Is More Efficient Recruiting Always Better? #TruthBomb

If you’re in HR or TA and read this blog on a regular basis, you know I’m all for making our recruiting process as efficient as possible! Primarily because so many of us are woefully inefficient in using our technology and the belief that a more involved process must be a better process.

I’m a little nervous about the future and recruiting efficiency.

I think in our rush to become ever more efficient. We might miss out on some great talent. At this point in the recruiting tech stack, I can actually automate every single piece. Anything you have a person do in recruiting, I can automate. I can even ensure that candidates “don’t” get dispositioned if that’s how you like to play it! I mean, about 50% of you don’t do that now, so it seems like that is probably the way you like it.

If recruiting was only about taking a requirement, matching that requirement to available talent, screening that talent, interviewing that talent, assessing that talent, and onboarding that talent, well then, technology can do that better and more efficiently than humans at this point. But, I think recruiting has always been about getting the best talent for your organization.

Available vs. best is where the technology starts to fall down if talent truly makes a difference in your organization. Honestly, for many, “best available” will work just fine, and it has for decades. The vast majority of organizations are hiring the best available at this point.

Technology is exceptional at hiring the best available. Technology hasn’t figured out how to hire the best talent that isn’t openly available at this point. If you don’t have that talent in your database, and that talent isn’t active on LinkedIn or other job boards, technology has a really hard time getting your message in front of them.

The future of recruiting isn’t about efficiency. That is already here. The future of recruiting is about your organization’s ability to actually go out and discover who is the best talent for your organization. That person might not actually be on the “jobs internet,” or they were, but that was five years ago, so you’ll never see them as someone you want because the five years ago person isn’t the person you need today.

Efficient recruiting is great until it isn’t. If you suck at recruiting, then becoming more efficient at best practice recruiting (which recruiting technology can definitely make happen) will elevate your function for sure. But efficient recruiting isn’t world-class recruiting. It’s just efficient.

The best talent acquisition in the future will be able to go out and discover the talent that hasn’t been discovered by everyone else. We like to believe that everyone who is anyone is on LinkedIn, Indeed, or you name the site. But they are not, or they haven’t been active for a long time, so this is a hidden talent.

Too many TA shops are currently working too hard at becoming efficient and not hard enough at becoming experts of the talent for their industry and their marketplaces. You know I love technology. So, be great at technology, but don’t forget to be great at recruiting.

The 5 Steps to Buying HR Technology #HRTechConf

Hey kids! I’m out at the HR Technology Conference this week, and I have 26 meetings set up with HR Technology companies to do briefings. My buddy, KD, says I do a hundred crappy HR tech demos a year, so you don’t have to. That means this week, I’ll knock about 25% of those! It was 27, but I had one cancel because they felt like I didn’t do enough “HR” tech, and I only know “Talent Acquisition” Tech. That made me laugh! Thankfully, I’ll survive. They most likely won’t.

If you are an HR or TA Leader, the biggest budget purchase you’ll most likely ever make in your position is technology. What I find is that even though this will be one of the most important leadership decisions you’ll ever make, most leaders really have no idea how to buy the technology that runs their business. By the way, as leaders, almost know functional leader knows how to buy technology, so we aren’t alone!

Because we lack this knowledge, most of us will either let our IT department make this purchase for us (a super bad idea!) or pay a giant consulting firm a giant fee to help us make this decision (not as bad of an idea, but not great). Your IT department doesn’t know HR/TA. You do. That should be enough said about IT choosing your functional technology. The giant consulting firms are paid millions of dollars by certain vendors for “research.” So, guess who they will recommend you buy?

Since I get to do a lot of demos and briefings, I like to think I most likely have some good insight into how to do this. Wait, what the heck is a “Briefing” with an HR Technology company? Basically, “briefing” is analyst-speak for speed dating with a tech vendor. In 30 minutes, they’ll tell you why they’re awesome, what they have built recently, and what they plan on building in the future. Then I get to ask them what their favorite movie is, where they’ve traveled, etc. You know, all the normal dating questions. If they really know what they’re doing, they’ll bring diet Dew to butter me up!

How Should You Buy HR Technology?

Step 1 – You actually use your current software fully and truly figure out what it can’t do that you desperately need to do your job better. I find almost no one does this first step. They just want something better, even though when asked, they struggle to verbalize what better is.

Step 2 – Once you know what you need, you figure out who the best players are in the market who do that thing. That takes some research and a hell of a lot of demos. For anything you need, figure out at least twenty vendors selling that solution. Based on your size, that will limit your selections, but at least 5-6 will always be in play. Think about Enterprise-level HCM alone; you have: Workday, Oracle, SAP, Infor, Ceridian, ADP, UKG, and I’m sure others that I’ve missed. This is why I got to the HR Technology Conference every year, to keep up with the market. Every HR and TA leader should be doing the same.

Step 3 – Depending on your size, you’ll have to RFP. For many SMB and Mid-enterprise buys of point solutions, you’ll just be on your own trying to find a partner. In this case, step 2 becomes super important for you because I find that most HR/TA shops buy what is “Sold” to them, not what is available. Turns out, HR Tech companies are super good at marketing and advertising to potential buyers. Those companies marketing to you might be the right choice if you’re lucky, or it could be an awful choice. You need to know your options!

Step 4 – You need to talk with users of the technology you decide to buy before you buy it in three ways: 1. Users currently going through an implementation. 2. Users who are through implementation for at least one year. 3. A user who has left them within the past year. If the vendor doesn’t give you these references, walk away! You need to know how much pain you’ll be in and the realistic timing of implementation, you need to know what learnings others had during their ramp-up of the technology, and you need to know what could go very wrong as a worst-case scenario.

Step 5 – Network in the community for other users who use the same technology you want to use and find out what they are paying for that same technology. I find tech vendors charge as much as they can, and some buyers are better at negotiating than you’ll be. If you can come back with some hard numbers, the vendor will work with you. If you have no idea, you’ll pay a much higher rate than another company using the exact same solution. Also, if the big giant consulting firm that you’re paying six figures for can’t give you these introductions, you’re paying them too much!

There are obviously a bunch of steps within these steps, but this framework will give you a good start and make sure you don’t make a bad purchase. Also, remember the old technology buying saying, “no one ever got fired for buying IBM.” That was said because, at the time, IBM was the gold standard and the most expensive. So, while you might be able to find a good technology cheaper, you also have more risk of it failing.

The same goes for HR/TA buying decisions. There are over 10,000 HR Tech solutions on the market. You can find some amazing technology where the vendor will almost give it away to gain you as a client and get more users, but that comes with some big-time, unproven risk. For some, that risk will be worth it because you’ll be able to get and use the technology you could never afford without taking that risk.

The Recruiter Texting Rules!

Here we go! Your boy is back with some more rules! You know I love me some rules! I’m high rules, and low details, which drives most people crazy!

I was having a conversation recently with some recruiters about texting candidates. For the most part, in recruiting, we’ve gotten to this point where we believe every candidate prefers texting over every other kind of communication. And, if they don’t want a text message, then they want email.

This isn’t exactly true! I did some research and surveyed over 1600 candidates we screened to find out the facts and published it – 6 Things Candidates Want You to Know – you can download it here for free. But I’m not here trying to sell you a free whitepaper!

The entire reason we believe candidates prefer text over any other form of communication is some creative marketing around text vs. email response rates in overall text vs. email communications. Now, this is where all of this falls apart. I get over 500 emails per day. I get maybe 25-50 messages. Of course, I’m going to respond more to text messages vs. email. But that doesn’t mean, as a candidate, I want text vs. email, necessarily!

This all lead me down a path where I believe we need some rules around texting as recruiters!

The Recruiter Texting Rules:

Rule No. 1 – As the first outreach to a candidate you don’t know, texting is not preferred by candidates. They don’t know you, and they certainly don’t want you jumping into their private text messages with a spammy job offer!

Rule No. 2 – No one of quality ever accepted an interview and job offer through text message without first speaking to a real human. Pick up the god damn phone. Once a candidate is all in with you, then yes, they will most likely only want texts from you.

Rule No. 3 – Give me a way to opt-out of your bad text recruiting automation hell! For one, it’s the law. But, most still make it way too difficult to stop the automated texts.

Rule No. 4 – Just because you have my number as a candidate does not give you permission to stalk me for a date. It’s super creepy!

Rule No. 5 – If we aren’t friends, don’t text me like we are friends. Avoid sarcasm. Keep it professional and short.

Rule No. 6 – If it feels like you’re sending candidates too many text messages. You are sending candidates too many text messages! Also, don’t text me a novel! Send long stuff in an email.

Rule No. 7 – If I ask you a question, answer the damn question! We are adults. You can tell me the truth I don’t need some run-around answer that doesn’t really answer my question.

Rule No. 8 – If you expect me to respond within minutes. I expect you’ll respond within minutes. Set the ground rules around expectations early.

Rule No. 9 – Never! And I mean, NEVER! Text with a green bubble! Just Kidding! 😉

Okay, peeps, what did I forget? Give me your favorite rule for texting candidates in the comments below.

Take a look at some awesome new HR Technology startups! #HRTechConf

The popular startup competition will take place during the upcoming HR Technology Conference, happening September 13 – 16, 2022, at Mandalay Bay in Las Vegas. I’m super proud to once again be of the judges selected by LRP Media Group and the HR Technology Conference for this year’s Pitchfest. It is my favorite event of the year!!

This year, 33 companies will compete during the three preliminary rounds, each with five minutes to present and two to three minutes to answer questions from the judges. Based on a combination of votes from the audience and the judges, the total score earned by each company in the preliminary rounds will determine which six advance to the finals.

On Thursday, September 15, at 10 a.m. PT, the Pitchfest final will name one winner to receive the grand prize of $25,000 and exhibit space at the 2023 HR Technology Conference. A second-place winner will get $5,000. Prize money for the winners will be donated by Randstad Innovation Fund, Randstad’s strategic corporate venture fund.

Listed in alphabetical order, these are the companies selected to participate in the 2022 Pitchfest:

1.    AtlasJobs

2.    Dalia (Frontline Recruiting Tech)

3.    EasyLlama (Sexual Harassment Compliance)

4.    Educe Software (Talent Management Tech)

5.    Extraview (Interview Tech)

6.    Findem (Sourcing Tech)

7.    Finwello Inc. (Financial Wellness)

8.    Gift Better Co. (Employee Appreciation)

9.    Illoominus Software, Inc (DEI Analytics Tech)

10. Inclusively (Workforce Inclusion)

11. ishield.ai (Diversity Communication Tech)

12. JobSync (Recruiting Automation Tech)

13. Largely (Talent Marketplace)

14. Lumina (Job Advertising Tech)

15. Manager360

16. ModernLoop (Recruiting Opersations Tech)

17. PivotCX (Recruiting Communications Tech)

18. Pointr (Position Tracking Tech)

19. Praisidio (Talent Retention)

20. Probotalent, LLC (Reference Assessment Solution)

21. Pulse – Automatic Status (Slack Status solution)

22. Ramped (Upskilling)

23. ReturnSafe (Hybrid Work Experience Tech)

24. Rise (Core HCM)

25. SmartRank (Candidate Screening)

26. Soundbite Inc. (Employee Engagement Tech)

27. SPOTLYFE (Employee Engagement Tech)

28. Sunny Day Fund (Financial Wellbeing Tech)

29. TaTiO (Applicant Attraction Solution)

30. TeamSense (Text-based Hourly Worker Comms Tech)

31. ThinkSight (People Analytics Tech)

32. Translator, Inc. (DEI Learning Platform)

33. uMap™ (Talent Management Tech)

**You’ll notice two of the 33 don’t have links – that’s because I couldn’t find them based on their name! That’s a great Startup lesson.**

So, how do you use this list? Start clicking through and see who they are and what they do! What I find is that many of these startups have amazing technology, and they are looking to get users to prove their concept, so that means you can probably get great tech at a great price!! Plus, many times, be at the forefront of an HR Technology movement.

That starts with a demo! I promise, they are painless, and you will learn some cool stuff, give it a try! Challenge yourself to do one new demo a quarter. Keep on top of the technology that is shaping our industry into the future!

HR Technology Conference Unveils 2022 Top HR Product Awards! @HRTechConf #HRTechConf

The HR Technology Conference is right around the corner, September 13-16, in Las Vegas, and today, they announced the winners of this year’s Top HR Products! I will be attending this year’s conference, and I will be a judge at HR Technology Conference’s startup competition, The Pitchfest, which runs throughout the event.

Here are the winners of the 2022 Top HR Products:

ADP Intelligent Self-Service

ADP Intelligent Self-Service anticipates, solves and reduces employee issues before becoming a problem. Combining artificial intelligence, deep HCM knowledge and intuitive experiences, ADP Intelligent Self-Service proactively nudges employees to resolve potential issues.

Compa 

Compa is offer-management software to help talent teams make smarter offers and gain real-time market data. When recruiters use Compa, they can skip spreadsheets and automate workflows to find pay guidelines, navigate pay conversations and build custom offers that get approved quickly.

Eightfold Job Intelligence Engine

The Eightfold Job Intelligence Engine provides an AI-powered foundation for role definitions that dynamically learns from internal and external talent insights. By replacing archaic and ineffective job descriptions with centrally defined roles, the tool combines AI, automation and human expertise for better decision-making.

Gloat Workforce Intelligence

For many organizations, workforce strategy is often encumbered by fragmented systems and manual processes that make it difficult to meet the demands of increasingly agile talent and business needs. With this in mind, Gloat built the Workforce Intelligence suite to solve the challenges of accessing scalable skills, jobs and talent insight, empowering organizations to understand and adapt to market needs.

iCIMS Marketing Automation 

Amplify sourcing and engagement efforts with sophisticated lead scoring and conditional, behavior-based campaign personalization to address the toughest talent and recruiting challenges. iCIMS Marketing Automation redefines recruitment marketing by helping recruiting teams adapt to the age of the candidate.

Joyous

Joyous is an app that unlocks the expertise in large workforces to solve strategic challenges. It works in four steps: it breaks a big challenge down into small conversation starters; reaches out to a cohort of the workforce who will have the knowledge needed; routes their responses to subject matter experts and leaders who turn it into conversations, asking for clarification or offering support; and finally, AI analyzes all those conversations to identify the actionable themes that will make the biggest impact.

Oracle ME

Oracle ME is a complete employee experience platform designed to elevate employees’ growth, connections and ability to thrive in the new ways of work and workplaces today. Part of Oracle Cloud HCM, Oracle ME enables organizations to deliver personalized experiences to every worker based on their unique characteristics and situations. .

Paradox Animated Assessments

Paradox has built the fastest, mobile-first assessment on the market, requiring just 90 seconds to complete and boasting a 95% completion rate. By using animated images rather than words, candidates provide accurate information in a fraction of the time, reducing candidate drop-off and increasing satisfaction.

Plum Leadership Potential 

Plum Leadership Potential enables organizations to identify high-potential talent using proven science combined with scalable technology. By leveraging the results of Plum’s single assessment, organizations can instantly measure leadership potential in every employee, ensuring each member of the workforce is equitably considered for their aptitude.

PTO Genius

PTO Genius helps organizations transform the employee experience and boost profitability by unleashing the power of PTO. The AI-powered software helps optimize and automate time off to uncover hidden opportunities to decrease burnout, improve employee wellness and reduce churn.

ServiceNow Manager Hub

Manager Hub delivers a purpose-built destination for people leaders to stay informed and engaged with their teams by leveraging personalized resources to guide their leadership journey. Managers can view a summary of team insights and action items for employee journeys, daily team stats, important dates, tasks and requests.

Talview Interview Insights

Talview Interview Insights maximizes the effectiveness of the Interview. The AI-powered solution works by analyzing conversations and behaviors to assess the candidate and the interviewer, helping organizations continuously improve the quality of interviewing.

Workday Scheduling and Labor Optimization

Workday Scheduling and Labor Optimization is an intelligent, worker-first scheduling solution that leverages artificial intelligence to match labor demand with worker qualifications, availability and preferences to optimize schedules for both workers and the business automatically. By analyzing data across the organization, Workday Scheduling and Labor Optimization helps managers and operations leaders optimize schedules to meet both the labor demands of the business and numerous business parameters—such as labor regulations—and worker scheduling preferences.

There will be over 600 HR Technology vendors at this year’s conference! These products definitely stood out as a few of the must-see technology advances across the HR tech stack. For me, The HR Technology Conference is one of the conferences I will not miss on an annual basis in our industry. Having a great understanding of HR Technology and the impact it has on running a successful business is a must-have skill every HR leader must have in our current environment.

Talent Acquisition Trends with Friends! ATSs are buying ATSs and the Jobs Report!

Last week I sat down with two of the best in the business when it comes to TA knowledge, my partner in crime on HR Famous, Madeline Laurano, and our good friend, Kyle Lagunas. Jobvite acquired best-of-breed ATS Lever after acquiring a whole bunch of other great TA technologies over the past two years. This now gives Jobvite/Employ three ATSs under their umbrella of products!

TA Tech Trends with Friends!

The best part of this is this is exactly how we talk shop when we are together sharing drinks at some conference! The three of us will all be out at The HR Technology Conference on September 13-16. Come join us!

7 Things a Tech Startup Can Teach You About Your Own Success!

My buddy John Hill works for Techstars as the VP of Network. Go connect with him, he’s completely an awesome guy who will sit down and have a beer with you and talk about how to change the world for hours!  Last week he got to meet the latest crop of Techstar startups and came away motivated with some great learnings.

Here are John’s takeaways from the newest Techstar startups:

1. Nothing beats hustle. Nothing.

2. The world is full of good ideas, but only a few will execute them.

3. Relational capital is vital.

4. Networks matter. Surround yourself with those who can help you.

5. There are some wicked smart people in the world.

6. To build a great company, you need help with funding, talent, and connections to business/industry to scale and the understanding of how to navigate each.

7. Suspend disbelief!

I’m drawn to each of the seven for different reasons, but #2 jumps out because I witness this on a daily basis. There are two kinds of people in the world: those who execute and those who talk about executing. Hire those who execute. Understand that they are rare, and you should overpay for this ‘skill.’

Do you notice nowhere on his list does he talk about failure. John is a motherfucking doer! He gets shit done. Techstars will only take a chance on startups led by people who will execute. John talks about ways to succeed, not about just throwing caution to the wind and failing. The reality is most will fail. Setting yourself up for success is key.

I love that he ends his list with “Suspend disbelief.” The world is a critic. Those who make it big have that special combination of John’s list. Great idea, ability to execute, the right network to make it happen, super smart, etc. What they also have is true belief! At the end of the day, you have to believe 1000% of your idea is going to work. No part of you even questions that it won’t.

If it didn’t work, you would be destroyed because your belief was so strong that you never saw it coming when it failed. That’s how most great ideas actually make it. You find a combination of all of these things and you put money and resources behind it.

These seven learnings aren’t about how to make a startup successful. These are how you make anything successful that you’re working on.

The State of Hourly and High-Volume Hiring in 2022

It’s Friday. It’s the Summer. Blog traffic is crap on Fridays in the summer! You get my raspy, deep morning voice instead, enjoy! So, here’s a vlog instead:

It’s Your Boy!

Here’s the link to the report – The State of Hourly and High-Volume Hiring in 2022 by HR.com. Here’s the link to Matt Charney.

If You Could Choose 1 ATS Which One Would It Be?

One of the most asked questions I get over the last decade of writing and speaking is “What ATS should I buy?” I don’t have one, because there are so many variables at play, plus there are most likely over one thousand ATSs in existence!

My buddy, Hung Lee, at Recruiting Brainfood, had this study put together and I love it! Basically, it was asking users of ATSs (a couple thousand, worldwide, so statistically relevant), if you could choose an ATS which one would you choose?

The results:

https://insights.recruitingbrainfood.com/wdrw/2021

What can we learn from this data?

From the get-go, Greenhouse Software seems to be very popular with users! Greenhouse is definitely one of my top recommendations when people ask, and I truly think you can’t go wrong if you choose them.

You can also probably understand fairly quickly, that there isn’t a ton of big enterprise users that answered the survey because the vast majority of giant enterprise use one of the big 3: Workday, Oracle, or SAP. Taleo/Oracle and Workday are at the top of the big enterprise ATS world, with SAP/Successfactors coming in third, which seems to align with what I hear from enterprise Talent leaders.

You hear the big 3 enterprise recruiting modules get beat up a lot, but the truth is, when you’re hiring hundreds of thousands, if not millions of employees per year, you need a system that can handle that volume and complexity. Plus, you most likely need full global and you want something that won’t break. They tend to lower marks from users because they aren’t as feature-rich as the best-of-breed ATSs on the market, but all have a solid partner ecosystem that adds most of the features a big enterprise is looking for.

As you start to look at the lines that have more attractors than detractors, you see some interesting stuff. You see the large numbers of likes for SmartRecruiters, Lever, and SMB ATS Workable. All of which are great selections as well. Avature is a surprise, as they are an ATS, but were built as a CRM, but users seem to like the combination.

I use Loxo, so I’m excited to see them in a very positive light on a list with all these big brands and established ATSs. At the end of the day, the best thing that can happen for any brand or service is the people using you would choose you to use it again if given the option.

SHRMLab’s Better Workplace Challenge Cup HR Tech Winner! #SHRM22

This is the second annual Better Workplace Challenge Cup competition that SHRM has put on. The BWCC is an HR Technology Startup Competition that goes through three rounds of vetting over one hundred new HR Technology startups. The final four make it on stage at the SHRM Annual Conference and they get to pitch who they are and what they do, then an expert panel of judges decides a winner.

The winner receives a bunch of stuff including a $50,000 first-place prize! But honestly, the recognition and promotion alone of being the winner at SHRM is probably worth more than the $50,000! That means really, all of the final four are winners because they all get great exposure.

The 2022 Final Four are also unique in that all four were led by female founders! This seems appropriate given that 80% of HR professionals are female, we need more females developing the technology we use every day to help make our workplaces and our workforces better!

Let’s take a look at the Final Four:

Vinco (Your 2022 Winner!) – Lissy Giacomán, Founder and CEO based in Monterrey, Mexico.  

Vinco is an ed-tech company whose primary mission is to serve as a bridge between employers who wish to upskill, individuals who want to earn credentials, and institutions who want to drive their enrollment online. Vinco works to assist HR teams in upskilling their employees through connections at over 2,000 top educational programs.

Automation Workz – Ida Byrd-Hill, founder and CEO based in Detroit, MI (so you know I was rooting for Ida!)

The Automation Workz Life Culture Audit is a mobile app assisting HR professionals and corporate leaders to motivate front-line workers to digital career and training success. The Life Culture Audit reduces turnover and absenteeism by coaching front-liners through coding games and creation of their life vision so they realize they have the skills and potential success for new digital careers. 

Included – Laura Close, co-founder and chief business development officer

Included helps companies hire and retain a diverse workforce and drive measurable progress on diversity, equity and inclusion (DE&I) goals. The platform provides step-by-step guidance based on your own people data trends. Included makes sure you never miss an opportunity to hire the most qualified diverse talent. 

Inclusivv – Jenn Graham, founder and CEO

Inclusivv is a technology platform that brings people together for courageous conversations. Our conversation design process combines thorough research, psychology and the power of storytelling and follows a simple but powerful framework for hosting small group conversations: three big questions, one voice at a time, and equal time to share. 

Shoutout to the SHRMLabs team, led by Guillermo Corea, they have done an amazing job with this competition, but beyond that, they are truly bringing an in-depth focus to HR Technology that has never been at SHRM and it’s impressive.

Last year at SHRM Annual 2021, SHRM CEO Johnny Taylor, said he wants the entire HR profession to think of SHRM when they think about HR Technology and the SHRMLabs team is truly taking purposeful steps to make this happen.