Category Archives: Sourcing

7 Words Mathematically Proven To Get You More Hires!

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Wired recently worked with OkCupid and Match.com to find out which words were used on the most popular dating profiles on their sites.  Millions of data points were done for this data analysis and they came up with the most popular 1000 words.  What they came up with were the exact words to use in your profile descriptions to get the most clicks.  I’m going to take this one step further and say if these words attract singles to another single, I’m quite certain they would attract a job seeker to a job.  My theory being singles are also job seekers.  Okay, I hear you, just because some words might attract one person to another person doesn’t mean those same words will attract a person to a job – but it might.

It is my belief that we can totally re-write Job Descriptions in a way that is a lot less HR’ish, and much more real, which will make more people want to work in the jobs you have.  My good friend, Kris Dunn, is a master at this over at Kinetix (click through to see some of KD’s work). Here is another one I put together when I was hiring a Recruiter for my staff.   The positive is, it lets us in HR get our ‘creative on’.

Let ‘s give it a shot. I’ll give you 7 categories of words that were mathematically proven to get more dates hires:

1. Active Words: Yoga, Surfing, Surf, hiking, athlete, etc. These words were popular because people want to be associated with things that are good for them. Do you highlight active things you do at your organization in your job descriptions?

2. Pop Culture Words: 30 Rock, The Great Gatsby, Homeland, Arrested Development, The Matrix, The Big Bang Theory, The Hunger Games, etc.  People want to work with an organization that has a personality.  Pop culture references in your JD give you a personality.

3. Music Words: (FYI – some of these could also be considered Pop Culture) – Radiohead, Nirvana, live music, guitar, instruments, etc .Does your organization have a musical preference? Why not?  Maybe you’re a little country, maybe you’re a little rock and roll, either way, it’s alright to let candidates know!

4. Calm Words: Ocean, meditation, beach, trust, respect, enjoy, planning, dedication, openness, etc. Words that project a feeling of safety and security. In today’s employment marketplace, don’t discount the value of your jobs based on how calm and secure the work is.  Anxiety is at an all-time high.  Having the ability to say “we’ve never laid off in our history!” could pay you huge dividends.

5. Food Words: Chocolate, cooking, foodie, pizza, sushi, breakfast, etc. Food is a gathering and sharing point in most cultures.  If you do food related things in your work environment it brings all of your people together. Everyone eats. Not everyone will do Yoga or want to watch movies.  Chili cook-offs, company happy hours, Donut Fridays, etc.

6. Descriptive Words: Creative, motivated, confident, driven, passion, awareness, etc. Most HR pros see JDs as a means to an end.  They’re a legal necessity.  We should be looking at them as mini-commercials for our jobs.  I would love to see a company go full video JD – nothing written, just watch our Job Description. 60 seconds of someone telling you what this job is.

7. Spontaneous Words: Tattoos, F*ck, wasted, kissing, puppies, sucking, lucky, etc.  Words that most people would never expect to see in a JD.  This word has absolutely no usefulness in a JD – that’s exactly why we put it in there.  It might not attract an older conservative candidate, but it might be just what a newer generation is looking for.

I’ve never met a senior executive that had a problem with any job description I wanted to write – not matter how bland or how crazy.  That being the case, why do we continue to write JDs that put people to sleep?

 

 

 

How Technology Saved Recruiting

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This is a rebuttal post to an article on Forbes.com by Liz Ryan titled “How Technology Killed Recruiting“.  For those of you who don’t Liz she is a media personality who use to work in HR back in 1997 for Fortune 500 companies, which might speak to her viewpoints about recruiting and technology.  Liz writes a ton of HR and Recruiting type articles for publications that wouldn’t give me the time of day (Forbes, Huffington Post, Harvard Business Review, etc.), so clearly she is respected.  That is why I decided to react to her article.  She has a huge stage and gets thousands of clicks, so I was perplexed at this attack on corporate recruiting that really has no true basis in 2014.

Liz feels that Applicant Tracking Systems (ATS) have killed recruiting.  She feels all corporate recruiters do is set a never-ending string of hoops for applicants to jump through, until they are eventually lost in the black hole of a corporate recruiting abyss.  I do think this thought process has merit, 10-15 years ago.  When ATS software first came onto the market they were clearly selling to the corporate HR marketplace.  I can clearly remember sitting in process meetings with ATS vendors and having them show us (corporate HR) how they could make our life easier.  Need more screening of applicants? No problem we can put them through the ropes and only the best will get through!  Then they show you a process flow chart with 67 steps and the rest was history – Liz’s story above.

Today, ATS vendors look at the process completely different (Note: I don’t sell ATS software now, or ever! But I have purchased and implemented 5 systems in my career.).  Now, corporate HR needs the ATS to provide talent fast.  It’s about fewer clicks – how does an applicant let you know they have interest in “1” step, not 67.  Once the talent is ‘sourced’, corporate recruiting can then take them through as many filters as needed to ensure a great hire is made.  This is fairly common practice in the last 10 years of ATS implementations.  Can you still find companies that don’t get this? Yes.  But it’s not the norm in corporate recruiting with today’s ATS. Dare I say ATS vendors asked to set up a 67 step process would probably back out of the deal and refer that customer to their competition, because that will not be a customer you will ever make happy!

Here is why Liz and those who support her argument still carry around this notion of an ATS being a ‘black hole’ for your resume (BTW – I’m wondering when the last time Liz even applied for a job online?).  Candidates make excuses when they are not chosen.  “I applied! And I was perfect for ‘that’ job! But I never heard back.”  I know this because I’ve been the leader of corporate recruiting departments in the last 10 years.  I’ve heard this exact line coming from the cousin of our CEO.  I then had to show our CEO, in fact, three carefully crafted communications that his cousin received from our ATS system as the hiring processes proceeded over two weeks.

Technology hasn’t killed recruiting.  Technology has decreased the time it takes HR to recruit great talent. Technology has increased our retention rates and decreased new hire turnover by giving us better data on which to base our hiring decisions.  Technology has allowed recruiting to be brand ambassadors to our organizations. Technology has allowed most corporate recruiting departments to do ten times more, with the exact same staff it had 10 years ago.  Technology has allowed our employees to be an integral part of our recruiting function by automating employee referral programs. Technology has increased applicant response times by showing us exactly who in our organizations is holding up the process.  Technology has allowed us to fish in candidate pools that, previously, were never possible. Technology moved recruitment out of HR and into one of the most valuable functions an organization can have.

If people are your most important resource.  Your organizations ability to recruit talent, becomes critical to your organizations success. Technology help do that for recruiting. But I don’t write for Forbes, so what do I know.

 

3 Things Parking Lots Can Teach HR

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I read an article last week and found out Parking Lots have their own industry! Just like Healthcare, Banking, Automotive, etc. Parking lots are big business around the world.  I live in a small town in Michigan, the only time we have a parking problem is one weekend in August when we have the annual Ox Roast.  The carneys come to town, we fire off explosives and we eat Ox. God Bless America!

If you live in a big city, you probably get to deal with the parking lot industry on a daily basis. Like most industries Parking is finding ways to use technology to make themselves more profitable and more efficient.  From PandoDaily:

According to a 2011 IBM survey, drivers globally spend an average of nearly 20 minutes per trip in pursuit of a parking space. Despite this colossal waste of time, the concept of pre-booking parking prior to arriving at a destination is still nascent. Most people continue to drive around searching for a spot, either on-street or off-street, typically unaware of what parking inventory is available to them. In a perfect world, they would not only know what spots are available at any given time, but also be able to compare the price, location and amenities of those available spots, to find the one that suits them best…

Over the next few years, parking will undergo a shift that will be a tipping point for the industry.  Some of the changes we may see include a single source solution that combines off-street and on-street parking availability at the time you need it. Or it may include urban mobility solutions that will focus on getting consumers from point A to point B to point C, whether that involves taking a car, public transit, biking, or walking. Parking facilities will also integrate relatively low-cost technology solutions to streamline and better the customer experience through the smartphone and the connected car. Lastly, demand-based pricing will become a tenet to parking, maximizing revenue by matching driver to the right space at the right time at the right facility.

1. On Demand Talent – Parking lots have figured out that you don’t need all parking spaces all the time.  You usually need them for peak times, and then they stay unfilled for most of the other times. Example: Monday through Friday 8am to 5pm will be at or close to 100% full, while Saturday and Sunday will remain mostly empty.  HR, especially in the US, will eventually have to decide do we really need all these employees all the time, or just during peak times.  Billions of profitable dollars are wasted hanging onto employees that organizations don’t need all the time.  European markets already use far more numbers of contractors to help with this problem. The US market is slow to adopt, mainly do to historical hiring practices.

2. True Pay for Performance. Parking figured out if you want the spot right next to the stairs or elevator, versus one all the way on the back of the parking deck, certain people will pay more for this space.  Organizations should be willing to truly pay more for better, measurable talent.  HR is a major roadblock to this, maintaining a banded compensation system that does not truly reward the best talent.  Not the best talent you have, but the best talent in the market.  Those few employees who can truly make a difference as an individual contributor.

3. Talent Sharing – Parking lots have figured out if they work together in reporting open spaces, their customer base will benefit and ultimately they will benefit.  Why don’t we share employees across like minded work?  Because in HR we are to lazy on how to figure this out.  But if my building is right next door to another company and we both have a need for developers, why couldn’t we share these skills?  It would take work to make it work from a legal, pay and benefits standpoint, but it isn’t something that can’t be done.

 

It’s Tim Sackett Day – Celebrating Kelly Dingee!

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January 23, 2012 my friends made that day forever be known as Tim Sackett Day!  By January 23, 2013 those same friends thought I couldn’t take another day of celebration and honor, and decided to honor another individual but still call it Tim Sackett Day!  So, last year we honored the great Paul Hebert!

Tim Sackett Day is about honoring and giving respect to fellow HR and Talent Pros that we don’t think get enough respect.  They are wicked smart.  Great at their profession.  Helpful towards others.  Really, just good all around people, we think you should know more about.  Yes, everything I’m not!  Laurie’s original goal was to introduce our little HR and Talent social world to people they might not know, but really should.

That’s why I’m excited on this day, January 23, 2014 for Tim Sackett Day, we are honoring Kelly Dingee!  (Pronounced Din Gee like a dirty window, not Dinghy like a small boat or silly person) You might know her as @SourcerKelly on the Twitters, or that super cool chick out of Washington D.C. who is the Recruiting Manager at Staffing Advisors.  I know her as a peer and colleague from Fistful of Talent.

If I grow up to be a lady, I would want to be Kelly!  Great Talent Pro.  Helpful as can be. Funny. Great Mom.

Behind the scenes I tell Kelly this probably 3-4 times per year – ‘I Love Your Writing’.  Kelly teaches me more in a year than anyone else in the industry.  I don’t think I can ever thank her enough for that.  We both are in the staffing game so she speaks my language, and she knows my problems, and she usually has really good ways to solve all of my roadblocks.

If anyone should have their own day, it’s Kelly!  She would never ask for it, or feel she deserves it, but she does.

Please send Kelly a note on Facebook, or Twitter, or LinkedIn  – where ever you like to hang and congratulate her on being named the 2014 Tim Sackett Day honoree!

 

Job Seekers Still Mostly Offline!

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I was sent some research recently from Whale Path, a business research company, that was looking at how employers really find their employees.  What they found might surprise many within the Talent Acquisition space.  Their research found that a majority of employees under the medium U.S. wage scale (around $50k per year) actually found their jobs offline!

Does this jive with your hiring?

Here are some of the actual stats from their research:

– Only 7% of jobs paying $25 per hour or less are filled through online sources

– Personal referrals account for 46% of hires for positions paying less than U.S. median income, up from 41% in 2008

– Craigslist was cited by more than half of businesses as a low-cost resource for finding employees.

We tend to believe everyone is online.  We then believe since they are online, they must be looking for jobs online.  Do you know why you believe this?You’ve been told to believe this, over, and over, and over, through great marketing by companies who are selling online hiring solutions.  We see Monster.com and CareerBuilder ads on the Superbowl.  We are bombarded with emails daily about easy, fast ,cheap hiring solutions.  We see constant media reports about the growth of LinkedIn.  We are told everyone will be searching for a job on their phone, you MUST have a mobile solution. Yet, we don’t actually know anyone personally who applied and got a job on their phone.  We are conditioned to believe everyone must be searching for a job online.  Marketing is so strong, you don’t even know it’s happening to you.

But they aren’t.  At least millions and millions and millions of our potential employees aren’t searching for job online.

They’re finding jobs like your grandparents found jobs.  They are networking, they’re letting their friends and family know they’re looking, they’re letting the members of their church and synagogue know they’re looking, they’re letting their bowling buddies know they’re looking.  Eventually, someone refers them to a job, and they get hired.  We tend to thing we’re all just trying to hire professionals for $100K jobs, but we aren’t.  Most of the hiring done in the U.S. is for positions under $50K, and most of your budget is being spent on tools that don’t attract these individuals.  Individuals that don’t need a resume, they just need to fill out an application, because they have people who will vouch for their skills.

Interesting research, much of it we don’t normally focus on.  What are you spending your hiring budget on today?

How To Pay A Headhunting Fee in 15 Easy Steps

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I hear statements like this all the time: ‘Ugh, I don’t want to pay a headhunting fee!’ I know this is because corporate HR folks think that it’s really hard to do, but I’m hear to show you that it isn’t hard!  In fact, in 15 easy steps, I’ll show you how you can do this all the time!

Here are the 15 Easy Steps in Paying a Headhunting Fee:

1. Post all of your jobs and wait for applications/resumes to come into your email and/or ATS.

2. Weed out as many candidates as possible for stuff that doesn’t really matter, like: too many jobs, not enough time at a job, going to the ‘wrong’ school or not high enough GPA, working for a company that was too big or too small, making a grammatical error on the resume, not living in the ‘right’ area, etc.

3. Email the few candidates you have left with a message about their interest level and make them fill out stuff like applications and questionnaires to be considered for the next step.

4. Wait for email replies.

5. Send the 2 that reply as your ‘best candidates’ onto the hiring manager. 7 others reply after, ignore these, they weren’t quick enough to be the ‘best’ candidates.

6. Don’t follow up with the hiring manager on the two candidates you sent.  If she is interested, she’ll get back to you.

7. Don’t respond to candidates following up looking for feedback on next steps, you want to keep the power position in this arrangement.

8. Send another email to hiring manager after two weeks looking for feedback on original candidates you sent.  Hiring manager won’t like the two, wants more candidates.  You go out and see who else has posted for the position in the past week (forget about those other 7 who first applied, they are old by now).  Send 5 additional emails to the new candidates. 1 replies. Send to hiring manager.

9. Let Hiring Managers return calls go to voice mail, you know they just want to complain about the quality and lack of candidates. Call her back end of business tomorrow. She’s already gone for the day.

10. Hiring manager comes to your office. Crap. They caught you. You tell the manager you’ve been working non-stop on their opening, the three candidates are the best you can come up with.

11. Hiring manager goes back to their office. I call your hiring manager.  She tells me she can’t get any good candidates.

12. Hiring Manager sets up their own interviews.  Three days later, if not sooner, I send your hiring manager 5 candidates all capable of doing the job.  I call your hiring manager to highlight two of the candidates who I feel would be the best fit for your organization.

13. Hiring manager picks a favorite from the great interviews they just had.  I’ve pre-closed both on an offer, so I’m what they call in the business, a ‘sure-thing’.

14. Hiring manager calls you and tells you they found a candidate through an outside source.

15. You process my invoice.

See, it’s really not that hard to pay a headhunting fee, in fact, you practically don’t have to do much of anything!   Just keep doing what you’re doing.

 

Hire More Pretty People

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This post originally ran in January of 2012, and in one of the most read posts I’ve done.  It as so popular, Kris Dunn, stole the idea, tweaked it, and made it his most downloaded whitepaper in Kinetix history!  You’re Welcome, KD.  After 2 years, I still find this concept has merit! It’s also very close to how Hitler’s Germany started! Enjoy.

What do you think of, in regards to smarts, when I say: “Sexy Blond model type”?

What about: “Strong Athletic Jock?”

What about: “Scrawny nerdy band geek?”

My guess is most people would answer: Dumb, Dumb, Smart – or something to that context.

In HR we call this profiling – and make no mistake – profiling – is done by almost all of our hiring managers.  The problem is everything we might have thought is probably wrong in regards to our expectations of looks and brains.  So, why are ugly people more smart?

They’re Not!

Slate recently published an article that contradicts all of our ugly people are more smart myths and actually shows evidence to the contrary. From the article:

 Now there were two findings: First, scientists knew that it was possible to gauge someone’s intelligence just by sizing him up; second, they knew that people tend to assume that beauty and brains go together. So they asked the next question: Could it be that good-looking people really are more intelligent?

Here the data were less clear, but several reviews of the literature have concluded that there is indeed a small, positive relationship between beauty and brains. Most recently, the evolutionary psychologist Satoshi Kanazawa pulled huge datasets from two sources—the National Child Development Study in the United Kingdom (including 17,000 people born in 1958), and the National Longitudinal Study of Adolescent Health in the United States (including 21,000 people born around 1980)—both of which included ratings of physical attractiveness and scores on standard intelligence tests.

When Kanazawa analyzed the numbers, he found the two were related: In the U.K., for example, attractive children have an additional 12.4 points of IQ, on average. The relationship held even when he controlled for family background, race, and body size.

That’s right HR Pros – Pretty people are smarter.  I can hear hiring managers and creepy executives that only want “cute” secretaries laughing all over the world!

The premise is solid though!  If you go back in our history and culture you see how this type of things evolves:

1. Very smart guy – gets great job or starts great company – makes a ton of money

2. Because of success, Smart guy now has many choices of very pretty females to pursue as a bride.

3. Smart guy and Pretty bride start a family – which results in “Pretty” Smart Children

4. Pretty Smart Children grow up with all the opportunities that come to smart beautiful families.

5. The cycle repeats.

Now – first – this is a historical thing – thus my example of using a male as our “Smart guy” and not “Smart girl” – I’m sure in today’s world this premise has evolved yet again. But we are talking about how we got to this point, not where are we now.  Additionally, we are looking at how your organization can hire better.  So, how do you hire better?  Hire more pretty people.

Seems simple enough. Heck, that is even a hiring process that your hiring managers would support!

Recruiting without actually doing it

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Most recruiters believe they are actually recruiting.

They ensure they have well written job descriptions.

They have a great process set up to screen applicants.

They’ve gone out and chosen the best pre-employment assessments for their organizations.

They implemented an awesome new applicant tracking system.

They’ve posted their opening on their careers page of their organizations website.

They’ve contracted out with the best background screening company.

They’ve done everything but pick up a phone and talk to someone…

You see recruiting is a lot like painting a picture.   Of course you have to have canvas, and paints, and brushes, but mainly you need to start painting.  In recruiting all you really need to have is one contact to contact.  That’s how it starts. You turn one contact into another, repeat. All the other stuff is great, but it’s not recruiting.  Although, it’s what most recruiters will tell you recruiting is.

The hard part of recruiting, is actually recruiting.

 

External Hires Are Sexier

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It was announced last night that the University of Southern California (USC) will hire the University of Washington’s head coach, and former USC assistant, Steve Sarkisian.  It was been an up-and-down season for USC who fired their head coach, Lane Kiffin, halfway through the season after starting 3 -2.  Kiffin was replaced by current assistant coach Ed Orgeron, who then took the team and went 6-2 the rest of the season after taking over for Kiffin.  The players wanted Orgeron to get the head coaching job.  USC’s athletic director decided to go outside the program to find his next head coach, despite Orgeron’s success.

I know, I know, you thought you were coming to read about HR stuff – well you are – kind of!

Doesn’t this sound familiar to you?  Not the coaching and football stuff, but how the decision was made to hire?

Here you have someone internally who has been loyal and successful, and instead of giving that person the promotion, the organization decides that an external person, who really hasn’t proven anything (in this case Sarkisian has been marginally successful at the University of Washington).  This just doesn’t happen with football coaches at big universities, this happens at every level of organizations all over the world!

The fact of the matter is, external hires are sexier!

It’s a weird organization dynamic that takes place.  Internal people become idiots, external people are genius.  Why do you think your organization pays big bucks to bring in consultants to basically tell you to do things you already knew you needed to do, and have been trying to get your organization to do?  It’s because you’ve hit ‘idiot’ status in your organization – which means, you’ve been there over a year, and are no longer considered and external genius!

I see it constantly when I go and consult in the Talent Acquisition field.  I’ll go and talk with the rank and file workers who are doing the work each and every day.  I’ll then go and talk to the executives.  The rank and file know what needs to be done, the executives don’t thing their people have a clue, and the big miss is usually the executive who is unwilling to give his or her team the resources needed to make the change.  That is until I tell them that is what is needed, then all of sudden ‘my’ ideas, the same ideas the team already knew needed to be done, are ‘genius’!

How do you combat this phenomenon?  You have two routes:

1. Quit every 12 months and move to a new company to regain your sexy status.

or

2. Don’t make your ideas your own.  We get caught up in wanting ‘our’ ideas to be what we do.  If you know you’ve reached ‘idiot’ status in your organization, this will work against you, because your ideas will be considered worthless.  Show your executives who else in the industry have tried this and how it went.  Give examples of companies outside your industry having success with it.  Best of all, show how your competition has had success with something.  Make you idea, someone else’s idea, someone more sexier than you!

Remember, you’re not alone in feeling this way.  It’s very common for organizations to believe external hires, thus their ideas and beliefs, are much sexier than you.  It doesn’t mean you need to give into this belief, you just need to show you can be more savvy about how you move things through your organization.  Also, be positive about using the influence a new sexy hire has.  They have this brief window of being a genius, find out ways to work with them to use this fading power!  Soon they’ll be an idiot like you.

 

Candidate Experience Isn’t a Real Product

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I love watching really good comics.  Sarah Silverman has a new special on HBO called “We Are Miracles” it’s brilliantly funny in the way where she makes her self laugh at some of the things she is saying.  I love that.  I find it funnier when the comic finds themselves funny, not fake funny, but naturally tickled at what they are thinking and saying out loud.  There is one part in the special where she talks about a product that is being marketed to women for a certain kind of odor, in areas we don’t talk about on family blogs like this.  She describes how these odor fighting products, marketed directly at women, going after their worst fears, aren’t really products.  We think they are because we see the commercials and someone holding a can in their hands and talking on TV, I mean it has to be real, it’s on TV!

But they aren’t.  There is no real need for this product. Women can use soap and water, like they use on the rest of their body.  As Sarah says, if you do that, your normal washing, and you still sense an odor, you don’t need a ‘perfume’ spray, you need a doctor!

This is exactly how I feel about Candidate Experience.  It’s not a real product.

We think it is because we have really smart folks telling us it is.  These same folks make their living off of consulting to companies who have unrealized fears of a candidate having a bad experience and then those candidates no longer wanting to use or buy their products and services.  This is made up.  This is private parts deodorant.

Here is what Candidate Experience is built upon:

1. At some point an executive had their sister’s kid, a niece or nephew of the executive, apply for a job with the company online.  Your system/process did what is was suppose to do, it weeded out this crappy candidate, sent them the “Dear John” letter, and that was it.  But it wasn’t!

2. Executive hears from her sister that her daughter Mary, a brilliant child, was not selected and not even given an interview, in fact there was no human interaction at all!

3. Executive has to save face with family.  Comes down hard on Talent Acquisition leader about how can we treat our candidates like this!

This is how Candidate Experience was born.  A niece not getting hired.

The executive not wanting to make this ‘about herself’ comes up with other reasons, and all the sheep follow along.  “We need to treat all candidates like we treat our customers!  We need to make candidates advocates of our products and services.  We need to treat candidates this better than we treat each other because it’s a competitive advantage for talent.”  And we begin to buy into the rhetoric.  We begin to believe that we have an odor, that what we’ve been doing is bad.  Our worst fears, that a candidate who feels they have a bad experience will stop using our products, is so overplayed it’s actually funny when you stop and actually think about it!  You will have candidates who feel they are great, you won’t, they’ll get upset and not like your company.  That is life in Talent Acquisition.  A minute percentage will think this way, and there is nothing you’ll ever be able to do about it!

The reality is, for the vast majority of Talent Acquisition Leaders, what we’ve been doing is just fine.  We treat our candidates like normal humans, we communicate with them if we feel they fit or not, and the process works.  Sure, some of us, have some bad processes, or parts of processes that need to be fixed.  But we don’t have an odor problem.  The biggest lie that is perpetuated in the Human Resource Industry is that Candidate Experience is important.  The reality is candidates have extremely low expectations when it comes to applying for a job.  All they really want and need is to know that you saw their application and/or resume, and do you feel they would be a fit or not.  That’s it!  Treat them like normal humans.  Give them enough respect to communicate with them the next step: 1. Thank you, but no thanks we have some better fitting candidates, try again next time; 2. We’re interested, here is step #2.

It’s not hard.  You don’t need to spend time and money on this.  You don’t have a real problem. I know you think you do, so many people are telling you so, so it must be real.  But it’s not, it’s private parts deodorant!