Category Archives: Sourcing

Tattoo Hiring

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A tattoo is basically forever.

I know, I know, you can get them removed by laser now. But most people don’t go into a tattoo proposition thinking I can’t wait to pay a couple of thousand dollars to get this removed! It’s permanent baby. Like a Sharpie, but better!

Most organizations do Tattoo Hiring.  They believe we are going to hire this person forever.  In fact, go ahead and tattoo the logo on their butt while their in orientation.   But the life cycle of most hires is similar to that of your tattoo you got on Spring Break back in 2001.

Tattoo Hires:

1. Day 1 – it’s a little painful, but your so excited to have the person on board.

2. First couple of weeks – pain has gone away, still doesn’t look right, but you can tell you’re going to love them. And you keep showing the new hire to everyone you see, that has yet to see them.

3. Years 1-3 – Tattoo Hire is awesome. You’re proud of your tattoo hire. People comment on what a great hire.  You couldn’t be more proud of your tattoo hire!

4. Somewhere past year 3 – the first Tattoo Hire went so well, what the heck, time for another Tattoo Hire!  This time we’ll go bigger and better!

5. Into Tattoo Hire #2’s first year – you begin to notice your original Tattoo Hire doesn’t look as good anymore. Isn’t performing as well. You think it might be time to change your original Tattoo Hire.  While Tattoo Hire #2 is more awesome than you can imagine!

6. Time to remove Tattoo Hire #1 – You’ve finally made the decision, Tattoo Hire #1 has to go. It’s going to cost you thousands of dollars to remove, but Tattoo Hire #1 just isn’t what you want anymore.

That’s alright you’ve got Tattoo Hire #2!  I mean what could go wrong, a Tattoo Hire is forever, right?

Organizations that hire with a Tattoo philosophy are bound to fail.  It’s not that you can’t expect, or want, employees to stay with you their entire career.  You can.  The problem we face is when we don’t set up our organizations to support forever hires.  The new tattoo always looks better, because it is usually more defined and brighter and you put more thought into it.  An employee is no different.  You can’t let a more tenured employee fade.  You must keep them vibrant and up to date.  Or, many times you will spend a ton of money replacing them.

 

7 Ways Recruiters Can Reinvent Themselves

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It’s that time of the month!  No, not that time – a better more enjoyable time!  It’s the FOT monthly webinar!   This month FOT will be doing Recruiter Makeovers and giving Recruiters 7 ways they can reinvent themselves as Marketers!  As always it’s FREE and comes with HRCI credit for all those SHRMies.

We know – you’re feeling stale as a recruiter. We get it, that’s why we’re partnering with Jobvite for the May FOT webinar – The Recruiter Makeover – 7 Ways Recruiters Can Reinvent Themselves as Marketers. The world’s full of great products/services that became commodities, and unfortunately, there’s a lot of recruiters in danger of becoming commodities if they don’t change with the times. Odds are you feel the shift under your feet – great candidates are less responsive than ever to average recruiters, which means you have to become a more effective marketer of the brand and opportunities you represent to keep your closing rate high.

If you’re still reading, that means you haven’t been average in the past. Join us for this FOT webinar and we’ll give you the roadmap for a career makeover that includes the following goodies:

—The Ugly “Before” Picture – We’ve all seen the “before” pictures used in makeovers and this one is no different. Using your “average joe/jane” recruiter, we’re going to take a snapshot of the recruiter most in need of our makeover. Brace yourself, because “before” pictures in makeover workups all look like mug/prison shots of Lindsay Lohan, right?

—Trendspotting 101 – We can’t start prescribing the skill equivalent of makeup or liposuction for recruiters until we tell you about the trends that are causing the need for the makeover. Candidates have more options and messages flowing to them than ever before. Whether its the emergence of Indeed, Glassdoor, LinkedIn or the social recruiting scene, recruiting is morphing into marketing. We’ll compare and contrast some of the trends to tell you why recruiters are evolving into marketers even as they keep their core recruiting skills strong.

—7 Ways Recruiters Can Reinvent Themselves As Marketers – Makeover time. We’ll hit you with our list of things you can do to reinvent yourself as a marketer who just happens to recruit for a living. You can do this. Don’t believe the naysayers that will say this is hype. Those people are just trying to keep you average.

—Our Top 5 List of Recruiters Who Have Strong Marketing Game – It’s all empty talk until we give you examples, right? The FOT crew will break down our top 5 list of recruiters who have added the marketing toolkit to their games, complete with emphasis of which of our “7 Ways” list they specialize in. Everyone in the world needs role models – even recruiters. We’ll tell you who to connect with and emulate to become a marketer in the recruiting game.

Evolving your game as a recruiter isn’t easy – it takes thought, expertise and time you don’t have, because you’re busy filling positions. Join us for the May FOT Webinar and we’ll show you how to add marketing chops to your personal recruiting brand so you don’t get left behind.

CLICK HERE IF YOU’RE A SMART TALENT PRO!

Evolving Just In Time Talent

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If you’re in the talent/recruitment game you are well aware it’s a Just In Time (JIT) game.  Has been that way since we were called the Personnel Dept. and will be that way for the foreseeable future.  Executives and hiring managers hate this about recruitment.  They think we should have this ‘pipeline’ of great candidates waiting to come into our organizations the moment we lose someone, or have a need to add additional talent.  But, we all know that while in theory that sounds really nice, it’s not reality.

There is a faction that tries to sell that this can happen, through things like talent communities, etc. Again, the reality is this is these types of things are just a show for our organizations, they really don’t do what our hiring managers are desiring.  Having a pipeline of candidates, who have yet to be screened, interviewed and offered (i.e., your talent community) is still just JIT talent.  Maybe a little quicker, but still far short of expectations from hiring managers.

So, how to you get On Demand Talent?

Eventually, we are going to see companies take a page from the contracting talent world and they are going to ‘bench’ their next hires.  In contracting great talent gets ‘benched’ in between their projects.  They actually get paid not to work, but be ready for the next major project they’ll be working on.  Could be a week, could be a month.  Corporate benching will be slightly different. Let me give you a peak of how corporations will eventually evolve JIT Talent to meet the expectations of their executive teams and hiring managers:

1. Active sourcing of top talent, even when they don’t have an opening.

2. Full screen, interview process and selection decision of this talent, even without an opening.

3. Contractual offer and benching bonus to be the next hire for a certain position.

What does all that mean?

Let’s say you have a group of Engineers.  You know at some point, based on your annual metrics over the last 10 years, you will lose an engineer to turnover within the next 12 months.  It’s critical that when you lose that engineer you have a replacement quickly, but the current cycle time of sourcing, interviewing and accepting is taking 8-12 weeks for your critical skill set.  Sound familiar?  Your hiring managers expectation is you’ll have someone in 2 weeks.  Which is impossible in your current process.

An On Demand Talent model would have you, without an actual opening, go through your full engineering search. Find that person who is right for you and extend them a hiring contract for the next available opening in the next 12 months. For accepting this ‘spot’ on your depth chart, you will pay this candidate a bonus.  Could be a one time bonus, could be a monthly bonus.  In the mean time, they continue to work at their current position and company, and wait.  When they get the call, contractually they have two weeks to give notice and start.

You meet the expectation of your organization, you have succession ready to go, you just created a better talent demand system.  Yes, it costs money.  But, so does having an opening in your organization for two to three to six months, while projects sit idle.

What do you think?  Blow holes in my theory of On Demand Talent in the comments.

 

Breaking Down The 6 Seconds Of Your Resume

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The Ladders released some research in the past couple of weeks that focused on how a recruiter reads your resume.  It was really good stuff for job seekers to pay attention to, but it was mostly sent to HR and Recruiter types who shrugged their shoulders and thought ‘Yeah, so.” Basically, what the study showed was that a recruiter really only spends about 6 seconds initially viewing your resume (that first screen)!  For years the industry has used ten seconds as a staple, regardless, we knew it was a very short time.

The study also shows where a recruiter’s eyes focus while looking at your resume for six seconds.  This is even more brilliant! I’ve first saw this technology used with the design of Facebook’s UI.  They were able to see how people stared at their Facebook page to determine the best place for their ads.  And you thought they just put them on the side to get them out of the way!  It’s very scientific, and researchers use technology that will show a heat-map like image that indicates where you gaze the longest. On a Facebook page, on a resume, etc. It can used in a number of fashions to show where an individual focuses their attention.

So, in the six seconds a recruiter is looking at your resume, where do they look?  Here are the main areas by emphasis:

1. First job listed – Current Position.  That one you list, hopefully, right under your opening “Objective” header.  A recruiter will immediately scan to that section as they quickly scan by your objective, and spend a little more time looking at the Job Title, Dates and opening sentence (so make it a good one!).  They spend very little time on all those paragraphs and bullet points you put below that.

2. Next job listed – Previous Position. Okay, she is working here, and she use to work here.  It’s that quick.  They don’t care that you ‘totally re-processed’ the supply cabinet, and led the company in quarterly metrics, blah, blah, blah contests, are you still reading this, no one reads this far into your resume!

2. Education.  From your first job listed (let’s be clear, it’s not your actual first job ever worked, but the first job you have listed on your resume) the recruiter will quickly move to Education.  Why?  Basically, they’ve determined you’re working, or have worked, in the right kind of job for what they are looking for, so now they want to know what kind of education you have.

That’s it. Your six seconds is over.

I just saved you $1000 on getting your resume professionally done. It’s not needed, unless you have my grammar skills, than you might want to invest. The reality of today’s recruiter, and even hiring managers, is that your resume will won’t get read until you get to the next level.  This is actually an advantage to you if you know how to design your resume, using the data from the study!

All you really need is a USA Today style resume.  Do you know why the USA Today is such a popular national newspaper?  Because almost all of us are really stupid and lazy.  We like big pictures, colors and bullet pointed lists.  That is all the USA Today delivers in terms of news.  No details, just the headlines and the sexy stuff.  That is what your resume should be.  At least on that initial first page.

Candidates with Hickeys

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(I’m on vacation – I originally posted this in Feb. 2010 over at Fistful of Talent. Also going on 16,123 days of never having a Hickey!)

Kris Dunn, our the HR Capitalist, had a blog post “How To Destroy a Lifetime of Trust as an HR Pro in a Single Day…” where he explained how a direct report broke the cardinal rule in HR and shared confidential information, or more specifically tried to use confidential information for personal gain. It wasn’t something illegal, it had nothing to do with their individual functional performance as a Director of HR, but what this person did was destroy the trust they had with their leader (although I could argue that if a HR Pro can’t keep confidential information confidential – you probably do have a performance issue). Good post – go over and read it, if you haven’t.

The post got me thinking though about how a person recovers from this type of transgression. (Also take a look at this WSJ article “How a Black Mark Can Derail a Job Search“.  As a leader, Kris was pained for sure, because this person had “High-Potential” and was an “A” player.  But when certain things happen, professionally, you have to cut ties and move on.  So now, this Hi-Po has a huge Hickey.  Interestingly though, this Hickey can’t be seen when you look at their resume or interview them in person, but it’s a Hickey they can’t get rid of.  So, barring a life-turtleneck how does one cover this puppy up?

It’s interesting because I think that probably the best of us have a hickey or two that we would rather not have our current or future employer know about.  Sometimes they’re big-giant-in-the-back-of-a-Chevy-17-year-old-I-will-love-you-forever hickeys and sometimes they’re just oops-I-lingered-a-little-too-long type of hickeys. Either way, I would rather not expose my hickeys and have to worry about how this will impact the rest of my professional life. And here’s where most people drive themselves crazy.

As HR Pros I think it’s important for us to be able to help our organizations determine the relative value of individuals.  This person was a rock star at ABC company – did something wrong, couldn’t maintain that position any longer with ABC because of said incident, and lost their job – now we have a chance to pick up a Rock Star (and probably for a discount).  The question you have to ask is not could we live with this person if they did the same thing here?  Because that really isn’t the question – you already have that answer – No.  The question is: do we feel this person learned from said wrong doing and is there any risk of them doing it again?  You might come to the conclusion – yes, they’ve learned, and yes, there is potential they might do it again (let’s face it, if they did it once, they’ve shown they can do it, so there’s always a risk) – but it’s a risk we are willing to take.

So how does someone come back from a transgression at work? The answer is that they have some help.  Eventually, someone is going to ask the question, “why aren’t you with ABC Company anymore?”  They’ll give you the canned answer they’ve been developing since the moment they lost their job. If you’re a good interviewer, you won’t buy the first answer:  “I mean really?!  So, you decided it was better off not to have a job. Is what you’re telling me?!”,  and you will dig to see the hickey.  Hickeys are funny in that you really can’t take your eyes off of them, but for those who can get by the hickeys, you might just find a great talent who is grateful for the second chance.

But, you also might find someone who just likes being in the back of that Chevy and getting Hickeys. You’re the HR Pro, though, and that’s really why your company pays your salary, to mitigate risk versus the quality of talent your organization needs to succeed.  So, you have to ask yourself, can you live with a Hickey or not?

I Mostly Work For Free

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I’m an agency headhunter.  I love this Dilbert comic, it makes me laugh:

Dilbert Headhunter

 

The reality is, headhunting, recruiting, etc. can be a very lucrative job. Like most sales jobs, yes it’s a sales job, if you’re any good, you can make really good money. If you’re not good, you starve.

The truth about headhunting is I’m usually working for free.   I don’t blame my clients for this.  I completely know the deal going in, and if I ‘decide’ to work for free, I’ve made the conscious decision to do it.

Most people don’t know that about this profession.  That 90% of their time is spent working for free.  It’s why so many people leave agency recruiting to go to corporate recruiting.  The jobs are virtually the same, except on the corporate side you get paid each day.  You don’t get paid as well, but you get paid.  On the agency side, you rarely get paid, but if you’re good, those pay days are big.

Those in the industry will read this and think, “well, Tim, you must not be good at what you do, because I would never work for free!”  They feel like they have clients who would never asked them to do that, or they ‘qualify’ each opening before they do would take on the assignment.  Others will say, “that’s why I only work ‘retained’ search”.

Our reality, agency headhunters, is that everyday we are working on something for free.  My best clients will ask me, beg me, for help on a certain position.  We’ll work our butts off getting them great talent.  Then, we’ll get the call, “Hey, Tim, the resumes are great! We decided to go another direction. Thanks, though, we’ll definitely call the next time we have a need!”

Yep, you just worked for free.

The cool thing about a recovery economy is that the leverage of being able to go out and find more great clients is right there.  Clients who won’t want you to work for free.  Who will value the work you do for free, and not want to take advantage of that.  I feel for my brothers and sisters in the headhunting game.  Working for free never feels good, but you smile, you thank them for the opportunity, and we do what we do.

Hopefully, today, that isn’t working for free.

 

 

Social Recruiting + Infinity

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For those who don’t know, I do this little presentation called Social Recruiting MacGyver Style.  I’m doing it in a couple weeks for a thousand HR Pros in Michigan.  I have some fun with it, and poke fun at some of the things we do in our industry with Social Recruiting.  From questions I get, at that presentation, I came up with this concept:

Social Recruiting + Infinity = Bad Recruiting

Here’s the math logic.

How many followers do you in your full social stream? Think all Twitter followers, Facebook, LinkedIn, Instagram, Facebook Page followers, etc. Everyone who could possibly be in your network that you could potentially connect with to source.  Big number, right?  Mine is probably in the millions.  The impresses my teenage sons, but that’s about all the ‘klout’ I get from it.

In this social age of recruiting, for the first time, most of us come face to face with the opportunity of limitless.  Social recruiting gives us access, seemingly, to an endless array of candidates.  No one else can handle limitless.  A hospital has a limit on patients. Restaurants have a limit on patrons.  Most things in life have limits.  In recruiting, we have a limit to how many open requisitions we can handle.

But in the social recruiting world, the pursuit of infinity has become that goal.

The question I have to ask those who embarking into this world of social recruiting is, what price are you will pay for this pursuit?

It’s a question most recruiters don’t even consider when they start down the social recruiting path.  When your recruiting pool is ‘everyone’, it changes the way you work. That what social recruiting tends to be like.   Most begin believing they have a new ‘pond’ to fish in, and find out that pond is an ocean, an ocean where you see fish everywhere, but can see the fish you want to catch.

The corollary of infinity (an endless amount of candidates) is zero (so many candidates you can’t even find one).

Social recruiting works really well the smaller you target, not the bigger.  Why is this important to you?  Let’s go back to the math.  We get caught up in the numbers.  The number of followers. The number of people who ‘like’ us. The number of people who click.  When those numbers are worthless, if they are not the people you want.

Social recruiting is not about more numbers.  It’s about using tools to uncover a very specific skill set you are looking for, and networking with that skill set.  Rifle versus shotgun.  Unfortunately, most recruiters start by trying to connect with everyone and anyone and find no one.

 

The 1 Reason Your New Recruiting Process Will Fail

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There is one absolute truth in Recruiting:  You (anyone who works in recruiting) will attempt to ‘Re-Process’ your recruiting process because you feel you can make it more efficient, more effective, more ‘something’.   The ‘old’ process was a failure (mainly because you didn’t design it), and you have to give the process an overhaul to bring it up to today’s standards.  This new process will satisfy your hiring managers, and completely revolutionize how talent is brought into your organization.

Is this true?

It is.  I’ve been you.  The problem is, it won’t work.  The new process, is the old process, with better clip art.  The new process might actually be a ‘better’ process, but it doesn’t matter.  The reason it doesn’t matter is because of something you aren’t even considering.  Why are you ‘re-processing’?   Let’s assume it’s because you need to get “more” out of your recruiting process.  You need more talent, you need more compliance, you need more satisfied hiring managers, you need more retention, you need, more.

That’s really what this is all about.  If your current process was delivering you more, you wouldn’t change.

Do you know why your ‘new’ process won’t work either?  You don’t really want to get more.  You’re afraid of more.  More opens you up to things you could hide from under the old process.

That is why your ‘new’ process will fail.  Deep down, in places you don’t talk about at work, you don’t want the process to succeed.

Having a successful process means you have to open yourself up to failure.  A successful process needs some things to be successful.  Hard metrics, levels of accountability, a line in the sand that says “we own this”.   Those things will demonstrate success, and they will clearly demonstrate failure.  We love demonstrating our success.  No one loves demonstrating our failure.  So, we attempt to ‘re-process’ a process that will ensure our success, and also ensure we don’t fail.  That is impossible.   Success only works as a comparison.  Here is how we succeed, because here is what it looks like if we fail.

Organizationally, failing isn’t the worst thing that can happen, but individually we fear it.  This fear keeps us from designing the process our organization really needs.  A process that will show those doing it right, and those not doing it right.  A process that shows us where we need to improve, specifically.  A process that will lead to some black and white decisions.

That is why your new Recruiting process will fail.  You are not willing to build one that will show your failures.

 

5 Ways Mobile Recruiting is Morphing Candidate Behavior

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From my buddy Kris Dunn at The HR Capitalist and Fistful of Talent – The FOT Webinar Series presents the ins and outs of Mobile Recruiting – check it out!

 

I love it (I know you do too…) when companies start talking about how they block specific types of websites to prevent employees from doing certain things.  One of the types of sites companies love to block is career sites.  ”You’re not going to look for a job while you’re working.”

 

You’re right, boss.  We won’t look for a job on your laptop while we’re working for “the man.” But we’ll absolutely wear it out on breaks, lunch and as soon as we leave work with our mobile device.  Heck – we’ll probably do  it at work from our mobile device as well.

 

That reality means you should probably figure out what’s going on with mobile recruiting, right?  That’s why the latest installment of the FOT webinar series is all about candidate behavior on mobile.  Join Ed Newman from iMomentous and Kris on Tuesday, April 1st from 3-4pm EST for Happy Hour Job Search: Driving the Behavior of Mobile Job Seekers, and we’ll hit you with the following:

 

– A complete breakdown of the basic demographics and behaviors of mobile job seekers, with strategies on how to use that data to influence candidate behavior.

 

– Inside information about power users of mobile career sites, including the level of education they’ve achieved, years of work experience and most prevalent zodiac sign (we’re kidding about the last one–but it would be cool if Capricorns were the most mobile savvy, right?).

 

– What behavior and life patterns surrounding mobile use cause employers to see spikes at particular hours of the day from mobile, and how that impacts your mobile recruiting strategy.

 

– The impact of mobile friendly career sites and email campaigns to click through rates from mobile candidates.

 

– Then, we’ll show you how all the factors listed above make providing highly relevant content and calls to action the key to success with mobile candidates.

 
A winning recruiting strategy starts with understanding the candidate you’re seeking. Where is your candidate sitting at the moment they choose to hit “apply?” What are they doing 10 seconds before they land on your site?

 

Odds are they’re on a mobile device.

 

Remember how your parents thought the Internet was a fad? Don’t fall into the same trap with mobile recruiting.  Join Ed Newman and Kris on Tuesday, April 1st from 3-4pm EST for Happy Hour Job Search: Driving the Behavior of Mobile Job Seekers, and we’ll hit you with the best strategies to get the most out your mobile recruiting strategy in 2014 and beyond.

The Only Way To Hire A Recruiter

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I’m always on the lookout for a silver bullet to make great recruiter hires! But, I haven’t found one, yet!

I’ve met and been around thousands of recruiters in my career, and most have a few similar traits that make them successful at recruiting, think:

  • Self Motivated
  • Ability to drag information out of an individual
  • No phone fear
  • Quick minded
  • Connector of people
  • Etc.

The reality is, though, no one has really found the secret sauce to hiring great ‘potential’ recruiters.   I say potential because it’s rare I that I hire experienced recruiters.  It’s not that I have a problem with experienced recruiters…wait, I probably do have a problem with experienced recruiters.  Here’s my deal, if you’re a really good recruiter, I shouldn’t be able to afford you. If I can afford you, you’re not a good recruiter.  I like to grow my own.  No recruiting experience, come on in and we’ll show you the ropes.  By the time you end up being really good, I’ll be paying you really well and everyone is happy.

That still leaves me with a better way to find those who, potentially, could be really good at recruiting. There isn’t any ‘recruiter starter’ program at the local community college, and while Enterprise Rent A Car kids have been a good breeding ground, that isn’t perfect either.  Sure, Allegis/Aerotek has used the Fraternity and Sorority route for years, and that has done well for them, but I want something that is more of a sure thing.

And, I think I might have it.

For my next Recruiter hire, I’m going to have the candidates actually recruit someone for their interview process.  Game show style!  Bring in three people we like from a personality standpoint, give them a requisition on a need we have with all the details, and send them home.  First one to come back with a valid candidate that we would want to hire, get’s the job!

I know, I know – you can thank me later – I solved it!

Think about it for a minute.  If the candidate truly wants to recruit they should be able to fumble there way through one requisition to find some candidates that are relatively close.  The reality is, I want to see how they go about it, I want to talk to them once they find the person and ask them a million questions about how they did it, what they would do different, etc. I want to know that they actually want to do this.  My guess is 2/3 of the candidates won’t complete the task and I’m completely fine with that, because I don’t them, and they probably don’t want me!

What do you think?  Would you take on the task?