5 Things Great Employers are Doing to Drive World Class Candidate Experience in 2019!

I’m still struck at how for the most part, we treat candidates like garbage. Historically in Talent Acquisition, we had this really weird power dynamic that took place. We believed we (TA) had jobs to give out or not give out, like prizes, so we would force candidates into our processes and make them jump through hoops.

It’s been a super hard habit for many of us to break! Even with historic low unemployment numbers!

I have some help for you! 

I’m partnering with the folks over at Candidate Rewards to put on a free, live 1-hour webinar titled:

5 Things Great Employers Are Doing to Drive World-Class Candidate Experience in 2019! 

What can you expect to get from this webinar?

5 Rock solid strategies and tactics you need to be using to deliver more candidates to your organization!

3 Things great organizations never do to candidates, and that you can easily change in your own TA Shop!

Candidate Experience data that will give you the ammunition you need to change your executive’s mind and give you more budget money to fix your Candidate Experience issues!

Live Q&A with me on your toughest Candidate Experience questions!

Candidates Experience has been one of the hottest topics over the past five years, and it’s never been hotter when it comes to the hiring environment that we are in right now! Right now is the perfect time for most of us to look at our 2019 strategies around Candidate Experience, because for most of us it’s TA Budget Time!

If you don’t plan, you plan to fail! That’s what we are always told, right!? So, let’s sit down for an hour and discuss how to make 2019 the best year you and your TA team has ever had!

REGISTER NOW for this free webinar! 

I’m looking forward to presenting this information, it’s the first time I’ve ever done a Candidate Experience presentation, and I’m sure my takes will probably be a bit different than most, but you’ll have to let me know!

How do candidates find your company?

I have a brain crush on Smashfly’s Tracey Parsons. She’s a great Recruitment Marketer who flat out gets what you and I should be doing to get candidates to find us!

I only tell you this because Tracey shared something online this week that I had to share. I came on a LinkedIn post by Joel Cheesman (you can look him up as well, he’s way less impressive than Tracey, but he might be your flavor! JK, Joel! He’ll cry himself to sleep tonight if I don’t say that!) where Joel was stating a stat “80% of applicants start at Google“.

Cool stat. You probably didn’t know that. About a year and a half ago, Google said it was 47%, before they launched Google for Jobs, so it shows that GFJ is actually already having a big impact on candidate behavior.

Tracey’s response was this:

“And approximately 0% of those searches involve your brand name”

Bam! Mic drop! Walk off stage.

She’s dead on 100%-ish percent accurate!

No one is going to Google searching for “Jobs at Amazon” or “Jobs at ABC Manufacturing”. If they already know they want to see your jobs, they’re just going directly to your career site, or corporate site, where you’ll make them click around for five minutes to find your jobs. Oh, wait, maybe they should be Googling jobs at “X”!

I think Tracey’s point is that you shouldn’t be focused on SEO to drive people to your ‘brand’. You should be focusing on SEO to drive people to the market and the jobs you have, the brand at this initial point, doesn’t matter.

We love to think it matters, but 99.8% of us have an unrecognizable brand to the majority of candidates. That’s not a negative statement, that’s just reality. They don’t see any difference in what it’s like to work for us unless you’re a Unicorn brand.

But we aren’t all Google or Facebook or Amazon. We’re just good, solid companies to work for, that are virtually indistinguishable from every other good, solid employer who’s out there.

So, what can you do?

  • Truly understand the impact Google is making on candidate behavior.
  • Turn yourself into a Marketer. Think like a marketer. What would it take to get people to know who we are?
  • Turn your employees into Brand Advocates.
  • Stop paying Referral Bonuses, and buy Employee Referral Technology.
  • Build and turn on a Recruitment Marketing machine for your shop.

Also, go read and learn from super smart people like Tracey and Joel. That’s what I do.

Your Weekly Dose of HR Tech: @Hiretual – Find, Engage, and Pipeline Candidates

Today on the Weekly Dose I review the sourcing technology Hiretual (Hire-Tool). So, I’ve been hearing from my sourcing friends for about two years that Hiretual is awesome and I need to check them out. Hiretual is a modern sourcing technology platform that allows a Sourcer or Recruiter to quickly search for possible talent online from dozens of different possible sources.

There’s now an entire verticle in the recruiting technology industry dedicated to sourcing technology and Hiretual falls squarely in that camp. I’m keen on saying that it’s never been easier in the history of recruiting to find talent, and it’s that way because of sourcing tools like Hiretual. Hiretual spiders the web finding profiles of potential talent that meet your exact search criteria from over 30 different channels. Places like LinkedIn, Github, Facebook, etc.

Hiretual is simple to use. You can build a custom search for what you’re looking for, or simply drop in a job description and the system will automatically pull the data it needs to begin the search. It will then do an initial search and have you rate the quality of the candidates. This helps the AI within Hiretual to begin learning what it is exactly you’re looking for and return better candidates.

What I like about Hiretual: 

– You can target competitors or specific companies you want to see candidates from and the technology will search for just individuals with a background at those organizations.

– If you search for candidates with government clearances, Hiretual can specifically help you with this. I’m amazed at how many times a year I’m asked directly about this capability.

– You can run multiple searches simultaneously, and save searches you run frequently.

– You can message and nurture candidates right from Hiretual.

Sourcing technology, like Hiretual, aren’t a recruiting silver bullet. I’m in love with this type of technology, but it won’t magically find you, candidates. It will magically find you talent, that you then have to ‘sell’ them a reason on why they should want to talk to you and come work for your organization. For the most part, Hiretual is returning passive candidates, not active. This is a struggle for recruiters and sourcers who only know how to work with active candidates.

Hiretual is super powerful in helping you find people with the skills you desire, but you still need to get them interested in you. If you and your team are ready to start recruiting passive candidates than this is definitely a technology you need to demo!

The Weekly Dose – is a weekly series here at The Project to educate and inform everyone who stops by on a daily/weekly basis on some great recruiting and sourcing technologies that are on the market.  None of the companies who I highlight are paying me for this promotion.  There are so many really cool things going on in the tech space and I wanted to educate myself and share what I find.  If you want to be on The Weekly Dose – just send me a note – timsackett@comcast.net

Want help with your HR & TA Tech company – send me a message about my HR Tech Advisory Board experience.

Your Weekly Dose of HR Technology: @Dice4Employers – New IntelliSearch Helps Uncover More IT Talent!

Today on The Weekly Dose I review Dice’s new product offering IntelliSearch. IntelliSearch is a proprietary recommendation engine simplifies the complexity of candidate search by allowing recruiters to input a job description, the ideal resume, or a list of skills to return relevant matches.  Boolean expertise is no longer required.

IntelliSearch is super easy to use. Just cut and paste a job description or even a resume of a hire or candidate your hiring manager loves and IntelliSearch will go out and find others that fit the criteria you need.

Dice’s IntelliSearch uses machine learning and A.I. to quickly match candidates to your requirements without you as the recruiter having to have deep technical knowledge about the type of candidates you’re looking for.

One of the issues I hear about constantly from corporate TA Pros around new sourcing technology is that they now have way too many candidates to search through and while they can find more ‘potential’ candidates than ever before, the tech has actually made their job harder!

Dice attempts to solve this problem with the IntelliSearch matching technology. The Dice funnel starts with hundreds of millions of potential profiles that can be found around the web, and quickly gets that number down to a few millions of actual candidates in the hiring pool in the U.S.

From there they return the best possible fits with contact information and a new feature to Dice which is “Likely to Switch” signal based on a number of factors in their algorithm. Based on these factors Dice will give you a Green, Yellow, or Red signal in terms of the potential that a candidate is ready to switch to a new job.

IntelliSearch is also driven by Semantic Search, not Boolean Search. Why does this matter? Semantic search describes a search engine’s attempt to generate the most accurate results possible by understanding:

  • Searcher intent.
  • Query context.
  • The relationships between words.

In layman’s terms, semantic search seeks to understand natural language the way a human would. Whereas Boolean is basically searching on keywords. Semantic search will produce a higher quality of search results.

The Bottomline? 

If you haven’t taken a look at Dice recently, it’s worth a new look, especially if you’re struggling to find IT talent, and you don’t consider yourself a full time IT recruiter. I find those who are less ‘techy’ will really be helped by Dice’s new IntelliSearch!

The Weekly Dose – is a weekly series here at The Project to educate and inform everyone who stops by on a daily/weekly basis on some great recruiting and sourcing technologies that are on the market.  None of the companies who I highlight are paying me for this promotion.  There are so many really cool things going on in the tech space and I wanted to educate myself and share what I find.  If you want to be on The Weekly Dose – just send me a note – timsackett@comcast.net

Want help with your HR & TA Tech company – send me a message about my HR Tech Advisory Board experience.

Your Weekly Dose of HR Tech: @LinkedIn Talent Insights – LI’s newest product!

Today on the Weekly Dose I take a look at LinkedIn’s newest product, LinkedIn Talent Insights, which is getting released today for public consumption. Talent Insights is LinkedIn’s first self-serve data and analytics product. Talent Insights provides companies with access to LinkedIn’s global database of 575M+ professionals, 20M+ companies and 15M+ active job listings, to help talent professionals and business leaders develop a winning workforce strategy and make smarter talent decisions more quickly.

What we know is if LinkedIn has anything, it has data! I first got to see this product at the 2017 LinkedIn Talent Connect conference when it was still in beta and they weren’t even quite sure what they had yet, and I was like, “Oh, boy! this is crazy cool!”

Here’s how it’s crazy cool. Talent Insights provides access to LinkedIn’s global, accurate and up-to-date data through two reports:

  • With the Talent Pool report, companies will be able to precisely define and understand specific populations of talent with global insights including skills the talent has, what industries and locations they’re in are, how in demand they are, what schools and degrees they have and what companies are hiring them.
  • Using the Company report, companies will be able to understand their own talent at the company level and see how well they are doing in attracting and retaining talent, and develop branding and recruiting strategies to get even better.

Here’s what companies can expect.

  • On-demand data: Talent Insights users will have the ability to access LinkedIn insights, in real-time, to quickly answer complex talent questions. As members update their profiles, the aggregated data within LTI also updates, providing real-time updates to help companies keep up with the market.
  • Actionable insights: The tool is simple and easy to use making it possible for recruiters, HR, and talent leaders to understand the most accurate view of labor market trends at any given moment, without relying on a team of data scientists.

So, why is this something HR, Talent Acquisition, Marketing/PR, Sales, and a lot of other functions in your company will want to get their hands on it? 

Talent Insights provides some super cool competitor data you can’t get anywhere else!

Need to know what kinds of people your competition is hiring and where? Talent Insights can show you that! In fact, it can give you insight to stuff your competitors are working on that isn’t even public if you can just connect a few dots!

“Hey, why is ABC, Inc. hiring a ton of autonomous developers in Omaha!? Oh, no they aren’t, are they!? Yes, they are!”

Talent Insights also gives HR leaders insight to your current workforce, like who’s coming after your talent, where are your employees going, where are the best coming from, where should you be looking to build your next headquarters (I bet Amazon is looking at this!), etc.

This is definitely a product that TA Leaders will want to leverage, and I’m in love with it’s ability to pull competitor data. Just know, as you’re pulling your competition’s data, so might they be pulling yours, and there’s nothing you can do about it. LinkedIn Talent Insights is available to anyone who wants to pay for a subscription, and you don’t have to be a customer of other LI products to get it.

LinkedIn Talent Insights is definitely worth a demo. You might find it’s just not data that your organization needs, but I think the more competitive you are within your marketplace, executitves are always willing to listen to you a little longer when your wrap your needs and wants around competitive data, so take a look!

The Weekly Dose – is a weekly series here at The Project to educate and inform everyone who stops by on a daily/weekly basis on some great recruiting and sourcing technologies that are on the market.  None of the companies who I highlight are paying me for this promotion.  There are so many really cool things going on in the tech space and I wanted to educate myself and share what I find.  If you want to be on The Weekly Dose – just send me a note – timsackett@comcast.net

Want help with your HR & TA Tech company – send me a message about my HR Tech Advisory Board experience.

@SocialTalent’s Talent Talks with Tim Sackett and Johnny Campbell

Hey gang!

When I was over in London a few weeks ago speaking at the Sourcing Summit UK, Social Talent’s CEO Johnny Campbell and I sat down to talk shop on how can organizations fix their recruiting.

We probably shot 45 minutes to an hour of footage, the team then broke it down to a really great 20 minutes!

For those who don’t know Johnny or SocialTalent you should really check them out. I’m a huge fan of their platform, so much so, my own team has been using it for 2 years!

Here’s the promo video for it – click the link below to watch the full 20 minutes!

Watch the full video! (just click the link)

Your Weekly Dose of HR Tech: @Filtered_ The 1st Objective Tech Interview Platform

Today on the Weekly Dose I review the technical interview platform Filtered. Filtered is not the first technical interview platform on the market, but they might be the most advanced interviewing platform for IT talent that I’ve seen on the market.

Filtered was built by engineers who turned into Recruiters, but decided to turn back into engineers because the tech interview world was so broken they felt compelled to do something about it! What they did was build an IT interview platform that stops all of the cheating that is currently going on in the industry!

If you hire IT talent and you use some kind of coding test, etc., you already know how the game is played and won. There are massive corruption and cheating going on in IT hiring, because the current interview platforms allow for one person to log on and take an interview for another, pass it, and then the person who can’t do the work shows up, or shows up at a much higher pay rate then they should because they tested higher then what they are really capable of.

Filtered puts a stop to this in a number of ways using technology that constantly scans works, takes facial snapshots every few seconds, and utilizes machine learning to raise red flags of potential cheaters in progress of assessment.

What do I like about Filtered? 

– Filtered security is groundbreaking when it comes to stopping the cheating that is going on with your IT hiring. Filtered doesn’t allow cutting and pasting of code, it doesn’t allow the person who starts the test to get up and someone else to sit in and finish, it shows you exact GPS data of where a person is taking the test.

Why is this important? When Filtered ran a recent test for a client they were able to show one IT Contingent company the client was working with had 20+ IT assessments take place for 20+ different candidates from the exact same house in New Jersey! Cheating is going on, you are either ignoring it or don’t care!

– The Filtered team works with your IT team to create the right assessments and challenges that are needed to not just find qualified candidates but to actually find candidates that are the best that are applying.

– Recorded video interviews explaining why they did an assessment or challenge in the way they completed the task.

– Real-time data ranking so corporations can see which recruiters or which contingent firms are providing the best talent for your organization.

– Filtered shows verified skills being assessed, but also allows candidates to show other skills they might have as well, which can be verified within the system.

I love interview technology that helps organizations make better selections. One problem we’ve found out within the industry is that if people can cheat, they’ll find a way to cheat, so the technology has to stay out in front of the cheaters! Filtered is at the forefront of stopping the corruption that is taking place in the contingent IT industry.

There’s a great chance your contingent providers of IT talent are cheating your system. It’s rampant coast to coast. The most common is having someone else take the assessment, which gives you the belief you’re getting senior talent and paying for senior talent, and in reality, a junior/entry level IT person shows up to work.

I would encourage you all to demo Filtered and compare them to other technical interview platforms you are using. Filtered also has built a Data Science specific assessment as well, which is the only one I’ve seen in the industry. In a growing field like data science, it’s easy to make bad hires, so this is one more reason to look at the platform!

The Weekly Dose – is a weekly series here at The Project to educate and inform everyone who stops by on a daily/weekly basis on some great recruiting and sourcing technologies that are on the market.  None of the companies who I highlight are paying me for this promotion.  There are so many really cool things going on in the tech space and I wanted to educate myself and share what I find.  If you want to be on The Weekly Dose – just send me a note – timsackett@comcast.net

Want help with your HR & TA Tech company – send me a message about my HR Tech Advisory Board experience.

The Weekly Dose of HR Tech: @Candidate_ID – The Talent Pipelining Platform

This week on the Weekly Dose I review the talent pipelining platform Candidate.ID. Candidate.ID’s Talent Pipeline Platform provides one central, unified SaaS solution that manages and optimizes every tactic used to find, attract, engage and nurture candidates.

So, what does it really do?

Candidate.ID calls itself a talent pipeline platform which makes it this awesome cross between CRM, ATS, email marketing, and screening tech. Candidate.ID’s unique scoring algorithm identifies with laser focus, exactly which candidates within your talent pipeline are ready for a hiring conversation.

How does this work?

Think of it like this, you have candidates at all levels within your pipeline, some are just at the awareness level, some are learning more about you, others are considering applying, and others have already applied. Candidate.ID’s system figures out at which level a candidate is at and then automatically nurtures them based on the level they are.

Personalization is critical to candidate experience and candidate close. The only way you can do this is by measuring the level of interaction, and Candidate.ID’s algorithm has proven effective in getting each level to the finish line.

What I like about Candidate.ID:

– The platform measures ROI of pipeline effectiveness and shows you which candidates to prioritize for your team, so they know who to go after in the moment based on which candidates are ready to make the final step.

– Candidate.ID uses multiple levels of tracking that include cookie tracking, IP recognition, and fingerprint tracking across devices. This allows you to track candidates through content, social media click tracking, text message click tracking, career and corporate websites, etc.

– A dashboard of real-time candidate traffic that shows you the entire journey of a candidate’s interaction with you. You see everything a candidate does in engaging with your employment brand.

– Not only do you see this with new candidates coming in, but one of Candidate.ID’s most powerful functions is being able to nurture your entire ATS database, and show your team which candidates are ready and when the right fit is close.

Candidate.ID is an enterprise-level tool. It works best when you’re hiring roughly 15+ of the same kind of position per year at a minimum. A great example is a client that had 3,000 design engineers in their database. They put them into Candidate.ID and started nurturing them and within 8 weeks they were able to make 18 hires and 25 others in final conversations, 500 that were being warmed up for the future.

Candidate.ID is a sophisticated recruiting tool that can be used by corporate TA, staffing and RPO alike, given you have the volume to make it worth the investment. It’s powerful, and it will put your team at a competitive advantage for talent. Definitely a tool you should demo if you’re in the enterprise space and hiring mid to senior level talent (probably $40k – $150k+). This would not be something for high volume hourly hiring.

The Weekly Dose – is a weekly series here at The Project to educate and inform everyone who stops by on a daily/weekly basis on some great recruiting and sourcing technologies that are on the market.  None of the companies who I highlight are paying me for this promotion.  There are so many really cool things going on in the tech space and I wanted to educate myself and share what I find.  If you want to be on The Weekly Dose – just send me a note – timsackett@comcast.net

Want help with your HR & TA Tech company – send me a message about my HR Tech Advisory Board experience.

The Life Span of a Crappy Recruiter!

I have to give credit where credit is due, and Aerotek is the one that originally discovered how long it takes to figure out you suck as a recruiter! It’s right around 9-14 months. The TA world is littered with people who have worked at Aerotek for 9-14 months! If you’ve spent 13 minutes in Talent Acquisition on either the corporate or agency side, you’ve seen a ton of these resumes.

Just having recruiting experience, especially IT or Technical, can guarantee you a recruiting career for at least ten years or more, even if you are completely awful at recruiting! As a President of a recruiting firm, and someone who has run corporate TA shops for years, I see these candidates come across my desk on a weekly basis:

A crappy Recruiter looks like this:

1. First Recruiting job right out of college, working for a big agency recruiting sweatshop and this position lasts 9-12 months. They left because “they didn’t agree with the management style” of said agency. The truth is they weren’t meeting their goals, but we give them a pass because these sweatshops churn and burn through people.

2. The next gig is usually another agency or small corporate recruitment gig. This one usually lasts under 9 months. It’s more of the same, they couldn’t do it the first time, what makes you think they’ll do it for you!?

3. Now, if they’re smart, they jumped from the second gig before getting fired to a very large corporate gig where they have so many recruiters they truly have no idea what they actually do, this will buy you at least 24 months before you’re discovered as a recruiting fraud. In these big organizations you don’t even recruit, just post and pray, anyway, so you should be able to survive.

4. Big organizations finally figured out you’re worthless, but you now know the game, so you leveraged this big corporate name on your resume into your next gig, this time as a senior recruiter, with another big firm who wants you to sell out your last firm and all their recruiting secret. The big secret is, you have no idea, and the last big org gig you had, well, they had no idea.  Once you run out of fake secrets to share, you’ll be kicked to the curb, so start looking for a recruiting manager gig in about 18 months.

5. You jump at the first recruitment manager gig you’re offered. A mid-sized firm, who loves your big company experience and can’t wait for you to save them from themselves. They have super high expectations on what you’re going to do for them, this is not good for you, remember, you suck at recruiting! You’re gone in 9 months.

6. Welcome back to the agency world! You will now bounce around these companies for a while, selling the fact you have ‘contacts’ at big companies of which agency owners want to get into. You’re now 8-10 years into your Recruiting career, and you’re an awful, crappy recruiter.

If you’re truly lucky as a crappy recruiter you’ll fall into some recruiting gig with a college or university or some other sort of fake, non-profit. Those are like wastelands for crappy recruiters. Absolutely no expectations that you’ll do anything of value, just show up, collect a check and follow a process. It’s never your fault, and hey, they don’t want you to move to fast anyway!

Beware TA leaders. There’s a reason a recruiter has had 4 – 6+ jobs in ten years, and it’s not because they’re good at recruiting! The best recruiters don’t move around because they’re so valuable the organizations they work for won’t let them leave! If you’re crappy, people are hoping you leave and take your crappy recruiting skills to your competition!

The One Word Recruiters Use to Describe Themselves That’s a Lie!

Did you catch the article on LinkedIn by Lydia Abbot, The Top 10 Words Recruiters Use to Describe Themselves? If not, go check it out. Lydia is a content marketer for LinkedIn and she puts out some good stuff based on inside data LI data.

In this piece, she basically gave us the Top 10 words recruiters use to describe themselves (based on LI data):

I’ve been a recruiter for a long or worked in talent acquisition for a long time. I think I would say most of these words are pretty good. I want my recruiters to be experienced, skilled, passionate, motivated, etc.

The number 1 word is “Specialized”, it’s also the number 1 word that recruiters describe themselves, that’s almost always a lie!

“Specialized” isn’t really a word recruiters want to use to describe themselves. It’s the word that “You” want them to use to describe themselves!

Here’s what happens. You have a super important opening to fill. The leader of that group wants to ensure ‘you’ don’t screw it up. Since you don’t have anyone on your team that ‘specializes’ in the function of this position, she wants you to use an outside firm. A recruiter who ‘specializes’ in the function of this position.

The reality is, there are a few actual recruiters who “specialize” in certain functions. My friend, Stacy Zapar specializes in filling corporate Recruiter positions at The Talent Agency. That’s all she works on. I know a guy in North Carolina who specializes in filling PCB Engineering openings in the Aerospace industry. Those are the only positions he works on, period. That’s specialization.

If you fill “IT” openings or you fill “Accounting” openings. You aren’t a specialist. You don’t have specialization.

Recruiters will tell you they are specialized because that is what you want to believe, but 99% of recruiters are not specialized. They might enjoy a certain focus, like Nursing, or Engineering, or Designers, etc. But those are still very broad fields!

Corporate Hiring Managers and Corporate Talent Acquisition want to believe the recruiters they are using, or the recruiters they are hiring, are specialized, but they’re not. It’s not that they’re lying, it’s that it doesn’t really matter!

My company mostly works on recruiting positions in Engineering and IT. The reality is we train our recruiters to “Recruit”. Give them an engineering opening and they’ll kill it. Give them a Human Resources position to fill and they’ll kill it. If you can recruit, you can recruit.

Does specialization help? It can, if the recruiter is truly specialized. If you have a pipeline of very specific talent. The reality is less than 1% of recruiters will ever even come close to true specialization, yet it’s the #1 word we use to describe ourselves!

So, what do you really want out of a recruiter if we don’t need specialization? Experience for sure helps. The reality is the best recruiters take an interest in the position, the hiring manager, the department, and the company. They’re passionate about the position and can convey that to candidates. Also, they have the skill to uncover and track down talent others can’t.

In recruiting, specialization is oversold and overrated. Whereas actual sourcing and recruiting skills are underrated because we as recruiters do a terrible job of showing how a skilled recruiter is better than an unskilled recruiter!