Category Archives: Recruiting

Reasons To Try Stuff

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Last week I got a chance to speak at the 5th annual Michigan HR Day on Social Recruiting.  The group was great, I had fun, we gave out some Coach Bags and I made some HR ladies uncomfortable.  I don’t actually intend to speak and make anyone uncomfortable, that isn’t a long term plan of speaker success.  But it usually happens to a small number of folks.

Here’s how it normally goes:

1. I talk about how to use a social networking site like Facebook to recruit great talent.  Show them how to do it.  Show them how they can get really specific in who they are searching for by skill, gender, location, company name, Likes, etc. All really good information, and the crowd eats it up! Things are going really well for me.

2. “Um, I have a question?”  Here it comes.  You probably noticed it yourself in the line above. He said ‘gender’ didn’t he? You can’t do that mister!  I’m an HR lady. You can’t do that. Then she pulls out her HR lady badge.

3. I say, “Yeah, you can do that”, and pull out my HR Guy badge.

4. She says, “No you can not!” Like my Mom, but scarier. “If you use a program like The Facebook to recruit, you’re going to have ‘disparate impact‘!”

5. I’m a pro, I’ve been here before. So I start asking questions, like, “Do your hiring managers ever see your candidates?” Yes.  “What the difference if they see them as a candidate or as an interviewee?” Well. “If you have a hiring manager willing to discriminate, that isn’t a Facebook issue, that’s a manager issue, isn’t it?” Yes. “Do you have any set of demographics you would like to have more of in your organization, like female engineers, let’s just day?” Yes. “What are you really worried about when recruiting on Facebook?”  Silence.

We don’t try stuff, because trying stuff could cause change.  When I speak about things people haven’t tried, a very small group, no matter where I am, will immediately try to come up with reasons on why they shouldn’t try it.  Not why they should. Our initial reaction to change is to find reasons to not change.

It really has nothing to do with recruiting on Facebook.  Facebook’s own demographics will show almost a 50/50 gender mix. LinkedIn, admittedly, is heavily male dominated.  Do you recruit on LinkedIn?  Do you see pictures of potential candidates on LinkedIn?  Aren’t you, the HR department, the ones pulling potential candidates, who have been trained not to discriminate when it comes to hiring?  So, what’s really the issue?  You see, it breaks down very quickly.

We aren’t really concerned about disparate impact or being discriminatory, we concerned about this guy asking me to do something I’m not comfortable with.  I just like playing Farmville and watching so funny kitty videos on The Facebook.  Do make me feel like I should have to do work on there as well!

The problem we tend to have in HR is that we don’t find reasons to try stuff.  We are pros at finding reasons not to try stuff.  Find some reasons today to try stuff, you’ll be a better HR Pro because of it.

Tattoo Hiring

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A tattoo is basically forever.

I know, I know, you can get them removed by laser now. But most people don’t go into a tattoo proposition thinking I can’t wait to pay a couple of thousand dollars to get this removed! It’s permanent baby. Like a Sharpie, but better!

Most organizations do Tattoo Hiring.  They believe we are going to hire this person forever.  In fact, go ahead and tattoo the logo on their butt while their in orientation.   But the life cycle of most hires is similar to that of your tattoo you got on Spring Break back in 2001.

Tattoo Hires:

1. Day 1 – it’s a little painful, but your so excited to have the person on board.

2. First couple of weeks – pain has gone away, still doesn’t look right, but you can tell you’re going to love them. And you keep showing the new hire to everyone you see, that has yet to see them.

3. Years 1-3 – Tattoo Hire is awesome. You’re proud of your tattoo hire. People comment on what a great hire.  You couldn’t be more proud of your tattoo hire!

4. Somewhere past year 3 – the first Tattoo Hire went so well, what the heck, time for another Tattoo Hire!  This time we’ll go bigger and better!

5. Into Tattoo Hire #2’s first year – you begin to notice your original Tattoo Hire doesn’t look as good anymore. Isn’t performing as well. You think it might be time to change your original Tattoo Hire.  While Tattoo Hire #2 is more awesome than you can imagine!

6. Time to remove Tattoo Hire #1 – You’ve finally made the decision, Tattoo Hire #1 has to go. It’s going to cost you thousands of dollars to remove, but Tattoo Hire #1 just isn’t what you want anymore.

That’s alright you’ve got Tattoo Hire #2!  I mean what could go wrong, a Tattoo Hire is forever, right?

Organizations that hire with a Tattoo philosophy are bound to fail.  It’s not that you can’t expect, or want, employees to stay with you their entire career.  You can.  The problem we face is when we don’t set up our organizations to support forever hires.  The new tattoo always looks better, because it is usually more defined and brighter and you put more thought into it.  An employee is no different.  You can’t let a more tenured employee fade.  You must keep them vibrant and up to date.  Or, many times you will spend a ton of money replacing them.

 

7 Ways Recruiters Can Reinvent Themselves

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It’s that time of the month!  No, not that time – a better more enjoyable time!  It’s the FOT monthly webinar!   This month FOT will be doing Recruiter Makeovers and giving Recruiters 7 ways they can reinvent themselves as Marketers!  As always it’s FREE and comes with HRCI credit for all those SHRMies.

We know – you’re feeling stale as a recruiter. We get it, that’s why we’re partnering with Jobvite for the May FOT webinar – The Recruiter Makeover – 7 Ways Recruiters Can Reinvent Themselves as Marketers. The world’s full of great products/services that became commodities, and unfortunately, there’s a lot of recruiters in danger of becoming commodities if they don’t change with the times. Odds are you feel the shift under your feet – great candidates are less responsive than ever to average recruiters, which means you have to become a more effective marketer of the brand and opportunities you represent to keep your closing rate high.

If you’re still reading, that means you haven’t been average in the past. Join us for this FOT webinar and we’ll give you the roadmap for a career makeover that includes the following goodies:

—The Ugly “Before” Picture – We’ve all seen the “before” pictures used in makeovers and this one is no different. Using your “average joe/jane” recruiter, we’re going to take a snapshot of the recruiter most in need of our makeover. Brace yourself, because “before” pictures in makeover workups all look like mug/prison shots of Lindsay Lohan, right?

—Trendspotting 101 – We can’t start prescribing the skill equivalent of makeup or liposuction for recruiters until we tell you about the trends that are causing the need for the makeover. Candidates have more options and messages flowing to them than ever before. Whether its the emergence of Indeed, Glassdoor, LinkedIn or the social recruiting scene, recruiting is morphing into marketing. We’ll compare and contrast some of the trends to tell you why recruiters are evolving into marketers even as they keep their core recruiting skills strong.

—7 Ways Recruiters Can Reinvent Themselves As Marketers – Makeover time. We’ll hit you with our list of things you can do to reinvent yourself as a marketer who just happens to recruit for a living. You can do this. Don’t believe the naysayers that will say this is hype. Those people are just trying to keep you average.

—Our Top 5 List of Recruiters Who Have Strong Marketing Game – It’s all empty talk until we give you examples, right? The FOT crew will break down our top 5 list of recruiters who have added the marketing toolkit to their games, complete with emphasis of which of our “7 Ways” list they specialize in. Everyone in the world needs role models – even recruiters. We’ll tell you who to connect with and emulate to become a marketer in the recruiting game.

Evolving your game as a recruiter isn’t easy – it takes thought, expertise and time you don’t have, because you’re busy filling positions. Join us for the May FOT Webinar and we’ll show you how to add marketing chops to your personal recruiting brand so you don’t get left behind.

CLICK HERE IF YOU’RE A SMART TALENT PRO!

Evolving Just In Time Talent

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If you’re in the talent/recruitment game you are well aware it’s a Just In Time (JIT) game.  Has been that way since we were called the Personnel Dept. and will be that way for the foreseeable future.  Executives and hiring managers hate this about recruitment.  They think we should have this ‘pipeline’ of great candidates waiting to come into our organizations the moment we lose someone, or have a need to add additional talent.  But, we all know that while in theory that sounds really nice, it’s not reality.

There is a faction that tries to sell that this can happen, through things like talent communities, etc. Again, the reality is this is these types of things are just a show for our organizations, they really don’t do what our hiring managers are desiring.  Having a pipeline of candidates, who have yet to be screened, interviewed and offered (i.e., your talent community) is still just JIT talent.  Maybe a little quicker, but still far short of expectations from hiring managers.

So, how to you get On Demand Talent?

Eventually, we are going to see companies take a page from the contracting talent world and they are going to ‘bench’ their next hires.  In contracting great talent gets ‘benched’ in between their projects.  They actually get paid not to work, but be ready for the next major project they’ll be working on.  Could be a week, could be a month.  Corporate benching will be slightly different. Let me give you a peak of how corporations will eventually evolve JIT Talent to meet the expectations of their executive teams and hiring managers:

1. Active sourcing of top talent, even when they don’t have an opening.

2. Full screen, interview process and selection decision of this talent, even without an opening.

3. Contractual offer and benching bonus to be the next hire for a certain position.

What does all that mean?

Let’s say you have a group of Engineers.  You know at some point, based on your annual metrics over the last 10 years, you will lose an engineer to turnover within the next 12 months.  It’s critical that when you lose that engineer you have a replacement quickly, but the current cycle time of sourcing, interviewing and accepting is taking 8-12 weeks for your critical skill set.  Sound familiar?  Your hiring managers expectation is you’ll have someone in 2 weeks.  Which is impossible in your current process.

An On Demand Talent model would have you, without an actual opening, go through your full engineering search. Find that person who is right for you and extend them a hiring contract for the next available opening in the next 12 months. For accepting this ‘spot’ on your depth chart, you will pay this candidate a bonus.  Could be a one time bonus, could be a monthly bonus.  In the mean time, they continue to work at their current position and company, and wait.  When they get the call, contractually they have two weeks to give notice and start.

You meet the expectation of your organization, you have succession ready to go, you just created a better talent demand system.  Yes, it costs money.  But, so does having an opening in your organization for two to three to six months, while projects sit idle.

What do you think?  Blow holes in my theory of On Demand Talent in the comments.

 

Breaking Down The 6 Seconds Of Your Resume

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The Ladders released some research in the past couple of weeks that focused on how a recruiter reads your resume.  It was really good stuff for job seekers to pay attention to, but it was mostly sent to HR and Recruiter types who shrugged their shoulders and thought ‘Yeah, so.” Basically, what the study showed was that a recruiter really only spends about 6 seconds initially viewing your resume (that first screen)!  For years the industry has used ten seconds as a staple, regardless, we knew it was a very short time.

The study also shows where a recruiter’s eyes focus while looking at your resume for six seconds.  This is even more brilliant! I’ve first saw this technology used with the design of Facebook’s UI.  They were able to see how people stared at their Facebook page to determine the best place for their ads.  And you thought they just put them on the side to get them out of the way!  It’s very scientific, and researchers use technology that will show a heat-map like image that indicates where you gaze the longest. On a Facebook page, on a resume, etc. It can used in a number of fashions to show where an individual focuses their attention.

So, in the six seconds a recruiter is looking at your resume, where do they look?  Here are the main areas by emphasis:

1. First job listed – Current Position.  That one you list, hopefully, right under your opening “Objective” header.  A recruiter will immediately scan to that section as they quickly scan by your objective, and spend a little more time looking at the Job Title, Dates and opening sentence (so make it a good one!).  They spend very little time on all those paragraphs and bullet points you put below that.

2. Next job listed – Previous Position. Okay, she is working here, and she use to work here.  It’s that quick.  They don’t care that you ‘totally re-processed’ the supply cabinet, and led the company in quarterly metrics, blah, blah, blah contests, are you still reading this, no one reads this far into your resume!

2. Education.  From your first job listed (let’s be clear, it’s not your actual first job ever worked, but the first job you have listed on your resume) the recruiter will quickly move to Education.  Why?  Basically, they’ve determined you’re working, or have worked, in the right kind of job for what they are looking for, so now they want to know what kind of education you have.

That’s it. Your six seconds is over.

I just saved you $1000 on getting your resume professionally done. It’s not needed, unless you have my grammar skills, than you might want to invest. The reality of today’s recruiter, and even hiring managers, is that your resume will won’t get read until you get to the next level.  This is actually an advantage to you if you know how to design your resume, using the data from the study!

All you really need is a USA Today style resume.  Do you know why the USA Today is such a popular national newspaper?  Because almost all of us are really stupid and lazy.  We like big pictures, colors and bullet pointed lists.  That is all the USA Today delivers in terms of news.  No details, just the headlines and the sexy stuff.  That is what your resume should be.  At least on that initial first page.

Candidates with Hickeys

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(I’m on vacation – I originally posted this in Feb. 2010 over at Fistful of Talent. Also going on 16,123 days of never having a Hickey!)

Kris Dunn, our the HR Capitalist, had a blog post “How To Destroy a Lifetime of Trust as an HR Pro in a Single Day…” where he explained how a direct report broke the cardinal rule in HR and shared confidential information, or more specifically tried to use confidential information for personal gain. It wasn’t something illegal, it had nothing to do with their individual functional performance as a Director of HR, but what this person did was destroy the trust they had with their leader (although I could argue that if a HR Pro can’t keep confidential information confidential – you probably do have a performance issue). Good post – go over and read it, if you haven’t.

The post got me thinking though about how a person recovers from this type of transgression. (Also take a look at this WSJ article “How a Black Mark Can Derail a Job Search“.  As a leader, Kris was pained for sure, because this person had “High-Potential” and was an “A” player.  But when certain things happen, professionally, you have to cut ties and move on.  So now, this Hi-Po has a huge Hickey.  Interestingly though, this Hickey can’t be seen when you look at their resume or interview them in person, but it’s a Hickey they can’t get rid of.  So, barring a life-turtleneck how does one cover this puppy up?

It’s interesting because I think that probably the best of us have a hickey or two that we would rather not have our current or future employer know about.  Sometimes they’re big-giant-in-the-back-of-a-Chevy-17-year-old-I-will-love-you-forever hickeys and sometimes they’re just oops-I-lingered-a-little-too-long type of hickeys. Either way, I would rather not expose my hickeys and have to worry about how this will impact the rest of my professional life. And here’s where most people drive themselves crazy.

As HR Pros I think it’s important for us to be able to help our organizations determine the relative value of individuals.  This person was a rock star at ABC company – did something wrong, couldn’t maintain that position any longer with ABC because of said incident, and lost their job – now we have a chance to pick up a Rock Star (and probably for a discount).  The question you have to ask is not could we live with this person if they did the same thing here?  Because that really isn’t the question – you already have that answer – No.  The question is: do we feel this person learned from said wrong doing and is there any risk of them doing it again?  You might come to the conclusion – yes, they’ve learned, and yes, there is potential they might do it again (let’s face it, if they did it once, they’ve shown they can do it, so there’s always a risk) – but it’s a risk we are willing to take.

So how does someone come back from a transgression at work? The answer is that they have some help.  Eventually, someone is going to ask the question, “why aren’t you with ABC Company anymore?”  They’ll give you the canned answer they’ve been developing since the moment they lost their job. If you’re a good interviewer, you won’t buy the first answer:  “I mean really?!  So, you decided it was better off not to have a job. Is what you’re telling me?!”,  and you will dig to see the hickey.  Hickeys are funny in that you really can’t take your eyes off of them, but for those who can get by the hickeys, you might just find a great talent who is grateful for the second chance.

But, you also might find someone who just likes being in the back of that Chevy and getting Hickeys. You’re the HR Pro, though, and that’s really why your company pays your salary, to mitigate risk versus the quality of talent your organization needs to succeed.  So, you have to ask yourself, can you live with a Hickey or not?

I Mostly Work For Free

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I’m an agency headhunter.  I love this Dilbert comic, it makes me laugh:

Dilbert Headhunter

 

The reality is, headhunting, recruiting, etc. can be a very lucrative job. Like most sales jobs, yes it’s a sales job, if you’re any good, you can make really good money. If you’re not good, you starve.

The truth about headhunting is I’m usually working for free.   I don’t blame my clients for this.  I completely know the deal going in, and if I ‘decide’ to work for free, I’ve made the conscious decision to do it.

Most people don’t know that about this profession.  That 90% of their time is spent working for free.  It’s why so many people leave agency recruiting to go to corporate recruiting.  The jobs are virtually the same, except on the corporate side you get paid each day.  You don’t get paid as well, but you get paid.  On the agency side, you rarely get paid, but if you’re good, those pay days are big.

Those in the industry will read this and think, “well, Tim, you must not be good at what you do, because I would never work for free!”  They feel like they have clients who would never asked them to do that, or they ‘qualify’ each opening before they do would take on the assignment.  Others will say, “that’s why I only work ‘retained’ search”.

Our reality, agency headhunters, is that everyday we are working on something for free.  My best clients will ask me, beg me, for help on a certain position.  We’ll work our butts off getting them great talent.  Then, we’ll get the call, “Hey, Tim, the resumes are great! We decided to go another direction. Thanks, though, we’ll definitely call the next time we have a need!”

Yep, you just worked for free.

The cool thing about a recovery economy is that the leverage of being able to go out and find more great clients is right there.  Clients who won’t want you to work for free.  Who will value the work you do for free, and not want to take advantage of that.  I feel for my brothers and sisters in the headhunting game.  Working for free never feels good, but you smile, you thank them for the opportunity, and we do what we do.

Hopefully, today, that isn’t working for free.

 

 

Recruiting is my Drug

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I don’t take drugs.  It’s not that I’m anti-drug, I just had something happen in my formative years that scared the hell out of me, so I never really went down that path. I’m 16 years old in 1986, and I’m sitting at home watching this cool new cable show called ESPN SportsCenter and they announce Boston Celtic’s first round draft pick, Len Bias, overdosed using cocaine, and died. I was in complete shock. His friends came out and said it was the first time he ever tried drugs.  First time, dead.  I was scared straight.

Don’t get me wrong, if I’m in pain, drugs are good.  If I’m sick, give me a pill to get better.  I would love it if there was a pill I could take and never get fat.  Also, to give me a full head of hair again.  One second thought, it sounds like I’m actually pro-drug!

I think all of us find certain things that tend to get us going.  For many people that is exercise. Others like to go out and drink and have fun.  I get super energized when I’m recruiting!  I know, geeky, right!?

Like most drugs, recruiting can bring out the best and worse in me.  When recruiting is great, you have a great opportunity for someone, you find the perfect person for that opportunity, it makes you feel like you can do anything.  It’s the high!  When recruiting is bad, you have positions no one wants, you find talent without any other options, your hiring managers think you couldn’t find ice in the North Pole, well, that’s the down side of drugs.

The high brings you back, though.

The right job, the right person, when it seems like no one else has had success.  It reminds me a lot of golfers.  I golf, but I’m terrible.  I still like to golf, because out of a round you’ll get a handful of really, really good shots, and it feels so good, it makes you forget about the downside.  That’s recruiting.  The positives out weigh the negatives.

I tend to find most people in HR, and many of those in Recruiting, hate to actually recruit.  It’s not their drug.  Maybe they like FMLA or developing comp plans. I don’t get high off those, but who am I to judge the drug of another!

People will read into this (besides that I might have a drug problem) that I ‘Love’ recruiting.  Let’s not confuse love and drugs. I love my wife and kids.  I like how recruiting makes me feel when it all works well.   “Oh, it’s so great that you found work that you love!”  Slow down.  If someone would pay me to fish all day, I’d love that! Recruiting is something I found that I’m really good at.  That’s important, for all of us.  Way too many times I meet people who haven’t found that, so I’m grateful for finding recruiting.

What’s your drug?

Social Recruiting + Infinity

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For those who don’t know, I do this little presentation called Social Recruiting MacGyver Style.  I’m doing it in a couple weeks for a thousand HR Pros in Michigan.  I have some fun with it, and poke fun at some of the things we do in our industry with Social Recruiting.  From questions I get, at that presentation, I came up with this concept:

Social Recruiting + Infinity = Bad Recruiting

Here’s the math logic.

How many followers do you in your full social stream? Think all Twitter followers, Facebook, LinkedIn, Instagram, Facebook Page followers, etc. Everyone who could possibly be in your network that you could potentially connect with to source.  Big number, right?  Mine is probably in the millions.  The impresses my teenage sons, but that’s about all the ‘klout’ I get from it.

In this social age of recruiting, for the first time, most of us come face to face with the opportunity of limitless.  Social recruiting gives us access, seemingly, to an endless array of candidates.  No one else can handle limitless.  A hospital has a limit on patients. Restaurants have a limit on patrons.  Most things in life have limits.  In recruiting, we have a limit to how many open requisitions we can handle.

But in the social recruiting world, the pursuit of infinity has become that goal.

The question I have to ask those who embarking into this world of social recruiting is, what price are you will pay for this pursuit?

It’s a question most recruiters don’t even consider when they start down the social recruiting path.  When your recruiting pool is ‘everyone’, it changes the way you work. That what social recruiting tends to be like.   Most begin believing they have a new ‘pond’ to fish in, and find out that pond is an ocean, an ocean where you see fish everywhere, but can see the fish you want to catch.

The corollary of infinity (an endless amount of candidates) is zero (so many candidates you can’t even find one).

Social recruiting works really well the smaller you target, not the bigger.  Why is this important to you?  Let’s go back to the math.  We get caught up in the numbers.  The number of followers. The number of people who ‘like’ us. The number of people who click.  When those numbers are worthless, if they are not the people you want.

Social recruiting is not about more numbers.  It’s about using tools to uncover a very specific skill set you are looking for, and networking with that skill set.  Rifle versus shotgun.  Unfortunately, most recruiters start by trying to connect with everyone and anyone and find no one.

 

The 1 Reason Your New Recruiting Process Will Fail

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There is one absolute truth in Recruiting:  You (anyone who works in recruiting) will attempt to ‘Re-Process’ your recruiting process because you feel you can make it more efficient, more effective, more ‘something’.   The ‘old’ process was a failure (mainly because you didn’t design it), and you have to give the process an overhaul to bring it up to today’s standards.  This new process will satisfy your hiring managers, and completely revolutionize how talent is brought into your organization.

Is this true?

It is.  I’ve been you.  The problem is, it won’t work.  The new process, is the old process, with better clip art.  The new process might actually be a ‘better’ process, but it doesn’t matter.  The reason it doesn’t matter is because of something you aren’t even considering.  Why are you ‘re-processing’?   Let’s assume it’s because you need to get “more” out of your recruiting process.  You need more talent, you need more compliance, you need more satisfied hiring managers, you need more retention, you need, more.

That’s really what this is all about.  If your current process was delivering you more, you wouldn’t change.

Do you know why your ‘new’ process won’t work either?  You don’t really want to get more.  You’re afraid of more.  More opens you up to things you could hide from under the old process.

That is why your ‘new’ process will fail.  Deep down, in places you don’t talk about at work, you don’t want the process to succeed.

Having a successful process means you have to open yourself up to failure.  A successful process needs some things to be successful.  Hard metrics, levels of accountability, a line in the sand that says “we own this”.   Those things will demonstrate success, and they will clearly demonstrate failure.  We love demonstrating our success.  No one loves demonstrating our failure.  So, we attempt to ‘re-process’ a process that will ensure our success, and also ensure we don’t fail.  That is impossible.   Success only works as a comparison.  Here is how we succeed, because here is what it looks like if we fail.

Organizationally, failing isn’t the worst thing that can happen, but individually we fear it.  This fear keeps us from designing the process our organization really needs.  A process that will show those doing it right, and those not doing it right.  A process that shows us where we need to improve, specifically.  A process that will lead to some black and white decisions.

That is why your new Recruiting process will fail.  You are not willing to build one that will show your failures.