At what age should you retire?

We tend to believe retirement is an age thing. Well, once you turn 65, it’s time to retire! Do you know where ’65’ actually came from? Most HR pros will probably guess it, it’s when America instituted social security insurance back in 1935.

The U.S. Government, in 1935, didn’t even use any science to determine 65 years old.  At the time, the national railroad pension retirement age was 65, and about half the state pensions were the same (the other half were 70), so 65 years old was chosen. Way less red tape back in 1935! Can you imagine the government trying to make that decision today!?

So, you turn 65 and you’re supposed to retire. In 1935, that probably was fairly accurate. The actual life expectancy in 1935 was only 61! So, we built social security knowing most people would not live to receive it. Today, life expectancy is around 79 years old!  As you can imagine, 65 years old is no longer a realistic retirement age.

I’m currently 50 years old.  It’s my belief that I have about 20 years left to work and save for my retirement. I’m assuming I’ll work until I’m at least 70.  70 years old today doesn’t seem like 70 years old when I was a kid.  My parents are now in their 70’s and they don’t seem ‘old’. I mean they’re old, but not like they can’t do anything old.  Both could still easily work and produce great work if they wanted to.

All of this should change how we look at succession planning in our organizations, but we still use 65 as the ‘expiration’ date of when someone no longer seems to have value. “Oh, you know Tim, he’s going to be 65 next year, I’m amazed he can still stay awake all day!”

65 in 2020 is not the same 65 we saw in 1935!  The health and physical wellbeing of those two people are worlds apart!

Succession Planning needs to catch up with this difference.  HR needs to lead this charge.  Part of this change starts with us changing the language and numbers we use when describing retirement.  Regular retirement age needs to start at 70 years old, at a minimum, and move up from there.  We need to eliminate 65 years old from everything we write and speak.  It’s just no longer valid or accurate.

Once we push this date out, we can then start to plan much more accurately to what our organizational needs will truly be.  Next, we need to have frank conversations with those who we believe are reaching an age where they want to retire and have real conversations.  HR pros have been failing at this for years!  It’s actually not against the law to ask an employee what their retirement plan is! It should be against the law that you don’t ask this question!

If an employee knows that you are working with them to reach their goals, and you let that employee know that ‘hey, we need you for another five years’, most will actually happily stay on the additional time.  My Dad worked in a professional job until he was 72, and they wanted him longer! Don’t ever underestimate the power of being wanted. As we age, that desire to be wanted just increases!

So, I’ll ask you. At what age do you think someone should retire?

Tomorrow I’m Talking for 9 Minutes! Check it Out! #InnovateWork #FindGreatness

My buddy, Chris Bailey, from the Cayman Islands called me and said, “Hey, I’m helping out with this HR thing called InnovateWork. Will you come on the event and do a talk?” I ask, “How long?” He says, “9 minutes.” I say, “9 minutes! I can definitely talk for 9 minutes!”

The event is Tuesday, November 10th at 1 pm ET. You can register here, the entire event takes like an hour or so – besides my 9-minute talk, you can also see Chris, our friend William Tincup, Simmone L. Bowe from the Bahamas, and Dr. Cassida Jones Johnson from Jamaica

Also, hosting the event are some more friends, Julie Turney, Bill Banham, Rob Catalano (Bill and Rob co-Founded InnovateWork).

What will I be talking about for 9 minutes? 

Great question, but I have a way that I think we can discover who is great in your organization! Yep, in 9 minutes I’m going to teach every single person on the webcast how they can discover who is great in your organization No technology needed. I’m not selling anything. Well, I’m selling you a great idea and an exercise that your leadership teams will love!

In 9 minutes I’m going to actually walk you through the exercise that you can then take back to your own organization and use! It’s simple but powerful, I’ve literally done this in organizations and had people crying!

Come check it out! It’s an hour or so out of your week, and I guarantee you it will be worth it!

REGISTER HERE! 

Does Your Average Employee Tenure Matter? (New Data!)

I keep getting told by folks who tend to know way more than me that employees ‘today’ don’t care about staying at a company long term. “Tim you just don’t get it, the younger workforce just wants to spend one to three years at a job than leave for something new and different.” You’re right! I don’t get it.

BLS recently released survey data showing that the average employee tenure is sitting around 4.1 years.  Which speaks to my smart friends who love to keep replacing talent. I still don’t buy this fact as meaning people don’t want long term employment with one organization.

Here’s what I know about high tenured individuals:

1. People who stay long term with a company tend to make more money over their careers.

2. People who stay long term with a company tend to reach the highest level of promotion.

3. People who tend to stay long term with a company tend to have higher career satisfaction.

I don’t have a survey on this. I have twenty years of working in the trenches of HR and witnessing this firsthand. The new CEO hire from outside the company gets all the press, but it actually rarely happens. Most companies promote from within because they have trust in the performance of a long-term, dedicated employee, over an unknown from the outside. Most organizations pick the known over the unknown.

I still believe tenure matters a great deal to the leadership of most organizations.  I believe that a younger workforce still wants to find a great company where they can build a career, but we keep telling them that is unrealistic in today’s world.

Career ADHD is something we’ve made up to help us explain to our executives why we can no longer retain our employees.  Retention is hard work. It has a real, lasting impact on the health and well-being of a company. There are real academic studies that show the organizations with the highest tenure, outperform those organizations with lower tenure.  (here, here, and here)

Employee tenure is important and it matters a great deal to the success of your organization. If you’re telling yourself and your leadership that it doesn’t, that it’s just ‘kids’ today, we can’t do anything about it, you’re doing your organization a disservice. You can do something about it. Employee retention, at all levels, should be the number 1, 2, and 3 top priorities of your HR shop.

Why do we suck so much?

There’s an interactive questioning technique called The 5 Whys.  The theory is that if you continue to ask ‘why’ enough times you’ll get to the root cause of every issue.

Timmy is a bad performer. Why?

He doesn’t follow through on anything. Why?

It seems like he gets things started well and then moves onto other things before the first thing is finished. Why?

He likes the energy of starting new projects. Why?

He thinks if he’s on the front side of the project, he’ll have more influence in the direction the project is going. Why?

Because that has been his experience with our organization.

Oh, so he might not be a bad performer. He just has an opportunity area that we might be able to help him out with – getting projects across the finish line.  And we’ve taught him to behave in this manner.

I don’t know if you have to use to 5 whys each time, I do think you have to ask at least 3 whys to get past the emotion of any decision.  We tend to make most decisions with some element of emotion.  Getting to the third why will get the emotion out in the open.  That is important in any decision-making process.

Does this technique seem a little ‘parental’?  It does, which is why you probably don’t want to make a habit of using this technique too often.  It is definitely a tool, though, that can be very effective for a leader to use from time to time.

“We need to change our hiring process!”

Why?

“We have had 3 consecutive failed hires.”

Why?

“Well, one person was a referral from an executive, so we hired without really checking references. One hire totally aced our pre-employment testing, but had a sketchy work history, but tested off the charts. One was a knock out in the interview, marginal testing, and just didn’t pan out.”

So, do we really need to change our hiring process? Or should we just start following our hiring process?

3 Whys takes the emotion out of any decision making process.  It gets out everyone’s inner issues about the problem.  We tend to lead with a crisis statement that will lead to action.  If we take action based on incomplete information, we will unnecessarily start doing things that we might not need to do, or make changes that really don’t make sense to the organization.

Next time you are facing a tough decision, start asking ‘Why’ and see where it leads you, you might be surprised where you’ll end up!

 

Could Employee Data Portability be the Future of Employment?

Do you remember when cell phones first came out? If you were with Verizon and you wanted to switch to Sprint, you actually had to change phone numbers! Think about how that would impact your world today. We switch from company to company, go-between social apps all day long, never worrying that our “profile” our data, won’t follow us.

In the mid-2000s the FCC finally made the determination that we should be able to move our phone number from one carrier to the next. Our phone number was part of our personal data. It’s how people recognized us.

Now, think about how our jobs are similar to our phone number, in terms of data.

You go and work at company A. You do a great job. You want to use that great work to get a new job at company B, but company A is restricted from telling company B anything about you, besides maybe some dates of employment.

What if we had a full digital file of everything we did at company A. Our performance records. Our training and development records. Maybe even records of peer reviews, etc. Exactly which jobs you held and what you did.

Do you think that would help you get that next job?

For most, it would help a bunch. If you sucked it might hurt your chances, but hey, you sucked, get better at your current job and turn it around!

Workday has been working on making employee data portable between Workday customers. That is close, and it’s definitely a step in the right direction, but so far you can’t take your Workday record and take it to a competitor HCM solution like Oracle or SAP. But, if you worked at three Workday HCM shops in a row, theoretically they are putting into place the ability for you to make your employment data portable.

That’s really cool! Because one of the biggest issues we face as candidates and as employers is truly knowing what someone has done previously, and letting a potential future employee know what we have actually done. Unfortunately, way too many people flat out lie on their resume/application/LinkedIn profile, that it’s hard to take any of those things as concrete proof of work.

I actually really like the idea of employee data portability. We allow employees to have a copy of their employee file, but so often, there isn’t really any substance in those files to help an employee get their next job. I also, get that if you had a negative job experience, you might not want that, but let’s face it, most people have some negative job experiences along the way, and I think all of that would come out in the wash.

We are the collective of our experiences, not just our most recent experience. As a hiring manager, I’m looking for trends and growth, understanding an individual might have made a bad job choice that didn’t fit well, and that might pop out. But, I also like the fact that if someone is truly a bad apple, that will also pop out.

We are all quickly becoming portable data sets. Facebook, Instagram, Snap, TikTok, Twitter, etc. already know this. Most consumer marketing pros already know this. Employer technology tends to lag behind, but I think we are all headed down a path where one day getting hired will be less about your resume or profile, and more about your complete data set you can show an employer with a simple click.

Should You Tell An Employee You Consider Them High-Potential? #HiPo

The Wall Street Journal had an article saying that only 28% of companies tell their employees what they are ranked in terms of future potential (i.e., High Potential, Low, etc.).  From the article:

According to a report released Monday by consulting firm Towers Watson, just 68% of companies formally identify high-potential employees, and only 28% actually tell the employees they’ve been labeled as such. The survey was based on a study of 316 companies across North America.

“This is really a missed opportunity,” says Laurie Bienstock, co-author of the report. “You need to wonder how [organizations] are fostering the development of these high-potentials if they’re not informing them.”

Don’t you just wonder!?

Let me tell you a little HR secret Laurie, employers don’t need to tell Hi-Po’s they are Hi-Po’s because Hi-Po’s already know they are Hi-Po’s, that’s one reason they are Hi-Po’s they have great self-awareness.   What employers need to do with Hi-Po’s is the following:

1. Pay them.  Above the market, above average and low potentials within the same workgroups and make sure they know it.

2. Challenge them.  Lead positions on projects, putting them in positions to communicate to senior leadership and shine, getting them into the organizational “circle of trust”.

3. Treat them differently.  Yep, that’s right HR Pros – treat your Hi-Po’s differently than you treat your Low-Po’s – they expect, they want it, they’ll appreciate it.  It will tick off your Low-Po’s, and that’s a good thing – you need your Low-Po’s to be uncomfortable – you’re in charge of making your organization’s talent better, not running a charity event.

The other fact from the article that only 68% formally identify employee potential is surprising to me – and not that it’s low – that number seems high to me.  Hi-Po, No-Po, Low-Po, etc. is a big HR shop game that is a luxury for most organizations.  Is it critical for successful succession planning? Yes.  It is also something that takes a ton of organizational resources to accomplish and maintain.  Once you get that data, you then have to do something with it and keep doing it.  That usually means the development of an entire group within HR, depending on how big your organization is.  So, 68% seems like an inflated number – I’m guessing the survey was given to only large corporations.

Should you tell an employee what they are ranked?  I have and I would – but it really depends on the culture and engagement of your organization.  The one thing I will tell you is, if you have no plan on what you are going to do with this data, don’t start – it will be a waste of time.  I see so many HR Pros run down this path of determining who their Hi-Po’s are without any idea of what they are going to do next.  It’s like “Hey! We found out Joe and Lynn are our Hi-Po’s! Isn’t that great?!”  No, not really – so, what?  The real work comes after the identification in developing your Hi-Po’s into their next level position and building succession, the real work is not in the identifying.

 

What do you value most? Time or Money?

If I work less, you will pay less. True?

I’m assuming your answer to the question, what do you value most, time, or money? Your answer was time. Given enough time I can make more money. No matter how much money I have, I can’t necessarily buy more time.

So, if I do my work faster for you, that should have a higher value, right?

You see, it doesn’t work both ways. We want our employees to be more efficient doing world-class work, but if they don’t work the amount of time we expect, “we” feel like we got cheated. But, wait, I did what you wanted in half the time, you should be happy to pay me, in fact, you should want to pay me more!

Let me give you a real example.

Let’s say you’re paying me to find you a world-class employee, that will be super valuable to your organization. I’m billing you 25% of this employee’s first year’s salary of $100,000 if I successfully find you this talented person.

Turns out, I was able to find this person in 5 minutes. You owe me $25,000.

I’m so happy I was able to find you the person you wanted to hire! We are both extremely happy!

But you are not! Are you?

Why?

You feel cheated. You feel like if it only took me 5 minutes to find this person, that can’t be worth $25,000.

So, let’s break this down:

  • You said time is your most valuable resource.
  • I just gave you weeks, maybe months of time, since this search only took 5 minutes.
  • In fact, getting this hire on so quickly will allow your organization to close millions in additional project work.

Do you still feel cheated that I did my job so well, it gave us both more time and more value to both of our organizations?  Yes, most likely…

Great leaders would be extremely satisfied with this outcome. Average and emerging leaders would accept it, but still have some slight heartburn (how will I explain this to my executives? I’m paying $25K for 5 minutes of work!). Awful leaders will fight not to pay the invoice and ruin the relationship.

Now all of this has nothing to do with staffing, that was just the example. It has to do with what we value more. Time or Money.

We fail as organizations when we can’t define what is most valuable. This is how we get leaders who still value “asses in seats” over people delivering great work quickly. World-class organizations set great deliverables, reachable goals, and reward employees for meeting those goals on time, or ideally sooner!

The reward employees get is time and flexibility. The reward the organization gets is employees who want to continue to blow goals out of the water.

What do you value more, time, or money?

Influencers or Analysts? Who has the most impact on your brand?

The worlds of Influencers and Analysts have never collied more than they are right now in the HR industry. Most of this has to do with the popularity of Influencer Marketing that has taken off in the past decade, and like most things in HR, we are now just catching up with the marketing trend.

Traditionally, in the HR space, companies selling products, technology, and services only really cared about two things: 1. What do our clients think of us, and 2? What do the “Analysts” think of us?

What’s an Analyst? 

Every industry has them. These are basically individuals who work for organizations like Deloitte, Gartner, Forrester Research, IDC, and hundreds of boutique firms specializing in specific parts of the HR ecosystem. The individuals spend a great deal of time understanding the landscape of a specific function in HR, the technology, the processes, what works, and what doesn’t, etc. Then your organization pays its organization a great deal of money for this expert knowledge.

The hope is, using this expert Analyst knowledge will ultimately help you save time, money, and missteps because you’ve hired a firm of experts to help you make the right decisions. Many of these experts have never actually worked a day in HR, but hold MBAs and such. Some of these people are some of the smartest people I’ve ever met, and if you listened to them, they could truly help you. Some are idiots working for a big firm.

Examples of Analyst I admire: William Tincup, Madeline Laurano, Trish McFarlane, George LaRocque, Ben Eubanks, Kyle Lagunas, John Sumser, Holger Mueller, Jason Cerrato, Josh Bersin, Sarah Brennanetc. 

This will then beg the question of well, then, what’s an Influencer? 

Influencer marketing has been around for a hundred years, but Kim Kardashian is the queen of modern-day influencers. I’m famous! You see me talking about or using this product. You buy this product. That’s really the backbone of influencer marketing. I mean Kimmy D would never steer you wrong, would she?

An Influencer is anyone in an industry that a measurable amount of people are listening to, which will influence their buying behavior. I write a blog post on some products that I’m using in my own shop. It’s super awesome! You go out, look at it, and decide to buy it and use it with your team. You’ve been influenced.

Most of the influencers in the HR industry are current or former practitioners, they’ve lived your life. Some are super smart and have the resume to back it up. Some are complete idiots. Any idiot can have a blog (I’m a great example!). Most influencers, like an analyst, have a specialty, something they’re better at than other stuff. Some influence full time, but most hold down ‘real’ jobs to pay the bills. So, they probably don’t have the time to deep dive into the industry, as you’ll see with analysts.

Examples of Influencers I admire: Kris Dunn, Dawn Burke, Carmen Hudson, Robin Schooling, Jason LauritsenLaurie Ruettimann, Jennifer McClure, Sharlyn Lauby, Steve Browne, Sabrina Baker, Joey Price, Mary Faulkner, Jessica Miller Merrell, Janine Truitt-Dennis, etc. (there’s really too many to name!)

Many of these people are HR Famous! They have worked hard to create an audience who for the most part listens to what they have to say.

You also have people that fall into this strange middle ground of Influencer-Analysts types that have no name. Maybe they started out as an influencer, then became an Analyst, or maybe they were an Analyst who became popular and started influencing. Examples in this camp are folks like: Josh Bersin, Jason Averbook, Sarah Brennen, Trish McFarlane, Ben Eubanks, etc.

(BTW – All of these people you should connect to! )

So, who has the most impact on your Brand? Influencers or Analysts? 

This is not an easy question to answer because like almost anything it depends on a lot! We all know of a certain product we love and regardless of the influence or what some expert is telling us, we will just buy it because we love it!

We also have an untold number of products and services we buy because someone we trust told us about it, and because we trust them, we go buy it.

If you’re a large enterprise-level product or service, basically selling to companies that have more than 5,000 employees, you better make nice with the Analyst community! They tend to have the ear of more enterprise buyers then you’ll typically see from influencers. I doubt very highly the CHRO of Google is reading this blog! (but I know the CPO of GM is!)

What I see is companies selling to enterprises usually work with both Analysts and Influencers. They want to ensure their message is heard across the buying community, so they don’t miss out on a potential buyer, and they have the money to do both.

Companies selling to under 5,000 employees and it starts to get a little harder to determine the impact of Analysts. I mean how many HR and Talent shops in Small to Medium-sized businesses have the money to pay for Analysts Research? Not many! If you run an HR shop of a 1500 person company, you do not have $50,000 to hear what the best ATS is! The ATS you buy won’t even cost $50K!

Behind the scenes, most analysts understand their biggest impact on the enterprise buyer, and because that’s where the money is, that’s exactly where they want to be! If you have buyers across small, medium, large, and enterprise markets, it then becomes a more difficult decision on how you use Influencer marketing.

The real answer to the question above is you engage with the analyst and influencers that have the most positive impact on selling your product. Unfortunately, most organizations have little or no idea if either side is having an impact on selling their stuff.

Who has the juice? 

I call someone who has ‘real’ influence as having the “juice”. If you have the ‘juice’ you have the ability to influence real buying decisions on a regular basis. Laurie Ruettimann tells you to go out and buy this new great HR product, and that organization will see a measurable sales increase directly tied to the links in her posts. She’s got juice!

I wrote about an HR Tech company a few months ago after a demo and a month later they sent me a bottle of gin because they landed a six-figure deal directly from my mentioning them in a post. That’s gin and juice! 😉

Most people who call themselves influencers in the HR space have little or no juice. Usually, because they just don’t have a large enough, sustained audience who is listening. They might be 100% correct in their recommendations and insight, but not enough people are listening to move the buying needle.

I love what the folks are doing over at Advos because they are actually showing organizations who have the juice and who doesn’t. I can tell you I have the juice and say I’m the #1 Influencer in the HR marketplace, but the reality is, anyone can say that! HRMarketer is actually giving data behind those words to let people know where the real juice is.

The truth around all of the analyst vs. influencer chatter is that you’ll find people in both groups who can help you and people in both groups who are complete idiots and have no value. The best thing to do is build a relationship with both, find out who moves your needle and aligns with the messaging you’re trying to get out, and then measure. Eventually, you’ll find the right mix that will work for your organization.

This One Group of Employees Needs Performance Reviews Cancelled!

This week on the HR Famous pod we talked about Google suspending performance reviews until 2021. When I first heard about it, my initial reaction was, “okay, here we go, the softening of America continues!” Come on, buck up kids!

It didn’t take me long to come to my senses when I thought about my own team. I have a super-strong group of employees, many of them mothers. On a weekly basis, I get to hear their stories of remote work with kids.

The reality we are facing right now, whether you think it’s right or not, is that most of your female employees with children are taking on the brunt of assisting the kids in their schooling at home. I’m a modern man. I don’t think women should have to take on this burden, but men mostly suck at organization, and from what I can tell, kids need vast amounts of organization when learning at home.

What does any of this have anything to do with Performance Reviews!? 


Because it’s unfair to judge your employees who are parents and besides doing their job, they are also forced to be a part-time educator because remote schooling is failing across the board. AND, the majority of these parent employees are women, who also just happen to face great equity issues already in your organization.

“Okay, Tim, we’ll suspend performance reviews for our employees who are parents, but we are going to continue with everyone else! Why would we stop all performance reviews?” See below…

Here is what will happen if you don’t cancel performance reviews in 2020, and maybe for a while after:

  • Your non-parent employees will get performance reviews and raises and promotions, life is great for them. Your parent employees, mostly women taking the brunt of the workload, won’t get a review and fall behind or will get a review and be judged unfairly based on what our crazy world has thrown at them.
  • Your pay equity issues and lack of gender diversity at leadership levels will continue and increase.
  • You’ll begin to see divisions amongst your employees, that will hurt your culture and productivity.
  • Eventually, you’ll create unwanted turnover or high performing talent.

I’m not saying we should stop feedback. Continue to do feedback all the time. Draft comms out to your employee base that speaks to the inequity our peers are facing and why you will suspend reviews until the pandemic is over and things get back to normal.

Some will read this and go, “yeah, I get it, but we are just going to have continued open dialogue with each team member and if someone says they don’t want a review right now, we’ll table them.” That’s a mistake because the women I know who are doing both roles right now will never tell you they don’t want a review. They are too proud for that, but it’s what’s best for them.

So, I’m a dude talking for women – because that’s what dudes do – we love to do some mansplaining! We also love to protect women. It’s a crazy genetic thing our mom gave us. Let me know what you think in the comments. Have you had this conversation in your organization? What are you going to do?

How many people in your profession actually know what they are doing?

I asked this question recently to a number of people. On a normal distribution curve of performance it should look something like this:

-20% are Top Performers

-70% are Average Performers

-10% are Not Performing at all

So, my belief would be if I asked an individual in any professional occupational role, “Tell me what percentage of pros in your field actually know what they are doing?” That I should get a very similar distribution. But I didn’t!

Ask yourself this question right now. How many of your peers, doing the same job you are doing right now, actually know how to do the job?

If you are a plumber, and I put ten plumbers in front of you, are you confident 80-90% can do the job? No? Then how many? If you are an HR Professional, what percentage of your peers are actually good at our profession?

Here was the breakdown I received, in terms of what percentage of peers in your field can actually perform at an acceptable level, as rated by their peer group:

Only 1% of the 394 people surveyed felt like over 90% of people in their field knew what the heck they were doing! 18% of people felt like less than 10% of the people in their field knew what they were doing! 

What does this tell us?

Almost everyone overrates their own performance and underrates the performance of those around them doing the same job. It’s really hard for us, in a peer setting, to look at others and go, “yeah, Mary is way better than me!” It’s way easier for us to look at a peer and go, “Oh, Tim? Yeah, he’s an idiot! We don’t let him get near the Happy Meals!”

What I actually tend to find when auditing various functions within an organization is that most people can actually do the job that is requested, when it takes lower-level skills. As you ramp up the skill difficulty is when you see larger variations, which isn’t very comforting.

What are the professions that take high skill? Medical, legal, accounting/finance, technology, etc. Most of these professions, to be really good, you need a combination of a strong education, experience, continual learning, and high attention to detail. Because most of these professions are high paying and have high hiring needs, many people are trying to get into the field, but don’t have all four of the requirements mentioned!

Anyone who has gone through a frustrating medical issue where doctors couldn’t find out what was wrong, only then to go to a more well-known medical facility and immediately get a real diagnosis and treatment, understand this perfectly.

If you’ve been through a difficult legal battle you understand the difference between a $300 an hour lawyer and a $1000 an hour lawyer! There are certain things in life you don’t cheap out on. I don’t want the cheapest brain surgeon or tax accountant or criminal defense lawyer. I’m okay with the cheapest quote to cut my lawn.

The difference in skill and performance levels amongst peers is probably greater than we think. I don’t think 20% of people in the same profession are top performers, it’s probably closer to 1%. We know rock stars in a profession when we see them, and it’s rare. You don’t have 2 or 3 on every team.

That’s why it’s critical that if you have high performing talent, at any level, you do almost anything to retain them. Most will outperform a handful of average to low performing peers doing the exact same job.