I have a brain crush on Smashfly’s Tracey Parsons. She’s a great Recruitment Marketer who flat out gets what you and I should be doing to get candidates to find us!
I only tell you this because Tracey shared something online this week that I had to share. I came on a LinkedIn post by Joel Cheesman (you can look him up as well, he’s way less impressive than Tracey, but he might be your flavor! JK, Joel! He’ll cry himself to sleep tonight if I don’t say that!) where Joel was stating a stat “80% of applicants start at Google“.
Cool stat. You probably didn’t know that. About a year and a half ago, Google said it was 47%, before they launched Google for Jobs, so it shows that GFJ is actually already having a big impact on candidate behavior.
Tracey’s response was this:
“And approximately 0% of those searches involve your brand name”
Bam! Mic drop! Walk off stage.
She’s dead on 100%-ish percent accurate!
No one is going to Google searching for “Jobs at Amazon” or “Jobs at ABC Manufacturing”. If they already know they want to see your jobs, they’re just going directly to your career site, or corporate site, where you’ll make them click around for five minutes to find your jobs. Oh, wait, maybe they should be Googling jobs at “X”!
I think Tracey’s point is that you shouldn’t be focused on SEO to drive people to your ‘brand’. You should be focusing on SEO to drive people to the market and the jobs you have, the brand at this initial point, doesn’t matter.
We love to think it matters, but 99.8% of us have an unrecognizable brand to the majority of candidates. That’s not a negative statement, that’s just reality. They don’t see any difference in what it’s like to work for us unless you’re a Unicorn brand.
But we aren’t all Google or Facebook or Amazon. We’re just good, solid companies to work for, that are virtually indistinguishable from every other good, solid employer who’s out there.
So, what can you do?
Truly understand the impact Google is making on candidate behavior.
Turn yourself into a Marketer. Think like a marketer. What would it take to get people to know who we are?
Turn your employees into Brand Advocates.
Stop paying Referral Bonuses, and buy Employee Referral Technology.
Build and turn on a Recruitment Marketing machine for your shop.
Also, go read and learn from super smart people like Tracey and Joel. That’s what I do.
Today on the Weekly Dose I review the sourcing technology Hiretual (Hire-Tool). So, I’ve been hearing from my sourcing friends for about two years that Hiretual is awesome and I need to check them out. Hiretual is a modern sourcing technology platform that allows a Sourcer or Recruiter to quickly search for possible talent online from dozens of different possible sources.
There’s now an entire verticle in the recruiting technology industry dedicated to sourcing technology and Hiretual falls squarely in that camp. I’m keen on saying that it’s never been easier in the history of recruiting to find talent, and it’s that way because of sourcing tools like Hiretual. Hiretual spiders the web finding profiles of potential talent that meet your exact search criteria from over 30 different channels. Places like LinkedIn, Github, Facebook, etc.
Hiretual is simple to use. You can build a custom search for what you’re looking for, or simply drop in a job description and the system will automatically pull the data it needs to begin the search. It will then do an initial search and have you rate the quality of the candidates. This helps the AI within Hiretual to begin learning what it is exactly you’re looking for and return better candidates.
What I like about Hiretual:
– You can target competitors or specific companies you want to see candidates from and the technology will search for just individuals with a background at those organizations.
– If you search for candidates with government clearances, Hiretual can specifically help you with this. I’m amazed at how many times a year I’m asked directly about this capability.
– You can run multiple searches simultaneously, and save searches you run frequently.
– You can message and nurture candidates right from Hiretual.
Sourcing technology, like Hiretual, aren’t a recruiting silver bullet. I’m in love with this type of technology, but it won’t magically find you, candidates. It will magically find you talent, that you then have to ‘sell’ them a reason on why they should want to talk to you and come work for your organization. For the most part, Hiretual is returning passive candidates, not active. This is a struggle for recruiters and sourcers who only know how to work with active candidates.
Hiretual is super powerful in helping you find people with the skills you desire, but you still need to get them interested in you. If you and your team are ready to start recruiting passive candidates than this is definitely a technology you need to demo!
The Weekly Dose – is a weekly series here at The Project to educate and inform everyone who stops by on a daily/weekly basis on some great recruiting and sourcing technologies that are on the market. None of the companies who I highlight are paying me for this promotion. There are so many really cool things going on in the tech space and I wanted to educate myself and share what I find. If you want to be on The Weekly Dose – just send me a note – timsackett@comcast.net
Want help with your HR & TA Tech company – send me a message about my HR Tech Advisory Board experience.
Today on The Weekly Dose I review Dice’s new product offering IntelliSearch. IntelliSearch is a proprietary recommendation engine simplifies the complexity of candidate search by allowing recruiters to input a job description, the ideal resume, or a list of skills to return relevant matches. Boolean expertise is no longer required.
IntelliSearch is super easy to use. Just cut and paste a job description or even a resume of a hire or candidate your hiring manager loves and IntelliSearch will go out and find others that fit the criteria you need.
Dice’s IntelliSearch uses machine learning and A.I. to quickly match candidates to your requirements without you as the recruiter having to have deep technical knowledge about the type of candidates you’re looking for.
One of the issues I hear about constantly from corporate TA Pros around new sourcing technology is that they now have way too many candidates to search through and while they can find more ‘potential’ candidates than ever before, the tech has actually made their job harder!
Dice attempts to solve this problem with the IntelliSearch matching technology. The Dice funnel starts with hundreds of millions of potential profiles that can be found around the web, and quickly gets that number down to a few millions of actual candidates in the hiring pool in the U.S.
From there they return the best possible fits with contact information and a new feature to Dice which is “Likely to Switch” signal based on a number of factors in their algorithm. Based on these factors Dice will give you a Green, Yellow, or Red signal in terms of the potential that a candidate is ready to switch to a new job.
IntelliSearch is also driven by Semantic Search, not Boolean Search. Why does this matter? Semantic search describes a search engine’s attempt to generate the most accurate results possible by understanding:
Searcher intent.
Query context.
The relationships between words.
In layman’s terms, semantic search seeks to understand natural language the way a human would. Whereas Boolean is basically searching on keywords. Semantic search will produce a higher quality of search results.
The Bottomline?
If you haven’t taken a look at Dice recently, it’s worth a new look, especially if you’re struggling to find IT talent, and you don’t consider yourself a full time IT recruiter. I find those who are less ‘techy’ will really be helped by Dice’s new IntelliSearch!
The Weekly Dose – is a weekly series here at The Project to educate and inform everyone who stops by on a daily/weekly basis on some great recruiting and sourcing technologies that are on the market. None of the companies who I highlight are paying me for this promotion. There are so many really cool things going on in the tech space and I wanted to educate myself and share what I find. If you want to be on The Weekly Dose – just send me a note – timsackett@comcast.net
Want help with your HR & TA Tech company – send me a message about my HR Tech Advisory Board experience.
Gather ‘round talent buffs and let me tell you a story – of a time not so long ago in a land not so far away. A little agency called The Bureau of Labor Statistics (you may have heard of them) released a report claiming that the unemployment rate dropped below 4% for the first time in 15 years. Did I mention that this is a true story?
That’s right, in April 2018 the unemployment numbers dropped to 3.9% in the good ol‘ US of A. This information is great for the domestic economy, but not so great for employers who are using outdated tactics to build their teams.
I’ll be dropping the following silver bullets of recruiting wisdom. When used together these bullets can help you hit the hiring bullseye every time:
* Not one, not two, but SEVEN new strategies to attract the best of the best during this low-unemployment era, from hourly workers to C-suite-grade talent
* The top talent attraction technology working for high-volume recruiting teams RIGHT NOW to level the playing field in this hot job market
* Three moves you are currently making that are putting a damper on your hiring efforts, and how you can make your recruiting dollars really count
I won’t be handing out one silver bullet in this webinar, I’ll be handing out handfuls! There isn’t a single silver bullet that will fix the problems we have, but a bunch that when used together, will help your organization succeed in hiring…even when unemployment drops below 4%.
About Canvas:
Canvas is the first text-based intelligent interviewing system that empowers organizations and recruiters to screen more job candidates and market employment brands. For more information, visit www.gocanvas.io and follow Canvas on Facebook, Twitter, Instagram, and LinkedIn.
Today on the Weekly Dose I take a look at LinkedIn’s newest product,LinkedIn Talent Insights, which is getting released today for public consumption. Talent Insights is LinkedIn’s first self-serve data and analytics product. Talent Insights provides companies with access to LinkedIn’s global database of 575M+ professionals, 20M+ companies and 15M+ active job listings, to help talent professionals and business leaders develop a winning workforce strategy and make smarter talent decisions more quickly.
What we know is if LinkedIn has anything, it has data! I first got to see this product at the 2017 LinkedIn Talent Connect conference when it was still in beta and they weren’t even quite sure what they had yet, and I was like, “Oh, boy! this is crazy cool!”
Here’s how it’s crazy cool. Talent Insights provides access to LinkedIn’s global, accurate and up-to-date data through two reports:
With the Talent Pool report, companies will be able to precisely define and understand specific populations of talent with global insights including skills the talent has, what industries and locations they’re in are, how in demand they are, what schools and degrees they have and what companies are hiring them.
Using the Company report, companies will be able to understand their own talent at the company level and see how well they are doing in attracting and retaining talent, and develop branding and recruiting strategies to get even better.
Here’s what companies can expect.
On-demand data: Talent Insights users will have the ability to access LinkedIn insights, in real-time, to quickly answer complex talent questions. As members update their profiles, the aggregated data within LTI also updates, providing real-time updates to help companies keep up with the market.
Actionable insights: The tool is simple and easy to use making it possible for recruiters, HR, and talent leaders to understand the most accurate view of labor market trends at any given moment, without relying on a team of data scientists.
So, why is this something HR, Talent Acquisition, Marketing/PR, Sales, and a lot of other functions in your company will want to get their hands on it?
Talent Insights provides some super cool competitor data you can’t get anywhere else!
Need to know what kinds of people your competition is hiring and where? Talent Insights can show you that! In fact, it can give you insight to stuff your competitors are working on that isn’t even public if you can just connect a few dots!
“Hey, why is ABC, Inc. hiring a ton of autonomous developers in Omaha!? Oh, no they aren’t, are they!? Yes, they are!”
Talent Insights also gives HR leaders insight to your current workforce, like who’s coming after your talent, where are your employees going, where are the best coming from, where should you be looking to build your next headquarters (I bet Amazon is looking at this!), etc.
This is definitely a product that TA Leaders will want to leverage, and I’m in love with it’s ability to pull competitor data. Just know, as you’re pulling your competition’s data, so might they be pulling yours, and there’s nothing you can do about it. LinkedIn Talent Insights is available to anyone who wants to pay for a subscription, and you don’t have to be a customer of other LI products to get it.
LinkedIn Talent Insights is definitely worth a demo. You might find it’s just not data that your organization needs, but I think the more competitive you are within your marketplace, executitves are always willing to listen to you a little longer when your wrap your needs and wants around competitive data, so take a look!
The Weekly Dose – is a weekly series here at The Project to educate and inform everyone who stops by on a daily/weekly basis on some great recruiting and sourcing technologies that are on the market. None of the companies who I highlight are paying me for this promotion. There are so many really cool things going on in the tech space and I wanted to educate myself and share what I find. If you want to be on The Weekly Dose – just send me a note – timsackett@comcast.net
Want help with your HR & TA Tech company – send me a message about my HR Tech Advisory Board experience.
Today is a big day in Talent Acquisition! The Association of Talent Acquisition Professionals (ATAP) is launching Global TA Day to celebrate all the talent acquisition professionals that are working hard every day to ensure their organizations have the talent they need to thrive!
ATAP launched the site ilovetalentacquisition.com, in conjunction with our founding sponsor KRT Marketing and you can follow the action that is happening across the country as events are taking place in major cities throughout the day. On the site, you’ll find some great downloads to help you and your team celebrate!
I’ll be in downtown Detroit today and on Facebook live around 1pm EST, as I’ll be celebrating #GlobalTADay with the over 100 TA Pros on the team at Quicken Loans as they are using today as their annual TA Summit where the team will have development and strategy sessions throughout the day, and some fun and celebration as well!
So, I’m guessing most of you were caught off guard by this! Like, what is Global, what!?! I get it, but it’s not too late to find ways to celebrate today. Here’s how I would celebrate if I was in the office today:
I would follow along on the Twitter hashtag #GlobalTADay and connect with other TA Pros from around the world!
I would ask another TA Pro on my team to get lunch or go get a drink after work, or I might go buy some sweet treats to share around the office!
I would watch some of the celebrations taking place around the world today on the Facebook Live feed.
I would take some time to reflect on while our profession is extremely difficult, especially right now, I’m so grateful for having found a job and industry that I love working in!
I would go signup to be a member of the only professional association the supports my interests ATAP Global! Today only you get an annual membership for $85! (a $10 discount). TODAY ONLY! By the way, I’m the next President of ATAP, so come help me build something great!
I would go on Amazon and buy the best TA Book on the Planet and #1 Best Seller and 5 Star rated – The Talent Fix! (just kidding, no really I would!)!
The 4th Annual Michigan Recruiter’s Conference will take place on November 1st, 2018 onsite at the GM Headquarters RenCen in downtown Detroit, MI. Registration is now open for this event. There is limited seating because of space constraints. Only 250 registrations will be accepted! This event will SELL OUT, don’t wait!
Okay – all that nonsense is out of the way! Why should you and your corporate recruiting team come? Yes, I specifically said “corporate” recruiting team. No staffing, RPO, or vendors will be allowed to register. Hate me if you want, but it actually works really well. Corporate TA leaders and pros can learn without being pimped constantly!
When Jim and I started this conference 4 years ago we did so that our teams would have world-class recruiting development in our own backyard. National conferences are great, but they are expensive! We couldn’t afford to send our teams, but if we had one local, we could bring our entire team!
Jim and I knew most of the great Talent Acquisition speakers personally, or we knew someone who knew them personally, and we felt pretty confident we could talk them into coming to beautiful Michigan! Okay, they all owe us favors and we just happen to be in Michigan! Either way, the Michigan Recruiter’s Conference has worked out wonderfully!
– Torin Ellis – Diversity Strategist speaking on “Conversation to Commitment”
– Angie Verros – Sourcing/TA Expert speaking on getting more candidate replies
– Michael Arena, Ph.D. – Chief Talent Officer at GM speaking on TA Transformation
– Dawn Burke – HR and Talent Expert speaking on getting more out of your hiring managers
– Holly Fawcett – Sourcing Ninja at Social Talent sharing the latest and greatest Sourcing magic!
– Plus, additional sessions on DIversity Recruiting and Recruitment Marketing!
I want to thank this year’s sponsors: General Motors (just exceptional automobiles), Greenhouse (just an exceptional ATS) and Smashfly (just an exceptional Recruitment Marketing platform). They allow us to keep the cost of the entire conference down to just $89 per person, that includes, coffee, breakfast, drinks, lunch, snacks, oh yeah, and all that great freaking TA development and thought leadership!
Register Today! (over 100 tickets have already been sold in the 1st week!)
When I was over in London a few weeks ago speaking at the Sourcing Summit UK, Social Talent’s CEO Johnny Campbell and I sat down to talk shop on how can organizations fix their recruiting.
We probably shot 45 minutes to an hour of footage, the team then broke it down to a really great 20 minutes!
For those who don’t know Johnny or SocialTalent you should really check them out. I’m a huge fan of their platform, so much so, my own team has been using it for 2 years!
Here’s the promo video for it – click the link below to watch the full 20 minutes!
Today on the Weekly Dose I review the technical interview platform Filtered. Filtered is not the first technical interview platform on the market, but they might be the most advanced interviewing platform for IT talent that I’ve seen on the market.
Filtered was built by engineers who turned into Recruiters, but decided to turn back into engineers because the tech interview world was so broken they felt compelled to do something about it! What they did was build an IT interview platform that stops all of the cheating that is currently going on in the industry!
If you hire IT talent and you use some kind of coding test, etc., you already know how the game is played and won. There are massive corruption and cheating going on in IT hiring, because the current interview platforms allow for one person to log on and take an interview for another, pass it, and then the person who can’t do the work shows up, or shows up at a much higher pay rate then they should because they tested higher then what they are really capable of.
Filtered puts a stop to this in a number of ways using technology that constantly scans works, takes facial snapshots every few seconds, and utilizes machine learning to raise red flags of potential cheaters in progress of assessment.
What do I like about Filtered?
– Filtered security is groundbreaking when it comes to stopping the cheating that is going on with your IT hiring. Filtered doesn’t allow cutting and pasting of code, it doesn’t allow the person who starts the test to get up and someone else to sit in and finish, it shows you exact GPS data of where a person is taking the test.
Why is this important? When Filtered ran a recent test for a client they were able to show one IT Contingent company the client was working with had 20+ IT assessments take place for 20+ different candidates from the exact same house in New Jersey! Cheating is going on, you are either ignoring it or don’t care!
– The Filtered team works with your IT team to create the right assessments and challenges that are needed to not just find qualified candidates but to actually find candidates that are the best that are applying.
– Recorded video interviews explaining why they did an assessment or challenge in the way they completed the task.
– Real-time data ranking so corporations can see which recruiters or which contingent firms are providing the best talent for your organization.
– Filtered shows verified skills being assessed, but also allows candidates to show other skills they might have as well, which can be verified within the system.
I love interview technology that helps organizations make better selections. One problem we’ve found out within the industry is that if people can cheat, they’ll find a way to cheat, so the technology has to stay out in front of the cheaters! Filtered is at the forefront of stopping the corruption that is taking place in the contingent IT industry.
There’s a great chance your contingent providers of IT talent are cheating your system. It’s rampant coast to coast. The most common is having someone else take the assessment, which gives you the belief you’re getting senior talent and paying for senior talent, and in reality, a junior/entry level IT person shows up to work.
I would encourage you all to demo Filtered and compare them to other technical interview platforms you are using. Filtered also has built a Data Science specific assessment as well, which is the only one I’ve seen in the industry. In a growing field like data science, it’s easy to make bad hires, so this is one more reason to look at the platform!
The Weekly Dose – is a weekly series here at The Project to educate and inform everyone who stops by on a daily/weekly basis on some great recruiting and sourcing technologies that are on the market. None of the companies who I highlight are paying me for this promotion. There are so many really cool things going on in the tech space and I wanted to educate myself and share what I find. If you want to be on The Weekly Dose – just send me a note – timsackett@comcast.net
Want help with your HR & TA Tech company – send me a message about my HR Tech Advisory Board experience.
Today on The Weekly Dose I review the programmatic job ad platform JobAdx. JobAdx is one of a handful of new platforms on the market that talent acquisition teams can utilize to run their own digital job advertising.
So, first I probably need to explain a little about what the heck is ‘programmatic’ advertising.“Programmatic” ad buying typically refers to the use of software to purchase digital advertising, as opposed to the traditional process that involves RFPs, human negotiations, and manual insertion orders. It’s using machines to buy ads, basically.
Traditionally, you probably did very little with your own job advertising. You might have actually did some old school newspaper advertising, posted your jobs on job boards, or more than likely you used an agency, who charges a fee/premium, who would advertise your ads on various sites.
JobAdX is an advanced digital advertising technology with Pay Per Applicant model. Instead of running ads where you pay-per-click (each time someone clicks on your ad), this new programmatic technology actually only charges you for those who apply. So, ultimately, this pay-per-applicant will be more expensive than pay-per-click on a per event basis, but cheaper overall because you’re only paying for what you want, applicants.
So, what the heck does it really do?
That’s really the big question, isn’t it! Basically, a programmatic ad platform puts your job ad in front of candidates where they are all over the internet. Traditionally, you would put one ad on one site (a professional association site, let’s say). Some potential candidates might go to that site, but many would not. But, almost all potential candidates are somewhere on the internet searching and doing things.
The programmatic ad technology finds the individuals you are looking for and puts the ad, in real-time, in front of them at whatever site they happen to be at. A great example is buying shoes. I love shoes. I bought 3 pairs of shoes this week! So, I go to a site to look at shoes. I find a pair I like, but I know my wife will kill me if I buy one more pair of shoes!
So, I leave that site and go to another site like Facebook. And what do you know there is an ad for those same stupid shoes on Facebook! How did Facebook know!?! Facebook didn’t know, the programmatic ad engine did know! Welcome to the future of job advertising!
A nurse has certain behaviors when searching online that will tell the technology, most likely this person in a nurse, which then allows the programmatic job ad platform (JobAdx) to put your nurse job opening in front of this person multiple times, across multiple sites, not just traditional job search sites.
What I like about JobAdx:
– Programmatic job advertising should be used by every TA shop, regardless of your number of hires, especially if you’re struggling to get results via traditional means. The JobAdx platform is simple to use and allows you to control your spend and budget with an “auto-pilot” feature to make it somewhat idiot-proof (which I definitely need!).
– The JobAdx platform has a great dashboard for you to actually see which jobs are performing really well, and which ones are not performing, so you can increase your spend on those you need, and decrease or stop completely on the jobs you no longer need traffic on.
– Advanced technology within JobAdx will ensure that once a candidate applies that candidate will stop seeing your job ads, which is a much better candidate experience.
– There is frequency capping within JobAdx as well, which is basically an automatic set of rules which will stop showing your job ad to a person after so many times. The theory is once someone sees your ad, let’s say six times, they’ve shown you they aren’t interested, so let’s not show them that same ad again, but go show it to others.
The goal of the JobAdx is to empower employers to advertise jobs more dynamically using the power of Real-Time Job Delivery. I’m completely enthralled by the technology and I truly believe every TA shop should be testing programmatic in their own shops. Go check out JobAdx and get a demo, then put a few hundred or thousand dollars you spend on traditional advertising and try it using programmatic.
The Weekly Dose – is a weekly series here at The Project to educate and inform everyone who stops by on a daily/weekly basis on some great recruiting and sourcing technologies that are on the market. None of the companies who I highlight are paying me for this promotion. There are so many really cool things going on in the tech space and I wanted to educate myself and share what I find. If you want to be on The Weekly Dose – just send me a note – timsackett@comcast.net
Want help with your HR & TA Tech company – send me a message about my HR Tech Advisory Board experience.
