Do Candidates Really Love to Get Text Messages from Recruiters?

In the past ten years, there hasn’t been a bigger advocate, publicly, for text messaging candidates than myself. When recruitment text messaging software first hit the market I was all-in from day one.

At this point, the data speaks for itself. As compared to other forms of messaging (email, LinkedIn Inmail, snail mail, smoke signals, etc.) text messaging gets at least 5-10x more open and replies than any other form of messaging. So, the answer to the title question has to be, yes, right?!

Not so fast, my friends!

At the beginning of 2021, I was struggling with a lot of the data around candidate experience (CX). While we’ve been focusing on CX for the better part of a decade, we haven’t really seen the numbers consistently in a productive way, and recently we’ve even seen candidate experience numbers drop. My thought was, maybe we are focused on the wrong thing. Maybe it’s not about their “experience” but simply about the “communication,” we deliver.

We reached out to every single candidate we interviewed in 2020, thousands, and got over 1500 responses from these candidates. One of the basic, foundational questions we asked was “What form of communication do you prefer to receive from a recruiter about a potential job, as the first outreach?”…  

The form of communication candidates prefer is…

Read the rest of this post over on Emissary.ai’s site by clicking through here!

Delta Airlines Charging Unvaccinated Employees $200/mnth! Why?

At this point, if you’re in HR, you have seen news of Delta Airlines charging unvaccinated employees an additional $200 per month in health insurance premiums. Needless to say, there has been a strong reaction from the HR community to this announcement.

It’s interesting for sure as you have most HR pros believing everyone should get the vaccine, but also that corporations should not be charging employees if they do not get the vaccine. Some other reactions have been why should an employee be charged a premium, now that we know the vaccine won’t stop you from getting Covid. And an unlimited amount of other opinions as well!

Isn’t this just the smoking premium?

About a decade ago employers started charging employees who smoke higher health care premiums. Walmart charges employees who smoke an additional $2000 per year in increased health insurance premiums. When this was first done by a small employer in Lansing, MI a decade ago, lawsuits were filed, the HR community became unglued, and we had these huge ethical arguments over whether this was right or not to do to an employer.

What right is it of an employer to charge me more if I want to smoke or not! You’re not charging Tim over there eating a Big Mac and drinking a gallon of soda!?

Delta’s Covid decision is causing similar outrage about the vaccine.

Here’s the thing…

From the data we currently have, and the recent FDA approval of the Pfizer vaccine, we know statistically those with the vaccine are much less likely to be hospitalized or die from Covid. The “average” cost of a Delta employee who gets the virus and is hospitalized is $50,000!

$50,000 is not a small cost! Multiply that by hundreds of employees and it’s becoming a major issue. The issue being, on individual employee’s personal decision to not get the vaccine, is actually costing every single Delta employee, with upcoming increased insurance costs!

“Yeah, Tim, but someone made the personal decision to light up a cigarette. No one is making the personal decision to get the Covid!” Ugh…

You know you can’t send your kid to public school in the U.S. unless they have their approved vaccines. Millions of kids each year, go get their vaccines and go to school. We’ve pretty much eradicated all kinds of terrible diseases. An extremely tiny amount of parents have an issue with this. Ultimately, science has proven to be effective in helping our kids stay alive. Yay! Science!

More employers will go down this path.

Already we are seeing more and more employers mandate vaccines for employment. SHRM, the largest HR association in the world, has mandated vaccines for its employees. This isn’t a political statement. It’s actually not a statement of empathy, either, although most PR teams will try and turn it into one. It’s a financial statement of fact. We can’t afford for you to be stupid and play Russian Roulette with the virus.

All of this does lead us down a slippery path. It started out with something we all now know is harmful to our health, smoking. If you smoke, you will pay more for health insurance. Now it’s Covid. If you don’t protect yourself, by getting a vaccine, we will charge you more for health insurance. What’s next?

If you’re fat…don’t think it’s not coming…

“Hire Fast! No, Faster! Fire Fast!” The New Recruiting Axiom!

Traditionally, talent acquisition pros would say it’s “Hire Slow, Fire Fast”. I always thought that was stupid because the reality was for most corporations it was “Hire Slow, most likely Never Fire someone unless they kill another employee in front of you…” Or something like that!

Okay, “It was Hire Slow, Fire Fast”, but we all know that never really worked. Currently, around the world, it’s mostly, “Hire Slow, Fire Slow”. I’m a true believer in we you don’t hire someone to fire them. So, move quickly, hire well, and then support the heck out of them and make them superstars, seems like a higher ROI approach to hiring!

Welcome to 2021!

The problem is, economies don’t give a crap about our axioms! Currently, in the US you better Hire As Fast As You Can, and Still that probably isn’t fast enough! So, “Hire Fast, No Faster, and Fire the Bad Ones That Got Through Your Super Fast Process!” That is really the only shot you have in 2021, and most likely for 2022 and 2023!

Let’s break down what would really happen if you started hiring super fast!

1. You would fill positions much faster than you do now.

2. You would probably make more bad hires. Turnover would increase if you do it right.

3. You would probably spend more on training.

4. You would probably hire some folks you normally wouldn’t and actually, some of those will be really good.

5. You would be forcing your hiring managers to make very quick decisions if you let them decide at all.

Of course, this isn’t your long-term let’s do this forever recruiting strategy! This is, hey, if we don’t start moving super fast, we’ll never be able to compete for talent in our marketplace!

Amazon Warehouses can currently hire candidates from applications to offer in under 30 minutes. Low skill jobs, paying around $17-21/hr. Yes, their turnover is about 150%. Yes, that is actually about normal for warehousing jobs. Turns out, Doug, the hiring manager, doesn’t have some magic selection instinct. Is the Candidate is interested? Does the Candidate show up? You’ve got a 1 in 3 shot they’ll be a good hire.

If I was in the same marketplace as an Amazon Warehouse and hiring the same level of talent, I would literally hire a taco truck to sit outside their property across the street and just hire all the people who turnover from Amazon on a daily/weekly basis. That would be my sole recruiting strategy! Let them do all the work, and I just clean up the mess!

How Could We Make “Hire Fast, No Faster, and Fire Fast” Work?

It’s pretty simple. You pay slightly above market pay. Be one of the top-paying companies in your market. Hire extremely fast, and the moment an employee starts to show you they actually suck BAM! You fire them. The reality is, being a pay leader in your marketplace will continue the funnel of incoming candidates coming.

We aren’t trying to put Jeff Bezos in space people! We are just trying to fill openings at our companies that are all about average. We treat you fairly well. You’ll have some laughs, and once in a while, we’ll buy ice cream and stuff. It’s not the best gig, but it’s far from the worst.

The key is you can’t let low performance even show up for a day! You reward, celebrate, and do all the good stuff for those who come to work. Those who come to collect a check, and not work, you have to kill instantly! Sounds harsh, but this isn’t show friends, this is show business!

How Realistic Is It for Your Entire Company to Take Collective PTO? #SummerShutDown #HRFamous

On episode 70 of The HR Famous Podcast, longtime HR leaders (and friends) Tim SackettKris Dunn, and Jessica Lee come together to discuss the 2021 Summer Olympics, the concept of collective time off and entire companies shutting down, and the lack of women returning to the workforce.

Listen (click this link if you don’t see the player) and be sure to subscribe, rate, and review (Apple Podcasts) and follow (Spotify)

Show Highlights

2:30 – The Olympics are here! Tim’s wife is Olympic-obsessed and watches anything and everything.

4:00 – KD’s favorite Olympic sports are men’s basketball and the decathlon. He loves seeing some bigger dudes struggling with the run at the very end. Tim is a swimming and track-and-field fan.

6:45 – JLee is more of a winter Olympics fan, but she loves watching archery during the summer. She loves watching the Koreans kick butt in archery at the Olympics.

9:00 – To help combat burnout, companies have started to implement the concept of “collective time off,” where the entire company shuts down. Bumble recently decided to give their entire staff a week off at the same time.

11:00 – KD is skeptical of the concept — calling it Privilege — since a lot of companies cannot afford to let all of their employees take off a day like that.

14:00 – JLee mentions that at her company, Marriott, they cannot afford to give every employee time off since they are a 24/7 operation and that opens them up to controversy and criticism.

17:20 – JLee asks Tim if this can be used as a recruiting tactic. When he was working at Applebee’s, he found himself working an HR job on Black Friday even though there was nothing to do. Then they got a new CEO that changed the mindset not to treat everyone the same.

22:45 – There has been some more data released recently about women in the workforce. JLee mentions how it might not be an option for some women to return to the workforce now. Tim recently found a data point that said there are 2 million people that still have not returned to the workforce.

27:45 – KD thinks this isn’t an issue that HR can fix on its own. It can be a lot of work, but it can be very worthwhile since it’s one of the biggest untapped segments out there.

30:00 – JLee remembers seeing two moms that job-shared and thinking how progressive and seamless it was.

32:00 – Tim mentions how his brother-in-law is a teacher and only took home $10-15k a year after paying for childcare.

Why do managers hold on to bad hires for so long?

I’ve been very public about my philosophy on hiring. I do not hire to fire. In no way do I hire someone thinking “I can’t wait until the day I fire them!”, I don’t think any of us really think that!

I hire someone believing that with the right training, development, and support, they will be wildly successful! I own at least half of that equation, the person I hire owns the other half. Many times it works, sometimes it doesn’t.

The problem with my philosophy is “Sunk Cost”.

Sunk cost is an accounting philosophy that means a cost that has already been incurred and cannot be recovered. So, you’ve already sourced, recruited, and trained an employee. You’ve gone beyond training working to develop them. All those costs are now spent.

BUT – because you’ve ‘invested’ those costs into an employee, you are less likely to let them go believing you are more likely to get a return on those costs. In reality, there is absolutely zero evidence that shows you’ll get any return for future investment into that employee, but we really struggle to give up on them based on what we’ve already spent.

This is super common in the management of people resources!

Well, I’ve already dropped $50K into Tim, I guess another $10K isn’t that bad. When in reality that $10K is actually way better spent on another employee, and you fire Timmy!

I’ve known about Sunk Cost for a long time, but now there is actually scientific evidence to back up the fact we should be firing failing employees sooner:

“Sunk costs are irrecoverable investments that should not influence decisions, because decisions should be made on the basis of expected future consequences. Both human and nonhuman animals can show sensitivity to sunk costs, but reports from across species are inconsistent. In a temporal context, a sensitivity to sunk costs arises when an individual resists ending an activity, even if it seems unproductive, because of the time already invested. In two parallel foraging tasks that we designed, we found that mice, rats, and humans show similar sensitivities to sunk costs in their decision-making. Unexpectedly, sensitivity to time invested accrued only after an initial decision had been made. These findings suggest that sensitivity to temporal sunk costs lies in a vulnerability distinct from deliberation processes and that this distinction is present across species.”

This scientific study showed both humans and rats basically do the exact same thing. If we feel we have already invested a ton of resources in a task, we are more likely to continue pursuing this task even when all the evidence to that point has only shown failure!

This is Poor Performing Employee Management 101!

-You hire an employee.

-The employee gets trained and should have the skills to perform the job.

-The employee doesn’t perform the job, so you give more resources to help get them up to speed.

-The employee still doesn’t perform.

-The manager decides not to terminate the employee, but to continue to give more resources and chances.

Why do we do this?

You hired 3 employees before the failing employee and all three completed training and did the job successfully. We know the process works. So why do we not fire the employee?

Sensitivity to Sunk Cost. We are as dumb as rats when it comes to investing our own resources into failing employees. We act the exact same way!

It has nothing to do with the employee and our desire to give everyone a fair shot (I don’t hire to fire). It has everything to do with our own internal drive of not wanting to lose, what we feel we’ve already invested, even when all the data tells us future investment is akin to burning a pile of cash.

So, don’t hire to fire, but also don’t be as dumb as a rat and not fire someone who shows you they can’t and won’t do the job you hired them to do!

Talking Talent Acquisition Tech w/ Madeline Laurano (@madtarquin)

Madeline and I are back with our second “Vlog” as the kids like to say! We are Vloggers! Which is like one step below “Influencers” but you get to keep your dignity!

In this episode of Vlogging with Talent Nerds (not the real name, we aren’t naming it) Madeline and I talk Recruiting CRM technology. It’s part of the recruiting landscape that keeps morphing into other areas of the stack, and honestly, we find it pretty complex for the average TA leader.

Madeline Laurano and Tim Sackett – Vlogging TA Nerds!

Question: Do you use a Recruiting CRM? If so, about what percentage do you feel you and your team actually use?

Hit me with your answer in the comments!

Build the Perfect Recruiting Stack for a Hybrid World!

Talent acquisition has a major problem looming just over the horizon: Executives are preparing for business to accelerate in the near future and part of their plan is that talent acquisition professionals will be able to turn hiring on like a light switch. Unfortunately, the vast majority of talent acquisition departments do not have processes and technology systems in place to move this quickly.

On top of that, many of us had to reduce our recruiting budgets and teams! Now, the CEO comes down to your office and she says, “Hey! We’re getting the band back together! Get ready to hire 500 people by the end of the year!”

What are you going to do? 

Step 1: Sign up for my free webcast this week! Feb. 25th at Noon ET, 9 am on the West Coast – You get SHRM credit and a whole bunch of valuable information from yours truly!

Step 2: After the webcast – just do what I tell you! It’s super easy. Like only two steps to be super awesome at recruiting!

We will look at a bunch of strategies and technologies that organizations are using to get ready to hire in this crazy new hybrid world of work. Plus, the number one technique being used by organizations to eliminate ghosting by candidates.

Come learn how to build a light switch for your TA department and put your executive’s minds at ease for your talent attraction and hiring for 2021 and beyond.

REGISTER HERE!  (Free eBook for 5 tips for better Diversity Hiring as well!)

Thanks to Oracle Recruiting Cloud for sponsoring this SHRM Webcast!

The #1 Thing You Need To Do To Find The Job You’ve Always Wanted!

Last week I got a call from an old work friend. He wanted to have a “virtual” lunch or cup of coffee.  He just left a position and was in transition.  Not a bad or negative job loss, just parted ways.  When you get to a certain executive point in your career, it’s rare that bad terminations take place. It’s usually, “Hey, we like you, but we really want to go another direction, and we know you don’t want to go that direction, so let’s just shake hands and call it a day, here’s a big fat check.”

Executives get this.  For the most part, there aren’t hard feelings, like when you were young and lost a job. I usually find that the organization the person is leaving from are super complimentary, and usually takes the blame for the change.  Executives in corporate America are like NFL coaches. You get hired with the understanding that one day you’ll be fired.  It’s not that you know less, or aren’t going to be successful in your career, it’s just that the organization needs change, and you’re part of that change.

Welcome to the show, kid.

My friend decided that he was going to find his next position not through posting for positions online, or trolling corporate career pages, he was going to have lunches.  About two per week, with past work friends. Let’s connect, no pressure, we already know each other and I want to catch up.

You see, in 2021 you don’t find great jobs by filling out applications in ATSs and uploading your resume to Indeed. You get great jobs because of the relationships and personal capital you’ve built up over your career.  Having lunch and reconnecting turn on a relationship machine. I believe that people, innately, want to help other people. When a friend comes to you with a situation, and you have something to offer or help, you will do that.

The problem is most people who are looking for great jobs don’t do this. They lock themselves in their home office and apply to a thousand jobs online and get upset when nothing happens. Great jobs aren’t filled by ATSs and corporate recruiters.  Great jobs are filled through relationships. Every single one of them.

Want to find a great job in 2021?

Go out to lunch.

Should You Build or Buy Talent in 2021?

Two rules of thumb in acquiring talent:

  • In a good, long-term economic outlook, building talent will ultimately be better.
  • In a questionable, short-term economic outlook, buying/renting talent is the best bet.

2021 is not the time to decide to build talent, at least not in the first two quarters. Most organizations have already started renting talent and we see contingent labor as a percent of the workforce rising in Q1 and Q2 as organizations determine how the economy will come back.

We actually saw this start to increase in Q3 and Q4 of 2020.

If the economic uncertainty continues into later 2021, we’ll see these numbers continue to rise.

With so much talk about “Internal Mobility” in the HR Tech space, it seems like the opposite is being spun as the better solution. For a few organizations, who have continued to stay busy during the pandemic and believe they’ll continue after, this is probably the right strategy.

For the vast majority of companies, the focus on hiring more contingent is a better strategy over the next 12-18 months, to ensure they will have much more flexibility and the ability to move quickly to move their headcount up and down based on immediate business needs.

In Questionable Economic Times, You Need Workforce Flexibility! 

I run into a lot of mid-sized enterprise organizations (500-2500 employees) who freak out when you talk about contingent labor. “We only hire direct, Tim!”

Um, okay, so all those Fortune 1000 organizations that have anywhere from 15-30% of their workforce as contingent are doing it wrong? You know better than they do, is what I’m hearing? Or, are you feeling like hiring contingent labor is somehow a sign of weakness for you as an HR/TA Leader?

Our reality is we saw a decade of crazy growth since the Great Recession. Many organizations during that time forget. Forget the need for a fast flexible workforce that you can ramp up and ramp down very quickly. Large organizations, tend to move slower and forget less. They probably have people around who remember what bad economic times look like.

Quite frankly, I don’t care how or who you hire. 

I do know those TA leaders who move up in their careers tend to understand total workforce strategies better than those who stick to one strategy no matter what the external circumstances they are facing. Also, they are more likely to incorporate multiple strategies and test what works more.

In 2021 we see more organizations buying and renting talent in the short-term. They want to make sure, before adding a permanent headcount, that the organization can sustain itself in the long term. If it can’t, quick and easy ramp down. If it can, they already have some trained and proven workers to pick from for the long term.

You only get talent in two ways, buy or build. Both are valid strategies for corporate TA leaders, and both are used often together. What will you be doing in 2021?

Finding Qualified Diverse Talent is NOT Your Issue!

During 2020, I’ve spoken to a lot of leaders who are concerned with their diversity recruiting. Every single one of them will say something like, “Tim, we just can’t find the ‘qualified’ diverse talent we need!” Sound familiar? Feel familiar?

I’m not a diversity recruiting strategy expert. I leave that to my friend, Torin Ellis. I do think I’ve got a bit of knowledge when it comes to overall recruiting, though.

When I break down the response I get from most leaders, regarding diversity recruitment I usually have one cringe, and one response. “Qualified?” What do you mean by that? I hear it as, you can find plenty of diverse folks interested in coming to work for you, but none of them, or few of them, are actually qualified to work for you. Is that how you read/hear that?

It makes me cringe a bit because what you’re actually saying is we don’t have a supply problem, we have a training and development problem, but you don’t even realize that. You could have your perfect diverse mix of employees if you just invested a bit in training and developing these great hired into great employees. But, you don’t see the value in that, which makes me think you probably don’t see the value in a diverse workforce, to begin with.

What I actually say to them is this, “You don’t have a diversity recruiting problem. You have a diversity pay problem because finding diverse “qualified” talent is easy. Finding ones that will accept your job, culture, location, and/or average to low pay is really hard!” 

Finding talent has never been easier in the history of humanity. We have more technology and tools than ever before. Finding is easy. Recruiting is hard..

Successful recruiting takes some skill. A success recruiter will find the “qualified” diverse talent you are looking for and then they’ll do a few things:

  • They’ll get them interested first. They will make them feel desired and wanted by the organization. By the hiring manager. By the team. Being Desired is a powerful drug!
  • Next, they’ll discover what that talent actually desires in their career. Quickly, efficiently, like a sniper.
  • Then they’ll make a determination: 1. Are we going to meet those desires. or 2. We won’t meet those desires.
  • One, you obviously move on to screening, assessing, etc. Two, and you move on to giving something back to this person. “I can’t help you right now, but I’ve taken notes and if I have anything that ever comes close to meeting what you need, I’m going to contact you back.” 99% of recruiters will never say that to a potential candidate.

Honestly, about 25% of the time when you tell someone “I can’t help you, but…” they’ll actually state a desire to keep going. You taking the potential away will make some reveal they actually have an interest. Doesn’t mean you will still move forward, but it’s a nice outcome.

I can easily find you “qualified” diversity talent. Don’t think so, call me. I can find anyone. The problem we’ll run into is that some of that talent is rare and will cost a premium to get. It’s a simple economic proposition, you can buy talent or build talent. They each have their costs and benefits. I find most organizations claim they want to hire diverse talent, but aren’t doing what it will take to make it happen.