Category Archives: Social Recruiting

T3 – The Great Facebook Sourcing Hope

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About once a week I have this conversation with a fellow TA/Sourcing Pro:

TA/Sourcing Pro: “Ugh! I hate LinkedIn! If Facebook ever decided to put LinkedIn out of business they could do it overnight!”

Tim: “Yep.”

Okay, usually there’s all kinds of explanation and brainstorming around how we could ‘show’ Facebook how to do this, easily. But, you’ve already heard, or had, this conversation about a thousand times, so I won’t bore you with it again!

My plan is that Facebook does a LinkedIn type reset, but doesn’t screw it up like LinkedIn has. There is a true need for a ‘professional network’, but you can’t turn it into Job Board 2.0 like LI did. How does that help us TA and Sourcing pros? FB could pull this off. 2 billion profiles. They would have virtually everyone, and could attract back the college kids with the potential of company and job matching, by just working with college career placement offices, etc.  LinkedIn started doing this but walked away from it way too early.

FB then makes money off of company pages and postings. Plus, pay per click ads to very specialized groups of candidates that companies would easily pay to get in front of. I’m sure they’re a few other ideas they could make money on, without giving away everything like LI did.

Only about .02% of TA and Sourcing Pros are actually using Facebook to recruit.  None of those people are telling you how, because they’re making money on it, and don’t want you to know! Basically, it’s not how you think.  Almost every great sourcing product to come out has to do with IT sourcing.

It makes sense because that’s where all the cash is, so that’s where all the investment is. Facebook doesn’t play nice with others (let’s face it, they don’t have to), so you see virtually nothing coming out around Facebook sourcing. The reality is, though, you have the ability to Facebook source, by location, by a company name, by gender, etc., but you won’t do it because it means you have to do the heavy lifting.

What is heavy lifting mean? FB will get you about 80% there, but you have to go get the other 20%. There’s no easy ‘InMail’ to bail you out. You might have to search for an email, call into a company, etc. Heavy lifting…

Here’s a Facebook search engine (hat tip to Recruiting God – Steve Levy for sharing this):

https://inteltechniques.com/intel/osint/facebook.htm 

This isn’t the first and only one of these out there, but it’s a good one for sure. In fact, these types of FB search engines started showing up around the exact time FB launched Graph Search, then almost immediately took it down because it was actually too easy to search and find people! People complained FB listened (did you hear that LI?).

So, what’s the FB sourcing gold?  It’s low-end positions, not high-end. The high-end folks (IT, Engineers, etc.) figured out early that putting your title, etc. on FB wasn’t going to get you pimped constantly by recruiters and sourcers.  The lower skilled folks don’t care, because they don’t get non-stop job offers.

I know of a few recruiters making well over six figures, right now, only recruiting lower skilled and/or not your normal technical talent type pros on FB! Technicians, truck drivers, sales people, teachers, nurses, etc. Companies are struggling to find great talent at this level as well, and FB is a goldmine that virtually no one is sourcing.

Check out the search engine above. Connect with Steve Levy. He’s a great dude and one of the good guys in recruiting who is always willing to share his knowledge!

T3 – Recruiting tools from @Sourcecon!

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Sourcecon, one of the premier recruiting conferences on the planet, happened last week. I didn’t attend, but kept up on the action on twitter and on the Sourcecon site. Jeremy Roberts, the editor and director of Sourecon, does an excellent job over there, and I always find great content and ideas.  It’s not just for Sourcing! I mean sourcing is still part of recruiting I think.  I’m not sure, it’s all very confusing…

Anywho. Stacy Zapar did a presentation and shared some cheap/free tools she uses to help her source/recruit better and more effectively, and I wanted to share those because I think two of them are ones anyone in recruiting can take advantage of:

1. Email Hunter – is the easiest way to find professional email addresses. Give a domain name and get the list of all the emails related to it found on the internet. I can imagine a thousand ways to use this, but one of the best has to be raiding a competitor!  Can you imagine if you’re GM? All you have to do is put in ford.com and Bam! You have every address on the web of folks with a ford.com email address.

There’s a free version for a single user with limited searches, but you can also get a paid version which is still fairly inexpensive, and they have a Chrome extension as well.

2. YouCanBookMe – Which is a booking software that integrates with your Google or iCloud calendar. This makes getting candidate screens and phone interviews set up super easy.  You just send them a link and they pick what works for them in your calendar which you can personalize to what schedule you want to offer.  This makes the go-between dance a thing of the past!

Again, YouCanBookMe has a free version you can use by yourself, or you can pay a little and get some premium benefits.

These aren’t the normal big recruiting and HR software’s that I normally highlight, but these are two the ‘inside’ secret type of tools that real recruiters and sourcers are using each and every day to make their jobs easier.

I think so many recruiting pros get intimidated by Sourcecon.  You have people talking about stuff you can’t even comprehend. The reality is, at every conference you’re going to have your 1%ers, those folks who are totally geeked out by technology and the profession.  That’s cool, I love all of those folks. They are the ones leading the profession.  But you also have the other 99%ers. The real folks like Stacy, who will give you real tools and ideas that we all can use.

T3 – Talent Tech Tuesday – is a weekly series here at The Project to educate and inform everyone who stops by on a daily/weekly basis on some great recruiting and sourcing technologies that are on the market.  None of the companies who I highlight are paying me for this promotion.  There are so many really cool things going on in the tech space and I wanted to educate myself and share what I find.  If you want to be on T3 – send me a note.

The Life Span of a Crappy Recruiter!

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I have to give credit where credit is due, and Aerotek is the one that originally discovered how long it takes to figure out you suck as a recruiter! It’s right around 9-14 months.  If you’ve spent 13 minutes in Talent Acquisition on either the corporate or agency side, you’ve seen a ton of these resumes.

Just having recruiting experience, especially IT or Technical, can guarantee you a recruiting career for at least ten years or more, even if you are completely awful at recruiting! As a President of a recruiting firm, and someone who has run corporate TA shops for years, I see these candidates come across my desk on a weekly basis:

They look like this:

1. First Recruiting job right out of college, working for a big agency recruiting sweatshop – this position lasts 9-12 months. They left because “they didn’t agree with the management style of said agency”. The truth is they weren’t meeting their goals, but we give them a pass because these sweatshops are churn and burn.

2. The next gig is usually another agency or small corporate recruitment gig. This one usually lasts under 9 months. It’s more of the same, they couldn’t do it the first time, what makes you think they’ll do it for you!?

3. Now, if they’re smart, they jumped from the second gig before getting fired to a very large corporate gig where they have so many recruiters they truly have no idea what they actually do, this will buy you at least 24 months before you’re discovered as a recruiting fraud. In these big organizations you don’t even recruit, just post and pray, anyway, so you should be able to survive.

4. Big organizations finally figured out you’re worthless, but you now know the game, so you leveraged this big corporate name on your resume into your next gig, this time as a senior recruiter, with another big firm who wants you to sell out your last firm and all their recruiting secret. The big secret is, you have no idea, and the last big org gig you had, well, they had no idea.  Once you run out of fake secrets to share, you’ll be kicked to the curb, so start looking for a recruiting manager gig in about 18 months.

5. You jump at the first recruitment manager gig you’re offered. Mid-sized firm, who loves your big company experience and can’t wait for your to save them from themselves. They have super high expectations on what you’re going to do for them, this is not good for you, remember, you suck at recruiting! You’re gone in 9 months.

6. Welcome back to the agency world! You will now bounce around these companies for a while, selling the fact you have ‘contacts’ at big companies of which agency owners want to get into. You’re now 8-10 years into your Recruiting career, and you’re an awful, crappy recruiter.

If you’re truly lucky as a crappy recruiter you’ll fall into some recruiting gig with a college or university or some other sort of fake, non-profit. Those are like wastelands for crappy recruiters. Absolutely no expectations that you’ll do anything of value, just show up, collect a check and follow a process. It’s never your fault, and hey, they don’t want you to move to fast anyway!

Beware TA leaders. There’s a reason a recruiter has had 4 – 6+ jobs in ten years, and it’s not because they’re good at recruiting! The best recruiters don’t move around because they’re so valuable the organizations they work for won’t let them leave! If you’re crappy, people are hoping you leave! Please take your crappy recruiting skills to our competition!

 

The #1 Way You Can Tell Recruiting In NOT Important to Your Executives

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I had a recruiting leader reach out to me recently and ask for help.  They had some critical positions they needed to fill but weren’t having any success.  The executives were all over her to get her team to fill these positions.  The success of the company depended on it!

You feel her, right?  We’ve all been there at one point or another in our careers.

She was looking for some advice about what they could do, because they tried everything, and she was at wits end. This exchange was through email, so the first thing I did was what I usually do. First, I check her LinkedIn profile to check her background. She was solid, good recruiting experience, good companies. Then, I check the company’s career site.

This is where I find most companies and ‘we’ve done everything’ start to fall down.

Nowhere on the first page of the company web page could you find a link to “Careers” or “Jobs” or “Positions”. Nowhere! Not at the top, not at the bottom. You could click on anything on their home page to get to what jobs they actually had open.

But, I’m a pro. So are you. We know exactly where it’s at. Click on “About” or “About Us”. Then scroll down to “Careers” and click on that. Then go through another click or three and you’ll actually find the jobs they have open and “desperately” need to fill.

I sent a message back and we set up a call. The first thing I said was you need to have some sort of link or button or something on the home page where people can access your open jobs with one-click. “I’ve tried getting that changed, but the executive in charge of the website (marketing) refuses to add it.”  You need to go above that person’s head, and actually bring the executive who has the open jobs and explain to the CEO why this has to change.

“Yeah, but even then, this isn’t going to fill our jobs.” You know, you’re probably right, this one thing won’t fill your jobs, but this is indicative of how your executives don’t support recruiting in your organization. If your executives won’t allow you to make this one simple change, which is a clear best practice in every industry, they don’t truly care about filling these jobs.

Having your “Careers” site link under the “About Us” tab on the home page of your web page screams you have no idea what you’re doing in recruitment. Having executives that refuse you to move it, shows you they don’t care about recruiting.  It’s really simple, and always 100% true.

Interviewing for a new Recruitment leadership position? Take a look at how easy it is to find jobs with the company. If it takes forever, ask in your interview how easy it will be for you to immediately change this. The answer you get will tell you everything you need want to know about taking this job or not.

Having your career site linked under “About Us” on your home page is the #1 way you can tell if executives support recruiting or not in a company.

Walking Dead: Reviving Your Talent Networks!

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You have a bunch of zombies surrounding your career website right now, and you don’t even know it.

They stumble around and look at your content, lurk at your jobs and then just stumble away when they don’t find anything to take a bite out of. Well, the folks at FOT and Smashfly are here to help you turn those zombies into real-life candidates by reviving the talent networks you probably don’t even know you have.

Who said zombies can’t turn back to real live viable candidates?! Not us, because the FOT crew knows how, and we’re going to show you, too. Join us on February 24 at 2pm EST and we’ll give you the following goods:

  • Show you the difference between a Talent Network and a Talent Community. We’ll give you ways to build your talent network into active pools of great candidates. By using and developing talent networks, you’re letting those zombies hanging out around your career site tell you “I’m next…” “Pick me…”, making it super easy to identify your next victim!
  • Help you develop a Talent Network Strategy that lasts, with little effort from your team to keep it going. The biggest problem we all face is we just don’t have enough capacity to do more. Talent networks give you the more— without the work. We’ll show you how.
  • Show you 5 ways the best companies are engaging their Talent Networks to make real placements.We won’t just tell you the ways, we’re going to hear about straight from a Talent Pro who is using these now to successfully hire and fill position within her company.  The good, the bad, the dead. You’re going to hear it all!
  • Give you 3 things you can do with candidate contact information before they even apply to your company. Talent pools aren’t about the apply, they’re about getting you to apply. Some zombies are ready to eat, some are just milling around being zombies. What do you do when potential candidates aren’t ready to eat? We’ve got the answer.
  • Provide insight to how you can measure the success of your talent networks. By now we know none of this matters if we can’t back it up with measurable data that proves it works. Talent networks, and the data you get from them, will give you a ton of insight to what is working in your Talent shop and what might need some tweaking.

Don’t let your time get “eaten” up by a bunch of zombie candidates who will never fill the needs your company has. Learn how to build great talent networks that will give you real live placements, with less effort than you ever thought imaginable. It’s time to fight back and win against your walking dead applicant pool!

Come join the FOT Zombie Hunting crew on February 24 at 2pm EST and learn how you can implement and take your talent networks to the next level!

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Recruiters – Have You Figured Out Snapchat? You better…

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I’ll be the first to say, I don’t currently use Snapchat.  My sons do. In fact, they use it constantly. So, do their friends. Teens and College students are using Snapchat to communicate with each other in a major way, and you are starting to see major stars and athletes join as well. Unless you have kids from the ages of 12-22, you probably have no idea what Snapchat even is.

Why should you care? Check out this chart:

Screen Shot 2016-02-03 at 8.17.52 AM

 

Two years ago the use of Snapchat didn’t even register. In the spring of 2015, it was 13%. What do you think it’s right now? My guess is over 25%, maybe even more!

This isn’t necessarily about recruiting on Snapchat. Although, I know some folks will do this and find a way to be successful in some certain areas. Most of won’t.

Understanding and using Snapchat is about knowing how the talent you want to recruit likes to communicate. It’s about building your brand on a communication channel of your target audience.  You can dismiss it, but your competition probably won’t.

Another interesting thing about the chart is the dramatic shift from teens out of Facebook.  We’ve seen this in the industry for a while. As Mom and Grandma jumped on Facebook, the kids jumped off in a major way!  I suspect, and we’ll eventually see the data to support this, is that when they stop being kids, those kids will come back! Either way, Facebook is still an important tool to understand as well, because we recruit more than young adults!

Check out this tutorial on Snapchat to see what it’s all about:

Also, check out this great piece by SocialTalent on How to Use Snapchat to Recruit.

T3 – Beamery @BeameryHQ

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This week on T3 I’m reviewing the recruitment marketing platform Beamery. Beamery is fairly new to the market being launched in 2014, and jumping into the hottest sector in HR and Talent technology: CRM, recruitment marketing, recruitment automation. They are carving out space by billing themselves as candidate engagement software, knowing almost every company in the world is concerned with candidate experience.

Beamery records and helps you track every single candidate that engages with you and your career site, whether they apply or not. That is important because a solid 70% of those people coming to your site will never apply, but if continue to engage them, you’ll get many to eventually apply.  Beamery’s strength is creating an inbound marketing machine for your recruiting department.

You can develop unlimited talent pools by whatever criteria you select, and engage each pool of candidates differently based on how you decide. The talent pool management, built on machine learning, is definitely a powerful piece of what Beamery delivers.  Beamery integrates with your ATS and is already partnered with Greenhouse.io, one of the hottest new ATS products on the market.

5 Things I really like about Beamery:

1. Beamery has integrated Candidate Experience surveys into their platform, that you can automate to be sent at a certain point within your process, manually push, change by position, etc. All the analytics are then put together on the backend within Beamery analytics engine. This is something not all recruitment marketing plays have right now.

2. Beamery uses predictive analytics for automated followups based on algorithms they have developed.  This truly helps recruiters stay onto of what’s important, and helps them not to forget. It’s a classic recruiting weakness because so many of us end up putting out fires, and we forget about a possible great candidate from a few days ago. Beamery automatically reminds you to follow up.

3. Their email sync with outlook and google is very powerful. One problem every recruiting shop has is getting information from email strings to where it needs to be within a system of record. Beamery uses machine learning to pull any email communication between recruiters and candidates in automatically, without the recruiter having to do anything.

4. Like many of the Recruitment CRM software, Beamery also does unlimited landing pages for jobs, events, etc. Allows to push simple calls to action to build talent pools and easily moves these pools back into your ATS. They also allow one-click action by candidates to engage with you by sharing any kind of social profile – Facebook, LinkedIn, Github, Google profile, etc.

5. Beamery is the first platform I’ve seen that truly has separated the function of Sourcer and Recruiter – working to define that Sourcers use Beamery, Recruiters use the ATS, and they’ve built a workflow to help organizations really build out this practice. For large organizations that have both functions, this will really help define the roles for your team.

I really liked Beamery’s technology and ease of use. Clearly, recruitment CRM software is for more sophisticated recruitment shops, who work in competitive marketplaces. That doesn’t mean just technology jobs. Finding Truck Drivers, Machinist and Retail Managers are super competitive! But you have to want to embrace the technology to help you reach your goals.

Beamery has a great introductory price point for 1-5 seats, and will work with you on enterprise pricing. I was shocked at how low of a cost a SMB shop could get into this software! Check them out, Beamery is well worth a demo.

T3 – Talent Tech Tuesday – is a weekly series here at The Project to educate and inform everyone who stops by on a daily/weekly basis on some great recruiting and sourcing technologies that are on the market.  None of the companies who I highlight are paying me for this promotion.  There are so many really cool things going on in the tech space and I wanted to educate myself and share what I find.  If you want to be on T3 – send me a note.

T3 – SwitchApp @GetSwitch

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This week on T3 I review the new “Tinder” for job search app called SwitchApp.  SwitchApp is a completely mobile job search app for candidates and companies to help match them together.  It’s basically a marketplace for passive job seekers, where they can ‘swipe’ right if they are interested in a job, and a notification will go to the company of the interest.

Swipe left, and the company doesn’t get notified. For you Tinder users, you’ll get this. Obviously, to make all of this happen a job seeker first must download SwitchApp to their Apple or Android device and set up a profile. They can create a profile easily by linking their LinkedIn or Facebook profile, or filling it out manually. The profile is automatically set to anonymous, and any company on your profile will not be able to view your profile.

Swipe’s job matching algorithm then goes to work showing the jobs that the job seeker is eligible to see based on Switch’s matching criteria. If a job seeker is matched to the job, the organization can ‘like’ it to show their interest.  Then it’s up to the job seeker to decide if they’re interested. Right now, 47% of candidates matched by Switch and shown to companies are ‘liked’ by the company.

SwitchApp allows companies to post position with a structured data job posting. Basically, a company will input all of the skills they need for the position, title, location, salary range, etc. The matching technology does the rest. SwitchApp does not allow companies to ‘search’ the database of job seekers and contact anyone they want, there must be a match to make the magic happen!

Current users of the app actually love the fact that there is no searching taking place. Just post the job and see if matches come back. It eliminates much of the traditional noise you get from postings and having so many people apply that aren’t close to what you’re looking for. With SwitchApp you only get pinged when a candidate matches the criteria you put into your posting.

SwitchApp is currently free for employers to try out and use.  Primarily, it’s only going to work in New York and San Francisco (the Bay Area), because that’s where it’s being tested and launched first.  It’s not only for tech hires, the app also has finance, advertising and other business-related professions they are targeting.

It’s free. Give it a try if you’re out in those areas and looking for talent, many companies have already made hires. Eventually, Switch is going to be charging employers for usage, so it’s best to try it out now before that kicks in sometime this year.

T3 – Talent Tech Tuesday – is a weekly series here at The Project to educate and inform everyone who stops by on a daily/weekly basis on some great recruiting and sourcing technologies that are on the market.  None of the companies who I highlight are paying me for this promotion.  There are so many really cool things going on in the tech space and I wanted to educate myself and share what I find.  If you want to be on T3 – send me a note.

It’s Tim Sackett Day! Celebrating Michael Kelemen aka the Recruiting Animal @Animal

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January 23, 2012 my friends made that day forever be known as Tim Sackett Day!  By January 23, 2013, those same friends thought I couldn’t take another day of celebration and honor, and decided to honor another individual but still call it Tim Sackett Day! Last year on Tim Sackett Day we honored the great Victorio Milian! So, welcome to the 5th Annual Tim Sackett Day celebration!

This year we are celebrating our first Canadian on Tim Sackett Day, the Recruiting Animal, Michael Kelemen.

I have to say when the Tim Sackett Day committee first brought up Animal’s name, I wasn’t very happy.  I think Animal is basically an asshole.  That’s when the committee reminded me that I’m basically an asshole, and it’s why I was honored to begin with.  They had a very good point.

For those who don’t know Animal, he’s original to say the least.  He took recruiting and a morning zoo radio show schtick and pushed the recruiting conversation into areas no one else would ever take it.  Not me. Not Punk Rock, Laurie Ruettimann. Not anyone in our space. He says what we all think, but are afraid to say.

So, why do I think he’s an asshole?

Animal invited me on his radio show and warned me, he doesn’t pull any punches.  He was going to come at me and challenge me about how I thought about recruiting, and wanted me to back up how I thought with very specific examples.  It ended up being Animal yelling at me for thirty minutes. Here’s the show – take a listen for yourself.

In hindsight, I wasn’t ready for the Animal show.  Animal wants controversy and conflict. It makes good radio. I didn’t bring that. I also didn’t bring a set of boobs which would have helped since Animal yells way less at the ladies on his show! He’ll disagree with that last statement, which is Animal he mostly disagrees with all statements. Laurie Ruettimann claims he’s a Teddy Bear, but she has boobs, so I discount her opinion on Animal.

Why do I think Animal is the perfect person to honor on Tim Sackett Day?

Animal loves the recruiting industry. Agree with him, disagree with him, he has an extreme passion for our profession. You have to respect that! He’s been doing this since 2004!  I didn’t even start writing for Fistful of Talent until 2008!  He basically paved the way for all of us that write and speak about recruiting in the social space.

Animal calls a spade a spade.  What he really wants is for our industry to share the great stuff, and call out the bullshit. He’s like a bullshit cop. When all these people were out three or four years ago talking about how great talent communities were, he was the first to call them out and ask them to prove it. You know what you don’t hear about anymore? Talent communities.

I think my friend John Nykolaiszyn said it best the very first time I met him (to his defense it was after a few glasses of wine):

“Tim Sackett!? Fuck you! Fuck You! Fuck You!…I love you!”

John hated that my writing challenged things he truly believed in, but also loved the fact that I made him think about things in a different way. 

That, in a nutshell, is Animal. He challenges everyone to think about what we are truly doing and saying.

Please join me in celebrating the Recruiting Animal, Michael Kelemen today! Catch him on Twitter @Animal (getting “Animal” as your twitter name also shows how far in front of the game he is!), also his website and radio show: Recruiting Animal 

T3 – SmashFly

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SmashFly.  Wierd name, really great technology for ‘Pre-Applicant’ engagement.  Basically, SmashFly is a company that will make your recruitment marketing really work. No, not that flyer you made yourself with clipart. Real honest to goodness big boy and big girl marketing, for talent acquisition.

When most people think about recruiting, sourcing, etc. There is really little thought put into talent attraction.  Wait, you mean we just don’t post jobs and candidates magically appear!?! Nope, they don’t. That’s why your hiring managers hate you!

We love to talk about ‘Talent Communities’ and ‘Talent Pools’ but few of us really know how to actively engage these, and even if you do know how, you don’t have the tool. This is where SmashFly comes in.  Most companies now probably have something like a CRM (Customer Candidate Relationship Management) tool.  It might be baked into your ATS, or it’s something like Avature. You might use tools like Jobs2Web, Work4 or TweetMyJobs.  These are all great ‘bolt-on’ type of tools that will do some of what Smashfly does.  The difference being Smashfly isn’t disjointed, it’s end-to-end recruitment marketing in one box. Job Distribution, SEO, Career Site, Talent Networks, CRM, Mobile, Employee Referral Programs and Social.

Don’t underestimate the value in bringing all these disparate solutions into one platform, the data is unbelievable!  SmashFly has the coolest analytics in sourcing that I’ve seen. You get real-time looks into candidate pipelines, their status and sourcing performance.  Recruitment funnels by source, and where your internal roadblocks are! A full dashboard that will show you exactly which recruitment marketing initiatives are providing the most applicants, most qualified candidates and the most hires.  It was really cool to see how many times the program bringing in the most applicants, isn’t your best for quality of hire, but we keep funneling money to these programs!

Companies that use someone like SmashFly are usually large mid-market to enterprise type employers.  You’ll be hiring hundreds, if not, thousands of hires per year. You are already use to spending hundreds of thousands, if not millions, in recruitment marketing annually already.  Smashfly will make this money work a lot better for you. A system like this pays for itself, year one, easily.

5 Things I like about SmashFly:

1. Unlimited landing pages.  Guess what?  Candidates like to feel special. Creating a website landing page just for a certain job or candidate makes them feel special. With Smashfly you can have a separate landing page for every job!  You could create a landing page for a specific candidate you want “Tim’s Job Page”. Go crazy!  They literally made one for me, in about 30 seconds.  Your entire sourcing and recruiting team will be able to do these easily and all will match your branding and be connected to all systems. Seamless. No extra cost.

2. Ability to Engage and Disengage automatically. Getting ready to make an offer to a great candidate and all of sudden your CRM sends them an email about another position!? Ugh! That’s embarrassing. SmashFly’s system knows where a candidate is in your workflow and will disengage them automatically without you doing anything, and re-engage if that status changes and you need to again!

3. Full Control over Brand, Messaging across all channels (job ads, career sites, social, email campaigns, etc.). Want to change some messaging for a program on your career site, it will go across the platform everywhere else as well, or not, depending on how you want it. You create it when and where you want.

4. Complete Visibility through Analytics.  It fully integrates with your ATS, so you get end-to-end analytics like nothing you have seen prior. It’s an agnostic platform so it will give you the real scoop and evaluate all channels and media to show you what is really working, and what is not!

5. Marketing automation for recruiting.  Talent acquisition shops hate working with their internal marketing departments, because you’re never the priority. A system like Smashfly puts you back in control in to focus on the technologies and tools that can help you consistently and predictably attract qualified candidates.

It’s a really great tool, so powerful.  Check them out, it will not be a waste of your time (Demo)!

T3 – Talent Tech Tuesday – is a weekly series here at The Project to educate and inform everyone who stops by on a daily/weekly basis on some great recruiting and sourcing technologies that are on the market.  None of the companies who I highlight are paying me for this promotion.  There are so many really cool things going on in the space and I wanted to educate myself and share what I find.  If you want to be T3 – send me a note.