The 2018 Emerging Jobs Report is Here!

LinkedIn released their 2018 Emerging Jobs Report today and as always it’s packed full of some great information that speaks to where we see the world of Recruiting today, but also what we need to keep our eye for the future! 

So, what stood out in the latest report? First and foremost it’s what jobs are hot this year to last – 

So, I think we’ve all been hearing all of this A.I. and Blockchain stuff. The reality is, we aren’t really talking about true A.I., it’s Machine Learning (ML) and we’ve seen giant increases in the needs for these skills. 

Out of the top 15 emerging jobs (those jobs growing the fastest on LinkedIn) 6 of those were related to ML, Data, and Blockchain. That’s significant in terms of the products and technology that are being built by companies for the future. 

What else did we learn? 

While the report is designed to make us believe it’s all about Tech hiring, it’s not really all about tech hiring! 

  • Sales Executives
  • Recruiters
  • Realtors 
  • Account Executives (another title for sales)
  • Administrative Assistants 

Were all super high on the list as well. What does that mean? Well, those really aren’t emerging or growing jobs, it’s more about who’s living, searching, and spending time on LinkedIn. That might not be the patronage that LI really wants long term for the health of the site, in terms of your normal mix. 

The largest skills gap is still good old fashion oral communications! 

Again, I’m not sure how much of this is truly a skills gap and how much of that coming up in the data is just a function of the types of roles people are trying to recruit for on LI. If the report shows that all of these A.I., Blockchain, and Data jobs are what’s truly hot, oral communication wouldn’t be the most critical thing in those roles. 

But, oral communication is definitely a skill that is in short supply for most professions, and much needed by most professions outside of tech, like sales type roles. 

Machine Learning is definitely a skill set that employers are begging for. I reached out to my buddy and Recruiting savant, Steve Levy, just the other day as we had a search for a client demanding 10 years of ML experience. I was like, I don’t even remember ML being used as a term ten years ago! 

Steve confirmed, it most likely wasn’t. We did find some mention from 2009, but that was about it. So, the hysteria is real. Entry level position, five years of experience! 

I was surprised not to see Autonomous vehicle knowledge on there as this is another skill set we see companies begging for and we are constantly helping our clients in these searches. It’s not just about cars. It’s about delivery vehicles, mass transit, freight hauling, garbage trucks, etc. If it moves people or things, it’s going autonomous eventually. 

Check out the report. It’s great read at the end of the year as you’re preparing for recruiting plans for 2019! 

Your Weekly Dose of HR Technology: @HiredOnLinkedIn Launches New Company Pages!

Today on The Weekly Dose I take a look at LinkedIn’s new company page design and break down what you need to know and change to take advantage of the new design.

Besides your company career site, your LinkedIn Company page might be most organization’s TA Teams next biggest asset when it comes to attracting talent. Much more hires are made from your LI company page than your Facebook page, twitter or IG profile, etc. LinkedIn for years has had the same basic design of its company pages, and most organizations set it up, left it, and forgot about it.

You might have noticed LinkedIn’s new company page design has been rolling out and is now public for all.

What you notice right away, as compared to your old LI page, is the navigation on the lefthand side. Visitors to your page used to see your profile front and center, and the new page is much more visual and visitors will have to click “About” to read your company description.

Of course, like most of LinkedIn you have the free version of your company page, and then you can do a paid version which really turns your LI company page into a full-blown career site for your company, with direct link button to your career site, ability to list jobs, employment branding tools, Life at “your company” section, etc.

So, what are the major changes you need to know about? 

1. Candidates can now easily set up a job alert on your jobs section of your LI company page that will notify them when a job is posted that matches their qualifications.

2. When potential candidates visit your company page on LI they will be shown recommended jobs, at your company, that fit their background, plus other employees at your company that are similar to them, in case they want to network with those individuals. LI data shows candidates are more likely to apply to jobs when they’ve networked with others at your company in similar roles.

3. The new “Life” page on the paid version of LinkedIn Company pages makes it super easy for you to find and share posts by your current employees. This gives you a simple way to show candidates who are visiting your LI company page an inside view to what it’s like to work at your organization. Also, for those TA teams who are struggling to understand what kind of content they should create, their new Life page will give them suggestions based on all searches and activity on LI.

The full blown new LinkedIn company pages are a big step forward from the old pages. Definitely, something to demo and check out based on how much you recruit on LinkedIn and how big of a source LinkedIn is for your organization.


The Weekly Dose – is a weekly series here at The Project to educate and inform everyone who stops by on a daily/weekly basis on some great recruiting and sourcing technologies that are on the market.  None of the companies who I highlight are paying me for this promotion.  There are so many really cool things going on in the tech space and I wanted to educate myself and share what I find.  If you want to be on The Weekly Dose – just send me a note – timsackett@comcast.net

Want help with your HR & TA Tech company – send me a message about my HR Tech Advisory Board experience.

Turns out, Boring Speakers Talk Longer!

I just had a discussion with Elaine Orler, the new incoming Chair for the Recruiting Trends and Talent Tech Conference, taking place in February in Las Vegas. I’m pretty excited about it because Elaine, the team at LRP who produces the conference, are really pushing the envelope when it comes to conference content.

Elaine isn’t the only one, but she’s really pushing it to the next level, Recruiting Trends is going to be amazing this year! I can’t wait to speak at that conference!

I’ve also had similar conversations with Steve Boese, who chairs The HR Technology Conference, who this past year did an HR tech startup Pitchfest in the middle of the expo hall that was amazing! SHRM’s, Letty Kluttz, is pushing a very traditional conference team out of their comfort zone, and you’ll see some new amazing content streams at SHRM Talent and SHRM National this next year, as well!

The LinkedIn Talent Connect team tested “Silent Disco” talks at this year’s event, and it was fascinating to watch and do one! As a speaker, the Silent Disco talk might have been one of the biggest challenges I’ve had in recent years! Shannon Pritchett over at SourceCon also has shorter keynotes and sessions, really trying to get to the meat of the content and less fluff.

So, why all of a sudden are conferences breaking up the traditional conference content flow?

For decades I think we all had a hard time imagining conferences in a new way. Most followed, and still follow, a basic format of: full group morning keynote, followed by hour-long sessions throughout the day, followed by afternoon day-closing keynote. Most of the design was directed by the continuing education community, which is why most conferences started.

You need one credit per session and those sessions need to be at least one hour of ‘training’ or education.

Then TEDx came around and people had 18 minutes to produce some of the most amazing content any of us had ever seen! DisruptHR-like events sprung up and we got to see great content happen in 5 minutes! Many people started wondering, why the heck are we sitting here for one hour listening to people drone on endlessly when they could tell us all of this in half the time!?

There was a recent small study done around this concept. A researcher went to a conference an sat in 50 sessions. Within four minutes he made the decision was this content boring or not. Based on that he also looked at the time the speaker went over or under their time, and his data showed him that boring speakers were more likely to go over their allotted time!

“For every 70 seconds that a speaker droned on (over their allotted time), the odds that their talk had been boring doubled.” 

So, if you ever sat in a boring session and thought, “Oh my, this is so boring and it’s taking forever!” You’re right! The boring stuff does take longer!

As a speaker, all of these changes that conferences are making and testing are really exciting. Here’s what I’ve learned over the past 12 months with some of these new content configurations that are being tested:

The shorter amount of time you have to speak, the more time it takes to prepare really great content! Seems counterintuitive, doesn’t it? Should be harder the longer you have, but it’s not. If you have a short amount of time, your talk has to be really tight and practiced. If you have a long time, as a speaker, you can wander around and come back to things.

Shorter segments of live content that are good, are much deeper and less wide. The best short range content goes really deep on one item, not surface level on many items.

The audience pays closer attention to shorter content. If you have an audience for an hour or more, they tend to come in and out. If you have them for 20 minutes, you are more likely to have them the full time, which means, they’re more likely to call you out if you try and slide some B.S. by them!

Most non-speaker, speakers, really struggle with short content. Most speakers at a conference aren’t professional speakers, they’re practitioners. They need more time, not less, because they aren’t on stage enough to practice short, tight sets of content. So, they’re more likely to fail doing short sessions.

Get ready for some exciting conferences in 2019! Conference producers are really working to change things up and keep modern attendees engaged with the content at conferences, and I personally love the challenge and the changes! If you’re building our budget for 2019 make sure you try and hit one of the conferences listed above in 2019, you’ll definitely get some amazing takeaways!

I’m in Indeed Jail! Help me!!! #FreeTimSackett

Do you remember when getting stuck in LinkedIn Jail was all the rage!? I do! It was awful! There you were stuck on the outside looking in not being able to use a valuable tool you used every day to help you do your job.

I’m in Indeed Jail!

It’s somewhat like being in LinkedIn Jail, but different. When you got put into LinkedIn Jail, LinkedIn decided that that right thing to do was to let us know why we were in jail, and then, specifically, how do you get yourself out of LinkedIn Jail. Seems like a good business strategy.

How does Indeed get you all of those great candidates?

The Indeed model built a decade ago was freaking brilliant! Basically, the idea was scrap all the jobs from all the career sites so candidates will have one place to go to search for jobs. No one understood Google SEO at the time, so they scraped the jobs, then bought all the SEO and owned the space.

So, any candidate who was searching for a job on Google the first thing that would come up, always, was an Indeed link. They trained entire generations to search for jobs by going to Indeed. Brilliant!

Now, Google came along eventually and woke up to this and said, “Hey, wait, candidates are searching on Google for things like “Jobs near me” and we are sending them to Indeed for things that aren’t even what they are truly looking for. We can do this better!” Hello, Google for Jobs!

Google for Jobs decided “candidates are the most important thing”. Your Indeed sales rep will tell you this as well, although, they didn’t ever say this until Google for Jobs came along! So, Google changes the game, stops indexing Indeed (which is like a death sentence to companies that rely on Google search traffic), and says we can deliver a better job search for candidates.

So, Indeed is basically a dead man walking, but they have this window of time when we still have the entire world trained to go to Indeed and not Google. So, how do you take advantage of this phenomenon? INDEED JAIL!!! Cut off the non-suspecting companies of their free traffic and charge them money before they realize they don’t really need to do this because Google will give them the traffic they need.

So, what’s Indeed Jail?

Indeed Jail is when Indeed makes the decision to stop scrapping your career site and posting your jobs on Indeed. Almost every company at some point in the past decade has enjoyed a lot of free, organic traffic from having their job posting on Indeed. It was an AWESOME business strategy. It basically followed LinkedIn’s strategy, who followed basic drug dealing strategy.

Get people hooked on your product, then take it away and make them pay if they want it. I don’t say that to be mean! It freaking works really, really well! LinkedIn is a multi-Billion dollar company that got bought by Microsoft.

Indeed Jail is when Indeed stops giving you those free hits! Now, they just don’t take it away for no reason. My reason to be cut off, I was told, was because of a magical, mythical division within Indeed called “Search Quality”. My Indeed Rep didn’t shut me off, no! It was “Search Quality” who shut me off, and my Indeed Rep has absolutely nothing to do with Search Quality. In fact, they run almost as a separate company, locked away in an undisclosed, secret location!

My “Search Quality” issue was I’m a staffing company. An example of my issue is we work with a major employer to fill contract positions, not a position they would hire direct. The company gave us a job description for the contract position, which was basically the exact same JD they use to hire direct. Because the direct employer has priority at Indeed, and my posting was ‘too similar” my ‘search quality’ was bad.

Okay, I’m in Jail, Ouch, that hurts! Help me fix it! 

Let me say, I’m paying and have paid money to Indeed for various products, so it’s not like I’m not a customer. So, when you ask someone you’re paying for help, you expect help. But Indeed has no interest in helping you fix your search quality issue because that would mean you would get the product for free again!

I would love to tell you this is a staffing industry only issue, but it’s not. Little by little, and I have specific examples, corporate Talent Acquisition is also getting hit with ‘search quality’ issues and losing their free traffic from Indeed.

How can that be!?

Believe me, the corporate TA leaders I’m talking to are wondering the same thing. In one example, an Ohio-based employer is hiring hundreds of sales-related positions per year. They don’t use any staffing or RPO vendors, all the work is done in-house for direct positions. They have a big growth initiative so they went from maybe 50 openings to 200 openings, and Indeed cut them off! Because of ‘search quality’, and again, their rep would/could not help them.

I have a feeling this isn’t going to end well for Indeed. Right now they’re flying high! Going to hire thousands of more employees, which makes complete sense, because if you shut everyone off of free traffic, you’ll have a lot of TA pros panicking and buying Indeed products. At least until they discover it continues to cost more for less and less traffic as Google no longer indexes Indeed.

I’ve sent emails to the highest reaches of Indeed, pleading for help, and the only response I got back was from my rep offering to sell me more products!

I explained that I want this to be positive! Show me how to fix me, and I’ll show others how to fix themselves! Along the way, it’s a win/win since the more we understand about the Indeed products and services and feel like a vendor is truly helping us, we (as an industry) will support them!

Crickets!!! Crickets, I say, Chris Hyams!!!

So, what should you do to NOT get yourself in Indeed Jail?  

1. Never pay one dime to Indeed!!!

  • So one thing that has been pretty consistent with everyone I’ve spoken to that got put into Indeed Jail is that they were all (100%) paying customers of Indeed. Almost, like Indeed knew we were willing to pay for traffic, so they put us into jail on purpose! Up until the point of becoming a paid Indeed customer, none of the people I spoke ever had issues with being put in Indeed Jail!

2. Make sure you understand what is ‘bad’ search quality for Indeed. Good luck with this!

3. Enjoy the free traffic while you have it because eventually everyone will be shut off. Drug dealing works because we get addicted. You’re currently addicted to free Indeed traffic. That isn’t a sustainable model for a business.

So, what do you do if you’re already in Indeed Jail? 

1. Understand you’re not alone.

2. Understand that your true reality is you can live without Indeed traffic, and slowly but surely the traffic you get from Google will be greater. So, focus on ensuring your ATS and Jobs are as aligned as possible with the Google Job Schema – it’s super important!

3. Understand if you want more Indeed hits, you better get ready to pay for them from Indeed.

4. Understand Indeed has no vested interested in helping you fix your search quality issue, even if you’re a paid customer because it costs them money.

5. Look at Programmatic Job Advertising tools like: JobAdX, Talroo, Appcast, etc. Increase your posting strategy with sites like ZipRecruiter, CareerBuilder, Monster, LinkedIn, etc.  Invest in your own database with some talent rediscovery tools, use CRM technology, build and nurture your pipelines of talent.

My Offer Still Stands!

Chris Hyams, the President of Indeed, get your team to help fix my stuff and I’ll be your biggest fan in advocating and teaching others how to do right by candidates and by Indeed to make the world a better place. That’s all I ever wanted, for you to just help me. Help a paying customer fix their stuff. But you refused.

#FreeTimSackett

LinkedIn’s Global Recruiting Trends 2018

Each year, over the past few years, I look forward to reviewing LinkedIn’s annual Recruiting Trends report. The 2018 version is no different! It’s sixty pages of insight and case studies and really digs into the hottest trends in recruiting we are all facing. It’s definitely something every TA pro and leader should read.

One reason I like this report is that the data comes from over 8,000 TA pros from an almost perfect cross-section of small, medium, large and enterprise-sized organizations. This is rare. Usually, these types of reports are all enterprise-focused, but LinkedIn works to get each segment to be a quarter of the respondents.

LinkedIn found four main trends across all sized organizations in Recruiting:

  1. Diversity, Inclusion, and Belonging.
  2. Interviewing
  3. Data Analytics
  4. Artificial Intelligence

At first glance, this doesn’t seem very surprising. I don’t think any of us could have thought Diversity could have gotten bigger as a trend, but when you have a current political climate in America like we have, well, diversity has never been more important. Interviewing as a trend seems strange, and it makes me think there’s probably something LI is pushing from a product standpoint. The LI data shows interviewing is a trend because of how it’s evolving in selection.

Data and A.I. are also things that also seem to be solid trends that most TA pros are in the midst of trying to figure out. A.I. is an easy one, it was huge in 2017 and it’s not going away. Data was giant in 2015-16, and every HR tech vendor became a ‘data’ company, but the fact remains most TA leaders and pros still struggle to get their arms around this and the LI data shows this as well.

I read the entire report and took away two really cool ideas:

Diversity and Inclusion are giving way to ‘belonging’. It doesn’t matter that you hired more women or more of whatever it is you needed to look like a United Colors of Benetton ad. If those you hired don’t feel like a part of the organization, you’ll never keep them anyway. 

This level of diversity is really hard. It’s actually easy to check boxes and get to a point where you’ll look politically correct as it relates to the diversity of your employees. It’s super hard to get to a point where people feel like they truly belong. Like they’re home. The LI report gives some great case studies on how organizations are doing this.

TA uses of data are fairly robust, and nowhere to be found where those uses concerned with Days to Fill! (see picture below)

 

#1 – Increase Retention

I’ll scream this from the mountain tops until the day I die! Employee Retention should be owned by Talent Acquisition. HR doesn’t care! If someone leaves, HR processes some paperwork. The real work of replacing that employee falls on TA. HR has no vested interested, in most organizations, to retain employees. TA always does.

The easiest hire TA will ever make is the one they don’t have to make because a good employee didn’t leave.

It’s rare that an organization would place the entire bonus goal on HR around employee retention. If they did, you would see a cultural change that is incredibly positive in terms of how HR works to keep employees. The organizations that have the foresight to do this have really strong cultures.

I love that LI was able to show TA pros and leaders from every size of organization view Retention as the top use of data. It shows that TA pros are understanding the importance of data analytics a very high level. It also shows a major trend that LI kind of skimmed over. In 2018, Retention of talent is critical for organizations. It’s not sexy to report on, but it’s a fact.

Go download the report and check it out!