Category Archives: Technical Recruiting

An Introvert’s Guide to Recruiting Top Tech Talent

Posted on by
4

Step 1: Listen really carefully to what your mind is telling you.

Step 2: Call someone who knows how to recruit and enjoys having one hundred small conversations per day and quickly building relationships with people they might never talk to again.

Step 3: Quit your job as a Recruiter.

Step 4: Find a career that values Introverts.

Step 5: Take that job.

Step 6: Tell your introverted friends to never go into Recruiting.

 

Thanks for the inspiration Heather Bussing, and check out her Introvert’s Guide to the HR Technology Conference. 

College Students Don’t Know You Want Them!

Posted on by
1

For part of my career, I did the standard corporate college recruiting gig. It sounds “super-cool” when you first think about it. “Wait, I get to fly around the country and go the best college campuses and recruit people who actually want to be recruited?!”

The reality is college recruiting as a corporate recruiter is much less sexy. Think a lot of Courtyard Marriotts, a pizza, and a six-pack, while you watch crapping hotel TV and follow up on work email. Then wake up early and get to the next campus. You quickly begin to hate travel, hate college campuses and miss actually being in the office!

But, corporations believe they must be on campus to recruit the best and brightest college students. Here where the problem begins. College students don’t even know you’re there! A recent study by Walker Sands found out that the majority of college students don’t even know you were on campus:

Walker Sands’ new Perceptions of Consulting Careers study, 56 percent of college students don’t even know if consulting firms recruit at their school. On top of that, 82 percent feel that major firms only recruit from a limited group of select universities.
Okay, this study focused on consulting firms, but the reality is the students don’t really know the difference between Deloitte and Dell when it comes to getting a job!
What can you do to make your company stand out and be remembered while you’re on campus? Try these five things:
1. Develop a Pre-visit communication strategy. Work with the schools you want to recruit from most to find out how you can get your message in front of them (email, text, student newspaper, billboards on campus, etc.). Each school has a way to reach every student, you need to find out what that is, and how you can tap into that, even it costs a little money.
2. Come in early and take over classes in the majors you’re most interested in. Professors are like most people, they don’t want to work hard if they don’t have to. So, if you build 45 minutes of great content, most Professors will let you ‘guest’ lecture as long as it’s not one big sales pitch. Come up with great contact professors will find valuable for their students, then go deliver it the day before the major career fair. Then invite each class to come see you.
3. Make a splash in high traffic areas the day of your visit. College kids haven’t changed much, they like free food and drink, free stuff, basically anything free! So, find the highest traffic area on campus and give away free stuff college kids will like. If you’re only interested in one specific school within the university, find out where those students hang out.
4. Stay a day later after everyone else leaves. Whether it’s the day after or even another time altogether, find a time to be on campus when you don’t have any competition to getting your message out. 99% of employers only show up on career fair day. Stand out and be the employer that is there when no one else is!
5. Post-visit communication strategy. Most organizations never contact the students who show interest in them after they leave campus.  They’ll contact a handful of the ones who stood out to them, but so is every other employer. Recruiting kids after you leave is more important than the time you spend on campus. Most kids will see 20+ employers and will only remember a couple. If you stalk them after the fact, they’ll remember you!

Live from CareerBuilder’s Empower

Posted on by
Reply

I’m on the road at CareerBuilder’s Empower conference in Chicago.  This is the second annual conference designed for corporate talent acquisition and staffing agency pros. This year CB made a ton of changes to make it better from a content perspective for sure!

The first event last year seemed to be one giant commercial for CareerBuilder broken up by big name keynotes and food and drink.  It was fun, but not sure how much content and takeaways anyone really got.  This year’s Empower was totally revamped and after Day 1, I don’t think I really heard one product pitch at all!

Here are some takeaways from Day 1 at Empower:

– Sessions are practitioner-led for the most part. Great Day 1 speakers included: Kris Dunn, Jason Lauritsen, Stacy Zapar, Glen Cathey, and many others. This lineup is packed with practical takeaways that folks could take back to their shops and immediately put into action! Plus, the speakers are fun and engaging. CB did a great job putting the agenda together.

– Shinola (the Detroit Watchmaking Company) President Jacques Panis stole the Keynote show for the day. In an election year that’s all about asking ourselves whether America is great or not and how it needs to change, Panis gave a glimpse of how American companies, making American products, with American workers, is what is really great about America.

– CareerBuilder runs a first class conference and the conference this year was free for CB clients to attend. This means you need to cut money from other things like giant name keynotes and entertainment. What CB realizes is that recruiters don’t really need that stuff anyway! Give us great content and some good food and drinks, and we’ll entertain ourselves!

Best moment of the conference:

Panis from Shinola was being interviewed on stage and they opened up the mics for the audience to ask questions. One guy gets up and speaks a little bit about the challenges of hiring workers in Downtown Detroit, and asks, “Do you hire felons?”  Panis, without pause, said, “Well, they hired me!”

It brought down the house, and then he went off on a rant about America’s justice system and how we lock up way too many people in this country.  He spoke from the heart. He talked about how once you get into the system in this country you know longer have hope. He didn’t have all the answers to fix it, but one of his answers was that his company, Shinola, hires former convicts and gives them hope.

It was a great American story. Panis’s speaking fee was $50,000, and I’m sure the CB folks cringed when he told the audience this. He also donated all $50,000 to youth organizations in Detroit including the downtown boxing league that supports getting kids off the streets and teaching them discipline by providing an outlet and support.

T3 – @SocialTalent – Recruitment Training

Posted on by
Reply

This week on T3 I review the recruiter/sourcing training platform Social Talent. Okay, before we get started on Social Talent, I have a confession to make. I’ve actually known about Social Talent for a while but haven’t written about them because I was taking my entire team through their training! I didn’t write about them because I didn’t want to share how awesome it is!

Social talent is an on-demand platform that trains your recruiters to get a ‘black belt’ in internet recruitment. Social Talent also has an advanced black belt and an inclusion and diversity recruitment certification. The program is micro-video driven, enforces learning through quick quizzes on the learning and of course the big black belt certification assessment at the end.

The program is recruiter-driven and takes about an hour or so per week to complete, over 16 weeks. My recruiters actually spend a little more time than an hour per week because Social Talent continually adds in the newest information around sourcing and recruiting and the platform constantly engages your recruiters to learn more and get higher level skills.

5 Things I really like about Social Talent:

1. Built by recruiters for recruiters. The platform is built around learning, recruiting and performing. The training has changed the way my recruiters tackle an opening and opened up the number of sources each of them uses.

2. The bite-sized video in Social Talent is consumed easily and reinforced by practice. The training is developed in a way that allows both new recruiters and experienced recruiters to get the most out of it.

3. Social Talent isn’t only teaching the tech skills of Boolean Search, Advanced LinkedIn searching, etc., it’s teaching recruiters to build their own personal brand and how, to build networks and pipelines, and how to build your employer brand.  It’s the gift and the curse of the platform, your recruiters will make themselves more valuable by going through this training. This is true development for recruiters just not skill-enhancement.

4. Metrics platform gives talent acquisition manager great insight to who is using the platform, how they are using the platform and gives them the ability to send social positive reinforcement. One of the best training platforms for recruiting I’ve seen that truly helps you ensure you get full user adoption and most out of your investment.

5. Ongoing bi-weekly live training sessions to reinforce all the new skills that your recruiters are learning, plus gives it lets them challenge the Social Talent team on their harderst searches and shows them exactly how the ‘pros’ would use the system.

I have to say this again, I didn’t want to share this with you because I truly believe it gives my recruiters a competitive advantage over every other company who doesn’t use it! But, I started T3 to share, so asmuch as this hurts me, I’m sharing this with you.

Socical Talent is the single best recruiter training tool I’ve used in my twenty-plus years of recruiting and managing recruiting teams. It’s not a small investment, but I can tell you that my team took full advantage and we feel like we’ve gotten a full return on our investment and my team, across the board loves it!

Check them out, you won’t be disappointed!

T3 – Talent Tech Tuesday – is a weekly series here at The Project to educate and inform everyone who stops by on a daily/weekly basis on some great HR, recruiting, and sourcing technologies that are on the market.  None of the companies who I highlight are paying me for this promotion.  There are so many really cool things going on in the tech space and I wanted to educate myself and share what I find.  If you want to be on T3 – send me a note.

Recruiting Secret #9

Posted on by
1

Everyone wants to know the secret to great recruiting. Candidates want to know how to get into companies. Recruiters want to know each other’s secrets to finding great talent. No one seems to be sharing their secrets, so I thought I might as well tell you mine…

Recruiting Secret #9

We’ll tell you we only hire the best talent, but what we really mean is we only hire the talent who quickly applies to our job posting, willing to accept our at below market pay rate we are requesting, our average culture, and vanilla benefit package. Since we do minimal screening, it’s really a FIFO (first-in, first out) system. So, you might be great, but 20 other mediocre candidates beat you to it, so, yeah, you’ve got no chance.

Welcome to the world of ‘we only hire the best talent’.

Inbound Recruiting Is Killing Your Talent

Posted on by
Reply

Most recruiting done today is inbound recruiting. This is organizations posting jobs everywhere, people seeing these jobs and then applying. These candidates are coming ‘inbound’ to you in some form or fashion – into your ATS, into your email, showing up at your front door, whatever it takes for them to find you.

Outbound, then, is the opposite. It’s you finding them.

Too much inbound recruiting kills your overall talent.

Why?

Inbound recruiting relies on active applicants. There are hundreds of studies about who is actually active, but most fall around the 20-25% of the total workforce are actively looking for a new job (this includes those unemployed looking and employed). So, you’re filling most of your jobs with 20-25% of the overall talent that is available.

You aren’t even touching 75-80% of the total workforce by using inbound recruiting. But, Inbound Recruiting is great because that 25% is still a huge number and boy can we still get a bunch of applicants and, well, it’s easier.

I don’t have stats on this (if you find them please share!) but I would guess 90% of organizations only use Inbound Recruiting!

Now, a bunch of people will tell you that ‘active’ applicants aren’t the only thing. CareerBuilder’s Talent Behavior study recently found that if you combine Active and Those Open to Hearing About Openings that number climbs from 25% to 75%! Okay, now we’re talking! The problem is that extra 50% isn’t responding to your Inbound Strategy!

To get the full 75% of the workforce who might be interested in your job you must have outbound recruiting strategies. These include getting your butt on the phone and talking people into why you’re the best damn place on the planet to work! These people might actually love you as much as those people who are freely sending you their resume, but they’re waiting for you to contact them!

This is confusing to many people in Talent Acquisition.

If you only post jobs and wait to see who applies to your posts, no matter how many places you post, you’re only possibly getting 1 out of 4 possible candidates.  In a perfect scenario of using both inbound and outbound, you could get 3 out of 4. No one gets 4 out of 4 because about a quarter of the workforce is considered truly passive, meaning you and G*d couldn’t talk them into leaving their current job.

Also, you calling a candidate who has applied to your job is not considered outbound recruiting! You need to go out and find talent that doesn’t even know you have a job opening and entice them to apply, to fall in love with you, to show interest! This is ‘real’ recruiting. This is the recruiting most organizations have lost, or never had, to begin with.

This is why sourcing became a thing. Sourcing, in its best form in a corporate structure, is only about outbound recruiting. About uncovering that talent that most organizations aren’t even going after and getting them interested in your organization.

The interesting piece to all of this is annual TA spend. Take a look at your own inbound vs. outbound spend. What I find is most organizations tell me they want the best talent but they are spending the majority of their budget going after the minority of the talent. Shouldn’t it be the other way around, the majority of your budget going after the majority of talent?

Recruiting Secret #36

Posted on by
5

Everyone wants to know the secret to great recruiting. Candidates want to know how to get into companies. Recruiters want to know each other’s secrets to finding great talent. No one seems to be sharing their secrets, but I will!

Recruiting Secret #36 – 

Most hires you will make as a recruiter will find you. You don’t find them.

The secret is to make it easy for them to find you!

There is still a prevailing idea in recruiting, especially on the corporate side, you should make it difficult for candidates to be able to get in touch with and find you. Great recruiters. The best recruiters in any industry, are easy to find.

Are you?

 

How did Monster Lose Out in the Job Board Wars?

Posted on by
4

I’ve been a Monster customer for at least fifteen years.  I’ve used Monster in four different companies that I’ve worked for. I also use (or have used) CareerBuilder, LinkedIn, Indeed, and Dice. So, I’ve got experience dealing with large spends on the Job Board side.

Having a presence on Job Boards is part of almost every recruiting strategy that’s out there, it’s one place most organizations need to be, I truly believe that. If you’re not, you’re going to miss a pool of talent.

For those who don’t know Monster was purchased this week by multi-national staffing and RPO firm Randstad. I’m not going to speculate on why Randstad would buy Monster, but there’s no doubt Monster had a ton of data and clients that a staffing firm would find desirable.

My question is why did Monster lose out in the Job Board Wars?

In the big Job Board game, there are really only three players: CareerBuilder, LinkedIn, and Monster. Dice and a bunch of niche players in that category will always be around if they can actually attract talent to their niche. Here is the reason I think Monster couldn’t keep pace with CB and LI:

The Sales Team: Flat out job boards need to sell job postings, resume database memberships, branding opportunities, etc. CB and LI are modern day sales sweatshops! Monster barely recognizes I’m a customer and a fifteen-year customer. I know three levels of CB sales people on my account. I can’t tell you the last time I even got an email or call from Monster! LI is similar to CB. They constantly hawk me to buy.  In a game of three, the ones who can outsell the others will win.

At least quarterly I sit down live or on a call with my CB rep to take a look at metrics and how my team is utilizing their platform. Did I mention I never get a call from Monster? During these calls with CB I get numerous suggestions on how we can get better. Many times they’re trying to upsell me for more product, sometimes that works.

I get contacted from LI at least six times a year on various solution selling types of things for my business. I get invited to webinars constantly. The CRM machine for LI is strong. A little different than CB, which is more high touch, but LI’s selling automation is relentless.  As is Indeed’s. Indeed is another player in this game that has made all the job board players up their game. Their sales team took a page right out of CB’s selling book. I get at least a call a month from CB.

I got one call from Monster last year. It was to renew my contract. The call came from a person who I didn’t know and who didn’t know who I was or my business.

You can have the best brand (and I would argue of all the job boards Monster has the best brand), the best technology and the coolest stuffed animals to give away, but if you don’t sell, you’re going to get bought by a staffing firm for pennies on the dollar of what you really could be worth.

 

I Need A Nurse, Stat!

Posted on by
Reply

In the United States, we are facing a major nursing crisis, unlike anything we have ever seen. If you’re in the healthcare industry, you already know this and you’re living this nightmare each day.

Your recruiters are beyond frustrated in trying to fill openings, only to have more nurses leave every day. So, what can you do?

Join Cathy Henesey, ASHHRA Board member, and Director of Talent Acquisition & Workforce Planning at AMITA Health and myself for a free webinar hosted by CareerBuilder that will outline 10 things you should be doing to fill your nursing openings! The webinar is August 3rd at 1pm EST. 

What can you expect to hear:

  • Old school and new school ways to recruit great talent to your hospital or health system.
  • Metrics around what recruiting pools will be most effective for you to be fishing in.
  • What best practice organizations are doing right now to retain their healthcare talent so they don’t have to fill as many openings!
  • What technology is worth the investment when it comes to purchasing recruiting tech.

Register Here! 

It will be fun, fast-paced hour packed full of great tips and ideas to help you energize your recruiting shop!

The First Sign You Suck at Hiring!

Posted on by
1

Hiring people to work for you directly is probably the single hardest thing you’ll ever have to do as a manager of people. To be fair, most people are average at hiring, some are flat out kill and probably 20% are awful at hiring.

The first sign you suck at hiring is your new hire turnover is an outlier in your organization, your market, or your industry.

So, what constitutes new hire turnover?

I find most organizations actually don’t measure their hiring managers on new hire turnover but use this to judge effectiveness on their talent acquisition team. That’s a complete joke! That is unless you’re allowing your TA team to make hiring decisions! New hire turn is a direct reflection of hiring decisions. Period.

When should you measure new hire turn?  Organizations are going to vary on this based on your normal turn cycles and level of the position. Most use 90 days as the cap for new hire turnover. That is safe for most organizations, but you might want to dig into your own numbers to find out what’s best for your own organization. I know orgs that use one year to measure new hire turn and orgs that use 30 days.

How do you help yourself if you suck at hiring?

1. Take yourself out of the process altogether.  Most hiring managers won’t do this because their pride won’t allow them. If you consistently have high new hire turn comparable to others, you might consider this, you just have bad internal filters that predispose you to select people who don’t fit your org or management style. Don’t take it personally. I suck at technical stuff. I shop that part of my job off to someone who’s better. You might be an exceptional manager of your business, but you suck at hiring. Shop that out to someone who’s better!

2. Add non-subjective components into your hiring process and follow them 100% of the time. Assessments are scientifically proven to tell you what they’re designed to tell you. If you follow what they’ll tell you, you’ll be much more likely to make consistent hires. If that assessment gives you better hires, then keep following it, or find an assessment that does give you that consistency.

3. Analyze your reasons for each misfire hire. Were there any commonalities in those? What I find is most poor hires stem from a hiring manager who gets stuck on one reason to hire, which has nothing to do with being successful in your environment. Example: “I want high energy people!” But then they work in an environment where they are stuck in a 6X8 foot cube all day. It’s like caging a wild animal! 

Numbers don’t lie. If you consistently bomb your new hire turnover metrics, it’s not the hires, it’s you! In the organizations where I’ve seen the best improvement in reducing new hire turnover, it was in organizations where new hire turnover metric results were solely the responsibility of each hiring manager, and nothing to do with talent acquisition.

It’s the 80/20 rule. 80% of most new hire turn is usually coming from around 20% of your hiring managers. Fix those issues and ‘magically’ your new hire turn improves.