5 Tips for Displaying Company Culture During the Hiring Process

So, why is company culture important?

We inherently understand why a company’s culture is valuable, sure. It sets up the rules, procedures and best practices for a place where you spend 40-50 hours a week, and it guides employees on how to make decisions, how to deal with customers and more. It’s very important for those intangible reasons.

But, at the same time, for-profit companies are about, well, generating returns for shareholders and stakeholders. In those situations, why does company culture matter? It can easily be dismissed as a “fluffy” or “soft” concept in the big financial meetings, but that’s folly. Company culture deeply impacts the bottom line, with one study in August 2016 showing that bad cultures can lose companies about $52.7 million of value per year. That number will vary drastically between organizations and the verticals they play within, with another estimate putting culture and personnel problems at about $15.5 million lost in a year. We’ve also seen studies about more compassionate, empathetic cultures – which employees tend to respond better to and turnover less within – being tied to improved fiscal performance and customer satisfaction.

What we’ve established: The culture of an organization is important. So now, if you’re growing and hiring, how do you display that culture during the hiring process to make sure you get the best people possible?

Some tips for displaying culture during the hiring process

Here are some of the bigger buckets to consider:

  • What is happening with your Glassdoor? This is a tricky subject for some organizations, but I’ll attempt to break it down for you. First, many candidates will look at your Glassdoor to see what previous employees have said about you. Glassdoor scaled enough within public opinion that it got a profile in The New Yorker. It’s important. That said, when you see an absolutely terrible review in isolation, most humans will dismiss it as a disgruntled former employee (e.g., someone who was fired). Most candidates will look at the more nuanced reviews that address both the good and the bad. As the company, what you want to do is go in and respond to the bad elements – while acknowledging the good – in all the reviews you get. Show that you care. That’s a big element of your culture.
  • Be active on LinkedIn: This should seem obvious, but it often is not. Most information in the early stages for a candidate will come from LinkedIn – seeing what you post as a brand, seeing who works there, how connected (first/second degree) they are to who works there, etc. So, post relevant content there. Post about your industry. Post about employee accomplishments. Post about growth and gains. Post thought-provoking questions. Show that you’re a robust company that is active both online and off. That will make a candidate feel better than “Their last brand post was in 2013.”
  • Have an employee video: This can be cost-prohibitive sometimes, especially if you lack a video production person in-house, but if you can make it happen, it’s very valuable. Show employees at work, at social events, at ball games, volunteering, etc. Break it up with a mix of soundbites from executives and regular employees, and put a dash of history – when founded, where, why – into the video, too. Use the language and actual words of the employees themselves.
  • Have a “What It’s Like to Work Here” page on your website, tied to your Careers Page: Too often, organizations will only have a careers page with open listings, but a candidate can’t find much about what it’s like to work there. (That’s why they turn to LinkedIn and Glassdoor.) Have a page with pictures from work, social events, volunteering, the video mentioned above, quotes from employees, and more. Embed the job openings on that page, too. That way, as someone learns about your culture, they’re one click from actually applying to an opening.
  • Consider using peer interviews: Peer interviews aren’t massively common yet, but more and more companies are embracing them. By letting candidates be interviewed by members of the team they would eventually join, they get a realistic look at the culture, the day-to-day responsibilities and the actual people they’d be completing projects with. Obviously, the hiring manager can have the final say on who gets the offer, but involving the team in hiring is a great way to showcase what the culture really is to a candidate.

What other ways have you seen culture showcased during the hiring process?

Other aspects of company culture

To learn more about company culture, including the types of company culture and what they mean as well as how to promote an organizational culture that is positive and sustainable, check out King University’s guide What’s All the Buzz About? The Importance of Company Culture.

With all the benefits of great culture, it’s easy to see why focusing on it is a must, but it’s also a challenging task. It’s imperative that culture be sustainable and permeate throughout the entire workforce. Much thought is still being put into how to do that, and all companies must customize their approach.

You can learn the latest in this and other business topics by earning an online MBA through King University. Throughout the program, you’ll study management, research, theoretical systems, quantitative analysis, ethical practices and more, preparing you to become an effective and strategic business leader in a variety of settings. Designed with working students in mind, their flexible program can fit easily into your schedule, and no GMAT is required.

Bad Hires Worse!

If I could take all of my life, leadership and HR education and boil it down to this one piece of advice, it would be this:

Bad Hires Worse.

In HR we love to talk about our hiring and screening processes, and how we “only” hire the best talent, but in the end we, more times than not, we leave the final decision on who to hire to the person who will be responsible to supervise the person being hired. The Hiring Manager.

I don’t know about all of you, but in my stops across corporate America, all of my hiring managers haven’t been “A” players, many have been “B” players and a good handful of “C” players.  Yet, in almost all of those stops, we (I) didn’t stop bad hiring managers from hiring when the need came.  Sure I would try to influence more with my struggling managers, be more involved but they still ultimately had to make a decision that they had to live with.

I know I’m not the only one it happens every single day.  Everyday we allow bad hiring managers to make talent decisions in our organizations, just as we are making plans to move the bad manager off the bus.   It’s not an easy change to make in your organization.  It’s something that has to come from the top.  But, if you are serious about making a positive impact on talent in your organization you can not allow bad managers to make talent decisions.

They have to know, through performance management, that: 1. You’re bad (and need fixing or moving); 2. You no longer have the ability to make hiring decisions.  That is when you hit your High Potential manager succession list and tap on some shoulders.  “Hey, Mrs. Hi-Po, guess what we need your help with some interviewing and selection decisions.”  It sends a clear and direct message to your organization we won’t hire worse.

Remember, this isn’t just an operational issue it happens at all levels, in all departments.  Sometimes the hardest thing to do is look in the mirror at our own departments.  If you have bad talent in HR, don’t allow them to hire (“but it’s different we’re in HR, we know better!”) No you don’t, stop it.   Bad hires worse over and over and over.

Bad needs to hire worse, they’re desperate, they’ll do anything to protect themselves, they make bad decisions, they are Bad.  We/HR own this.  We have the ability and influence to stop it.  No executive is going to tell you “No” when you suggest we stop allowing our bad managers the ability to make hiring decisions, in fact, they’ll probably hug you.

It’s a regret I have in my career and something I will change moving forward.  If it happens again, I won’t allow it.  I vow from this day forward, I will never allow a bad hiring manager to make a hiring decision, at least not without a fight!

Why Do We Have Chronic Low Performing Employees?

Do you guys want to know a little secret?  You know how I like hanging out with smokers because they have all the cool inside information before anyone else?  Your chronic low performers have a similar skill.  It’s kind of like information.

Chronic low performers are really good at being low performers!  They’ve figured it out!  They’ve figured out how to do the bare minimum, without getting fired, and you still pay them for showing up and continuing to give you low performance.  If that isn’t a skill than I don’t know what skills are!

Let that marinate a little on your mind.

The only reason you have a chronic low performer, is they’ve figured out how to master low performance.

All of us have chronic low performers.  We’ve shot them a million times behind closed doors but never pulled the trigger when the door was open.  I can distinctly remember having conversations about a certain manager when I was at Applebees at 6 straight calibration meetings over 3 years and heard stories about him before I’d come into the organization.  He just was good/bad enough to keep hanging on.  One meeting we’d be short, so he’d make it one more session. Then next meeting we’d have some idiot do something really bad and “Mr. Chronic Low Performer” lives to suck another day!  The next meeting it would be some other lame reason.  Each time just squeaking by.

Think about all of the people you’ve ever let go. They usually fall into 3 – 4 groups:

1. Bad Performer/bad fit from the start (you shot them early)

2. Good Performer did something really stupid (you didn’t want to fire them but you had to)

3. Layoffs (decision above your pay grade)

4. Chronic Low Performers (hardly ever happens, they do anything really stupid, personally you don’t hate them)

We have Chronic Low Performers because they make it easy for us to keep them.  They say the right things when we tell them they need to pick it up or else. They’re ‘company’ people, all except for actually adding value part.  They give you no major reason to let them go, all except for not really doing that good of a job.  They always seem to have a semi-legitimate reason for not performing well.

I always wonder how much money chronic low performers have cost organizations vs. the good/great performers we had to let go because they pushed the envelop a little too far and we had to fire them.  My guess is the low performers win hands-down.  You could have a great salesperson who is constantly fudging his expense reports or a chronic low performer in the same role. Who would you take?

You don’t have to answer, you do every day.  You take the low performer.  “Well, what do you want us to keep the thief!”  No. But I’m wondering if great performance can be rehabbed?  I know Chronic Low Performance can’t.  My guess is good/great probably can.  Just a thought.

So, why do you have chronic low performers?  It’s not that you allow it. It’s because you just found out what they are really good at!

How do you tell an employee they need “development”?

I’ve been doing a video series over at Saba Software called Talent Talks for the last year or so. Yesterday they put up the latest video where I discuss how does one of your managers tell an employee they need development. Let’s face it, most of our employees think they’re awesome, so being told ‘you need development’ isn’t always a positive uplifting conversation!

Telling an employee that they need development is an area that can easily lead to resentment, hurt feelings and any number of things that would create tension in employee-manager relationships. Telling an employee they need development is difficult; this is a tale as old as time.

Telling an employee, “you need to be developed” with the intention of improving their performance might sound like “you’re not good enough” to the employee. Leaders are hoping these conversations will help the employee prosper in the organization, but this can’t happen if the employee starts off thinking “I’m not good enough” So, how can a leader approach this conversation with positivity and courtesy?

Normally to prepare for the development conversation as a leader, you would benefit from already having asked your employee “do you really want to be developed?” By asking this question, you know the level of commitment and dedication your employee has in their role. These answers will tell you which employees are worth developing, as well as prepare employees for the development process.

Click here to watch the video (it’s like 3 minutes and worth it!)

Should You Be Promoted Every 3 Years?

If you didn’t catch it this week, a job board executive came out with how often you should be promoted early in your career. Basically, he said it should be every three years. Do you agree?

Early-career employees should aim to get a promotion around every three years, according to Ian Siegel, CEO of ZipRecruiter. “If you aren’t moving up after three years, there is a problem,” he said.
Let’s say you start your new job right out of college at 22 years old.
First job title (Individual Contributor): HR Generalist 
Second job title at 25 years old: Senior HR Generalist
Third job title at 28 years old: HR Manager 
Fourth job title at 31 years old: Senior HR Manager
Fifth job title at 34: HR Director 
Sixth job title at 37: Sr. HR Director 
Seventh job title at 41: Vice President of HR
I’ve told this story before but I had a goal coming out of college that I wanted to be a Vice President by 35 years old. I spent the early part of my career chasing titles. I became a Vice President at 38. Upon becoming a VP at 38 I immediately realized it didn’t matter at all!
Titles are organizational-size specific. If you work for a 250 person company (or a bank or a startup) becoming a VP of whatever probably isn’t too hard. If you work for a company that has 25,000 employees becoming a VP is going to take some time. Also, are you really a Vice President when you have 2 direct reports, or when you are responsible for an organization of hundreds or thousands?
The reality is titles are basically meaningless to everyone except yourself.
I think Ian’s math actually works out for large organizations. If you start working for large companies, the three-year promotional cycle probably works out in most normal economic environments for above average performers who meet the following criteria:
  1. Have the desire to continually move up.
  2. Have the ability and desire o relocate.
  3. Have a specialized skill-set or education.
  4. Have a willingness to go cross-functional and learn all parts of the business.
  5. Have the ability to play the political game.

You don’t get promoted for just showing up and doing the job you were hired to do. Every idiot in the company can do that. Showing up doesn’t make you promotable.

There are probably a few things that can help you move up faster that I think most upwardly mobile professionals don’t know. You need to make your boss know that you want to move up and you’re willing to work with them to make that happen. Working with them doesn’t mean trying to push them out, it means you will work to push them up.

You need to have a developmental plan that your boss, and maybe the boss above them, has signed off on. This plan is your responsibility, not their responsibility. If you think it’s your bosses responsibility to make your development plan and push for your promotion, you’re not someone who should be promoted. Own your own development, with their guidance.

Understand that three years in an average. You will be promoted sometimes in six months and sometimes in six years. In some career paths you’ll be promoted three times in three years, but then not again for nine. The right amount of patience is critical in getting promoted. One of the biggest mistakes I made in my career was jumping companies for a title because I thought my current boss wasn’t going anywhere and three months after I left he was promoted and told me I was in line to take his spot. I loved that job! I had no patience.

Being promoted has nothing to do with time and everything to do with you putting yourself in a position to be promoted.

 

 

 

Has Your Job Lost that New-Job Smell?

Was on the phone with a friend of mine last week talking about their new job.  He had all that passion you hear from folks who just start a job!  Everything is new, it’s cool, it’s fun, it’s engaging.  He said it’s like ‘that new car smell’, you want to be able to keep it as long as possible.

He’s right.  He’s a pro, he gets it.  He’s experienced enough to know the new job smell, like your car, doesn’t last forever. In fact, you probably have a one to a two-year window of enjoying that smell, until it becomes the grind.  That’s the challenge, right?  How do you keep that New Job Smell as long as possible?

It got me to thinking about how to extend the new job smell.  I to have been a victim of a job losing the great new car smell.  Here are some ideas for extending the great feeling of a new job:

1. Connect with people, frequently, from outside your company.  Why?  Because the grass isn’t greener, but you wouldn’t know that because you never talk with people who are on that grass!   When you’re out with people from other companies, what you realize quickly is it’s basically all the same.  We are all grinding.  It makes your job smell a little better when you return.

2. Connect to your industry.  I took a job once and immediately knew it was a wrong decision.  The culture suffocated me!  But, I had payments, I had kids, I had a career to protect, so I grinded it out.  How?  I threw myself into HR.  I started writing. I started volunteering in my profession. I connected more.  I got engaged more than ever, in a job I knew wasn’t the best fit.  I brought my new car smell can of air freshener with me to work each day!

3. Get involved with the business. HR job started losing its new smell?  Go out and get involved in the actual business of what you do.  If you make widgets, find out how those are made. Work with your operators.  When I worked for Applebees, 90% of what I did was HR related. The other 10%?  I washed dishes during lunch rush hours, I made Pico De Gallo, I learned how to mix drinks (okay, I already knew how to do that but it was fun!), I learned how to do training, I helped develop sales and marketing campaigns, etc. Operations have many pain points.  Uncover those and help fix them.

It doesn’t happen with every job, but most jobs come with that new job smell.  It’s completely natural for all of us to have an internal clock of when that job begins to smell old.  For some people it’s two years, some five, heck, for some it’s twenty-five!  The key is understanding that’s what it is.  It’s not the job, it’s you.  No, you don’t smell, it’s you believing the job now sucks when it’s probably just the same as the first day you stepped into your now junked up office.

Figure it out.  Clean it up.  Another new job isn’t going to solve this problem.

What if you just hired without interviewing?

I have this idea floating around in my head that there is this line. The line is where information about a candidate begins to make us less efficient in hiring. Could be too much information or too little information. That’s really the entire crux of our hiring process.

At which point does the amount of information we have on a candidate make us inefficient in hiring?

Seth Godin has a concept call he calls “A/J testing“, instead of what most of us use in business as A/B testing. In A/B testing we test two possible outcomes that we believe to be fairly similar to see which one works best. In Seth’s A/J testing you test two possible outcomes that you believe are very different.

This got me thinking about what if we just didn’t interview. We posted, we sourced, we did some screening, we might even do some assessments, but then we just make an offer and have them show up. That’s our “J test”. We hire ten candidates that way, all for the same job. Then we do our A test as our same old process for another ten candidates.

What do you think your outcomes would be?

Here’s what I think would happen:

A test = same results you have now.

J test = slightly worse results than what you have now, but with an extremely lower time to fill.

In high volume hourly, with moderate to high turnover, the J test, might then play itself out as a better overall result if you are getting people hired faster. If we are truly no better than a coin flip when it comes to interview selection, does the interview really matter, especially in high volume?

This is just one example of a possible J test in recruiting and HR, there could be endless tests. You could J test compensation models, team structures, flexible scheduling, etc.

The key is to every once in while test something that no one else is. That is attempting innovation. That is pushing boundaries.

The First Question Every Leader Needs to Ask Themselves!

I’ve been blogging now for ten years. Writing every day for eight years. If you go around writing and telling people you know something about something, guess what? They’re going to ask you to tell them about something, specifically as it relates to their circumstance.

So, I get asked my advice quite a bit about talent and HR issues people are facing.

There is a bucket of questions I get asked that fall into the same type of category.  These questions all have to do with how do we ‘fix’ something that isn’t working well in their HR and/or Talent shops.  How do we get more applicants? How do we get managers to develop their people? How do we fix our crazy CEO? Etc.

I used to go right into how I would solve that problem if I was in their shoes.  Five-minute solutions! I don’t know anything about you or your situation, but let me drop five minutes of genius on you for asking! It’s consulting at its worst! But it’s fun and engaging for someone who came to see me talk about hugging for an hour.

I’ve begun to change my approach, though, because I knew as they knew, they weren’t going back to their shops and doing what I said.  The problem with my five minutes of genius was it was ‘my’ five minutes, not theirs.  It was something I could do, but probably not something they could do or would even want to do based on their special circumstances.

Now, I ask this one question: Do you really want to get better?

Right away people will quickly say, “Yes!”  Then, there is a pause and explanation, and sometimes from this, we get to a place where they aren’t really sure they really want to get better.  That’s powerful. We all believe that ‘getting better’ is the only answer, but it’s not.  Sometimes, the ROI isn’t enough to want to get better. Staying the same is actually alright.

We believe we have to fix something and we focus on it, when in reality if it stays the same we’ll be just fine.  We’ll go on living and doing great HR work.  It just seemed like the next thing to fix, but maybe it actually is fine for now, and let’s focus on something else.

Many times HR and Talent leaders will find that those around them really don’t want to get better, thus they were about to launch into a failing proposition, and a rather huge frustrating experience. Better to probably wait, until everyone really wants to get better and move in that same direction.

So, before you go out to fix the world, your world, ask yourself one very important question: Do you, they, we, really want to get better?  I hope you can get a ‘yes’ answer! But if not, the world will still go on, and so will you, and you’ll be just fine!

Do you remember your first time!?

I was twenty-six years old.  At the time, I was living in Michigan and working in my first job right out of college.  I had been doing pretty well for myself and began moving up in the company.

I had just got put into a position where I had a couple of people reporting to me, and I had to hire a new person to report to me as well.  I hired this smart, young person right out of college. Their passion and energy immediately attracted to them.

Oh, wait, you think I’m talking about…

Okay, let me start again.  This post isn’t about sex! This post is about my first termination!

Can you remember yours?

In my career, having to terminate individuals are some of my most memorable experiences.  I think if you have half a heart, you’re probably the same.  When I talk to upcoming HR graduates, I always try and forewarn them about this part of our job.

Terminating employees leads HR pros to heavy drinking or other forms of stress relief. That is a fact.

From time to time I hear HR pros talk boastful about firing someone, and it makes me sick to my stomach.  While I’ve had to terminate individuals that clearly deserved it, I never took pleasure in doing it.  It’s the one thing that really sucks about having a career in HR.  We get to see people at their weakest moments.

Most of us pray that no one ever has to see this side of ourselves.  Let alone, be in a position, where you frequently get to see this side of humanity.

When you terminate someone, there is a good chance you’re going to see this person’s biggest fears.  I have enough of my own fears. I don’t need to carry around the fears of others!

My first time?

I had to fire the young kid I hired with all the passion and energy, hoping they were going to change the world, fresh out of college.  This person just couldn’t come up to speed as a recruiter. It happens. I worked with this person, encouraged them, but eventually this person was ‘dead-employee’ walking.

Their body kept showing up for work, but their mind and heart had given up.  No matter how hard they physically worked, it wasn’t going to happen for them.  So, I pulled them into the conference room and told them it was time.

No real emotion to make this termination more memorable than any other. The person was upset, and you could see this was not something they had written on their bucket list.  They stood up, walked out, and my life went on.

Nine years later, I’m working at Applebee’s in HR.  I was responsible for seventy restaurants, and I happen to stroll into one of the locations and there is my first termination working behind the bar!  I saw him before he saw me, but once he saw me he froze.

I went over to say ‘hi’, and catch up.  It was awkward and clunky, but I’m an HR pro, I was trained to do this.  After me letting him go, he bounced around for a few years, and finally decided to go back to school, and had taken the bartender job at Applebee’s to make ends meet.

I saw this person a number of times after, and on one visit, he asked to talk.  He said that the day I walked into the Applebee’s, and he learned who I was, in my new position, he assumed I was going to fire him again.  I said, “For what?!” He said, “I don’t know, just because.”

It hit me hard.  This wasn’t about terminating a poor performer and moving on.  This person carried that termination around like a backpack for nine years, and as soon as they saw me, all that fear and feelings of failure flooded back to him.

Welcome to the show kids. Sometimes working in HR sucks.

Leadership Isn’t Raised on Promises

I’ve had a lot of conversations with c-suite leaders recently who are concerned they do not have their next generation of leaders on their team. Let’s be clear, they have people on their team, but they do not believe those people are the future or at least they don’t believe they’re anywhere near becoming the future.

The folks in position are all well-meaning enough. I mean they want to be leaders and many believe they probably are leaders. They make all the leadership promises. That’s probably the first indication they aren’t ready. This is what their c-suite is feeling and hearing.

You see, leadership isn’t raised on promises…Leadership is raised on execution and outcomes.

Give me someone who can execute and I believe I can teach them to lead. Too often I think we look for leaders in the way we look for friends. Is this a person I and others would want to hang out with? Is this a person I can trust? Is this person nice? Do I get along with this person, and do others get along with this person? Would I follow this person?

I don’t need my leaders to be my friend. I need my leaders to get sh*t done. Can you get sh*t done without pissing off every single person around you, becomes a key element, right? There’s a balance. Sometimes I think we’ve gone too far on one side of that balance, and it’s not the execution side!

So, you want to be a leader?

Great, awesome, wow! Get sh*t done! The recipe is pretty clear and most fail:

  1. Clearly communicate what needs to get done.
  2. Find out why that will happen or won’t happen. Fix that stuff.
  3. Gain agreement of when and how this stuff will get done.
  4. Help move roadblocks and excuses out of the way.
  5. Follow up. Follow up. Follow up.
  6. Accountability.
  7. Stuff got done.

In my experience the best leaders never made promises, they just got stuff done. The promise leaders tended to go away at some point. Turns out most organizations don’t need promises, they need stuff to get done.