Category Archives: Social Recruiting

The Uber of Recruitment #hrtechconf

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Apparently, the new marketing message for Talent Acquisition technology is to call yourself the “Uber of Recruitment”. I have had six different companies actually use this phrase to explain what their product is, and how it works.

Marketers love to play up being a ‘disruptor’, like Uber did to the taxi industry.  I love using Uber, and I think most people that use it really like it as well. So, making the jump in marketing to use that positive image and tying it back to your product makes perfect sense.

Lazy, but I get it.

Here’s the bigger story, companies are trying to cash in on the multi-billion dollar recruitment industry. Okay, it’s not a big story, it’s been happening for decades, but we are getting to a point where you can see technology making a serious play at truly changing the way companies interact with traditional recruitment agencies.

This is my game, so I’m definitely interested in checking out all these new Uber of Recruiting plays.

Here’s how most of these technologies work:

Step 1: Use our technology to connect with candidates

Step 2: We charge you about 75% less than traditional recruitment agencies

Step 3: We cut out the middle man

Step 4: You get same talent, faster, cheaper, happier.

The basic premise is Uber simple. Put the power of recruitment into the hands of the candidate.  Let them easily connect with those companies that seek their expertise.

Here’s why this is hard.  All of these Uber of Recruitment plays don’t really have an answer on how do we get people and/or companies to use their product.  The need to use Recruitment Agencies are based on a few main premises:

1. The most desirable candidates are not looking, and must be found.

2. You don’t have capacity or skill in-house to find this talent.

3. Agencies can find better talent, than other options (remember this is the premise of use!).

The Uber of Recruitment plays don’t necessarily address all of these premises. I do believe that this technology is going to have an impact to a part of recruitment industry market segment that has issue with cost.

The technology makes it easier for organizations to almost run their own type of agency in-house using this technology, and it makes it easy for candidates to connect.  But, the huge miss is that these technologies still don’t go out and sell a talented person, who is not looking for a job at your company or any company, on why they need to consider this job.

That’s called recruitment, or sales, which is recruitment. Uber of Recruitment technology doesn’t recruit, which is why these plays won’t end the industry as we know it. Uber as an example doesn’t really fit as a recruitment industry killer, but it might work in terms of disrupting and pushing bad agencies to get better.

 

Your CEO is a Better Recruiter Than You

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Lou Adler, a great thought leader in the recruiting industry (I love to refer to him as “Uncle Lou” – endearingly), has one of the best recruiting articles of the year up on Inc. titled, “An Open Email from a CEO to All Outstanding Candidates“.   The concept of the email was getting your CEO to send out an email directly to candidates you are trying to source.

Just that idea alone is a brilliant strategy, because 99.9% of organizations will never do it!  That means, you’ll standout from the crowd. That’s good recruiting practices.

The article goes on to give you how you should actually write the email and what you should say:

1. No silly, classic job descriptions.  Instead tell them about what they’ll actually be doing.

2. Describe why the job could be a career move to the candidate.  They’ll believe this from coming from the CEO.

3. Don’t tell them to apply. That can actually be the last step. Get them interested first. Applications scream we have no idea what we are doing.

4. Provide an open invitation and a direct way to have a real conversation with someone with direct knowledge of the opening.

5. Let them know what the process would look like and next steps, if they are actually interested in moving forward.

6. Make sure the candidates have access to your hiring managers as well.  I’m assuming if your CEO is this involved, your hiring managers will be onboard as well!

Great stuff, right?!

It probably doesn’t work for high volume hiring when you have a lot of candidates. This isn’t meant for that, it’s meant for hard to find, critical to the business type positions.

I absolutely love this technique!

Here’s what I know. Most companies, and most CEOs, will never do this. Those who do, will have great success in getting candidates to respond. Put yourself into your candidates shoes. You’re sitting there some idle Friday and an email pops up from a name you don’t recognize. You open it and find out it’s coming from the CEO of a pretty good company in town. You better believe you’ll read it.

You will also ‘trust’ what is in that email, over if the exact same thing is sent by a recruiter. Why?  You believe that a CEO would never put themselves in a position to lie.  Right or wrong, you believe this. Plus, you’re flattered that a CEO sent you a personal email, not some marketing email, from their ‘real’ work email address, with their contact information in it.

None of your friends have gotten an email from a CEO telling them they are wanted! This is cool. This feels good. This feels different.

This is a winning strategy.

Thanks Uncle Lou!

Michigan Recruiters Conference #MiRecruits @MiRecruits

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Over a year ago Jim D’Amico and I started talking about how cool it would be to have a Recruiting only conference right here in our great state of Michigan! We had some models of how some others did it, primarily Paul DeBettignies out of Minnesota, and we decided to give it a try.  HR has thousands of conferences! National, state, local. TA has somehow become the redheaded stepchild of HR! Jim and I love redheaded stepchildren so we wanted to change this!

The first one was held on Friday March 13th in Lansing, MI, onsite at Accident Fund who was a great corporate sponsor for our first event.  We had over 100 corporate talent acquisition leaders and pros come in from all over the state. We had a great speaking group that included Paul and Jennifer McClure. It was everything we hoped for and more.

The 2nd Michigan Recruiters Conference will also be held on  Friday October 2nd onsite at Spectrum Health System in Grand Rapids, MI. This time we’ve added more speakers including Kris Dunn, Lori Fenstermaker, David Dart and Troy Farley.  As was the first event, the intent is to help develop and educate corporate talent acquisition pros and leaders to be great.

You can follow the action on the Twitters at #MiRecruits. Also, you can check out my Periscope throughout the day and I’ll bring some Live action to the social stream as well – which you can watch following me on Twitter @TimSackett and download the Periscope App on iTunes or Android.

If you’re just learning about this for the first time, I apologize. The reality is, the demand has been great. We sold out both shows without really even trying.  Turns out, Corporate Talent Acquisitions Pros like development, and we all don’t have very many options! We hope this is a great option, that is close to home.  Send me your contact information and I’ll make sure you get added to the contact list for the Spring 2016 conference. (timsackett@comcast.net)

So, What’s next? 

Our original idea was to try and do this event twice per year. We keep it cheap through great sponsors like Velocity Resource Group and CareerBuilder, as well as corporate sponsors (who provide us with space to hold the one day Conference/Summit) like Accident Fund and Spectrum Health.

That means the next conference will be held in the spring of 2016 and we would love to have it in the metro Detroit area – we just need to find a corporate sponsor, who has a large conference/ballroom type space that can fit a couple hundred people.  Hello, GM, Quicken Loans, Ford, Chrysler, Blue Cross/Blue Shield/ Detroit Medical Center/ Etc.!?  If you have interest in being a corporate sponsor please reach out to me directly, I would love to answer any questions you might have. I promise, we try and make it painless! Plus, it’s huge boost to your employment brand within your market!

You can check out more at www.michiganrecruits.com!

3 Things You Desperately Need to Understand About Your Employment Branding

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Employment Branding is the new black.

It’s been the new black for a few seasons now, so I keep waiting to see what’s next.  Talent Acquisition technology (mostly CRM based tools) are really hot right now and will get hotter in the future, but EB is still king for the moment.

Why?  Mostly because the majority of HR and TA leaders suck at marketing, and their internal marketing folks have bigger fish to fry, like driving top-line sales, increasing traffic, gaining market share, etc.  So, HR and TA pros are left to deal with their employment brand on their own.  Which means, they’re mostly paying others to do this work for them.

Here’s what most HR and TA leaders are missing:

1. Employment Branding is not Advertising. It’s marketing. Marketing and Advertising are different. Employment branding is not about increasing the number of applicants you are getting. It’s about telling and sharing what it’s like to work at your organization.  If you do a great job, yes, you’ll see more applicants. But, I could never share my employment brand and increase my applicants through just sheer advertising muscle.

2. Your Employment Brand is most valuable when people consume it organically. No one likes to be forced fed. They love it when someone introduces them to something cool. Kind of like, “hey, I just discovered this, check it out.”

3. Your own employees’ Network Effect is the most powerful way to share your brand. Network effect is the effect that one user of a good or service has on the value of that product to other people. Meaning your own employees are the most powerful vehicles to share your employment brand that you have. The key is finding ways where they’ll want to freely, and readily, share your brand to their network. This also speaks to the importance of Candidate Experience, since your candidates also have a strong network effect.

At the Glassdoor Employer Branding Summit last week we were asked, “where we see employment branding in five years?”  I see employment branding becoming much more integrated into the overall company branding.  Right now, some big companies are already doing this.  You see General Electric doing a strong job of finding ways to integrate their employment brand directly into their normal brand messaging.

Current GE advertising is sharing the message we are digital company who is also an industrial company, while going after Coders.  It’s a corporate brand message, that is also an employment brand message.  This is not owned or produced by GE’s HR function. This is clearly coming out of GE’s corporate marketing department, with influence from Talent Acquisition and Operations.

Employment branding is still for the most part an issue HR and TA are having to deal with. Within five years, this will be an organizational priority for not only HR, but the entire organization, and marketing will pull it over to their side of the fence, which I believe is where it belonged from the start.

Live Streaming Today @Glassdoor’s Employer Branding Summit

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Today from 10am EST to 6:30pm EST – Glassdoor is Live Streaming their entire Employer Branding Summit from San Francisco!

Kris Dunn and I will be hosting the Live Stream with a Special Kick Off show starting at 10am EST, Halftime show at 3pm EST and special segments at breaks throughout the day!  We will be giving out special prizes to those watching the Live Stream and interacting with us throughout the day!

You can watch Live Stream for FREE by clicking on this Link.

The agenda is packed with some of the best Employment Branding minds in the business:

Glassdoor Speakers

 

 

Check it out! It’s like the next best thing besides actually being there with us, which is pretty cool. I mean you have Kris and I doing our best ESPN SportsCenter acting jobs!

 

1 Sign That Shows Google Now Controls HR

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It was just a matter of time. The company that vows to do know evil, would eventually take over the function that is the most hated in the world.  Don’t get me wrong, Google didn’t come into your organization and start giving your employees performance reviews, yet.  What Google does is much more stealth.

Remember back in April of this year (2015)? Laszlo Bock, the head of HR for Google, released his book “Work Rules!” He then went on a national book tour and was famously interviewed, everywhere, telling anyone who would listen that you don’t need a college degree to work at Google. In fact, Google has found that your college GPA and transcripts to be ‘worthless’ in terms of making a quality hire.

We all kind of chuckled.  Well, there goes Google, being Google again.

Let’s fast forward to today. Jobvite recently released their 2015 Recruiter Nation Survey.  It’s always an interesting read, with great data and metrics, but one metric stood out, to me, above all others:

“57% of Organizations now report that GPAs are unimportant.”

Do you see what just happened?

If Jobvite would have asked organizations and recruiters in January of this year, this same question, prior to Laszlo’s announcement, how do you think this number would be different?  I’m telling you the number would have been around 5% or less!

GPA are unimportant. Really?

Here’s what Google, I mean Laszlo, forgot to tell everyone about why Google can hire people who have never gone to college.  THEY HIRE FREAKING GENIUSES THAT HAVE BEEN CODING IN THEIR PARENTS BASEMENTS SINCE THEY WERE 12! These kids don’t need college. College would bore them. They know more than the professors teaching them. Google gets to hire the top 1% of people, not just college grads.

You won’t get these geniuses, who don’t need to go to college.  You get half-baked nitwits who need college, a good spanking, a few years to grow up and probably deep therapy.  You are not Google.

Yet, here we are, and you are answering Jobvite’s survey questions and acting like your Google.  Thank you Google.  Thank you for setting HR back a decade.  For not telling the full story, just swaying opinion by making bold statements.  We now get a generation of workers who think they can just jump off their Xbox and into a job paying six figures.  That’s really helpful.  You’re brilliant Laszlo.

Check out Jobvite’s 2015 Recruiter Nation Survey, it’s good stuff, even the stuff that Google brainwashed you to answer.

Watch Me LIVE Right Now! #CBEmpower15

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That’s right, someone made the brilliant decision to put me on TV LIVE. Lights, camera, action!  Today, I’ll be bringing you all the cool stuff happening at Empower 15 in Chicago!

The Live Stream will start at 8am CST today and go all day until 5pm CST (that’s 9am for you East Coasters – and way too early for those on the left coast!).

My friend Laurie Ruettimann will be joining me to kick it off in this morning, then I’ll be bringing you many other great HR and Talent Pros/Celebs throughout the day.

If you want to ask a question on the Live Stream – hit me on the Twitters at #CBEmpower15 or @TimSackett and I’ll try to make you famous!

Click below to get to Live Stream feed:

Empower 15 Live Stream

Remember! This is LIVE, who knows what might happen…

 

The 1 Miracle That Can Make Your Corporate Recruiters Better Almost Instantly

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I’ve had 3 opportunities in my career to step into traditional corporate recruiting departments and make changes that would ‘turn’ these departments around so that the organization would see them as a positive producing department, where previously that had not been viewed as this.  As you can imagine there are numerous changes that can be made to do this.  You could go out and hire more talented recruiters.  You could redesign and launch a new employment brand.  You can redesign your processes.  You can launch a new career website.  Add in recruiter specific training.  Get hiring managers and leadership involved in ‘owning’ their talent in their individual departments.  All great stuff.  All things that I eventually did – all which take considerable time and resources!

When you are stepping into a new organization and taking over, those who hired you expect instant miracles.  Why?  Because that’s what you told them you could do when you interviewed.  One problem.  You told them this without truly knowing what you were going to find when you started opening up closet doors in the department and skeletons began falling out all over the place.  You didn’t realize your staff of recruiters were really just HR admins in disguise.  That your ATS was an advance spreadsheet, and nothing more.  Your hiring managers believed the only way to get talent was to wait for you to deliver it to them on a silver platter, just so they could say “I don’t like that kind – bring me another platter!”  You didn’t know your major vendor was the CEO’s cousin who had no clue and no sense of urgency – but was entitled all the same.

Doesn’t matter now – deliver the miracle!

There is really only one thing I know that works in recruiting.  Doesn’t matter if you’re an agency or corporate.  Doesn’t matter the industry.  Doesn’t matter the recruiting experience level you have on your staff.  It’s been the one miracle that in good times and bad has always sets recruiters apart – at all levels.  Activity.  Outgoing phone calls, number of candidates interviewed, number of resumes sent to hiring managers, etc.  Higher activity level = higher recruiting department satisfaction and results, 100% of the time.  It’s a simple miracle.

So – how do you do this tomorrow?

Step 1:  Instantly track the number of ‘outgoing’ phone calls made per recruiter.  If you don’t have technology to track this – develop a simple call sheet that tracks candidate name, phone number, position called for and result.  Track calls for 2 weeks. (outgoing calls only – keep it simple, establish a habit – great recruiters call candidates)

Step 2: On week 3 – set daily outgoing call goal 25% higher than the two week daily average.  (don’t let on you will do this on week 3 or you’ll have low numbers your first two weeks)

Step 3:  Hold those recruiters accountable who aren’t reaching their call goal.

You’ll hear every single excuse in the world – you have to stay strong.  “I have too many meetings” – tell them you are giving them permission to no longer attend those meetings.  “I have to much paperwork” – stop doing paperwork – that’s for after 5pm and on weekends (recruiting isn’t a 40 hr per week job). Only concentrate on calls.  Calls. Calls. Calls.

Miracle, delivered, almost instantly.

Want to hear some more?  Call me – I’ve got more miracles. Sackett.tim@hru-tech.com; 517-908-3156 or @TimSackett  – my company delivers staffing miracles every freaking day!

CareerBuilder Empower 15 Live Stream Wednesday Sept. 10th!

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Next week Wednesday, September 10th, CareerBuilder has asked me to Host their Live Stream of Empower 15!

That’s right, someone made the brilliant decision to put me on LIVE. Lights, camera, action!  To bring to you all the cool stuff happening at Empower!

The Live Stream will start at 8am CST and go all day until 5pm CST (that’s 9am for you East Coasters – and way too early for those on the left coast!).  My friend Laurie Ruettimann will be joining me to kick it off in the morning, then I’ll be bringing you many other great HR and Talent Pros/Celebs throughout the day. Click on the link above for Wednesday’s lineup of great presenters!

Click below to get to Live Stream feed:

Empower 15 Live Stream

What is Empower?

DISCOVER. ELEVATE. INSPIRE.

The act of connecting employers and job seekers to make meaningful matches has changed dramatically over the past 20 years. And new economic, digital, and social trends have introduced an entirely new set of challenges. We’re giving you a front row seat to share the journey as we look back and, more importantly, ahead to the next 20. Join CareerBuilder and 1000+ other leaders for the talent acquisition event of the year where we’ll identify opportunities to continue to move the industry forward and work together to make recruitment easier and more effective.

Empower is Talent Acquisition’s version of all those cool HR conferences your HR peers get to go to, but they aren’t really designed for true Talent Acquisition leaders!

The New “Radio” Job Ads

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Have you listened to an actual radio station lately?

I’m guessing you probably haven’t. You see radio, as a media consumption, is down to 12% of your total consumption, from 19% in 2009.  One big change during that same period, is that a large number are switching to from 25% in 2009 to 55% today. Also, listening off various Apps on your smartphones, in your car, have increased to 35% today. In 2009, it was under 5%!

We are changing the way we consume music and talk programs.  Radio used to be a solid medium to advertise jobs. Especially, those jobs in the service sector, skilled trades, etc.  The advantage of job advertising on the radio was that the radio station had great data on their demographic of listeners. Age, location, gender, income, etc.  This meant you could select fairly accurately who was listening to your job message.

Today, over 140 Million people are listening to Pandora and Spotify.

No longer when entering an office building do you hear the local ‘easy listening’ station, with about 20 minutes of commercials per hour.  Now, you usually hear some version of internet radio, and usually that means Pandora or Spotify.

So, what does this mean for HR and Talent pros who still want to advertise their jobs on radio?

I think there is a huge opportunity, depending on your hiring demographic, to test using Apps like Pandora and Spotify to market your job openings.

Think about the advantages you could get using internet radio for job postings:

– They have similar demographics as traditional radio, plus you can get more targeted by location. Pandora and Spotify take user information to target local advertising, for unpaid subscribers.  Let’s say you have a major competitor in Lincoln Park, IL.  You want to advertise in just that market, and those users who self-identified to be in that market.

– The advertising model is based on impressions, so you can say I have a $100 per day budget, and only want it to run for 5 days. The ads will stop once he limit is hit. If it’s not hit, let’s say your advertising in a small market, the money comes back to you.  So, this type of advertising is fairly inexpensive, as compared to traditional radio and other formats.

– The audience is going to skew millennial and younger.  For those looking to hire in that demo, it’s not a guarantee, but the numbers don’t lie.

Truth be told I haven’t done this, but I would love to hear from someone who has tried this medium for job advertising.  What I know is that there is a huge audience, and almost no employers are advertising in this space.  That means one of two things: 1. It’s ripe for some great, cheap hiring; 2. It’s a total bust.  I don’t think it’s a total bust.  I think it’s just something people haven’t thought of, yet.

Let me know if you try it, and what your results are!