Ping pong and Taco Tuesday won’t save you!

Check out this previous blog from 2017 – it’s like the Yoda of employee retention. You don’t need to keep everyone! Crazy, right? Does this still hit the mark? Share your quick take!

You Don’t Actually Have To Retain Everyone!

In 2017, and beyond, employee retention will become a huge focus. Some could argue that employee retention is always an important issue, but during major recessions, it becomes less of a stress for sure. With shifting employee demographics, retention will be a hot item over the next few years as we see more and more of the baby boom generation leave the workforce, and we do not have enough young skilled workers entering the workforce to replace those leaving.

Here’s a dirty little secret, though:

“You don’t actually have to work to retain every one of your employees!”

Why? Because most of your employees won’t leave. We like to tell ourselves that every employee can leave, and by the law of the land (at least for now under the Trump administration), they actually can, but statistics clearly show that most don’t leave.

The average retention rate across all industries is about 85%, year over year. That means 85 out of 100 employees will probably not leave you. You are really worrying about 10-15% of employees. Ironically, it’s about 10-15% of your top-performing employees that make the most difference in your company.

First, we have to solve one problem you have. Your ‘retention’ strategy is flawed and is pushing good employees out the door, the ones you want to keep!

Here’s why:

  1. You’re smart and send out a retention survey to find out from all of your employees what they want to be retained. You’re like 99% of organizations.
  2. The results of that survey tell you what the majority of your employees want to be retained. Things like ping pong, hot yoga, 27 smoke breaks a day, free tacos on Tuesday, etc.
  3. You implement a variety of the desired retention ‘fixes’! Yay!!!
  4. Your retention number actually stays the same, or maybe even gets worse.

WTF!?!?!?

Remember what I said above? You shouldn’t be concerned with about 85% of your employees who will never leave. They are not going anywhere! You shouldn’t be surveying all of your employees, you should be surveying only your best employees, those you are desperate to keep!

What you’ll find is that the 10-15% of highly valued employees you want to retain, what they want to be retained is very different from what the hoard wants to be retained! They’ll want a clear career path, performance-based compensation, more talented co-workers, better work tools, etc. They couldn’t give a shit about ping pong and Taco Tuesday.

Great HR isn’t working to make everyone equal. Great HR is working to make your organization better than your competition. That happens by having noticeably better talent. You get that kind of talent by listening to those employees who are noticeably better, not those who complain about the color of your new carpet.

What would this create?  It creates a high performing organization that attracts high-performing employees. Most organizations won’t do this because they believe they need to work to retain all of their employees. “We’re all high performing, Tim!” No, you’re not. Once you get that idea out of your head, you can do some really cool, industry changing stuff!

The Career of a Mediocre Recruiter

Shoutout to Aerotek for being the pioneers in figuring out how long it takes for someone to realize they’re not cut out for recruiting – usually around 9-14 months in the game. Whether you’ve barely dipped your toes in Talent Acquisition for 13 minutes or have been in the field for a while, you’ve likely come across tons of resumes that tell a familiar story.

Just having some recruiting experience, especially in IT or Technical stuff, can keep you in the game for a good ten years or more, even if you’re not the best at it. As the President of a recruiting firm, and someone who has run corporate TA shops for years, I’ve seen these candidates pop up regularly:

  1. They kick off their recruiting journey fresh out of college, working at a big agency sweatshop for 9-12 months. They leave, citing issues with the management style, but truth is, they couldn’t meet their goals. Cut them some slack – those sweatshops are tough.
  2. Next, they usually move to another agency or a small corporate gig, lasting less than 9 months. Same old story – couldn’t hack it the first time, and it’s not likely to change now!
  3. If they’re playing smart, they jump ship from the second gig to a big corporate role with tons of recruiters, buying them about 24 months before being exposed as a recruiting flop. In these big places, it’s more about posting and praying than actual recruiting, so they can survive a bit longer.
  4. Eventually, the big organizations catch on that they’re not bringing much to the table. But armed with the big corporate name on their resume, they snag a senior recruiter role with another big firm. The big secret is, they have no secrets, and neither did the last big org they worked for. Once the fake secrets run out, it’s time to start scouting for a recruiting manager gig in about 18 months.
  5. They grab the first recruiting manager job they can find at a mid-sized firm, with high expectations because of their big company experience. Spoiler alert – they’re out the door in 9 months.
  6. Back to the agency world they go! Bouncing around, bragging about their ‘contacts’ at big companies, they’ve hit the 8-10 year mark in their recruiting career, and they’re just not cutting it.

If they’re lucky as a mediocre recruiter, they might land a gig with a college or university, or something. These places are like havens for subpar recruiters. No pressure to do anything valuable – just show up, get a paycheck, and follow the process. It’s never their fault, and moving too fast isn’t on the agenda!

The best recruiters don’t move around because they’re so valuable the organizations they work for won’t let them leave! If you’re crappy, people are hoping you leave! Please take your crappy recruiting skills to our competition!

Make my birthday wish come true!?

Guess what?

It’s my birthday! Let’s make this one for the books – literally! The only thing I want is for you to go pre-order my new book The Talent Fix, Vol. 2. Head over to the pre-order page, secure your copy, and let the countdown to the book release begin!

I’m beyond grateful for your ongoing support and am lucky to continue sharing this incredible journey with you. Cheers to another year of growth, learning, and a leader’s guide to recruiting great talent.

Career Roulette

BookofOdds.com has a piece titled Hey Kids, Choose Your Career that breaks down the chances of your kid (or any kid, really) landing in a particular job. on consideration for both of them. As you can imagine the article gives some of the fun careers first, like the odds my kid will be a:

  • Surgeon: 1 in 2,872
  • Pro Athlete: 1 in 9,684
  • Fashion Model: 1 in 81,440
  • Firefighter: 1 in 452
  • Elementary Teacher: 1 in 87

Because you know, we all thought we were going to be one of those when we grew up!

When I did a career test in high school, it didn’t tell me I’d end up in HR. It gave me my top 3 choices, which were kind of weird: 1. Teacher; 2. Floral Designer; 3. Sales. No idea how “Floral Designer” got in there, but I still love gardening. HR wasn’t even on the list.

Thinking about my sons, realistically, they’re most likely to end up in:

  • Administrative Role: 1 in 5
  • Sales: 1 in 9
  • Food Service: 1 in 11
  • Healthcare: 1 in 19
  • Education: 1 in 16

But what about HR?

Human Resources: 1 in 656.9

The odds for Human Resources (HR) at 1 in 656.9 shows how jobs can be all over the place, and your career journey can be a bit of a rollercoaster. Even if we’ve got certain ideas about what we want for our kids, the job market can throw some curveballs. Landing an HR job isn’t something you’d bet on every day, but it’s a cool reminder that surprises can pop up in unexpected places when it comes to careers. So, while we might have some thoughts about where our kids will end up, the job scene has a way of keeping us on our toes with its own surprises.

Burning a Hire

If you’re a fan of baseball, you know there’s this cool thing in the game where a pitcher throws a ‘burn’ pitch to set up another one. It’s not about scoring a point but getting ready for a better play down the line.

Ever thought about doing that in HR? Ever burned a hire?

In big companies, sometimes you have to burn hires to make a point or get your hiring managers on board. I remember when we brought in this fancy pre-employment test, and the managers hated it. They didn’t trust the science behind it. Good assessments only work if everyone believes they’re worth it in the end.

I let the managers hire people they liked, even when the test said they might not work out. It was a gamble, but I wanted to show the value of the tools we were using. I wouldn’t keep doing it, but sometimes you need to prove your point for the greater good.

I’ve also burned hires with executive referrals. Top-level folks sometimes want to get jobs for their family, and most of the time, these hires don’t work out. But fighting against it isn’t smart, so you burn a hire.

Not many HR people openly admit to burning hires, but behind closed doors, we know it happens. Sometimes, the small battles aren’t as crucial as the bigger internal war, so you let certain hires go through even when you’d normally stop them.

This doesn’t make you bad at HR; it’s just being strategic. Like the pitcher, you’re setting yourself up for success by burning a hire here and there.

The Snowstorm Test

Throughout my career, I’ve had conversations with coworkers who think they’re more crucial to the business than they really are. You know the type – they drop comments like “This place would be lost without me” or “Let’s see how things go if I’m not around.” Usually, it’s the sales or tech folks who, despite their contributions, sometimes overestimate their importance. Over time, I’ve come up with a simple two-step test to figure out if someone is truly essential to your business:

  1. Snowstorm Test:
    • Ask yourself if this person is required to show up at the office during a severe snowstorm, lasting multiple days.
    Example: In a large Health System where I worked, doctors and nurses were essential, with plans in place for emergencies. Meanwhile, in HR, I wasn’t on the list for a 4-wheel drive SUV pickup.
  2. Self-Promotion Check:
    • Consider if the person spends a lot of time trying to convince you of their importance to your operation.
    Examples: Statements like “Our biggest client wouldn’t be here without me” or “Our department saved the organization $500K last year on a $3.7M budget.”

Looking at how organizations evolve, it’s interesting to note that in the beginning, only essential employees are truly needed – those involved in getting materials, making products, selling them, and handling finances. Support functions like HR and Marketing often come later, usually after the company grows beyond 100 employees.

Regularly reassessing who holds essential roles within your organization is important. As a “client” to these vital contributors, focus on tasks that support their efforts. This means having direct conversations, asking, “How can I help you do your job better?” It’s simple but often overlooked.

Think of organizations like picking teams on a playground. If your most essential employee were choosing a team, where would you stand – first, tenth, or last? It’s worth thinking about where you fit in.

Snagging Your Dream Job

Who doesn’t want a job they really love? It’s something everyone craves. The specifics might vary, but if you ask anyone, “Do you want a job you love or one you hate?” 100% are going to go for the love. Right?

Sure, there are some conditions. I might dream of being a video game tester, but let’s be real, not many people consider that a high-paying career. And a career as a surf instructor in Hawaii could lose its appeal without family nearby (and lack of surfing skills).

Now, here’s the one foolproof way to lock in a job you love – you have to want it for the right reasons.

Not because it pays more or has better perks. Not because it’s in a warmer spot or your significant other lives nearby. That’s not the ticket to landing a job you love. You’re just ticking off some life checkboxes.

To land a job you love, you have to want it because it’s been your thing forever. You have to have a track record that screams, “I’ve been after this for ages!” If you stick to that path, your odds of hitting the jackpot go way up.

Take my dream of coaching the Los Angeles Lakers. It’s been on my mind forever, but truth be told, I never put in the grind to make it happen. I didn’t hustle my way up the coaching ladder, globetrotting to chase that passion, or grind through years of coaching sucky basketball teams to gain experience.

The problem is, many folks want a dream job without putting in the work. Sorry, it doesn’t work like that. 99.9% of people don’t just stumble into jobs they love. They might start something not knowing if they’ll love it, and maybe, just maybe, end up loving it along the way.

So, you want that dream job? Work for it. Prove you’re all about it through your actions and hustle. That’s the way to snap a job you genuinely love.

Is it time to go with the flow?

Whenever HR folks hang out, they often think they’re the rebels in the room. But truth be told, when you look at what they say and do, we’re all not much different from everyone else. This isn’t just an HR thing; it’s all over our workplaces. It’s like we’re stuck in this ‘Group-think’ mode.

Back in the 1950s, Solomon Asch did a study where students had to solve simple problems, like figuring out if two lines were the same length. Some students purposefully gave wrong answers, and guess what? Three-quarters of the others went along with the wrong answers at least once. It’s a reminder that as humans we tend to follow the herd, even when it’s clear they’re off track.

In the corporate world, the contrarian label often gets slapped on the CEO or someone on the fast track to getting the boot. Despite what top executives say about valuing contrarian ideas, the truth is, going against the grain isn’t well-received in companies. So, it’s kind of amusing when HR pros claim they’re the rebels in their organizations. No you’re not. Plus, do you really want to be?

Let’s cut to the chase – HR doesn’t have to be the rebel; shouldn’t they just go with the flow? HR needs someone who totally drinks the Kool-Aid and fully supports the mission. It might sound rebellious in its own way, especially if the boss is a visionary leader, but that’s what organizations need from HR.

HR needs to toe the line. Conform to the vision, conform to the mission, and lead by sticking to the organizational goals. By embracing this kind of conformity, HR can actually make a real difference in the success of the company.

Why You Should Recruit from Competitors

Is it cool to hire from your competitors? This usually gets mixed responses. If you ask 100 Talent Acquisition Pros, half might say it’s a no-go due to agreements not to poach from each other – a common practice in the corporate world.

Infamous legal dramas, like the Silicon Valley case, highlight the downsides of these secret pacts. Between 2005 and 2009, tech giants allegedly avoided recruiting each other’s people, causing lower wages and less job mobility. The lawsuit claims this left workers in the dark about better-paying opportunities.

Surprisingly, openly declaring an agreement not to recruit from competitors is not just ethically weird – it’s illegal. Yes, you heard that right. While it’s tempting to dodge the hiring treadmill in a competitive market, there are smarter ways to deal with it.

One approach is to invest in better pay, engagement, and talent development. DUH! Smart companies know it’s crucial to pay at or above market rates to keep their team happy. Instead of reacting to high turnover with higher wages, these companies stay ahead by regularly adjusting compensation to retain top talent.

Choosing between paying upfront or dealing with turnover costs is a classic business challenge. Reactive companies end up paying more on the back end due to turnover and higher wages. On the flip side, proactive organizations invest upfront in talent development, keeping a competitive edge by promoting from within and having visionary leaders.

I would actually love to see legislation that makes it illegal if you’re a corporate recruiter and you don’t make cold calls to recruit! You saying you’re a ‘Recruiter’ but you don’t recruit! That’s the real criminal activity going on!

Can someone make a Recruiting Degree happen?

Ever wondered why colleges don’t offer a degree in recruiting? With plenty of human resources programs around, it’s always surprised me that there’s no focus on recruiting and talent acquisition.

Typically, folks in recruiting come from programs like Communications, Business Administration/Marketing, Liberal Arts (not known for job prospects), Sports Management, or Human Resources. These degrees open doors to a field where newbie recruiters can earn $40,000 to $50,000 in their first year, and the top ones make six figures.

Imagine a Bachelor’s degree in Recruiting, with classes designed to prepare students for the real deal.

Timmy’s Proposed Bachelor’s in Recruiting Classes:

  1. Recruiting 101 – History of Recruiting
  2. Recruiting 102 – Recruiting Processes and Procedures
  3. Recruiting 103 – Recruiting Communication and Marketing
  4. Recruiting 104 – Sourcing
  5. Recruiting 105 – Negotiation, Offers, and Recruiting Finance
  6. Recruiting 106 – 100 Ways to Connect with People – #1 is the Phone!
  7. Recruiting 107 – Writing Job Descriptions like a Marketer
  8. Recruiting 201 – Employment Branding
  9. Recruiting 202 – Candidate Experience
  10. Recruiting 203 – Recruiting Technology
  11. Recruiting 204 – Advanced Sourcing
  12. Recruiting 205 – Specialty Recruitment
  13. Recruiting 206 – Recruiting Analytics
  14. Recruiting 207 – The Law & Candidates
  15. Recruiting 301 – Senior Project – solving real-life recruiting problems in real-world companies

So, if colleges had a Recruiting degree, would employers hire those grads? Definitely. Employers would dig hiring folks with targeted recruiting skills.

What do you think? Any other cool ones you’d throw in? I think the potential for creating practical content in a Recruiting degree is huge.