Introduce Yourself in 90 Seconds

First let me tell you this is not a paid post or endorsement.  Second, I’ve found something really cool for Free! HR and Talent Acquisition folks love FREE!

I found a company called ZipIntro.com and basically what they do is give anyone a really simple platform to make introductory videos for free.  Check out the one I did on the link below:

http://zipintro.com/v/timsackett/intro

As you can see it’s pretty bare bones, and that’s what is great about it.  As a recruiter I don’t need bells and whistles, I need simple and easy, and this is as easy as product as I’ve found for candidates to begin using video as part of their resume submission.  If I can use this, it’s almost completely idiot proof!

Here’s what I know after working in HR and Talent Acquisition for 20 years:

1. It’s tough to get hiring managers to move on the candidates you’ve presented to them.

2. Many times by the time they do get around to looking at them, the best ones are gone.

3. A quick video intro of a candidate gets hiring managers to react.

Why?

Here’s something about hiring managers they don’t want you to know.  They actually trust that you can find talent for them that will be close to what they need!  So, going through each resume and giving you feedback seems like a waste of time.  Watching 3 videos that are all 90 seconds in length and telling you which ones they want to interview — well, that’s really easy!

I have a classic real-life example of when I working with an executive on trying to fill one of his direct report positions.  I presented resumes of pre-screened candidates of over 20 individuals over a period of months.  Each time I would force myself into his office and get feedback.  Always the final answer was “No”.  I almost gave up when I decided to do one more thing.  I had my best three candidates come into the HR office and I set up a video camera (yeah, this was way before all the cool apps and sites now – VHS baby!).   We went live, I asked each the same three questions, and we let it roll.  Each video was less than five minutes.  I asked the executive for 15 minutes to present three ‘new’ candidates.  I didn’t take any resumes.  He watched the videos and decided to interview all three live.  One of those three eventually got the job.  All three had previously been turned down when looking only at their resume and my feedback.  Video is very persuasive!

What else is useful about ZipIntro?  Well, you can use it to intro yourself!  Think about what happens when you send out those 50 emails per day to potential candidates.  Usually, none of those 50 people have any idea who you are.  All they have is an email telling them you’re interested in them.  But who are you!?  Having a ZipIntro url in your email signature gives them the ability to ‘check’ you out very quickly, and allows you to send a compelling message to potential candidates.  You can be professional, you can be creative, you can be funny.  It’s up to you.

Like I said — ZipIntro isn’t paying me for this, I just wanted to share a free and very easy tool that might help you get a job, and/or land some candidates. Enjoy.

 

5 Ways for Recruiters to Engage Talent minus the Stalking!

Let’s face it, it’s easy to say you’re going to build talent pools filled with passive candidates—but it’s hard to actually do. And it’s even harder once you’ve built a talent pool in your area of need to figure out what to do next.  You know how to recruit, but what do you say to a talent pool filled with passive candidates who aren’t ready or willing to buy in to the positions you’re selling?

 Never fear, Fistful of Talent (with an assist from our friends at Jobvite) is here. We thought about the pain described above and created our October webinar entitled 5 Easy Ways For Recruiters to Engage Talent Pools – Without Looking Like Complete Stalkers to help solve the problem.  Join us on October 3, 2013 at 1pm EST and we’ll hit you with the following:

 ·         A simple definition of what a talent pool is, how you organize it in your ATS, and how to manage the concept of “opt-in” to the people you include in that talent pool.  The definition of who gets included and “opt-in” is important, because you’re gong to broadcast a bit over time– which will feel different (in a good way) to candidates included in the talent pool.

·         A checklist of information you already have access to in your company that those passive talent pool candidates would love to hear about.  It’s a checklist!  All you have to do is go find the info we list and you’re golden.

·         Data on best practices in thinking like a marketer (do you use email, LinkedIn, snail mail, text, etc.) to engage your talent pool – without looking like a stalker.

·         Grand Finale, we’ll deliver the top 5 ways to engage talent pools – and for each engagement method, we’ll list what the communication looks like, where to find the information and why doing it the way we recommend is the best practice.

Special Bonus: we’re even going to give you a monthly calendar of what to do and when to do it related to our list of 5 ways for you to engage your talent pool. It couldn’t be simpler than that.

 It’s time to make the talent pools you’ve built in your ATS actually like you and your company.  Join us on for October 3, 2013 at 1pm EST, “5 Easy Ways For Recruiters to Engage Talent Pools – Without Looking Like Complete Stalkers” and we’ll show you how.

I Really Don’t Give a S&*t About Your CEO

Getting ready to go to The HR Tech Conference in a few weeks.  I’m totally jacked up to see all the new HR geeky tech stuff!

For those who haven’t been, as a blogger/media type to a conference, let me give you a little behind the scenes.  As an ‘invited’ guest blogger of the HR Technology Conference, my personal information is released to all those vendors who are attending.  This is so those vendors and I can schedule some time together.  They tell me how great their stuff is, and the hope is I’ll be so impressed that I’ll write about it.  Once I write about it, you (my savvy reader) will then go and buy this product.  That’s the game.

Here’s what you probably don’t know.  This ‘process’ of setting up these meetings happens mostly through emails coming from PR firms that the HR vendors have contracted with.  The emails usually have a title like: “Come meet PeopleWankers CEO at HR Tech!”  The body of the email talks about how great of an industry veteran the CEO is, how they are leading their company into the future of HR tech, what is new and exciting about their product, etc.

Here’s my issue.  I don’t care what your CEO has to say.  Let’s be honest, most CEOs are so removed from the actual daily, end-user, product experience they have no idea what actually happens after install!  The real job of the CEO is to make investors feel great about the millions that are being spent in bringing this product to market.  I don’t care about that.  I care if your product actually works. If it actually makes the job of HR, Talent Acquisition, Operations, etc.  more efficient and more profitable.  You want to know something else, the CEOs at these literally look like they are being tortured! They hate these briefings.  Is that really how you want your product presented.  Bored to death CEO with an overly caffeinated PR and Sales person trying to cover up for the complete shit show that’s going on in front of me.

The person I really want to meet from your company?  One of your clients who is currently using the product!  Find one of your companies champions, fly them into the conference, have them stop on their way from the airport at a convenience store and pick up a 20 oz. Diet Mt. Dew, and let’s sit down so they can show me how they use the product and how it has changed their life!  That’s what my audience really wants to read about.  They want real life.  It’s okay that your product isn’t perfect, we don’t expect it to be, we just want to know how it might work for us and if it would be a fit.  The CEO can sit with us if she wants!  It might be the most valuable time they spend at the conference.

So to Summarize how to talk to Timmy at HR Tech:

1. Cool Product or Service

2. Real user of product

3. Diet Dew

Seems really easy.  Alright, I need to get back to going through 300 emails about meeting lame CEOs…

 

Do You Have A Resume Commerical?

Being that I run a recruiting agency, in the Technology space, I always find it funny to read and hear people talk about how ‘resumes are dead’.  It seems that if you talk to anyone who thinks they know and understand the IT industry, this is especially true.  CIO Magazine recently had an article: IT Hiring: Your Text Resume Is Soooo Last Century, which laminates on which type of resume is now the ‘in’ thing.  From the article:

“It’s no coincidence that LinkedIn recently began encouraging its users to amp up their profiles with videos, illustrations, photography and presentations. And Toronto startup Vizualize.me has attracted 200,000 users to its tool, still in beta, that turns text-based resumes into online infographics.

“People are open to new formats, new ways of presenting credentials,” says John Reed, senior executive director of Robert Half Technology, an IT staffing firm based in Menlo Park, Calif. “People are trying to figure out how to stand out in the crowd, how to bring life to their profile and experience, and they’re using social media tools to do that.”

Reed says that neither he nor his colleagues have seen a lot of applicants submitting videos yet. When they do, they function more like cover letters than resumes. “The videos are ‘let me introduce myself before you look at my resume,'” Reed explains. “The companies look at it and say, ‘That’s cool, that’s an interesting twist, that makes the candidate stand out.'”

So, are resumes dead?  I don’t think so.  Here’s what happens, as an industry heads toward ‘zero’ unemployment like the IT industry is heading, hiring managers, recruiters, HR, etc. become more open to anyway they can find talent.  This means you’ll run into many ‘candidates’ who are not really actively looking — those all powerful Passive Candidates — and don’t have a traditional resume.  Many of these folks will be open to talk to you, but really don’t want to take the time to put a resume together.  In a traditional recruitment process, 90% of Recruiters would walk away from these candidates – “Well, if you won’t put a resume together, then you must not want to really work here!”  This is why so many people hate recruiters and HR!  Because we say stupid stuff like that.

The best recruiters and HR Pros will find a way to get these candidates in the door without a ‘traditional’ resume.  As the article in CIO points out – video is one way to do this.  I’m a huge video fan, not necessarily as a resume replacement, but as a compliment to your resume.  Where HR, Recruiting, and/or a hiring manager might skip over your resume because of some illogical preconceived notion of what they think they want, many will see a short 90 second video introduction of a candidate and say “let’s get this person in for a face-to-face!”  That’s very powerful.  Whereas a passive candidate might not be willing to take an hour or two piecing together a traditional resume, most are willing to join a Google Hangout for a couple of minutes to introduce themselves and give some highlights.

It’s like a commercial in very modern day sense, and does what your resume might not be able to.  It’s not perfect.  Just like a resume, a short video might attract you to a candidate you ultimately find out is not a good fit for your position.  The video resume commercial does, though, give you one more short piece to the puzzle, and honestly still so few people are doing it, it will help set the candidate apart, and your HR/Recruiting shop apart from the competition.

Top HR Lies

In the never ending quest to beat a blog series to death, let’s hope this is my last installment of “Top Lies” (Top Candidate Lies, Top Recruiter Lies).

At this point I’ve completely pissed off ‘candidates’, made some fun of Recruiters, so now it’s time to really have some fun with the easiest target of all  — HR!  For the most part my peers in HR have fairly thick skin.  HR is actually use to being made the joke in the professional world.  The only profession that gets made fun of worse is probably lawyers!  I could do an entire post on why HR lacks respect, but that has been done a thousand times and in reality having respect in HR isn’t a professional dilemma, it’s a personal one!  If you’re in HR and don’t have respect in your organization, don’t blame the HR profession, you need to look in the mirror!

All that being said, HR might be the king of the liars in your organization!  Let’s break down a few of Top HR Lies:

“In HR we are here for ‘our’ Employees!”  — HR is not an employee advocate.  HR supports the organization’s leadership and mission.  BTW – many HR Pros don’t even get this concept! When push comes to shove, HR will always support that way leadership wants to go, not the way employees want to go.

“You can tell HR, we are always confidential!” — No we’re not! HR has an obligation to look out for the best interest of the organization, not you.  If you tell HR something ‘confidentially’, there is a very good chance that information will be shared with others in the organization.  The reality.  HR has to mitigate the risk of the organization.  Your craziness has risk to it.

“We had no idea layoffs were coming…” —  Sorry, but we did.  But we just can’t tell you that and create panic throughout the organization.  So, we lie. It sucks, but there isn’t any other way.

“No, you can’t change your health benefits until next Open Enrollment, it’s the law!”  — Yeah, that’s kind of a lie as well!  There are laws governing when we ‘have’ to allow you to change your benefits (marriage, child being born, divorce, etc.), but HR can decide to change the plan rules and allow you to change if we wanted. But, that becomes a logistical nightmare!  Even with keeping our plan rules intact, we can still get around it.  Let’s say you are a young employee and chose the crappy low-cost catastrophic major medical plan that basically covers nothing, but you’re young and nothing will ever happen to you. Then, something does happen to you.  You come to HR. HR says, “We told you so! Sorry, you have to wait until next Open Enrollment, have fun with that cancer!”  HR could actually fire you on a Friday, hire you back on Monday and have you sign up for the ‘new’ insurance.  Based on your plan there could be some audit risk based on IRS code, section 125 – so check it out before you go do this. But, it’s not like you’re doing this all the time – this is maybe once a year for a desperate situation – I’ll take that risk (and have) to help my employee in this situation!

– “We fire people!”  — HR has never fired anyone, ever.  Managers of of employees fire people.  HR just supports that decision, and frequently influences a manager to make that decision, but we don’t pull the trigger.  Managers blame HR — “HR is telling me I have to do this”, but that’s a lie as well.  HR advises of the consequences if certain actions aren’t taken. Ultimately, leaders make the final decision on what is actually going to happen.

“Top performers get rewarded!” — Actually, in most organizations even average performers get rewarded….and low performers.  We have a compensation plan and don’t want to leave anyone out. So, you can be great and get a 3% raise. Your cube mate could be a slug and get a 1% raise.  How does that feel?

–  “We treat everyone equally!” — The reality is we treat certain employees better and give them more leeway to screw up, because they are more valuable to the organization.  Not all employees are create equal.  That was just something that sounded good on the poster for the break room.   Some employees are actually substantially more valuable to the organization than you are.  We treat them differently.

“We value diversity and inclusion!” — We actually really don’t give a crap about this.  It gets shoved down our throats, legally, organizationally, etc. What we really care about is filling positions with solid talent.  But leadership makes me provide a report that counts the color of faces, so now we have to care.  So we care about the number of faces, not the true sense of diversity.  Don’t hate the players, hate the game.

Alright HR Pros – What Lies Did I Forget?

 

 

I’m Going to the 2013 HR Tech Conference!

If you read this blog you know that I’ve attended the SHRM National Conference for years.  There is also one other conference – The HR Technology Conference – that I haven’t missed for the last 4 years, and now that my friend, Steve ‘The Call Him Mr. HR Tech’ Boese, is running the show – I doubt highly I’ll miss again!   I love attending The HR Tech conference for a number of reasons that are different from why I like attending SHRM – but I think both should be on the list of every serious HR Pro.  If you can only attend one – might I recommend every other year between the two.

Here’s why I attend The HR Tech Conference:

 1. HR Technology Smarts! (Duh! Right.  But listen, great HR Tech knowledge is the one way Trench HR Pros can separate themselves from the pack!  Want to move far in your HR Career – this is a must have competency for the now and for the future.  HR Tech does something better than most in that most of the speakers I’ve seen are like you and me – they actually work in HR.)

2. The Crowd!  (The HR Tech Conference pulls in a completely different crowd than SHRM.  I love the SHRM crowd – I feel one with the Trench HR Pros who go.  HR Tech is filled with HR decision makers!  You know the ones who can say yes to buying hundreds of thousands of dollars, if not millions, of cool HR tools.  Plus, some really smart HR pros who think about HR differently.)

3. The HR Vendors. (Any company in the HR space trying to make a name for themselves is there.  I first met HireVue at HR Tech 3 years ago in some back little booth with nobody around – and thought – ‘Holy shit! This is the future of interviewing’ – they a bit bigger now!  At HR Tech you actually get to see the future of HR before anyone else.  It’s like going to the annual Car Shows and seeing the concept vehicles!  How we work in HR will be different 5 years from now – want to know how – attend and find out!)

The 2013 HR Technology Conference will also be the last for the ‘Godfather of HR Tech’, Bill Kutik (that’s Bill in the picture above!), as he passes on the torch to aforementioned, Steve Boese.  That is one final reason I’m attending.  Bill has had a huge impact on HR Technology in his tenure and that should be celebrated.

Here’s one reason you should attend – the gang at HR Tech (because I blog a bunch and they think I’m influential – jikes on them!) has given me a special discount code ‘SACKETT’ – which saves you $500 of the price of the conference.  Sign up HERE!

Besides the $500 – I’ll let you buy me a drink or take me to a cool Las Vegas show!  Your choice!

 

The Laziest Referral Request Ever!

This is an actual email message I received last week:

 

Good afternoon,

 

I am going through updating our resume database and it looks like we have an old one on file for you. If you are currently seeking new restaurant management opportunities or know of someone that is, please email me your most recent resume, explaining any gaps of employment (if any).

 

If your referral is placed through us, we will send you $100.

 

Thank you,

Kim Cox

Recruiting Facilitator

“Industry Experience. People Results.”

Premier Solutions

5623 N. Western

Oklahoma City, OK  73118

(405) 948-4050 Ext. 401

(877) 948-4001 Ext 401

Fax (405) 948-1290

kcox@psokc.com

www.premiersolutionsinc.net

 

Let’s break this down for Kim and maybe we can give her some pointers on the next communication she sends out:

 

1. “Good Afternoon”  – I actually received this email at 11:56am – so it was close to afternoon – I would have hoped for maybe a little more personal context – “Good Afternoon Tim!”

 

2. ” I’m updating my database” – good for you! I can’t remember ever sending my resume to someone in Oklahoma or being a restaurant manager, but apparently I’m in the database. Might I suggest a bigger call to action.  “We have a client who has interest in your background! Contact me regarding this opportunity!”

 

3.  “If I’m seeking a restaurant manager opportunity or know someone who is” – I’m not, I don’t – does that mean I don’t have to contact you back!?  Or does it mean I should send you a referral and my resume – I’m a little confused.

 

4.  “Email me your most recent resume and explain any gaps” – Well, we hardly know each other, but alright, I guess…

 

5. “If…We’ll send you a $100” – So, let me get this straight – I send you a referral, you hire them and Bam! I send me $100!  Wow – will it be cash or check?

 

I wanted to share this message in its entirety just in case someone might know of a restaurant manager and need an extra $100!

 

To Kim’s credit, her signature line and contact information is great!  Sure it lacks any social context of Twitter or LinkedIn, but 4 colors and 3 fonts – someone put some time into that!

 

People – it really just isn’t that hard to do recruiting – but we make it look like we are trying to launch the space shuttle sometimes.  Come on, at least put in a little effort!

HR Announces – ‘We’re Out of Ideas’

Recently the crew at FOT has been having some conversations about what’s new in HR.  It use to be all you had to do was show up at a HR conference and listen to someone from Zappos, Google, Sodexo, etc. to find out what were the latest and greatest happenings going on in HR!  But no more – it seems like HR is in a dead period of new ideas!  I blame the recession – why wouldn’t I – the ‘Great Recession’ gets blamed for everything – might as well take some HR heat!   Nobody at FOT could really come up with any ideas that were new.  But thankfully the good HR folks at Google came through one more idea, but I don’t how new it is…

From Quartz – Google admits those infamous brainteasers were completely useless for hiring:

“Google has admitted that the headscratching questions it once used to quiz job applicants (How many piano tuners are there in the entire world? Why are manhole covers round?) were utterly useless as a predictor of who will be a good employee.

“We found that brainteasers are a complete waste of time,” Laszlo Bock, senior vice president of people operations at Google, told the New York Times. “They don’t predict anything. They serve primarily to make the interviewer feel smart…

Bock says Google now relies on more quotidian means of interviewing prospective employees, such as standardizing interviews so that candidates can be assessed consistently, and “behavioral interviewing,” such as asking people to describe a time they solved a difficult problem. It’s also giving much less weight to college grade point averages and SAT scores.”

Yes, you are reading that correctly – Google’s ‘new’ HR idea is to go retro!  Back to behavioral interviewing and standardized interview decks – hello 90’s!  Isn’t that wonderful – I can’t believe Google didn’t have someone at SHRM 13 leading a session like “Google’s Strategic HR Innovations – Just Interview Them Stupid!”  HR ladies would have packed the house to find out how they to could jump into the 90’s.  Also, let’s just come right out corporately and validate to all those kids in college – you’re just wasting your time and spending your parents retirement.  I’ve really never been so excited for our industry!

So, I would like to take it upon myself and the entire HR community to let the world know – HR is out of ideas!

Here’s were we/HR stand:

– Still need to hire people

– Still need to train our employees

– Still need to provide benefits and pay administration

– Still planning the company picnic, and/or ‘holiday party

Long live HR.

3 Giant Misnomers of HR Technology

One of the big things that hits you right across the face when attending SHRM’s national conference is all the technology that is being peddled at the conference. Hundreds of companies are all there competing for your HR dollar on how they are going to make your HR life easier.  The problem is  – I don’t really get what of these companies really do!  There’s no real differentiation amongst any of them – and I actually follow the industry!   It seems like the current popular ones like Ultimate SoftwareSilkroad  and Halogen can do everything!  I mean everything but actually ‘do’ HR! That’s the trick right?!  You get sold on the fact that ‘this’ software is going to change how you ‘do’ HR forever – but you still have to ‘do’ HR.  It will definitely change how you do HR – no doubt.

The problem is, of the thousands of HR Pros who are attending SHRM this week – 99.9% couldn’t tell you what one of these company does from the next.  They all claim to be able to solve an HR issue that ails you.  That’s one of the biggest issues I see with most of the all-in-one suites – if you have one problem – let’s say it’s succession – you really have to convert everything over to their entire platform – because they have workflow that integrated.  That isn’t a bad thing – but put on your work boots – because you’re about to take on a gigantic project and change your entire way of doing HR – to solve that one problem you were facing!

The 3 Giant Misnomers of HR Technology:

1. HR Technology Makes HR Easier. HR Technology doesn’t make HR ‘easier’.  It makes HR faster.  The technology allows you to do things at a higher rate, gives you more capacity – but not easier.

2. HR Technology Will Make You Better at HR.  Again – it’s a piece of software.  If you’re a crappy HR Pro – You’ll now be a crappy HR Pro with an expensive piece of technology!  Way too many company executives fall into this trap.  We’re bad at HR – let’s go spend a boat load of money on technology and then we’ll be good at HR! No you won’t.

3. HR Technology Will Save You Money. The one thing you’ll find when looking into purchasing HR technology is that tech sales pros are exceptional at delivering to you a ROI model so it seems like HR all of a sudden went from cost-center to profit-center over night!  It won’t.  Good HR Tech costs money. Implementation, upkeep, training, etc.  The savings are ‘soft’ dollars and hard to sell to a finance person who gets reality.

Sounds like a I hate HR Tech, doesn’t it?!  I don’t – I love it!

I just see the blank stares and confusion on the face of my fellow HR pros when the walk the expo floor.  Do you need HR Technology to be good at HR?  Yes.  Competency in HR Technology is probably one key ingredient to being a ‘great’ HR Pro – that so very few of us actually have!  How do you get it?  Free Demos baby!  All of these companies give free demos – use them!  Teach yourself.  Make a friend in IT and ask questions when you don’t get it.  If you went through one demo per month on a piece of HR Technology, you would be amazed at how much you would actually learn about HR, your own HR shop and things you can do to improve yourself and your organization!