7 Words Mathematically Proven To Get You More Hires!

Wired recently worked with OkCupid and Match.com to find out which words were used on the most popular dating profiles on their sites.  Millions of data points were done for this data analysis and they came up with the most popular 1000 words.  What they came up with were the exact words to use in your profile descriptions to get the most clicks.  I’m going to take this one step further and say if these words attract singles to another single, I’m quite certain they would attract a job seeker to a job.  My theory being singles are also job seekers.  Okay, I hear you, just because some words might attract one person to another person doesn’t mean those same words will attract a person to a job – but it might.

It is my belief that we can totally re-write Job Descriptions in a way that is a lot less HR’ish, and much more real, which will make more people want to work in the jobs you have.  My good friend, Kris Dunn, is a master at this over at Kinetix (click through to see some of KD’s work). Here is another one I put together when I was hiring a Recruiter for my staff.   The positive is, it lets us in HR get our ‘creative on’.

Let ‘s give it a shot. I’ll give you 7 categories of words that were mathematically proven to get more dates hires:

1. Active Words: Yoga, Surfing, Surf, hiking, athlete, etc. These words were popular because people want to be associated with things that are good for them. Do you highlight active things you do at your organization in your job descriptions?

2. Pop Culture Words: 30 Rock, The Great Gatsby, Homeland, Arrested Development, The Matrix, The Big Bang Theory, The Hunger Games, etc.  People want to work with an organization that has a personality.  Pop culture references in your JD give you a personality.

3. Music Words: (FYI – some of these could also be considered Pop Culture) – Radiohead, Nirvana, live music, guitar, instruments, etc .Does your organization have a musical preference? Why not?  Maybe you’re a little country, maybe you’re a little rock and roll, either way, it’s alright to let candidates know!

4. Calm Words: Ocean, meditation, beach, trust, respect, enjoy, planning, dedication, openness, etc. Words that project a feeling of safety and security. In today’s employment marketplace, don’t discount the value of your jobs based on how calm and secure the work is.  Anxiety is at an all-time high.  Having the ability to say “we’ve never laid off in our history!” could pay you huge dividends.

5. Food Words: Chocolate, cooking, foodie, pizza, sushi, breakfast, etc. Food is a gathering and sharing point in most cultures.  If you do food related things in your work environment it brings all of your people together. Everyone eats. Not everyone will do Yoga or want to watch movies.  Chili cook-offs, company happy hours, Donut Fridays, etc.

6. Descriptive Words: Creative, motivated, confident, driven, passion, awareness, etc. Most HR pros see JDs as a means to an end.  They’re a legal necessity.  We should be looking at them as mini-commercials for our jobs.  I would love to see a company go full video JD – nothing written, just watch our Job Description. 60 seconds of someone telling you what this job is.

7. Spontaneous Words: Tattoos, F*ck, wasted, kissing, puppies, sucking, lucky, etc.  Words that most people would never expect to see in a JD.  This word has absolutely no usefulness in a JD – that’s exactly why we put it in there.  It might not attract an older conservative candidate, but it might be just what a newer generation is looking for.

I’ve never met a senior executive that had a problem with any job description I wanted to write – not matter how bland or how crazy.  That being the case, why do we continue to write JDs that put people to sleep?

 

 

 

It’s Tim Sackett Day – Celebrating Kelly Dingee!

January 23, 2012 my friends made that day forever be known as Tim Sackett Day!  By January 23, 2013 those same friends thought I couldn’t take another day of celebration and honor, and decided to honor another individual but still call it Tim Sackett Day!  So, last year we honored the great Paul Hebert!

Tim Sackett Day is about honoring and giving respect to fellow HR and Talent Pros that we don’t think get enough respect.  They are wicked smart.  Great at their profession.  Helpful towards others.  Really, just good all around people, we think you should know more about.  Yes, everything I’m not!  Laurie’s original goal was to introduce our little HR and Talent social world to people they might not know, but really should.

That’s why I’m excited on this day, January 23, 2014 for Tim Sackett Day, we are honoring Kelly Dingee!  (Pronounced Din Gee like a dirty window, not Dinghy like a small boat or silly person) You might know her as @SourcerKelly on the Twitters, or that super cool chick out of Washington D.C. who is the Recruiting Manager at Staffing Advisors.  I know her as a peer and colleague from Fistful of Talent.

If I grow up to be a lady, I would want to be Kelly!  Great Talent Pro.  Helpful as can be. Funny. Great Mom.

Behind the scenes I tell Kelly this probably 3-4 times per year – ‘I Love Your Writing’.  Kelly teaches me more in a year than anyone else in the industry.  I don’t think I can ever thank her enough for that.  We both are in the staffing game so she speaks my language, and she knows my problems, and she usually has really good ways to solve all of my roadblocks.

If anyone should have their own day, it’s Kelly!  She would never ask for it, or feel she deserves it, but she does.

Please send Kelly a note on Facebook, or Twitter, or LinkedIn  – where ever you like to hang and congratulate her on being named the 2014 Tim Sackett Day honoree!

 

Philosophy for a Happy Life

This is Sam Bern’s Philosophy for a Happy Life. Sam was a 17 year old kid who battled a very rare aging disease called Progeria.  The kid was pretty amazing for his outlook on life.  Here is his Philosophy for a Happy Life:

1. Be okay with what you ultimately can’t do, because there is so much you CAN do.

2. Surround yourself with people you want to be around.

3. Keep moving forward.

4. Never miss a party if you can help it.

Sam got to share this philosophy at the Mid-Atlantic TEDx event –

I love the simplicity of it.  I love the ‘teenager’ in it.

Focus on what you can do. Stay positive. Hang out with people who appreciate you, and you them.  Don’t look back, you can’t change the past. Party. This ride won’t last forever, might as well have some fun while we are here.

I wish every person could be this smart!

Hire More Pretty People

This post originally ran in January of 2012, and in one of the most read posts I’ve done.  It as so popular, Kris Dunn, stole the idea, tweaked it, and made it his most downloaded whitepaper in Kinetix history!  You’re Welcome, KD.  After 2 years, I still find this concept has merit! It’s also very close to how Hitler’s Germany started! Enjoy.

What do you think of, in regards to smarts, when I say: “Sexy Blond model type”?

What about: “Strong Athletic Jock?”

What about: “Scrawny nerdy band geek?”

My guess is most people would answer: Dumb, Dumb, Smart – or something to that context.

In HR we call this profiling – and make no mistake – profiling – is done by almost all of our hiring managers.  The problem is everything we might have thought is probably wrong in regards to our expectations of looks and brains.  So, why are ugly people more smart?

They’re Not!

Slate recently published an article that contradicts all of our ugly people are more smart myths and actually shows evidence to the contrary. From the article:

 Now there were two findings: First, scientists knew that it was possible to gauge someone’s intelligence just by sizing him up; second, they knew that people tend to assume that beauty and brains go together. So they asked the next question: Could it be that good-looking people really are more intelligent?

Here the data were less clear, but several reviews of the literature have concluded that there is indeed a small, positive relationship between beauty and brains. Most recently, the evolutionary psychologist Satoshi Kanazawa pulled huge datasets from two sources—the National Child Development Study in the United Kingdom (including 17,000 people born in 1958), and the National Longitudinal Study of Adolescent Health in the United States (including 21,000 people born around 1980)—both of which included ratings of physical attractiveness and scores on standard intelligence tests.

When Kanazawa analyzed the numbers, he found the two were related: In the U.K., for example, attractive children have an additional 12.4 points of IQ, on average. The relationship held even when he controlled for family background, race, and body size.

That’s right HR Pros – Pretty people are smarter.  I can hear hiring managers and creepy executives that only want “cute” secretaries laughing all over the world!

The premise is solid though!  If you go back in our history and culture you see how this type of things evolves:

1. Very smart guy – gets great job or starts great company – makes a ton of money

2. Because of success, Smart guy now has many choices of very pretty females to pursue as a bride.

3. Smart guy and Pretty bride start a family – which results in “Pretty” Smart Children

4. Pretty Smart Children grow up with all the opportunities that come to smart beautiful families.

5. The cycle repeats.

Now – first – this is a historical thing – thus my example of using a male as our “Smart guy” and not “Smart girl” – I’m sure in today’s world this premise has evolved yet again. But we are talking about how we got to this point, not where are we now.  Additionally, we are looking at how your organization can hire better.  So, how do you hire better?  Hire more pretty people.

Seems simple enough. Heck, that is even a hiring process that your hiring managers would support!

Leadership and Chili Recipes

For those who might not have caught it on the news wire, I won the HRU annual Chili cook-off!  You see I’ve figured out the secret code to winning.  I’m the boss, if they don’t vote for me, I don’t let them out early before the holiday weekends!

But seriously, I do make some good chili!

It’s funny when you have a Chili Cook-off, everyone really believes their recipe is the best.  It’s a lot like leadership.  Have you ever met two people who thought that ‘great’ leadership was the same thing?!  I’m doubtful.  You see leadership is like chili, everyone believes they have the best recipe for success!

Here’s how I won.  I was going against all guys.  Guys like their chili spicy!   Half my workforce is female, they don’t like their chili as spicy as the guys (I literally had guys sweating and looking in pain while eating their chili!).  All I had to do to win was to be the least spicy option!  I had to bland leadership to win.  Don’t go right ditch, or left ditch, just keep that puppy in the middle of the road, and I win.  Easy.

Leadership isn’t that easy.  As soon as you think you have the winning formula, someone young sexy new hire brings in her white bean chicken chili and changes up the entire game!  You’re not suppose to have chicken in chili!  How dare you come in and mess up the status quo! That’s what happens right?  Your great leader of a year or two, becomes yesterdays news.  No one cares about who won last years Chili Cook-off, they only care about who won this year.

By the way, I made the same chili, exactly, now for three years.  My Chili leadership style is consistency.  Sure I love trying the new hot and sexy recipes.  I love white bean chicken chili.  But when push comes to shove, a giant pot of traditional chili tends to satisfy the masses.  Puts them into a food coma.

I wonder what your chili recipe says about your leadership. Are you constantly changing it up, looking for new recipes?  Are you all vegetables and no meat? (I don’t even know what that means, but it made me laugh!) Are you one of those weirdos from Cincinnati who puts spaghetti in their chili?  Are you right about now wondering how I just correlated making chili with how you make yourself a leader?

We decided come January/February when the heart of winter is kicking us in the teeth here in Michigan our next Cook-off will be soups.  I’ve got that one in the bag as well – Mrs. Sackett has some great soup recipes!

Pity Hires

Some of the best business interactions I have each week are on the back channel with the gang over at Fistful of Talent.  It usually starts with one of our tribe asking the rest of us a question, and quickly spirals out of control.  Almost every time someone will say “this email string should be a blog post”.  Almost 100% it’s not, because the snark level is Defcon 1!  The concept of “Pity Hire” came from one of these recent interactions and I’ll give credit to the brilliant Paul Hebert (original FOT member and if you need an expert on rewards and recognition, and almost anything else, he’s your dude!).

The conversation actually started around “hiring pretty“, which I’m a huge fan of and have written about it several times.  It’s my belief that over hundreds of years, genetics has and will continue to build better hires.  Hires that are more attractive, taller, etc.  It’s just simple science and human behavior interacting.  I won’t go into detail here, you can read my previous post to get the background.  Let’s just say smart powerful rich men, get pick of women. They have kids. Better healthcare, nutrition, family wealth, access and education, lead to the cycle starting all over again. Eventually, pretty people are not just pretty, they are also smarter.  Looks at our business and political leaders for the most part – usually pretty people.

So, it’s not really that hard to then make the jump to the fact that all of us really like to hire pretty people.  Like it!  We actually love it!  Therein lies the problem.  There are only so many pretty hires to go around, and let’s face it, not all pretty people are genetically superior!  This gets us to Pity Hires.  A Pity Hire is a hire you make of someone out of shear pity for them.  They might not be so good looking, or smart, or they come from circumstances that are less than ideal.  So that you can identify and help stop this kind of hiring I wanted to list out the types of Pity Hires we tend to make:

Pity Hire Types

Second Place Hire:  The second place pity hire is the hire you make when you someone doesn’t get hired initially because you actually had a really beautiful person to hire.  The second place hire was probably a better fit, but not as ascetically pleasing.  You find another lower level position, at lower pay, and offer that to them.  You feel bad, so you give them a lessor job.

Crappy Situation Hire: The crappy situation hire happens when you interview someone who is in, or has went through recently, a crappy situation. Newly divorced and the spouse left them for a younger, more beautiful person (happens to both males and females).  The boss from their old job, they were having an affair with, found a new younger, more attractive admin to sleep with.  Things like that – crappy situations.

Recent Breakup Hire: They were fired from their last job, when they were let go through a layoff where their past company was getting rid of the less attractive people.  You feel bad they had to go through those situations, so you hire them for your job.

No One Will Give Me My First Job Hire:  One of the most common Pity Hires is the entry level hire.  Many of us have given out this hire in our careers.  Entry level candidate, got some worthless degree in something like “Historical Urban Anthropology” and can’t figure out why no one will hire them!  They’re not good looking enough to get a job like a normal person, so you hire them.

 Pity hires aren’t necessarily bad hires.  It’s really a kind of HR charity.  We do them for friends kids, and favors for old co-workers.  They usually don’t work out well, but we can compartmentalize them for what they are, Pity Hires.  As I write this I’m wondering if we might have just come up on the next great Recruiting Metric for 2014!  Can you imagine going to your executive team — “Well, we lost 25 hires last year, but we aren’t counting 5 of those losses, they were Pity Hires!”

 

 

Failure is the new Black

This inspiration came from my friend William Tincup.  If you don’t know him, you need to know him, he’s brilliant.  Like my head hurts after talking to him brilliant, in a good way.

He made a comment recently which was just this:

“Failure is the new black.”

Another friend of ours, Jason Seiden, has been saying this for years, in a little different way, with his “Fail Spectacularly” motto.  Either way, you get the point, it’s now ‘in’ to talk about your failures. It’s a really popular and motivating thought process for a lot of people. Basically, it’s alright that you failed, go do it again and eventually you’ll get it right.

Past generations would go to great lengths to hide their failures.  Think about your parents and grand parents, you never heard them talk about things they failed at.  Think back about how your own parents spoke to you. Was failure really an option?  It wasn’t in my household.  We’re Sacketts, and Sacketts are winners, and winners get to do what they want (oh wait, that was me weekly to my own kids!).

I’m just wondering who originally decided that it was alright to fail?

You can’t go anywhere anymore without everyone telling you “Success starts with Failure” or “The Secret to success is failure”.  This comes from the concept of traditional scientific theory.  Have a theory. Test theory. Fail. Try another approach. Fail. Keep trying and eventually you’ll be successful.  Straightforward. Makes sense.  But that really only plays out when you’re testing scientific theories.

Can we agree real life might be a bit different?

Malcolm Gladwell’s new book David and Goliath talks about the concept of failure and what it does to the brightest college students in the world.  His research found that the top 50  PhD students going into schools like Harvard, are all smarter than the smartest kid going into Missouri.  But at the end of their schooling the brightest kid at Missouri is more successful than the number 50 kid at Harvard.  Why is that?  The number 50 kid believes they are a failure because they are not as smart as the 49 kids above them at Harvard. While the kid at Missouri, who wasn’t as bright as all the Harvard kids, became a rock star at Missouri. That success, that confidence, led him/her to more and more success.  Put that same Missouri kid at Harvard and he/she would have failed miserably and may have even dropped out of the program.

Let me give you an example.  Your kid goes up to bat.  Strikes out, which is a failure. Goes up the next time and strikes out.  Goes up again and strikes out. Continues game after game, never hitting, only striking out.  Continued failure will not lead to this kid’s success.  In fact, continued failure will lead to more failure as their confidence is shattered.

The path to success, for most life situations, is not through failure, it’s through success.  Continued little successes that will eventually lead to big successes.

Celebrating failure, like it’s some sort of a success, doesn’t lead to success.  Is it alright to fail?  Of course it is. But should we be celebrating it?  I have children.  I want them to be successful at anything they do.  When they fail, we don’t throw a party.  We talk about where failure leads, what we/they need to do to ensure we don’t fail the next time.  Many times that entails a ton of hard work.  Failures enemy is hard work.

I don’t like that we are getting comfortable as a society with failure.  That failure has become something to celebrate. Something that is now cool.   That we give a trophy to the team that lost every game.  It doesn’t make us better as a society.  It doesn’t make our organizations better.  Failure leads to more failure, not to success.  Here’s hoping ‘Success’ becomes the new black!

A New Way To Retain Employees!

(I just returned from the 2013 HR Technology Conference where I got to see all the latest and greatest HR technology, and speak to some wickedly smart people.  So, for the next week or so, my plan is to share some of the products and insights I gained from this experience. So we are clear, no companies I write about have paid me to write about them.  I requested Diet Mt. Dew be delivered and no one brought one.  Enjoy…)

I swear last product I want to talk about from HR Tech!  This one is near and dear to my heart because it’s about employee retention!  I know boring right!  No sexy, stealthy way to find talent or Jedi Mind Tricks to get your staff to perform better, just good old solid how the hell do we keep our people from leaving!  HR to it’s core.

The company is BlackBookHR, there new product is called Sense and it won best new HR Tech product of 2013!  I continually referenced them as BackDoorHR (because deep down I’m a 12 yaer old boy at heart).  I’m sorry about that Chris Ostoich, the Founder and CEO of BlackBookHR.  Chris is a really great person, with a really great story.  He’s one of those guys you route for. He couldn’t really even afford to have a booth at HR Tech, but won the prize for best product anyway! (He told me he could afford a booth, but thought there were better ways to spend the money – he’s right!)  Also, he brought his Mom out to Vegas to see him get the award!  Pure Midwest, baby!

Sense is a software which sets an engagement baseline for your entire staff.  Don’t worry that takes about 5 minutes for your employees to complete.  Then, each week Sense goes out and within 30 seconds re-measures to the baseline of each employee (through an email interface and quick point and select questions).

Here’s a quick example: An original question might be — “My company gives me the tools and resources I need to do great work?”  On a scale of 1 to 10 I say, “Yep, they do at an 8”.  Everything is going great at an 8, then a few months later my boss tells me he’s cutting some tool out of my budget I rely on.  That Friday Sense asks me the same “tools and resource” question, but this time I answer “1”.  The system ‘senses’ something went wrong with my engagement, and that I could be a flight risk, so HR is told.  HR then determines how to elevate this to my supervisor, or do they handle it themselves. Pretty cool!

Sense also does one other very cool thing and shows you how an employee influences within your organization.  Not all employees are created equal.  Some have major influence and connections, and one of those employees leaves, usually others follow.  Sense will show you who those employees are in your organization as well!

Beyond cool, is that some very big Fortune 500 types have been using this and the metrics show that it actually works.  Like reducing many percentage points off your turnover works!

How did Chris know this idea would work?  He lived it!

Chris isn’t from HR or even from IT.  He was a finance dude who had a feeling he could easily be talked into leaving his current company.  He saw others like him, and thought there is a way to stay connected and at least giving the company a chance to hang on to him, and show him some love, on those times when he was most vulnerable to leaving.  Long story short, he shared his idea with his company, and they listened, and they told him to get his ass back to work!   He did, on his own, building Sense!

Check it out – quickly!  Sometimes the simplest ideas and products have the biggest impact to our bottom line.   I have a feeling Sense won’t be around as a stand alone product for long.  My guess is Oracle, SumTotal, Halogen, SuccessFactors, etc. will come knocking on Chris’s door and offer him a huge pile of cash to integrate it into their own suite.  It’s that good.

3 Things That Gurantee Career Sucess!

I’ve been given the honor to speak to some upcoming graduates at a prestigious university about what it takes to have a successful and sustained career.  Now comes the hard part!  What do I tell these kids!?  My first question to the person who asked me to come speak was, “Have you ever read anything I’ve written?”  She said yes, but I have a feeling she was lying as she frantically Googled “Tim Sackett” and tried to actually read something I’ve written.  Next she dropped the, “we don’t have much money, we can pay you”, which in speaking circles means, this is a one-time gig, so let’s have some fun with it!

I really took some time to think about all those great traits you need to have in having a long term successful career.  Great work ethic, ability to learn new concepts quickly, being adaptable, being disciplined, high attention to detail, getting along with others, having high Emotional Intelligence, finding purpose in your daily work, Perseverance, being trustworthy, taking initiative, managing up, being open minded, a change agent, a savvy networker, of course intellectual fire power, passion for what you do, someone of high morals and values, empathetic, willingness to fail, willingness to succeed, high internal motivation, ability to gain alignment, focused, positive accountability, follow-up skills, creative, pragmatic, ability to gain buy-in, ability to prioritize, works well in a team, works well alone, political organizational savvy, telling it like it is, effective problem solver, being self aware, effective decision maker, your ability to influence, learning agility, technical savvy, being proactive, being a great listener, being a great presenter, being optimistic, being committed, goal setting, expert communicator, managing conflict and making a great cup of coffee are all fantastic traits!  But how could I choose only 3.  That was my mission.  Give the kids 3 things that would guarantee their success in their chosen career paths.

I knew right away there were a few traits I wouldn’t choose, primarily because I don’t have them and, well, look at me, I have a blog, which means I must be successful.  You don’t need these traits to be successful:

1. Good Grammar. Only old HR ladies and copy editors care about grammar.  Once you get past having no mistakes on your resume, you’re home free the rest of your career — unless you want to be a paid writer.

2. Trigonometry.  No one needs Trig really, it’s just a public school torture device to keep kids in check.  Unless you want to be a rocket scientist, Trig is not a trait you need for a successful career.

That’s is really the only traits I could think of that weren’t important to your long term success of your career.

Then it hit me, after 20 years in the HR and Talent Acquisition fields, I knew!  There are 3 things that can guarantee you long term career success.  Here they are in order of importance:

1. Beauty.

2. Family Wealth.

3. DNA.

The first one was really a no-brainer!  Beautiful people always have jobs or job prospects. Let’s face it, we all love hiring beautiful people!  In fact the only reason you have ugly people working for you is there wasn’t a beautiful candidate.  The positive piece of this for the kids is that with enough money you can change your outward appearance and increase your chances for success!

Family wealth was fairly easy as well.  If you come from a wealthy family you can be a complete tool and still have lifetime employment and career upward mobility.  The rich get richer, and so do their kids.  Nothing says great hirer like your CEO telling you to hire so-and-so because he plays golf with me. Opportunities are rare, unless you’re wealthy.

The prospect of coming from the ‘right’ genes having an impact on long term career success intrigues me.  The reality of it is, the only way to have a sustained successful career if you have sustained long term health — that’s your DNA baby!  Some people never pick up a cigarette and die of lung cancer at 53.  Some people smoke 2 packs a day for 60 years and die of old age at 90.  You can’t teach DNA!

I can’t wait to share these with the kids!

 

 

Fillin’ Buckets

Earlier this week my youngest son got to lead a small part of an assembly for the third and fourth grade classes at his school.  He was really excited about his part, he got to get up in front of everyone at the end and kind of lead a cheer — you know kids love being loud at school!  I asked him what the assembly was about, and he said, “fillin’ buckets”.  “What?”, was my reply.  He said, “you know, you can say some things that will fill someone’s bucket, or you can say some things that will empty their bucket.”  My reply, “Oh, you mean like making deposits into someone’s emotional bank account.” His reply back,  “No, filling buckets, it has nothing to do with banks.”

Fillin’ Buckets. Simple, yet hard.

Today, I want to make it easy for you to do two things: 1. Fill your own bucket; 2. Fill some buckets.

Here’s a list of things that will help:

1. Surround yourself with positive people. Even if it’s only one person.  Even if it’s only yourself.

2. Connect at a deeper level.  Anyone can talk about the weather or what TV show they watched last night.  Strive to go deeper.

3. Hug someone who doesn’t expect it.

4. Spend a little money on someone else.

5. Take 5 minutes to appreciate all that you have.

6. Eat lunch or dinner outside.

7. Tell one person, you don’t normally talk to, one positive, genuine thing about why you like what they do.

8. Unplug and listen.

One last tip.  Leaders, as many of you are that read this, tend to be bucket fillers, because it’s part of the ‘job’.  Great leaders are genuine in this, but it’s harder than it looks, because many times our employees feel like we might just be doing this because it’s part of our role.  Catch 22.  How do you combat this?  Fill the buckets of those above you.  Leaders rarely get their buckets filled.  Try it, you’ll be amazed at how it makes you feel.  There’s something remarkable that happens when you start filling buckets, you realize it doesn’t matter who it is that you’re filling, it feels good!

What am I doing today?  I’m fillin’ buckets!