An Introvert’s Guide to Recruiting Top Tech Talent

Posted on September 13, 2016 by Tim Sackett

Step 1: Listen really carefully to what your mind is telling you.

Step 2: Call someone who knows how to recruit and enjoys having one hundred small conversations per day and quickly building relationships with people they might never talk to again.

Step 3: Quit your job as a Recruiter.

Step 4: Find a career that values Introverts.

Step 5: Take that job.

Step 6: Tell your introverted friends to never go into Recruiting.

Thanks for the inspiration Heather Bussing, and check out her Introvert’s Guide to the HR Technology Conference.

Recruiting Secret #11

Posted on September 7, 2016 by Tim Sackett

Everyone wants to know the secret to great recruiting. Candidates want to know how to get into companies. Recruiters want to know each other’s secrets to finding great talent. No one seems to be sharing their secrets, so I thought I might as well fill everyone in…

Recruiting Secret #11

Hiring managers, on average, don’t hire older workers because they fear they know more than them. 99% of supervisors can’t handle that situation, and feel threatened for their job. Even though, hiring people that know more than you is the secret to success for high performing leaders.

The 2016 Fall Michigan Recruiter’s Conference!

Posted on August 31, 2016 by Tim Sackett

This is the third annual conference we’ve done and they just keep getting bigger and better! We’ll have 150 Corporate TA Pros and Leaders joining us this conference, all working to become the best damn TA pros we can be!

This year’s lineup includes:

– Laurie Ruettimann – Mrs. Punkrock HR-Cynical Girl-Marathon Runner!

– Gerry Crispin – The Godfather of Candidate Experience & Co-Founder of CareerXRoads!

– Ambrosia Vertesi – Mrs. HR Open Source

– Chris Bailey – Mr. TEDx Seven Mile Beach, the King of Cayman Islands HR & Anything Over Ice!

– Kerri Mills – 2015 SourceCon Grandmaster Sourcing Champion, Indeed TA Pro & @TheJobGirl

Friday, October 14th onsite at the Amway World Headquarters in Grand Rapids, Michigan! You can check out more details here – Michigan Recruits!

Registration is now open! It’s $49! Why? Because we think paying thousands of dollars to attend a great conference is out of reach for most Talent Acquisition budgets! At least it was in almost every organization I went to! We wanted to bring great recruiting content, national level content, to our own backyard in Michigan!

REGISTER HERE! (It’s filling up quickly, we have limited space!)

We’ve designed this conference to be a corporate Talent Acquisition safe-zone! What does that mean? Third party agency recruiters will not be invited. It’s not that we don’t like the agency folks. It’s that agency folks can’t shut themselves off when it comes to selling! We want an environment that is about learning and development, about raising the recruiting game of all those attending.

Check it out! You won’t find a better one-day lineup anywhere in the world for $49! It’s crazy. Also, a big shout out to our two main sponsors – ViziRecruiter and CareerBuilder – without them we couldn’t keep it this cheap!

T3 – Behind the Curtain at LinkedIn

Posted on August 30, 2016 by Tim Sackett

I got invited to LinkedIn! Yeah, me, the guy who was blacklisted from LinkedIn because I tend to write stuff that isn’t so flattering about the organization. Before I tell you what I learned while at LinkedIn, I have to tell you that I had to sign an NDA the moment I walked into the building! So, what I’m about to say is what I can say without getting myself in trouble.

The meeting at LinkedIn was something dreamed up by Chris Hoyt and Gerry Crispin at CareerXroads after hearing feedback from some of their Colloquium members (FYI TA Leaders – if you haven’t checked out becoming a member of CareerXroads, you need to!) they felt LinkedIn would definitely want and need to hear. Everyone says they want critical feedback until you get it! To LinkedIn’s credit, they were willing to hear this feedback, which can be tough to take! No one likes being told their baby is ugly! This wasn’t going to be some vendor advisory meeting, this was going to be something completely new and different!

LinkedIn had multiple people from their leadership team attend and were highly engaged. It helped that the clients who attended were whales! Giant clients, clients that move your needle. These kinds of clients ensure you get heard.

So, what did I learn:

– LinkedIn has a vision and that vision has a lot to do with helping organizations attract and get talent from a product perspective. They also think member first, not a buyer of LinkedIn Recruiter seat first. That’s important. The true value of LI is not their clients paying for products, it’s the network. Without the network, LI is worthless.

– A ton of companies in the TA tech space want access to LinkedIn member data so they can make money. Not shocking, but most of the money they would make is directly at the expense of what LinkedIn has built and is making money on. Welcome to Capitalism, that’s not going to fly. So, you can complain that LI won’t allow access, to this or that, and you can continue to complain because it makes no financial sense for them to do so.

– What LinkedIn sees as important is probably not important to you, yet. That’s most of the disconnect between user and company. Recruiters can come up with many things that are wrong with LinkedIn and probably believe LinkedIn doesn’t have a clue. They do have a clue, but they’re also focusing on the future and fixing the problems as a set, not one at a time.

– LinkedIn can do way better from a PR standpoint of letting the user base know they are being heard and what they are doing about what they are hearing. Or more importantly, why they are not doing something. Many times not doing something is causing the most friction, when in reality there is a real reason why they are not fixing something you believe needs to be fixed or added.

– LinkedIn, like most HR and TA Tech companies, love their fans. If you only listen to your fans, you begin to believe you’re really, really good. The problem with this in Recruiting and HR is 80% (my number) of pros really don’t know any better. If you give them anything that helps them, they’re going to be super happy and think it’s the best, because they don’t know any better. LinkedIn has made a conscious choice to start listening to some of the people who are critical and finding the value in that feedback as well.

– Fake profiles, catfishing, etc. are a problem. They heard it. They heard it from their largest clients. This isn’t an easy problem to fix, and it has nothing to do with network growth numbers, even though almost every recruiter you speak with thinks that this is actually the case. My opinion is, after attending this meeting, that LI is less concerned with the overall total member number, and more concentrated on the number of ‘active’ member users on a daily and weekly basis. They want to raise engagement of all members.

– LinkedIn knows they have data you want as a Recruiting pro and leader, and they’re working on ways to bring it to you in a more robust, easy to consume manner. Again, it’s the 90/10 rule. 10% of power users want everything, but that would be overwhelming to 90% of the rest of us. Great tech gives you what you need, when you need it, in a way you can easily consume it. That’s not easy.

– LinkedIn Fangirl Stacy Zapar was there with me. I know people view Stacy as a walking billboard for how great LI is. I will tell you that out of everyone in the room, Stacy challenged LI’s leadership more than anyone and did it continually. She was fighting the fight for recruiters at the feet of the throne. If you love a product, you’ll fight to make it better. She has a unique ability to share negative feedback in the most positive way!

That’s it for now. I hope I don’t get a cease and desist email today! I tried to be as specific as I could without giving details. I was impressed with LinkedIn’s team. They came across as they cared very much about what everyone in the room had to say and are working to address all of the concerns.

I left believing, for the very first time, that LinkedIn actually cares about what we as a recruiting industry think. Thanks to Chris Hoyt and Gerry Crispin at CareerXroads for convincing some of their Colloquium members to come and provide this feedback. I highly recommend them to other HR and TA tech vendors who truly want to know what your clients and the industry think about your company and your products!

One last thing. I looked for blue Kool-Aid everywhere on LI’s campus and couldn’t find it! I secretly wished they would have it everywhere in those water coolers on every floor, that would be so awesome and funny at the same time! Maybe they hid it away knowing I was coming! Stay tuned. My hope from this meeting is I’ll have more to share in the future on LinkedIn and its going-ons.

T3 – @SocialTalent – Recruitment Training

Posted on August 23, 2016 by Tim Sackett

This week on T3 I review the recruiter/sourcing training platform Social Talent. Okay, before we get started on Social Talent, I have a confession to make. I’ve actually known about Social Talent for a while but haven’t written about them because I was taking my entire team through their training! I didn’t write about them because I didn’t want to share how awesome it is!

Social talent is an on-demand platform that trains your recruiters to get a ‘black belt’ in internet recruitment. Social Talent also has an advanced black belt and an inclusion and diversity recruitment certification. The program is micro-video driven, enforces learning through quick quizzes on the learning and of course the big black belt certification assessment at the end.

The program is recruiter-driven and takes about an hour or so per week to complete, over 16 weeks. My recruiters actually spend a little more time than an hour per week because Social Talent continually adds in the newest information around sourcing and recruiting and the platform constantly engages your recruiters to learn more and get higher level skills.

5 Things I really like about Social Talent:

1. Built by recruiters for recruiters. The platform is built around learning, recruiting and performing. The training has changed the way my recruiters tackle an opening and opened up the number of sources each of them uses.

2. The bite-sized video in Social Talent is consumed easily and reinforced by practice. The training is developed in a way that allows both new recruiters and experienced recruiters to get the most out of it.

3. Social Talent isn’t only teaching the tech skills of Boolean Search, Advanced LinkedIn searching, etc., it’s teaching recruiters to build their own personal brand and how, to build networks and pipelines, and how to build your employer brand. It’s the gift and the curse of the platform, your recruiters will make themselves more valuable by going through this training. This is true development for recruiters just not skill-enhancement.

4. Metrics platform gives talent acquisition manager great insight to who is using the platform, how they are using the platform and gives them the ability to send social positive reinforcement. One of the best training platforms for recruiting I’ve seen that truly helps you ensure you get full user adoption and most out of your investment.

5. Ongoing bi-weekly live training sessions to reinforce all the new skills that your recruiters are learning, plus gives it lets them challenge the Social Talent team on their harderst searches and shows them exactly how the ‘pros’ would use the system.

I have to say this again, I didn’t want to share this with you because I truly believe it gives my recruiters a competitive advantage over every other company who doesn’t use it! But, I started T3 to share, so asmuch as this hurts me, I’m sharing this with you.

Socical Talent is the single best recruiter training tool I’ve used in my twenty-plus years of recruiting and managing recruiting teams. It’s not a small investment, but I can tell you that my team took full advantage and we feel like we’ve gotten a full return on our investment and my team, across the board loves it!

Check them out, you won’t be disappointed!

T3 – Talent Tech Tuesday – is a weekly series here at The Project to educate and inform everyone who stops by on a daily/weekly basis on some great HR, recruiting, and sourcing technologies that are on the market. None of the companies who I highlight are paying me for this promotion. There are so many really cool things going on in the tech space and I wanted to educate myself and share what I find. If you want to be on T3 – send me a note.

Recruiting Secret #9

Posted on August 22, 2016 by Tim Sackett

Recruiting Secret #9

We’ll tell you we only hire the best talent, but what we really mean is we only hire the talent who quickly applies to our job posting, willing to accept our at below market pay rate we are requesting, our average culture, and vanilla benefit package. Since we do minimal screening, it’s really a FIFO (first-in, first out) system. So, you might be great, but 20 other mediocre candidates beat you to it, so, yeah, you’ve got no chance.

Welcome to the world of ‘we only hire the best talent’.

Inbound Recruiting Is Killing Your Talent

Posted on August 18, 2016 by Tim Sackett

Most recruiting done today is inbound recruiting. This is organizations posting jobs everywhere, people seeing these jobs and then applying. These candidates are coming ‘inbound’ to you in some form or fashion – into your ATS, into your email, showing up at your front door, whatever it takes for them to find you.

Outbound, then, is the opposite. It’s you finding them.

Too much inbound recruiting kills your overall talent.

Why?

Inbound recruiting relies on active applicants. There are hundreds of studies about who is actually active, but most fall around the 20-25% of the total workforce are actively looking for a new job (this includes those unemployed looking and employed). So, you’re filling most of your jobs with 20-25% of the overall talent that is available.

You aren’t even touching 75-80% of the total workforce by using inbound recruiting. But, Inbound Recruiting is great because that 25% is still a huge number and boy can we still get a bunch of applicants and, well, it’s easier.

I don’t have stats on this (if you find them please share!) but I would guess 90% of organizations only use Inbound Recruiting!

Now, a bunch of people will tell you that ‘active’ applicants aren’t the only thing. CareerBuilder’s Talent Behavior study recently found that if you combine Active and Those Open to Hearing About Openings that number climbs from 25% to 75%! Okay, now we’re talking! The problem is that extra 50% isn’t responding to your Inbound Strategy!

To get the full 75% of the workforce who might be interested in your job you must have outbound recruiting strategies. These include getting your butt on the phone and talking people into why you’re the best damn place on the planet to work! These people might actually love you as much as those people who are freely sending you their resume, but they’re waiting for you to contact them!

This is confusing to many people in Talent Acquisition.

If you only post jobs and wait to see who applies to your posts, no matter how many places you post, you’re only possibly getting 1 out of 4 possible candidates. In a perfect scenario of using both inbound and outbound, you could get 3 out of 4. No one gets 4 out of 4 because about a quarter of the workforce is considered truly passive, meaning you and G*d couldn’t talk them into leaving their current job.

Also, you calling a candidate who has applied to your job is not considered outbound recruiting! You need to go out and find talent that doesn’t even know you have a job opening and entice them to apply, to fall in love with you, to show interest! This is ‘real’ recruiting. This is the recruiting most organizations have lost, or never had, to begin with.

This is why sourcing became a thing. Sourcing, in its best form in a corporate structure, is only about outbound recruiting. About uncovering that talent that most organizations aren’t even going after and getting them interested in your organization.

The interesting piece to all of this is annual TA spend. Take a look at your own inbound vs. outbound spend. What I find is most organizations tell me they want the best talent but they are spending the majority of their budget going after the minority of the talent. Shouldn’t it be the other way around, the majority of your budget going after the majority of talent?

T3- @WeVue – Where Culture Comes to Life

Posted on August 16, 2016 by Tim Sackett

This week on T3 I review the employment branding/culture mobile app WeVue. WeVue is a mobile app that enhances the experience of being on a team by bringing company culture to life through the power of photo and video sharing. It’s a mobile platform that turns your entire employee base into one big social network of sharing and communication.

It has a little Snapchat/Instagram Stories feel to it, but with a lot more functionality to communicate amongst teams. An employee gets started on WeVue by downloading the app and using their work email address as their way into company side of WeVue. From there the first thing they are taught to do is a step-by-step process of making a video of themselves for everyone in the organization to view, share and comment (think great first-day orientation exercises!).

WeVue allows your employees to share their stories and experiences with your organization simply and effectively. The platform also allows the team, or an individual, to celebrate accomplishments, start events, give positive feedback, etc. They can push these notifications to individuals, teams or the entire organization.

5 Things I really like about WeVue:

1. WeVue is a mobile platform that has a very familiar UI/UX for most employees who are familiar with using social apps on mobile. This makes it user adoption much easier because almost everyone will download and immediately be able to begin using the app and setting up their profile.

2. I love that WeVue starts out by having each employee making an introduction video. This has so many applications to begin great orientations and make people feel instantly welcome in your environment. The profile can also be easily changed and added to as an employee sees fit.

3. Ask questions/Get Feedback. WeVue’s platform allows users to ask questions and gather feedback quickly and easily. App admins at your organization can control access and whether you want this to be anonymous or open, also who can ask questions can also be controlled by company admins.

4. Culture Feed. WeVue has a timeline type function where most of your employees will spend time on the app, this is your ‘Cultural Feed’. As people share items, give shout-outs to each other, etc., all will be seen by the entire company here (similar to a FB timeline). Also, you can Broadcast announcements on the app, one-way communication by leadership, HR, marketing, etc.

5. Social share to a custom landing page. The app allows users to share information and you can have it go to a custom landing page, like maybe your career site! This easily allows you to share your culture with perspective candidates and drive additional traffic to where you want it.

WeVue is an organizational culture app. Designed for organizations who want to share and drive a strong sense of what and who they are as an organization. As companies grow quickly this is one of the first things that gets lost, and once it’s gone, it’s almost impossible to get back. This helps companies stay small, as they get big, and let’s big companies seem a bit smaller. WeVue is like having your own private social media site for your employees.

Check out WeVue. Easy quick demo. Fairly inexpensive for what you get and can build in terms of culture. I’m a huge believer in letting your employees be your brand advocates through sharing their stories at work, and WeVue makes this very easy.

How WeVue changed Logan’s career? from NiceGuy with a HeadFull of Ideas on Vimeo.

Recruiting Secret #36

Posted on August 15, 2016 by Tim Sackett

Recruiting Secret #36 –

Most hires you will make as a recruiter will find you. You don’t find them.

The secret is to make it easy for them to find you!

There is still a prevailing idea in recruiting, especially on the corporate side, you should make it difficult for candidates to be able to get in touch with and find you. Great recruiters. The best recruiters in any industry, are easy to find.

Are you?

How did Monster Lose Out in the Job Board Wars?

Posted on August 10, 2016 by Tim Sackett

I’ve been a Monster customer for at least fifteen years. I’ve used Monster in four different companies that I’ve worked for. I also use (or have used) CareerBuilder, LinkedIn, Indeed, and Dice. So, I’ve got experience dealing with large spends on the Job Board side.

Having a presence on Job Boards is part of almost every recruiting strategy that’s out there, it’s one place most organizations need to be, I truly believe that. If you’re not, you’re going to miss a pool of talent.

For those who don’t know Monster was purchased this week by multi-national staffing and RPO firm Randstad. I’m not going to speculate on why Randstad would buy Monster, but there’s no doubt Monster had a ton of data and clients that a staffing firm would find desirable.

My question is why did Monster lose out in the Job Board Wars?

In the big Job Board game, there are really only three players: CareerBuilder, LinkedIn, and Monster. Dice and a bunch of niche players in that category will always be around if they can actually attract talent to their niche. Here is the reason I think Monster couldn’t keep pace with CB and LI:

The Sales Team: Flat out job boards need to sell job postings, resume database memberships, branding opportunities, etc. CB and LI are modern day sales sweatshops! Monster barely recognizes I’m a customer and a fifteen-year customer. I know three levels of CB sales people on my account. I can’t tell you the last time I even got an email or call from Monster! LI is similar to CB. They constantly hawk me to buy. In a game of three, the ones who can outsell the others will win.

At least quarterly I sit down live or on a call with my CB rep to take a look at metrics and how my team is utilizing their platform. Did I mention I never get a call from Monster? During these calls with CB I get numerous suggestions on how we can get better. Many times they’re trying to upsell me for more product, sometimes that works.

I get contacted from LI at least six times a year on various solution selling types of things for my business. I get invited to webinars constantly. The CRM machine for LI is strong. A little different than CB, which is more high touch, but LI’s selling automation is relentless. As is Indeed’s. Indeed is another player in this game that has made all the job board players up their game. Their sales team took a page right out of CB’s selling book. I get at least a call a month from CB.

I got one call from Monster last year. It was to renew my contract. The call came from a person who I didn’t know and who didn’t know who I was or my business.

You can have the best brand (and I would argue of all the job boards Monster has the best brand), the best technology and the coolest stuffed animals to give away, but if you don’t sell, you’re going to get bought by a staffing firm for pennies on the dollar of what you really could be worth.