Category Archives: Communication

The #1 way to tell someone they Suck!

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Every Monday morning we have a recruiter meeting at HRU.  The purpose of the meeting is for our recruiting department to share with each other what they are working on, what they’ve accomplished the prior week, and give in updates that the full group might need to know.  Something came up this morning that I wanted to share.  Like most recruiting departments/companies/etc. we have our “Repeat Offenders”  – these are the people who just won’t give up.  At one point, a recruiter probably called them, and maybe even interviewed them, possibly even hired them – but now, they won’t leave you alone – they call, they email, they LinkedIn, send Facebook Friend requests, etc. Basically, they become a stalker!

This morning, one of the recruiters says “Mr. Jones (I’ve changed the name to protect the guilty) won’t stop bugging me, he emails his resume to me ‘every’ day!”  We all know Mr. Jones, because Mr. Jones use to work for us at a client, and it didn’t turn out so well.  Now, Mr. Jones wants us to find him his next assignment.  The problem with Mr. Jones isn’t skill related, it’s personality related – he’s annoying.  He was annoying to the client and to his work group peers, he is annoying to us, and I’m pretty sure he was annoying to his ex-wife – thus the “ex”!

So, the BIG question. How do you get Mr. Jones to stop bugging you?  This happens to every single recruiter I know eventually.

Here are the steps I use:

1. Tell Them!

That’s it – no more steps.  Here’s our problem as recruiters – we never want to burn a bridge.  “Well, Tim, you don’t know where he might go, who might hire him, I don’t want to ruin my reputation”  We have to think about our “Candidate Experience”! Bullshit.  You’re being conflict avoidant, and if you look at your last performance review, I bet under “opportunities” is probably says something about avoiding conflict or not confronting issues head on.  I had a very good HR mentor once tell me – “it’s best to deliver them that gift, then to allow them to walk around not knowing”.  Once you start being straightforward you’ll be amazed at how many people will say, “No one has ever told me that!”  That’s the problem – no one ever tells them the truth, thus they keep doing the wrong thing, instead of trying to fix what is wrong.

How do you get an annoying candidate to stop bugging you?  You tell them exactly, very specifically, very calmly, with no ill intent – “I want to give you a gift.  You might not see it as a gift right now, but I hope in time you’ll understand it to be a very valuable gift.  I (don’t use “we” or “us” or “the company – you’re avoiding again by using those) – I think you have a very bad personality flaw that comes across annoying to me, and from the feedback I have received, to those you work with.  If this does not change, I won’t be finding you any job in the future, and you’ll probably struggle to find one on your own as well.”  OUCH! That hurt right?  But, read it again, was there anything mean or untrue in the statement? If this person actually listens to the statement and acts on it, will they be better for it?  You can change the reason for whatever issue the person might have – maybe it’s hygiene, maybe it’s a crazy laugh, who knows – but the basic message stays the same.  You need to change, or I never want to speak to you again.

It’s hard for recruiters to understand this, because 99% have been taught to be nice, thoughtful people – not to be rude.  This sounds a bit rude.  In reality, I think it’s rude to string a person along and not care enough about them to actually tell them what is wrong and to help them.  Stop telling candidates your blow off lines and start telling candidates the truth.  At the very least, you’ll have more time on your hands to talk to the candidates you really want to speak to!

HR’s Biggest Irony: We think we’re Contrarian

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When you get a group of HR Pros together there is one thing I can count on – the majority believe they somehow think differently than everyone else.  Then you look at their words and actions, and you discover they’re just like everyone else.  HR isn’t the only ones who believe this, in fact it’s rampant throughout our organizations.  The reality is, when we get around others, it’s really difficult for us to act and think differently. Hello ‘Group-think’!   The Motely Fool had a great piece on this in regards to investing, but it works for organizations as well:

“In the 1950s, Solomon Asch brought a group of students together and asked them to solve a set of problems, such as whether two lines were the same length. These were simple problems with obvious answers. But several of the students weren’t trying to pick the right answers. They were actors working for Asch, purposely giving the wrong answers in front of their peers. 

Asch repeated the study with varying numbers of actor-students blurting out the wrong answers. His conclusion: Three-quarters of the test subjects went along with the actors’ wrong answers at least once. In any given experiment, at least one-third of test subjects ignored the obvious answer and followed the actors. Just one in four consistently gave the right answer even when their acting peers disagreed with them.

Even when everyone around you is giving an obviously wrong answer, your tendency to second-guess yourself, not want to embarrass yourself, and your natural desire to fit in can trump every bit of rationality you think you have.”

Sound familiar?

The contrarian in most organizations is either the CEO, or the first one fired!  Contrarianism is not valued in the majority of our organizations.  CEO, and many senior executives, will tell you it is, and it’s what they want, but the facts don’t lie.  Most people who go against the grain don’t fit in well in corporate structures.  Which makes it even more funny when I hear HR Pros tell how they are the contrarian voice in their organizations.  No you’re not.  Plus, I would question is that what you really want to be?

I believe HR doesn’t need to be contrarian, HR needs to be conformist.  HR needs someone who is going to take that executive vision and completely conform to it.  Full buy-in, drink the kool-aid, get the tattoo on your ass, conformity.   In away that is contrarian, if you are lead by a visionary leader, either way it’s what our organizations need out of HR.  HR thinks the opposite.  They think our leaders need someone to tell them their full of it.  They don’t. Your leaders don’t want to hear they’re full of it. In fact most, really, just want to hear you think they’re right.  Those who are very self aware still only want to hear how you can help them make their ideas reality, not that their ideas are crap.

That isn’t what you expected was it? HR needs to conform, there, I said it.  Conform to the vision. Conform to the mission. Leading through conformity.

 

It’s Criminal Not To Recruit Your Competition’s Talent!

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If I get 100 Talent Acquisition Pros in a room (no this isn’t going to be a dead lawyer joke) and ask them if it is ‘ethical’ to recruit each others employees, about half will say ‘No’. In fact, there are even a number who will say, “we have an agreement to not recruit from each other”! I’ve heard this, out in the open, with no restraint. It’s normal practice in the corporate world. It’s very common to hear inside Talent Acquisition departments say they don’t ‘actively’ recruit from each other because they’ve been told not to by their executives. That type of conversation will soon be a thing of the past, although, I doubt highly the activity will be!

From SHRM on the highly publicized lawsuit of many of Silicon Valley’s largest tech companies who ‘conspired’ to not recruit employees from each other:

“From 2005 to 2009, the leaders of Northern California’s largest and most powerful companies agreed to reduce competition for workers by entering into an interconnected web of secret, bilateral agreements not to solicit—‘cold call’—each other’s workforces,” the plaintiffs allege.

“By shielding their employees from waves of recruiting, defendants not only avoided individual raises, they also avoided having to make across-the-board pre-emptive increases to compensation,” the plaintiffs claim.

Agreements among the companies to refrain from the common recruiting practice of cold-calling each other’s employees deprived workers of information regarding pay packages that they could have used to find higher-paying work or to negotiate for higher salaries with their existing employers, according to the lawsuit.”

That’s right Talent Acquisition Pros it’s actually illegal to say you won’t actively recruit from your competition because you’ve agreed between each other not do it.   I get it, I get why you do this.  Having a hot job market and constantly taking talent and losing to each other seems like a never ending treadmill of work, but that’s the life of a Recruiter.  You know there are ways to stop this from happening.  Pay better.  Engage better.  Develop talent better. Have a vision that is real and share it.  It’s the age old business conundrum, do you want to pay on the front side or the back side.  Reactionary companies end up paying on the back side – more money in wages to attract talent because they turnover people who leave for better companies, more wages, etc.  It eventually catches up.

Other companies pay up front and keep their talent by paying at market or above, then constantly evaluating the market and changing pay whenever it’s needed without having employees ask, or have to leave to get paid fairly.  They develop talent from within and spend the money to do it right, giving themselves an internal pipeline.  They make sure to only allow people into leadership positions who are engaging and visionary.  It’s a lot of work, and costs money, but in the end it’s still cheaper and you have a better company.

I would actually love to see legislation that makes it illegal if you’re a corporate recruiter and you don’t make cold calls to recruit!  You saying you’re a ‘Recruiter’ but you don’t actually recruit!   That’s the real criminal activity going on!

I Don’t Want To Work With a Gay Person!

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Michael Sam’s announcement last week, becoming the first openly gay NFL player, rekindled some hot workplace topics.  His acknowledgement has talk shows buzzing about whether NFL players would be comfortable with a gay teammate in the locker room.  I think most people concentrated on one area of the locker room, the showers.  Would male NFL players be comfortable showering with a teammate who was homosexual?  So far, no NFL players have said they would not be.

I wonder what most HR professionals would tell an employee who did come to you and said “I don’t want to work with Tim, he’s gay, and I don’t agree with it.”

I’m assuming 99.9% of HR Pros would come up with something like this:

“You know Mr. Employee, we are an inclusive and diverse company, and that means we support all of our employees and don’t judge them based on things like sexual orientation, religion, etc.  If you feel uncomfortable working with Tim, maybe this isn’t the place for you to work.”

Seems about right, right?

Let’s add some real-life to this scenario.  What if, in your work environment, employees had to share a community, locker room type shower environment, as part of the job function.  Dirty, chemical filled, environment, employees shower after their shift as a normal course of their daily working environment.  Now what would you say?

Does it change what you might tell Mr. Employee?  You’re lying to yourself if you say it wouldn’t.  All of sudden you start trying to make concessions and talking about building individual showers, or asking Tim to shower in a private shower and locker room.  You start accommodating, like being ‘Gay’ is a disability.

What if it is your policy for employees of the same sex, when traveling, to share hotel rooms.  This is a common practice with many companies.  What do you tell Mr. or Mrs. Employee when they feel uncomfortable sharing a hotel room with a gay employee?  Do you make an accommodation for that employee to have their own hotel room?

What if your top sales person came to you and said they don’t want to work with a gay employee.  The sales person who controls and has your largest client in their back pocket – 60% of your current business.  Do you give them the same line above? “Go work someplace else!”  I’ll be honest with you, you won’t, because executives would have your job for letting that person walk from your company.  Oh, I’m sure you’re reading this saying “No, Tim, I would!” That’s great for you.  You have to know most people are unwilling to lose their job over something like this.  That’s real life HR in the trenches.

It seems simple.  So what, we have employees that are gay, who cares.  Until another employee cares.  Then HR has issues.  Being an inclusive employer doesn’t mean you just look for the gay employee, it means also you value the beliefs of the person who doesn’t agree with the gay lifestyle for what ever reason that might be.  That’s really, really hard to except for many of us.  I want to tell the gay-hating employee to go take a walk, but if I do that, I cease being ‘Inclusive’ and begin being ‘exclusive’.  It’s HRs job to make it ‘all’ work.

So, what would you do with an employee who has a problem working with a gay employee?

7 Words Mathematically Proven To Get You More Hires!

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Wired recently worked with OkCupid and Match.com to find out which words were used on the most popular dating profiles on their sites.  Millions of data points were done for this data analysis and they came up with the most popular 1000 words.  What they came up with were the exact words to use in your profile descriptions to get the most clicks.  I’m going to take this one step further and say if these words attract singles to another single, I’m quite certain they would attract a job seeker to a job.  My theory being singles are also job seekers.  Okay, I hear you, just because some words might attract one person to another person doesn’t mean those same words will attract a person to a job – but it might.

It is my belief that we can totally re-write Job Descriptions in a way that is a lot less HR’ish, and much more real, which will make more people want to work in the jobs you have.  My good friend, Kris Dunn, is a master at this over at Kinetix (click through to see some of KD’s work). Here is another one I put together when I was hiring a Recruiter for my staff.   The positive is, it lets us in HR get our ‘creative on’.

Let ‘s give it a shot. I’ll give you 7 categories of words that were mathematically proven to get more dates hires:

1. Active Words: Yoga, Surfing, Surf, hiking, athlete, etc. These words were popular because people want to be associated with things that are good for them. Do you highlight active things you do at your organization in your job descriptions?

2. Pop Culture Words: 30 Rock, The Great Gatsby, Homeland, Arrested Development, The Matrix, The Big Bang Theory, The Hunger Games, etc.  People want to work with an organization that has a personality.  Pop culture references in your JD give you a personality.

3. Music Words: (FYI – some of these could also be considered Pop Culture) – Radiohead, Nirvana, live music, guitar, instruments, etc .Does your organization have a musical preference? Why not?  Maybe you’re a little country, maybe you’re a little rock and roll, either way, it’s alright to let candidates know!

4. Calm Words: Ocean, meditation, beach, trust, respect, enjoy, planning, dedication, openness, etc. Words that project a feeling of safety and security. In today’s employment marketplace, don’t discount the value of your jobs based on how calm and secure the work is.  Anxiety is at an all-time high.  Having the ability to say “we’ve never laid off in our history!” could pay you huge dividends.

5. Food Words: Chocolate, cooking, foodie, pizza, sushi, breakfast, etc. Food is a gathering and sharing point in most cultures.  If you do food related things in your work environment it brings all of your people together. Everyone eats. Not everyone will do Yoga or want to watch movies.  Chili cook-offs, company happy hours, Donut Fridays, etc.

6. Descriptive Words: Creative, motivated, confident, driven, passion, awareness, etc. Most HR pros see JDs as a means to an end.  They’re a legal necessity.  We should be looking at them as mini-commercials for our jobs.  I would love to see a company go full video JD – nothing written, just watch our Job Description. 60 seconds of someone telling you what this job is.

7. Spontaneous Words: Tattoos, F*ck, wasted, kissing, puppies, sucking, lucky, etc.  Words that most people would never expect to see in a JD.  This word has absolutely no usefulness in a JD – that’s exactly why we put it in there.  It might not attract an older conservative candidate, but it might be just what a newer generation is looking for.

I’ve never met a senior executive that had a problem with any job description I wanted to write – not matter how bland or how crazy.  That being the case, why do we continue to write JDs that put people to sleep?

 

 

 

2 Ways to Tell If You’re An Essential Employee

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I’ve had many conversations in my career with employees who “essentially” felt they were probably more important to the business than they really were.  You know who I’m talking about!   The ones who at some point let it slip: “This place would shut down if I wasn’t here” or “Let’s see how you do if I leave” or “I made this company what it is today”.  It’s usually a sales person, or technical person who have had big roles, no doubt, but they begin to get a little to big for their own britches (as my grandmother would say).  Over time I’ve developed a good two point test to determine if someone is Essential or Non-essential to your business:

1.  In a snow storm, is this person required to make it into the office/facility no matter what? (think large storm – more than one day)

Example: I worked in a large Health System – Doctors & Nurses had to get in – we actually had plans on how to get them to work in an emergency.  I on the other hand, being in HR – didn’t have anyone coming to pick me up in a 4 wheel drive SUV.

2.  Does the person in question spend way too much of their time trying to convince you of how important they are to your operation?

Examples:  “Without me are largest client wouldn’t be here.” ; “Our department (a non-revenue generating department) saved the organization over $500K last year.” – on a budget of $3.7M…

You know what is really interesting about looking at the life of an organization – when they start out, in their infancy, there is only Essential employees.  We make widgets, all you need is someone to get widget material, someone to make widgets and someone to sell widgets and someone to collect the cash and pay the bills.  Pretty basic.  No HR, No Marketing or Finance, No customer service – it’s a very straight line organization.   Most companies don’t even add an HR element to their organizations until they get over 100 employees – usually an office manager/payroll/accounting person or the owner takes on this responsibility.

I always like to remind myself of who is “really” essential in my organization.  It’s important.  It’s important that as a “client” to those people, I make sure I focus what I’m doing on things that will help them do what they are doing.  That only happens when I actually talk to them, face-to-face, and ask them – “What can I do, to help you do what you do?”  Doesn’t seem overly complicated – but somehow we try and make it harder than that.  You see, that’s what non-essentials do – we convince you that what we do is really important!

I like to look at organizations the same way you pick a team on the playground.  If you had the most essential person in your company begin picking a team – where would you get picked?  First, 10th, last?   It’s a good exercise to go through.  What you’ll see is your most essential person will pick individuals who will/can help them get the job done – without hassle, without issues, without extra work.

Are you Essential to your organization?

It’s not you, It’s me!

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I don’t necessarily agree with this, but it’s part of corporate culture, almost everywhere.  You do a really great at a job, and because you do really great, you get promoted. Eventually, through great performance, you’ll be promoted to a position of leadership.  That’s when ‘it’ happens…

“You’ve changed!”

“You aren’t the same person any longer!”

“You never would have done that when you were one of ‘us’!”

Doesn’t matter what organization, large, medium, small, public, private, government, profit or non-profit, people who know you best are going to treat you differently when you rise to a position of leadership.

They’ll say it’s you.  The problem is, it won’t feel like you. It’ll feel like them.

You’re right, it is them.

People will make you feel like you’ve changed, when in reality it’s how they look at you that has really changed.  Before you were ‘just’ one of them.  In the trenches everyday working it.  Now you’re you, the leader.  Their new perception of you, thus their reality, is that you can now do something for them.  Before you couldn’t.  Now you can.  But you don’t.  You keep being you.  That’s not what they want.  They want you to be the new you. The ‘you’ that can get them something.  Maybe it’s a better job.  Maybe it’s more money. Maybe it’s getting out an hour early on Friday, who the hell knows.

What I know is that it’s not you. It’s them. But you’ll say it’s you, because you’re the leader.

 

3 Reasons Women Make Less Money Than Men

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In the State of the Union speech last week, President Obama spoke passionately about wanting to end the wage discrimination between males and females.  He used the number $.77 in the context of women make $.77 for every dollar a man makes.  Is that actually true?  Probably not, when you look at all the data:

“[Women] still make 77 cents for every dollar a man earns. That is wrong, and in 2014, it’s an embarrassment. A woman deserves equal pay for equal work.”

Hard to argue with that, but the 77-cents statistic does not convey the point.

All it tells us is how the median annual earnings of full-time, year-round female workers compare with that of full-time, year-round male workers.

It doesn’t speak to any of the factors that determine one’s pay, such as the type of job chosen, education, experience, tenure, or hours worked. Nor does it reflect the host of less tangible factors that play a role, such as job performance.

Controlling for those factors would shrink the pay gap considerably in many jobs and in some cases all but erase it.

Does that mean there’s no gender discrimination in pay? No. But teasing out just how much exists is very hard. Assessments will differ depending on what methodologies are used and what specifically is being compared. The Institute for Women’s Policy Research, for instance, estimates that somewhere between a quarter to a third of the 77-cents pay gap may be attributable to discrimination.

But it doesn’t really matter, in my mind, if we are talking about $.23 or $.03 – any difference is too much.  Our reality is there shouldn’t be any difference in pay given all things being equal.  So, why is it that really, today in 2014, have pay discrepancy between men and women?  I’ll give you 3 reasons why we have it, and why it’s going to continue:

1.  HR still does not have enough influence in most organizations to stop illegal and immoral decisions by leadership.  72.7% of HR Professionals are female (based on 2012 BLS figures).  So, in the vast majority of our organizations women are actually in a position to influence this issue.  You would think with such a large number of females in HR this would take care of itself.  But here we are.  I’m not saying women don’t have influence, I’m saying HR doesn’t have influence. Having over 70% of HR positions filled by women, should make, and keep, this a top of mind issue to put an end to.

2.   HR does not train, and consequently discipline, male leaders who over inflated performance of male employees over female employees who are similar or above in performance of their male counterparts. We see this happen all the time, and we (HR) turn a blind-eye to the practices, instead of putting a stop to them.  I think one could easily argue that an over-reaching competency amongst HR professionals in their inability to directly handle conflict, which definitely perpetuates this issue.

3.  Culturally, in America, we want women to make less.  That one hurts, right?  Before you react, think about it.  Who is expected to take off work when a baby is born?  Who is expected to stay home with a sick child? Or on a snow day from school? etc.  All of things attribute to Obama’s $.77 figure.  If 20% take off 12 weeks after childbirth, that has a huge impact to female average wage as compared to male wage!  Also, what about that thing we don’t talk about?  Men who can’t handle being with or married to a woman who makes more than them? You can scoff, but it is a very real thing!  In my career I’ve had to sit with female employees and have them tell me to my face they don’t want a raise, or to take on a new position, because it would cause them to make more than their husbands, and that was a bad thing.

#1 all by itself should make us furious with anger.  HR could put a stop to most of this wage discrimination, almost immediately, but we don’t.  It wouldn’t solve the entire amount, but it would make a huge dent in the difference!  I have been apart of trying to tackle this issue with major corporations.  I’ve stood in front of a CEO and showed this person the disparity and the solution.  The cost would be substantial, in the millions, and was told to ‘bury it’ and take care of the most critical outliers. Organizational leadership knows this is happening, they just don’t want to hurt their potential bonuses to stop it.

 

5 Crippling HR Behaviors That Keep Employees From Becoming Leaders

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In HR (OD, Training, etc. – pick your title) we like to believe we develop our employees constantly and ongoing to become the next generation of leaders.  But many times our actions tell a very different story.  We (HR and our Leadership teams) do and say things daily that keep people from truly reaching their full potential.  Self awareness of these behaviors is the key to making sure you are the roadblock to creating great leaders in your organization.

Here are 5 things you are doing to stop leadership development in your organization:

1. We try to mitigate 100% of risk.  Leaders need to understand and experience risk.  It’s part of the growth process to becoming a leader.  If we never allow our future leaders to experience risk, they’ll fail when they finally face it, or will be unwilling to face it, thus missing out on huge opportunities for your organization.

2. We don’t allow our employees to fail.  There are two parts to this. First, we get personal gratification by saving the day.  Second, we have this false sense that ‘great’ leaders won’t allow their employees to fail, so we step in quickly when we see things going south.   We tell ourselves that we need to let our people fail, and failure is good, etc. But we can’t stop ourselves from stepping in when failure is about to happen, or is happening.

3. We mistake what is expected with great.  Words are so powerful.  It’s so easy to say “You’re doing Great!”, when in actuality the correct phrase is probably closer to “You’re doing the exact job you’re paid to do!”  That’s not great. That’s is expected.  You can’t blow hot air up everyone’s butt and think they’re going to get great.  They have to know what great is, and then get rewarded with praise when great is reached.

4. We mistake high performance for the ability to lead.  Just because you’re great at ‘the’ job, doesn’t mean you’ll be great at leading people who do ‘the’ job.  This might be the one behavior that is hardest to change.  All of our lives we tell people the way to ‘move up’ is through great performance.  But it isn’t.  The way to move up into leadership, is to do those things that great leaders do – which does include high performance, but it also includes so much more than just being good at ‘the’ job you’re doing.

5. We are not honest about our own failures.  Developing leaders will learn more about leadership from you, if they know and understand your own failures at leadership.  We all have major failures in our lives, and many of those are hard to share because they are embarrassing, they show weakness, they might still be a weakness, etc. Developing leaders will learn more from your failures about being a great leader, then from any of your successes.

Developing future leaders has always been a critical part of HR in organizations, but we are quickly approaching a time in our history where your ability to develop leaders might be the most valuable skill you can provide to your organization.

(adapted from the Forbes article “7 Crippling Parenting Behaviors That Keep Your Children From Growing Into Leaders“

What Happens When You Write A Letter to Your Employee’s Parents?

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For years I’ve been preaching to HR and Talent Pros all over the country that the easiest, cheapest and most effective way to increase engagement and loyalty in your employees is to write their parents a thank you note.  Now, the CEO of Pepsi, Indra Nooyi, has come out and admitted to doing this with her direct reports. From the Fortune article:

I became CEO in 2006, and it was a matter of some pride to my family, but not too much. So I went home to visit my mother in Madras, in India, and stayed with her. And she woke me up at 7 o’clock and said, “Come on, get ready.”  I said, “I’m on vacation, how about noon today?” She said, “No, people are coming to visit, so get up.”

So she made me sort of dress up and sit there, and then a steady stream of third cousins, fifth cousins, 20th cousins, three-removed, all started to show up. And each of them would walk into the house. They would sort of look at me and say, “Oh, hello,” and then go to my mom and say, “You should feel so proud that you brought up this daughter, and you brought up your child so well.”

So, this was not about me.  This was about what a good job my parents had done in bringing me up. It dawned on me that all of my executives who worked for me are also doing a damn good job, but I’d never told their parents what a great job their parents had done for them.  I’d never done that.

And I thought about my kids and I said, “You know what?  If I ever got a report card on them, after they’re 18, I would love it, because in the U.S., once they turn 18, we don’t get report cards.  We pay their tuition, but we don’t get their report card, right?”

…I wrote to them and I told them the story of my going to India and what happened with my mother, and I said, “therefore I’m writing to thank you for the gift of your son, who is doing this at PepsiCo, and what a wonderful job this person is doing.”  I gave a — it was a personal letter for each family member.

And it opened up emotions of the kind I have never seen.  Parents wrote back to me, and all of a sudden, parents of my direct reports, who are all quite grown-up, and myself, we had our own communication.

And one executive, I remember, he went home and he said to his mom, “you know, my boss is really giving me a tough time.” And his mom told him, “Nuh-uh, not about her.  She’s my friend!” 

Okay, I know this will not work 100% of the time.  There will be times, when an employee of yours has had a very bad relationship with their parents, and this kind of ‘engagement’ practice will not be welcomed.  I would still argue, those times are rare.  One of things this exercise forces a leader to do is to ensure they at least know their direct reports. IF that is the case, you would know which reports would not want this to happen, and you adjust accordingly.

Read the full article. Nooyi takes it one further step and talks about retention and talent attraction.  Image you are in a heated talent fight for a certain type of person. The candidate interviews with your firm, as well as others, and you all make offers.  Which company will the candidate choose? Nooyi has made calls to parents of candidates, telling the parents why this position, with Pepsi, is the best fit.  Now, she has the parents also helping her recruit!  Powerful stuff, visionary leader who really gets it!

Would your CEO write thank you letters to your employee’s parents?