Category Archives: Engineering Recruiting

Is Your Recruiting Department Racist?

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At one point in my career, over a decade ago, I was working with a company where we hired a high percentage of foreign born applicants based on the technical skill set they had.  Many of the names of these applicants were extremely hard to enunciate.  Most of the hiring managers I worked with would spell the names out or say “the guy that worked at…” A few would try and say the names and butcher them badly.

Internally, in our recruiting department, we would ‘joke’ about asking these candidates to change their name to something it was easier for the managers to say, ‘Joe’ or ‘Charlie’ for instance.  Deep down we knew we had some managers who would be more willing to interview if the name came across as ‘Joe Vishay’ or ‘Charie Xjang’.  The manager would assume that because the candidate ‘choose’ an American name they must have better English skills.

It’s racism at a strange level.  You want to hire the person, but you feel because you can’t say their name, they must not be worthy.

Check out this video –

This Man Changed His Name From Jose To Joe And… by buzzfeedvideo

I know if I asked 100 HR and Talent Pros if they were ‘racist’, 100 would say they were not.  But, at a certain level we are.  We won’t interview Jose, but we’ll interview Joe. You won’t interview Marcus, but you’ll interview Mark.  My hiring manager wouldn’t interview “Arjun” but he would interview “Al”.

How do you stop this?

Hire Jose and Marcus and Arjun to do the hiring. That’s a start, at least.  Call out those hiring managers who continue to not want to interview qualified candidates because they can’t pronounce the name of the candidate.  You know who they are.

Also, educate your hiring managers, and give them the phonetic spelling of the candidates name.  Let your hiring managers know the pride they feel about their own surnames is shared by cultures all over the world.  I’m proud to be a “Sackett”. I get asked almost monthly by someone if I’m related to the Louis L’amour ‘Sackett’s’, and rarely do I point out those were fictional books!

Take the names off all your resumes you send to managers, as a ‘test’, and replace the name with a code number.  Did it make a difference in who they chose to interview? It’s a great inclusion exercise to have with your leadership team.

No one ever wants to admit they are racist.  The truth sometimes is very sobering.  This isn’t about blame, this is about fixing what’s wrong. Great leadership teams will understand this.

Would You Sell Your Backup Candidates?

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Here’s the staffing game has taught me over the past 20 years.

1. Great candidates get hired.

2. The difference between a great candidate and a very good candidate is one hiring managers gut feeling (usually).

3. The very good candidate that didn’t get hired, is someone elses great candidate.

This means that many of you are just sitting on another organizations great candidate!  This means you’re sitting on something very valuable to someone else.  Something that others would probably pay for.

Question:

Would you be willing to pay to have access to Google’s ATS?

Yes.  Yes you would.  More than you pay for LinkedIn Recruiter, I’d gamble!

This begs the question: would you be willing to sell your backup candidates?  The ones you didn’t hire, but would have if your first choice didn’t accept.

So, what if your organization, your talent acquisition department, decided to start calling up other organizations that you know of who had similar needs and say, “Hey, we got what you want!”   Do you think you could turn your corporate in-house talent acquisition department into a money maker?  Yes. Yes, you could.  Will you?  No.

It really wouldn’t take much.  Within your staffing process you add a little disclaimer, you know the ones nobody reads, which gives you freedom to ‘sell’ the contact information to those submitting for your jobs to other companies who are also looking for similar talent.  From there you establish some relationships with other companies.  Negotiate a price.  Sign some simple agreements. When communicating with your backups about not getting the position, you pass along some good news. While they didn’t get the job they applied for, you have another position, with another company they might have interest in.

Bam!  You’re printing money.

Very little extra effort, and almost no extra resources needed.  Your talent acquisition department just turned into a profit center.

No organization would do this because they believe it will ‘hurt’ or ‘damage’ their employment brand.  “Tim! If candidates knew we were going to sell their information to other companies, they wouldn’t apply to our jobs!”  Or, maybe they would because they actually want to work for you!  If that’s your process, what option do they have? Plus, all your doing is potentially giving them more options.  How many people do you know that don’t want more options?

While no one is doing this publicly, I’ll tell you it is happening privately.  I’ve been approached by corporate talent acquisition pros who are willing to ‘sell’ me access to their database for a fee.  I pay them.  They deliver to me candidates who applied to their positions that they never wanted to begin with, or couldn’t use.  I haven’t ever did this for the simple fact that each time I was approached, the person was doing this behind the organizations back, with them wanting the check made out directly to them, personally.  That’s shady.

But, if a company was willing to do it all above board as a paid service…I can’t tell you I would be in!

Why I can Recruit and You can’t

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TaxFoundation.org recently released a map that shows how much $100 is worth for each state.  The concept being where you live has a huge impact to what you can afford to buy with that same $100 bill. Here’s the map:

It begs the question, why would anyone live in D.C.? Or New York? Or California? Or New Jersey?

I’m not a coast guy.  I live in 4 bedroom, 3 bath house in Michigan that costs under $350K.  It’s new. It’s in a great neighborhood. I don’t have a highway running through my backyard. I’m close to a university, shopping, good restaurants, etc.  I’m getting the most out of my $100!

Don’t get me wrong. I love to visit big cities. Chicago and Detroit are both close, so those are easy. New York  and D.C. are great. California and Texas are lovely. I’m always thankful to come home.  No traffic. Little crime. Kids still seem to be kids.  Basically, I’m Ward Cleaver.

Michigan, and the Auto Industry, is going through a big growth bubble right now.  It’s a combination of the Auto industry coming back. No one bought cars during the recession, so pent up demand.  Aging auto workforce that stayed on through the recession and now wants out.  There are thousands of jobs in Detroit for technical workers.

Recently, I had a company contact us about helping them find automotive engineering talent to go to California for a start up.  They want to build an entire car start up in Silicon Valley.  My first question was, why?  They don’t really have a good answer to the why.  Besides the fact, well, this is where we are now.  Okay. I can recruit auto engineers for you, from Detroit to Silicon Valley. But understand, Detroit talent is going to have sticker shock!  Major sticker shock!

They are use to getting more that $100, for their $100, and now I’m going to tell them I’ll give you $85 for your $100.  This is really like a decrease of 25% to go and do the same job.  Well, they said, we’ll pay more.  25% more?  Even so, my $350K house is $1.3M in Silicon Valley for less house.  But you’re close to the beach!  For $1.3 I better be on the beach! Is the mindset of an engineer from Michigan!

Recruiting is a mindset.  You can see why I can recruit folks to the Midwest!  I know the hot buttons to push.  Everyone has a certain value they want for their $100.  For some the ocean and the beach and sunny weather is price they will pay for.  For others, they want less traffic, quiet, clean air.  It’s your job as a recruiter to be able to find that value, and not let your own perceptions of that value get in the way.

It’s Too Long

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Wait for it…

“That’s what she said!”

I saved you the trouble.

Being too long is a major problem in the world today.  People aren’t willing to wait, primarily because they don’t have to.  Baseball can’t attract a young audience because the kids don’t want to sit around for three hours, at a minimum, to find out the outcome of the game.  Soccer is exploding in the U.S. because it’s 90 minutes and they don’t even stop the clock when someone is injured!  No commercial breaks, except for a short halftime period.

People won’t read a 700 page book, they want 300.  No one wants to watch a three hour movie, make it two.  Why do we have to have an hour meeting, make it thirty minutes.

Being too long is not a weakness you want to have in todays world.  Being too long is now a sign that you probably don’t really know what you’re doing.  If you can’t be short and concise, you’re looked at as ‘old fashion’.

That’s what your candidates are thinking of your selection process.  You try and tell yourself, and your leadership, that we ‘take our time’ because we want to ‘make the right decision’. But your competition is making those same decisions in half the time.  You’re old fashion. You’re broken.  You’re taking too long.

Moving fast used to be considered reckless.  Older generations would tell us to ‘slow down’.  Measure twice, cut once.  But, what if I made a process where measuring once was all that was needed, and I could eliminate the second measure?  Wouldn’t that be better?

The legacy of the recession in Talent Acquisition is this, you had less to do, so you filled that time trying to add value.  There is a tipping point to adding value.  You extending the length of your selection process at a point no longer adds value.  You’re taking too long to make hiring decisions.  I know this because I’m constantly hearing stories of candidates you want, accepting offers from other companies before you’re ready to make an offer.

You’re taking too long.

 

Can Corporate Recruiters Poach?

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Before we get right in and answer this question, let’s all get on the same page.  What is Poaching?  Wiki defines it as:

“Poaching has traditionally been defined as the illegal hunting, killing or capturing of wild animals, usually associated with land use rights.”

It can also be a cooking term, like Poached Eggs or Poached Salmon, but that’s not what we’re talking about.

The fact of the matter is that I don’t like the term ‘Poaching’ when it is used regarding talent acquisition.  Business Insider loves to use this in titles when they are talking about normal recruiting activity (Here, Here, and Here to share just a few).  There’s nothing illegal about ‘recruiting’ someone from another firm. Nothing!

Google has a talented group of Software Developers. Facebook needs Software Developers. Facebook recruits Google developers to come work for them.  That’s Recruiting at its most basic.  Nothing illegal about that.  That’s actually the basis of our capitalist society.  Free market economy.

So, why is it that we use the word “Poach” when describing something that is just basic business?

It’s because when an employee leaves you for your competition it pisses you off!  You feel robbed.  You feel like it should be illegal.  “Wait!  I spent so much time and effort to get you hear and now you’re just leaving me, for her!!!”

But, it’s not illegal.  It’s not ‘poaching’.  It’s business.  You either do it well, or you use words like ‘poach’.

Can Corporate Recruiters ‘poach’?

Let me put it to you this way.  If I was running your corporate talent acquisition department, and we had a recruiter who felt like they shouldn’t ‘poach’ from the competition, I would ask that recruiter to go work for the competition! At that point, that’s basically what they are doing anyway!

I feel so strongly about this, I truly believe a really good corporate recruiting function can cripple your competition. Truly!  If your corporate recruiters take the best talent from your competition and bring them to your team, your competition isn’t long for this world.  “Oh, yeah, but that’s poaching, Tim.” No, that’s Capitalism. That’s free market. It’s what our country is built on.

So, what I’m trying to say is this, if you don’t poach your competition’s talent you’re not American!

 

The Candidate Fade Away

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There’s this thing that happens with dating nowadays, called the Fade Away.  I know this because I have teenage sons.  The Fade Away is when you’re dating someone and you know it’s not for you long term, but instead of just telling that person you start the Fade Away process.

You stop talking, and start texting.  The texting slowly becomes less frequent, spread out and shorter in length, to eventually stopping altogether.  No finalization.  No uncomfortable exchange of items. Just fading away into a life without that other person being in it.

You see, back in my dating days, well, we didn’t have texting.  You had phone calls that you could duck for a while, but let’s face it your parents were not going to cover for you, so eventually, you had to face the other person.  Those conversations were awful, I so wish I had the fade away!

Because of how we treat our personal relationships today, candidates are now using the Fade Away on companies.   Recruiters talk to a candidate, they seem excited, they call you back every time you call them.  They give you their cell phone number and you begin to text. All is right in the recruiting world.  At some point the candidate decides that the position, or the company, or you just isn’t right for them and they stop returning calls and texts.  It’s not all at once, it just gets less, until it fades away completely.  Just like we were dating.

Here’s some ways to stop the Candidate Fade Away:

1. Be the understanding Girlfriend.  You know the type: “No! No! Really!  I get it! At any point you aren’t cool with this, I’m totally cool with this, let’s just make sure we are straight with each other and tell each other!”  Then you tell her and she loses her effing mind! Okay, ladies, I know, it works both ways!  As a recruiter start out the candidate relationship like this, be a pro. “Tim let me tell you how I work up front.  There is going to come a time when you might feel I presenting you something that you just don’t want for some reason. I’m completely cool with that, I’m presenting you.  I’m your Jerry Maguire. Let me know right away, and I’ll make sure we both look good when speaking to the company and hiring manager.  But I need to know up front what’s going on.”

2. It’s about you, not me.  Find out how the candidate prefers to communicated to and have them set the terms.  This usually works out well, because they become invested.  You told me this is how you wanted to be communicated to, and I’m following what you wanted.  Experienced recruiters usually hate this route because they’ve been trained to ‘control’ the candidate.  Used in the right manner it can be very effective.

3. Call out the Fade Away!  Making fun of what is going on won’t connect with everyone, but it will definitely connect with some.  Many folks will get defensive if you call them out on the Fade Away, but if you have fun with it, you’ll get some to come back around and laugh it off. “Timmy! Are you trying to break up with me!?  Come on, let’s talk this out, we could be so good for each other, at least talk to me before you break up with me!”  You’ll get a response to this, trust me!

 

The 5 Most Common “I Missed My Interview” Excuses

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There’s one thing that happens to all recruiters when the job market shifts from employer driven to candidate driven: candidates accept interviews, then don’t show or cancel at the last minute.  Many times the candidates come up with the lamest excuses on why they have to cancel. Rarely, will they just come out and say, “Hey, I just don’t like you guys that much!”  It’s the one thing, no matter how good of  a closer you are, as a recruiter, you have to deal with almost daily in our business.

Since I’ve been in the business of recruiting for twenty years I’ve heard all the cancellation excuses. I’ve become numb to the entire process. Great HR Pros have to.  While it is upsetting to have someone cancel, it’s not surprising.  Our reality is we offer a potential candidate an opportunity and the best of us make it sound very enticing. Many times once the candidate comes back to earth, they realize for whatever reason, the opportunity isn’t for them.  Being that most people are super conflict avoidant, they won’t just tell it to you straight, that make up little white lies that seem believable.  Believable only to themselves, that is!

Here are the 5 most common “I missed my interview” excuses from candidates:

1. My Grandfather died! Really!  Really. Really…  In twenty years of recruiting I’ve had more candidates have someone die in their family than I believe is statistically possible, and I’m not just talking agency hires, this is corporate as well!  At a point, I want to laugh out loud on the phone when they call in and say it.  Not that I think death is funny, but it would be comical to them if they were sitting in my seat, knowing how many ‘death’ calls I take annually!  Also, grandparents are the most common death, because it seems to make most sense. This is all a good excuse because most people believe they won’t get a call back from the recruiter because they won’t want to deal with the death issue!

2. I got into a car accident! But, I’m okay, just can’t make the interview.  This one is a good short term excuse, but it still sets them up for a follow up call to reschedule.  Still, it’s used a lot!  Besides my staffing agency business, I also want to open up a body shop and funeral home all right next to each…

3. My kid got sick, I can’t go to the interview.  Another very believable and understanding excuse, but, again, it sets them up for the reschedule.  The problem with any of these types of excuses is they seem great when you’re leaving a message, but then you have to put up with a recruiter leaving thirty voice mails asking you to reschedule the email.

4. My employer needs me to travel out of state!  We work in tech so we actually get this one a lot.  This also comes with a built in reschedule excuse, “Can’t reschedule now, not sure how long I’m going to be, gotta go, big emergency, the data center is down!”  Ugh.  This one is tough to combat from a recruiter perspective.

5. I had to have emergency surgery!  Another good excuse that doesn’t have to be as bad as it sounds because they’ll add in the ‘dental’ component. “I had to have an emergency root canal, can’t talk, will call you when I can.”  Can also use it for ankles, knees, etc. Which gives the built in excuse of not being able to walk.  Plus the added benefit of, “I probably shouldn’t change jobs right now, with insurance, with this going on…”

If, and after twenty years in recruiting that’s a huge if, I was a very trusting man, I would have a view of the world that I must be the most unlucky person ever to have all these bad things and unfortunate timings happen to me!  But, since I’ve been in recruiting for twenty years, I get the game.

What’s the most used excuse you get from candidates who no-show or cancel out on interviews?

 

Why Changing How You Recruit Is Really, Really Hard

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Very quickly we are entering candidate driven markets in almost all segments of job categories, in almost all segments of the country.  Obviously, a better economy and increasing retirements from Boomers play a major role in this.  This is causing most companies to recruit differently than they have in a number of years.  I’m hearing the pain from corporate talent acquisition pros daily.  All over the country recruiters are having to actually recruit for the first time in a long time!

Getting recruiters to recruit is really hard.

Let that sink in for a moment.  Getting recruiters to recruit is really hard, when they haven’t really had to recruit for 10 years.

This will take change and here’s a glimpse of what most Talent Acquisition executives are facing right now:

1. We can’t get talent, we need to start doing this differently (Big Change, Uncomfortable).

2. Those who will have to change (Recruiters) immediately voice their displeasure, at a minimum. “Wait! What! You’re going to start measuring our activity!? Oh! You don’t trust us!”

3. Those who will get the benefit of change (Hiring Managers) sit quietly and watch, partially disbelieving anything will really change. Welcome to organizations.

That’s why changing how you recruit is really hard.  Those who have to do the recruiting don’t want change and are letting you know about it.  Those who need you to change don’t believe you can do it, and want you to prove it.    Neither side, seems to be on your side.

Changing how you actually recruit is very easy.  Getting people to change how they actually recruit is really, really hard.

 

The 1 Reason You Can’t Find Talent Right Now

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There’s one big reason you can’t find talent right now.  Here it is:

Simple economics plays a huge role in your ability to hire well.  We all like to think we are super star rock star talent acquisition pros, but the reality is we are mostly just pawns in economic cycles.  Sure you can have a great employment brand, and have great recruiting tools, and even have the most talented recruiters money can buy.  But rarely can’t you beat simple supply and demand.

Want to know why you’re struggling to hire right now?  There aren’t enough candidates for the jobs you need to fill.  It’s really quite simple.

We have an extended recession where almost all employee development and employee growth programs got cut to the bone.  No apprenticeships. No internships.  Old people held onto their jobs because of  the recession, while younger people went and found other ways to make ends meet.  The stock market that was in the tank during the recession came back bigger than ever.  The old people now want to retire, and they are in bulk!

Now you want to hire because business is back!  You have new positions to add. You have old employees leaving you with all of that knowledge, and you haven’t seriously tried to grow an employee in a decade.

It took you 10 years to get to this point.  It’s going to take you more than increased job board ads and new ATS to get you out of this.  Here are few tips to get you through a Candidate Driven Marketplace:

1. Start growing your own now. No, it’s not a short term solution. But you must realize your problem is both short and long.

2. Get comfortable with stealing talent from your competitors and anyone else. Also, they’ll be stealing from you.  Welcome to the show.

3. Upgrade your recruiting staff, yesterday.  Yeah, I like Bonnie to, but she can’t really recruit.

4. You have to get your organization to understand your reality.  Like Hillary said, “It takes a village”.

5. Learn the concept “Total Talent” and get comfortable with it.  The rest of the world already has.  The U.S. is a decade behind.  Total talent is the concept that an organization has many avenues of talent: direct employees, consultants, contract employees, temporary employees, part time, job share, etc. No longer should you even want just ‘direct’ employees.  Smart talent acquisition strategy incorporates all levels of talent, not just one.  Unless your name is Bonnie.

Why Your Employment Brand Really Matters

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There’s really only one reason that you should have any concern over your employment brand and it’s this:

Job at Great Brand = High Self-esteem

Stop for one minute and don’t think like a marketer, but like a normal person. Why does a normal person want to go to work for a great brand? Why would you?

Let me put it another way.  Why do you buy and wear brand name clothing?  It’s not because it’s, necessarily, better made than any other brand.  It’s because it makes you feel good to wear that brand.  People look at you and see that you’re wearing that brand.  It gives you a boost to your self-esteem.

Now, think about the brands you love. For me, I love Nike.  Always have, since I was a kid.  I have a lot of Nike stuff in my life.  When I see someone that works at Nike, I get excited.  I want to know more about how they like it, what its like, etc.  I’ve applied to work at Nike early in my career, and got shot down.  I know working for Nike would have made me feel good about myself and the company I was working for.  I have a belief that others would have been ‘impressed’ I was working for Nike.  Whether if it was true or not, that was my perception.

The only true reason your employment brand is important is because of this.  People want to work an organization that is a boost to their self-esteem.  Even if your brand is neutral in doing that, it’s a negative.  They want to work for a brand ‘they’ feel others will be impressed by for a number of varied reasons: it’s cool (Google/Zappos), it’s important (Universities/Government/FBI), they do good stuff (Hospitals/Teachers), they make a ton of money (Berkshire Hathaway), they are innovative (hot new tech firms), they are professional (law firms/banking/professional services), etc.

Your employment brand, for some segment of your hiring population, needs to raise their self-esteem.  Find out what it is about you that does that, and you’ll have employment branding figured out.