Category Archives: Staffing

The Power of Words in a Job Description

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Once upon a time (it was a decade ago, but I don’t want to feel old) I wrote about a cool study where Wired teamed up with OkCupid and Match.com. They crunched tons of data from popular dating profiles and found the top 1000 words that got the most clicks. Now, I’m thinking if these words can get people together in dating, maybe they can also get folks interested in jobs.

I’m not just revisiting the topic; I’m going a bit further and tweaking these words to fit the changes in the past 10 years. I get it; words that work for dating might sound weird for jobs, but hear me out. It’s time to rewrite job descriptions to ditch the boring HR talk and be more real and appealing.

Here are the seven sets of words that data says work for getting more dates hires:

  1. Active Life Words: Throw in words like yoga, surfing, pilates, cross fit, hiking, hot girl walk – things that show your company’s active side.
  2. Pop Culture Vibes: Toss in references to things like Ted Lasso, Stranger Things, or Michael Scott. It gives your company a personality. Go ahead and mention Taylor Swift and Travis Kelce while you’re at it. Haters gonna hate, hate, hate, hate, hate.
  3. Music Words: Check out the top trending artists on Spotify or Apple Music. Add them in. A couple of lines of lyrics work, too. It adds a bit of musical flair to your job descriptions. Taylor Swift works in this category too.
  4. Chill Words: Use words like ocean, meditation, trust, therapeutic, and balanced – things that make your job sound calm and secure, which is a big deal nowadays.
  5. Foodie Feel: Words like chocolate, appetizers, sushi, happy hour, or Starbucks bring people together. Everyone eats. Share your company’s food scene.
  6. Power Words: Drop in terms like creative, motivated, ambitious, innovative, and passionate. Make your job descriptions more interesting than just the legal stuff.
  7. Spontaneity: Tattoos, f*ck, wasted, kissing, puppies, sucking, lucky, these words haven’t changed in 10 years. Stuff you wouldn’t normally find in a job ad – we threw it in just because. It might not be everyone’s cup of tea, but it could catch the eye of the newer generation.

Here’s an idea, just do the job you were hired for

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Every day, people get worked up over stuff they can’t control. Everyone’s telling you to be this or that, depending on the latest trend or generation.

I’ve stopped listening to people who don’t know my job or haven’t been in the field for ages. Instead, I talk to my employees – the young, the old, and everyone in between. They all matter because they all contribute to moving the organization forward.

I don’t care about what others think; I focus on what my employees are telling me. Their problems are personal, from daycare and student loans to health scares. Forget the big world issues; help them with the close ones first.

Your employees are individuals with their own problems, and millennials aren’t college kids anymore. The newbies might have different labels, but they’re still young people with their own issues.

At the end of the day, employees want to succeed. Helping them be successful is my top priority as a leader. Success is personal, so I figure out how to tie it to the organization’s goals.

We keep letting others tell us how to do our jobs. I’m sticking to doing the job I was hired for because, frankly, no one knows it better than me. Maybe we should all just focus on doing the job we were hired for.

Ping pong and Taco Tuesday won’t save you!

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Check out this previous blog from 2017 – it’s like the Yoda of employee retention. You don’t need to keep everyone! Crazy, right? Does this still hit the mark? Share your quick take!

You Don’t Actually Have To Retain Everyone!

In 2017, and beyond, employee retention will become a huge focus. Some could argue that employee retention is always an important issue, but during major recessions, it becomes less of a stress for sure. With shifting employee demographics, retention will be a hot item over the next few years as we see more and more of the baby boom generation leave the workforce, and we do not have enough young skilled workers entering the workforce to replace those leaving.

Here’s a dirty little secret, though:

“You don’t actually have to work to retain every one of your employees!”

Why? Because most of your employees won’t leave. We like to tell ourselves that every employee can leave, and by the law of the land (at least for now under the Trump administration), they actually can, but statistics clearly show that most don’t leave.

The average retention rate across all industries is about 85%, year over year. That means 85 out of 100 employees will probably not leave you. You are really worrying about 10-15% of employees. Ironically, it’s about 10-15% of your top-performing employees that make the most difference in your company.

First, we have to solve one problem you have. Your ‘retention’ strategy is flawed and is pushing good employees out the door, the ones you want to keep!

Here’s why:

  1. You’re smart and send out a retention survey to find out from all of your employees what they want to be retained. You’re like 99% of organizations.
  2. The results of that survey tell you what the majority of your employees want to be retained. Things like ping pong, hot yoga, 27 smoke breaks a day, free tacos on Tuesday, etc.
  3. You implement a variety of the desired retention ‘fixes’! Yay!!!
  4. Your retention number actually stays the same, or maybe even gets worse.

WTF!?!?!?

Remember what I said above? You shouldn’t be concerned with about 85% of your employees who will never leave. They are not going anywhere! You shouldn’t be surveying all of your employees, you should be surveying only your best employees, those you are desperate to keep!

What you’ll find is that the 10-15% of highly valued employees you want to retain, what they want to be retained is very different from what the hoard wants to be retained! They’ll want a clear career path, performance-based compensation, more talented co-workers, better work tools, etc. They couldn’t give a shit about ping pong and Taco Tuesday.

Great HR isn’t working to make everyone equal. Great HR is working to make your organization better than your competition. That happens by having noticeably better talent. You get that kind of talent by listening to those employees who are noticeably better, not those who complain about the color of your new carpet.

What would this create?  It creates a high performing organization that attracts high-performing employees. Most organizations won’t do this because they believe they need to work to retain all of their employees. “We’re all high performing, Tim!” No, you’re not. Once you get that idea out of your head, you can do some really cool, industry changing stuff!

Burning a Hire

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If you’re a fan of baseball, you know there’s this cool thing in the game where a pitcher throws a ‘burn’ pitch to set up another one. It’s not about scoring a point but getting ready for a better play down the line.

Ever thought about doing that in HR? Ever burned a hire?

In big companies, sometimes you have to burn hires to make a point or get your hiring managers on board. I remember when we brought in this fancy pre-employment test, and the managers hated it. They didn’t trust the science behind it. Good assessments only work if everyone believes they’re worth it in the end.

I let the managers hire people they liked, even when the test said they might not work out. It was a gamble, but I wanted to show the value of the tools we were using. I wouldn’t keep doing it, but sometimes you need to prove your point for the greater good.

I’ve also burned hires with executive referrals. Top-level folks sometimes want to get jobs for their family, and most of the time, these hires don’t work out. But fighting against it isn’t smart, so you burn a hire.

Not many HR people openly admit to burning hires, but behind closed doors, we know it happens. Sometimes, the small battles aren’t as crucial as the bigger internal war, so you let certain hires go through even when you’d normally stop them.

This doesn’t make you bad at HR; it’s just being strategic. Like the pitcher, you’re setting yourself up for success by burning a hire here and there.

I’ve Always Been a Straight-Shooter

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Like most recruiting teams, we deal with our fair share of “Repeat Offenders” – those folks who just won’t quit when it comes to job contacting you. Maybe we’ve called them, interviewed them, or even hired them at some point. But now, they’re like persistent shadows – calling, emailing, hitting us up on LinkedIn, and even sending friend requests on Facebook. Stalker!

One of our recruiters said, “John Smith (a boring fake pseudonym, I know) won’t stop bugging me; he emails me his resume every single day!” We all know John Smith. He used to work for us at a client, and it didn’t end well. Now, he wants us to find him his next gig. But here’s the catch – it’s not about his skills; it’s his personality. He was a pain for the client and his co-workers, and frankly, he’s not the right fit for any job.

So, here’s the burning question: How do you get John Smith to back off? This is a situation every recruiter faces sooner or later.

Here’s my simple solution:

  1. Tell Them! Be honest. That’s it – no more steps.

    The problem with recruiters is that we’re scared to burn bridges. We worry about where the person might end up, who might hire them, and we don’t want to mess up our good rep. We’re all about the “Candidate Experience,” right? Well, that’s a load of nonsense. It’s just avoiding conflict. It’s better to give them that gift than let them walk around clueless. So, be straight up.

    Tell them exactly, very specifically, and calmly, with no ill intent: “I want to give you a gift. You might not see it as a gift right now, but I hope in time you’ll understand it to be a very valuable gift. I (don’t use ‘we’ or ‘us’ or ‘the company’ – you’re avoiding again by using those) – I think you have a significant personality flaw that comes across as annoying to me and, from the feedback I have received, to those you work with. If this does not change, I won’t be finding you any job in the future, and you’ll probably struggle to find one on your own as well.” OUCH! That hurt, right? But, read it again. Was there anything mean or untrue in the statement? If this person actually listens to the statement and acts on it, will they be better for it? You can change the reason for whatever issue the person might have – maybe it’s hygiene, maybe it’s a crazy laugh, who knows – but the basic message stays the same. You need to change, or I never want to speak to you again.

It’s tough for recruiters because we’re trained to be nice, but sometimes being nice means stringing people along. It’s rude not to tell them what’s wrong. Stop with the blow-off lines and start telling the truth. At the very least, you’ll free up time to talk to the candidates who actually matter.

Reject Like a Pro

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Getting turned down for a job sucks, but how you handle it can impact how people see your company. A while ago, I applied for an executive gig, and 18 months later (emphasis on this), I got a snail mail rejection letter. No communication for 18 months – then a rejection. Now that’s a solid candidate experience, right!?

That experience got me thinking about the dos and don’ts of rejection letters. Here’s the lowdown:

Dos:

  1. Send signed letters to folks you talked to personally – phone calls, meetings, or internal referrals. And don’t wait 18 months.
  2. Write rejection letters that match your company vibe.
  3. If someone’s a definite no, shoot them the rejection letter. For maybes, keep them in the loop.
  4. Use the ATS for mass rejection emails when there’s been zero personal contact.

Don’ts:

  1. Don’t send a letter to everyone who applies. When someone applies, include a message in your recruitment process, letting them know that only those selected for interviews are considered part of the process. This means we’ll communicate directly with those individuals. Others, thanks for applying – please consider other positions that match your experience and background.
  2. Avoid saying someone else was more qualified – you can’t know for sure. Focus on the one who fits your current needs.
  3. Ditch the promise of keeping resumes for the future. Be straight – if they want another shot, tell them to reapply and maybe network a bit.

In the end, rejection letters should leave people thinking, “Okay, I applied once, and I’d do it again. Maybe even support or buy from this company.” It’s not easy, but doable.

For real feedback on your rejection game, give a few rejected candidates a call. They’re usually cool with sharing their thoughts on the process.

Why You Should Recruit from Competitors

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Is it cool to hire from your competitors? This usually gets mixed responses. If you ask 100 Talent Acquisition Pros, half might say it’s a no-go due to agreements not to poach from each other – a common practice in the corporate world.

Infamous legal dramas, like the Silicon Valley case, highlight the downsides of these secret pacts. Between 2005 and 2009, tech giants allegedly avoided recruiting each other’s people, causing lower wages and less job mobility. The lawsuit claims this left workers in the dark about better-paying opportunities.

Surprisingly, openly declaring an agreement not to recruit from competitors is not just ethically weird – it’s illegal. Yes, you heard that right. While it’s tempting to dodge the hiring treadmill in a competitive market, there are smarter ways to deal with it.

One approach is to invest in better pay, engagement, and talent development. DUH! Smart companies know it’s crucial to pay at or above market rates to keep their team happy. Instead of reacting to high turnover with higher wages, these companies stay ahead by regularly adjusting compensation to retain top talent.

Choosing between paying upfront or dealing with turnover costs is a classic business challenge. Reactive companies end up paying more on the back end due to turnover and higher wages. On the flip side, proactive organizations invest upfront in talent development, keeping a competitive edge by promoting from within and having visionary leaders.

I would actually love to see legislation that makes it illegal if you’re a corporate recruiter and you don’t make cold calls to recruit! You saying you’re a ‘Recruiter’ but you don’t recruit! That’s the real criminal activity going on!

A Referral Revolution

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HR Rockstars! Guess what’s coming your way on Jan 31? I’m teaming up with Scott Sinatra, CEO and Co-Founder of Bountiful, to spill the beans on turning your good old referrals into a competitive advantage.

Now, I get it. Referral management might not be everyone’s cup of coffee. But we’ve got your back. Worried that referrals lead to cookie-cutter teams? Yep, got your back there too. Here’s a little secret from Scott: 90+% of you aren’t using any tech wizardry to manage a source that’s dishing out 20-50% of your hires. Let’s change that, shall we?

In this webinar, we’ll cover:

  • How to build, automate, and scale a referral program (because who needs extra headaches?)
  • Tackling the common challenges organizations face when rolling out a referral program – and trust me, we’ve seen them all.
  • Scaling your referral program externally, so you can tap into talent from anywhere on the map.
  • and More!

Ready to up your referral game in 2024? Register now at https://bit.ly/3TPoiiJ and I’ll see you there!

Why Do Good Candidates Slip Away?

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Hiring can be a puzzle, and losing good candidates is something that happens more often than we’d like to admit. I once heard that a whopping 95% of hiring managers are curious about why good candidates bail during the hiring process.

Now, the big question is whether talent acquisition isn’t telling hiring managers why candidates bail, or if hiring managers just don’t believe the reasons they’re given.

When asked why a candidate left, most teams usually blame the candidate – they backed out, the job was too far, or they got another offer. But hiring managers often hear a different story from their connections. It could be the TA team dragging their feet on travel expenses or taking too long to schedule an interview. Or a candidate might have been left in the dark for weeks about the status of their application, leading them to accept another offer out of frustration with the lack of communication.

The reality is, many TA leaders shy away from finding out the real reasons because it might make them and their team look bad. It’s not a pleasant thing to deal with, but if you want to improve your hiring process, you’ve got to know why your candidates are actually leaving.

So, what’s the trick? Don’t have your recruiting team ask the question directly. You’ll probably end up with answers that make TA look good and blame others. Instead, get someone neutral or a third party to find out and spill the beans. It might not be pretty, but real leaders want the truth, even if it’s uncomfortable. Facing reality is the first step to making your hiring process better.

The Change Code

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What’s the one thing that drives employees crazy? Adoption new technology? No. Not enough PTO? Probably, but no. The biggest thing? Change.

Seriously, it’s the top contender for the most disliked thing a company can do to its employees. I know, some claim they’re all about change—love it, embrace it, advocate for it. But let’s get real. Those folks who shout about embracing change? They’re the same ones devastated when their favorite TV show gets the boot. Truth is, most people hate change. They like things steady—the same morning coffee routine, knowing their familiar doctor is on their insurance plan, the predictable paycheck schedule. That’s their jam.

So, here’s the secret to keeping your employees around.

Your folks don’t secretly plot their escape route. Starting a new job, dealing with a new boss, different location? It’s a headache! They actually want to stick with you. But, and this is a big but, they don’t want their job or the company to become unbearable. That’s where the problem lies: Change is bound to happen, but it’s also what they can’t stand.

How do you navigate this without causing an uproar?

Simple: Communication is key. Many HR departments tend to blow small changes out of proportion by drowning everyone in unnecessary info. New payroll system? Cue the panic. Checks arrive on different Fridays now! The usual reaction? Form a committee, plaster posters, rewrite policies, and talk about it endlessly for months. But hold on.

What’s needed is straightforward talk. At all times. Hey team, our payroll’s getting an upgrade. Less errors, more savings for the company. Checks will come on different Fridays. Get ready, and if you need help, your supervisor’s there for you. Change kicks in the next pay cycle. Done!

Here’s the thing: People hate change. So, let’s not make a big fuss over small changes! Only communicate the big stuff. When major changes happen less often, it won’t feel like a constant whirlwind. Your employees WANT to stick around. They HATE change. Stop bombarding them with unnecessary upheaval just to look busy.

Employee retention? Not rocket science. Because, deep down, your employees would rather stay put.