Category Archives: Recruiting

2015 Candidate Bill of Rights

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In November 2010 Monster.com asked me to write a post on a hot topic at that time a “Candidate Bill of Rights“.  Needless to say, I’m not a huge fan of a Candidate Bill of Rights – I’m a Capitalist and believe in a free-market system of HR and Recruiting.  In 2010 (remember those days?) we had candidates coming out of our ears. In 2015, most of us are begging for talent. Welcome to the show kids!

Here were my main point back then – and what they still are today:

Candidates –

You Don’t Have To Apply:

  • If we have a crappy working environment – you don’t have to apply
  • If we don’t pay appropriately for the market – you don’t have to apply
  • If we don’t give my employees opportunities for growth – you don’t have to apply
  • If we don’t treat you like a human – you don’t have to apply
  • If we don’t give you a full job description – you don’t have to apply
  • If we don’t tell you every step of the process – you don’t have to apply

You Don’t Have To Work Here:

  • If we make you wait endlessly without any feedback – you don’t have to work here
  • If we make you an offer that you don’t like – you don’t have to work here
  • If we don’t offer the right work-life balance – you don’t have to work here
  • If we give you a bad Candidate Experience – you don’t have to work here

Candidates – if any of the above is true – you have some decisions to make:

1. Can I live with what I know about the company and the experience they put me through to get this offer?

2. IF SO, do I want to come and work for the company?

3. IF YES – welcome aboard, you’re coming on ‘Eyes Wide Open’

4. IF NO – thanks – good luck – see you next time

You see we all have choices – if you don’t like the way I’m treating you as a candidate, don’t come and work at my company.  I would hope that most HR Pros are smart enough to get this fact – treat candidates like garbage and they’ll stop applying for your jobs, thus making your job all the more difficult.  That might be a bit pie-in-the-sky thinking because I also know way to many HR/Talent Pros that don’t get this!   They have a little bit of power and have decided to torture candidates with painfully long and arduous application and selection processes – that aren’t helpful to their own companies, statistically, and definitely aren’t helpful to the candidates.  During a recession they don’t see much impact from these horrible processes, but eventually the tide turns and face the results of their actions.  Karma is a bitch!

So, do we need a candidate bill of rights – No!  Do you need to spend a ton of time, effort and resources on candidate experience – No, as well!  Don’t go right ditch-left ditch and start over correcting.  Treat candidates like you would want to be treated.  Have a few standards and etiquette, and some manners.  It’s not hard, it’s not expensive and you definitely don’t need to pay a consultant to show you how to do it!

Karma is biting a bunch of hack talent acquisition pros in the butt in 2015.

A Bachelor’s Degree in Recruiting

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When will a college or university have a degree program in recruiting?  We have hundreds of universities and colleges that now offer human resources programs.  Two of my good friends, Matt Stollak, and Marcus Stewart are both professors of HR programs.  I have yet to see one program in Recruiting and Talent Acquisition.

For the most part the degree programs that fill recruiting positions are:

Communications

Business Administration/Marketing

Liberal Arts degrees – history, art, other things you won’t ever get a job in.

Sports Management

Human Resources

The recruiting industry takes all degree programs where people can’t get a job making enough to live on!  An entry level recruiter can usually make around $40,000 to $50,000 in their first year. The best recruiters make six figures.  Not a bad professional, white collar level compensation for a four-year degree program.  Many professions would love to be in that compensation level.

I think we could easily come up with two years’ worth of undergrad classes. Let’s face it, you only need about 60 credits or 20 classes, to have a complete major in most programs. The rest of the classes are the ‘basics’ we all take when attending university in the first two years.

Here are some of my ideas for classes in my Bachelors of Recruiting program:

Recruiting 101 – History of Recruiting

Recruiting 102 – Recruiting Processes and Procedures

Recruiting 103 – Recruiting Communication and Marketing

Recruiting 104 –  Sourcing

Recruiting 105 – Negotiation, Offers, and Recruiting Finance

Recruiting 106 – 100 ways to connect with people – #1 is the Phone!

Recruiting 107 – Writing Job Descriptions like a Marketer

Recruiting 201 – Employment Branding

Recruiting 202 – Candidate Experience

Recruiting 203 – Recruiting Technology

Recruiting 204 – Advanced Sourcing

Recruiting 205 – Specialty Recruitment

Recruiting 206 – Recruiting Analytics

Recruiting 207 – The Law & Candidates

Recruiting 301 – Senior Project – solving real-life recruiting problems in real-world companies

Not quite a full class load, but I think we could easily build that out with great content.  So, here’s the big question.  If a university offered a degree in Recruiting, would you look to hire those people into your shop?

I would!  I think many of us would.  Any classes you would add to the above list!

T3 – Jibe #HRTech

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T3 – Talent Tech Tuesday – is a weekly series here at The Project to educate and inform everyone who stops by on a daily/weekly basis on some great recruiting and sourcing technologies that are on the market.  None of the companies who I highlight are paying me for this promotion.  There are so many really cool things going on in the space and I wanted to educate myself and share what I find.  If you want to be on T3 – send me a note.

This week on T3 I reviewed the mobile recruiting and analytics solution Jibe.   The one thing everyone knows in talent acquisition in 2015 is that candidates no longer just apply via their desktop computer.  Candidates now apply to your jobs using a many different devices, smartphones, tablets, ultrabooks, etc.  Organizations can no longer ignore mobile as being one of their largest potential candidate drivers.  This is Jibe’s sweet spot!

Jibe is mobile native. This means they weren’t first a desktop software that developers made fit to the small screen.  Jibe developed their solution specifically for the small screen.  Jibe dramatically improves the candidate experience to candidates on your mobile experience.  Jibe works with your current ATS to give candidates a best in class apply process via mobile.

Statistics show that anywhere from 50-80% of candidates will begin their job search process with you via mobile, but only 10-15% will actually complete that process via mobile. That’s a huge miss. You are forcing those candidates to another platform to finish, and when you do that most drop off.

Jibe also has a great recruiting analytics backend called Jibe Insights.  Jibe basically takes your ATS data and fuses it with their apply data and can show you where in your process you’re falling down.  The analytics behind source performance, and how Jibe can segment this down, is one of the best I’ve seen.   Jibe also has a CRM module that has exceptional application for field and campus recruiting with one click mobile connect onsite at career fairs and other offsite locations.

5 Things I Really Like About Jibe:

1. Jibe doesn’t do what most of your ATS vendors will do and basically make your site a mini-site for mobile. It gives your candidates an industry leading mobile online experience, they believe is all you.  From an employment branding perspective this is huge. You might not actually be the most technology advanced HR shop, but Jibe allows you to hide that fact!

2. Most ATS systems have analytics but they are really weak on the apply process side, which ends up being where most of your TA budget is spent. Jibe connects your ATS data with the apply data and specifically shows you what is giving you the best ROI and what isn’t.

3. Recruiting is a process, and it’s meant to be improved. Jibe uses supply chain type process models to help you improve your processes. Most corporate TA folks don’t think in the supply chain type mode, so it truly helps make you better at getting candidates into your pipeline.

4. Jibe’s Candidate Connect CRM has great application for field and campus recruiting.  This process was just so easy, I was amazed. I can’t tell you how many hours I’ve spend on campus, only to go back and spend more hours trying to get those candidates into our system, or having most fall off when they don’t complete the process. One click and their in, right now, on campus, no waiting. That’s cool!

5. Jibe started on the social recruiting side as well, back when we just called it social media. Their ‘Get Referred’ product uses your employees professional networks to increase your referrals, and put your employee referral program on steroids.

If you take anything away from this review, it better be mobile is important.  Look around you, everyone is using a device, and it’s usually not a desktop computer.  We as Talent Acquisition pros need to embrace mobile and make sure candidates can find us and apply, easily via these channels. If you don’t, you’re going to be left behind.

 

 

4 Things Successful Recruiters Do Every Day

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I’ve hired over one hundred recruiters in my career.  Not a ton, but a pretty good sample size.  I’ve had some of those hires go on to become great Talent Acquisition pros, as well as some who have completely bombed in the profession.  It’s not an easy profession to be successful at, but I’ve seen some basic things that the most successful recruiters, I know, do every single thing day:

  1. Daily motivation. Great recruiters are self-motivated by nature, but the best ones still find ways to give themselves that extra little kick every day. It might be one client or job order they decide they will close on that day. It might be an activity number they challenge themselves with for the day.  It might just be re-centering on a larger overall goal they are chasing and what they’re doing in that day will mean to reach that goal.
  1. Critical of their own work. The best recruiters I’ve worked with own their orders, candidates, interviews, etc. There is no blame.  An interview is a no-show, they own it.  They can look inward and go, next time I won’t have this happen because I’m going to do that one more thing to ensure it’s successful.
  1. They step up. Hey, guys we have a really critical position that just came open from a hiring manager, who wants it? The best recruiters always step up and want to work those high profile openings.  They want the challenge, and they are comfortable with the pressure.  They also step up with their ideas on how the organization can get better, and share freely.
  1. Daily focus. Successful recruiters can focus in and finish, every day. It’s so easy in recruiting to get pulled in a hundred different directions.  The most successful people stay focused on the job at hand, and don’t allow the ‘noise’ to take them off their plan.  They find ways to lock themselves in and keep going until they reach their outcome.

HR and Recruiting both have the same main daily issue we face, we turn ourselves into firefighters.  We run from made up emergency to made up emergency.  It feeds our need to feel like we accomplished something today and became a savior.

The most successful recruiters are no different.  They get the opportunity to be fire fighters, just like we all do, but they make a conscience decision not to allow themselves to slide down the pole. How can you make yourself more successful today?

The Irresistible Power of Being Wanted

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It’s not 100%, but it might be close.  Some will deny this, but it’s pretty much universally accepted. We all want to be wanted by someone.

It makes us feel good to be wanted.  Not the crazy stalker kind of wanted. The kind of wanted where you know the other party wants you for all the positive reasons that are you.  That feeling is so powerful it could light up New York!

In a nutshell, that is talent acquisition.

You want someone. They may want you, they may not.  Either way, you are holding in your possession one of the most powerful feelings of all time!

People want to be wanted.

When you call someone and tell them, “I want you”, I can guarantee they will listen to what you have to say next.  100% of the time.

“Hi, my name is Tim. I want you.”

I now have your attention.  I might not have it for long, but I do have it in that moment.  That’s the key for successful recruiting. What you say next determines your success.

I have had four jobs in my entire career, over 21 years.  I’ve probably had upwards of 500 calls from recruiters wanting to talk to me about a job they have open. Each time I listened to what they had to say, initially, because it makes me feel good that someone wants me. That is a normal response. That is a majority response.

In recruiting you should never underestimate the power you hold in your hands.  Never believe the hype that people don’t want to be called or contacted about jobs. “Oh, those IT guys get ten calls a day, they don’t want to be contacted!” Yes, they do. That’s ten times a day they get a stroke to their ego. Ten times a day they feel wanted. Ten times a day where you might be offering them their dream job.

“Hi, my name is Tim. I want you.”

T3 – Avature

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T3 – Talent Tech Tuesday – is a weekly series here at The Project to educate and inform everyone who stops by on a daily/weekly basis on some great recruiting and sourcing technologies that are on the market.  None of the companies who I highlight are paying me for this promotion.  There are so many really cool things going on in the space and I wanted to educate myself and share what I find.  If you want to be on T3 – send me a note.

This week I’m excited to review the recruiting technology platform Avature.  I have to tell you I had at least five people send me private messages, from my network, requesting I review Avature once I started doing these T3 reviews.  As always, my tribe was right, I love recruiting and technology, so Avature was a perfect fit.

Most people who have heard of Avature probably think of them in one of two ways: CRM and/or ATS (Applicant Tracking System).  CRM is a marketing acronym for Customer Relationship Management.  It’s basically a fancy name for a system that automatically keeps in contact with people. Candidates are people, so CRM became a perfect fit for talent acquisition.  The reality is, though, Avature actually started out as a RPO (recruitment process outsourcing) company and platform, by the founder of HotJobs (remember them!?).   So, Avature was in the recruiting business before deciding to become a recruiting technology company.

What Avature is best known for is their CRM product and it’s extremely powerful.  The use of CRM in recruiting is life changing for talent acquisition. The Avature system can get a candidate to apply in under a minute. It can automatically send out communications to possible candidates, but also skip that one candidate you are already working with, so you don’t look like a fool when the person you are about to make an offer to suddenly receives a “please apply” email from you.  You can import lists and spreadsheets, and the system will automatically create records.

Throughout the entire process everything is always tied to one candidate record.  Every time stamped communication. Who sent it. Who spoke to them. Where they came from. Where they are in the process.  It is fully integrated with your Outlook, but all of those communications still show up within the one candidate record as well. Source external databases (CareerBuilder, Monster, Dice, etc.) from Avature as well, and one click the person into your database.

Avature also has a great ATS, and they are finding most of their CRM clients are migrating to their ATS as legacy contracts fall off.  If you demo Avature, you’ll see why. The CRM is so ridiculously powerful, you can’t help but want to keep it all together within the ATS, but they integrate with Taleo, Kenexa, SuccessFactors, etc.

5 Things I Really Like About Avature:

1. Configuration within the CRM is amazing, intuitive and couldn’t be easier.  This is where their background of actually being a recruiting company, first, shows up.  The system is designed and thinks like a recruiter thinks. No one client of Avature uses the system exactly the same.

2. Application process that can easily be designed based on position. How many of you only have one application process? Most of you! But what about the job that has hundreds of applicants versus the job that you get no applicants?  Those should be different, right? One you need a lot of filters to get to the right candidate. The other you want no barriers of entry in hopes of getting a candidate!

3. Avature can re-engage applicants that fall off in your process.  Many times those drop off rates are 60-70% of those looking at your jobs.  Most of us don’t even know those numbers! Avature will tell you this, plus it’s designed to go out and get those people to come back.

4. Truly global company. They have non-US clients who don’t even have employees in the US.  Multiple data centers globally. Being used in 100 different countries.

5. Because of their history in recruitment, the entire process is designed around candidate experience. Company started in 2008 and 7 original developers are still with the company in 2015!  They designed the product not to be a suite of products, but one platform, thus one record throughout.   What does a candidate expect when they come to apply to your organization? What do they expect from the communications you send out? Etc.

I joke with the folks from Avature that they are one step away from eliminating recruiters altogether! They then shared a story of how Starbucks, an Avature client, actually has hired baristas without any personal contact from a recruiter within the Avature platform!

Just as CRM was the future of marketing a decade ago. Products like Avature are the future of high performing talent acquisition shops today.  Check them out. At the very least you better do some research into CRM technology for your talent acquisition function.

Will 2015 be the year of the Quotas?

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We still haven’t really made a dent in this diversity/inclusion thing have we?  The numbers don’t lie.  81% of healthcare workers are female, less than 18% of leadership positions in healthcare are filled by females.  The same is true in the service industry, the restaurant industry, etc.  Similar numbers can be said about African Americans and Hispanics in almost every industry.

The world is changing and we keep doing the same thing.

HR shops are trying to change our behaviors and how we think, but they are working against thousands of years of ingrained behaviors.  A few training courses aren’t going to change this level of programming.

People hate quotas in hiring.  They view the word ‘quota’ in the same vane as they view other words that lead to hate speech.

No one wants quotas.

That’s the problem. Quotas work.  Quotas are a measure that organizations can see and do something about.  Oh, we need five more females. We better go hire them. It’s straightforward. It’s simple to understand.

I get what’s wrong with them, we talk about that all the time.  Rarely, do we ever talk about what’s right with quotas.  When I was in HR at Applebee’s I had a ‘diversity quota’ on my leadership staffing.  It was measured as a percent of the overall staff and our diversity in leadership was measured as females, African American, Asian, Hispanic, etc. Basically, the only thing that didn’t count was white guys.

It was frustrating to me because I had very high diversity within my leadership team, but to continue to get high ratings I had to keep hiring diversity, even if it meant that one day I would have 100% diverse leadership. This rating was important to me because I got bonused on this rating. Having a diverse leadership team was very important to Applebees.

What Applebee’s leadership knew was that I was never going to get to 100% diversity.  It wasn’t their goal.  But, they knew to move the needle on diversity we needed to start measuring the color and kinds of faces we were hiring.  Quotas.

It worked.  It showed those working for our organization that we were serious about hiring diversity, so much so, that we were going to ensure this number moved.

Quotas are bad when they are used for bad purposes and good people get hurt by this.  I wasn’t passing over better white guys when hiring leadership at Applebees.  I was searching for better diverse candidates overall and hiring them.  Our leadership makeup needs to reflect our employee makeup. That is better hiring.

Don’t discount quotas in 2015.  If you truly want to move the needle in your organization, measure it.

T3 – QueSocial

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T3 – Talent Tech Tuesday – is a weekly series here at The Project to educate and inform everyone who stops by on a daily/weekly basis on some great recruiting and sourcing technologies that are on the market.  None of the companies who I highlight are paying me for this promotion.  There are so many really cool things going on in the space and I wanted to educate myself and share what I find.  If you want to be on T3 – send me a note.

This week on T3 I’m reviewing QueSocial.  QueSocial is a social talent acquisition tool that was awarded Top Product of the Year in 2014 by HR Executive Magazine.  What do they do?  They solve a major problem most companies have when it comes to social recruitment, a system that allows your recruiters and employee brand ambassadors to share approved content easily and seamlessly.

So, what’s the big deal?  Here’s what really happens in most talent acquisition shops.  Someone decides they want to have a social recruitment strategy.  This involves engaging potential passive candidates in an ongoing manner. The only way to achieve success in this model is to have a content strategy that frequently touches these candidates.  That sounds easily, but in reality it is very difficult to maintain, and most organizations fail at doing this.  QueSocial takes care of this.

QueSocial is a platform that delivers your content to your recruitment team and other employee brand ambassadors (think hiring managers, your really active social employees, etc.) in a way that in one touch they can share it on their social streams.  This is social recruitment on steroids delivered in a way that makes is super easy for the users to share content with their tribes.  QueSocial also delivers metrics on your shared content to show you what’s working and what isn’t, which is another very powerful part of their platform.

5 Things I really like about QueSocial:

1. QueSocial is the only system I’ve seen that helps make recruiters better at converting social media into real business results. It’s taking something most executives see as subjective, and converting it to objective.

2. Extends your employer brand footprint exponentially into your employee social networks.  That’s the real power! How do you seamlessly leverage your employee’s networks to engage more candidates?

3. The QueSocial analytics engine can show you exactly who is using the system and how, but also what content are your employees and  candidates connecting with, so you can get really strategic with your content strategy as well.  Gone are the days of just throwing crap at the wall to see what might stick.

4. A system like QueSocial actually drives higher employee engagement.  The reality is your employees want to share stuff about where they work and why it’s great, but we don’t make it easy for them to do this.  QueSocial idiot-proofs this system and makes it super easy – one click easy.

5. There is a gamification element to QueSocial as well that will provide motivation and incentives to drive the social activity you want from your employees in getting the results you want.  This is key in starting and continuing a great strategy.

QueSocial already has some very big enterprise level clients who have shown the system can do what it says.  Plus, these clients have shown that for the most part the administrators of the platform are only spending 15-30 minutes per day in uploading and pushing content out to everyone else.  QueSocial is primarily an enterprise level tool and fairly inexpensive for what you get.  Definitely worth checking out if you have, or will be adding, a social recruitment strategy to your mix.

The Key Trait of Great Hires

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For twenty years, I’ve been hiring and firing people. I’ve been lucky enough to have some great performers, a bunch of good performers and an also a few crappy performers. It seems like every time I turn; someone has an answer for me on how to hire better. For years I have given the advice if all else fails, hire smart people. It’s not a bad strategy. For the most part, if you hire the smartest ones of the bunch, you’ll have more good performers, than bad performers. I’m talking pure intelligence, not necessarily book smarts.

But, just hiring smart people still isn’t perfect. I want to hire good, or great, people every single time. How do you do that? That’s the million dollar question.

To me there is one trait we don’t focus enough on, across all industries. Optimism.

Your ability to look at the situation and come up with positive ways to handle it. Think about your best employees, almost always there is a level of optimism they have that your lower performers don’t.

I can’t think of one great employee I’ve ever worked with that didn’t have a level of optimism that was at least greater than the norm. They might be optimistic about their future, about the companies future, about life in general. The key was they had optimism.

Optimistic people find ways to succeed because they truly believe they will succeed. Pessimistic people find ways to fail, since they believe they are bound to fail. This hiring thing can be difficult. Don’t make it more difficult by hiring people who are not optimistic about your company and the opportunity you have for them. Ask questions in the interview that get to their core belief around optimism:

– Tell me about something you’re truly optimistic about in life? (Pessimistic people have a hard time answering this. Optimistic people will answer quickly and with passion.)

– Tell me about a time something you were responsible for went really bad. How did you deal with it?

– The company has you working on a very important project and then decides to cancel it. How would you respond?

Surrounding yourself with optimistic people drives a better culture, better teams, it’s uplifting to your leadership style. I want smart people, but I truly want smart people who are optimistic about life. Those people change the world for the better, and I think they’ll do the same for my business.

4 Reasons Corporate Recruiting Should Use Staffing Agencies

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I love those Dos Equis commercials “The Most Interesting Man in the World” where the most interesting man says, “I don’t always drink beer, but when I do I prefer Dos Equis.”  It’s great marketing that doesn’t seem to get old.  It got me to thinking as well.  I started my HR career in recruiting working for the company I’m now running, so in a sense I’ve come full circle.  I started recruiting right out of college for a contingent staffing company, doing technical contract hiring, a tough recruiting gig, but it pays very well if you’re good.

When I left my first job, and the third party recruiting industry, to take my first corporate HR job. I left with a chip on my shoulder that armed me with such great recruiting skills I would NEVER, I mean NEVER, use a recruiting firm to do any of my recruiting. WHY WOULD I?  I mean I had the skills, I had the know-how and I could save my company a ton of money by just doing it on our own.

So, I spent 10 years in corporate HR before returning to third party recruiting in 2009, and you know what? I was young and naïve in my thinking about never using recruiting agencies.  It’s not just about having the skills and know-how; it’s much bigger than that.  I worked for three different large companies, in three different industries in director of recruitment type roles, and in each case, I found situations where I was reaching out to some great third party recruiters for some assistance.

So, why did I change my philosophy on using recruiting agencies?  A few of the reasons I ran into in corporate HR:

1. Having Skill and Know-How only works if you also have the time.  Sometimes in corporate gigs, you just don’t have the capacity to get as deep into the search as you would like – with all the hats you have to wear as a corporate HR pro.

2. Corporate HR positions don’t give you the luxury of building a talent pipeline in specific skill sets, the same way that search pros can build over time.  As a corporate HR pro, I was responsible for all skill sets in my organization.  Niche search pros can outperform most corporate HR pros on most searches, most of the time. It’s a function of time and network.

3. Many corporate executive teams don’t believe their own HR staffs have the ability to outperform professional recruiters, primarily because we (corporate HR pros) have never given them a reason to think differently about this. Thus, we are “forced” to use search pros for searches where executives like to get involved.

4. Most corporations are not willing to invest in a model – people, technology and process – that puts themselves on a higher playing field than professional recruiting organizations.  I would estimate only 1% of corporations have made this investment currently – and more are not rushing out to follow suit.  Again, this comes from corporate HR not having the ability to show the CFO the ROI on making this change – to have the best talent in the industry you compete in. So, the best talent gets sourced by recruiting pros and corporations pay for it.

I didn’t always use recruiting agencies, but when I did I made sure I got talent I couldn’t get on my own, in the time and space I was allotted in my given circumstances.  When I talk to corporate HR pros now, and I hear in their voice that “failure” of having to use a recruiting agency. I get it. I get the fact of what they are facing in their own corporate environments.  It’s not failure, it’s life in corporate America and it’s hard to change.

Stay thirsty my friends…