The Most Brilliant Talent Tips Condensed Into Tiny Sentences!

I wrote a book with a lot of words. One I discovered is that people love for you to have a book, but no one really wants to read 60,000 plus words. They want you to break it down to about 500. “Just tell me what I really need to know!”

Okay – Here you go:

  • Always give personal feedback to candidates you’ve interviewed but didn’t hire. 
  • Make every candidate believe you desire them until you don’t. 
  • Job advertising works. Programmatic Job Advertising works best. 
  • You don’t hire the best talent; you hire the best talent that applied to your jobs. 
  • If your team only uses 50% of your ATS, it’s not an ATS problem, it’s an adoption problem. (which means it’s a leadership problem) 
  • Measuring the recruiting funnel will give you far better results than measuring days to fill. 
  • Only hire Sourcers if you truly have recruiters willing to do outbound recruiting. 
  • 90% of your recruiting is inbound recruiting, but your hiring managers believe 50% of what you do is outbound recruiting. 
  • Your diversity hiring woes can be tied specifically to certain hiring managers, but we are too afraid to connect the dots politically. 
  • 99.99% of candidates will never accept a job without first talking to a real person. Call volume, in recruiting, matters. 
  • If your sourcing tech is failing, it’s not a failure of the tech, it’s your recruiters hate doing outbound recruiting. 
  • They key to being a great recruiter is getting someone who doesn’t know you to trust you with their career. 
  • A candidate will always respond to a hiring manager more than a recruiter on average. They’ll respond to the CEO of your company even more than a manager of a function.
  • On average, there are worse selection strategies than hiring the most pretty people you interview.
  • The most underutilized recruiting resource you have is your own database of clients.

What is your favorite tiny piece of talent advice? Put it in the comments, and I use it in my next book which will only be 2,000 words!

Want a Smarter Workforce? Hire More Gay Dudes!

Okay, before the entire LGBTQ community becomes unglued for me saying “dudes” and not every segment of the LGBTQ community, you have to understand the study we’ll dig into below! In this study, gay men stood out as extremely high academic achievers over every other part of society, gay or straight, and other genders.

From the Washington Post:

In new research made possible by questions recently added to U.S. household surveys, I found that gay men achieve stunning success across every level of higher education. This accomplishment comes even as men’s overall college completion rates have fallen further behind women’s for every generation born since the 1960s.

I found, for example, that about 52 percent of gay men, age 25 or older in the United States have a bachelor’s degree. For context, about 36 percent of U.S. adults 25 or older have a bachelor’s; this ranks the United States ninth in the world in college completion. If America’s gay men, however, formed their own country, it would be the world’s most highly educated by far.

Organizations are constantly searching for the “silver bullet” when it comes to talent. Every so often some research comes along and says, “Hey, over here, we found a silver bullet!” The ironic part of this silver bullet is I think most organizations will ignore it, even though it’s fairly straightforward and clear. Why? Normal bias, primarily, that gay people of all genders have faced when it comes to hiring.

Why are Gay men off the charts when it comes to achieving academic success?

This is where it gets interesting because the reasons can be somewhat subjective, but they actually feel accurate. If you’re a gay boy growing up in America, in public school, you are in for a tough life of bullying. You can’t control that. What can you control? You can control how well you do in school.

Who do teachers love? Kids who care about what they are teaching and do well. Gay kids who aren’t widely accepted by their straight classmates, find a higher level of acceptance from teachers, especially when they are high performers. So, I can control the asshole bullies, but I can control how much I study. It’s a unique form of resilience to be sure. “I became smart and worked super hard at school because that was my avenue of acceptance within public education.”

And, as it turns out, doing well academically in high school, leads to more opportunity in college where gay kids find even more acceptance in a predominately liberal higher education system. The flywheel keeps turning, and the gay smart kids, become even smarter gay young men, who then move into the corporate world as high achievers.

But, now these intelligent, high-performing gay men, also have a community of their own who can support and care for each other in a professional capacity. Recommendations for jobs and promotions, inside information on projects, sharing of creative ideas, etc. The “Old Boy” network, becomes the “Not So Old Gay Boy Network”. Don’t hate, you taught them the system!

Just because you’re smart and gay doesn’t stop bias.

It’s still far easier in our world to be a straight white man than a super-smart gay white man, for the most part. The interesting part of the study was that gay men of all ethnicities have shown this academic prowess. It’s not just a white male thing, it’s a brown male thing, a black male thing. Turns out, gay men of all colors, achieve higher levels of academic success, leading to higher levels of professional success.

It pains me that gay kids have to deal with bullies in school. That any kid has to deal with bullies is awful, but when you’re “different” than the majority of your peer group, it can be especially cruel. I love that on average gay boys have found an outlet in academics because that will lead to way more good outcomes than bad.

I’ll go back to this one quote that I think is very powerful: If America’s gay men formed their own country it would be the most highly educated country in the world! In. The. World. I’m also guessing that would be a pretty amazing country to live in.

Finally! Elon Musk Weighs In on America’s Birth Rate Crisis!

Say what you want about Elon Musk, he tends to be years ahead of the curve around what the world will want and need. I get it, he’s a polarizing figure, people either love him or hate him. I don’t own a Tesla, and I don’t really have the pull to want one, but I get the fascination. I get the fascination with building a company around private space travel, and he just recently said he could care less about electric cars because he now wants to build “real” robots like the ones Will Smith fought in iRobot!

BTW, I totally want my own Tesla Robot. The friend that will always be there for you and I would get the algorithm where they never try to give me life advice, just support my craziness! Also, my “Tesbot” will have an English accent, because I’m a dumb American and I really like that accent.

Elon’s robot idea came partly because of a real-world problem he faces, and truly all of us are facing at this moment, around talent shortages. He needs workers to build EVs and Rocketships. For a dude that doesn’t put limits on what is possible, it seems almost impossible to hire great, productive workers, who enjoy that type of work. So, let’s build robots!

Elon came out recently to clarify the real problem we have in America, really most industrialized countrys’, in that our birth rate is a major economic problem no one is paying attention to:

He went on to talk about world population estimates, etc., and the trends we are on are not positive when we truly look way out into the future. The problem is, in almost every country, our political systems are not built to address the future, they are built to address the next election cycle.

If you voted for Trump in the last election, you probably believe we have a “major” problem at our border to the south with immigrants flooding into our country. Honestly, we should be hoping immigrants are flooding into this country because we need them to work in all the jobs that Americans are refusing to work in!

We do have an immigration problem! The problem is, we don’t allow enough immigrants to come into our country and work legally, pay taxes, and be a part of this great experiment we call America. I’m not a liberal. I’m a raging moderate who sees what is really going on in businesses across America! We need more workers! Or, as Elon believes, more robots…

What are potential solutions for our birth rate crisis?

1. Pay people to have more babies.

You know, stuff like paid family leave and tax incentives to have more children, great education and paid daycare, etc. Let’s make it easy for families to have great families. Right now, in America, having kids is a wealth deterrent for people.

2. Massively expand immigration.

This is not a scarcity problem. Immigrants are not taking jobs away from Americans. We have way more jobs than we have Americans! Plus, immigrants now have more options than coming to America, since there are about 20 other countries with worse birth rate issues than we have. We are now in competition for immigrant talent, skilled and unskilled, and we have half our population who still are being told by politicians that immigrants are bad.

3. Help Elon build his robots!

Honestly, because of our birth rate crisis, if Elon doesn’t get there first, someone else will. We have already seen so many jobs get eaten up by automation and robotics and it’s not stopping, it’s accelerating. Self-driving semi-trucks. Touch screens to order your Big Mac. Self-checkout lanes at the grocery store. Etc. The problem is, robots are only good at certain things, and we still need humans for a lot. Unless Elon figures out my Tesbot and then look out! Timmy is going on vacation!

Talent Hoarding is Real! And it’s getting worse…

Talent hoarding has been around since the beginning of time. If you were good at hunting and gathering, some bigger stronger caveman was going to keep you around and not let some other cavemen lure you away!

In today’s world, talent hoarding begins when a manager doesn’t identify someone who works for them as promotable when they most likely are. The organization uses its leaders to understand who is ready for that next-level position. Certain managers, tend not to openly report they have such a candidate in their group, so they can keep that talent performing for them. This makes their life easier.

But, let’s not just blame these managers of people. There’s another organizational design issue that causes talent hoarding. Manager performance, and often parts of their compensation, are based on “team performance”. That being the case, it’s to a manager’s advantage, and the team’s advantage to keep talent. Almost no organizations incentive managers to promote people off their team into other parts of the organization.

There was a study just released in 2022, appropriately titled, “Talent Hoarding in Organizations” that showed that:

“Temporary reductions of talent hoarding increase worker’s applications for promotions by 123%. Marginal applicants, who would not have applied in the presence of talent hoarding, are three times as likely as average applicants to land a promotion.”

What the study determined, was that if you did not have any barrier to letting someone apply for promotion, your way more likely to be promoted! Things like you must first have your manager sign-off on your readiness, or things like having managers put names forward, etc.

Organizationally, we know also that talent hoarding often pushes talent to leave. Basically, if you aren’t going to promote me, I’ll use the free market to get a promotion somewhere else. In a talent market, as we have right now, that is happening at a massive scale. We see organizations implementing new internal mobility strategies to help counteract this, but it’s barely making a dent still, primarily because most of these strategies still rely on some sort of manager performance metric to allow someone to move internally.

Can we eliminate or reduce talent hoarding?

Short answer, yes. The longer answer, it’s hard!

First, we are talking about centuries of institutional dynamics at play. Generation after generation of leaders were raised under this framework. Thus, we have major change management issues to conquer.

Second, we would need to eliminate the negative side, or at least counteract the negative side of team promotion, with a positive side for the manager and team. This is the “coaching tree” analogy. Great coaches hire assistants and teach them how to be great coaches and those coaches go on to peer level roles. When you talk about the greatest sports coaches of all time, one major factor is their coaching tree. How many other coaches did they create? And, how good were those coaches?

If we can find a way to reward, and not punish, managers for promoting talent within the organization, which is greater than the reward for keeping great talent, we will have a much better chance at stopping talent hoarding. That is difficult. I don’t think I’ve ever heard of an organization that has figured out the value of the theoretical “coaching tree” for a manager. Meaning, if I promote someone off my team, what is that worth to me, as the manager?

It’s a hard question to answer because it’s very specific to position and organization. If I’m at Apple and I “grow” a new Engineering Manager, from a Software Engineer, that I’ve mentored, there is considerable value in that happening! If I’m managing a fast food restaurant and mentor an hourly worker into a salaried manager, that is less valuable, by dollar amount, but still very valuable to the organization.

The reality is, you have no shot if you don’t try and answer that value equation!

You can have some success, by just eliminating all barriers to promotion and allowing anyone to apply. You will still have some that won’t, as managers will still have formal and informal influence over those that work for them. So, it’s not perfect. But, you’ll get more, than by asking your managers alone.

Also, just eliminating barriers could create a gender issue as we know through many studies men or more willing to apply to jobs they aren’t qualified for than women, so barrier elimination will most likely get you more male applicants, who you will promote, leaving more women behind. We actually need our leaders to help us identify and promote our great female next-level hires.

When talent is scarce, like it is now, talent hoarding will be worse. Talent hoarding is bad for your culture and it’s bad for your talent. And it’s happening right now in your organization.

You Do NOT Have a Short-term Recruiting Problem!

I’ve been trying to preach this for what seems like forever, but we tend to be so short-term focused in almost every business process and decision we make in the modern world. How can we make a profit today, F the future!

Your current recruiting issue is not a short-term problem that eventually will just go away on its own. Also, your current recruiting problem has nothing to do with the “Great Resignation”. That was a made-up term by a professor trying to explain a short-term issue we were currently facing, amongst a much larger long-term problem.

The “Great Resignation” is simple economics. We have more jobs than people looking for jobs, so workers have “buying” power. Other companies will pay me more for the same work or give me a promotion with my lessor skills because they have no other options. Straightforward supply and demand economics.

We are already seeing the “economics” of this situation play itself out with higher inflation driven by wage growth and we’ll see more and more adjustments made by organizations to figure it out. Most likely that involves technology replacing parts of jobs, adding human capacity through technology, etc. Organizations can only eat so much in wages before they’ll find a “better” way to skin the cat.

Our problem IS and will continue to be, we have a shrinking workforce that we are doing absolutely nothing to turn that demographic fact around.

Peter Shanosky, wrote a good piece on our aging issue:

The median age in the United States is currently 38.1 years old — a number that reflects a consistent rise in recent years, but not too terrible. That number has been moving up about .15 per year as our largest generation, the oft-discussed boomers, age…

In our professions, then, we would expect to see a median age of around 38. Naturally, that’s not the case, specifically when you get into some of the trades or other professions that aren’t necessarily glamourous. Still, these jobs are essential to our everyday lives. We should not ignore them.

So how far off are they? Well, according to the Bureau of Labor Statistics, we’ve got some wide discrepancies. Looking at just a few:

· Real estate agents: 49.1 years old

· Automotive mechanics: 47.4 years old

· Facilities managers: 50.1 years old

· Bus/Shuttle drivers: 55.6 years old

· Housekeeping/Janitorial: 50.1 years old

· Home health aides: 47.2 years old

· Electrical trades: 46.8 years old

Yikes. There were plenty of professions even older than that, but I picked these for a reason — there’s little barrier to entry. You don’t need a $200,000 piece of paper, and they’re located across the country. You don’t need to live in a growing metropolitan area to have any of these jobs. In other words, based on ease of access, they should be younger. But they’re not.

Why aren’t younger people moving into these roles?

Basically, we have a problem with younger generations not actually wanting to work. There are probably a million reasons, social media, NFTs, influencers, Bitcoin, Meme stocks, etc. If you are 18-30 in today’s world, you are inundated with examples, constantly, of how you can be rich, by not really working, and it all looks so easy!

The problem is, we can’t rely on GenX and young Baby Boomers to keep building our shit! Eventually, they’ll be dead and you’ll be sitting there wondering why the fucking lights won’t come on so you can film your next TikTok video about how to make a million dollars trading make-believe money. Turns out, we need folks willing to get their hands dirty from time to time.

The obvious solution is to increase immigration and create a constant pipeline of workers who want to come to America and actually work. Turns out, regardless of want mass media is trying to get us to believe, millions of immigrants still want to come to America! We actually have jobs that pay money and benefits and overtime and provide training, simply if you have a work ethic! Isn’t that a crazy concept!?

I don’t want young people to think this is all their problem, it’s not! Your parents own a portion of this as well. Someone should have made you work when you were younger. Mow a lawn, babysit, work the fryer at McDonald’s when you were 16, but they were doing pretty good and you were basically not annoying them with your face in your phone, so you didn’t get the opportunity to value work. I think older Millennials, GenX, and Baby Boomers all worked when they were 16 for two main reasons: 1. Our parents refused to give us anything, so we needed money if we wanted something. 2. Our parents couldn’t stand watching us sit around and do nothing, so we were forced to leave the house.

All of this rant about how young people suck, still isn’t the problem!

We aren’t having enough babies!

Probably starts with we aren’t having enough sex, but that’s another post.

Turns out, babies and puppies are a god damn lot of work, and if you don’t like work…well, it’s kind of comes around full circle!

There are 3 ways this will be fixed, and I do believe it will be:

  1. More Immigrants, like millions and millions more. (BTW – every industrialized, rich country is in the same boat as the US, we just really such at immigration)
  2. More automation and technology to replace workers. (Already happening, get used to it happening a lot more)
  3. More babies! Won’t happen anytime soon, and I would guess we might never be able to turn that around.

Or, you and your organization can just believe this great resignation thing will play itself out and we’ll all be back to normal by summer. Have fun with that!

And P.S. – Get off my lawn!

In a Corporate Recruiting Department, What Percentage of Hires Should be from Outbound Recruiting?

I went to hireEZs (formerly called Hiretual) Outbound RecruitCon this week and the big topic of conversation was recruiting isn’t working! Surprise! It’s broke!

Well, recruiting probably isn’t broke, it’s just what we normally do isn’t working as well any longer. The reality is, about 90% of corporate recruiting is some form of posting jobs and waiting for candidates to apply. That clearly isn’t working right now! And, it probably won’t work for a long time to come.

Outbound recruiting traditionally has been something only agency recruiters really did a lot of. It’s why recruiting agencies are a multi-billion dollar industry. Even RPO (Recruitment Process Outsourcing) companies don’t do outbound recruiting, they also, primarily just replace the normal inbound recruiting done by corporate talent acquisition departments.

Why don’t we do more Outbound Recruiting in Corporate TA?

First, it’s exponentially more difficult to do outbound recruiting than inbound recruiting.

Why? It’s fairly obvious, one is just contacting people who have already told you they want to work for you (inbound) and the other is convincing someone to come work for you that might have never even heard of you and your organization!

Second, we don’t really train our recruiters to do outbound recruiting.

And since TA leaders grew up only doing inbound recruiting, their training consists of, “Look, it’s not hard, just pick up the phone and call people!” Which is actually really shitty training! It’s incredibly hard, and it takes skill.

Third, we don’t give our recruiters the technology and tools to do outbound recruiting properly.

Almost all corporate talent acquisition budgets are focused on inbound recruiting. It takes a lot of money to fill the inbound recruiting funnel, and since that’s what most of us do, that’s where the money goes. And, no, LinkedIn isn’t an outbound recruiting technology!

What percentage of our recruiting should be Outbound vs. Inbound?

This is a very organizational, job, and industry-specific question. If you do a ton of hourly hiring, your organization will do more inbound recruiting than outbound. If you hire highly skilled workers, healthcare, technology, etc., you definitely should at a minimum be doing a 50/50 split of inbound and outbound recruiting, and some will be in the 70-80% outbound the more specialized you get.

We all know there are some roles that you can post and advertise and they are so specialized you will never get a candidate remotely close to being qualified. And yet, the money is spent because, “well, you never know…” Actually, yes, yes we do know, and I’m not burning any more cash just for the fun of it! All of those resources should be spent on outbound recruiting.

The key to increasing your outbound recruiting is two-fold:

  1. You’ve got to measure the two, inbound and outbound, separately.
  2. You’ve got to have recruiters who aren’t asked to do both, because they won’t. I’ll add here, these two types of recruiters have to be paid differently and you can’t expect the same outcomes from both types.

What we know today is having a talent acquisition strategy that is mostly inbound recruiting will and is failing for most organizations. It’s hard, but in current times, its what is needed.

Exploding Job Offers!

I had a question the other day from an executive outside of HR and Talent. A C-suite type who was frustrated by the lack of hires his “HR” team was making. My first question was, does HR hire for you, or do you have a recruiting or talent acquisition team? He didn’t know. Problem number one.

This guy wanted my opinion, well, he really wanted my agreement if I’m honest, to something he was forcing his HR team to do with job offers. You see, they had many job offers turned down to accept another job offer. Basically, almost all candidates we have are interviewing at multiple places, and these are technically skilled candidates, in IT, engineering, etc.

His plan was to start offering expiring job offers so that the candidate would be forced to accept their offer at risk of losing it!

Brilliant, right!? He asked me…

Here’s my exact reply:

“So, in an employment market where the unemployment rate is around 1% for technical candidates, you feel the best strategy is to force someone to make a decision to come to work for you? Also, who says that they won’t just accept your offer, continue in the process while waiting on other offers to come, and eventually just leave you high and dry? Also, do you really want to start off an employment relationship with someone who felt forced to take your offer?”

His response:

“Well, the hell should we do?”

The Problem with Exploding Job Offers

  1. Expiring job offers only work on candidates who are lower end of the value chain, or have no other vaiable offers to choose from. The best talent, won’t even consider you if you pull that strategy.
  2. If you aren’t a “unicorn” brand (Google, Apple, etc.) you have no shot at getting good talent to accept your exploding job offer.
  3. While it might in theory “end” your hiring process faster, you have a higher chance of a late no-show/decline that puts your team even farther behind in hiring. Especially, if they went back to your other viable candidates and told them they were silver medalist.

What’s a better way? Because it’s not unheard of in today’s world where we put some timing around job offers. The reality is, we can’t wait forever. So, the real question is, how long should we give someone to consider our offer before we have to pull it back?

I like to use this as a great way to find out what I’m up against. Let the candidate tell you a time, and then negotiate it down if you don’t feel like it’s appropriate. First, when I make an offer, I expect a full acceptance the moment I make it! What?! But, you just said…! Yeah, I don’t like exploding job offers, but I also work as a recruiter who has already pre-closed the candidate and knocked out all the objections, so when I make the offer, the candidate and I have already agreed, if I get X, Y, and Z, you’re answer is “Yes”, correct?

That doesn’t mean it works every time!

In the case where the candidate, legitimately needs some time, I give them some time, but also I need reasons to go back to the hiring manager with. Why do you need the time? Are there other offers you are waiting on? What would make you take those other offers over ours? Again, keep closing, with demanding an answer. Changing jobs is one of the top three most stressful things a person does. These decisions don’t come lightly, and we need to respect that.

Offering Exploding Job offers is old advice that has turned into bad advice, similar to not accepting a counter-offer from your employer. Job negotiation has changed a lot over the last few decades, some of the traditional things we did in the past just don’t work anymore.

What Will Be Your Big Unlock In Recruiting?

Okay, the first thing you’re asking is what the heck is an “Unlock”, right? Well, an “unlock” according to Scott Galloway is:

“An unlock is the discovery of an accelerant for the brand, product, or service invisible in plain sight. The mold on cheese curing disease was a substantial unlock (penicillin). So is administering a small dose of a pathogen to immunize someone from the complete, more harmful pathogen (vaccines).”

An early unlock in recruiting might have been the concept of “poaching” whereas there was a time when it was considered unethical to recruit someone away from a competitor that wasn’t out actively looking. Basically, if they contacted you it was fine, but you couldn’t cold outreach to them. Sounds silly today that was an unwritten recruiting rule a few decades ago!

Another “unlock” in recruiting a few decades ago was the concept of using a candidate’s references as potential leads/referrals to other candidates. For decades we just called references for the simple fact we wanted to actually get an employment reference on a candidate, then all of sudden we were doing that, but also trying to recruit the reference as well!

The biggest unlock of the pandemic for TA was understanding as more and more positions went remote, we could now recruit talent from anywhere, potentially increasing the level of talent we could hire, and sometimes reducing the cost of salaries by hiring folks in less expensive markets.

What will be your Recruiting Unlock in 2022?

Each organization is kind of on its own recruiting evolutionary timeline. While you might have had an unlock years ago, some organizations will just discover that unlock this year. An example would be the reference check one above, many organizations are still just doing reference checks for reference checks! Some have taken those contacts with potential candidates to the next level.

What are some possible Unlocks for you this year?

  • Using marketing automation and nurturning campaigns to make more hires from your ATS database.
  • You’ll use a multi-channel approach to contacting candidates – Email, Inmail, text, phone, Facebook messaging, What’sApp, etc.
  • You’ll stop just posting jobs on job boards and start using Programmatic Job Advertising to discover potential candidates where they are on the interent, not just active candidates searching for jobs.
  • Finally using the data you collect to make your TA more effective and efficient, and not just reporting for the sake of reporting.
  • You’ll actually train your recruiting teams to be better recruiters using sites like Social Talent and SourceCon.
  • Maybe you’ll finally demo and purchase a Sourcing technology tool to help you discover talent in your market you had no idea was there.

But, the question is still what will your unlock be this year!?

I think the biggest unlock most organizations need to figure out is how they better utilize their most expensive resource, your own ATS database. Basically, for most, the candidates in there are just sitting there dying a slow death. We spend so many resources filling these databases with talent and then we do nothing with it.

If I’m not going to do anything with it, it’s basically worthless. If it’s worthless, then let me play around with it and see if I can find a way to get a better value out of it! Here are some ideas:

  1. Invest in an AI driven matching engine and activate your database again.
  2. Get a few local TA leaders in your market and start sharing talent amongst each other. Meet once a month, everyone brings a USB drive with 500 candidates on it and exchange, who knows maybe getting another 1500-2000 free candidates a month will land you some more hires!
  3. Give your ATS database to your marketing team and let them sell to every person who ever applied to your jobs. At one point these folks were saying, “Hi, I love you, I want to work for you!”, so at a minimum marketing has a positive sales database to tap!

Hit me in the comments with any ideas you might have that could be a great unlock for 2022!

What is your “Save” strategy for 2022?

I’m calling 2022 the “Great Retention“! Primarily because I was sick of hearing “Great Resignation” when it wasn’t really the great resignation, it was more reshuffling. A ton of openings allowed workers to upgrade jobs and salaries in 2021, so yes, folks “resigned” but then immediately accepted a job somewhere else they felt was better for their life choices.

We are facing some major challenges in 2022 and beyond. Most of which can be traced back to simple demographics. The reality is, we are going to see more jobs than workers for a long time. This means a few things:

  1. Yes, we can be and must be getter at acquiring talent.
  2. We need to be more flexible with our workforces, if we want to keep and attract talent.
  3. We need the government to open up immigration in new and innovative ways, for both skilled and unskilled workers.

How are you going to Save talent in 2022?

Your recruiting strategy can not only be to actually go recruit more talent in 2022. There must be a simultaneous strategy to retain talent and save talent. What’s the difference between retaining and saving?

Retaining talent is about a systematic, ongoing strategy to improve and change pieces within your work world that helps create an environment where your current employees want to stay longer with your company.

Saving talent is about having a systematic strategy that is designed to talk someone out of leaving your company for another opportunity. A save strategy goes into effect the moment you believe someone is going to leave you. That might be when they put their notice in, or maybe you start to hear about someone interviewing, etc. The reality is, there’s a good chance they are looking to leave your employment.

What does a save strategy look like?

Most save strategies are designed around critically hard-to-fill and/or revenue-focused roles. Roles that will have the most impact by keeping well-performing talent versus having to go out and try to hire new talent.

When you engage a save strategy, there must be concrete steps you take to try and talk the employee out of leaving. This might, and usually, includes multiple people, including senior executives up to the CEO. In a traditional notice situation, you have two weeks or so to work your strategy. While the person is in your employ you can have them travel, meet, and pretty much pay them to do what you need before they leave.

Traditionally, let’s face it, most of us waste these two weeks. We let the employee dictate what they will do and not do. This usually ends up being pretty much useless as the current employee just makes sure people know what they have going on before they leave.

What if you designed those two weeks around trying to do whatever it would take to keep that employee with your company? You might have them meet with the leadership team and discuss why they are leaving and what it would take to keep them. You might have them go try a different job they are interested in to see if they would be opening to transfer to another role or location.

I’ve worked with organizations that when a certain level of an employee put their notice in, they were immediately scheduled for a flight out to meet with the company executive team to discuss why they decided to leave and what the executive team could do to keep them. The success rate was 40%. Not perfect, but instead of hiring ten new employees for every ten that put their notice in, we only had to hire six! That made a huge difference for a stretched TA team!

The best recruit you’ll ever make is the one you don’t have to!

What if you allowed anyone in your company to hire?

Let me walk you through a scenario and you tell me what I’m missing.

We all have hiring needs right now. Almost all of us are struggling to fill those needs. We love employee referrals! We also have great employees, doing great work who work with us, that we trust.

What would happen if we went to our employees and said, “Hey, we love you and trust you, so we are going to allow you to hire one person. You have total say in whether this person gets hired. We have a few parameters around HR stuff, drug screen, background check, etc., but the hiring decision is yours”.

You could probably add in some fun parameters like:

  • Here are the positions we have open that you can hire someone for. (IE., you might have some positions you don’t want the run of the mill making hiring decisions on)
  • If your hire fails, you won’t get this chance to hire another person for at least a year, so make it a good one!
  • If your hire succeeds, you will be given the ability to hire another person.
  • Maybe you want to throw some sort of bonus to your folks for successful hires, explain what “success” looks like, etc.

What might happen?

Honestly, I don’t know. I’ve never done it, but I think I would be willing to test it out.

Let’s dig into what we think would mostly happen.

My best guess is you would have some employees who would be like, awesome, I’ve got a friend or family member I think would do a great job, and I’m going to hire them. Yes! Some positions get filled and they have some employee sponsorship that will probably help hold them accountable and be more successful.

You will probably have a few misses. Yeah, I thought Johnny would do well, and since he has a record no one will hire him, but he’s my sister’s kid and I really thought he turned his life around and this was a great chance, but ultimately he’s a loser.

You will probably have some employees who think you are nuts and not serious.

The big question is would you allow this for any positions, or just low/no-skill type of positions? I mean, really, conceptually, it works for any level. If I have a finance position open, and there are certain requirements needed for the job, then it isn’t really that hard to see if the person can conceptually do the job or not with their experience and education. So, it could work for any level job, blue-collar or white-collar.

Does this empower your employees?

Imagine being an individual contributor in your organization and one day you wake up and go to work and you realize you can actually hire someone. I can have that experience of making a life-changing decision for someone else. That seems like it would be pretty powerful!

Do you remember the very first person you ever got to hire? That’s a giant career moment. I tend to think every person you hire is a pretty great career moment, but the first one is big!

I think being able to hire someone would be super empowering and it’s really just a next-level employee referral program. Instead of you just referring someone, just take it few more steps and make it happen!

I tend to look at our current staffing problems with a strong testing mentality. Let’s try a bunch of stuff and see what might work. Most of it won’t work, but we might run into something amazing! Maybe our first test of this concept is to go to a hand-selected group of 10 or 20 employees and give them the first shot. Measure the results, gather feedback, decide if it should be rolled out further or what changes should be made.

All that I know is that early in my career if the CEO came into my cube and said, “Tim, we are going to allow you to hire one person to work here!” I would have taken that assignment very seriously and would have thought that was super cool!

What do you think? Tell me how crazy this is.