to go after in the moment based on which candidates are ready to make the final step.

– Candidate.ID uses multiple levels of tracking that include cookie tracking, IP recognition, and fingerprint tracking across devices. This allows you to track candidates through content, social media click tracking, text message click tracking, career and corporate websites, etc.

– A dashboard of real-time candidate traffic that shows you the entire journey of a candidate’s interaction with you. You see everything a candidate does in engaging with your employment brand.

– Not only do you see this with new candidates coming in, but one of Candidate.ID’s most powerful functions is being able to nurture your entire ATS database, and show your team which candidates are ready and when the right fit is close.

Candidate.ID is an enterprise-level tool. It works best when you’re hiring roughly 15+ of the same kind of position per year at a minimum. A great example is a client that had 3,000 design engineers in their database. They put them into Candidate.ID and started nurturing them and within 8 weeks they were able to make 18 hires and 25 others in final conversations, 500 that were being warmed up for the future.

Candidate.ID is a sophisticated recruiting tool that can be used by corporate TA, staffing and RPO alike, given you have the volume to make it worth the investment. It’s powerful, and it will put your team at a competitive advantage for talent. Definitely a tool you should demo if you’re in the enterprise space and hiring mid to senior level talent (probably $40k – $150k+). This would not be something for high volume hourly hiring.


The Weekly Dose – is a weekly series here at The Project to educate and inform everyone who stops by on a daily/weekly basis on some great recruiting and sourcing technologies that are on the market.  None of the companies who I highlight are paying me for this promotion.  There are so many really cool things going on in the tech space and I wanted to educate myself and share what I find.  If you want to be on The Weekly Dose – just send me a note – timsackett@comcast.net

Want help with your HR & TA Tech company – send me a message about my HR Tech Advisory Board experience.

The Life Span of a Crappy Recruiter!

I have to give credit where credit is due, and Aerotek is the one that originally discovered how long it takes to figure out you suck as a recruiter! It’s right around 9-14 months. The TA world is littered with people who have worked at Aerotek for 9-14 months! If you’ve spent 13 minutes in Talent Acquisition on either the corporate or agency side, you’ve seen a ton of these resumes.

Just having recruiting experience, especially IT or Technical, can guarantee you a recruiting career for at least ten years or more, even if you are completely awful at recruiting! As a President of a recruiting firm, and someone who has run corporate TA shops for years, I see these candidates come across my desk on a weekly basis:

A crappy Recruiter looks like this:

1. First Recruiting job right out of college, working for a big agency recruiting sweatshop and this position lasts 9-12 months. They left because “they didn’t agree with the management style” of said agency. The truth is they weren’t meeting their goals, but we give them a pass because these sweatshops churn and burn through people.

2. The next gig is usually another agency or small corporate recruitment gig. This one usually lasts under 9 months. It’s more of the same, they couldn’t do it the first time, what makes you think they’ll do it for you!?

3. Now, if they’re smart, they jumped from the second gig before getting fired to a very large corporate gig where they have so many recruiters they truly have no idea what they actually do, this will buy you at least 24 months before you’re discovered as a recruiting fraud. In these big organizations you don’t even recruit, just post and pray, anyway, so you should be able to survive.

4. Big organizations finally figured out you’re worthless, but you now know the game, so you leveraged this big corporate name on your resume into your next gig, this time as a senior recruiter, with another big firm who wants you to sell out your last firm and all their recruiting secret. The big secret is, you have no idea, and the last big org gig you had, well, they had no idea.  Once you run out of fake secrets to share, you’ll be kicked to the curb, so start looking for a recruiting manager gig in about 18 months.

5. You jump at the first recruitment manager gig you’re offered. A mid-sized firm, who loves your big company experience and can’t wait for you to save them from themselves. They have super high expectations on what you’re going to do for them, this is not good for you, remember, you suck at recruiting! You’re gone in 9 months.

6. Welcome back to the agency world! You will now bounce around these companies for a while, selling the fact you have ‘contacts’ at big companies of which agency owners want to get into. You’re now 8-10 years into your Recruiting career, and you’re an awful, crappy recruiter.

If you’re truly lucky as a crappy recruiter you’ll fall into some recruiting gig with a college or university or some other sort of fake, non-profit. Those are like wastelands for crappy recruiters. Absolutely no expectations that you’ll do anything of value, just show up, collect a check and follow a process. It’s never your fault, and hey, they don’t want you to move to fast anyway!

Beware TA leaders. There’s a reason a recruiter has had 4 – 6+ jobs in ten years, and it’s not because they’re good at recruiting! The best recruiters don’t move around because they’re so valuable the organizations they work for won’t let them leave! If you’re crappy, people are hoping you leave and take your crappy recruiting skills to your competition!