Category Archives: Selection

Are you a people-first company? #Open22

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I’m in NYC this week for the annual Greenhouse Open. Greenhouse is a best-in-class ATS with over 7,000 customers, and this is their annual user conference. So, a whole bunch of recruiters and recruiting leaders nerding out on recruiting stuff! Meaning a perfect place for me!

Greenhouse has a philosophy that they are the perfect hiring engine for organizations that consider themselves “People-First”. What does that mean? That’s the big question because every company I know, or at least every executive I know, would claim to be People-First. But, what I know is very few actually are people-first.

Daniel Chait, the co-founder of Greenhouse laid out what he considers people-first. The hallmarks of people-first companies:

  • Organizations that invest in tools that allow employees to be their best selves.
  • Organizations that work to improve collaboration amongst employees, cultivate belonging, and increase fairness.
  • Organizations that really care about culture, values, DEI&B, and allyship.
  • Organizations that care deeply about recruiting talent because the only way you lead and stay competitive is through great talent.

The hard part about being people-first, because I will tell you right now, every single one of your executives will read the list above and go, “yeah, that’s us!” is just that. They, being an executive, believe you are people-first, but as move down the food chain, it begins to feel less and less like people first.

I think about my own company and go, “yeah, we are people-first!” but I know for a fact that the feeling of individuals is very different based on a lot of variables. Great performers vs. low performers. New employees vs. experienced employees. Higher paid vs. lower paid. Etc.

That is the difficulty of being a people-first company. It’s the difficulty with the concept of belonging. It is super hard to make every single person in your company feel like they belong every day. You can do all the right stuff, and one day, one employee with a certain mindset, comes in the hears the wrong thing, and all of a sudden, they don’t feel like they belong. Does that not make you a people-first organization?

I think what Daniel is saying is that you espouse to do all the hallmarks the best you can today, and you keep trying to improve. Part of having a great culture and a great hiring process is finding a diverse and inclusive set of employees who match your culture. The feeling of belonging is critical to your hiring process and selection, as much as the environment you will ask them to work in.

Why is a recruiting software company talking about people-first? Because what they have discovered over the past ten years of being in business is you can sell software to anyone, but if they don’t share your same values and beliefs, it probably doesn’t work out very well for either party! Your tech isn’t just lines of code. It was built on a philosophy and continues to be developed and improved by a certain philosophy. A true partnership with your technology comes when your philosophies align.

Check out the Greenhouse Open this week virtually if you can!

Why is Walmart Struggling to Find $200K/Year Store Managers?

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6.68% of Americans make $200,000 a year or more. Of course, that is centered around certain areas. States like California, New York, Connecticut, New Jersey, Maryland, Massachusetts, etc., have a much larger percentage than the average. States like Mississippi, Alabama, Louisiana, most of the Midwest, etc., are under the average.

The Wall Street Journal had an article this week about how Walmart is struggling to fill their store manager jobs. Specifically, their General Manager job, the number one job in a Walmart store, which pays around $200,000 per year.

You would think with so few people making $200,000 a year, Walmart would have smart, ambitious folks knocking down their doors for a chance to make $200,000 per year!

But they don’t. Why?

First, most organizations tend to promote from within. Walmart is similar to this, but reality eventually hits the ceiling. An average Walmart store probably does a revenue of $50-100 million per year. The net income of those locations probably runs around $3-5M per year. There are roughly 350 employees in a Walmart store. Running a single Walmart store is like running a mid-sized enterprise business! Most SMBs in the country have a revenue well under $1M.

This means that Walmart can most likely train an hourly store employee to become a department manager but to become a General Manager, they are looking for some formal business education. You have to run a giant P&L. You have major risk factors. You need real leadership skills. In many towns, “the Walmart” is probably the biggest business in town!

College kids, on average, don’t want to leave State U for a $ 65,000-a-year job as a Manager in Training at Walmart. It’s not something you go back to the homecoming football game and brag about. Your friends took that $50k per year job with the tech firm in town as an entry-level, you make more, but they look down on you.

I know some folks are reading this and thinking, “So! You make more! You will continue to make more! You are in line to run a giant business! Who f’ing cares what others think!” Young adults do. Young adults care what other people think. If I’m frank, and I usually am, we all care what others think!

What would I do if I was at Walmart?

I love this game. It was the basis of my entire book! What would Timmy do if he ran your shop!

#1 – Stop trying to hire or require any form of formal education. Yes, you need smart folks, so give cognitive assessments. Find smart people who can learn quickly, who also have some “hustle” and “grind” to them. You probably have a ton of folks already working for you that you won’t consider. You also have to look at talent pools we tend to discount, most notably, in this case, 50 years and older, retired military commanders, etc. Walmart wants to solve this by talking new college grads into these jobs, I’d be talking failed executives into these jobs! Big salary. Big team. Big job. College grads don’t want that, your Dad does, and a retired military leader who is used to leading hundreds of soldiers does. Also, your Dad will work 60 hours a week and think it’s normal. A new grad will work a solid 40 and think it’s North Korea.

#2 – Build the Manager School. If a great GM in a Walmart environment makes them $3-5M a year, there are margin dollars to build more great GMs! Part in-person instruction. Part on the job training. Part virtual instruction. All the way in on fully engaging non-stop. Send them to manager boot camp. Make it exclusive. Bring in big-time celebrity speakers around leadership and performance. Do graduation with a gold watch.

#3 – Make it so lucrative they won’t want to leave. $200K is nice, but you need some other stuff. You need to make folks say, “F! You!” To their friends who don’t think Walmart is cool enough. What is that? I don’t stock options. Partner programs on profit sharing. Company SUV.

Here’s what I know. The profit difference between Walmart’s worse GM store and their best GM store is so big it would make you blush. It’s millions of dollars. So, making sure you hire, train, develop, and take care of the great ones is priority number one. Building the talent pipeline to successful GMs would be the job of a team of people that included great recruiting leaders, brand and marketing leaders, and technology and data leaders.

I’m not saying this is an easy job. It’s enormously difficult and complicated. But, it’s doable. The problem is, that every organization thinks the solution to their problem is new college grads. They can help, but it’s only one sliver of the full pie that is needed.

You’re Not Smart Enough To Do That!

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Don’t you think we should be IQ Testing certain individuals before they can move forward in certain life events? Let me give you some examples:

Things that should require an IQ Test before you are allowed to do them:

  1. Have and Raise Children.
  2. Posting on Social Media Platforms.
  3. Operating any type of vehicle that goes over 15 mph.
  4. Being able to mass email the entire company.
  5. Ordering a drink at Starbucks
  6. Investing in Crypto, stocks, real estate, basically any investment idea you can’t explain to me in one minute.
  7. Getting through TSA and boarding a plane.
  8. Joining an organized religion.
  9. Running for political office.
  10. Running with scissors.

On the flip side, there are a lot of things we shouldn’t be testings someone’s IQ:

  1. Most jobs.
  2. Filling out taxes in America. Do you mean that thing the government already knows the exact amount you owe, but they make you go through hell and back to figure out the same number?
  3. Attending college.
  4. Having civility towards others.
  5. Setting up email on your new cell phone.
  6. Streaming tv shows and movies on any device.
  7. Logging onto to wifi.
  8. Understanding extended warranties.
  9. Getting your medical care paid for.
  10. Navigating the college financial aid system.

Here’s what we are fairly confident about when it comes to selecting talent for organizations, in terms of what matters and what doesn’t. The most important factor in determining if someone will succeed or not follows this pattern:

#1. Job Sample. Simply put this is some sort of job preview assessment in which the person does a real portion of the job. Turns out, that if a person can do the job, that is the number one indicator that they can do the job!

#2. Cognitive Ability. Now you might think, “Oh, this is IQ!” And in a way you’re right. The second most correlated factor to job success is a person’s ability to be able to quickly understand and learn the job. So, it’s not all about smarts, but that certainly plays into it.

#3. Desire to do the job. Yeah, people who want to do the job you have, well, that tends to be a high predictor of success in doing the job! That makes sense. You can have someone who can do the job and learns quickly, but they hate the job. Those folks won’t be successful.

Therein lies a big problem we have in hiring and selecting people for jobs. Most of us don’t have a job sample type of assessment. Instead, we have flawed people (all of us) interviewing flawed people (all candidates) and making an assessment through our conscious and unconscious bias on who will be the best hire. And don’t even get started on the witchcraft science that is personality assessments!

So, how can we hire better people?

Knowing that job samples are hard to set up, hard to administer, and expensive, the most predictive thing you can do is institute the fastest assessment you can find around someone’s agility to learn. Part of this assessment will be measuring their cognitive ability. Within that will be some IQ, but more importantly how well and how fast they can learn. If you hire great learners, you will be farther ahead than most organizations.

Okay, what did I miss on who we should be IQ testing in the world? Hit me in the comments!

“X” Won’t Respond to Me on @LinkedIn! How can I get them to respond? #SHRMTalent

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I’m out in Denver this week at the SHRM Talent Conference. It’s packed with talent acquisition pros and everyone is super excited to be out and share, so the conversations have been really dynamic!

I got involved with a group of TA leaders where one asked the question: “We (their recruiters) can’t get software engineers to reply on LinkedIn. Does anyone know a way we can make that happen?” The next leader said, “Oh, we are having the same issue, but with accountants!” And then another in Healthcare. Basically, all of their teams were struggling to get responses on LinkedIn.

Oh, you all, are my people! Let’s talk shop!

I find there are a few kinds of people that will respond on LinkedIn without too much trouble:

  1. People who actually know you. Turns out, “network” is and should be about folks you actually know.
  2. Recruiters and Sales People. No explanation is needed.
  3. Life Coaches. See #2.
  4. Catfish and Scam Artist. I would think the LinkedIn algos could weed a lot of this out, but it just seems to grow.

Everybody else is really hard to get to respond to, especially if there’s no connection and it’s a cold outreach.

I’m going to answer the main question with a question. Don’t you hate that! Here’s my question: “If they won’t respond to you as a recruiter, who would they respond to?”

Take a minute, gather stakeholders, and answer that question.

If I’m a software engineer, and there’s a professional networking site I’m on, who would I normally respond to?

  • People I’m connected to through work, school, life, etc.
  • People I view as peers or superiors in my career.
  • People who think might be able to offer me some value. (No, your job isn’t of value to them)

If this is the case, why are we having recruiters reach out to candidates on LinkedIn at all? Why aren’t hiring managers and organizational leaders reaching out? That’s really the question! A potential candidate is exponentially more likely to respond to a peer in their skill profession or leader in their skill profession or an executive from your company.

Why?

Because they feel like that “direct” connection has value. If I’m a software engineer and VP of Engineering from a local company reaches out to connect with me, I’m much more likely to connect with this person. If I’m a manager or some function and the CEO of a company reaches out to me to connect to share leadership philosophy, I’m almost always going to accept that connection.

How do I get my Hiring Managers and/or Executives to do my Sourcing on LinkedIn?

Well, if the pain is enough for the organization you might be able to make this happen, but the reality is, it won’t be consistent enough to make a difference. The better way is to have your TA team partner with these folks and allow them to run their accounts. If I support the VP of Engineering, I’m 100% sure I would have a relationship where she would allow me access to her LinkedIn. This would happen because I would be beyond professional in using it and also give her a weekly activity report of what I did and what happened.

I’ve done this with both LinkedIn and their work email. In a way, I’m their AI bot! I’m going to use your profile to help us attract talent, and when we find someone with interest, I’ll do a transfer from you to me as the recruiter, so the candidate is left to believe a handoff happened and it’s going to be an awesome experience.

Some people think this is deceitful. I get it, but I don’t truly believe it’s different from acting like your chatbot or our crappy mass email that is made to look like it’s personal but it’s just automation. I’m not trying to deceive the candidate, I’m trying to make a connection with them and one of my leaders, in hopes that turn into interest.

Tell me why or why not this wouldn’t work in your organization?

4 Tips in Hiring Candidates with Grit!

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In our ever-constant struggle to find the secret sauce of finding the best talent, many organizations are looking to hire candidates who have grit. What the heck is grit? Candidates who have grit tend to have better resolve, tenacity, and endurance.

Ultimately, executives are looking for employees who will get after it and get stuff done. Employees who aren’t waiting around to be told what to do, but those who will find out what it is we should be doing and go make it happen. Grit.

In tough economic times, our organizations need more employees with grit!

It seems so easy until you sit down in front of a candidate and try and figure out if the person actually has grit or not! You take a look at that guy from 127 Hours, the one who cut his own arm off to save his life. That’s easy, he has grit! Susy, the gal sitting across from you, who went to a great state school, and worked at a Fortune 500 company for five years, it’s hard to tell if she has grit or not!

I haven’t found a grit test on the market, so we get back to being really good at questioning and interviewing to raise our odds we’ll make the right choices for those with grit over those who tell us they have grit but really don’t!

When questioning candidates about their grit, focus on these four things:

  1. Passion. People with grit are passionate about something. I always feel that if someone has passion it’s way easier to get them to be passionate about my business and my industry. If they don’t have a true passion for anything, it’s hard to get them passionate about my organization.
  2. Doer. When they tell you what they’re passionate about, are they backing it up by actually doing something with it? I can’t tell you how many times I’ll ask someone what their passion is and then ask them how they’re pursuing their passion and they’ve done nothing!
  3. What matters to them. Different from a passion, you need to find out what matters to these people in a work setting. Candidates with grit will answer this precisely and quickly. Others will search for an answer and feel you out for what you’re looking for. I want a workplace that allows me to… the rest doesn’t matter, they know, many have no idea.
  4. Hope. To have grit, to be able to keep going when the going gets tough, you must have hope that things will work out. The glass might be half full or half empty, it doesn’t matter, because if I have a glass, I’ll find something to put in it!

I’ve said this often, but I believe individuals can acquire grit by going through bad work situations. We tend to want to hire perfect unscarred candidates from the best brands who haven’t had to show if they have grit or not.

I love those candidates with battle wounds and scars from companies that were falling apart but didn’t. I know those people had to have the grit to make it out alive!  I want those employees by my side when we go to battle.

HireVue launches the HR Industry’s First AI Explainability Statement!

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AI Explainability What?!

First, this is a big deal and I’ll explain what it all means and why you as an HR pro or Recruiting Pro should care.

AI is being built into almost every part of the HR and TA tech stack. Algorithms and Machine learning are having a massive impact on how we find, offer, develop, and promote talent in our workforces, so having an understanding of how this is happening is very important to the risk side of HR.

What is an AI Explainability Statement?

Basically, it’s the behind-the-scenes stuff you don’t think you want to know. It’s how the sausage is made, and it matters a great deal. You want to know that the tech you are using is reducing bias and not putting your company at risk of a lawsuit. You also want to know how and why your tech is doing what it’s doing.

HireVue didn’t have to do this. No one else has to this point. But, it’s important they lead with this as they probably have caught more flack than anyone else in our industry over how their technology was selecting one candidate over another based on some early testing they did with facial analysis technology, that they no longer use and haven’t in years.

What is HireVue’s AI Explainability Statement?

Okay, first, let me give you the overview because the actual statement is more like a white paper that is 29 pages long! Here’s the overview:

HireVue considers the ethical development of AI, candidate transparency and, privacy to be core values of the business. HireVue’s AI Explainability statement is the latest proactive step to ensure that its technology is at the forefront of emerging best practices in the use of HR hiring technologies. The Explainability Statement, together with previously commissioned independent audits, provides customers with meaningful information about the logic involved in HireVue’s technology. Together they are the latest tools to help companies understand the processing of personal data.

You can click here to read the full statement (and Yes, it’s worth a read if you’re using AI-based tools in your HR & TA Tech Stack!)

Why does this matter?

I’ll let the chief data scientist at HireVue explain:

Lindsey Zuloaga, Chief Data Scientist at HireVue: “Being at the forefront of defining the transparent and ethical use of AI and software is at the heart of what we do. Our mission is to create a level playing field for anyone seeking employment, reducing bias and providing organizations with a more diverse pool of talent. Deploying AI correctly and ethically, powers a significantly more consistent, less biased, more engaging screening process for recruiters and candidates alike. We believe there needs to be more transparency around its use in HR, this is why we’ve published our own AI Explainability statement, to best support our customers and educate the industry.”

Here’s what we know after using AI-based hiring tools for a few years now:

  1. AI does what it’s trained to do. So, if you train it inappropriately, it will act inappropriately.
  2. AI has the ability to significantly reduce bias and increase fairness in hiring as compared to manual processes where we just leave hiring to humans and our guts.
  3. We can constantly monitor and correct AI. We are less likely to constantly monitor and correct our human hiring managers.

Big Kudos to HireVue for being the first out of the gate to do something like this. They’ve taken a lot of criticism for some things they’ve built and tried in an attempt to make hiring better that didn’t go as they planned, but they’ve corrected and taken a lead within the industry from this learning. This is exactly what you want from a vendor you rely on to help you make consistently better hiring decisions.

Top Speed is Overrated in Recruiting!

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I have this tendency to get up on a soapbox and tell HR and TA leaders that measuring “Days to Fill” (Time to Fill, Time to Hire, Applicant to Hire, etc.) is a complete waste of time! I do this knowing that this is primarily the main recruiting metric used by the vast majority of organizations. So, I’m kind of calling them dumb, and I don’t like that, because that’s not what I believe!

I find the majority of HR & TA leaders to be hardworking, caring folks who want to do the right thing, but no one is showing them the “right” thing. I mean, I did in my book, but no one wants to read a full book!

Why is speed overrated in recruiting?

First, there is absolutely no correlation between how fast you got someone hired to how good of an employee they will be. Zero! Nil! Naught! None! So, you are measuring something, and telling people is massively important, but it has zero correlation to whether or not you hired someone that will be good for your company.

Awesome! Wow! Let’s hire faster! The faster we can get these walking zombies in here the faster we can fail! Yay! Fail faster! #WinkyFace

Second, I’ll give you that some sort of speed of recruiting metric as correlated to your industry benchmarks might be a good indicator to let you know how well your function is running or not running. Meaning, if your average days to fill is 40 and the industry benchmark is 30, you probably have some work to do. But, if you are at 29 and the benchmark is at 30, it doesn’t necessarily mean you are better at recruiting, just a bit faster.

Third, you can hire too fast. We tend to never think about all the false-positive hiring we do by moving too quickly. If we are rushing our process, we open the door to letting bad hires into the organization. We also open the door to filling roles before we can truly see what’s available in the market. Oh, Timmy is interested, let’s hire him quickly! And then the day after, Mary, applies and she’s much better, but you already hired Timmy.

Fourth, a large portion of the time in a day’s-to-fill metric isn’t even owned and controlled by recruiting. Hiring managers and the candidates themselves, control upwards of 50% of a time metric in any recruiting process.

Why do we focus so much on speed in recruiting?

Because “speed” is something c-suite executives get all excited about. If we are doing it faster, we must be doing it better. Plus, most c-suites think it takes too long to hire, so slower recruiting validates their belief that recruiting is broken. But, 99.99% of c-suites never recruited, so they are stupid. I mean, they are stupid about recruiting!

Because this is the metric we’ve always used to measure recruiting success in our organizations. Throughout the history of recruiting this is the metric that was measured, so this is the one we use. Kind of like how sports used metrics like points per game, and then advanced analytics came out, like plus/minus and now we look at older metrics as rudimentary in describing the performance of athletes.

Because we don’t know a better way to measure how or if we are successful in recruiting in our organizations. This is a tough one because we don’t know what we don’t know. I wish our ATS and recruiting technology vendors would do a better job of measuring and teaching advanced metrics to TA leaders. (Shoutout to vendors like SmartRecruiters, Greenhouse, Gem, and Predictive Hire – they all have some good stuff if you choose to use it.) The reality is, you would make your technology stickier if you did this.

What should recruiting focus on, rather than speed?

You know what’s coming. The funnel dummy!

We have certain actions that lead directly to recruiting success in our organizations if we analyze our recruiting funnels. The recruiting funnel will show you directly individual and team performance. But, let’s set that aside for a second. The funnel will ultimately give your organization the first truth about recruiting it’s ever had, the actual capacity it can rely on in recruiting. Your c-suite is dying to know this, and all you can tell them is, “we’ll work faster and longer and harder”.

Knowing your actual recruiting capacity will set you free and make you look like a genius as compared to every other TA leader that has become before you in your organization.

Cost of hire by source. Source effectiveness. Quality of applicant by Source (No, not the quality of hire, that’s not a TA metric), candidate experience metrics, recruiter experience metrics, etc.

Most shops run a classic 6-3-1 funnel. Meaning, it takes six screened candidates passed onto a hiring manager, who will then choose three of those candidates to interview, and then make an offer to one. If you take the billions of hires done at all organizations each year, it will almost always, on average, fall into a 6-3-1 model. Top of funnel, I.E., how many applicants to find six screened candidates, is a different story. That is dependent on a number of variables.

So, should you stop focusing on speed?

Yes. And, No.

Yes, you should stop focusing on speed if you are in a cycle where this year’s recruiting speed goal was to reduce your days to fill from 37.1 days to 36.8 days. At that point, your speed goal is worthless. You are only incrementally getting faster and you’ll see no real positive outcome from such a small time savings, even at enterprise and a million hires. Yes, I know the math says different at scale, but you are also forgetting the most important part. THERE. IS. NO. CORRELATION. BETWEEN. SPEED. AND. QUALITY. IN. RECRUITING!

No, you should not stop if you know your recruiting is flat-out broken and you are not even in the ballpark from a speed perspective. If it’s taking you 50 days to fill a position that your competition is doing in 25 days, you’re broken, and while speed isn’t the cure to your ills, you’ve got to catch up on the process side of things.

Okay TA Peeps! Tell me I’m wrong in the comments!

Want to be more competitive in this candidate market?

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Of course, you do! It’s one of the only things people want to talk about right now. How the heck can we hire more people, our competition is killing us for talent?! Then ten minutes later I talk to their competition and they say the exact same thing!

So, I’m going to tell you what a state government is doing to find talent, and most of you will say you can’t do this! By the way, state governments and federal governments are historically awful at hiring! Like the worse in any industry awful! They put tons of unnecessary rules and processes in place that make it almost impossible to hire, and then to fix it they create more rules and processes!

The State of Maryland, though, just broke ranks in government hiring and announced that they will be dropping educational requirements for many jobs that used to require various degrees!

“As an alternative qualification, Maryland will seek out  “STARs” (Skilled Through Alternative Routes) — those who are “age 25 or older, active in the labor force, have a high school diploma or equivalent, and have developed their skills through alternative routes such as community college, apprenticeships, military service, boot camps, and most commonly, on-the-job.”  

Okay, first, as HR pros, can we realize how funny it is that a state government HR office actually named their new hiring process (STARs) when since forever the most popular behavioral interview process is called “STAR”!? Only in government would you see something like this happen! “Hey, we need to come up with a cool/hip acronym for this new program! Let’s call it STARs!? No one has ever used that before in HR!”

Okay, enough making fun of our peers in Maryland, because this idea makes 110% sense and that is completely against the norm in government hiring and it should be celebrated! Also, thank you to all the tech companies that started doing this five years ago and showed big hiring entities, like governments, that education might be the most over-valued criteria in candidate selection!

Seriously, this is big news! If the great state of Maryland can change in such a major way so can your stupid hiring managers who are demanding degrees for positions that actually don’t need them! I mean, we should be screaming this from the highest hills! Someone actually has common sense in Maryland government! That is no small feat, for a government or a company!

If you are finding it super hard to find qualified talent and using degrees as criteria, eliminating this requirement could really open up your candidate pool, and without losing any quality! It’s called having the right skills to do the job, not a random four-year degree that is almost useless for that job you have open.

Don’t take this as I think education is worthless. I don’t! I love people going through formal education. I will force my three sons to get degrees. Yes, I said force. That’s how highly I value education in my household. So, I do not take the elimination of degrees lightly. I also have seen the light in my own company, as I use to require degrees and stopped and found amazingly talented people that were intelligent and had great learning agility and could perform as well or better than similar folks with degrees.

I also will never allow my family to get surgery from someone who doesn’t have a medical degree! Education still matters in many fields, but it also has no correlation to performance in most professions. So, like Maryland, we adjust and try new things. I think Maryland made the right decision and I really like where this trend is heading for so many people!

It’s Actually Easy to Hire the Greatest Talent! Here’s How!

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If you had the best technology, the best recruiting talent, best assessment science, great hiring managers who were visionaries, charismatic, and engaged, if you led the market in total compensation and had amazing perks, then hiring the greatest talent in the world is simple.

The formula is simple. 

The hard part of hiring is doing it at scale when you don’t have all those advantages. 

General Motors is playing catch up with Tesla. Is Tesla better than GM? Hard question to answer because Tesla is making a fraction of the cars per year that GM is making. It’s actually way easier to make an expensive low volume automobile than to make a million competitively priced automobiles per year. Tesla sells to a tiny fraction of the world, the elite of the elite. GM sells to the masses and provides automobiles that way more people can afford. 

Building a hiring process for the masses is difficult.

You now bring in competition, and at that level, candidates have more choices, brands are harder to differentiate, etc. You now have to do “other” stuff to get candidates to accept your offer. Being the best, paying the most, having the best tools and products, and the best leaders make it super easy to hire the best.

So, what’s the use of even trying to hire great talent if we aren’t the best?

That’s the right question!

First, it’s easy to hire the greatest talent, but we f*ck it up constantly because we actually suck at knowing who the greatest talent is! We are actually exceptional at picking good talent that we really like. But we suck at actually knowing who’s the best and then hiring them.

This means, if you become exceptional at knowing who is the best, you can actually pick off some really great talent, because those with all the power, all the resources, get cocky. They don’t do all the work they could. Often they assume someone is the best, without really doing the work. There’s this weird corporate psychological thing that happens. Basically, the thought process is, “if I’m here, I must be great, so if I find someone who’s like me or better than me, they also must be great”.

The problem is, just because you work for an outlier brand has no correlation to the fact you’re great. You may be great, or you may have just won the job lottery.

So, what did we learn?

Hiring great talent is super easy. But, it’s also not.

Want a Smarter Workforce? Hire More Gay Dudes!

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Okay, before the entire LGBTQ community becomes unglued for me saying “dudes” and not every segment of the LGBTQ community, you have to understand the study we’ll dig into below! In this study, gay men stood out as extremely high academic achievers over every other part of society, gay or straight, and other genders.

From the Washington Post:

In new research made possible by questions recently added to U.S. household surveys, I found that gay men achieve stunning success across every level of higher education. This accomplishment comes even as men’s overall college completion rates have fallen further behind women’s for every generation born since the 1960s.

I found, for example, that about 52 percent of gay men, age 25 or older in the United States have a bachelor’s degree. For context, about 36 percent of U.S. adults 25 or older have a bachelor’s; this ranks the United States ninth in the world in college completion. If America’s gay men, however, formed their own country, it would be the world’s most highly educated by far.

Organizations are constantly searching for the “silver bullet” when it comes to talent. Every so often some research comes along and says, “Hey, over here, we found a silver bullet!” The ironic part of this silver bullet is I think most organizations will ignore it, even though it’s fairly straightforward and clear. Why? Normal bias, primarily, that gay people of all genders have faced when it comes to hiring.

Why are Gay men off the charts when it comes to achieving academic success?

This is where it gets interesting because the reasons can be somewhat subjective, but they actually feel accurate. If you’re a gay boy growing up in America, in public school, you are in for a tough life of bullying. You can’t control that. What can you control? You can control how well you do in school.

Who do teachers love? Kids who care about what they are teaching and do well. Gay kids who aren’t widely accepted by their straight classmates, find a higher level of acceptance from teachers, especially when they are high performers. So, I can control the asshole bullies, but I can control how much I study. It’s a unique form of resilience to be sure. “I became smart and worked super hard at school because that was my avenue of acceptance within public education.”

And, as it turns out, doing well academically in high school, leads to more opportunity in college where gay kids find even more acceptance in a predominately liberal higher education system. The flywheel keeps turning, and the gay smart kids, become even smarter gay young men, who then move into the corporate world as high achievers.

But, now these intelligent, high-performing gay men, also have a community of their own who can support and care for each other in a professional capacity. Recommendations for jobs and promotions, inside information on projects, sharing of creative ideas, etc. The “Old Boy” network, becomes the “Not So Old Gay Boy Network”. Don’t hate, you taught them the system!

Just because you’re smart and gay doesn’t stop bias.

It’s still far easier in our world to be a straight white man than a super-smart gay white man, for the most part. The interesting part of the study was that gay men of all ethnicities have shown this academic prowess. It’s not just a white male thing, it’s a brown male thing, a black male thing. Turns out, gay men of all colors, achieve higher levels of academic success, leading to higher levels of professional success.

It pains me that gay kids have to deal with bullies in school. That any kid has to deal with bullies is awful, but when you’re “different” than the majority of your peer group, it can be especially cruel. I love that on average gay boys have found an outlet in academics because that will lead to way more good outcomes than bad.

I’ll go back to this one quote that I think is very powerful: If America’s gay men formed their own country it would be the most highly educated country in the world! In. The. World. I’m also guessing that would be a pretty amazing country to live in.